Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 330.6 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 5.10% | 2.34x |
| Symphony Music Enthusiasts | 4.95% | 2.09x |
| Santa Cruz Trip Planners | 4.68% | 2.02x |
| San Francisco Giants Fans | 3.93% | 2.00x |
| Los Angeles Activities Researchers | 4.44% | 1.98x |
| San Francisco Trip Planners | 5.22% | 1.97x |
| Family Adventures Travelers | 0.04% | 1.96x |
| Las Vegas Nightlife Researchers | 5.46% | 1.91x |
| Los Angeles Trip Planners | 5.01% | 1.90x |
| Luxury Retail Researchers | 4.80% | 1.89x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.98% | 41.31x |
| Madewell | 17.58% | 39.40x |
| Free People | 13.68% | 36.27x |
| Joe's Jeans | 2.20% | 35.52x |
| Anthropologie | 13.12% | 35.51x |
| Kate Spade | 15.17% | 34.40x |
| Club Monaco | 6.52% | 32.21x |
| Bonobos | 7.90% | 31.29x |
| Zara | 12.11% | 29.01x |
| Lorna Jane | 1.99% | 26.31x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 36.61x |
| Golf & Boats | 0.03% | 30.56x |
| Canada News | 0.03% | 29.71x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 17.02x |
| Environmental Conservation | 0.06% | 14.75x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 13.91x |
| England Tourism | 0.04% | 12.26x |
| Saskatchewan Media & Retail Cluster | 0.04% | 11.69x |
| Decoration & Fabric | 0.02% | 11.54x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 11.28x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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