Dstillery Audiences

SUR LA TABLE

Audience Size: 145.2 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 145.2 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 4.38% 2.61x
Los Angeles Mass Transit Commuters 5.44% 2.53x
Los Angeles Trip Planners 5.25% 2.47x
California Trip Planners 4.54% 2.46x
Luxury Retail Researchers 4.25% 2.37x
Symphony Music Enthusiasts 4.41% 2.34x
Thrift Store Shoppers 4.22% 2.28x
Los Angeles Activities Researchers 3.99% 2.22x
Santa Monica Trip Planners 4.57% 2.16x
Las Vegas Nightlife Researchers 4.80% 2.15x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.65% 49.88x
Topshop 3.77% 42.78x
Bonobos 9.88% 33.24x
Club Monaco 7.74% 32.86x
Madewell 13.67% 32.36x
Zara 13.02% 28.98x
Free People 10.85% 27.98x
Lululemon 23.83% 27.61x
Anthropologie 6.09% 27.21x
Lorna Jane 2.44% 27.04x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.10% 5.81x
Turkey & Iran Cluster 0.10% 5.68x
Liberal Views on LGBTQ Rights and Pro-Choice 0.13% 5.25x
Apartment & Community Real Estate Researchers 0.10% 4.89x
Meeting Planning & Hotels 0.16% 4.84x
Comedy Content 0.10% 4.64x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.93x
Holistic Medicine 0.10% 3.92x
Home Office Products 0.06% 3.81x
Cosmetics Business 0.06% 3.46x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male