Dstillery Audiences

SUPERCUTS

Audience Size: 1.1 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Social Workers 0.07% 1.52x
Houston Activity Researchers 2.80% 1.50x
Austin Trip Planners 3.90% 1.48x
Texas Longhorn Fans 3.82% 1.48x
Telluride Trip Planners 2.89% 1.47x
Dallas Mavericks Fans 3.26% 1.45x
Billiards Enthusiasts 3.93% 1.44x
Painting Hobbyist 4.45% 1.44x
San Antonio Spurs Fans 2.80% 1.41x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 6.30x
Lorna Jane 0.16% 4.95x
REI 0.47% 3.79x
Mens Wearhouse 2.80% 3.44x
Joe's Jeans 0.03% 3.44x
Abercrombie & Fitch 0.13% 3.38x
Jos A. Bank Clothiers 1.50% 3.22x
Bonobos 0.18% 3.16x
Columbia 0.23% 3.12x
Lane Bryant 1.68% 3.05x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 0.04% 6.58x
Consumer Rewards 0.03% 5.80x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.05% 4.24x
Disease Cluster 0.02% 3.86x
Insurance Cluster 0.05% 3.85x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Discount Shopping 0.03% 3.43x
Nutrition & Diabetic Living 0.04% 3.19x
Toys Shopping 0.06% 3.08x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female