Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 5.65% | 3.64x |
| Caribbean Destination Reopening Researchers | 3.65% | 3.32x |
| Canada Trip Planners | 4.65% | 3.32x |
| Getaways Researchers | 3.32% | 3.26x |
| Quarantine Planners | 2.99% | 3.21x |
| New York City Events Researchers | 4.32% | 3.19x |
| Last Minute Travelers | 4.65% | 2.77x |
| Travel Reward Points Enthusiasts | 4.98% | 2.76x |
| Portugal Trip Planners | 5.98% | 2.75x |
| Trendy Denim Shoppers | 5.32% | 2.74x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.27% | 80.38x |
| Ann Taylor | 7.42% | 63.83x |
| Anthropologie | 18.16% | 62.59x |
| Free People | 9.21% | 56.03x |
| Lorna Jane | 1.33% | 54.65x |
| Lululemon | 15.07% | 51.49x |
| LL Bean | 2.57% | 41.21x |
| Armani | 3.26% | 37.32x |
| Zara | 3.81% | 36.87x |
| Club Monaco | 1.47% | 36.24x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.33% | 5.22x |
| Female Lifestyle Content Readers | 1.26% | 4.14x |
| Wedding Planning | 1.66% | 3.99x |
| Online Arcade Games | 1.27% | 3.99x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Personal Investment & Advisor Researchers | 0.66% | 3.86x |
| Discount Shopping | 0.14% | 3.84x |
| Tahoe & Reno Tourism | 0.80% | 3.67x |
| Central California Cluster | 0.59% | 3.44x |
| Studio & Franchise Video Game Players | 0.59% | 3.28x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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