Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 109 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 2.08% | 2.21x |
| Executive and C-Suite | 1.65% | 2.18x |
| San Francisco Trip Planners | 2.69% | 2.12x |
| Oregon Ducks Fans | 1.78% | 2.10x |
| Investment Banking Professionals | 2.23% | 2.10x |
| Executive Travelers | 2.21% | 2.09x |
| France Trip Planners | 2.58% | 2.09x |
| Green Bay Packers Fans | 2.60% | 2.03x |
| SEO Specialists | 1.87% | 2.03x |
| Milwaukee Brewers Fans | 2.17% | 2.02x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.80% | 156.30x |
| Kate Spade | 12.69% | 107.14x |
| Free People | 9.95% | 88.88x |
| Ann Taylor | 6.00% | 53.61x |
| Michael Kors | 7.40% | 52.83x |
| The North Face | 12.26% | 51.59x |
| Uniqlo | 3.91% | 49.99x |
| Anthropologie | 11.10% | 48.13x |
| Patagonia | 3.28% | 46.77x |
| Club Monaco | 4.12% | 45.46x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 2.89% | 7.05x |
| New York City Real Estate Research Cluster | 1.04% | 3.17x |
| Marketing Professionals | 0.59% | 2.82x |
| LGBTQ Advocacy | 1.21% | 2.73x |
| Wisconsin Local Research Cluster | 1.21% | 2.69x |
| Wisconsin Travel & Tourism Cluster | 1.02% | 2.57x |
| NYC Tourist Attractions | 1.58% | 2.55x |
| San Francisco Bay Area Cluster | 2.17% | 2.46x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 0.39% | 2.45x |
| Idaho Cluster | 0.43% | 2.36x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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