Dstillery Audiences

SWEETGREEN

Audience Size: 763.8 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 763.8 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.16% 10.59x
New York Trip Planners 10.14% 6.51x
Ballet Enthusiasts 8.11% 6.24x
Online Grocery Shoppers 8.45% 5.46x
Restaurant Menu Researchers 7.77% 5.13x
United Nations Donors 5.41% 4.52x
Last Minute Travelers 7.09% 4.41x
Post COVID-19 Restaurant Reopening Researchers 2.70% 4.30x
Real Estate Decision Makers 6.42% 4.13x
Broadway Fans 5.74% 3.99x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.

Location Composition Index
Supreme 0.38% 38.28x
Everlane 0.30% 31.57x
Topshop 0.77% 30.81x
Intermix 1.46% 22.44x
Uniqlo 3.07% 20.43x
Saint Laurent Paris 1.43% 18.77x
Joe's Jeans 0.27% 17.06x
Armani 4.06% 16.60x
Zara 4.13% 16.26x
Calvin Klein 0.66% 15.92x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.70% 13.90x
New York City Real Estate Research Cluster 4.73% 13.72x
New York City Family & Activity Cluster 8.78% 9.78x
Hudson Valley New York Media 3.72% 7.79x
Washington & Northern Virginia 6.76% 7.74x
Philanthropy - Nonprofits 0.07% 6.54x
Philippines News 1.01% 5.53x
LGBTQ Advocacy 2.70% 5.33x
Broadway Information 1.35% 4.99x
Meeting Planning & Hotels 0.07% 4.64x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male