Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 312.8 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.74% | 2.00x |
| Home Interior Design Enthusiasts | 3.10% | 1.99x |
| Brooklyn Nets Fans | 2.61% | 1.98x |
| Family Adventures Travelers | 0.04% | 1.96x |
| Los Angeles Mass Transit Commuters | 2.84% | 1.95x |
| Symphony Music Enthusiasts | 2.72% | 1.94x |
| New York City Events Researchers | 3.54% | 1.93x |
| Chicago Trip Planners | 3.38% | 1.91x |
| Luxury Retail Researchers | 3.25% | 1.90x |
| New York Mets Fans | 2.43% | 1.89x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.44% | 79.81x |
| Madewell | 18.96% | 52.88x |
| Kate Spade | 16.51% | 51.45x |
| Free People | 15.23% | 43.70x |
| Topshop | 1.70% | 37.70x |
| The North Face | 10.84% | 31.55x |
| Michael Kors | 14.38% | 29.08x |
| Anthropologie | 19.09% | 27.84x |
| Bonobos | 4.76% | 27.80x |
| Club Monaco | 4.88% | 27.77x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.04% | 39.22x |
| Golf & Boats | 0.03% | 34.61x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 17.02x |
| Decoration & Fabric | 0.03% | 16.14x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 13.91x |
| England Tourism | 0.04% | 12.26x |
| Saskatchewan Media & Retail Cluster | 0.04% | 11.69x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 11.28x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.87x |
| Survey Websites | 0.07% | 9.53x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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