Dstillery Audiences

SUR LA TABLE

Audience Size: 13.8 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Atlanta United Fans.

Interest Composition Index
Atlanta United Fans 4.59% 5.04x
Home Custom Bedroom Decorators 2.75% 4.32x
Custom Home Lighting Shoppers 2.75% 4.32x
Freelancers 3.67% 4.24x
Ivy League College Researchers 2.75% 4.05x
Medical Advice Researchers 2.75% 3.87x
Chandelier and Lamp Shoppers 7.29% 3.79x
Los Angeles Trip Planners 6.25% 3.70x
Food Industry Professionals 3.67% 3.65x
Koi Pond Enthusiasts 7.29% 3.55x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Madewell.

Location Composition Index
Madewell 14.51% 88.82x
Ann Taylor 8.88% 68.66x
Anthropologie 19.79% 66.26x
Free People 10.34% 63.90x
Lululemon 15.51% 55.45x
Armani 5.35% 53.51x
Lorna Jane 1.18% 51.30x
Zara 5.35% 48.93x
Club Monaco 2.18% 48.30x
Bonobos 3.10% 47.98x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.17% 6.28x
Youth Educational Resources 0.33% 5.22x
Fantasy Sports 6.25% 4.78x
Online Arcade Games 1.27% 3.99x
Addiction & Recovery Reference 0.39% 3.98x
Discount Shopping 0.14% 3.84x
Hometown Livability 1.26% 3.74x
North Dakota Cluster 2.11% 3.30x
Studio & Franchise Video Game Players 0.59% 3.28x
People Search 1.26% 3.22x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female