Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Readers of Filipinos Content.
| Interest | Composition | Index |
| Readers of Filipinos Content | 3.68% | 5.17x |
| Readers of South Asian Content | 3.07% | 4.49x |
| Soda Drinkers | 4.29% | 4.40x |
| Charitable Organization Researchers | 3.68% | 4.21x |
| San Diego Activities Researchers | 1.84% | 4.09x |
| Market Intelligence Researchers | 1.84% | 4.03x |
| Bollywood Entertainment Enthusiasts | 4.29% | 3.98x |
| New York Trip Planners | 3.68% | 3.93x |
| Mood Lifters Researchers | 4.29% | 3.91x |
| Small Business Opportunity Researchers | 1.84% | 3.87x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.89% | 119.07x |
| Free People | 10.47% | 89.33x |
| Armani | 9.14% | 88.18x |
| Madewell | 11.91% | 83.45x |
| Tommy Bahama | 12.17% | 82.93x |
| Ann Taylor | 6.22% | 70.60x |
| Anthropologie | 13.82% | 60.89x |
| J. Crew | 15.36% | 57.97x |
| Lululemon | 16.59% | 57.84x |
| Zara | 6.75% | 56.48x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 3.07% | 8.76x |
| Youth Educational Resources | 0.33% | 5.22x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Discount Shopping | 0.14% | 3.84x |
| New York City Family & Activity Cluster | 2.45% | 3.80x |
| Mexico Cluster | 1.07% | 3.54x |
| Canadian Homes | 1.23% | 3.35x |
| Math Reference | 0.54% | 3.26x |
| Wisconsin Universities | 1.23% | 2.95x |
| Gossip & Entertainment | 0.54% | 2.94x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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