Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 55.2 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.58% | 5.09x |
| South Atlantic Voters | 9.24% | 3.18x |
| Retirement Financial Account Researchers | 1.15% | 3.10x |
| Georgia County and Local Fair Visitors | 6.06% | 3.02x |
| Restaurant Supply Shoppers | 0.29% | 2.95x |
| Georgia Trip Planners | 8.66% | 2.88x |
| South Carolina Gamecocks Fans | 3.46% | 2.83x |
| Florida Trip Planners | 3.03% | 2.78x |
| Palm Beach Trip Planners | 5.19% | 2.73x |
| Fort Lauderdale Trip Planners | 2.16% | 2.70x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.92% | 14.39x |
| Belk | 1.43% | 13.56x |
| Chicos | 2.74% | 7.99x |
| Columbia | 0.49% | 7.44x |
| Armani | 0.70% | 7.16x |
| Jos A. Bank Clothiers | 1.41% | 6.80x |
| Talbots | 1.38% | 6.31x |
| White House Black Market | 2.19% | 6.16x |
| Anthropologie | 1.33% | 5.97x |
| Club Monaco | 0.22% | 5.81x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.73% | 6.07x |
| Finance & Accounting Cluster | 0.72% | 5.47x |
| South Carolina News | 4.33% | 4.10x |
| Georgia Cluster | 5.34% | 3.99x |
| Pet Forums | 0.21% | 3.89x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.72% | 3.78x |
| Alabama News | 6.49% | 3.56x |
| Motorcycle Lifestyle Researchers | 0.58% | 3.49x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.24% | 3.39x |
| New York City Real Estate Research Cluster | 0.29% | 3.38x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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