Dstillery Audiences

SYNOVUS BANK

Audience Size: 243.4 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 243.4 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 8.74% 4.37x
Georgia Trip Planners 8.92% 4.01x
Florida Gulf Coast Travel Researchers 8.88% 4.00x
Atlanta Trip Planners 7.00% 3.85x
Florida State Seminoles Fans 6.35% 3.52x
South Atlantic State Fair Visitors 7.04% 3.22x
Florida Gators Fans 5.92% 3.17x
Tampa and St Petersburg Trip Planners 4.84% 2.95x
Clemson Tigers Fans 5.45% 2.93x
South Carolina Gamecocks Fans 4.51% 2.91x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 2.93% 11.68x
Tommy Bahama 4.72% 8.51x
Jos A. Bank Clothiers 5.31% 5.51x
Chicos 5.84% 5.33x
Brooks Brothers 3.20% 5.30x
Talbots 3.86% 4.86x
White House Black Market 6.55% 4.82x
Hollister 3.98% 4.58x
Express Outlets 0.95% 4.57x
LOFT 5.98% 4.48x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.92% 6.17x
Savannah Georgia News 1.88% 4.75x
South Carolina News 5.56% 4.64x
Alternative Movie Streaming 0.14% 4.51x
Alabama News 8.66% 4.05x
Florida Local News Cluster 9.78% 3.95x
Florida Jacksonville & Orlando Cluster 7.04% 3.82x
South Florida Cluster 7.65% 3.75x
Georgia Cluster 6.97% 2.97x
Decoration & Fabric 0.07% 2.92x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male