Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 43.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Colorado Skiers and Snowboarders.
| Interest | Composition | Index |
| Colorado Skiers and Snowboarders | 7.04% | 3.07x |
| Quarantine Planners | 2.64% | 2.98x |
| Western Canada Skiers and Snowboarders | 4.11% | 2.71x |
| Thrift Store Shoppers | 3.81% | 2.65x |
| North Carolina Football Fans | 6.16% | 2.63x |
| Denver Trip Planners | 4.69% | 2.57x |
| Charitable Organization Researchers | 3.81% | 2.57x |
| Godiva Chocolate Fans | 4.99% | 2.47x |
| Professional Medical Journal Readers | 2.64% | 2.45x |
| North Carolina Travel Researchers | 6.16% | 2.44x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Talbots.
| Location | Composition | Index |
| Talbots | 4.25% | 8.00x |
| Ann Taylor | 1.03% | 7.86x |
| Jos A. Bank Clothiers | 4.56% | 7.77x |
| Club Monaco | 0.34% | 7.28x |
| LOFT | 5.09% | 7.19x |
| Chicos | 5.69% | 7.11x |
| Lululemon | 2.13% | 6.90x |
| The North Face | 0.89% | 6.57x |
| Saint Laurent Paris | 0.15% | 6.31x |
| Gymboree | 4.22% | 6.29x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.47% | 5.16x |
| North Carolina | 5.28% | 4.23x |
| Colorado Cluster | 2.64% | 4.17x |
| Caribbean Vacation | 0.37% | 3.91x |
| Texas News Cluster | 1.47% | 3.87x |
| Science Education & Resources | 0.57% | 3.71x |
| Furniture Shopping | 0.88% | 3.34x |
| Education Cluster | 0.35% | 3.23x |
| Middle East News | 0.48% | 3.20x |
| Sports - Climbing, Non-traditional | 0.88% | 3.08x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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