Dstillery Audiences

SUPERCUTS

Audience Size: 17.6 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 2.08% 1.59x
San Diego Trip Planners 2.18% 1.55x
California Trip Planners 1.98% 1.54x
Los Angeles Mass Transit Commuters 2.18% 1.52x
Santa Monica Trip Planners 2.12% 1.49x
Tahoe Skiers and Snowboarders 1.77% 1.47x
Los Angeles Trip Planners 2.04% 1.41x
Long Beach California Trip Planners 2.02% 1.39x
New England Patriots Fans 1.59% 1.38x
San Francisco Trip Planners 1.64% 1.37x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Carhartt.

Location Composition Index
Carhartt 1.57% 14.65x
Michael Kors 1.16% 9.74x
Club Monaco 0.57% 5.42x
Gymboree 1.47% 4.87x
Brooks Brothers 2.24% 4.84x
Banana Republic 2.38% 4.66x
REI 2.08% 4.46x
The North Face 1.02% 3.94x
J. Crew 1.61% 3.77x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.03% 2.56x
Central California Cluster 0.44% 2.00x
Southern California Tourism 0.58% 1.95x
Rhode Island Cluster 0.29% 1.86x
Quebec Vacation Research Cluster 0.02% 1.75x
Southern California Cluster 0.16% 1.72x
San Diego Cluster 1.19% 1.71x
Consumer Rewards 0.09% 1.70x
LGBTQ Advocacy 0.73% 1.70x
San Francisco Bay Area Cluster 1.33% 1.68x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999