Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 85.6 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Chloroquine Information Researchers.
| Interest | Composition | Index |
| Chloroquine Information Researchers | 3.59% | 5.30x |
| Remdesivir Information Researchers | 2.56% | 4.47x |
| Fast Fashion Shoppers | 6.19% | 3.32x |
| Readers of Italian Content | 4.76% | 3.17x |
| Rock Climbing Enthusiasts | 5.24% | 3.15x |
| Online Grocery Shoppers | 4.76% | 3.14x |
| Cloud Security Researchers | 6.19% | 3.00x |
| Ecommerce Platform Researchers | 5.24% | 2.89x |
| College Aspirants | 5.24% | 2.88x |
| Coin Collectors | 6.19% | 2.82x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.56% | 105.15x |
| Madewell | 13.84% | 56.67x |
| Anthropologie | 19.45% | 44.69x |
| Ann Taylor | 7.48% | 39.81x |
| Free People | 10.51% | 39.69x |
| Topshop | 0.90% | 38.75x |
| Zara | 9.09% | 38.70x |
| Tommy Bahama | 6.63% | 38.46x |
| Club Monaco | 3.85% | 37.90x |
| LL Bean | 2.62% | 36.60x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 3.33% | 6.42x |
| Liberal Media - Political Activism | 1.90% | 6.34x |
| Mobile Phone Networks | 0.58% | 5.45x |
| Youth Educational Resources | 0.33% | 5.22x |
| Pacific Northwest Sports & News Cluster | 2.38% | 4.49x |
| Online Arcade Games | 1.27% | 3.99x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Discount Shopping | 0.14% | 3.84x |
| Texas News Cluster | 2.86% | 3.83x |
| Tahoe & Reno Tourism | 0.95% | 3.82x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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