Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 62.9 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Carolina Panthers Fans.
| Interest | Composition | Index |
| Carolina Panthers Fans | 4.96% | 2.31x |
| North Carolina Travel Researchers | 6.02% | 2.20x |
| Asheville Trip Planners | 4.96% | 2.18x |
| Poetry Readers | 3.89% | 2.16x |
| North Carolina Football Fans | 4.96% | 2.14x |
| Martial Arts Enthusiasts | 4.96% | 2.11x |
| Chicago Blackhawks Fans | 4.60% | 2.08x |
| Embroidery Enthusiasts | 4.60% | 2.00x |
| AT&T Wireless Customers | 0.13% | 1.98x |
| Mexico Trip Planners | 4.07% | 1.96x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Talbots.
| Location | Composition | Index |
| Talbots | 3.94% | 8.78x |
| Jos A. Bank Clothiers | 4.20% | 8.62x |
| Ann Taylor | 0.69% | 8.43x |
| LOFT | 4.05% | 8.28x |
| Chicos | 5.02% | 7.93x |
| Gymboree | 3.22% | 7.64x |
| H&M | 2.26% | 6.77x |
| Lululemon | 1.57% | 6.71x |
| Tommy Bahama | 0.72% | 6.07x |
| Club Monaco | 0.16% | 5.96x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.71% | 4.88x |
| Diet & Weight Loss | 0.56% | 4.03x |
| Mortgages & Insurance | 0.53% | 3.82x |
| Parenting Blogs | 0.35% | 3.46x |
| Trucks | 0.38% | 3.45x |
| North Carolina | 5.31% | 3.26x |
| Education Cluster | 0.35% | 3.23x |
| Science Education & Resources | 0.88% | 3.09x |
| Central California Cluster | 0.71% | 3.05x |
| Telescopes | 0.12% | 3.00x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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