Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 280.9 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 9.77% | 4.44x |
| Florida Gulf Coast Travel Researchers | 8.87% | 3.65x |
| Atlanta Trip Planners | 7.52% | 3.64x |
| Georgia Trip Planners | 8.22% | 3.36x |
| South Atlantic State Fair Visitors | 7.32% | 3.12x |
| Florida State Seminoles Fans | 6.53% | 3.10x |
| Palm Beach Trip Planners | 6.43% | 3.10x |
| Auburn Tigers Fans | 6.38% | 2.90x |
| Florida Gators Fans | 6.38% | 2.87x |
| Atlanta Braves Fans | 5.78% | 2.84x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.69% | 12.66x |
| Tommy Bahama | 4.50% | 8.80x |
| Chicos | 6.91% | 5.96x |
| Brooks Brothers | 3.69% | 5.73x |
| Jos A. Bank Clothiers | 5.67% | 5.69x |
| White House Black Market | 7.48% | 5.26x |
| Talbots | 4.16% | 5.25x |
| Intermix | 0.81% | 5.03x |
| Armani | 2.43% | 5.01x |
| Express Outlets | 1.14% | 4.91x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 2.69% | 5.21x |
| South Carolina News | 6.18% | 4.59x |
| Sports Apparel | 0.20% | 4.54x |
| Savannah Georgia News | 1.84% | 4.26x |
| Florida Local News Cluster | 9.27% | 3.79x |
| Alabama News | 9.32% | 3.63x |
| Meeting Planning & Hotels | 0.12% | 3.61x |
| South Florida Cluster | 7.57% | 3.36x |
| Brazil & Portugal News | 0.20% | 3.32x |
| Beach Vacations | 0.85% | 3.19x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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