Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 4.65% | 5.64x |
| Korean Food Enthusiasts | 5.43% | 3.57x |
| Indian Food Enthusiasts | 4.65% | 3.39x |
| Home Goods Shoppers | 6.20% | 3.26x |
| Pantry Recipes Researchers | 3.10% | 3.26x |
| Vacation Planners | 5.43% | 3.21x |
| Telluride Trip Planners | 6.20% | 3.15x |
| Holiday Gift Shoppers | 3.88% | 3.12x |
| Adjustable Desks Shoppers | 6.98% | 3.07x |
| Bed & Bath Shoppers | 6.98% | 3.03x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Talbots.
| Location | Composition | Index |
| Talbots | 4.14% | 8.41x |
| Patagonia | 0.45% | 8.00x |
| Jos A. Bank Clothiers | 4.17% | 7.32x |
| The North Face | 0.93% | 6.93x |
| LOFT | 4.82% | 6.76x |
| Columbia | 0.58% | 6.65x |
| Belk | 2.02% | 6.44x |
| Urban Outfitters | 1.32% | 6.20x |
| American Apparel | 0.74% | 6.06x |
| Brooks Brothers | 1.54% | 6.05x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.47% | 5.16x |
| Fox News Content Consumers | 2.33% | 4.70x |
| Colorado Cluster | 3.10% | 4.66x |
| Nebraska Cluster | 3.88% | 4.61x |
| Missouri Travel & Outdoors Cluster | 3.10% | 4.54x |
| Missouri News Content Cluster | 4.65% | 4.54x |
| Chicago Cluster | 6.20% | 4.01x |
| US Military Cluster | 2.31% | 3.84x |
| Vegetarian Diet | 1.55% | 3.72x |
| Science Education & Resources | 0.57% | 3.71x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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