Dstillery Audiences

TCBY YOGURT

Audience Size: 453.2 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 453.2 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.99x
North Carolina Football Fans 4.42% 1.86x
Carolina Panthers Fans 3.81% 1.76x
Family Adventures Travelers 0.03% 1.70x
South Carolina Gamecocks Fans 3.21% 1.67x
North Carolina Travel Researchers 3.88% 1.64x
Colorado Skiers and Snowboarders 3.95% 1.61x
Solar Energy Researchers 3.48% 1.56x
North Midwest State Fair Visitors 3.61% 1.56x
Executive Travelers 0.02% 1.53x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Carhartt.

Location Composition Index
Carhartt 1.00% 10.00x
Jos A. Bank Clothiers 8.50% 9.05x
Brooks Brothers 4.97% 8.43x
Topshop 0.66% 7.93x
Columbia 1.99% 7.31x
Anthropologie 1.96% 7.27x
Madewell 3.07% 7.14x
Banana Republic 9.60% 6.99x
Tommy Bahama 3.61% 6.98x
Chicos 7.18% 6.95x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Franchising.

Content Affinity Composition Index
Franchising 0.07% 3.59x
North Carolina 3.00% 3.55x
Illinois 1.01% 3.51x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.10% 3.43x
Virginia Athletics 0.10% 3.04x
Nebraska Cluster 2.36% 3.01x
Computer Printers 0.07% 2.96x
Cheerleading 0.20% 2.95x
North Carolina Education 1.59% 2.82x
South Carolina News 3.58% 2.79x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male