Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 297.9 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.19% | 6.31x |
| Opera Enthusiasts | 3.77% | 2.40x |
| Venture Capitalists | 3.42% | 2.10x |
| Symphony Music Enthusiasts | 4.57% | 2.01x |
| Real Estate Decision Makers | 3.48% | 2.00x |
| Online Investors | 2.80% | 2.00x |
| Luxury Retail Researchers | 3.60% | 1.96x |
| Tennis Players | 3.25% | 1.93x |
| E-cycling Enthusiasts | 4.11% | 1.92x |
| Oregon Ducks Fans | 3.31% | 1.92x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.64% | 64.29x |
| Topshop | 2.86% | 40.39x |
| Madewell | 15.34% | 36.19x |
| Club Monaco | 7.06% | 31.96x |
| Anthropologie | 16.73% | 31.33x |
| Bonobos | 8.33% | 31.12x |
| Free People | 13.52% | 29.97x |
| Lorna Jane | 2.59% | 28.55x |
| Zara | 13.02% | 28.44x |
| Lululemon | 22.21% | 27.84x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.23% | 5.75x |
| Cardiac & Other Health Research | 0.46% | 4.11x |
| Internet Service Provider Sites | 0.23% | 4.09x |
| Visa & Immigration | 0.11% | 3.49x |
| Southern California Tourism | 0.40% | 3.41x |
| Book Publishers | 0.40% | 3.25x |
| Canada Business Cluster | 0.23% | 3.13x |
| Colorado Snow | 0.40% | 3.07x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.11% | 3.03x |
| National Parks | 0.34% | 2.93x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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