Dstillery Audiences

TCBY YOGURT

Audience Size: 408.6 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 408.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 2.90% 1.99x
Washington Skiers and Snowboarders 2.80% 1.99x
Seattle Trip Planners 3.43% 1.97x
South Carolina Gamecocks Fans 1.68% 1.84x
North Carolina Football Fans 2.29% 1.70x
Asheville Trip Planners 2.13% 1.67x
Carolina Panthers Fans 1.81% 1.65x
Western Canada Skiers and Snowboarders 2.01% 1.59x
Chicago Trip Planners 2.13% 1.45x
Clemson Tigers Fans 1.62% 1.35x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Belk.

Location Composition Index
Belk 2.88% 12.66x
Chicos 7.22% 11.15x
Hollister 4.38% 11.06x
Gymboree 4.47% 10.75x
Brooks Brothers 5.39% 10.26x
American Eagle Outfitters 7.93% 10.09x
Buckle 2.59% 9.35x
Abercrombie & Fitch 4.30% 9.32x
Jos A. Bank Clothiers 6.17% 9.26x
Mens Wearhouse 10.79% 9.00x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.72% 3.53x
North Carolina 2.01% 3.35x
Pacific Northwest Information Research Cluster 2.07% 3.01x
South Carolina News 2.05% 2.67x
Chicago Cluster 2.43% 1.91x
Alabama News 1.54% 1.33x
News Cluster 2.76% 1.26x
RPG & MMO Video Game Fans 1.62% 1.24x
Latest Sports News 3.59% 1.11x
Small Business Resources 2.80% 1.08x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male