Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Social Workers | 0.07% | 1.52x |
| Houston Activity Researchers | 2.80% | 1.50x |
| Austin Trip Planners | 3.90% | 1.48x |
| Texas Longhorn Fans | 3.82% | 1.48x |
| Telluride Trip Planners | 2.89% | 1.47x |
| Dallas Mavericks Fans | 3.26% | 1.45x |
| Billiards Enthusiasts | 3.93% | 1.44x |
| Painting Hobbyist | 4.45% | 1.44x |
| San Antonio Spurs Fans | 2.80% | 1.41x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 6.30x |
| Lorna Jane | 0.16% | 4.95x |
| REI | 0.47% | 3.79x |
| Mens Wearhouse | 2.80% | 3.44x |
| Joe's Jeans | 0.03% | 3.44x |
| Abercrombie & Fitch | 0.13% | 3.38x |
| Jos A. Bank Clothiers | 1.50% | 3.22x |
| Bonobos | 0.18% | 3.16x |
| Columbia | 0.23% | 3.12x |
| Lane Bryant | 1.68% | 3.05x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Diamonds & Precious Metals.
| Content Affinity | Composition | Index |
| Diamonds & Precious Metals | 0.04% | 6.58x |
| Consumer Rewards | 0.03% | 5.80x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 5.25x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.05% | 4.24x |
| Disease Cluster | 0.02% | 3.86x |
| Insurance Cluster | 0.05% | 3.85x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| Discount Shopping | 0.03% | 3.43x |
| Nutrition & Diabetic Living | 0.04% | 3.19x |
| Toys Shopping | 0.06% | 3.08x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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