Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 2.90x |
| North Midwest State Fair Visitors | 4.41% | 1.86x |
| Iowa County and Local Fair Visitors | 4.05% | 1.65x |
| South State Fair Visitors | 3.90% | 1.51x |
| Rapid City Trip Planners | 3.21% | 1.50x |
| Wisconsin County and Local Fair Visitors | 3.65% | 1.44x |
| Mowing Equipment Shoppers | 2.82% | 1.39x |
| Tractor Shoppers | 3.12% | 1.38x |
| Muscle Car Shoppers | 3.18% | 1.35x |
| Work Hard, Play Hard Travelers | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.84% | 4.32x |
| Belk | 0.97% | 4.13x |
| Eddie Bauer | 1.89% | 4.03x |
| Carhartt | 0.38% | 3.84x |
| Express Outlets | 0.75% | 3.82x |
| Levi Strauss | 1.17% | 3.66x |
| Lane Bryant | 3.33% | 3.59x |
| Columbia | 0.95% | 3.47x |
| Journeys | 3.59% | 3.45x |
| Zumiez | 4.50% | 3.42x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.02% | 4.19x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| South Dakota Cluster | 1.16% | 3.27x |
| General Interest | 0.03% | 2.87x |
| Seventh-day Adventist Church | 0.03% | 2.49x |
| Winnipeg Canada News | 0.04% | 2.30x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.27x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 2.22x |
| Trucks | 0.41% | 2.12x |
| Missouri Travel & Outdoors Cluster | 1.05% | 2.08x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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