Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Atlanta United Fans.
| Interest | Composition | Index |
| Atlanta United Fans | 4.59% | 5.04x |
| Home Custom Bedroom Decorators | 2.75% | 4.32x |
| Custom Home Lighting Shoppers | 2.75% | 4.32x |
| Freelancers | 3.67% | 4.24x |
| Ivy League College Researchers | 2.75% | 4.05x |
| Medical Advice Researchers | 2.75% | 3.87x |
| Chandelier and Lamp Shoppers | 7.29% | 3.79x |
| Los Angeles Trip Planners | 6.25% | 3.70x |
| Food Industry Professionals | 3.67% | 3.65x |
| Koi Pond Enthusiasts | 7.29% | 3.55x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.51% | 88.82x |
| Ann Taylor | 8.88% | 68.66x |
| Anthropologie | 19.79% | 66.26x |
| Free People | 10.34% | 63.90x |
| Lululemon | 15.51% | 55.45x |
| Armani | 5.35% | 53.51x |
| Lorna Jane | 1.18% | 51.30x |
| Zara | 5.35% | 48.93x |
| Club Monaco | 2.18% | 48.30x |
| Bonobos | 3.10% | 47.98x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.17% | 6.28x |
| Youth Educational Resources | 0.33% | 5.22x |
| Fantasy Sports | 6.25% | 4.78x |
| Online Arcade Games | 1.27% | 3.99x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Discount Shopping | 0.14% | 3.84x |
| Hometown Livability | 1.26% | 3.74x |
| North Dakota Cluster | 2.11% | 3.30x |
| Studio & Franchise Video Game Players | 0.59% | 3.28x |
| People Search | 1.26% | 3.22x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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