Dstillery Audiences

SUR LA TABLE

Audience Size: 312.8 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 312.8 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 3.74% 2.00x
Home Interior Design Enthusiasts 3.10% 1.99x
Brooklyn Nets Fans 2.61% 1.98x
Family Adventures Travelers 0.04% 1.96x
Los Angeles Mass Transit Commuters 2.84% 1.95x
Symphony Music Enthusiasts 2.72% 1.94x
New York City Events Researchers 3.54% 1.93x
Chicago Trip Planners 3.38% 1.91x
Luxury Retail Researchers 3.25% 1.90x
New York Mets Fans 2.43% 1.89x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Everlane.

Location Composition Index
Everlane 1.44% 79.81x
Madewell 18.96% 52.88x
Kate Spade 16.51% 51.45x
Free People 15.23% 43.70x
Topshop 1.70% 37.70x
The North Face 10.84% 31.55x
Michael Kors 14.38% 29.08x
Anthropologie 19.09% 27.84x
Bonobos 4.76% 27.80x
Club Monaco 4.88% 27.77x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 39.22x
Golf & Boats 0.03% 34.61x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 17.02x
Decoration & Fabric 0.03% 16.14x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 13.91x
England Tourism 0.04% 12.26x
Saskatchewan Media & Retail Cluster 0.04% 11.69x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 11.28x
Home Décor, Furniture, & Decorating 0.02% 9.87x
Survey Websites 0.07% 9.53x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male