Dstillery Audiences

SWEETGREEN

Audience Size: 208.7 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 208.7 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 3.89% 3.66x
New York Trip Planners 4.69% 3.36x
Retired Government Employees 2.47% 3.16x
Last Minute Travelers 3.51% 3.05x
Venture Capitalists 2.86% 3.02x
United Arab Emirates Trip Planners 3.05% 2.94x
Real Estate Decision Makers 6.68% 2.89x
Online Grocery Shoppers 7.77% 2.88x
Restaurant Menu Researchers 3.37% 2.85x
Sightseeing Travelers 3.57% 2.75x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Intermix.

Location Composition Index
Intermix 2.61% 49.47x
Patagonia 3.13% 44.59x
Club Monaco 3.91% 43.15x
Ann Taylor 4.26% 38.07x
Zara 6.13% 37.27x
Uniqlo 2.88% 36.81x
Levi Strauss 2.38% 33.08x
Saint Laurent Paris 1.79% 31.59x
Armani 4.05% 30.63x
Urban Outfitters 7.82% 30.33x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.32% 7.07x
New York City Real Estate Research Cluster 1.72% 5.28x
NYC Tourist Attractions 3.18% 5.15x
New York City Education & News Cluster 2.24% 5.06x
Marketing Professionals 0.81% 3.92x
Work Productivity 0.42% 3.52x
LGBTQ Advocacy 1.50% 3.40x
Aid Groups 0.32% 3.40x
New England Universities 1.26% 3.31x
Legal Information Research Cluster 1.58% 3.28x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male