Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.65% | 5.36x |
| Healthcare Discount Shoppers | 1.95% | 3.52x |
| CRM Platform Users | 1.95% | 2.64x |
| Family Adventures Travelers | 0.43% | 2.48x |
| PC Users | 3.25% | 2.46x |
| Moving Truck Rental Researchers | 1.95% | 2.42x |
| Wedding Content Readers | 1.30% | 2.39x |
| Diner and Ice Cream Lovers | 2.16% | 2.33x |
| Gift Card Researchers | 0.87% | 2.32x |
| Beekeeping Enthusiasts | 0.87% | 2.32x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 2.56% | 12.44x |
| Lululemon | 3.20% | 11.74x |
| Chicos | 3.95% | 11.59x |
| Charlotte Russe | 1.22% | 10.89x |
| Brooks Brothers | 1.26% | 10.83x |
| Express Outlets | 0.72% | 10.24x |
| Belk | 1.08% | 10.22x |
| LOFT | 3.18% | 10.21x |
| White House Black Market | 3.56% | 10.01x |
| Ann Taylor | 0.72% | 8.60x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 0.60% | 9.18x |
| Idaho Cluster | 1.73% | 6.61x |
| Nebraska Cluster | 2.38% | 5.35x |
| Data, Analytics & Coding | 0.32% | 5.35x |
| Memphis News | 0.43% | 3.90x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.45% | 3.78x |
| Peru Media | 0.19% | 2.98x |
| Local Events & Travel Guide | 0.87% | 2.78x |
| Math Reference | 0.43% | 2.77x |
| Fashion Cluster | 1.08% | 2.68x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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