Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.09x |
| Country Music Festivals Enthusiasts | 3.48% | 1.35x |
| Midwestern Voters | 2.79% | 1.30x |
| California Skiers and Snowboarders | 2.75% | 1.23x |
| Detroit Tigers Fans | 2.53% | 1.20x |
| Santa Cruz Trip Planners | 2.85% | 1.19x |
| Zoo Visitors | 3.15% | 1.18x |
| Los Angeles Chargers Fans | 2.73% | 1.17x |
| Detroit Pistons Fans | 2.47% | 1.17x |
| California Trip Planners | 2.74% | 1.17x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.64% | 7.60x |
| Topshop | 0.50% | 6.02x |
| Joe's Jeans | 0.34% | 5.96x |
| Tommy Bahama | 2.93% | 5.65x |
| Abercrombie & Fitch | 3.21% | 5.63x |
| REI | 1.66% | 5.38x |
| Mens Wearhouse | 8.97% | 5.33x |
| Saint Laurent Paris | 0.83% | 5.31x |
| Levi Strauss | 1.67% | 5.23x |
| Urban Outfitters | 4.34% | 5.21x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 2.90x |
| Vermont Cluster | 0.40% | 2.23x |
| Tattoos & Costumes | 0.04% | 2.16x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.91x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 1.86x |
| Home Printing | 0.03% | 1.85x |
| Detroit News | 1.84% | 1.77x |
| Teaching Abroad | 0.02% | 1.76x |
| Serbia & Albania Cluster | 0.04% | 1.75x |
| Franchising | 0.03% | 1.70x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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