Dstillery Audiences

SUPERCUTS

Audience Size: 1.6 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Home-Made Face Mask Researchers 0.04% 1.75x
Houston Astros Fans 3.56% 1.73x
Austin Trip Planners 3.89% 1.66x
Houston Trip Planners 4.18% 1.66x
Texas Longhorn Fans 3.98% 1.66x
Remdesivir Information Researchers 0.08% 1.58x
Telluride Trip Planners 3.03% 1.54x
Ride Share Drivers 3.39% 1.53x
Texas County and Local Fair Visitors 4.02% 1.52x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.28% 7.17x
Joe's Jeans 0.09% 5.80x
Abercrombie & Fitch 0.31% 5.35x
Lane Bryant 3.27% 5.31x
Tommy Bahama 0.90% 5.19x
REI 0.92% 5.17x
Patagonia 0.51% 5.02x
Dressbarn 2.53% 4.94x
Mens Wearhouse 5.76% 4.93x
Gymboree 2.90% 4.86x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Gadgets.

Content Affinity Composition Index
Gadgets 0.04% 4.94x
Scuba Diving 0.03% 4.66x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Los Angeles Cluster 0.02% 3.47x
Higher-End Fashion Brands 0.03% 3.33x
Consumer Rewards 0.02% 3.20x
Malaya 0.02% 3.11x
Vancouver British Columbia Research Cluster 0.03% 3.02x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.02x
Cigars 0.03% 2.81x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female