Dstillery Audiences

SYNOVUS BANK

Audience Size: 284.7 Thousand Devices

Explore the Synovus Bank Audience

Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 284.7 thousand unique devices whose actions qualify for the Synovus Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Synovus Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 7.50% 3.31x
Florida Trip Planners 5.19% 3.20x
Atlanta Trip Planners 5.58% 3.00x
South Carolina Gamecocks Fans 3.91% 2.97x
Southeastern Voters 6.92% 2.91x
Georgia Trip Planners 7.82% 2.85x
Florida Gulf Coast Travel Researchers 7.88% 2.79x
Restaurant Supply Shoppers 0.32% 2.71x
Clemson Tigers Fans 5.90% 2.54x
Georgia County and Local Fair Visitors 7.05% 2.52x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Synovus Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Synovus Bank audience is Belk.

Location Composition Index
Belk 5.92% 5.56x
Armani 1.71% 3.83x
Tommy Bahama 1.59% 3.42x
Brooks Brothers 3.01% 3.42x
Talbots 4.83% 2.89x
Jos A. Bank Clothiers 6.48% 2.84x
Anthropologie 3.42% 2.79x
Chicos 7.54% 2.62x
Columbia 0.83% 2.60x
Johnston and Murphy 0.01% 2.51x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 1.60% 4.39x
South Carolina News 6.35% 4.13x
Alabama News 11.73% 4.11x
New England & Ivy League Sports 0.12% 3.81x
Maps & Navigation 0.13% 3.68x
Healthcare - Doctors & Diagnosis 0.12% 3.67x
Law School 0.13% 3.35x
Winter Sports & Gear 0.27% 3.33x
Discount Shopping 0.11% 3.20x
Savannah Georgia News 1.28% 3.20x
Composition Percentage: The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Synovus Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male