Dstillery Audiences

SUPER 8

Audience Size: 1.8 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 2.90x
North Midwest State Fair Visitors 4.84% 2.12x
Iowa County and Local Fair Visitors 4.35% 1.87x
Tractor Shoppers 3.59% 1.73x
Wisconsin County and Local Fair Visitors 4.14% 1.71x
Diesel Vehicle Shoppers 3.72% 1.70x
Rapid City Trip Planners 3.20% 1.70x
Mowing Equipment Shoppers 2.99% 1.66x
Welding Tools and Supplies Shoppers 3.04% 1.61x
Quads and ATV Enthusiasts 3.62% 1.60x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.

Location Composition Index
Buckle 4.88% 4.31x
Carhartt 7.26% 4.25x
Eddie Bauer 2.13% 4.06x
Belk 1.04% 3.97x
Levi Strauss 1.05% 3.77x
Express Outlets 0.76% 3.62x
Lane Bryant 3.44% 3.61x
Columbia 0.94% 3.42x
Journeys 4.53% 3.36x
Charlotte Russe 2.92% 3.34x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 3.59x
South Dakota Cluster 1.24% 3.28x
Canadian Universities 0.02% 3.15x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.92x
Chat Rooms 0.05% 2.82x
General Interest 0.02% 2.75x
North Dakota Cluster 1.27% 2.53x
Mexico Travel 0.05% 2.49x
Local & Travel England - East Midlands 0.04% 2.39x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.27x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female