Dstillery Audiences

TCBY YOGURT

Audience Size: 43.6 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 43.6 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 7.04% 3.07x
Quarantine Planners 2.64% 2.98x
Western Canada Skiers and Snowboarders 4.11% 2.71x
Thrift Store Shoppers 3.81% 2.65x
North Carolina Football Fans 6.16% 2.63x
Denver Trip Planners 4.69% 2.57x
Charitable Organization Researchers 3.81% 2.57x
Godiva Chocolate Fans 4.99% 2.47x
Professional Medical Journal Readers 2.64% 2.45x
North Carolina Travel Researchers 6.16% 2.44x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Talbots.

Location Composition Index
Talbots 4.25% 8.00x
Ann Taylor 1.03% 7.86x
Jos A. Bank Clothiers 4.56% 7.77x
Club Monaco 0.34% 7.28x
LOFT 5.09% 7.19x
Chicos 5.69% 7.11x
Lululemon 2.13% 6.90x
The North Face 0.89% 6.57x
Saint Laurent Paris 0.15% 6.31x
Gymboree 4.22% 6.29x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.47% 5.16x
North Carolina 5.28% 4.23x
Colorado Cluster 2.64% 4.17x
Caribbean Vacation 0.37% 3.91x
Texas News Cluster 1.47% 3.87x
Science Education & Resources 0.57% 3.71x
Furniture Shopping 0.88% 3.34x
Education Cluster 0.35% 3.23x
Middle East News 0.48% 3.20x
Sports - Climbing, Non-traditional 0.88% 3.08x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male