Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 208.7 thousand unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 3.89% | 3.66x |
| New York Trip Planners | 4.69% | 3.36x |
| Retired Government Employees | 2.47% | 3.16x |
| Last Minute Travelers | 3.51% | 3.05x |
| Venture Capitalists | 2.86% | 3.02x |
| United Arab Emirates Trip Planners | 3.05% | 2.94x |
| Real Estate Decision Makers | 6.68% | 2.89x |
| Online Grocery Shoppers | 7.77% | 2.88x |
| Restaurant Menu Researchers | 3.37% | 2.85x |
| Sightseeing Travelers | 3.57% | 2.75x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.61% | 49.47x |
| Patagonia | 3.13% | 44.59x |
| Club Monaco | 3.91% | 43.15x |
| Ann Taylor | 4.26% | 38.07x |
| Zara | 6.13% | 37.27x |
| Uniqlo | 2.88% | 36.81x |
| Levi Strauss | 2.38% | 33.08x |
| Saint Laurent Paris | 1.79% | 31.59x |
| Armani | 4.05% | 30.63x |
| Urban Outfitters | 7.82% | 30.33x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 5.32% | 7.07x |
| New York City Real Estate Research Cluster | 1.72% | 5.28x |
| NYC Tourist Attractions | 3.18% | 5.15x |
| New York City Education & News Cluster | 2.24% | 5.06x |
| Marketing Professionals | 0.81% | 3.92x |
| Work Productivity | 0.42% | 3.52x |
| LGBTQ Advocacy | 1.50% | 3.40x |
| Aid Groups | 0.32% | 3.40x |
| New England Universities | 1.26% | 3.31x |
| Legal Information Research Cluster | 1.58% | 3.28x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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