Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 458.3 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| North Midwest State Fair Visitors | 5.61% | 2.07x |
| Rapid City Trip Planners | 2.95% | 1.99x |
| Sprint Customers | 0.04% | 1.89x |
| Getting Off the Grid Travelers | 2.28% | 1.85x |
| Green Bay Packers Fans | 4.40% | 1.83x |
| Wisconsin County and Local Fair Visitors | 4.78% | 1.80x |
| Wyoming Cowboys Fans | 2.47% | 1.76x |
| Kansas City Trip Planners | 4.66% | 1.76x |
| Iowa County and Local Fair Visitors | 4.40% | 1.67x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 10.25% | 4.60x |
| Buckle | 5.42% | 3.53x |
| Carhartt | 35.57% | 3.52x |
| Eddie Bauer | 1.97% | 3.39x |
| Johnston and Murphy | 0.01% | 3.31x |
| American Eagle Outfitters | 3.55% | 2.87x |
| Mens Wearhouse | 5.25% | 2.76x |
| Lane Bryant | 3.38% | 2.71x |
| Journeys | 5.66% | 2.69x |
| Dressbarn | 2.72% | 2.69x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.10% | 4.92x |
| South Dakota Cluster | 1.20% | 3.69x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Teen Hair | 0.13% | 3.38x |
| Bags & Luggage | 0.10% | 3.32x |
| North Dakota Cluster | 1.20% | 3.21x |
| Beer, Wine & Alcohol | 0.06% | 2.89x |
| Grilling | 0.07% | 2.88x |
| Low Budget Shoppers | 0.06% | 2.77x |
| People Search | 0.25% | 2.77x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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