Dstillery Audiences

TCBY YOGURT

Audience Size: 29.4 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 4.65% 5.64x
Korean Food Enthusiasts 5.43% 3.57x
Indian Food Enthusiasts 4.65% 3.39x
Home Goods Shoppers 6.20% 3.26x
Pantry Recipes Researchers 3.10% 3.26x
Vacation Planners 5.43% 3.21x
Telluride Trip Planners 6.20% 3.15x
Holiday Gift Shoppers 3.88% 3.12x
Adjustable Desks Shoppers 6.98% 3.07x
Bed & Bath Shoppers 6.98% 3.03x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Talbots.

Location Composition Index
Talbots 4.14% 8.41x
Patagonia 0.45% 8.00x
Jos A. Bank Clothiers 4.17% 7.32x
The North Face 0.93% 6.93x
LOFT 4.82% 6.76x
Columbia 0.58% 6.65x
Belk 2.02% 6.44x
Urban Outfitters 1.32% 6.20x
American Apparel 0.74% 6.06x
Brooks Brothers 1.54% 6.05x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.47% 5.16x
Fox News Content Consumers 2.33% 4.70x
Colorado Cluster 3.10% 4.66x
Nebraska Cluster 3.88% 4.61x
Missouri Travel & Outdoors Cluster 3.10% 4.54x
Missouri News Content Cluster 4.65% 4.54x
Chicago Cluster 6.20% 4.01x
US Military Cluster 2.31% 3.84x
Vegetarian Diet 1.55% 3.72x
Science Education & Resources 0.57% 3.71x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female