Explore the Sweetgreen Audience
Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sweetgreen audience.
INTERESTS
The Sweetgreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.27% | 4.93x |
| Ballet Enthusiasts | 9.24% | 4.68x |
| Online Grocery Shoppers | 9.45% | 4.26x |
| New York Trip Planners | 7.95% | 3.82x |
| Real Estate Decision Makers | 7.69% | 3.72x |
| Burger Enthusiast | 2.08% | 3.70x |
| Restaurant Menu Researchers | 6.11% | 3.65x |
| Venture Capitalists | 6.10% | 3.47x |
| SEO Specialists | 6.04% | 3.18x |
| Investment Banking Professionals | 5.47% | 3.10x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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APPAREL RETAILERS
The Sweetgreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.03% | 43.33x |
| Everlane | 0.79% | 32.61x |
| Intermix | 4.05% | 24.78x |
| Topshop | 2.09% | 24.11x |
| Uniqlo | 7.27% | 22.72x |
| Bonobos | 6.59% | 22.22x |
| Saint Laurent Paris | 3.54% | 21.70x |
| Calvin Klein | 1.76% | 20.75x |
| Zara | 9.40% | 20.02x |
| Armani | 9.72% | 18.43x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 4.73% | 8.89x |
| Institutional Investing | 0.53% | 8.15x |
| New York City Real Estate Research Cluster | 3.21% | 7.79x |
| New York City Education & News Cluster | 2.78% | 7.75x |
| Home Office Products | 0.08% | 7.11x |
| Law School Research Cluster | 0.10% | 6.40x |
| Marketing Professionals | 1.02% | 6.17x |
| Italy Cluster | 0.07% | 5.65x |
| Greece Cluster | 0.07% | 5.24x |
| Philanthropy - Nonprofits | 0.16% | 5.12x |
Composition Percentage:
The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
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DEMOGRAPHICS
The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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