Dstillery Audiences

SWEETGREEN

Audience Size: 1.3 Million Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.14% 4.61x
New York City Events Researchers 11.11% 4.20x
Ballet Enthusiasts 11.46% 4.14x
Online Grocery Shoppers 9.96% 3.63x
New York Trip Planners 9.21% 3.43x
Real Estate Decision Makers 8.52% 3.26x
Restaurant Menu Researchers 7.70% 3.08x
Venture Capitalists 7.06% 2.81x
United Arab Emirates Trip Planners 6.62% 2.77x
Broadway Fans 7.23% 2.75x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.

Location Composition Index
Supreme 0.96% 43.74x
Everlane 0.77% 31.71x
Topshop 2.14% 26.73x
Intermix 3.78% 24.09x
Uniqlo 7.59% 22.95x
Bonobos 6.14% 21.60x
Saint Laurent Paris 3.70% 21.57x
Calvin Klein 1.77% 20.42x
Armani 9.31% 19.72x
Zara 9.75% 19.60x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.45% 7.61x
New York City Education & News Cluster 2.78% 7.57x
NYC Tourist Attractions 4.17% 7.52x
Cosmetics Business 0.12% 7.38x
New York City Real Estate Research Cluster 3.00% 6.87x
Quebec Job Seeker Cluster 0.02% 5.61x
Marketing Professionals 0.83% 5.51x
France Online Music & Quiz Content Cluster 0.11% 5.31x
Philanthropy - Nonprofits 0.15% 4.98x
Law School Research Cluster 0.07% 4.70x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male