Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 2.90x |
| Rapid City Trip Planners | 3.58% | 1.92x |
| Cattle Industry New Readers | 2.88% | 1.84x |
| Tractor Shoppers | 3.18% | 1.83x |
| Black Friday Deal Shoppers | 3.38% | 1.76x |
| Bigfoot Folklore Enthusiasts | 2.92% | 1.76x |
| Iowa Hawkeyes Fans | 3.24% | 1.73x |
| Mowing Equipment Shoppers | 2.70% | 1.72x |
| Farming Real Estate Researchers | 2.70% | 1.68x |
| Xtreme Sports Fans | 2.60% | 1.62x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.20% | 4.94x |
| Belk | 1.16% | 4.81x |
| Buckle | 3.23% | 4.58x |
| Express Outlets | 0.65% | 4.21x |
| Eddie Bauer | 1.43% | 4.11x |
| Columbia | 0.94% | 3.92x |
| Topshop | 0.19% | 3.90x |
| Lane Bryant | 3.66% | 3.79x |
| Zumiez | 3.69% | 3.72x |
| Ralph Lauren | 0.83% | 3.70x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.02% | 6.56x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.95x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 5.50x |
| South Dakota Cluster | 2.03% | 5.10x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 4.51x |
| Scientology | 0.06% | 4.08x |
| Quinceanera Planning | 0.02% | 3.95x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.70x |
| Tattoos & Costumes | 0.08% | 3.68x |
| Texas Off-Roading | 0.02% | 3.35x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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