Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 408.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 2.90% | 1.99x |
| Washington Skiers and Snowboarders | 2.80% | 1.99x |
| Seattle Trip Planners | 3.43% | 1.97x |
| South Carolina Gamecocks Fans | 1.68% | 1.84x |
| North Carolina Football Fans | 2.29% | 1.70x |
| Asheville Trip Planners | 2.13% | 1.67x |
| Carolina Panthers Fans | 1.81% | 1.65x |
| Western Canada Skiers and Snowboarders | 2.01% | 1.59x |
| Chicago Trip Planners | 2.13% | 1.45x |
| Clemson Tigers Fans | 1.62% | 1.35x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Belk.
| Location | Composition | Index |
| Belk | 2.88% | 12.66x |
| Chicos | 7.22% | 11.15x |
| Hollister | 4.38% | 11.06x |
| Gymboree | 4.47% | 10.75x |
| Brooks Brothers | 5.39% | 10.26x |
| American Eagle Outfitters | 7.93% | 10.09x |
| Buckle | 2.59% | 9.35x |
| Abercrombie & Fitch | 4.30% | 9.32x |
| Jos A. Bank Clothiers | 6.17% | 9.26x |
| Mens Wearhouse | 10.79% | 9.00x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.72% | 3.53x |
| North Carolina | 2.01% | 3.35x |
| Pacific Northwest Information Research Cluster | 2.07% | 3.01x |
| South Carolina News | 2.05% | 2.67x |
| Chicago Cluster | 2.43% | 1.91x |
| Alabama News | 1.54% | 1.33x |
| News Cluster | 2.76% | 1.26x |
| RPG & MMO Video Game Fans | 1.62% | 1.24x |
| Latest Sports News | 3.59% | 1.11x |
| Small Business Resources | 2.80% | 1.08x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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