Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 117.9 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Small Luxury SUV Auto Intenders.
| Interest | Composition | Index |
| Small Luxury SUV Auto Intenders | 2.43% | 2.86x |
| Clemson Tigers Fans | 6.77% | 2.68x |
| Luxury Boutique Hotel Researchers | 4.17% | 2.56x |
| Memphis Grizzlies Fans | 5.21% | 2.49x |
| Vacation Planners | 3.99% | 2.37x |
| Tennessee Volunteers Fans | 5.90% | 2.36x |
| Montana and Idaho Trip Planners | 4.86% | 2.29x |
| Coffee Bean Shoppers | 4.69% | 2.29x |
| Car Rental Shoppers | 3.99% | 2.20x |
| SEC Fans | 5.56% | 2.20x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Chicos.
| Location | Composition | Index |
| Chicos | 6.32% | 8.52x |
| Patagonia | 0.91% | 8.36x |
| Jos A. Bank Clothiers | 4.99% | 7.86x |
| Talbots | 3.80% | 7.54x |
| Gymboree | 4.58% | 7.07x |
| LOFT | 5.64% | 6.38x |
| The North Face | 1.28% | 6.10x |
| Bonobos | 0.78% | 5.90x |
| Madewell | 1.51% | 5.72x |
| Dressbarn | 3.07% | 5.70x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.56% | 9.93x |
| Idaho Cluster | 3.12% | 5.87x |
| Oil & Energy | 0.52% | 5.67x |
| Toys Shopping | 0.52% | 5.39x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.69% | 4.43x |
| Custom Gifts | 0.35% | 3.95x |
| South Africa News Cluster | 0.69% | 3.94x |
| Colorado Snow | 0.35% | 3.86x |
| International Travel | 0.52% | 3.79x |
| Medical Supplies | 0.33% | 3.67x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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