Dstillery Audiences

SUPERCUTS

Audience Size: 745.4 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 745.4 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
School Closings Updates Readers 1.32% 1.72x
Wine Lovers 1.97% 1.68x
Cape Cod News Readers 2.39% 1.62x
Luxury Retail Researchers 1.80% 1.57x
Indoor Cycling & Spinning Enthusiasts 1.69% 1.52x
Pantry Recipes Researchers 1.24% 1.52x
San Diego Activities Researchers 1.75% 1.51x
Hardware Shoppers 1.86% 1.51x
Coffee Lovers 2.28% 1.50x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 7.47x
Johnston and Murphy 0.02% 6.00x
Joe's Jeans 0.04% 5.72x
Patagonia 0.36% 5.63x
Abercrombie & Fitch 0.26% 5.32x
Madewell 0.87% 5.04x
Jos A. Bank Clothiers 2.93% 5.00x
REI 0.90% 4.98x
Mens Wearhouse 5.52% 4.96x
Armani 0.49% 4.90x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 5.80x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 5.25x
Right Wing Blogs - Political Activism 0.03% 3.91x
Nepal News 0.03% 3.91x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Food Cluster 0.05% 3.71x
Shopping Catalogs 0.09% 3.56x
Retail Industry News 0.03% 3.46x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 3.24x
Pool Cleaning 0.05% 3.03x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male