Dstillery Audiences

SWEETGREEN

Audience Size: 1.3 Million Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.27% 4.93x
Ballet Enthusiasts 9.24% 4.68x
Online Grocery Shoppers 9.45% 4.26x
New York Trip Planners 7.95% 3.82x
Real Estate Decision Makers 7.69% 3.72x
Burger Enthusiast 2.08% 3.70x
Restaurant Menu Researchers 6.11% 3.65x
Venture Capitalists 6.10% 3.47x
SEO Specialists 6.04% 3.18x
Investment Banking Professionals 5.47% 3.10x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.

Location Composition Index
Supreme 1.03% 43.33x
Everlane 0.79% 32.61x
Intermix 4.05% 24.78x
Topshop 2.09% 24.11x
Uniqlo 7.27% 22.72x
Bonobos 6.59% 22.22x
Saint Laurent Paris 3.54% 21.70x
Calvin Klein 1.76% 20.75x
Zara 9.40% 20.02x
Armani 9.72% 18.43x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.73% 8.89x
Institutional Investing 0.53% 8.15x
New York City Real Estate Research Cluster 3.21% 7.79x
New York City Education & News Cluster 2.78% 7.75x
Home Office Products 0.08% 7.11x
Law School Research Cluster 0.10% 6.40x
Marketing Professionals 1.02% 6.17x
Italy Cluster 0.07% 5.65x
Greece Cluster 0.07% 5.24x
Philanthropy - Nonprofits 0.16% 5.12x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male