Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 4.33% | 1.64x |
| Santa Cruz Trip Planners | 4.12% | 1.64x |
| Tahoe Skiers and Snowboarders | 4.09% | 1.61x |
| South West State Fair Visitors | 4.60% | 1.60x |
| San Diego Trip Planners | 4.16% | 1.59x |
| California Trip Planners | 4.06% | 1.55x |
| Los Angeles Trip Planners | 4.03% | 1.47x |
| San Diego Activities Researchers | 3.50% | 1.45x |
| Los Angeles Angels Fans | 3.28% | 1.43x |
| Los Angeles Dodgers Fans | 3.51% | 1.42x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.83% | 7.84x |
| Joe's Jeans | 0.35% | 7.23x |
| Topshop | 0.50% | 6.23x |
| Abercrombie & Fitch | 1.90% | 5.92x |
| Tommy Bahama | 2.83% | 5.73x |
| REI | 1.72% | 5.60x |
| Free People | 2.57% | 5.52x |
| Mens Wearhouse | 9.26% | 5.45x |
| Patagonia | 1.12% | 5.30x |
| Madewell | 2.48% | 5.29x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.10% | 3.22x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.03x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.33x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.17x |
| Central California Cluster | 0.88% | 2.12x |
| Southern California Tourism | 0.34% | 2.02x |
| San Diego Cluster | 1.71% | 1.99x |
| Cosmetics Business | 0.03% | 1.96x |
| Northern California Cluster | 1.49% | 1.91x |
| Meeting Planning & Hotels | 0.06% | 1.87x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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