Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 2.10x |
| Family Adventures Travelers | 0.04% | 2.04x |
| Tractor Shoppers | 1.86% | 1.78x |
| Mowing Equipment Shoppers | 1.45% | 1.67x |
| Xtreme Sports Fans | 1.75% | 1.60x |
| Dodge Vehicle Shoppers | 1.89% | 1.59x |
| Archery Enthusiasts | 1.65% | 1.59x |
| Cattle Industry New Readers | 1.43% | 1.55x |
| Rapid City Trip Planners | 1.42% | 1.54x |
| Commercial Truck Researchers | 1.62% | 1.52x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Belk.
| Location | Composition | Index |
| Belk | 1.29% | 5.74x |
| Everlane | 0.06% | 5.53x |
| Express Outlets | 0.30% | 5.42x |
| Eddie Bauer | 0.92% | 5.29x |
| Carhartt | 13.98% | 5.20x |
| Aeropostale | 2.17% | 4.99x |
| Ralph Lauren | 0.51% | 4.95x |
| Zumiez | 1.97% | 4.63x |
| Hollister | 1.18% | 4.60x |
| Lane Bryant | 2.83% | 4.57x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 0.66% | 3.24x |
| Farming & Agriculture | 0.23% | 2.75x |
| North Dakota Cluster | 0.71% | 2.58x |
| Homeschooling | 0.05% | 2.28x |
| Wisconsin Universities | 0.96% | 2.14x |
| Nebraska Cluster | 0.99% | 2.04x |
| Trucks | 0.34% | 1.98x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.94x |
| Mississippi News | 0.50% | 1.93x |
| Kansas City News | 1.54% | 1.92x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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