Dstillery Audiences

SUPER 8

Audience Size: 414.1 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 414.1 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
Iowa County and Local Fair Visitors 7.10% 2.24x
North Midwest State Fair Visitors 6.15% 1.96x
Sprint Customers 0.04% 1.89x
Rapid City Trip Planners 3.16% 1.81x
Wisconsin County and Local Fair Visitors 5.15% 1.66x
Iowa Hawkeyes Fans 4.04% 1.65x
Kansas City Trip Planners 4.81% 1.64x
Yellowstone Park Trip Planners 4.91% 1.62x
Wyoming Cowboys Fans 4.09% 1.62x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 3.59% 3.09x
Carhartt 19.10% 2.52x
Eddie Bauer 0.66% 2.30x
Buckle 1.71% 2.26x
Express Outlets 0.24% 2.02x
REI 0.27% 1.95x
Patagonia 0.11% 1.87x
American Eagle Outfitters 1.18% 1.77x
Lane Bryant 1.08% 1.76x
Ralph Lauren 0.29% 1.69x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.11% 4.76x
Electrical Engineering 0.08% 4.60x
South Dakota Cluster 1.47% 3.90x
Grocery & Food Service 0.05% 3.66x
Quebec Vacations 0.05% 3.66x
Content Streamers & Downloaders 0.01% 3.59x
Alaska Cluster 0.28% 3.47x
Custom Printing 0.08% 3.28x
Illinois College Sports 0.08% 3.13x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.05% 3.09x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female