Dstillery Audiences

SWEETGREEN

Audience Size: 36.1 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.81% 8.28x
School Closings Updates Readers 5.30% 6.12x
Online Grocery Shoppers 10.17% 5.87x
Ballet Enthusiasts 7.84% 5.36x
Real Estate Decision Makers 8.47% 5.13x
New York Trip Planners 8.26% 4.89x
Restaurant Menu Researchers 7.63% 4.40x
Broadway Fans 6.99% 4.28x
Burger Enthusiast 8.69% 4.15x
Last Minute Travelers 6.78% 4.14x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Intermix.

Location Composition Index
Intermix 2.30% 118.26x
Uniqlo 3.36% 104.11x
Saint Laurent Paris 1.29% 99.42x
Zara 6.48% 85.39x
Armani 4.77% 80.82x
Club Monaco 2.17% 78.47x
American Apparel 6.00% 55.00x
Bonobos 2.52% 48.07x
Urban Outfitters 8.30% 45.08x
Ann Taylor 3.56% 43.50x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.81% 20.42x
New York City Education & News Cluster 2.12% 17.64x
New York City Real Estate Research Cluster 5.93% 15.07x
New York City Family & Activity Cluster 8.26% 9.00x
Design Software 0.85% 7.92x
Hudson Valley New York Media 3.60% 6.94x
Washington & Northern Virginia 5.93% 6.75x
Broadway Information 1.48% 6.57x
International Travel 0.64% 5.55x
Middle East News 1.06% 4.99x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male