Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.10% | 2.24x |
| Luxury Retail Researchers | 2.18% | 2.23x |
| Luxury Womens Brands Shoppers | 2.95% | 2.20x |
| Green Bay Packers Fans | 2.79% | 2.13x |
| United Arab Emirates Trip Planners | 2.05% | 2.10x |
| Real Estate Decision Makers | 4.77% | 2.07x |
| Restaurant Researchers | 1.51% | 2.02x |
| Investment Banking Professionals | 1.95% | 1.99x |
| Aspen Skiers and Snowboarders | 2.38% | 1.99x |
| Venture Capitalists | 1.72% | 1.96x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 8.23% | 16.08x |
| J. Crew | 6.53% | 15.31x |
| REI | 7.12% | 15.27x |
| Gymboree | 2.97% | 9.89x |
| Brooks Brothers | 4.35% | 9.41x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 2.56% | 7.41x |
| Colorado Snow | 0.77% | 3.44x |
| Wisconsin Local Research Cluster | 1.44% | 3.42x |
| Wisconsin Travel & Tourism Cluster | 1.18% | 3.05x |
| NYC Tourist Attractions | 1.77% | 3.00x |
| New York City Real Estate Research Cluster | 0.90% | 2.91x |
| LGBTQ Advocacy | 1.31% | 2.89x |
| Iowa Cluster | 1.97% | 2.89x |
| Hudson Valley New York Media | 0.62% | 2.49x |
| New York City Education & News Cluster | 1.10% | 2.40x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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