Dstillery Audiences

SUPER 8

Audience Size: 648.7 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 648.7 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.07% 3.15x
Verizon Wireless Customers 0.11% 2.29x
North Midwest State Fair Visitors 5.66% 2.14x
Rapid City Trip Planners 3.97% 2.02x
South State Fair Visitors 5.99% 1.92x
Sprint Customers 0.04% 1.89x
Kansas City Trip Planners 5.39% 1.88x
North West State Fair Visitors 4.41% 1.84x
Texas State Fairs 4.95% 1.78x
Iowa Hawkeyes Fans 4.01% 1.73x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 2.05% 7.51x
Carhartt 28.11% 4.67x
Buckle 3.11% 4.25x
Eddie Bauer 1.24% 4.22x
Belk 0.77% 4.08x
Express Outlets 0.43% 3.76x
Levi Strauss 0.01% 3.68x
Lane Bryant 2.18% 3.54x
Aeropostale 2.57% 3.35x
Columbia 0.34% 3.34x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.13% 6.12x
Flower Shopping 0.10% 4.91x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 4.19x
Homeschooling 0.07% 3.85x
South Dakota Cluster 1.89% 3.80x
Content Streamers & Downloaders 0.01% 3.59x
Airsoft & Paintball Equipment 0.07% 3.45x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.33x
International Development & Health 0.07% 3.14x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.85% 3.05x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female