Dstillery Audiences

SUPER 8

Audience Size: 256.4 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 256.4 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
Sprint Customers 0.04% 1.89x
North Midwest State Fair Visitors 3.62% 1.80x
Patio Furniture Shoppers 0.73% 1.67x
BBQ Recipe Researchers 1.13% 1.63x
Diesel Vehicle Shoppers 2.19% 1.60x
Kansas City Trip Planners 3.19% 1.59x
St. Louis Trip Planners 3.29% 1.58x
Beekeeping Enthusiasts 0.60% 1.56x
Office Supply Shoppers 0.76% 1.54x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 2.92% 4.56x
Buckle 1.81% 4.12x
Carhartt 3.76% 3.85x
Belk 0.38% 3.63x
Lane Bryant 0.92% 3.52x
Dressbarn 0.92% 3.50x
Express Outlets 0.25% 3.49x
Aeropostale 1.42% 3.24x
Mens Wearhouse 1.29% 3.14x
Eddie Bauer 0.43% 3.13x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 0.13% 5.41x
Content Streamers & Downloaders 0.01% 3.59x
Motorsport Equipment 0.20% 3.41x
Conservatives & Conspiracies 0.13% 3.18x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.07% 2.85x
Nebraska Cluster 1.30% 2.81x
Data, Analytics & Coding 0.10% 2.79x
South Dakota Cluster 0.57% 2.65x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.07% 2.50x
Arkansas News 1.16% 2.46x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male