Dstillery Audiences

SUPERCUTS

Audience Size: 3.8 Million Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.09x
Santa Cruz Trip Planners 2.53% 1.48x
California Skiers and Snowboarders 2.19% 1.40x
Tahoe Skiers and Snowboarders 2.25% 1.34x
San Diego Trip Planners 2.91% 1.33x
California Trip Planners 2.73% 1.27x
San Diego Events Researchers 2.06% 1.27x
San Francisco Activities Researchers 2.06% 1.27x
San Francisco Giants Fans 1.87% 1.25x
Los Angeles Mass Transit Commuters 2.54% 1.24x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 7.71x
Topshop 0.37% 6.26x
Tommy Bahama 2.54% 5.87x
REI 1.73% 5.74x
Abercrombie & Fitch 3.34% 5.61x
Saint Laurent Paris 0.77% 5.52x
Gymboree 3.70% 5.43x
Hollister 3.41% 5.41x
Mens Wearhouse 8.69% 5.40x
Joe's Jeans 0.35% 5.39x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.06% 2.44x
Texas Off-Roading 0.02% 2.44x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.23x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.91x
Local & Travel England - Northern England 0.01% 1.88x
San Diego Cluster 1.82% 1.75x
Rhode Island Cluster 0.46% 1.75x
Central California Cluster 0.68% 1.74x
Northern California Cluster 1.33% 1.74x
Active Lifestyle Enthusiasts 0.01% 1.72x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male