Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.31% | 3.57x |
| Online Grocery Shoppers | 8.44% | 3.36x |
| Ballet Enthusiasts | 8.10% | 3.35x |
| Real Estate Decision Makers | 7.06% | 2.95x |
| New York Trip Planners | 7.39% | 2.94x |
| Restaurant Menu Researchers | 5.50% | 2.76x |
| Burger Enthusiast | 1.66% | 2.74x |
| Venture Capitalists | 5.20% | 2.53x |
| Broadway Fans | 5.32% | 2.45x |
| SEO Specialists | 5.32% | 2.39x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.09% | 41.86x |
| Everlane | 0.80% | 36.61x |
| Intermix | 4.24% | 26.45x |
| Uniqlo | 6.82% | 23.95x |
| Topshop | 2.01% | 23.94x |
| Bonobos | 6.85% | 23.52x |
| Saint Laurent Paris | 3.39% | 21.75x |
| Calvin Klein | 1.86% | 21.62x |
| Zara | 9.12% | 21.00x |
| Club Monaco | 4.18% | 18.77x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.92% | 5.99x |
| New York City Education & News Cluster | 2.37% | 5.78x |
| New York City Real Estate Research Cluster | 3.09% | 5.68x |
| London Tourism & Events | 0.08% | 5.56x |
| Institutional Investing | 0.43% | 4.36x |
| Marketing Professionals | 0.94% | 4.04x |
| Home Office Products | 0.05% | 3.69x |
| Franco-African Cluster | 0.04% | 3.55x |
| Hudson Valley New York Media | 1.48% | 3.51x |
| Broadway Information | 1.22% | 3.41x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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