Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 145.2 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 4.38% | 2.61x |
| Los Angeles Mass Transit Commuters | 5.44% | 2.53x |
| Los Angeles Trip Planners | 5.25% | 2.47x |
| California Trip Planners | 4.54% | 2.46x |
| Luxury Retail Researchers | 4.25% | 2.37x |
| Symphony Music Enthusiasts | 4.41% | 2.34x |
| Thrift Store Shoppers | 4.22% | 2.28x |
| Los Angeles Activities Researchers | 3.99% | 2.22x |
| Santa Monica Trip Planners | 4.57% | 2.16x |
| Las Vegas Nightlife Researchers | 4.80% | 2.15x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.65% | 49.88x |
| Topshop | 3.77% | 42.78x |
| Bonobos | 9.88% | 33.24x |
| Club Monaco | 7.74% | 32.86x |
| Madewell | 13.67% | 32.36x |
| Zara | 13.02% | 28.98x |
| Free People | 10.85% | 27.98x |
| Lululemon | 23.83% | 27.61x |
| Anthropologie | 6.09% | 27.21x |
| Lorna Jane | 2.44% | 27.04x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.10% | 5.81x |
| Turkey & Iran Cluster | 0.10% | 5.68x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.13% | 5.25x |
| Apartment & Community Real Estate Researchers | 0.10% | 4.89x |
| Meeting Planning & Hotels | 0.16% | 4.84x |
| Comedy Content | 0.10% | 4.64x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.93x |
| Holistic Medicine | 0.10% | 3.92x |
| Home Office Products | 0.06% | 3.81x |
| Cosmetics Business | 0.06% | 3.46x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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