Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Rapid City Trip Planners.
| Interest | Composition | Index |
| Rapid City Trip Planners | 1.92% | 1.98x |
| Mowing Equipment Shoppers | 1.61% | 1.92x |
| Tractor Shoppers | 2.14% | 1.87x |
| Cattle Industry New Readers | 1.61% | 1.81x |
| Speedway Event Enthusiasts | 2.00% | 1.71x |
| Outdoors Enthusiasts | 1.91% | 1.64x |
| Iowa Hawkeyes Fans | 1.54% | 1.63x |
| Hunters | 1.85% | 1.61x |
| Xtreme Sports Fans | 1.68% | 1.61x |
| Nascar Fans | 1.50% | 1.58x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Belk.
| Location | Composition | Index |
| Belk | 1.33% | 5.83x |
| Carhartt | 12.21% | 5.67x |
| Express Outlets | 0.48% | 5.14x |
| Eddie Bauer | 1.16% | 5.14x |
| Aeropostale | 2.19% | 5.00x |
| Buckle | 1.36% | 4.90x |
| Ralph Lauren | 0.64% | 4.66x |
| Columbia | 0.80% | 4.57x |
| American Eagle Outfitters | 3.57% | 4.54x |
| Journeys | 2.57% | 4.54x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 1.83% | 2.19x |
| Kansas City News | 1.80% | 2.02x |
| Minnesota Local News Cluster | 1.67% | 1.70x |
| Gun Enthusiast - Hunting & Self Defense | 1.50% | 1.40x |
| Car Forums | 1.94% | 1.26x |
| People Search | 1.63% | 1.17x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.69% | 1.14x |
| Colorado News | 1.78% | 1.14x |
| Food Blogs | 5.11% | 1.10x |
| Phone & Business Information Searchers | 4.17% | 1.09x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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