Dstillery Audiences

SYNOVUS BANK

Audience Size: 233.8 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 233.8 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.40% 5.48x
Verizon Wireless Customers 0.40% 4.21x
Florida Gulf Coast Travel Researchers 10.43% 4.02x
Florida Trip Planners 9.11% 3.93x
South Atlantic Voters 9.41% 3.68x
True Crime Podcast Listeners 0.23% 3.35x
Palm Beach Trip Planners 6.98% 3.21x
Florida County and Local Fair Visitors 9.31% 2.99x
South Atlantic State Fair Visitors 7.29% 2.93x
Georgia Trip Planners 8.00% 2.89x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 3.19% 12.20x
Tommy Bahama 3.10% 9.27x
Levi Strauss 0.04% 6.79x
Chicos 6.33% 6.46x
Jos A. Bank Clothiers 5.21% 6.12x
Brooks Brothers 3.18% 5.82x
Talbots 3.79% 5.75x
White House Black Market 6.55% 5.57x
Intermix 0.58% 5.35x
Express Outlets 0.97% 5.28x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.44% 4.92x
Addiction & Recovery Reference 0.40% 4.00x
Natural & Healthy Living Researchers 0.20% 3.99x
Film Production 0.20% 3.76x
Clean Energy 0.20% 3.72x
Florida Local News Cluster 15.28% 3.68x
Free Online Game Players 0.20% 3.68x
Meeting Planning & Hotels 0.12% 3.61x
Alabama News 12.45% 3.56x
Internet Radio 0.30% 3.52x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female