Explore the Sur La Table Audience
Below you'll find more information about the Sur La Table audience, broken down in different categories based on their digital and physical behaviors. These are 297.4 thousand unique devices whose actions qualify for the Sur La Table audience.
INTERESTS
The Sur La Table audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sur La Table audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 2.98% | 2.21x |
| Venture Capitalists | 2.53% | 2.12x |
| Luxury Retail Researchers | 2.76% | 1.93x |
| San Francisco Giants Fans | 2.00% | 1.91x |
| Aspen Skiers and Snowboarders | 2.44% | 1.88x |
| Luxury Womens Brands Shoppers | 2.44% | 1.88x |
| Real Estate Decision Makers | 5.51% | 1.81x |
| Denver Nuggets Fans | 2.00% | 1.76x |
| Travel Reward Points Enthusiasts | 2.38% | 1.75x |
| Tahoe Skiers and Snowboarders | 2.34% | 1.75x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Interest attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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APPAREL RETAILERS
The Sur La Table audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sur La Table audience is Everlane.
| Location | Composition | Index |
| Everlane | 2.35% | 164.42x |
| Madewell | 21.53% | 79.21x |
| Kate Spade | 18.67% | 74.50x |
| Free People | 17.11% | 60.03x |
| The North Face | 13.82% | 43.06x |
| Topshop | 0.62% | 34.22x |
| Club Monaco | 4.22% | 33.71x |
| Michael Kors | 9.87% | 31.30x |
| Supreme | 0.88% | 26.09x |
| LL Bean | 1.79% | 25.76x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Location attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sur La Table audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 1.52% | 3.17x |
| San Francisco Bay Area Cluster | 2.53% | 2.42x |
| Washington & Northern Virginia | 1.96% | 2.05x |
| Furniture & Home Improvement | 1.52% | 1.99x |
| Colorado News | 3.26% | 1.95x |
| Iowa Cluster | 1.62% | 1.82x |
| Oregon News | 1.58% | 1.53x |
| Texas Media | 1.77% | 1.50x |
| Baltimore Cluster | 1.93% | 1.49x |
| Edgy Content | 1.58% | 1.45x |
Composition Percentage:
The overlap percentage between the Sur La Table audience and the Content Affinity attribute.
Index: A comparison of the Sur La Table audience to the internet population.
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DEMOGRAPHICS
The Sur La Table audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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