Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 279.3 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 8.99% | 4.12x |
| South Atlantic Voters | 8.82% | 4.03x |
| Atlanta Trip Planners | 6.99% | 3.67x |
| Georgia Trip Planners | 8.32% | 3.63x |
| Florida Trip Planners | 7.10% | 3.50x |
| South Carolina Gamecocks Fans | 5.82% | 3.42x |
| Florida State Seminoles Fans | 6.10% | 3.00x |
| Atlanta United Fans | 5.38% | 2.98x |
| Florida Gators Fans | 6.27% | 2.88x |
| Palm Beach Trip Planners | 5.71% | 2.88x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.41% | 12.06x |
| Tommy Bahama | 3.86% | 8.76x |
| Chicos | 6.64% | 5.99x |
| Brooks Brothers | 3.49% | 5.69x |
| Jos A. Bank Clothiers | 5.38% | 5.60x |
| Intermix | 0.73% | 5.36x |
| White House Black Market | 6.94% | 5.17x |
| Express Outlets | 1.09% | 5.16x |
| Talbots | 3.82% | 5.14x |
| Armani | 2.31% | 5.12x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.11% | 5.86x |
| Savannah Georgia News | 2.33% | 4.68x |
| South Carolina News | 6.82% | 4.49x |
| Alabama News | 11.26% | 4.11x |
| Holiday Gifts | 0.11% | 3.98x |
| French Canadian Cluster | 0.11% | 3.73x |
| Real Estate Cluster | 0.17% | 3.69x |
| Meeting Planning & Hotels | 0.12% | 3.61x |
| Brazil & Portugal News | 0.22% | 3.58x |
| Florida Local News Cluster | 9.26% | 3.40x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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