Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.09x |
| California Skiers and Snowboarders | 2.31% | 1.57x |
| Santa Cruz Trip Planners | 2.44% | 1.54x |
| California Trip Planners | 2.36% | 1.53x |
| Los Angeles Mass Transit Commuters | 2.38% | 1.49x |
| Opera Enthusiasts | 1.68% | 1.48x |
| Tahoe Skiers and Snowboarders | 2.03% | 1.48x |
| Los Angeles Trip Planners | 2.35% | 1.45x |
| San Diego Trip Planners | 2.35% | 1.44x |
| San Francisco Activities Researchers | 1.64% | 1.41x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is REI.
| Location | Composition | Index |
| REI | 2.92% | 8.45x |
| Lorna Jane | 0.68% | 8.37x |
| Saint Laurent Paris | 0.84% | 8.00x |
| Hollister | 1.88% | 7.36x |
| Abercrombie & Fitch | 3.02% | 7.23x |
| Tommy Bahama | 2.18% | 7.20x |
| Uniqlo | 1.10% | 7.11x |
| Gymboree | 2.82% | 6.89x |
| Michael Kors | 1.72% | 6.73x |
| Express Outlets | 0.37% | 6.69x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.01% | 2.53x |
| Italy Cluster | 0.02% | 2.37x |
| Quinceanera Planning | 0.01% | 2.08x |
| Los Angeles Cluster | 0.06% | 2.02x |
| Central California Cluster | 0.46% | 1.88x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.84x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 1.81x |
| Southern California Tourism | 0.53% | 1.81x |
| LGBTQ Advocacy | 0.80% | 1.81x |
| Consumer Rewards | 0.06% | 1.79x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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