Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 5.22% | 2.35x |
| Verizon Wireless Customers | 0.11% | 2.29x |
| Iowa County and Local Fair Visitors | 4.27% | 1.90x |
| Sprint Customers | 0.04% | 1.89x |
| Kansas City Trip Planners | 4.46% | 1.88x |
| Wisconsin County and Local Fair Visitors | 4.15% | 1.87x |
| Arkansas Razorbacks Fans | 4.11% | 1.86x |
| Wyoming Cowboys Fans | 3.43% | 1.70x |
| Southern Central Voters | 3.50% | 1.66x |
| Texas State Fairs | 4.15% | 1.65x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.28% | 6.80x |
| Buckle | 5.07% | 4.64x |
| Carhartt | 24.40% | 4.54x |
| Levi Strauss | 0.02% | 4.47x |
| Belk | 1.16% | 4.44x |
| Eddie Bauer | 1.98% | 4.33x |
| Express Outlets | 0.72% | 3.95x |
| Lane Bryant | 3.35% | 3.89x |
| Columbia | 0.65% | 3.66x |
| Aeropostale | 4.37% | 3.65x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Holiday Gifts | 0.08% | 3.57x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.75% | 3.42x |
| Tattoos & Costumes | 0.04% | 3.29x |
| Cheerleading | 0.11% | 3.18x |
| Shopping Catalogs | 0.15% | 3.08x |
| Gadgets | 0.04% | 2.95x |
| South Dakota Cluster | 1.14% | 2.92x |
| Christian Music | 0.11% | 2.85x |
| Humor & Entertainment | 0.08% | 2.46x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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