Dstillery Audiences

TCBY YOGURT

Audience Size: 129.3 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 129.3 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.09% 2.46x
Carolina Panthers Fans 2.09% 1.93x
Little Rock Trip Planners 1.93% 1.76x
Clemson Tigers Fans 2.05% 1.75x
South Atlantic Voters 2.09% 1.74x
Chicago Trip Planners 2.11% 1.71x
GMC Vehicle Shopper 1.77% 1.69x
North Carolina Football Fans 2.01% 1.68x
UNC Tar Heels Fans 1.69% 1.62x
Southern Central Voters 1.55% 1.60x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Hollister.

Location Composition Index
Hollister 2.18% 17.40x
Chicos 4.96% 15.27x
Express 2.58% 13.85x
LOFT 3.36% 13.53x
Belk 1.72% 11.90x
Lane Bryant 3.46% 10.53x
Lululemon 3.23% 10.38x
Madewell 0.97% 10.28x
Talbots 2.96% 10.08x
Abercrombie & Fitch 1.35% 10.03x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is North Carolina.

Content Affinity Composition Index
North Carolina 2.19% 4.38x
Illinois 1.13% 3.63x
Arkansas News 1.01% 3.57x
Delaware Cluster 0.60% 3.17x
South Carolina News 2.01% 3.04x
Southeast College Athletics 0.30% 2.73x
North Dakota Cluster 0.64% 2.53x
North Carolina Education 1.05% 2.48x
Idaho Cluster 0.40% 2.27x
Nebraska Cluster 0.93% 2.13x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male