Dstillery Audiences

SUPER 8

Audience Size: 1.6 Million Devices

Explore the Super 8 Audience

Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Super 8 audience.

Dstillery Crafted Audiences

INTERESTS

The Super 8 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.39% 1.85x
Iowa County and Local Fair Visitors 4.11% 1.76x
Diesel Vehicle Shoppers 3.50% 1.58x
Outdoors Enthusiasts 3.54% 1.55x
Tractor Shoppers 3.11% 1.55x
Cattle Industry New Readers 3.18% 1.54x
Rapid City Trip Planners 3.18% 1.51x
Mowing Equipment Shoppers 2.90% 1.50x
Quads and ATV Enthusiasts 3.24% 1.45x
Fishing Equipment Shoppers 3.16% 1.45x
Composition Percentage: The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Super 8 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.

Location Composition Index
Buckle 5.53% 4.49x
Carhartt 17.05% 4.39x
Belk 1.23% 4.26x
Eddie Bauer 2.33% 4.20x
Levi Strauss 0.70% 3.93x
Express Outlets 0.85% 3.77x
Lane Bryant 3.76% 3.75x
Columbia 0.90% 3.54x
Journeys 6.40% 3.53x
Dressbarn 3.18% 3.50x
Composition Percentage: The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 3.59x
South Dakota Cluster 1.09% 3.38x
Bulgaria Cluster 0.02% 3.17x
Franco-African Cluster 0.02% 2.87x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.78x
Credit Unions & Consumer Protection 0.02% 2.68x
Trucks 0.41% 2.62x
North Dakota Cluster 1.19% 2.45x
Alternative Streaming Services 0.02% 2.30x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.27x
Composition Percentage: The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female