Dstillery Audiences

TCBY YOGURT

Audience Size: 288.5 Thousand Devices

Explore the TCBY Yogurt Audience

Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 288.5 thousand unique devices whose actions qualify for the TCBY Yogurt audience.

Dstillery Crafted Audiences

INTERESTS

The TCBY Yogurt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TCBY Yogurt audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 1.87% 1.93x
Carolina Panthers Fans 1.97% 1.84x
South Carolina Gamecocks Fans 1.69% 1.83x
Arkansas Razorbacks Fans 1.73% 1.73x
Chicago Trip Planners 2.29% 1.68x
South Atlantic Voters 1.98% 1.68x
Louisiana Trip Planners 1.86% 1.60x
Tennessee Volunteers Fans 1.57% 1.60x
Southern Central Voters 1.77% 1.58x
Smoky Mountains Trip Planners 1.87% 1.52x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Belk.

Location Composition Index
Belk 3.11% 13.84x
Chicos 6.98% 12.55x
Hollister 3.02% 11.80x
Jos A. Bank Clothiers 5.13% 10.23x
LOFT 5.27% 9.95x
Gymboree 3.99% 9.74x
Express 3.19% 9.40x
Aeropostale 4.01% 9.22x
Abercrombie & Fitch 3.83% 9.18x
American Eagle Outfitters 6.48% 8.79x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.31% 4.38x
North Carolina 2.11% 3.96x
Illinois 0.98% 3.39x
Arkansas News 0.90% 3.21x
South Carolina News 1.94% 2.99x
Delaware Cluster 0.44% 2.32x
Clean Energy 0.19% 2.31x
Austin Cluster 0.90% 2.22x
Gadgets 0.06% 2.15x
Tennessee Cluster 1.19% 2.12x
Composition Percentage: The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female