Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 744.8 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| North Midwest State Fair Visitors | 6.17% | 2.09x |
| Iowa County and Local Fair Visitors | 5.77% | 1.98x |
| Sprint Customers | 0.04% | 1.89x |
| Restaurant Supply Shoppers | 0.18% | 1.72x |
| Kansas City Trip Planners | 4.54% | 1.64x |
| Rodeo Enthusiasts | 3.77% | 1.59x |
| Minnesota County and Local Fair Visitors | 4.81% | 1.59x |
| St. Louis Trip Planners | 4.46% | 1.53x |
| Oregon County and Local Fair Visitors | 3.75% | 1.51x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.89% | 2.85x |
| Eddie Bauer | 1.79% | 2.17x |
| Carhartt | 33.85% | 2.17x |
| Buckle | 4.36% | 2.10x |
| Columbia | 0.40% | 1.78x |
| American Eagle Outfitters | 2.96% | 1.69x |
| Journeys | 4.79% | 1.63x |
| Patagonia | 0.23% | 1.62x |
| Lane Bryant | 2.92% | 1.61x |
| Dressbarn | 2.45% | 1.60x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.06% | 5.93x |
| South Dakota Cluster | 1.28% | 4.00x |
| Farming & Agriculture | 0.06% | 4.00x |
| Shopping Catalogs | 0.04% | 3.84x |
| Serbia & Albania Cluster | 0.06% | 3.75x |
| Science Education & Academia | 0.04% | 3.66x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Community Planning & Transportation | 0.06% | 3.57x |
| Canada Culture and Tourism | 0.04% | 3.27x |
| College Greek Life | 0.05% | 3.04x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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