Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 99 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 7.78% | 5.41x |
| Tampa and St Petersburg Trip Planners | 3.55% | 4.32x |
| Florida Atlantic Coast Trip Planners | 5.38% | 3.92x |
| Hard Rock Hotel & Casino Trip Planners | 5.17% | 3.80x |
| Florida Gulf Coast Travel Researchers | 4.65% | 3.78x |
| Florida State Seminoles Fans | 3.71% | 3.74x |
| Atlanta Trip Planners | 8.36% | 3.56x |
| Atlanta United Fans | 3.81% | 3.43x |
| Florida Gators Fans | 3.39% | 3.34x |
| South Atlantic Voters | 3.81% | 3.32x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.48% | 15.51x |
| Tommy Bahama | 2.69% | 8.90x |
| Jos A. Bank Clothiers | 3.43% | 6.85x |
| Hollister | 1.55% | 6.07x |
| Ralph Lauren | 0.62% | 5.96x |
| Gymboree | 2.42% | 5.90x |
| Chicos | 3.09% | 5.55x |
| Brooks Brothers | 2.82% | 5.48x |
| Columbia | 0.69% | 5.31x |
| Journeys | 2.27% | 5.21x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 4.23% | 25.46x |
| Florida Naples News Cluster | 2.14% | 6.07x |
| Florida Jacksonville & Orlando Cluster | 6.53% | 5.47x |
| Florida Local News Cluster | 7.15% | 5.38x |
| Southeast College Athletics | 0.57% | 4.79x |
| Lighting & Power | 0.42% | 4.69x |
| Georgia Cluster | 6.01% | 3.92x |
| South Carolina News | 1.98% | 3.17x |
| Alabama News | 3.13% | 3.17x |
| Horse Racing | 0.26% | 3.09x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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