Dstillery Audiences

SUPERCUTS

Audience Size: 3.3 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 4.33% 1.64x
Santa Cruz Trip Planners 4.12% 1.64x
Tahoe Skiers and Snowboarders 4.09% 1.61x
South West State Fair Visitors 4.60% 1.60x
San Diego Trip Planners 4.16% 1.59x
California Trip Planners 4.06% 1.55x
Los Angeles Trip Planners 4.03% 1.47x
San Diego Activities Researchers 3.50% 1.45x
Los Angeles Angels Fans 3.28% 1.43x
Los Angeles Dodgers Fans 3.51% 1.42x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.83% 7.84x
Joe's Jeans 0.35% 7.23x
Topshop 0.50% 6.23x
Abercrombie & Fitch 1.90% 5.92x
Tommy Bahama 2.83% 5.73x
REI 1.72% 5.60x
Free People 2.57% 5.52x
Mens Wearhouse 9.26% 5.45x
Patagonia 1.12% 5.30x
Madewell 2.48% 5.29x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.10% 3.22x
Texas Sporting & Outdoors Cluster 0.03% 3.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.33x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.17x
Central California Cluster 0.88% 2.12x
Southern California Tourism 0.34% 2.02x
San Diego Cluster 1.71% 1.99x
Cosmetics Business 0.03% 1.96x
Northern California Cluster 1.49% 1.91x
Meeting Planning & Hotels 0.06% 1.87x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male