Dstillery Audiences

TCBY YOGURT

Audience Size: 117.9 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 117.9 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Small Luxury SUV Auto Intenders.

Interest Composition Index
Small Luxury SUV Auto Intenders 2.43% 2.86x
Clemson Tigers Fans 6.77% 2.68x
Luxury Boutique Hotel Researchers 4.17% 2.56x
Memphis Grizzlies Fans 5.21% 2.49x
Vacation Planners 3.99% 2.37x
Tennessee Volunteers Fans 5.90% 2.36x
Montana and Idaho Trip Planners 4.86% 2.29x
Coffee Bean Shoppers 4.69% 2.29x
Car Rental Shoppers 3.99% 2.20x
SEC Fans 5.56% 2.20x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Chicos.

Location Composition Index
Chicos 6.32% 8.52x
Patagonia 0.91% 8.36x
Jos A. Bank Clothiers 4.99% 7.86x
Talbots 3.80% 7.54x
Gymboree 4.58% 7.07x
LOFT 5.64% 6.38x
The North Face 1.28% 6.10x
Bonobos 0.78% 5.90x
Madewell 1.51% 5.72x
Dressbarn 3.07% 5.70x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.56% 9.93x
Idaho Cluster 3.12% 5.87x
Oil & Energy 0.52% 5.67x
Toys Shopping 0.52% 5.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.69% 4.43x
Custom Gifts 0.35% 3.95x
South Africa News Cluster 0.69% 3.94x
Colorado Snow 0.35% 3.86x
International Travel 0.52% 3.79x
Medical Supplies 0.33% 3.67x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female