Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.92% | 11.35x |
| Office Reopening Researchers | 3.28% | 6.80x |
| New York City Events Researchers | 4.10% | 6.55x |
| Online Grocery Shoppers | 4.92% | 5.93x |
| Brooklyn Nets Fans | 4.10% | 5.85x |
| Readers of Caribbean Content | 8.20% | 5.66x |
| Readers of Puerto Rican Content | 5.74% | 5.36x |
| Ballet Enthusiasts | 4.10% | 5.20x |
| Venture Capitalists | 4.10% | 4.98x |
| Hard Seltzer Aficionados | 2.46% | 4.89x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.51% | 94.93x |
| Saint Laurent Paris | 1.94% | 84.34x |
| Uniqlo | 4.23% | 77.59x |
| Armani | 6.94% | 68.74x |
| Zara | 7.21% | 63.67x |
| Calvin Klein | 0.91% | 52.48x |
| Bonobos | 3.40% | 48.97x |
| American Apparel | 6.32% | 48.72x |
| Club Monaco | 2.14% | 45.95x |
| Urban Outfitters | 9.20% | 39.70x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 1.04% | 5.71x |
| Connecticut News | 4.10% | 4.50x |
| Higher-End Fashion Brands | 0.05% | 4.40x |
| Furniture Shopping | 1.04% | 3.92x |
| Party Suppliers | 0.42% | 3.58x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.05% | 3.57x |
| Public Policy Media | 0.44% | 3.44x |
| Sports - Golf, Hunting, Fishing | 0.03% | 3.38x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.23x |
| LGBTQ Advocacy | 1.03% | 3.02x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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