Dstillery Audiences

SUPER 8

Audience Size: 458.3 Thousand Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 458.3 thousand unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.29x
North Midwest State Fair Visitors 5.61% 2.07x
Rapid City Trip Planners 2.95% 1.99x
Sprint Customers 0.04% 1.89x
Getting Off the Grid Travelers 2.28% 1.85x
Green Bay Packers Fans 4.40% 1.83x
Wisconsin County and Local Fair Visitors 4.78% 1.80x
Wyoming Cowboys Fans 2.47% 1.76x
Kansas City Trip Planners 4.66% 1.76x
Iowa County and Local Fair Visitors 4.40% 1.67x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.

Location Composition Index
Maurices 10.25% 4.60x
Buckle 5.42% 3.53x
Carhartt 35.57% 3.52x
Eddie Bauer 1.97% 3.39x
Johnston and Murphy 0.01% 3.31x
American Eagle Outfitters 3.55% 2.87x
Mens Wearhouse 5.25% 2.76x
Lane Bryant 3.38% 2.71x
Journeys 5.66% 2.69x
Dressbarn 2.72% 2.69x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.10% 4.92x
South Dakota Cluster 1.20% 3.69x
Content Streamers & Downloaders 0.01% 3.59x
Teen Hair 0.13% 3.38x
Bags & Luggage 0.10% 3.32x
North Dakota Cluster 1.20% 3.21x
Beer, Wine & Alcohol 0.06% 2.89x
Grilling 0.07% 2.88x
Low Budget Shoppers 0.06% 2.77x
People Search 0.25% 2.77x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male