Dstillery Audiences

SUR LA TABLE

Audience Size: 13.7 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 7.41% 6.76x
San Diego Activities Researchers 8.33% 6.23x
Streaming British TV Users 8.33% 5.06x
Reality TV Show Watchers 10.00% 4.85x
Travel Book Readers 6.67% 4.76x
Identity Theft Protection Researchers 6.67% 4.69x
Detroit Trip Planners 10.00% 4.65x
Los Angeles Activities Researchers 6.67% 4.57x
Last Minute Travelers 8.33% 4.53x
Amazon Prime Movie Subscribers 6.67% 4.44x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.

Location Composition Index
Madewell 14.07% 104.79x
Ann Taylor 8.31% 79.27x
Anthropologie 17.59% 70.12x
Armani 5.68% 69.76x
Free People 8.95% 68.82x
Lululemon 14.07% 64.09x
Zara 4.88% 55.24x
LL Bean 2.64% 48.89x
Tommy Bahama 5.36% 43.02x
Kate Spade 9.43% 42.57x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.33% 5.22x
Pacific Northwest Information Research Cluster 5.56% 4.62x
Online Arcade Games 1.27% 3.99x
Addiction & Recovery Reference 0.39% 3.98x
Discount Shopping 0.14% 3.84x
Fantasy Sports 5.00% 3.61x
New York City Family & Activity Cluster 2.67% 3.34x
North Carolina 4.44% 3.19x
Tiny & Modular Home Researchers 0.59% 2.98x
Bowling 0.21% 2.93x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female