Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 169.6 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.62% | 4.00x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.23% | 3.80x |
| San Diego Activities Researchers | 2.32% | 3.51x |
| Home-Made Face Mask Researchers | 1.39% | 2.90x |
| Online Grammar Tool Users | 1.74% | 2.87x |
| New York City Events Researchers | 2.44% | 2.80x |
| Food Bank Researchers | 1.51% | 2.78x |
| Liberal Think Tank Readers | 2.32% | 2.67x |
| College Aspirants | 4.41% | 2.66x |
| San Francisco Activities Researchers | 2.20% | 2.62x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.13% | 25.70x |
| Madewell | 17.15% | 22.07x |
| Anthropologie | 23.39% | 19.06x |
| Free People | 13.13% | 17.67x |
| Ann Taylor | 8.73% | 16.45x |
| Lululemon | 20.73% | 15.85x |
| Bonobos | 3.88% | 14.13x |
| Intermix | 1.25% | 13.23x |
| Lorna Jane | 2.26% | 12.61x |
| Zara | 5.34% | 12.20x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Legal Information Research Cluster.
| Content Affinity | Composition | Index |
| Legal Information Research Cluster | 0.58% | 6.56x |
| Youth Educational Resources | 0.33% | 5.22x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.35% | 4.54x |
| Peru Media | 0.23% | 3.99x |
| Addiction & Recovery Reference | 0.39% | 3.98x |
| Discount Shopping | 0.14% | 3.84x |
| Philippines News | 0.58% | 3.77x |
| Pac 12 Sports | 0.23% | 3.60x |
| Writing Tools & Citation | 2.20% | 3.39x |
| Rhode Island Cluster | 0.81% | 3.27x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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