Dstillery Audiences

SWEETGREEN

Audience Size: 994.7 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 994.7 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.56% 4.16x
Ballet Enthusiasts 7.85% 3.87x
Online Grocery Shoppers 8.63% 3.67x
Real Estate Decision Makers 7.06% 3.48x
New York Trip Planners 7.87% 3.30x
Restaurant Menu Researchers 5.40% 3.12x
Venture Capitalists 4.83% 2.94x
Broadway Fans 5.35% 2.71x
SEO Specialists 5.25% 2.57x
Home Interior Design Enthusiasts 4.80% 2.56x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.

Location Composition Index
Everlane 0.86% 45.52x
Supreme 1.20% 41.28x
Intermix 4.36% 28.94x
Bonobos 5.73% 26.76x
Uniqlo 6.21% 25.49x
Topshop 1.50% 25.33x
Zara 9.11% 22.07x
Saint Laurent Paris 3.03% 21.57x
Calvin Klein 2.03% 21.09x
Club Monaco 3.74% 19.99x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.01% 9.83x
Institutional Investing 0.75% 5.91x
New York City Education & News Cluster 3.30% 5.79x
New York City Real Estate Research Cluster 4.07% 5.76x
NYC Tourist Attractions 5.42% 5.73x
Philanthropy - Nonprofits 0.27% 4.40x
Marketing Professionals 1.31% 4.07x
Hudson Valley New York Media 1.89% 3.80x
London Tourism & Events 0.08% 3.66x
Cosmetics Business 0.11% 3.48x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male