Dstillery Audiences

SUPERCUTS

Audience Size: 2.5 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Cape Cod News Readers 2.42% 1.70x
Texas County and Local Fair Visitors 3.99% 1.62x
School Closings Updates Readers 0.63% 1.62x
Houston Astros Fans 3.11% 1.60x
Houston Activity Researchers 2.95% 1.60x
Austin Trip Planners 3.29% 1.60x
Tahoe Skiers and Snowboarders 2.84% 1.59x
Billiards Enthusiasts 3.76% 1.59x
Houston Trip Planners 3.78% 1.59x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 8.44x
Joe's Jeans 0.22% 7.36x
Abercrombie & Fitch 0.60% 6.45x
Tommy Bahama 1.89% 5.80x
Patagonia 0.90% 5.74x
Free People 2.33% 5.71x
REI 1.42% 5.63x
Madewell 2.04% 5.57x
Lane Bryant 4.76% 5.53x
Topshop 0.28% 5.48x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Cigars 0.05% 3.59x
Los Angeles Cluster 0.02% 3.47x
Tattoos & Costumes 0.03% 3.05x
Southern California Cluster 0.02% 3.05x
Motorcycle Racing Researchers 0.14% 2.83x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.78x
Scotland Travel 0.02% 2.78x
Chemicals 0.02% 2.72x
Turkey & Iran Cluster 0.04% 2.69x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female