Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.08% | 7.14x |
| Los Angeles Trip Planners | 12.12% | 6.86x |
| United Arab Emirates Trip Planners | 10.10% | 6.85x |
| Ballet Enthusiasts | 8.08% | 6.24x |
| SEO Specialists | 8.08% | 5.75x |
| School Closings Updates Readers | 4.04% | 5.68x |
| Telemedicine Content Readers | 4.04% | 5.56x |
| Canada Trip Planners | 7.07% | 5.55x |
| Cricket Enthusiasts | 8.08% | 5.29x |
| Major Airline Customers | 9.09% | 5.18x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 5.25% | 95.54x |
| Zara | 7.82% | 68.76x |
| Armani | 6.97% | 66.68x |
| Bonobos | 3.48% | 56.08x |
| American Apparel | 6.46% | 52.78x |
| Club Monaco | 2.27% | 47.70x |
| Urban Outfitters | 8.03% | 37.49x |
| Lululemon | 9.54% | 34.19x |
| Patagonia | 1.92% | 34.00x |
| Hugo Boss | 6.41% | 33.90x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 2.45% | 6.11x |
| Online Quiz & List Readers | 5.05% | 5.22x |
| Fantasy Name Generators | 1.84% | 4.76x |
| Philadelphia Cluster | 5.05% | 4.74x |
| Higher-End Fashion Brands | 0.05% | 4.40x |
| Washington & Northern Virginia | 3.03% | 4.26x |
| Furniture Shopping | 1.04% | 3.92x |
| University Research | 2.02% | 3.92x |
| Luxury Sneakers | 1.76% | 3.77x |
| Connecticut News | 7.07% | 3.75x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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