Dstillery Audiences

SUPERCUTS

Audience Size: 3.4 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
Santa Cruz Trip Planners 2.22% 1.49x
Tahoe Skiers and Snowboarders 1.95% 1.49x
San Francisco Giants Fans 1.50% 1.46x
California Skiers and Snowboarders 1.83% 1.37x
Miami Marlins Fans 1.44% 1.36x
Tampa and St Petersburg Trip Planners 1.27% 1.35x
NHL Fans 1.71% 1.34x
Pittsburgh Pirates Fans 1.35% 1.34x
California Trip Planners 2.12% 1.34x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.71% 8.45x
REI 2.48% 7.66x
Saint Laurent Paris 0.92% 7.11x
Tommy Bahama 2.49% 7.04x
Gymboree 2.95% 6.91x
Abercrombie & Fitch 3.26% 6.84x
Uniqlo 1.26% 6.69x
Hollister 2.71% 6.48x
Express 2.66% 6.37x
Topshop 0.13% 6.25x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.50x
Teaching Abroad 0.03% 2.29x
Local & Travel England - Northern England 0.01% 2.19x
Environmentally Friendly Cars 0.01% 2.12x
Home Office Products 0.04% 2.05x
Mining & Natural Resources 0.02% 1.94x
Upstate New York State Athletics 0.03% 1.93x
France Online Music & Quiz Content Cluster 0.03% 1.92x
Chat Rooms 0.02% 1.86x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.82x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male