Dstillery Audiences

TCBY YOGURT

Audience Size: 402.5 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 402.5 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Carolina Panthers Fans.

Interest Composition Index
Carolina Panthers Fans 4.33% 2.11x
Auto Show Enthusiasts 4.59% 2.10x
Colorado County and Local Fair Visitors 4.53% 2.10x
Aspen Trip Planners 3.76% 2.02x
Colorado Skiers and Snowboarders 4.12% 2.01x
Denver Trip Planners 4.38% 2.00x
Getting Off the Grid Travelers 0.03% 1.99x
Chicago Trip Planners 4.38% 1.99x
Chicago Cubs Fans 3.97% 1.92x
Telluride Trip Planners 3.61% 1.80x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 8.94% 9.20x
Topshop 0.67% 7.79x
Brooks Brothers 4.60% 7.40x
Tommy Bahama 3.82% 6.90x
Chicos 7.71% 6.83x
Patagonia 1.51% 6.82x
Columbia 1.86% 6.76x
Talbots 5.43% 6.76x
Madewell 3.01% 6.72x
Levi Strauss 1.85% 6.66x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.21% 6.17x
Vietnam Cluster 0.15% 5.69x
Comedy Content 0.13% 5.59x
Humor & Entertainment 0.21% 5.15x
Idaho Cluster 1.55% 4.94x
Illinois Education 0.21% 4.30x
Memphis News 0.46% 4.14x
Illinois 0.93% 4.01x
Illinois College Sports 0.09% 3.97x
Colorado Snow 0.67% 3.91x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female