Dstillery Audiences

TCBY YOGURT

Audience Size: 45.6 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.65% 5.36x
Healthcare Discount Shoppers 1.95% 3.52x
CRM Platform Users 1.95% 2.64x
Family Adventures Travelers 0.43% 2.48x
PC Users 3.25% 2.46x
Moving Truck Rental Researchers 1.95% 2.42x
Wedding Content Readers 1.30% 2.39x
Diner and Ice Cream Lovers 2.16% 2.33x
Gift Card Researchers 0.87% 2.32x
Beekeeping Enthusiasts 0.87% 2.32x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 2.56% 12.44x
Lululemon 3.20% 11.74x
Chicos 3.95% 11.59x
Charlotte Russe 1.22% 10.89x
Brooks Brothers 1.26% 10.83x
Express Outlets 0.72% 10.24x
Belk 1.08% 10.22x
LOFT 3.18% 10.21x
White House Black Market 3.56% 10.01x
Ann Taylor 0.72% 8.60x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 0.60% 9.18x
Idaho Cluster 1.73% 6.61x
Nebraska Cluster 2.38% 5.35x
Data, Analytics & Coding 0.32% 5.35x
Memphis News 0.43% 3.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.45% 3.78x
Peru Media 0.19% 2.98x
Local Events & Travel Guide 0.87% 2.78x
Math Reference 0.43% 2.77x
Fashion Cluster 1.08% 2.68x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female