Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 74.7 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 8.92% | 3.87x |
| Florida Trip Planners | 8.28% | 3.54x |
| True Crime Podcast Listeners | 0.23% | 3.35x |
| Florida Gulf Coast Travel Researchers | 8.28% | 3.18x |
| Florida County and Local Fair Visitors | 9.24% | 2.96x |
| Clemson Tigers Fans | 5.73% | 2.88x |
| Miami Trip Planners | 4.46% | 2.81x |
| Fort Lauderdale Trip Planners | 5.41% | 2.80x |
| Caribbean Destination Reopening Researchers | 2.23% | 2.78x |
| Symphony Music Enthusiasts | 3.82% | 2.63x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.40% | 11.88x |
| Abercrombie & Fitch | 0.38% | 10.06x |
| Intermix | 0.15% | 7.60x |
| Belk | 1.35% | 7.04x |
| Club Monaco | 0.18% | 6.84x |
| Brooks Brothers | 1.15% | 6.84x |
| Chicos | 4.00% | 6.44x |
| Jos A. Bank Clothiers | 2.91% | 6.08x |
| Armani | 0.34% | 5.93x |
| White House Black Market | 3.11% | 5.77x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 4.14% | 5.93x |
| Savannah Georgia News | 3.50% | 5.69x |
| Child Development | 0.96% | 4.88x |
| Shoes & Accessories | 0.58% | 4.40x |
| Teen Hair | 0.65% | 4.13x |
| South Carolina News | 7.32% | 4.12x |
| Vegans & Animal Welfare | 0.33% | 3.81x |
| Personal Investment & Advisor Researchers | 0.64% | 3.70x |
| Meeting Planning & Hotels | 0.12% | 3.61x |
| South Florida Cluster | 8.92% | 3.56x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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