Dstillery Audiences

SUPER 8

Audience Size: 1.7 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 2.90x
Rapid City Trip Planners 3.58% 1.92x
Cattle Industry New Readers 2.88% 1.84x
Tractor Shoppers 3.18% 1.83x
Black Friday Deal Shoppers 3.38% 1.76x
Bigfoot Folklore Enthusiasts 2.92% 1.76x
Iowa Hawkeyes Fans 3.24% 1.73x
Mowing Equipment Shoppers 2.70% 1.72x
Farming Real Estate Researchers 2.70% 1.68x
Xtreme Sports Fans 2.60% 1.62x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Carhartt.

Location Composition Index
Carhartt 8.20% 4.94x
Belk 1.16% 4.81x
Buckle 3.23% 4.58x
Express Outlets 0.65% 4.21x
Eddie Bauer 1.43% 4.11x
Columbia 0.94% 3.92x
Topshop 0.19% 3.90x
Lane Bryant 3.66% 3.79x
Zumiez 3.69% 3.72x
Ralph Lauren 0.83% 3.70x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.02% 6.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.95x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 5.50x
South Dakota Cluster 2.03% 5.10x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 4.51x
Scientology 0.06% 4.08x
Quinceanera Planning 0.02% 3.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.70x
Tattoos & Costumes 0.08% 3.68x
Texas Off-Roading 0.02% 3.35x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female