Dstillery Audiences

SUPERCUTS

Audience Size: 3.2 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
Santa Cruz Trip Planners 2.92% 1.49x
Los Angeles Dodgers Fans 2.93% 1.35x
San Francisco Giants Fans 2.66% 1.35x
Tahoe Skiers and Snowboarders 2.77% 1.33x
California Skiers and Snowboarders 2.93% 1.30x
New England Patriots Fans 2.63% 1.27x
Oakland Raiders Fans 2.41% 1.27x
Los Angeles Angels Fans 2.65% 1.26x
Arizona Diamondbacks Fans 2.41% 1.23x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 7.62x
Topshop 0.31% 6.49x
REI 2.37% 6.44x
Tommy Bahama 2.67% 6.01x
Uniqlo 1.44% 5.78x
Gymboree 3.40% 5.74x
Abercrombie & Fitch 3.72% 5.70x
Saint Laurent Paris 0.90% 5.70x
Hollister 3.20% 5.67x
Columbia 1.28% 5.34x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 4.80x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.04x
Flags & Trump 0.03% 3.04x
ISPs & Local Services 0.01% 2.65x
Survey Websites 0.02% 2.63x
Local & Travel England - North Midlands 0.01% 2.57x
Office Furniture Design 0.07% 2.48x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 2.46x
Chat Rooms 0.05% 2.37x
Bulgaria Cluster 0.03% 2.24x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male