Dstillery Audiences

SYNOVUS BANK

Audience Size: 279.3 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 279.3 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 8.99% 4.12x
South Atlantic Voters 8.82% 4.03x
Atlanta Trip Planners 6.99% 3.67x
Georgia Trip Planners 8.32% 3.63x
Florida Trip Planners 7.10% 3.50x
South Carolina Gamecocks Fans 5.82% 3.42x
Florida State Seminoles Fans 6.10% 3.00x
Atlanta United Fans 5.38% 2.98x
Florida Gators Fans 6.27% 2.88x
Palm Beach Trip Planners 5.71% 2.88x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 3.41% 12.06x
Tommy Bahama 3.86% 8.76x
Chicos 6.64% 5.99x
Brooks Brothers 3.49% 5.69x
Jos A. Bank Clothiers 5.38% 5.60x
Intermix 0.73% 5.36x
White House Black Market 6.94% 5.17x
Express Outlets 1.09% 5.16x
Talbots 3.82% 5.14x
Armani 2.31% 5.12x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.11% 5.86x
Savannah Georgia News 2.33% 4.68x
South Carolina News 6.82% 4.49x
Alabama News 11.26% 4.11x
Holiday Gifts 0.11% 3.98x
French Canadian Cluster 0.11% 3.73x
Real Estate Cluster 0.17% 3.69x
Meeting Planning & Hotels 0.12% 3.61x
Brazil & Portugal News 0.22% 3.58x
Florida Local News Cluster 9.26% 3.40x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female