Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 209.7 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 11.40% | 3.76x |
| Atlanta Trip Planners | 7.42% | 3.38x |
| South Atlantic Voters | 8.22% | 3.35x |
| Georgia Trip Planners | 9.01% | 3.14x |
| Georgia County and Local Fair Visitors | 9.20% | 3.12x |
| SEC Fans | 6.74% | 3.02x |
| Florida Trip Planners | 6.07% | 2.96x |
| Auburn Tigers Fans | 7.17% | 2.95x |
| Georgia Activities Researchers | 3.92% | 2.93x |
| South Carolina Gamecocks Fans | 4.84% | 2.91x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.17% | 5.26x |
| Armani | 1.00% | 3.64x |
| Johnston and Murphy | 0.01% | 3.37x |
| Tommy Bahama | 1.02% | 3.18x |
| Brooks Brothers | 1.74% | 3.10x |
| Anthropologie | 2.20% | 2.78x |
| Talbots | 3.04% | 2.75x |
| Supreme | 0.02% | 2.67x |
| Jos A. Bank Clothiers | 3.93% | 2.66x |
| Chicos | 5.02% | 2.66x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.25% | 5.12x |
| Alabama News | 13.61% | 4.29x |
| Savannah Georgia News | 2.02% | 4.17x |
| Spanish Health & Wellness | 0.18% | 4.16x |
| Accounting | 0.12% | 3.62x |
| South Carolina News | 6.13% | 3.51x |
| Winter Sports & Gear | 0.27% | 3.33x |
| Discount Shopping | 0.11% | 3.20x |
| Florida Naples News Cluster | 1.41% | 3.09x |
| Spam Call Number Searchers | 0.12% | 2.98x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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