Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 537 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.73% | 4.64x |
| Ballet Enthusiasts | 6.40% | 4.40x |
| Venture Capitalists | 4.52% | 3.82x |
| New York Trip Planners | 6.05% | 3.65x |
| Restaurant Menu Researchers | 4.20% | 3.40x |
| Online Grocery Shoppers | 9.96% | 3.26x |
| Broadway Fans | 4.17% | 3.20x |
| Real Estate Decision Makers | 9.62% | 3.18x |
| SEO Specialists | 5.14% | 3.10x |
| Mens Business Clothes Shoppers | 3.94% | 3.10x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.00% | 69.99x |
| Intermix | 5.40% | 45.89x |
| Supreme | 1.42% | 42.03x |
| Patagonia | 7.43% | 34.92x |
| Bonobos | 2.44% | 34.81x |
| Club Monaco | 4.27% | 34.11x |
| Uniqlo | 6.12% | 33.40x |
| Zara | 11.06% | 29.99x |
| Levi Strauss | 4.46% | 29.63x |
| Saint Laurent Paris | 3.30% | 26.42x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.23% | 6.49x |
| New York City Real Estate Research Cluster | 3.10% | 6.46x |
| NYC Tourist Attractions | 4.61% | 6.27x |
| Washington & Northern Virginia | 3.98% | 4.25x |
| Startup Investment | 1.74% | 4.18x |
| Business News & Information Readers | 1.58% | 3.36x |
| Fashion Cluster | 1.91% | 3.23x |
| Legal Information Research Cluster | 1.77% | 3.20x |
| New York City Family & Activity Cluster | 1.84% | 2.69x |
| Furniture & Home Improvement | 1.86% | 2.49x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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