Dstillery Audiences

SUPERCUTS

Audience Size: 870.5 Thousand Devices

Explore the Supercuts Audience

Below you'll find more information about the Supercuts audience, broken down in different categories based on their digital and physical behaviors. These are 870.5 thousand unique devices whose actions qualify for the Supercuts audience.

Dstillery Crafted Audiences

INTERESTS

The Supercuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Supercuts audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.80x
School Closings Updates Readers 1.70% 1.95x
Cape Cod News Readers 2.89% 1.60x
Houston Astros Fans 3.52% 1.55x
New England Patriots Fans 3.22% 1.54x
Thrift Store Shoppers 2.52% 1.52x
Houston Activity Researchers 2.99% 1.51x
Texas Longhorn Fans 3.76% 1.50x
Austin Trip Planners 3.59% 1.48x
Burger Enthusiast 3.07% 1.46x
Composition Percentage: The overlap percentage between the Supercuts audience and the Interest attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Supercuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Supercuts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 7.97x
Joe's Jeans 0.03% 6.74x
Patagonia 0.29% 5.27x
REI 0.81% 5.09x
Free People 0.65% 5.07x
Madewell 0.55% 5.01x
Mens Wearhouse 4.88% 4.98x
Lane Bryant 2.99% 4.85x
Jos A. Bank Clothiers 2.31% 4.75x
Tommy Bahama 0.56% 4.75x
Composition Percentage: The overlap percentage between the Supercuts audience and the Location attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Supercuts audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 5.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 5.64x
Quebec Hunting & Outdoors Cluster 0.01% 3.74x
Los Angeles Cluster 0.02% 3.47x
Bulgaria Cluster 0.02% 3.44x
Bathrooms & Plumbing 0.12% 3.18x
Costumes 0.02% 3.14x
Social & Demographic Trends 0.03% 2.93x
Telescopes 0.09% 2.81x
Food Cluster 0.10% 2.77x
Composition Percentage: The overlap percentage between the Supercuts audience and the Content Affinity attribute.
Index: A comparison of the Supercuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Supercuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male