Dstillery Audiences

SYNOVUS BANK

Audience Size: 132.2 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 132.2 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 10.57% 4.18x
Georgia Activities Researchers 3.94% 4.03x
Executive Travelers 1.43% 3.40x
Florida Trip Planners 5.56% 3.34x
Atlanta United Fans 4.48% 3.18x
Georgia Trip Planners 7.71% 3.16x
SEC Fans 5.73% 3.07x
Florida Gulf Coast Travel Researchers 8.24% 3.05x
Hard Rock Hotel & Casino Trip Planners 6.99% 3.02x
Florida State Seminoles Fans 5.38% 2.97x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 4.04% 8.60x
Tommy Bahama 1.37% 6.40x
Armani 1.23% 5.94x
Anthropologie 3.06% 5.46x
Columbia 0.69% 5.23x
Talbots 3.88% 5.13x
Jos A. Bank Clothiers 5.16% 4.99x
Brooks Brothers 1.88% 4.87x
Chicos 5.84% 4.53x
Ralph Lauren 1.14% 4.37x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.79% 5.24x
South Carolina News 7.53% 4.92x
People Search 0.36% 3.92x
Assorted Topics (Freebies, Gardens, Jewelry) 0.54% 3.89x
Pet Forums 0.21% 3.89x
Alabama News 10.93% 3.77x
Florida Local News Cluster 11.65% 3.74x
Vermont Cluster 0.21% 3.58x
Dial-Up Internet 0.36% 3.45x
Florida Jacksonville & Orlando Cluster 5.20% 3.39x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male