Dstillery Audiences

SWEETGREEN

Audience Size: 537 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 537 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.73% 4.64x
Ballet Enthusiasts 6.40% 4.40x
Venture Capitalists 4.52% 3.82x
New York Trip Planners 6.05% 3.65x
Restaurant Menu Researchers 4.20% 3.40x
Online Grocery Shoppers 9.96% 3.26x
Broadway Fans 4.17% 3.20x
Real Estate Decision Makers 9.62% 3.18x
SEO Specialists 5.14% 3.10x
Mens Business Clothes Shoppers 3.94% 3.10x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Everlane.

Location Composition Index
Everlane 1.00% 69.99x
Intermix 5.40% 45.89x
Supreme 1.42% 42.03x
Patagonia 7.43% 34.92x
Bonobos 2.44% 34.81x
Club Monaco 4.27% 34.11x
Uniqlo 6.12% 33.40x
Zara 11.06% 29.99x
Levi Strauss 4.46% 29.63x
Saint Laurent Paris 3.30% 26.42x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.23% 6.49x
New York City Real Estate Research Cluster 3.10% 6.46x
NYC Tourist Attractions 4.61% 6.27x
Washington & Northern Virginia 3.98% 4.25x
Startup Investment 1.74% 4.18x
Business News & Information Readers 1.58% 3.36x
Fashion Cluster 1.91% 3.23x
Legal Information Research Cluster 1.77% 3.20x
New York City Family & Activity Cluster 1.84% 2.69x
Furniture & Home Improvement 1.86% 2.49x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male