Dstillery Audiences

SUPERCUTS

Audience Size: 461.7 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 461.7 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
School Closings Updates Readers 1.76% 2.45x
Telluride Trip Planners 3.31% 1.74x
Boston Red Sox Fans 3.67% 1.73x
North East State Fair Visitors 3.75% 1.71x
Pet Boarding and Sitter Researchers 2.47% 1.67x
Ocean Activists 2.75% 1.66x
Boston Trip Planners 2.19% 1.66x
Cape Cod News Readers 2.71% 1.65x
New England Patriots Fans 3.55% 1.65x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 8.22x
Johnston and Murphy 0.01% 5.12x
Saint Laurent Paris 0.10% 5.08x
Joe's Jeans 0.03% 5.03x
Free People 0.81% 5.01x
Abercrombie & Fitch 0.21% 4.81x
Patagonia 0.26% 4.74x
REI 0.73% 4.73x
Madewell 0.81% 4.72x
Mens Wearhouse 4.71% 4.63x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 5.80x
Vietnam Cluster 0.10% 5.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Insurance Cluster 0.05% 3.85x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Online Games 0.68% 3.68x
Moving & Storage 0.08% 3.55x
Shoes & Accessories 0.12% 3.45x
Pet Supplies 0.12% 3.40x
Private Aviation 0.36% 3.31x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female