Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 256.4 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| Sprint Customers | 0.04% | 1.89x |
| North Midwest State Fair Visitors | 3.62% | 1.80x |
| Patio Furniture Shoppers | 0.73% | 1.67x |
| BBQ Recipe Researchers | 1.13% | 1.63x |
| Diesel Vehicle Shoppers | 2.19% | 1.60x |
| Kansas City Trip Planners | 3.19% | 1.59x |
| St. Louis Trip Planners | 3.29% | 1.58x |
| Beekeeping Enthusiasts | 0.60% | 1.56x |
| Office Supply Shoppers | 0.76% | 1.54x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.92% | 4.56x |
| Buckle | 1.81% | 4.12x |
| Carhartt | 3.76% | 3.85x |
| Belk | 0.38% | 3.63x |
| Lane Bryant | 0.92% | 3.52x |
| Dressbarn | 0.92% | 3.50x |
| Express Outlets | 0.25% | 3.49x |
| Aeropostale | 1.42% | 3.24x |
| Mens Wearhouse | 1.29% | 3.14x |
| Eddie Bauer | 0.43% | 3.13x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 0.13% | 5.41x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Motorsport Equipment | 0.20% | 3.41x |
| Conservatives & Conspiracies | 0.13% | 3.18x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.07% | 2.85x |
| Nebraska Cluster | 1.30% | 2.81x |
| Data, Analytics & Coding | 0.10% | 2.79x |
| South Dakota Cluster | 0.57% | 2.65x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.07% | 2.50x |
| Arkansas News | 1.16% | 2.46x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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