Dstillery Audiences

SWEETGREEN

Audience Size: 19.2 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.08% 7.14x
Los Angeles Trip Planners 12.12% 6.86x
United Arab Emirates Trip Planners 10.10% 6.85x
Ballet Enthusiasts 8.08% 6.24x
SEO Specialists 8.08% 5.75x
School Closings Updates Readers 4.04% 5.68x
Telemedicine Content Readers 4.04% 5.56x
Canada Trip Planners 7.07% 5.55x
Cricket Enthusiasts 8.08% 5.29x
Major Airline Customers 9.09% 5.18x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Uniqlo.

Location Composition Index
Uniqlo 5.25% 95.54x
Zara 7.82% 68.76x
Armani 6.97% 66.68x
Bonobos 3.48% 56.08x
American Apparel 6.46% 52.78x
Club Monaco 2.27% 47.70x
Urban Outfitters 8.03% 37.49x
Lululemon 9.54% 34.19x
Patagonia 1.92% 34.00x
Hugo Boss 6.41% 33.90x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 2.45% 6.11x
Online Quiz & List Readers 5.05% 5.22x
Fantasy Name Generators 1.84% 4.76x
Philadelphia Cluster 5.05% 4.74x
Higher-End Fashion Brands 0.05% 4.40x
Washington & Northern Virginia 3.03% 4.26x
Furniture Shopping 1.04% 3.92x
University Research 2.02% 3.92x
Luxury Sneakers 1.76% 3.77x
Connecticut News 7.07% 3.75x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female