Explore the Supercuts Audience
Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Supercuts audience.
INTERESTS
The Supercuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Supercuts audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 2.08% | 1.59x |
| San Diego Trip Planners | 2.18% | 1.55x |
| California Trip Planners | 1.98% | 1.54x |
| Los Angeles Mass Transit Commuters | 2.18% | 1.52x |
| Santa Monica Trip Planners | 2.12% | 1.49x |
| Tahoe Skiers and Snowboarders | 1.77% | 1.47x |
| Los Angeles Trip Planners | 2.04% | 1.41x |
| Long Beach California Trip Planners | 2.02% | 1.39x |
| New England Patriots Fans | 1.59% | 1.38x |
| San Francisco Trip Planners | 1.64% | 1.37x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
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APPAREL RETAILERS
The Supercuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Supercuts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.57% | 14.65x |
| Michael Kors | 1.16% | 9.74x |
| Club Monaco | 0.57% | 5.42x |
| Gymboree | 1.47% | 4.87x |
| Brooks Brothers | 2.24% | 4.84x |
| Banana Republic | 2.38% | 4.66x |
| REI | 2.08% | 4.46x |
| The North Face | 1.02% | 3.94x |
| J. Crew | 1.61% | 3.77x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Supercuts audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.03% | 2.56x |
| Central California Cluster | 0.44% | 2.00x |
| Southern California Tourism | 0.58% | 1.95x |
| Rhode Island Cluster | 0.29% | 1.86x |
| Quebec Vacation Research Cluster | 0.02% | 1.75x |
| Southern California Cluster | 0.16% | 1.72x |
| San Diego Cluster | 1.19% | 1.71x |
| Consumer Rewards | 0.09% | 1.70x |
| LGBTQ Advocacy | 0.73% | 1.70x |
| San Francisco Bay Area Cluster | 1.33% | 1.68x |
Composition Percentage:
The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
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DEMOGRAPHICS
The Supercuts audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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