Dstillery Audiences

SWEETGREEN

Audience Size: 265.2 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 265.2 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.06% 4.08x
Aspen Trip Planners 3.53% 3.81x
Modern Art Museum Researchers 3.38% 3.74x
Denver Trip Planners 4.06% 3.65x
Wireless Headphone Researchers 0.08% 3.51x
Colorado County and Local Fair Visitors 6.23% 3.51x
Quarantine Planners 1.98% 3.45x
New York Trip Planners 3.11% 3.30x
New York City Events Researchers 3.02% 3.27x
Ski and Snowboard Trip Planners 4.77% 3.04x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Topshop.

Location Composition Index
Topshop 0.35% 47.55x
Supreme 0.20% 45.70x
Saint Laurent Paris 1.03% 29.84x
Intermix 0.57% 24.23x
Uniqlo 1.21% 23.05x
Armani 1.87% 20.33x
Zara 2.00% 20.18x
Club Monaco 0.63% 17.39x
Calvin Klein 0.22% 14.90x
Bonobos 0.80% 14.46x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 0.11% 8.66x
Aid Groups 0.13% 6.93x
Colorado Snow 0.34% 5.33x
New York City Real Estate Research Cluster 0.68% 5.12x
NYC Tourist Attractions 0.68% 4.95x
Colorado Cluster 2.41% 4.91x
International Travel 0.06% 4.48x
Higher-End Fashion Brands 0.05% 4.40x
New England Universities 0.09% 4.28x
Healthcare - Doctors & Diagnosis 0.06% 4.21x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male