Dstillery Audiences

SUPER 8

Audience Size: 744.8 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 744.8 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
North Midwest State Fair Visitors 6.17% 2.09x
Iowa County and Local Fair Visitors 5.77% 1.98x
Sprint Customers 0.04% 1.89x
Restaurant Supply Shoppers 0.18% 1.72x
Kansas City Trip Planners 4.54% 1.64x
Rodeo Enthusiasts 3.77% 1.59x
Minnesota County and Local Fair Visitors 4.81% 1.59x
St. Louis Trip Planners 4.46% 1.53x
Oregon County and Local Fair Visitors 3.75% 1.51x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 8.89% 2.85x
Eddie Bauer 1.79% 2.17x
Carhartt 33.85% 2.17x
Buckle 4.36% 2.10x
Columbia 0.40% 1.78x
American Eagle Outfitters 2.96% 1.69x
Journeys 4.79% 1.63x
Patagonia 0.23% 1.62x
Lane Bryant 2.92% 1.61x
Dressbarn 2.45% 1.60x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.06% 5.93x
South Dakota Cluster 1.28% 4.00x
Farming & Agriculture 0.06% 4.00x
Shopping Catalogs 0.04% 3.84x
Serbia & Albania Cluster 0.06% 3.75x
Science Education & Academia 0.04% 3.66x
Content Streamers & Downloaders 0.01% 3.59x
Community Planning & Transportation 0.06% 3.57x
Canada Culture and Tourism 0.04% 3.27x
College Greek Life 0.05% 3.04x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female