Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 188.6 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 6.59% | 2.39x |
| Verizon Wireless Customers | 0.11% | 2.29x |
| Sprint Customers | 0.04% | 1.89x |
| Texas County and Local Fair Visitors | 5.13% | 1.85x |
| Houston Activity Researchers | 3.05% | 1.76x |
| New Zealand Trip Planners | 3.30% | 1.75x |
| Xtreme Sports Fans | 4.15% | 1.75x |
| Cowboy Boots Shoppers | 5.37% | 1.74x |
| Louisiana Trip Planners | 4.40% | 1.74x |
| Las Vegas Hotel Researchers | 3.42% | 1.71x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.25x |
| Maurices | 6.15% | 4.36x |
| Carhartt | 32.16% | 3.40x |
| Eddie Bauer | 1.19% | 3.26x |
| Buckle | 3.16% | 3.26x |
| Columbia | 0.26% | 3.02x |
| Patagonia | 0.16% | 2.93x |
| Express Outlets | 0.39% | 2.87x |
| American Eagle Outfitters | 2.45% | 2.80x |
| Belk | 0.87% | 2.77x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.11% | 4.76x |
| Colorado Snow | 0.37% | 4.74x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.37% | 3.93x |
| Southeast College Athletics | 0.11% | 3.88x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.37% | 3.37x |
| Canada Consumer Product Cluster | 0.24% | 3.33x |
| Tiny & Modular Home Researchers | 0.73% | 3.24x |
| RPG Games | 0.24% | 3.18x |
| South Dakota Cluster | 1.22% | 3.17x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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