Dstillery Audiences

SWEETGREEN

Audience Size: 107.5 Thousand Devices

Explore the Sweetgreen Audience

Below you'll find more information about the Sweetgreen audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Sweetgreen audience.

Dstillery Crafted Audiences

INTERESTS

The Sweetgreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sweetgreen audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.28% 7.07x
School Closings Updates Readers 3.58% 6.22x
Ballet Enthusiasts 6.36% 4.79x
New York Trip Planners 6.49% 4.33x
SEO Specialists 5.96% 4.10x
Opera Enthusiasts 7.42% 3.81x
Online Grocery Shoppers 5.43% 3.66x
Getaways Researchers 2.91% 3.35x
Telemedicine Content Readers 1.85% 3.19x
E-cycling Enthusiasts 5.30% 3.18x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Interest attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sweetgreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sweetgreen audience is Topshop.

Location Composition Index
Topshop 1.07% 47.35x
Intermix 2.05% 30.55x
Uniqlo 4.50% 25.43x
Saint Laurent Paris 1.43% 21.34x
Armani 6.13% 19.85x
Club Monaco 2.51% 19.06x
Zara 5.29% 17.27x
Calvin Klein 0.81% 15.70x
American Apparel 5.76% 14.81x
Joe's Jeans 0.49% 14.79x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Location attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sweetgreen audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.46% 19.01x
New York City Real Estate Research Cluster 2.78% 12.18x
New York City Education & News Cluster 0.66% 8.71x
Broadway Information 0.93% 6.29x
New York City Family & Activity Cluster 4.37% 5.93x
India Cluster 0.53% 5.70x
Washington & Northern Virginia 2.25% 5.22x
Data Analysis & Scripting 0.79% 4.95x
Higher-End Fashion Brands 0.05% 4.40x
College Planning 1.06% 3.74x
Composition Percentage: The overlap percentage between the Sweetgreen audience and the Content Affinity attribute.
Index: A comparison of the Sweetgreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sweetgreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male