Dstillery Audiences

SYNOVUS BANK

Audience Size: 280.9 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 280.9 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 9.77% 4.44x
Florida Gulf Coast Travel Researchers 8.87% 3.65x
Atlanta Trip Planners 7.52% 3.64x
Georgia Trip Planners 8.22% 3.36x
South Atlantic State Fair Visitors 7.32% 3.12x
Florida State Seminoles Fans 6.53% 3.10x
Palm Beach Trip Planners 6.43% 3.10x
Auburn Tigers Fans 6.38% 2.90x
Florida Gators Fans 6.38% 2.87x
Atlanta Braves Fans 5.78% 2.84x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 3.69% 12.66x
Tommy Bahama 4.50% 8.80x
Chicos 6.91% 5.96x
Brooks Brothers 3.69% 5.73x
Jos A. Bank Clothiers 5.67% 5.69x
White House Black Market 7.48% 5.26x
Talbots 4.16% 5.25x
Intermix 0.81% 5.03x
Armani 2.43% 5.01x
Express Outlets 1.14% 4.91x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.69% 5.21x
South Carolina News 6.18% 4.59x
Sports Apparel 0.20% 4.54x
Savannah Georgia News 1.84% 4.26x
Florida Local News Cluster 9.27% 3.79x
Alabama News 9.32% 3.63x
Meeting Planning & Hotels 0.12% 3.61x
South Florida Cluster 7.57% 3.36x
Brazil & Portugal News 0.20% 3.32x
Beach Vacations 0.85% 3.19x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female