Dstillery Audiences

SYNOVUS BANK

Audience Size: 124.9 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 124.9 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 10.27% 7.33x
Atlanta Trip Planners 8.38% 5.31x
Florida Gators Fans 4.31% 4.34x
Florida Gulf Coast Travel Researchers 5.29% 4.03x
Atlanta United Fans 4.08% 3.94x
South Atlantic Voters 4.00% 3.88x
Florida State Seminoles Fans 3.70% 3.74x
Florida Atlantic Coast Trip Planners 5.21% 3.66x
Tampa and St Petersburg Trip Planners 3.25% 3.56x
Hard Rock Hotel & Casino Trip Planners 4.23% 3.56x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 3.64% 15.70x
Tommy Bahama 3.24% 9.13x
Jos A. Bank Clothiers 4.61% 6.55x
Chicos 3.86% 5.78x
Brooks Brothers 3.12% 5.75x
Gymboree 2.34% 5.48x
Ralph Lauren 0.77% 5.43x
Talbots 3.75% 5.36x
Hollister 2.15% 5.14x
Journeys 2.80% 4.74x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 5.66% 28.19x
Florida Naples News Cluster 2.42% 5.91x
Florida Jacksonville & Orlando Cluster 6.95% 5.07x
Georgia Cluster 8.46% 4.55x
Florida Local News Cluster 7.48% 4.52x
Alabama News 4.76% 4.15x
Tiny & Modular Home Researchers 0.68% 3.63x
Christianity Cluster 0.53% 3.37x
Tennessee Cluster 2.04% 3.31x
Yard Structures 0.45% 3.28x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female