Dstillery Audiences

SUR LA TABLE

Audience Size: 297.4 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 297.4 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 2.98% 2.21x
Venture Capitalists 2.53% 2.12x
Luxury Retail Researchers 2.76% 1.93x
San Francisco Giants Fans 2.00% 1.91x
Aspen Skiers and Snowboarders 2.44% 1.88x
Luxury Womens Brands Shoppers 2.44% 1.88x
Real Estate Decision Makers 5.51% 1.81x
Denver Nuggets Fans 2.00% 1.76x
Travel Reward Points Enthusiasts 2.38% 1.75x
Tahoe Skiers and Snowboarders 2.34% 1.75x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Everlane.

Location Composition Index
Everlane 2.35% 164.42x
Madewell 21.53% 79.21x
Kate Spade 18.67% 74.50x
Free People 17.11% 60.03x
The North Face 13.82% 43.06x
Topshop 0.62% 34.22x
Club Monaco 4.22% 33.71x
Michael Kors 9.87% 31.30x
Supreme 0.88% 26.09x
LL Bean 1.79% 25.76x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 1.52% 3.17x
San Francisco Bay Area Cluster 2.53% 2.42x
Washington & Northern Virginia 1.96% 2.05x
Furniture & Home Improvement 1.52% 1.99x
Colorado News 3.26% 1.95x
Iowa Cluster 1.62% 1.82x
Oregon News 1.58% 1.53x
Texas Media 1.77% 1.50x
Baltimore Cluster 1.93% 1.49x
Edgy Content 1.58% 1.45x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male