Dstillery Audiences

SUPER 8

Audience Size: 1.7 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 1.92% 1.98x
Mowing Equipment Shoppers 1.61% 1.92x
Tractor Shoppers 2.14% 1.87x
Cattle Industry New Readers 1.61% 1.81x
Speedway Event Enthusiasts 2.00% 1.71x
Outdoors Enthusiasts 1.91% 1.64x
Iowa Hawkeyes Fans 1.54% 1.63x
Hunters 1.85% 1.61x
Xtreme Sports Fans 1.68% 1.61x
Nascar Fans 1.50% 1.58x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Belk.

Location Composition Index
Belk 1.33% 5.83x
Carhartt 12.21% 5.67x
Express Outlets 0.48% 5.14x
Eddie Bauer 1.16% 5.14x
Aeropostale 2.19% 5.00x
Buckle 1.36% 4.90x
Ralph Lauren 0.64% 4.66x
Columbia 0.80% 4.57x
American Eagle Outfitters 3.57% 4.54x
Journeys 2.57% 4.54x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 1.83% 2.19x
Kansas City News 1.80% 2.02x
Minnesota Local News Cluster 1.67% 1.70x
Gun Enthusiast - Hunting & Self Defense 1.50% 1.40x
Car Forums 1.94% 1.26x
People Search 1.63% 1.17x
Assorted Topics (Humor, Gossip, Viral Media) 1.69% 1.14x
Colorado News 1.78% 1.14x
Food Blogs 5.11% 1.10x
Phone & Business Information Searchers 4.17% 1.09x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female