Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.39% | 1.85x |
| Iowa County and Local Fair Visitors | 4.11% | 1.76x |
| Diesel Vehicle Shoppers | 3.50% | 1.58x |
| Outdoors Enthusiasts | 3.54% | 1.55x |
| Tractor Shoppers | 3.11% | 1.55x |
| Cattle Industry New Readers | 3.18% | 1.54x |
| Rapid City Trip Planners | 3.18% | 1.51x |
| Mowing Equipment Shoppers | 2.90% | 1.50x |
| Quads and ATV Enthusiasts | 3.24% | 1.45x |
| Fishing Equipment Shoppers | 3.16% | 1.45x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Buckle.
| Location | Composition | Index |
| Buckle | 5.53% | 4.49x |
| Carhartt | 17.05% | 4.39x |
| Belk | 1.23% | 4.26x |
| Eddie Bauer | 2.33% | 4.20x |
| Levi Strauss | 0.70% | 3.93x |
| Express Outlets | 0.85% | 3.77x |
| Lane Bryant | 3.76% | 3.75x |
| Columbia | 0.90% | 3.54x |
| Journeys | 6.40% | 3.53x |
| Dressbarn | 3.18% | 3.50x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| South Dakota Cluster | 1.09% | 3.38x |
| Bulgaria Cluster | 0.02% | 3.17x |
| Franco-African Cluster | 0.02% | 2.87x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 2.78x |
| Credit Unions & Consumer Protection | 0.02% | 2.68x |
| Trucks | 0.41% | 2.62x |
| North Dakota Cluster | 1.19% | 2.45x |
| Alternative Streaming Services | 0.02% | 2.30x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.27x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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