Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| North Midwest State Fair Visitors | 5.01% | 2.04x |
| Sprint Customers | 0.04% | 1.89x |
| Southern Central Voters | 4.36% | 1.78x |
| Texas Energy Providers | 3.98% | 1.72x |
| Texas Longhorn Fans | 3.81% | 1.70x |
| Cattle Industry News Readers | 3.32% | 1.69x |
| Texas County and Local Fair Visitors | 4.03% | 1.67x |
| Rapid City Trip Planners | 2.89% | 1.65x |
| Big 12 Fans | 3.49% | 1.61x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 8.27x |
| Maurices | 7.02% | 4.90x |
| Eddie Bauer | 1.48% | 4.02x |
| Buckle | 3.55% | 4.01x |
| Carhartt | 36.63% | 3.79x |
| Columbia | 0.34% | 3.47x |
| Express Outlets | 0.48% | 3.27x |
| Ralph Lauren | 0.70% | 3.14x |
| Belk | 0.88% | 3.06x |
| Journeys | 4.03% | 3.01x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.22% | 6.05x |
| Local & Travel England - East Midlands | 0.11% | 4.76x |
| Parenting Blogs | 0.22% | 4.14x |
| South Dakota Cluster | 1.53% | 3.98x |
| Southeast College Athletics | 0.11% | 3.88x |
| Shoes & Accessories | 0.16% | 3.85x |
| Oil & Energy | 0.11% | 3.72x |
| Amateur Radios | 0.11% | 3.66x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.16% | 3.15x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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