Dstillery Audiences

SUPERCUTS

Audience Size: 1.7 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Big Box Store Jewelry Sale Shoppers 0.07% 1.83x
School Closings Updates Readers 0.74% 1.75x
Modern Art Museum Researchers 0.92% 1.68x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.62x
Restaurant Supply Shoppers 0.14% 1.60x
Cape Cod News Readers 1.42% 1.59x
Food Bank Researchers 0.84% 1.55x
Winter Sports Destination Seekers 1.03% 1.51x
Austin Trip Planners 2.12% 1.50x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.70% 4.11x
Johnston and Murphy 0.03% 3.67x
Joe's Jeans 0.13% 3.28x
Saint Laurent Paris 0.31% 3.06x
Patagonia 0.57% 2.94x
Free People 1.97% 2.86x
Topshop 0.10% 2.86x
REI 1.57% 2.85x
Columbia 0.81% 2.82x
Madewell 2.06% 2.80x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.04% 5.50x
Turkey & Iran Cluster 0.03% 5.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Art News & Products 0.03% 4.66x
Humor & Entertainment 0.03% 4.25x
Vancouver British Columbia Research Cluster 0.04% 4.01x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
African-American Hair 0.02% 3.44x
Education Cluster 0.02% 3.44x
Mail Order Food 0.03% 3.36x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male