Dstillery Audiences

SWEETGREEN

Audience Size: 138 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 138 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 3.89% 4.30x
Venture Capitalists 2.98% 3.44x
Last Minute Travelers 4.14% 3.43x
New York Trip Planners 4.74% 3.43x
Real Estate Decision Makers 7.60% 3.36x
United Arab Emirates Trip Planners 3.33% 3.35x
Online Grocery Shoppers 8.57% 3.27x
Harvard University Fans 3.49% 3.06x
Broadway Fans 2.96% 3.04x
Retired Government Employees 2.20% 3.04x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Club Monaco.

Location Composition Index
Club Monaco 2.71% 26.04x
Lululemon 1.14% 19.64x
Michael Kors 1.74% 17.43x
Patagonia 0.99% 17.29x
Banana Republic 6.54% 13.42x
J. Crew 4.76% 11.57x
The North Face 2.49% 9.80x
Brooks Brothers 4.10% 9.00x
REI 3.91% 7.90x
LL Bean 0.21% 4.51x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.96% 8.09x
New York City Real Estate Research Cluster 1.86% 6.10x
NYC Tourist Attractions 3.55% 6.06x
New York City Education & News Cluster 2.60% 5.76x
Aid Groups 0.48% 5.46x
LGBTQ Advocacy 2.07% 4.60x
Broadway Information 1.11% 4.45x
Middle East News 0.89% 4.18x
Marketing Professionals 0.73% 3.81x
Legal Information Research Cluster 1.81% 3.73x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.