Dstillery Audiences

SWEETGREEN

Audience Size: 371.6 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 371.6 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.67% 4.17x
Ballet Enthusiasts 6.45% 3.96x
New York Trip Planners 5.89% 3.60x
Executive Travelers 0.24% 3.47x
Last Minute Travelers 4.79% 3.23x
Boston Trip Planners 3.52% 3.21x
Venture Capitalists 4.46% 3.21x
Preppy Clothing Shoppers 5.06% 3.05x
Harvard University Fans 4.80% 3.04x
Restaurant Menu Researchers 4.35% 3.03x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.

Location Composition Index
Everlane 0.87% 81.92x
Intermix 5.01% 51.20x
Supreme 1.23% 45.07x
Patagonia 6.03% 44.40x
Club Monaco 4.96% 41.11x
Uniqlo 5.54% 37.19x
Zara 10.57% 34.61x
Levi Strauss 3.99% 30.45x
Ralph Lauren 2.97% 30.19x
Saint Laurent Paris 3.12% 30.16x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 6.00% 6.85x
Institutional Investing 0.44% 6.15x
NYC Tourist Attractions 4.07% 5.83x
New York City Education & News Cluster 2.92% 5.81x
Philanthropy - Nonprofits 0.26% 5.68x
Meeting Planning & Hotels 0.23% 5.65x
New York City Real Estate Research Cluster 2.25% 5.39x
New England Universities 2.10% 4.70x
Franco-African Cluster 0.08% 4.61x
London Tourism & Events 0.08% 4.60x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male