Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 265.2 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.06% | 4.08x |
| Aspen Trip Planners | 3.53% | 3.81x |
| Modern Art Museum Researchers | 3.38% | 3.74x |
| Denver Trip Planners | 4.06% | 3.65x |
| Wireless Headphone Researchers | 0.08% | 3.51x |
| Colorado County and Local Fair Visitors | 6.23% | 3.51x |
| Quarantine Planners | 1.98% | 3.45x |
| New York Trip Planners | 3.11% | 3.30x |
| New York City Events Researchers | 3.02% | 3.27x |
| Ski and Snowboard Trip Planners | 4.77% | 3.04x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.35% | 47.55x |
| Supreme | 0.20% | 45.70x |
| Saint Laurent Paris | 1.03% | 29.84x |
| Intermix | 0.57% | 24.23x |
| Uniqlo | 1.21% | 23.05x |
| Armani | 1.87% | 20.33x |
| Zara | 2.00% | 20.18x |
| Club Monaco | 0.63% | 17.39x |
| Calvin Klein | 0.22% | 14.90x |
| Bonobos | 0.80% | 14.46x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 0.11% | 8.66x |
| Aid Groups | 0.13% | 6.93x |
| Colorado Snow | 0.34% | 5.33x |
| New York City Real Estate Research Cluster | 0.68% | 5.12x |
| NYC Tourist Attractions | 0.68% | 4.95x |
| Colorado Cluster | 2.41% | 4.91x |
| International Travel | 0.06% | 4.48x |
| Higher-End Fashion Brands | 0.05% | 4.40x |
| New England Universities | 0.09% | 4.28x |
| Healthcare - Doctors & Diagnosis | 0.06% | 4.21x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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