Dstillery Audiences

SUR LA TABLE

Audience Size: 70.2 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 70.2 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 3.51% 3.93x
Ski Enthusiasts 4.79% 3.14x
Plant Based & Vegan Food Recipe Shoppers 1.92% 3.10x
Theme Park Researchers 3.83% 3.04x
Trendy Denim Shoppers 4.47% 2.74x
E-cycling Enthusiasts 4.47% 2.69x
Travel Reward Points Enthusiasts 3.83% 2.64x
Food Delivery Service Users 2.67% 2.63x
Getaways Researchers 1.92% 2.62x
School Closings Updates Readers 1.60% 2.61x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.00% 56.92x
Madewell 15.70% 46.02x
Anthropologie 22.19% 39.63x
Free People 12.39% 38.51x
Ann Taylor 7.38% 31.87x
Lululemon 18.07% 31.30x
Club Monaco 2.23% 27.11x
LL Bean 2.70% 26.54x
Bonobos 3.18% 25.99x
Intermix 1.10% 23.80x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.96% 5.43x
Youth Educational Resources 0.33% 5.22x
Addiction & Recovery Reference 0.39% 3.98x
Discount Shopping 0.14% 3.84x
Broadway Information 0.64% 3.75x
New Jersey Travel Location Cluster 0.64% 3.67x
Vegetarian Diet 0.57% 3.64x
Gossip & Entertainment 0.64% 3.53x
India Cluster 0.38% 3.33x
Las Vegas Hotels 2.56% 3.32x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female