Dstillery Audiences

SUR LA TABLE

Audience Size: 21.6 Thousand Devices

Explore the Sur La Table Audience

Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Sur La Table audience.

Dstillery Crafted Audiences

INTERESTS

The Sur La Table audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sur La Table audience is Readers of Filipinos Content.

Interest Composition Index
Readers of Filipinos Content 3.68% 5.17x
Readers of South Asian Content 3.07% 4.49x
Soda Drinkers 4.29% 4.40x
Charitable Organization Researchers 3.68% 4.21x
San Diego Activities Researchers 1.84% 4.09x
Market Intelligence Researchers 1.84% 4.03x
Bollywood Entertainment Enthusiasts 4.29% 3.98x
New York Trip Planners 3.68% 3.93x
Mood Lifters Researchers 4.29% 3.91x
Small Business Opportunity Researchers 1.84% 3.87x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sur La Table audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sur La Table audience is Club Monaco.

Location Composition Index
Club Monaco 4.89% 119.07x
Free People 10.47% 89.33x
Armani 9.14% 88.18x
Madewell 11.91% 83.45x
Tommy Bahama 12.17% 82.93x
Ann Taylor 6.22% 70.60x
Anthropologie 13.82% 60.89x
J. Crew 15.36% 57.97x
Lululemon 16.59% 57.84x
Zara 6.75% 56.48x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sur La Table audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 3.07% 8.76x
Youth Educational Resources 0.33% 5.22x
Addiction & Recovery Reference 0.39% 3.98x
Discount Shopping 0.14% 3.84x
New York City Family & Activity Cluster 2.45% 3.80x
Mexico Cluster 1.07% 3.54x
Canadian Homes 1.23% 3.35x
Math Reference 0.54% 3.26x
Wisconsin Universities 1.23% 2.95x
Gossip & Entertainment 0.54% 2.94x
Composition Percentage: The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sur La Table audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male