Dstillery Audiences

SUPER 8

Audience Size: 1.9 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 2.90x
North Midwest State Fair Visitors 4.41% 1.86x
Iowa County and Local Fair Visitors 4.05% 1.65x
South State Fair Visitors 3.90% 1.51x
Rapid City Trip Planners 3.21% 1.50x
Wisconsin County and Local Fair Visitors 3.65% 1.44x
Mowing Equipment Shoppers 2.82% 1.39x
Tractor Shoppers 3.12% 1.38x
Muscle Car Shoppers 3.18% 1.35x
Work Hard, Play Hard Travelers 0.02% 1.35x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.

Location Composition Index
Buckle 4.84% 4.32x
Belk 0.97% 4.13x
Eddie Bauer 1.89% 4.03x
Carhartt 0.38% 3.84x
Express Outlets 0.75% 3.82x
Levi Strauss 1.17% 3.66x
Lane Bryant 3.33% 3.59x
Columbia 0.95% 3.47x
Journeys 3.59% 3.45x
Zumiez 4.50% 3.42x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 4.19x
Content Streamers & Downloaders 0.01% 3.59x
South Dakota Cluster 1.16% 3.27x
General Interest 0.03% 2.87x
Seventh-day Adventist Church 0.03% 2.49x
Winnipeg Canada News 0.04% 2.30x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.27x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 2.22x
Trucks 0.41% 2.12x
Missouri Travel & Outdoors Cluster 1.05% 2.08x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male