Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.07% | 1.98x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.22% | 1.59x |
| Coupon Researchers | 0.79% | 1.40x |
| NHL Fans | 1.59% | 1.36x |
| Boston Trip Planners | 1.29% | 1.35x |
| Car Rental Shoppers | 1.01% | 1.35x |
| School Closings Updates Readers | 0.70% | 1.34x |
| Super Bowl Bracket Projection Enthusiasts | 2.04% | 1.33x |
| AT&T Wireless Customers | 0.05% | 1.33x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 8.14x |
| Mens Wearhouse | 3.17% | 5.50x |
| Lorna Jane | 0.17% | 5.26x |
| Jos A. Bank Clothiers | 1.70% | 5.00x |
| Lane Bryant | 1.87% | 4.82x |
| Free People | 0.54% | 4.52x |
| Joe's Jeans | 0.03% | 4.48x |
| LOFT | 1.86% | 4.45x |
| Dressbarn | 1.48% | 4.42x |
| Coach | 0.90% | 4.27x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.05% | 5.74x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 5.25x |
| Turkey & Iran Cluster | 0.03% | 3.93x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| African-American Hair | 0.02% | 3.63x |
| Diet & Weight Loss | 0.03% | 3.09x |
| Los Angeles Tourism | 0.07% | 3.05x |
| Internet Service Provider Sites | 0.04% | 2.87x |
| Accounting | 0.05% | 2.75x |
| Free Online Game Players | 0.03% | 2.69x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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