Dstillery Audiences

SUPER 8

Audience Size: 1.1 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 5.22% 2.35x
Verizon Wireless Customers 0.11% 2.29x
Iowa County and Local Fair Visitors 4.27% 1.90x
Sprint Customers 0.04% 1.89x
Kansas City Trip Planners 4.46% 1.88x
Wisconsin County and Local Fair Visitors 4.15% 1.87x
Arkansas Razorbacks Fans 4.11% 1.86x
Wyoming Cowboys Fans 3.43% 1.70x
Southern Central Voters 3.50% 1.66x
Texas State Fairs 4.15% 1.65x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 0.28% 6.80x
Buckle 5.07% 4.64x
Carhartt 24.40% 4.54x
Levi Strauss 0.02% 4.47x
Belk 1.16% 4.44x
Eddie Bauer 1.98% 4.33x
Express Outlets 0.72% 3.95x
Lane Bryant 3.35% 3.89x
Columbia 0.65% 3.66x
Aeropostale 4.37% 3.65x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 3.59x
Holiday Gifts 0.08% 3.57x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.75% 3.42x
Tattoos & Costumes 0.04% 3.29x
Cheerleading 0.11% 3.18x
Shopping Catalogs 0.15% 3.08x
Gadgets 0.04% 2.95x
South Dakota Cluster 1.14% 2.92x
Christian Music 0.11% 2.85x
Humor & Entertainment 0.08% 2.46x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female