Dstillery Audiences

TCBY YOGURT

Audience Size: 236.9 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 236.9 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.23% 4.37x
Aspen Trip Planners 3.14% 2.58x
Online Content Creators 0.23% 2.57x
Carolina Panthers Fans 3.91% 2.17x
Telluride Trip Planners 2.91% 2.16x
Essential Oils Enthusiasts 0.22% 2.07x
Colorado Skiers and Snowboarders 3.53% 2.04x
Quarantine Planners 1.15% 1.99x
Lawyers 1.61% 1.98x
AT&T Wireless Customers 0.13% 1.98x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 9.37% 4.08x
Chicos 10.25% 3.54x
Belk 3.78% 3.53x
Talbots 5.86% 3.48x
Lululemon 4.53% 3.44x
LOFT 8.98% 3.26x
Patagonia 0.60% 3.04x
H&M 5.52% 2.98x
Anthropologie 3.67% 2.96x
Ann Taylor 1.57% 2.94x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Career Cluster A.

Content Affinity Composition Index
Career Cluster A 0.16% 3.83x
Law School 0.15% 3.82x
Backpacking 0.54% 3.78x
Idaho Cluster 1.07% 3.65x
Recreational Motor Sport Enthusiasts 0.23% 3.45x
International Travel 0.15% 3.42x
Private Aviation 0.15% 3.31x
Southeast College Athletics 0.23% 3.23x
North Carolina 3.76% 3.17x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.15% 3.16x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male