Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Houston Activity Researchers | 2.13% | 1.46x |
| Texas County and Local Fair Visitors | 3.94% | 1.44x |
| Texas Longhorn Fans | 3.12% | 1.42x |
| Food Bank Researchers | 0.92% | 1.42x |
| Arizona Trip Planners | 3.22% | 1.40x |
| Texas AM Aggies Fans | 2.77% | 1.38x |
| Telluride Trip Planners | 2.11% | 1.38x |
| Washington Skiers and Snowboarders | 2.54% | 1.37x |
| School Closings Updates Readers | 0.76% | 1.37x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.59% | 4.54x |
| Joe's Jeans | 0.11% | 3.26x |
| Johnston and Murphy | 0.01% | 3.09x |
| Abercrombie & Fitch | 0.43% | 3.02x |
| Patagonia | 0.45% | 2.90x |
| Free People | 1.54% | 2.87x |
| REI | 1.17% | 2.86x |
| Bonobos | 0.55% | 2.79x |
| Madewell | 1.46% | 2.74x |
| Lululemon | 2.58% | 2.73x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 5.25x |
| Writing Resources | 0.01% | 3.83x |
| Mysticism | 0.01% | 3.79x |
| Discount Books | 0.01% | 3.79x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| Meeting Planning & Hotels | 0.01% | 3.62x |
| Art News & Products | 0.02% | 3.56x |
| Cheerleading | 0.02% | 3.56x |
| Foreign Language Education | 0.02% | 3.53x |
| Audio Clips & Sound Effects | 0.01% | 3.28x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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