Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.01% | 1.58x |
| California Skiers and Snowboarders | 2.14% | 1.51x |
| Los Angeles Mass Transit Commuters | 2.05% | 1.51x |
| California Trip Planners | 1.93% | 1.45x |
| San Diego Trip Planners | 2.05% | 1.44x |
| Tahoe Skiers and Snowboarders | 1.79% | 1.43x |
| Los Angeles Trip Planners | 2.10% | 1.43x |
| New England Patriots Fans | 1.65% | 1.40x |
| Santa Monica Trip Planners | 2.18% | 1.40x |
| Boston Trip Planners | 1.12% | 1.38x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.62% | 10.91x |
| Lorna Jane | 0.33% | 10.22x |
| Hollister | 1.05% | 8.36x |
| Abercrombie & Fitch | 1.07% | 7.95x |
| Joe's Jeans | 0.20% | 7.94x |
| Uniqlo | 0.61% | 7.78x |
| Urban Outfitters | 1.94% | 7.53x |
| REI | 2.33% | 7.50x |
| Express | 1.38% | 7.42x |
| Zumiez | 1.74% | 7.39x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics #11499 (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.03% | 2.12x |
| Central California Cluster | 0.49% | 2.05x |
| Southern California Tourism | 0.59% | 1.95x |
| Scientology | 0.02% | 1.93x |
| Los Angeles Cluster | 0.07% | 1.91x |
| Vietnam Cluster | 0.08% | 1.85x |
| Alternative Streaming Services | 0.05% | 1.82x |
| Consumer Rewards | 0.07% | 1.79x |
| San Francisco Tourism | 0.18% | 1.76x |
| New England Universities | 0.63% | 1.71x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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