Dstillery Audiences

SUPERCUTS

Audience Size: 329.9 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 329.9 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
Costco Deal Blog Readers 0.46% 1.85x
Work Comes First Travelers 0.13% 1.82x
Fall/Winter 2021 Fashion Trend Researchers 0.23% 1.74x
Santa Monica Trip Planners 1.41% 1.56x
Hawaii Trip Planners 1.18% 1.52x
Coffee Lovers 1.46% 1.52x
Wine Lovers 0.31% 1.50x
Diner and Ice Cream Lovers 1.23% 1.47x
Holiday Cocktail Researchers 0.67% 1.47x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.76% 6.61x
Mens Wearhouse 2.60% 6.60x
Abercrombie & Fitch 0.52% 6.33x
Calvin Klein 0.17% 5.93x
Lane Bryant 1.24% 5.72x
Brooks Brothers 0.51% 5.72x
Eddie Bauer 0.48% 5.60x
Michael Kors 1.18% 5.59x
Dressbarn 1.51% 5.55x
Hollister 0.99% 5.38x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Watches Retail 0.08% 4.34x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
French Canadian Cluster 0.10% 3.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.06% 3.64x
College Planning 0.10% 3.26x
Exotic Pets 0.08% 3.24x
Low Budget Shoppers 0.08% 3.06x
New England & Ivy League Sports 0.05% 2.95x
Trucking 0.08% 2.82x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female