Dstillery Audiences

SUR LA TABLE

Audience Size: 169.6 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 169.6 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 1.62% 4.00x
Fall/Winter 2021 Fashion Trend Researchers 0.23% 3.80x
San Diego Activities Researchers 2.32% 3.51x
Home-Made Face Mask Researchers 1.39% 2.90x
Online Grammar Tool Users 1.74% 2.87x
New York City Events Researchers 2.44% 2.80x
Food Bank Researchers 1.51% 2.78x
Liberal Think Tank Readers 2.32% 2.67x
College Aspirants 4.41% 2.66x
San Francisco Activities Researchers 2.20% 2.62x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.13% 25.70x
Madewell 17.15% 22.07x
Anthropologie 23.39% 19.06x
Free People 13.13% 17.67x
Ann Taylor 8.73% 16.45x
Lululemon 20.73% 15.85x
Bonobos 3.88% 14.13x
Intermix 1.25% 13.23x
Lorna Jane 2.26% 12.61x
Zara 5.34% 12.20x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 0.58% 6.56x
Youth Educational Resources 0.33% 5.22x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.35% 4.54x
Peru Media 0.23% 3.99x
Addiction & Recovery Reference 0.39% 3.98x
Discount Shopping 0.14% 3.84x
Philippines News 0.58% 3.77x
Pac 12 Sports 0.23% 3.60x
Writing Tools & Citation 2.20% 3.39x
Rhode Island Cluster 0.81% 3.27x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female