Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Home-Made Face Mask Researchers | 0.04% | 1.75x |
| Houston Astros Fans | 3.56% | 1.73x |
| Austin Trip Planners | 3.89% | 1.66x |
| Houston Trip Planners | 4.18% | 1.66x |
| Texas Longhorn Fans | 3.98% | 1.66x |
| Remdesivir Information Researchers | 0.08% | 1.58x |
| Telluride Trip Planners | 3.03% | 1.54x |
| Ride Share Drivers | 3.39% | 1.53x |
| Texas County and Local Fair Visitors | 4.02% | 1.52x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.28% | 7.17x |
| Joe's Jeans | 0.09% | 5.80x |
| Abercrombie & Fitch | 0.31% | 5.35x |
| Lane Bryant | 3.27% | 5.31x |
| Tommy Bahama | 0.90% | 5.19x |
| REI | 0.92% | 5.17x |
| Patagonia | 0.51% | 5.02x |
| Dressbarn | 2.53% | 4.94x |
| Mens Wearhouse | 5.76% | 4.93x |
| Gymboree | 2.90% | 4.86x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Gadgets.
| Content Affinity | Composition | Index |
| Gadgets | 0.04% | 4.94x |
| Scuba Diving | 0.03% | 4.66x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| Los Angeles Cluster | 0.02% | 3.47x |
| Higher-End Fashion Brands | 0.03% | 3.33x |
| Consumer Rewards | 0.02% | 3.20x |
| Malaya | 0.02% | 3.11x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.02x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.02x |
| Cigars | 0.03% | 2.81x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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