Dstillery Audiences

SUR LA TABLE

Audience Size: 222.1 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 222.1 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.57% 2.53x
Opera Enthusiasts 2.96% 2.53x
Ballet Enthusiasts 3.39% 2.43x
Travel Reward Points Enthusiasts 2.88% 2.33x
Work Comes First Travelers 0.14% 2.33x
Luxury Womens Brands Shoppers 3.55% 2.32x
Real Estate Decision Makers 6.35% 2.24x
Last Minute Travelers 2.92% 2.24x
Luxury Retail Researchers 2.82% 2.22x
Home Interior Design Enthusiasts 2.86% 2.20x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Everlane.

Location Composition Index
Everlane 3.40% 309.53x
Madewell 20.19% 99.07x
Kate Spade 18.00% 81.81x
Free People 12.10% 56.87x
The North Face 16.93% 53.38x
Club Monaco 5.11% 43.30x
Michael Kors 9.45% 37.03x
Supreme 0.92% 31.92x
Uniqlo 4.77% 30.90x
LL Bean 1.88% 30.87x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.41% 5.05x
New York City Real Estate Research Cluster 1.66% 4.15x
Philanthropy - Nonprofits 0.18% 4.12x
Real Estate Cluster 0.28% 3.89x
Costumes 0.18% 3.87x
Institutional Investing 0.26% 3.72x
Russia Cluster 0.18% 3.58x
Aid Groups 0.34% 3.41x
LGBTQ Advocacy 1.54% 3.32x
Cuba & Mexico Media 0.16% 3.26x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male