Dstillery Audiences

SUPERCUTS

Audience Size: 2.3 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Houston Activity Researchers 2.13% 1.46x
Texas County and Local Fair Visitors 3.94% 1.44x
Texas Longhorn Fans 3.12% 1.42x
Food Bank Researchers 0.92% 1.42x
Arizona Trip Planners 3.22% 1.40x
Texas AM Aggies Fans 2.77% 1.38x
Telluride Trip Planners 2.11% 1.38x
Washington Skiers and Snowboarders 2.54% 1.37x
School Closings Updates Readers 0.76% 1.37x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 4.54x
Joe's Jeans 0.11% 3.26x
Johnston and Murphy 0.01% 3.09x
Abercrombie & Fitch 0.43% 3.02x
Patagonia 0.45% 2.90x
Free People 1.54% 2.87x
REI 1.17% 2.86x
Bonobos 0.55% 2.79x
Madewell 1.46% 2.74x
Lululemon 2.58% 2.73x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Writing Resources 0.01% 3.83x
Mysticism 0.01% 3.79x
Discount Books 0.01% 3.79x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Meeting Planning & Hotels 0.01% 3.62x
Art News & Products 0.02% 3.56x
Cheerleading 0.02% 3.56x
Foreign Language Education 0.02% 3.53x
Audio Clips & Sound Effects 0.01% 3.28x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female