Dstillery Audiences

SUPER 8

Audience Size: 932.7 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 932.7 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
North Midwest State Fair Visitors 5.92% 2.19x
Iowa County and Local Fair Visitors 5.79% 2.00x
Sprint Customers 0.04% 1.89x
Wisconsin County and Local Fair Visitors 4.73% 1.81x
Iowa Hawkeyes Fans 3.62% 1.77x
Kansas City Trip Planners 4.81% 1.76x
Rapid City Trip Planners 2.27% 1.71x
Dodge Vehicle Shoppers 3.35% 1.71x
Minnesota County and Local Fair Visitors 4.81% 1.69x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.16x
Maurices 13.81% 2.92x
Carhartt 45.23% 2.23x
Buckle 7.65% 2.22x
Eddie Bauer 2.80% 2.16x
Columbia 0.63% 1.95x
American Eagle Outfitters 5.00% 1.78x
Lane Bryant 5.18% 1.77x
Journeys 8.40% 1.74x
Belk 1.85% 1.73x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Child Development.

Content Affinity Composition Index
Child Development 0.10% 5.52x
South Dakota Cluster 1.56% 4.64x
Cakes & Sweets 0.10% 4.14x
Content Streamers & Downloaders 0.01% 3.59x
Medical & Pharmaceutical Scholarship 0.04% 3.23x
Canada Consumer Product Cluster 0.04% 3.20x
College Greek Life 0.05% 3.04x
Sewing, Embroidery & Quilting 0.12% 2.93x
Canadian Auto 0.06% 2.92x
Watches Retail 0.04% 2.74x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female