Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 361.1 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| Sprint Customers | 0.04% | 1.89x |
| North Midwest State Fair Visitors | 5.35% | 1.83x |
| Kansas City Trip Planners | 5.35% | 1.76x |
| Rapid City Trip Planners | 3.77% | 1.68x |
| Wisconsin County and Local Fair Visitors | 5.23% | 1.65x |
| Green Bay Packers Fans | 4.74% | 1.65x |
| Arkansas Razorbacks Fans | 3.85% | 1.55x |
| Wyoming Cowboys Fans | 3.49% | 1.53x |
| Commercial Truck Researchers | 3.73% | 1.50x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Curious about what else the Super 8 audience is interested in?
Sign Up
APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.58% | 4.93x |
| Eddie Bauer | 1.00% | 4.25x |
| Buckle | 2.17% | 3.96x |
| Carhartt | 35.56% | 3.79x |
| Patagonia | 0.19% | 3.42x |
| The North Face | 0.29% | 3.32x |
| Ralph Lauren | 0.48% | 3.24x |
| Zumiez | 1.40% | 3.18x |
| Columbia | 0.24% | 3.17x |
| Journeys | 2.48% | 3.04x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Want to find more of the Super 8 audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.11% | 4.76x |
| Homemade Jewelry & Crafts | 0.21% | 3.81x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Clean Energy | 0.12% | 3.56x |
| South Dakota Cluster | 1.99% | 3.38x |
| Auctions & Repossessions | 0.08% | 3.34x |
| Motorsports | 0.28% | 3.27x |
| Colorado Snow | 0.20% | 3.13x |
| Online Media Converters | 0.12% | 3.05x |
| Food Cluster | 0.12% | 3.05x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Want to see more of the Content Affinities the Super 8 audience visits?
Sign Up
DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Super 8 audience?
Sign Up