Dstillery Audiences

SUPERCUTS

Audience Size: 3.4 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
California Skiers and Snowboarders 3.66% 1.75x
Santa Cruz Trip Planners 3.72% 1.66x
California Trip Planners 3.51% 1.66x
San Diego Trip Planners 3.74% 1.64x
South West State Fair Visitors 4.16% 1.63x
San Diego Events Researchers 2.95% 1.59x
San Francisco Activities Researchers 2.95% 1.59x
Tahoe Skiers and Snowboarders 3.25% 1.56x
San Diego Activities Researchers 3.03% 1.55x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.73% 7.62x
Joe's Jeans 0.34% 6.96x
Topshop 0.53% 6.15x
Abercrombie & Fitch 2.79% 5.68x
Tommy Bahama 3.11% 5.62x
REI 1.66% 5.41x
Saint Laurent Paris 0.88% 5.37x
Mens Wearhouse 9.11% 5.35x
Levi Strauss 1.48% 5.33x
Patagonia 1.17% 5.30x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 2.82x
Men's Fashion Shopping 0.02% 2.59x
Southern California Cluster 0.09% 2.39x
Central California Cluster 0.89% 2.06x
London Tourism & Events 0.03% 1.97x
Texas Off-Roading 0.01% 1.96x
Southern California Tourism 0.39% 1.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 1.82x
San Diego Cluster 1.67% 1.80x
San Francisco Tourism 0.11% 1.79x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male