Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 107.4 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is Georgia County and Local Fair Visitors.
| Interest | Composition | Index |
| Georgia County and Local Fair Visitors | 10.35% | 3.19x |
| Florida Gulf Coast Travel Researchers | 10.25% | 3.06x |
| Atlanta Trip Planners | 6.83% | 2.94x |
| Georgia Activities Researchers | 4.24% | 2.81x |
| South Atlantic Voters | 7.25% | 2.78x |
| Georgia Trip Planners | 8.49% | 2.67x |
| Alabama Trip Planners | 10.35% | 2.49x |
| South Carolina Gamecocks Fans | 4.14% | 2.34x |
| Symphony Music Enthusiasts | 4.45% | 2.32x |
| Auburn Tigers Fans | 5.69% | 2.12x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 1.23% | 5.23x |
| Tommy Bahama | 0.59% | 4.48x |
| Armani | 0.42% | 4.17x |
| Saint Laurent Paris | 0.09% | 4.00x |
| Intermix | 0.08% | 3.65x |
| Anthropologie | 1.05% | 3.63x |
| Brooks Brothers | 0.72% | 3.50x |
| Chicos | 2.30% | 3.24x |
| Talbots | 1.31% | 3.17x |
| Urban Outfitters | 0.65% | 2.98x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Hometown Livability.
| Content Affinity | Composition | Index |
| Hometown Livability | 1.55% | 5.43x |
| Savannah Georgia News | 2.28% | 4.13x |
| Vegans & Animal Welfare | 0.33% | 3.81x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.41% | 3.81x |
| Florida Naples News Cluster | 1.97% | 3.81x |
| Alabama News | 11.90% | 3.63x |
| DIY Decoration & Furniture | 0.41% | 3.36x |
| Cakes & Sweets | 0.45% | 3.35x |
| Winter Sports & Gear | 0.27% | 3.33x |
| Discount Shopping | 0.11% | 3.20x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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