Dstillery Audiences

SYNOVUS BANK

Audience Size: 131.9 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 131.9 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 14.18% 4.97x
Florida Trip Planners 12.61% 4.39x
Florida Gulf Coast Travel Researchers 12.46% 4.09x
Florida Gators Fans 10.17% 3.76x
Florida State Seminoles Fans 9.74% 3.68x
Key West Florida Trip Planners 11.60% 3.61x
Atlanta Trip Planners 7.88% 3.48x
South Atlantic State Fair Visitors 9.17% 3.36x
True Crime Podcast Listeners 0.23% 3.35x
Tampa and St Petersburg Trip Planners 6.59% 3.33x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 1.77% 9.46x
Tommy Bahama 1.60% 9.26x
Abercrombie & Fitch 0.37% 6.27x
Chicos 4.40% 6.24x
Jos A. Bank Clothiers 3.55% 5.86x
Talbots 2.61% 5.42x
Ralph Lauren 1.01% 5.29x
White House Black Market 3.82% 4.93x
Brooks Brothers 1.70% 4.92x
Armani 1.04% 4.61x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 7.31% 7.20x
Assorted Topics (Television, Origami, Men's Health) 0.43% 5.35x
National Parks 0.43% 5.22x
Maps & Navigation 0.43% 5.03x
Moving & Storage 0.57% 4.00x
Personal Finance Researchers 0.57% 3.75x
Savannah Georgia News 3.44% 3.73x
Florida Jacksonville & Orlando Cluster 13.61% 3.71x
Florida Local News Cluster 20.34% 3.66x
Meeting Planning & Hotels 0.12% 3.61x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male