Dstillery Audiences

SUPERCUTS

Audience Size: 3.5 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
Country Music Festivals Enthusiasts 3.48% 1.35x
Midwestern Voters 2.79% 1.30x
California Skiers and Snowboarders 2.75% 1.23x
Detroit Tigers Fans 2.53% 1.20x
Santa Cruz Trip Planners 2.85% 1.19x
Zoo Visitors 3.15% 1.18x
Los Angeles Chargers Fans 2.73% 1.17x
Detroit Pistons Fans 2.47% 1.17x
California Trip Planners 2.74% 1.17x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.64% 7.60x
Topshop 0.50% 6.02x
Joe's Jeans 0.34% 5.96x
Tommy Bahama 2.93% 5.65x
Abercrombie & Fitch 3.21% 5.63x
REI 1.66% 5.38x
Mens Wearhouse 8.97% 5.33x
Saint Laurent Paris 0.83% 5.31x
Levi Strauss 1.67% 5.23x
Urban Outfitters 4.34% 5.21x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 2.90x
Vermont Cluster 0.40% 2.23x
Tattoos & Costumes 0.04% 2.16x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.91x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.86x
Home Printing 0.03% 1.85x
Detroit News 1.84% 1.77x
Teaching Abroad 0.02% 1.76x
Serbia & Albania Cluster 0.04% 1.75x
Franchising 0.03% 1.70x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male