Dstillery Audiences

SWEETGREEN

Audience Size: 1.2 Million Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.31% 3.57x
Online Grocery Shoppers 8.44% 3.36x
Ballet Enthusiasts 8.10% 3.35x
Real Estate Decision Makers 7.06% 2.95x
New York Trip Planners 7.39% 2.94x
Restaurant Menu Researchers 5.50% 2.76x
Burger Enthusiast 1.66% 2.74x
Venture Capitalists 5.20% 2.53x
Broadway Fans 5.32% 2.45x
SEO Specialists 5.32% 2.39x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Supreme.

Location Composition Index
Supreme 1.09% 41.86x
Everlane 0.80% 36.61x
Intermix 4.24% 26.45x
Uniqlo 6.82% 23.95x
Topshop 2.01% 23.94x
Bonobos 6.85% 23.52x
Saint Laurent Paris 3.39% 21.75x
Calvin Klein 1.86% 21.62x
Zara 9.12% 21.00x
Club Monaco 4.18% 18.77x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.92% 5.99x
New York City Education & News Cluster 2.37% 5.78x
New York City Real Estate Research Cluster 3.09% 5.68x
London Tourism & Events 0.08% 5.56x
Institutional Investing 0.43% 4.36x
Marketing Professionals 0.94% 4.04x
Home Office Products 0.05% 3.69x
Franco-African Cluster 0.04% 3.55x
Hudson Valley New York Media 1.48% 3.51x
Broadway Information 1.22% 3.41x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male