Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 129.3 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 2.09% | 2.46x |
| Carolina Panthers Fans | 2.09% | 1.93x |
| Little Rock Trip Planners | 1.93% | 1.76x |
| Clemson Tigers Fans | 2.05% | 1.75x |
| South Atlantic Voters | 2.09% | 1.74x |
| Chicago Trip Planners | 2.11% | 1.71x |
| GMC Vehicle Shopper | 1.77% | 1.69x |
| North Carolina Football Fans | 2.01% | 1.68x |
| UNC Tar Heels Fans | 1.69% | 1.62x |
| Southern Central Voters | 1.55% | 1.60x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Hollister.
| Location | Composition | Index |
| Hollister | 2.18% | 17.40x |
| Chicos | 4.96% | 15.27x |
| Express | 2.58% | 13.85x |
| LOFT | 3.36% | 13.53x |
| Belk | 1.72% | 11.90x |
| Lane Bryant | 3.46% | 10.53x |
| Lululemon | 3.23% | 10.38x |
| Madewell | 0.97% | 10.28x |
| Talbots | 2.96% | 10.08x |
| Abercrombie & Fitch | 1.35% | 10.03x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 2.19% | 4.38x |
| Illinois | 1.13% | 3.63x |
| Arkansas News | 1.01% | 3.57x |
| Delaware Cluster | 0.60% | 3.17x |
| South Carolina News | 2.01% | 3.04x |
| Southeast College Athletics | 0.30% | 2.73x |
| North Dakota Cluster | 0.64% | 2.53x |
| North Carolina Education | 1.05% | 2.48x |
| Idaho Cluster | 0.40% | 2.27x |
| Nebraska Cluster | 0.93% | 2.13x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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