Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 47.4 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.66% | 6.71x |
| School Closings Updates Readers | 5.45% | 6.54x |
| Ballet Enthusiasts | 9.16% | 5.34x |
| Harvard University Fans | 8.17% | 5.13x |
| Restaurant Menu Researchers | 7.18% | 4.87x |
| Yale University Fans | 7.43% | 4.66x |
| Real Estate Decision Makers | 7.43% | 4.47x |
| Mens Business Clothes Shoppers | 5.69% | 4.31x |
| Getaways Researchers | 4.95% | 4.19x |
| Online Grocery Shoppers | 7.43% | 4.15x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.83% | 71.64x |
| Intermix | 1.21% | 65.59x |
| Armani | 3.83% | 42.66x |
| Zara | 3.93% | 41.58x |
| Saint Laurent Paris | 0.82% | 41.06x |
| Club Monaco | 1.52% | 39.50x |
| American Apparel | 3.83% | 37.45x |
| Bonobos | 1.70% | 30.47x |
| Lululemon | 6.52% | 25.80x |
| Ann Taylor | 2.62% | 25.58x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.47% | 12.22x |
| Washington & Northern Virginia | 4.95% | 8.23x |
| Legal Information Research Cluster | 1.49% | 7.27x |
| Luxury Sneakers | 2.48% | 6.20x |
| New York City Family & Activity Cluster | 4.95% | 5.80x |
| College Planning | 2.48% | 5.16x |
| Math Reference | 2.72% | 4.93x |
| Online Games | 0.74% | 4.90x |
| Vegetarian Diet | 1.73% | 4.48x |
| Higher-End Fashion Brands | 0.05% | 4.40x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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