Dstillery Audiences

SWEETGREEN

Audience Size: 625.3 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 625.3 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.84% 3.80x
Ballet Enthusiasts 8.38% 3.53x
Real Estate Decision Makers 8.10% 3.40x
Online Grocery Shoppers 8.03% 3.38x
Venture Capitalists 5.59% 3.03x
New York Trip Planners 7.64% 2.93x
Broadway Fans 5.77% 2.77x
Restaurant Menu Researchers 5.20% 2.68x
Preppy Clothing Shoppers 5.94% 2.60x
Harvard University Fans 5.24% 2.55x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.

Location Composition Index
Everlane 1.02% 51.04x
Intermix 5.50% 35.53x
Supreme 1.55% 35.23x
Patagonia 8.01% 27.38x
Bonobos 5.06% 26.86x
Uniqlo 6.26% 25.16x
Topshop 1.13% 23.56x
Zara 10.46% 23.20x
Club Monaco 4.45% 21.97x
Levi Strauss 4.70% 21.90x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 12.60x
Local & Travel England - North Midlands 0.01% 12.49x
Decoration & Fabric 0.03% 10.84x
Handyman Tools 0.01% 9.83x
Quebec Real Estate 0.07% 9.79x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.08x
Saskatchewan Media & Retail Cluster 0.02% 8.78x
Sports - Skiing, Snowboarding 0.01% 8.66x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.49x
Home Décor, Furniture, & Decorating 0.01% 7.30x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male