Dstillery Audiences

SUR LA TABLE

Audience Size: 15.5 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.10% 2.24x
Luxury Retail Researchers 2.18% 2.23x
Luxury Womens Brands Shoppers 2.95% 2.20x
Green Bay Packers Fans 2.79% 2.13x
United Arab Emirates Trip Planners 2.05% 2.10x
Real Estate Decision Makers 4.77% 2.07x
Restaurant Researchers 1.51% 2.02x
Investment Banking Professionals 1.95% 1.99x
Aspen Skiers and Snowboarders 2.38% 1.99x
Venture Capitalists 1.72% 1.96x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Banana Republic.

Location Composition Index
Banana Republic 8.23% 16.08x
J. Crew 6.53% 15.31x
REI 7.12% 15.27x
Gymboree 2.97% 9.89x
Brooks Brothers 4.35% 9.41x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.56% 7.41x
Colorado Snow 0.77% 3.44x
Wisconsin Local Research Cluster 1.44% 3.42x
Wisconsin Travel & Tourism Cluster 1.18% 3.05x
NYC Tourist Attractions 1.77% 3.00x
New York City Real Estate Research Cluster 0.90% 2.91x
LGBTQ Advocacy 1.31% 2.89x
Iowa Cluster 1.97% 2.89x
Hudson Valley New York Media 0.62% 2.49x
New York City Education & News Cluster 1.10% 2.40x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.