Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 2.90x |
| Rapid City Trip Planners | 2.99% | 1.72x |
| Tractor Shoppers | 2.91% | 1.61x |
| Green Bay Packers Fans | 2.90% | 1.56x |
| Iowa Hawkeyes Fans | 2.57% | 1.55x |
| Mowing Equipment Shoppers | 2.20% | 1.55x |
| Cattle Industry New Readers | 2.17% | 1.52x |
| Hunters | 2.97% | 1.51x |
| Kansas City Royals Fans | 2.51% | 1.49x |
| Farming Simulator Video Game Fans | 2.62% | 1.46x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 3.29% | 5.09x |
| Buckle | 3.85% | 4.62x |
| Belk | 0.96% | 4.44x |
| Express Outlets | 0.69% | 4.24x |
| Eddie Bauer | 1.55% | 4.16x |
| Columbia | 0.96% | 3.94x |
| Lane Bryant | 3.31% | 3.79x |
| Topshop | 0.22% | 3.74x |
| Zumiez | 3.99% | 3.67x |
| Levi Strauss | 1.03% | 3.67x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.02% | 4.19x |
| Quinceanera Planning | 0.02% | 3.95x |
| South Dakota Cluster | 1.21% | 3.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.52x |
| Texas Off-Roading | 0.03% | 3.33x |
| Flags & Trump | 0.02% | 3.26x |
| Farming & Agriculture | 0.36% | 2.98x |
| Saskatchewan Media & Retail Cluster | 0.01% | 2.89x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.61x |
| As Seen On TV Products | 0.01% | 2.55x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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