Dstillery Audiences

SUPERCUTS

Audience Size: 609.5 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 1.98x
Fall/Winter 2021 Fashion Trend Researchers 0.22% 1.59x
Coupon Researchers 0.79% 1.40x
NHL Fans 1.59% 1.36x
Boston Trip Planners 1.29% 1.35x
Car Rental Shoppers 1.01% 1.35x
School Closings Updates Readers 0.70% 1.34x
Super Bowl Bracket Projection Enthusiasts 2.04% 1.33x
AT&T Wireless Customers 0.05% 1.33x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 8.14x
Mens Wearhouse 3.17% 5.50x
Lorna Jane 0.17% 5.26x
Jos A. Bank Clothiers 1.70% 5.00x
Lane Bryant 1.87% 4.82x
Free People 0.54% 4.52x
Joe's Jeans 0.03% 4.48x
LOFT 1.86% 4.45x
Dressbarn 1.48% 4.42x
Coach 0.90% 4.27x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Music Education.

Content Affinity Composition Index
Music Education 0.05% 5.74x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Turkey & Iran Cluster 0.03% 3.93x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
African-American Hair 0.02% 3.63x
Diet & Weight Loss 0.03% 3.09x
Los Angeles Tourism 0.07% 3.05x
Internet Service Provider Sites 0.04% 2.87x
Accounting 0.05% 2.75x
Free Online Game Players 0.03% 2.69x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female