Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 2.90x |
| North Midwest State Fair Visitors | 4.84% | 2.12x |
| Iowa County and Local Fair Visitors | 4.35% | 1.87x |
| Tractor Shoppers | 3.59% | 1.73x |
| Wisconsin County and Local Fair Visitors | 4.14% | 1.71x |
| Diesel Vehicle Shoppers | 3.72% | 1.70x |
| Rapid City Trip Planners | 3.20% | 1.70x |
| Mowing Equipment Shoppers | 2.99% | 1.66x |
| Welding Tools and Supplies Shoppers | 3.04% | 1.61x |
| Quads and ATV Enthusiasts | 3.62% | 1.60x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.88% | 4.31x |
| Carhartt | 7.26% | 4.25x |
| Eddie Bauer | 2.13% | 4.06x |
| Belk | 1.04% | 3.97x |
| Levi Strauss | 1.05% | 3.77x |
| Express Outlets | 0.76% | 3.62x |
| Lane Bryant | 3.44% | 3.61x |
| Columbia | 0.94% | 3.42x |
| Journeys | 4.53% | 3.36x |
| Charlotte Russe | 2.92% | 3.34x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| South Dakota Cluster | 1.24% | 3.28x |
| Canadian Universities | 0.02% | 3.15x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.92x |
| Chat Rooms | 0.05% | 2.82x |
| General Interest | 0.02% | 2.75x |
| North Dakota Cluster | 1.27% | 2.53x |
| Mexico Travel | 0.05% | 2.49x |
| Local & Travel England - East Midlands | 0.04% | 2.39x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.27x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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