Dstillery Audiences

SYNOVUS BANK

Audience Size: 43.4 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 43.4 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.76% 4.72x
Tampa and St Petersburg Trip Planners 3.07% 3.80x
Florida Gators Fans 3.44% 3.61x
Florida Atlantic Coast Trip Planners 4.11% 3.53x
Orlando Trip Planners 4.41% 3.46x
Florida State Seminoles Fans 3.22% 3.45x
South Atlantic Voters 3.81% 3.42x
Florida Gulf Coast Travel Researchers 3.96% 3.37x
Hard Rock Hotel & Casino Trip Planners 3.89% 3.37x
SEC Fans 3.22% 3.22x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 2.45% 16.93x
Tommy Bahama 1.04% 5.73x
Gymboree 1.78% 5.34x
Talbots 1.55% 5.30x
Old Navy 2.14% 4.86x
Victoria's Secret 2.47% 4.60x
Charlotte Russe 0.69% 4.36x
Journeys 0.92% 4.30x
Brooks Brothers 1.78% 4.20x
Abercrombie & Fitch 0.56% 4.16x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 7.40% 6.42x
Florida Jacksonville & Orlando Cluster 6.13% 5.46x
Alabama News 3.89% 4.35x
Georgia Cluster 4.86% 3.54x
South Florida Cluster 2.17% 1.86x
Educational Publishing 0.75% 1.62x
Home Decoration Content Readers 1.20% 1.59x
Beach Vacations 1.12% 1.58x
US Military Cluster 1.42% 1.58x
Women Shoppers 0.90% 1.57x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female