Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 461.7 thousand unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| School Closings Updates Readers | 1.76% | 2.45x |
| Telluride Trip Planners | 3.31% | 1.74x |
| Boston Red Sox Fans | 3.67% | 1.73x |
| North East State Fair Visitors | 3.75% | 1.71x |
| Pet Boarding and Sitter Researchers | 2.47% | 1.67x |
| Ocean Activists | 2.75% | 1.66x |
| Boston Trip Planners | 2.19% | 1.66x |
| Cape Cod News Readers | 2.71% | 1.65x |
| New England Patriots Fans | 3.55% | 1.65x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.19% | 8.22x |
| Johnston and Murphy | 0.01% | 5.12x |
| Saint Laurent Paris | 0.10% | 5.08x |
| Joe's Jeans | 0.03% | 5.03x |
| Free People | 0.81% | 5.01x |
| Abercrombie & Fitch | 0.21% | 4.81x |
| Patagonia | 0.26% | 4.74x |
| REI | 0.73% | 4.73x |
| Madewell | 0.81% | 4.72x |
| Mens Wearhouse | 4.71% | 4.63x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.03% | 5.80x |
| Vietnam Cluster | 0.10% | 5.64x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 5.25x |
| Insurance Cluster | 0.05% | 3.85x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| Online Games | 0.68% | 3.68x |
| Moving & Storage | 0.08% | 3.55x |
| Shoes & Accessories | 0.12% | 3.45x |
| Pet Supplies | 0.12% | 3.40x |
| Private Aviation | 0.36% | 3.31x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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