Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.09x |
| Santa Cruz Trip Planners | 2.22% | 1.49x |
| Tahoe Skiers and Snowboarders | 1.95% | 1.49x |
| San Francisco Giants Fans | 1.50% | 1.46x |
| California Skiers and Snowboarders | 1.83% | 1.37x |
| Miami Marlins Fans | 1.44% | 1.36x |
| Tampa and St Petersburg Trip Planners | 1.27% | 1.35x |
| NHL Fans | 1.71% | 1.34x |
| Pittsburgh Pirates Fans | 1.35% | 1.34x |
| California Trip Planners | 2.12% | 1.34x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.71% | 8.45x |
| REI | 2.48% | 7.66x |
| Saint Laurent Paris | 0.92% | 7.11x |
| Tommy Bahama | 2.49% | 7.04x |
| Gymboree | 2.95% | 6.91x |
| Abercrombie & Fitch | 3.26% | 6.84x |
| Uniqlo | 1.26% | 6.69x |
| Hollister | 2.71% | 6.48x |
| Express | 2.66% | 6.37x |
| Topshop | 0.13% | 6.25x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.50x |
| Teaching Abroad | 0.03% | 2.29x |
| Local & Travel England - Northern England | 0.01% | 2.19x |
| Environmentally Friendly Cars | 0.01% | 2.12x |
| Home Office Products | 0.04% | 2.05x |
| Mining & Natural Resources | 0.02% | 1.94x |
| Upstate New York State Athletics | 0.03% | 1.93x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.92x |
| Chat Rooms | 0.02% | 1.86x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.82x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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