Dstillery Audiences

SUPER 8

Audience Size: 346.2 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
North Midwest State Fair Visitors 5.01% 2.04x
Sprint Customers 0.04% 1.89x
Southern Central Voters 4.36% 1.78x
Texas Energy Providers 3.98% 1.72x
Texas Longhorn Fans 3.81% 1.70x
Cattle Industry News Readers 3.32% 1.69x
Texas County and Local Fair Visitors 4.03% 1.67x
Rapid City Trip Planners 2.89% 1.65x
Big 12 Fans 3.49% 1.61x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.27x
Maurices 7.02% 4.90x
Eddie Bauer 1.48% 4.02x
Buckle 3.55% 4.01x
Carhartt 36.63% 3.79x
Columbia 0.34% 3.47x
Express Outlets 0.48% 3.27x
Ralph Lauren 0.70% 3.14x
Belk 0.88% 3.06x
Journeys 4.03% 3.01x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.22% 6.05x
Local & Travel England - East Midlands 0.11% 4.76x
Parenting Blogs 0.22% 4.14x
South Dakota Cluster 1.53% 3.98x
Southeast College Athletics 0.11% 3.88x
Shoes & Accessories 0.16% 3.85x
Oil & Energy 0.11% 3.72x
Amateur Radios 0.11% 3.66x
Content Streamers & Downloaders 0.01% 3.59x
Assorted Topics (Power Trains, Drones, Web Design) 0.16% 3.15x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female