Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 243.4 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 8.74% | 4.37x |
| Georgia Trip Planners | 8.92% | 4.01x |
| Florida Gulf Coast Travel Researchers | 8.88% | 4.00x |
| Atlanta Trip Planners | 7.00% | 3.85x |
| Florida State Seminoles Fans | 6.35% | 3.52x |
| South Atlantic State Fair Visitors | 7.04% | 3.22x |
| Florida Gators Fans | 5.92% | 3.17x |
| Tampa and St Petersburg Trip Planners | 4.84% | 2.95x |
| Clemson Tigers Fans | 5.45% | 2.93x |
| South Carolina Gamecocks Fans | 4.51% | 2.91x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 2.93% | 11.68x |
| Tommy Bahama | 4.72% | 8.51x |
| Jos A. Bank Clothiers | 5.31% | 5.51x |
| Chicos | 5.84% | 5.33x |
| Brooks Brothers | 3.20% | 5.30x |
| Talbots | 3.86% | 4.86x |
| White House Black Market | 6.55% | 4.82x |
| Hollister | 3.98% | 4.58x |
| Express Outlets | 0.95% | 4.57x |
| LOFT | 5.98% | 4.48x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 2.92% | 6.17x |
| Savannah Georgia News | 1.88% | 4.75x |
| South Carolina News | 5.56% | 4.64x |
| Alternative Movie Streaming | 0.14% | 4.51x |
| Alabama News | 8.66% | 4.05x |
| Florida Local News Cluster | 9.78% | 3.95x |
| Florida Jacksonville & Orlando Cluster | 7.04% | 3.82x |
| South Florida Cluster | 7.65% | 3.75x |
| Georgia Cluster | 6.97% | 2.97x |
| Decoration & Fabric | 0.07% | 2.92x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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