Explore the Synovus Bank Audience
Below you'll find more information about the Synovus Bank audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the Synovus Bank audience.
INTERESTS
The Synovus Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Synovus Bank audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 12.14% | 4.06x |
| Fort Lauderdale Trip Planners | 8.67% | 3.78x |
| Palm Beach Trip Planners | 7.51% | 3.37x |
| Florida County and Local Fair Visitors | 10.98% | 3.23x |
| Florida Gulf Coast Travel Researchers | 9.25% | 2.98x |
| Hawaii Trip Planners | 5.20% | 2.79x |
| Home Coffee Makers | 4.05% | 2.58x |
| Dance Enthusiasts | 4.62% | 2.52x |
| Healthcare Thought Leaders | 4.05% | 2.47x |
| Florida Trip Planners | 6.36% | 2.47x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Interest attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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APPAREL RETAILERS
The Synovus Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Synovus Bank audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.28% | 11.81x |
| Tommy Bahama | 1.49% | 10.26x |
| Belk | 2.98% | 9.24x |
| Intermix | 0.22% | 9.11x |
| Armani | 0.75% | 6.78x |
| Anthropologie | 2.02% | 6.24x |
| J. Crew | 3.10% | 6.08x |
| Brooks Brothers | 1.52% | 5.70x |
| Chicos | 4.13% | 5.14x |
| Urban Outfitters | 1.12% | 5.03x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Location attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Synovus Bank audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.47% | 6.39x |
| Finance & Accounting Cluster | 1.25% | 5.49x |
| South Florida Cluster | 9.83% | 4.76x |
| Idaho Cluster | 1.16% | 3.99x |
| Wedding Planning | 1.16% | 3.94x |
| Vegans & Animal Welfare | 0.33% | 3.81x |
| New York City Education & News Cluster | 0.35% | 3.72x |
| Cakes & Sweets | 0.45% | 3.35x |
| Winter Sports & Gear | 0.27% | 3.33x |
| Discount Shopping | 0.11% | 3.20x |
Composition Percentage:
The overlap percentage between the Synovus Bank audience and the Content Affinity attribute.
Index: A comparison of the Synovus Bank audience to the internet population.
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DEMOGRAPHICS
The Synovus Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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