Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 932.7 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| North Midwest State Fair Visitors | 5.92% | 2.19x |
| Iowa County and Local Fair Visitors | 5.79% | 2.00x |
| Sprint Customers | 0.04% | 1.89x |
| Wisconsin County and Local Fair Visitors | 4.73% | 1.81x |
| Iowa Hawkeyes Fans | 3.62% | 1.77x |
| Kansas City Trip Planners | 4.81% | 1.76x |
| Rapid City Trip Planners | 2.27% | 1.71x |
| Dodge Vehicle Shoppers | 3.35% | 1.71x |
| Minnesota County and Local Fair Visitors | 4.81% | 1.69x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Curious about what else the Super 8 audience is interested in?
Sign Up
APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.16x |
| Maurices | 13.81% | 2.92x |
| Carhartt | 45.23% | 2.23x |
| Buckle | 7.65% | 2.22x |
| Eddie Bauer | 2.80% | 2.16x |
| Columbia | 0.63% | 1.95x |
| American Eagle Outfitters | 5.00% | 1.78x |
| Lane Bryant | 5.18% | 1.77x |
| Journeys | 8.40% | 1.74x |
| Belk | 1.85% | 1.73x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Want to find more of the Super 8 audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Child Development.
| Content Affinity | Composition | Index |
| Child Development | 0.10% | 5.52x |
| South Dakota Cluster | 1.56% | 4.64x |
| Cakes & Sweets | 0.10% | 4.14x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Medical & Pharmaceutical Scholarship | 0.04% | 3.23x |
| Canada Consumer Product Cluster | 0.04% | 3.20x |
| College Greek Life | 0.05% | 3.04x |
| Sewing, Embroidery & Quilting | 0.12% | 2.93x |
| Canadian Auto | 0.06% | 2.92x |
| Watches Retail | 0.04% | 2.74x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Want to see more of the Content Affinities the Super 8 audience visits?
Sign Up
DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Super 8 audience?
Sign Up