Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 329.9 thousand unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.80x |
| Costco Deal Blog Readers | 0.46% | 1.85x |
| Work Comes First Travelers | 0.13% | 1.82x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.23% | 1.74x |
| Santa Monica Trip Planners | 1.41% | 1.56x |
| Hawaii Trip Planners | 1.18% | 1.52x |
| Coffee Lovers | 1.46% | 1.52x |
| Wine Lovers | 0.31% | 1.50x |
| Diner and Ice Cream Lovers | 1.23% | 1.47x |
| Holiday Cocktail Researchers | 0.67% | 1.47x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.76% | 6.61x |
| Mens Wearhouse | 2.60% | 6.60x |
| Abercrombie & Fitch | 0.52% | 6.33x |
| Calvin Klein | 0.17% | 5.93x |
| Lane Bryant | 1.24% | 5.72x |
| Brooks Brothers | 0.51% | 5.72x |
| Eddie Bauer | 0.48% | 5.60x |
| Michael Kors | 1.18% | 5.59x |
| Dressbarn | 1.51% | 5.55x |
| Hollister | 0.99% | 5.38x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 5.25x |
| Watches Retail | 0.08% | 4.34x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.74x |
| French Canadian Cluster | 0.10% | 3.70x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.06% | 3.64x |
| College Planning | 0.10% | 3.26x |
| Exotic Pets | 0.08% | 3.24x |
| Low Budget Shoppers | 0.08% | 3.06x |
| New England & Ivy League Sports | 0.05% | 2.95x |
| Trucking | 0.08% | 2.82x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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