Dstillery Audiences

SUPERCUTS

Audience Size: 1.4 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.01% 1.58x
California Skiers and Snowboarders 2.14% 1.51x
Los Angeles Mass Transit Commuters 2.05% 1.51x
California Trip Planners 1.93% 1.45x
San Diego Trip Planners 2.05% 1.44x
Tahoe Skiers and Snowboarders 1.79% 1.43x
Los Angeles Trip Planners 2.10% 1.43x
New England Patriots Fans 1.65% 1.40x
Santa Monica Trip Planners 2.18% 1.40x
Boston Trip Planners 1.12% 1.38x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.62% 10.91x
Lorna Jane 0.33% 10.22x
Hollister 1.05% 8.36x
Abercrombie & Fitch 1.07% 7.95x
Joe's Jeans 0.20% 7.94x
Uniqlo 0.61% 7.78x
Urban Outfitters 1.94% 7.53x
REI 2.33% 7.50x
Express 1.38% 7.42x
Zumiez 1.74% 7.39x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics #11499 (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.03% 2.12x
Central California Cluster 0.49% 2.05x
Southern California Tourism 0.59% 1.95x
Scientology 0.02% 1.93x
Los Angeles Cluster 0.07% 1.91x
Vietnam Cluster 0.08% 1.85x
Alternative Streaming Services 0.05% 1.82x
Consumer Rewards 0.07% 1.79x
San Francisco Tourism 0.18% 1.76x
New England Universities 0.63% 1.71x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male