Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Cape Cod News Readers | 2.42% | 1.70x |
| Texas County and Local Fair Visitors | 3.99% | 1.62x |
| School Closings Updates Readers | 0.63% | 1.62x |
| Houston Astros Fans | 3.11% | 1.60x |
| Houston Activity Researchers | 2.95% | 1.60x |
| Austin Trip Planners | 3.29% | 1.60x |
| Tahoe Skiers and Snowboarders | 2.84% | 1.59x |
| Billiards Enthusiasts | 3.76% | 1.59x |
| Houston Trip Planners | 3.78% | 1.59x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 8.44x |
| Joe's Jeans | 0.22% | 7.36x |
| Abercrombie & Fitch | 0.60% | 6.45x |
| Tommy Bahama | 1.89% | 5.80x |
| Patagonia | 0.90% | 5.74x |
| Free People | 2.33% | 5.71x |
| REI | 1.42% | 5.63x |
| Madewell | 2.04% | 5.57x |
| Lane Bryant | 4.76% | 5.53x |
| Topshop | 0.28% | 5.48x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Quebec Hunting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| Cigars | 0.05% | 3.59x |
| Los Angeles Cluster | 0.02% | 3.47x |
| Tattoos & Costumes | 0.03% | 3.05x |
| Southern California Cluster | 0.02% | 3.05x |
| Motorcycle Racing Researchers | 0.14% | 2.83x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.78x |
| Scotland Travel | 0.02% | 2.78x |
| Chemicals | 0.02% | 2.72x |
| Turkey & Iran Cluster | 0.04% | 2.69x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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