Dstillery Audiences

SWEETGREEN

Audience Size: 80.3 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 80.3 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.96% 9.19x
School Closings Updates Readers 3.59% 8.67x
Modern Art Museum Researchers 3.80% 6.81x
St Patricks Day Celebrators 1.90% 5.54x
Restaurant Supply Shoppers 0.50% 4.86x
Real Estate Decision Makers 5.91% 4.73x
Ballet Enthusiasts 4.85% 4.46x
Job Seekers 2.32% 4.43x
Thrift Store Shoppers 3.80% 4.26x
Luxury Retail Researchers 1.69% 4.09x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.

Location Composition Index
Everlane 0.46% 79.53x
Topshop 1.33% 40.14x
Intermix 2.26% 25.95x
Uniqlo 5.40% 24.53x
Saint Laurent Paris 2.34% 23.54x
Armani 7.63% 18.16x
Club Monaco 2.92% 17.10x
Zara 6.25% 15.50x
Joe's Jeans 0.58% 15.04x
Patagonia 2.73% 14.17x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.11% 14.47x
Washington & Northern Virginia 4.01% 11.29x
New York City Family & Activity Cluster 4.43% 7.61x
Higher-End Fashion Brands 0.05% 4.40x
Baltimore Cluster 5.06% 3.83x
Party Suppliers 0.42% 3.58x
Hudson Valley New York Media 1.05% 3.58x
Rhode Island Cluster 0.84% 3.41x
Alberta Canada Cluster 0.34% 3.41x
Sports - Golf, Hunting, Fishing 0.03% 3.38x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male