Dstillery Audiences

SWEETGREEN

Audience Size: 1.3 Million Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.19% 3.55x
AT&T Wireless Customers 0.10% 2.96x
Verizon Wireless Customers 0.14% 2.95x
Sprint Customers 0.05% 2.74x
Washington DC Trip Planners 4.99% 2.56x
New York City Events Researchers 2.52% 2.20x
T-Mobile Customers 0.10% 2.19x
Opera Enthusiasts 3.79% 2.13x
Ballet Enthusiasts 2.59% 2.08x
Mid-Atlantic Voters 3.56% 2.01x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.

Location Composition Index
Supreme 0.60% 34.87x
Everlane 0.50% 30.73x
Topshop 1.27% 24.66x
Intermix 2.23% 21.12x
Uniqlo 4.67% 18.91x
Saint Laurent Paris 2.26% 17.96x
Bonobos 3.65% 16.86x
Calvin Klein 1.08% 16.17x
Armani 6.04% 16.16x
Zara 6.24% 16.07x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.91% 7.60x
Aid Groups 0.20% 6.88x
Philanthropy - Nonprofits 0.07% 6.54x
Meeting Planning & Hotels 0.07% 4.64x
NYC Tourist Attractions 0.91% 4.63x
Senior Care 0.07% 4.60x
International Development & Health 0.12% 4.52x
New York City Real Estate Research Cluster 1.10% 4.50x
Higher-End Fashion Brands 0.05% 4.40x
Writing & Publishing 0.20% 3.92x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male