Dstillery Audiences

SUPER 8

Audience Size: 1.9 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 2.90x
Rapid City Trip Planners 2.99% 1.72x
Tractor Shoppers 2.91% 1.61x
Green Bay Packers Fans 2.90% 1.56x
Iowa Hawkeyes Fans 2.57% 1.55x
Mowing Equipment Shoppers 2.20% 1.55x
Cattle Industry New Readers 2.17% 1.52x
Hunters 2.97% 1.51x
Kansas City Royals Fans 2.51% 1.49x
Farming Simulator Video Game Fans 2.62% 1.46x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Carhartt.

Location Composition Index
Carhartt 3.29% 5.09x
Buckle 3.85% 4.62x
Belk 0.96% 4.44x
Express Outlets 0.69% 4.24x
Eddie Bauer 1.55% 4.16x
Columbia 0.96% 3.94x
Lane Bryant 3.31% 3.79x
Topshop 0.22% 3.74x
Zumiez 3.99% 3.67x
Levi Strauss 1.03% 3.67x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 4.19x
Quinceanera Planning 0.02% 3.95x
South Dakota Cluster 1.21% 3.57x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.52x
Texas Off-Roading 0.03% 3.33x
Flags & Trump 0.02% 3.26x
Farming & Agriculture 0.36% 2.98x
Saskatchewan Media & Retail Cluster 0.01% 2.89x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.61x
As Seen On TV Products 0.01% 2.55x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female