Dstillery Audiences

SWEETGREEN

Audience Size: 47.4 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 47.4 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.66% 6.71x
School Closings Updates Readers 5.45% 6.54x
Ballet Enthusiasts 9.16% 5.34x
Harvard University Fans 8.17% 5.13x
Restaurant Menu Researchers 7.18% 4.87x
Yale University Fans 7.43% 4.66x
Real Estate Decision Makers 7.43% 4.47x
Mens Business Clothes Shoppers 5.69% 4.31x
Getaways Researchers 4.95% 4.19x
Online Grocery Shoppers 7.43% 4.15x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Uniqlo.

Location Composition Index
Uniqlo 3.83% 71.64x
Intermix 1.21% 65.59x
Armani 3.83% 42.66x
Zara 3.93% 41.58x
Saint Laurent Paris 0.82% 41.06x
Club Monaco 1.52% 39.50x
American Apparel 3.83% 37.45x
Bonobos 1.70% 30.47x
Lululemon 6.52% 25.80x
Ann Taylor 2.62% 25.58x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.47% 12.22x
Washington & Northern Virginia 4.95% 8.23x
Legal Information Research Cluster 1.49% 7.27x
Luxury Sneakers 2.48% 6.20x
New York City Family & Activity Cluster 4.95% 5.80x
College Planning 2.48% 5.16x
Math Reference 2.72% 4.93x
Online Games 0.74% 4.90x
Vegetarian Diet 1.73% 4.48x
Higher-End Fashion Brands 0.05% 4.40x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male