Dstillery Audiences

SUR LA TABLE

Audience Size: 109 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 109 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 2.08% 2.21x
Executive and C-Suite 1.65% 2.18x
San Francisco Trip Planners 2.69% 2.12x
Oregon Ducks Fans 1.78% 2.10x
Investment Banking Professionals 2.23% 2.10x
Executive Travelers 2.21% 2.09x
France Trip Planners 2.58% 2.09x
Green Bay Packers Fans 2.60% 2.03x
SEO Specialists 1.87% 2.03x
Milwaukee Brewers Fans 2.17% 2.02x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.

Location Composition Index
Madewell 14.80% 156.30x
Kate Spade 12.69% 107.14x
Free People 9.95% 88.88x
Ann Taylor 6.00% 53.61x
Michael Kors 7.40% 52.83x
The North Face 12.26% 51.59x
Uniqlo 3.91% 49.99x
Anthropologie 11.10% 48.13x
Patagonia 3.28% 46.77x
Club Monaco 4.12% 45.46x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.89% 7.05x
New York City Real Estate Research Cluster 1.04% 3.17x
Marketing Professionals 0.59% 2.82x
LGBTQ Advocacy 1.21% 2.73x
Wisconsin Local Research Cluster 1.21% 2.69x
Wisconsin Travel & Tourism Cluster 1.02% 2.57x
NYC Tourist Attractions 1.58% 2.55x
San Francisco Bay Area Cluster 2.17% 2.46x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 0.39% 2.45x
Idaho Cluster 0.43% 2.36x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male