Dstillery Audiences

SUPER 8

Audience Size: 1.3 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 2.10x
Family Adventures Travelers 0.04% 2.04x
Tractor Shoppers 1.86% 1.78x
Mowing Equipment Shoppers 1.45% 1.67x
Xtreme Sports Fans 1.75% 1.60x
Dodge Vehicle Shoppers 1.89% 1.59x
Archery Enthusiasts 1.65% 1.59x
Cattle Industry New Readers 1.43% 1.55x
Rapid City Trip Planners 1.42% 1.54x
Commercial Truck Researchers 1.62% 1.52x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Belk.

Location Composition Index
Belk 1.29% 5.74x
Everlane 0.06% 5.53x
Express Outlets 0.30% 5.42x
Eddie Bauer 0.92% 5.29x
Carhartt 13.98% 5.20x
Aeropostale 2.17% 4.99x
Ralph Lauren 0.51% 4.95x
Zumiez 1.97% 4.63x
Hollister 1.18% 4.60x
Lane Bryant 2.83% 4.57x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.66% 3.24x
Farming & Agriculture 0.23% 2.75x
North Dakota Cluster 0.71% 2.58x
Homeschooling 0.05% 2.28x
Wisconsin Universities 0.96% 2.14x
Nebraska Cluster 0.99% 2.04x
Trucks 0.34% 1.98x
Sports - Golf, Hunting, Fishing 0.03% 1.94x
Mississippi News 0.50% 1.93x
Kansas City News 1.54% 1.92x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female