Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.09x |
| California Skiers and Snowboarders | 3.66% | 1.75x |
| Santa Cruz Trip Planners | 3.72% | 1.66x |
| California Trip Planners | 3.51% | 1.66x |
| San Diego Trip Planners | 3.74% | 1.64x |
| South West State Fair Visitors | 4.16% | 1.63x |
| San Diego Events Researchers | 2.95% | 1.59x |
| San Francisco Activities Researchers | 2.95% | 1.59x |
| Tahoe Skiers and Snowboarders | 3.25% | 1.56x |
| San Diego Activities Researchers | 3.03% | 1.55x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Curious about what else the Supercuts audience is interested in?
Sign Up
APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.73% | 7.62x |
| Joe's Jeans | 0.34% | 6.96x |
| Topshop | 0.53% | 6.15x |
| Abercrombie & Fitch | 2.79% | 5.68x |
| Tommy Bahama | 3.11% | 5.62x |
| REI | 1.66% | 5.41x |
| Saint Laurent Paris | 0.88% | 5.37x |
| Mens Wearhouse | 9.11% | 5.35x |
| Levi Strauss | 1.48% | 5.33x |
| Patagonia | 1.17% | 5.30x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Want to find more of the Supercuts audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 2.82x |
| Men's Fashion Shopping | 0.02% | 2.59x |
| Southern California Cluster | 0.09% | 2.39x |
| Central California Cluster | 0.89% | 2.06x |
| London Tourism & Events | 0.03% | 1.97x |
| Texas Off-Roading | 0.01% | 1.96x |
| Southern California Tourism | 0.39% | 1.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 1.82x |
| San Diego Cluster | 1.67% | 1.80x |
| San Francisco Tourism | 0.11% | 1.79x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Want to see more of the Content Affinities the Supercuts audience visits?
Sign Up
DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Supercuts audience?
Sign Up