Dstillery Audiences

SUPER 8

Audience Size: 679.2 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.62% 1.75x
Rapid City Trip Planners 1.49% 1.70x
Xtreme Sports Fans 1.51% 1.56x
Iowa Hawkeyes Fans 1.53% 1.55x
Archery Enthusiasts 1.50% 1.52x
Commercial Truck Researchers 1.40% 1.49x
Budget Wireless Shoppers 1.35% 1.48x
Black Friday Deal Shoppers 1.79% 1.48x
Automotive Service Professionals 1.26% 1.47x
Outdoors Enthusiasts 1.49% 1.43x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.57% 6.05x
Belk 0.81% 5.60x
Carhartt 9.22% 5.58x
Journeys 1.11% 5.22x
Express Outlets 0.14% 4.98x
Hollister 0.62% 4.92x
Levi Strauss 0.35% 4.91x
Aeropostale 1.34% 4.80x
Ralph Lauren 0.32% 4.79x
Zumiez 1.12% 4.77x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.69% 3.62x
Wisconsin Universities 1.18% 2.98x
Farming & Agriculture 0.21% 2.51x
Iowa Cluster 1.55% 2.13x
Community Planning & Transportation 0.08% 1.99x
Wisconsin Travel & Tourism Cluster 0.76% 1.99x
North Dakota Cluster 0.51% 1.97x
Mississippi News 0.50% 1.95x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.50% 1.92x
Missouri Travel & Outdoors Cluster 0.61% 1.87x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female