Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.62% | 1.75x |
| Rapid City Trip Planners | 1.49% | 1.70x |
| Xtreme Sports Fans | 1.51% | 1.56x |
| Iowa Hawkeyes Fans | 1.53% | 1.55x |
| Archery Enthusiasts | 1.50% | 1.52x |
| Commercial Truck Researchers | 1.40% | 1.49x |
| Budget Wireless Shoppers | 1.35% | 1.48x |
| Black Friday Deal Shoppers | 1.79% | 1.48x |
| Automotive Service Professionals | 1.26% | 1.47x |
| Outdoors Enthusiasts | 1.49% | 1.43x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.57% | 6.05x |
| Belk | 0.81% | 5.60x |
| Carhartt | 9.22% | 5.58x |
| Journeys | 1.11% | 5.22x |
| Express Outlets | 0.14% | 4.98x |
| Hollister | 0.62% | 4.92x |
| Levi Strauss | 0.35% | 4.91x |
| Aeropostale | 1.34% | 4.80x |
| Ralph Lauren | 0.32% | 4.79x |
| Zumiez | 1.12% | 4.77x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 0.69% | 3.62x |
| Wisconsin Universities | 1.18% | 2.98x |
| Farming & Agriculture | 0.21% | 2.51x |
| Iowa Cluster | 1.55% | 2.13x |
| Community Planning & Transportation | 0.08% | 1.99x |
| Wisconsin Travel & Tourism Cluster | 0.76% | 1.99x |
| North Dakota Cluster | 0.51% | 1.97x |
| Mississippi News | 0.50% | 1.95x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.50% | 1.92x |
| Missouri Travel & Outdoors Cluster | 0.61% | 1.87x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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