Dstillery Audiences

SWEETGREEN

Audience Size: 28.1 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.92% 11.35x
Office Reopening Researchers 3.28% 6.80x
New York City Events Researchers 4.10% 6.55x
Online Grocery Shoppers 4.92% 5.93x
Brooklyn Nets Fans 4.10% 5.85x
Readers of Caribbean Content 8.20% 5.66x
Readers of Puerto Rican Content 5.74% 5.36x
Ballet Enthusiasts 4.10% 5.20x
Venture Capitalists 4.10% 4.98x
Hard Seltzer Aficionados 2.46% 4.89x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Intermix.

Location Composition Index
Intermix 2.51% 94.93x
Saint Laurent Paris 1.94% 84.34x
Uniqlo 4.23% 77.59x
Armani 6.94% 68.74x
Zara 7.21% 63.67x
Calvin Klein 0.91% 52.48x
Bonobos 3.40% 48.97x
American Apparel 6.32% 48.72x
Club Monaco 2.14% 45.95x
Urban Outfitters 9.20% 39.70x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 1.04% 5.71x
Connecticut News 4.10% 4.50x
Higher-End Fashion Brands 0.05% 4.40x
Furniture Shopping 1.04% 3.92x
Party Suppliers 0.42% 3.58x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.05% 3.57x
Public Policy Media 0.44% 3.44x
Sports - Golf, Hunting, Fishing 0.03% 3.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.23x
LGBTQ Advocacy 1.03% 3.02x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female