Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 236.9 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.23% | 4.37x |
| Aspen Trip Planners | 3.14% | 2.58x |
| Online Content Creators | 0.23% | 2.57x |
| Carolina Panthers Fans | 3.91% | 2.17x |
| Telluride Trip Planners | 2.91% | 2.16x |
| Essential Oils Enthusiasts | 0.22% | 2.07x |
| Colorado Skiers and Snowboarders | 3.53% | 2.04x |
| Quarantine Planners | 1.15% | 1.99x |
| Lawyers | 1.61% | 1.98x |
| AT&T Wireless Customers | 0.13% | 1.98x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 9.37% | 4.08x |
| Chicos | 10.25% | 3.54x |
| Belk | 3.78% | 3.53x |
| Talbots | 5.86% | 3.48x |
| Lululemon | 4.53% | 3.44x |
| LOFT | 8.98% | 3.26x |
| Patagonia | 0.60% | 3.04x |
| H&M | 5.52% | 2.98x |
| Anthropologie | 3.67% | 2.96x |
| Ann Taylor | 1.57% | 2.94x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Career Cluster A.
| Content Affinity | Composition | Index |
| Career Cluster A | 0.16% | 3.83x |
| Law School | 0.15% | 3.82x |
| Backpacking | 0.54% | 3.78x |
| Idaho Cluster | 1.07% | 3.65x |
| Recreational Motor Sport Enthusiasts | 0.23% | 3.45x |
| International Travel | 0.15% | 3.42x |
| Private Aviation | 0.15% | 3.31x |
| Southeast College Athletics | 0.23% | 3.23x |
| North Carolina | 3.76% | 3.17x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.15% | 3.16x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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