Dstillery Audiences

SUPER 8

Audience Size: 188.6 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 188.6 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 6.59% 2.39x
Verizon Wireless Customers 0.11% 2.29x
Sprint Customers 0.04% 1.89x
Texas County and Local Fair Visitors 5.13% 1.85x
Houston Activity Researchers 3.05% 1.76x
New Zealand Trip Planners 3.30% 1.75x
Xtreme Sports Fans 4.15% 1.75x
Cowboy Boots Shoppers 5.37% 1.74x
Louisiana Trip Planners 4.40% 1.74x
Las Vegas Hotel Researchers 3.42% 1.71x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.25x
Maurices 6.15% 4.36x
Carhartt 32.16% 3.40x
Eddie Bauer 1.19% 3.26x
Buckle 3.16% 3.26x
Columbia 0.26% 3.02x
Patagonia 0.16% 2.93x
Express Outlets 0.39% 2.87x
American Eagle Outfitters 2.45% 2.80x
Belk 0.87% 2.77x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.11% 4.76x
Colorado Snow 0.37% 4.74x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.37% 3.93x
Southeast College Athletics 0.11% 3.88x
Content Streamers & Downloaders 0.01% 3.59x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.37% 3.37x
Canada Consumer Product Cluster 0.24% 3.33x
Tiny & Modular Home Researchers 0.73% 3.24x
RPG Games 0.24% 3.18x
South Dakota Cluster 1.22% 3.17x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male