Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 48.5 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 10.57% | 3.97x |
| Florida Gulf Coast Travel Researchers | 9.09% | 3.30x |
| Clemson Tigers Fans | 7.37% | 3.07x |
| Auburn Tigers Fans | 6.88% | 2.91x |
| Florida Trip Planners | 5.65% | 2.54x |
| Key West Florida Trip Planners | 7.62% | 2.54x |
| Southeastern Voters | 6.39% | 2.53x |
| Florida State Seminoles Fans | 5.90% | 2.37x |
| Palm Beach Trip Planners | 4.42% | 2.30x |
| South Carolina Gamecocks Fans | 3.93% | 2.30x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.33% | 11.65x |
| Belk | 2.15% | 8.24x |
| Abercrombie & Fitch | 0.32% | 7.54x |
| Jos A. Bank Clothiers | 3.35% | 6.86x |
| Brooks Brothers | 1.85% | 6.57x |
| Anthropologie | 1.64% | 6.35x |
| Free People | 0.95% | 6.26x |
| Chicos | 4.05% | 6.00x |
| J. Crew | 2.59% | 5.96x |
| Club Monaco | 0.25% | 5.52x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Teen Hair.
| Content Affinity | Composition | Index |
| Teen Hair | 0.65% | 4.13x |
| Vegans & Animal Welfare | 0.33% | 3.81x |
| New York City Education & News Cluster | 0.35% | 3.72x |
| Teaching Tools for Kids | 0.74% | 3.44x |
| Garden Power Equipment | 0.50% | 3.42x |
| Savannah Georgia News | 1.72% | 3.35x |
| Cakes & Sweets | 0.45% | 3.35x |
| Winter Sports & Gear | 0.27% | 3.33x |
| Alabama News | 9.58% | 3.26x |
| Routers, Switches & Networking | 0.74% | 3.21x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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