Dstillery Audiences

SUPERCUTS

Audience Size: 2.8 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
California Skiers and Snowboarders 2.31% 1.57x
Santa Cruz Trip Planners 2.44% 1.54x
California Trip Planners 2.36% 1.53x
Los Angeles Mass Transit Commuters 2.38% 1.49x
Opera Enthusiasts 1.68% 1.48x
Tahoe Skiers and Snowboarders 2.03% 1.48x
Los Angeles Trip Planners 2.35% 1.45x
San Diego Trip Planners 2.35% 1.44x
San Francisco Activities Researchers 1.64% 1.41x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is REI.

Location Composition Index
REI 2.92% 8.45x
Lorna Jane 0.68% 8.37x
Saint Laurent Paris 0.84% 8.00x
Hollister 1.88% 7.36x
Abercrombie & Fitch 3.02% 7.23x
Tommy Bahama 2.18% 7.20x
Uniqlo 1.10% 7.11x
Gymboree 2.82% 6.89x
Michael Kors 1.72% 6.73x
Express Outlets 0.37% 6.69x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.01% 2.53x
Italy Cluster 0.02% 2.37x
Quinceanera Planning 0.01% 2.08x
Los Angeles Cluster 0.06% 2.02x
Central California Cluster 0.46% 1.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.84x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 1.81x
Southern California Tourism 0.53% 1.81x
LGBTQ Advocacy 0.80% 1.81x
Consumer Rewards 0.06% 1.79x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male