Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 138 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 3.89% | 4.30x |
| Venture Capitalists | 2.98% | 3.44x |
| Last Minute Travelers | 4.14% | 3.43x |
| New York Trip Planners | 4.74% | 3.43x |
| Real Estate Decision Makers | 7.60% | 3.36x |
| United Arab Emirates Trip Planners | 3.33% | 3.35x |
| Online Grocery Shoppers | 8.57% | 3.27x |
| Harvard University Fans | 3.49% | 3.06x |
| Broadway Fans | 2.96% | 3.04x |
| Retired Government Employees | 2.20% | 3.04x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.71% | 26.04x |
| Lululemon | 1.14% | 19.64x |
| Michael Kors | 1.74% | 17.43x |
| Patagonia | 0.99% | 17.29x |
| Banana Republic | 6.54% | 13.42x |
| J. Crew | 4.76% | 11.57x |
| The North Face | 2.49% | 9.80x |
| Brooks Brothers | 4.10% | 9.00x |
| REI | 3.91% | 7.90x |
| LL Bean | 0.21% | 4.51x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 5.96% | 8.09x |
| New York City Real Estate Research Cluster | 1.86% | 6.10x |
| NYC Tourist Attractions | 3.55% | 6.06x |
| New York City Education & News Cluster | 2.60% | 5.76x |
| Aid Groups | 0.48% | 5.46x |
| LGBTQ Advocacy | 2.07% | 4.60x |
| Broadway Information | 1.11% | 4.45x |
| Middle East News | 0.89% | 4.18x |
| Marketing Professionals | 0.73% | 3.81x |
| Legal Information Research Cluster | 1.81% | 3.73x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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