Explore the Super 8 Audience
Below you'll find more information about the Super 8 audience, broken down in different categories based on their digital and physical behaviors. These are 414.1 thousand unique devices whose actions qualify for the Super 8 audience.
INTERESTS
The Super 8 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Super 8 audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.29x |
| Iowa County and Local Fair Visitors | 7.10% | 2.24x |
| North Midwest State Fair Visitors | 6.15% | 1.96x |
| Sprint Customers | 0.04% | 1.89x |
| Rapid City Trip Planners | 3.16% | 1.81x |
| Wisconsin County and Local Fair Visitors | 5.15% | 1.66x |
| Iowa Hawkeyes Fans | 4.04% | 1.65x |
| Kansas City Trip Planners | 4.81% | 1.64x |
| Yellowstone Park Trip Planners | 4.91% | 1.62x |
| Wyoming Cowboys Fans | 4.09% | 1.62x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Interest attribute.
Index: A comparison of the Super 8 audience to the internet population.
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APPAREL RETAILERS
The Super 8 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Super 8 audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.59% | 3.09x |
| Carhartt | 19.10% | 2.52x |
| Eddie Bauer | 0.66% | 2.30x |
| Buckle | 1.71% | 2.26x |
| Express Outlets | 0.24% | 2.02x |
| REI | 0.27% | 1.95x |
| Patagonia | 0.11% | 1.87x |
| American Eagle Outfitters | 1.18% | 1.77x |
| Lane Bryant | 1.08% | 1.76x |
| Ralph Lauren | 0.29% | 1.69x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Location attribute.
Index: A comparison of the Super 8 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Super 8 audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.11% | 4.76x |
| Electrical Engineering | 0.08% | 4.60x |
| South Dakota Cluster | 1.47% | 3.90x |
| Grocery & Food Service | 0.05% | 3.66x |
| Quebec Vacations | 0.05% | 3.66x |
| Content Streamers & Downloaders | 0.01% | 3.59x |
| Alaska Cluster | 0.28% | 3.47x |
| Custom Printing | 0.08% | 3.28x |
| Illinois College Sports | 0.08% | 3.13x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.05% | 3.09x |
Composition Percentage:
The overlap percentage between the Super 8 audience and the Content Affinity attribute.
Index: A comparison of the Super 8 audience to the internet population.
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DEMOGRAPHICS
The Super 8 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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