Dstillery Audiences

SWEETGREEN

Audience Size: 313 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 313 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.98% 4.75x
New York City Events Researchers 4.17% 4.18x
Real Estate Decision Makers 3.36% 3.81x
Modern Art Museum Researchers 2.90% 3.76x
Boston Trip Planners 3.71% 3.41x
Online Grammar Tool Users 0.52% 3.34x
Luxury Hotel Guests 0.87% 3.09x
Executive and C-Suite 1.91% 3.07x
School Closings Updates Readers 4.11% 3.06x
Ballet Enthusiasts 3.07% 2.97x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.06% 34.45x
Topshop 0.26% 32.41x
Supreme 0.16% 31.49x
Everlane 0.08% 27.37x
Intermix 0.57% 27.31x
Armani 1.95% 23.59x
Uniqlo 1.01% 21.82x
Zara 2.00% 20.68x
Club Monaco 0.54% 18.73x
Bonobos 0.87% 16.91x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.52% 7.26x
Washington & Northern Virginia 1.33% 6.16x
New York City Family & Activity Cluster 2.78% 5.87x
New York City Education & News Cluster 0.29% 5.74x
Hudson Valley New York Media 0.93% 5.08x
Legal Information Research Cluster 0.17% 4.97x
New Hampshire News 0.69% 4.68x
New York City Real Estate Research Cluster 0.23% 4.66x
Dubai Travel 0.58% 4.65x
Higher-End Fashion Brands 0.05% 4.40x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male