Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 7.41% | 6.76x |
| San Diego Activities Researchers | 8.33% | 6.23x |
| Streaming British TV Users | 8.33% | 5.06x |
| Reality TV Show Watchers | 10.00% | 4.85x |
| Travel Book Readers | 6.67% | 4.76x |
| Identity Theft Protection Researchers | 6.67% | 4.69x |
| Detroit Trip Planners | 10.00% | 4.65x |
| Los Angeles Activities Researchers | 6.67% | 4.57x |
| Last Minute Travelers | 8.33% | 4.53x |
| Amazon Prime Movie Subscribers | 6.67% | 4.44x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.07% | 104.79x |
| Ann Taylor | 8.31% | 79.27x |
| Anthropologie | 17.59% | 70.12x |
| Armani | 5.68% | 69.76x |
| Free People | 8.95% | 68.82x |
| Lululemon | 14.07% | 64.09x |
| Zara | 4.88% | 55.24x |
| LL Bean | 2.64% | 48.89x |
| Tommy Bahama | 5.36% | 43.02x |
| Kate Spade | 9.43% | 42.57x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.33% | 5.22x |
| Pacific Northwest Information Research Cluster | 5.56% | 4.62x |
| Online Arcade Games | 1.27% | 3.99x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Discount Shopping | 0.14% | 3.84x |
| Fantasy Sports | 5.00% | 3.61x |
| New York City Family & Activity Cluster | 2.67% | 3.34x |
| North Carolina | 4.44% | 3.19x |
| Tiny & Modular Home Researchers | 0.59% | 2.98x |
| Bowling | 0.21% | 2.93x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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