Dstillery Audiences

SUR LA TABLE

Audience Size: 31.6 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 5.65% 3.64x
Caribbean Destination Reopening Researchers 3.65% 3.32x
Canada Trip Planners 4.65% 3.32x
Getaways Researchers 3.32% 3.26x
Quarantine Planners 2.99% 3.21x
New York City Events Researchers 4.32% 3.19x
Last Minute Travelers 4.65% 2.77x
Travel Reward Points Enthusiasts 4.98% 2.76x
Portugal Trip Planners 5.98% 2.75x
Trendy Denim Shoppers 5.32% 2.74x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.

Location Composition Index
Madewell 12.27% 80.38x
Ann Taylor 7.42% 63.83x
Anthropologie 18.16% 62.59x
Free People 9.21% 56.03x
Lorna Jane 1.33% 54.65x
Lululemon 15.07% 51.49x
LL Bean 2.57% 41.21x
Armani 3.26% 37.32x
Zara 3.81% 36.87x
Club Monaco 1.47% 36.24x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.33% 5.22x
Female Lifestyle Content Readers 1.26% 4.14x
Wedding Planning 1.66% 3.99x
Online Arcade Games 1.27% 3.99x
Addiction & Recovery Reference 0.39% 3.98x
Personal Investment & Advisor Researchers 0.66% 3.86x
Discount Shopping 0.14% 3.84x
Tahoe & Reno Tourism 0.80% 3.67x
Central California Cluster 0.59% 3.44x
Studio & Franchise Video Game Players 0.59% 3.28x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male