Explore the TCBY Yogurt Audience
Below you'll find more information about the TCBY Yogurt audience, broken down in different categories based on their digital and physical behaviors. These are 453.2 thousand unique devices whose actions qualify for the TCBY Yogurt audience.
INTERESTS
The TCBY Yogurt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TCBY Yogurt audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.99x |
| North Carolina Football Fans | 4.42% | 1.86x |
| Carolina Panthers Fans | 3.81% | 1.76x |
| Family Adventures Travelers | 0.03% | 1.70x |
| South Carolina Gamecocks Fans | 3.21% | 1.67x |
| North Carolina Travel Researchers | 3.88% | 1.64x |
| Colorado Skiers and Snowboarders | 3.95% | 1.61x |
| Solar Energy Researchers | 3.48% | 1.56x |
| North Midwest State Fair Visitors | 3.61% | 1.56x |
| Executive Travelers | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Interest attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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APPAREL RETAILERS
The TCBY Yogurt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TCBY Yogurt audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.00% | 10.00x |
| Jos A. Bank Clothiers | 8.50% | 9.05x |
| Brooks Brothers | 4.97% | 8.43x |
| Topshop | 0.66% | 7.93x |
| Columbia | 1.99% | 7.31x |
| Anthropologie | 1.96% | 7.27x |
| Madewell | 3.07% | 7.14x |
| Banana Republic | 9.60% | 6.99x |
| Tommy Bahama | 3.61% | 6.98x |
| Chicos | 7.18% | 6.95x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Location attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TCBY Yogurt audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.07% | 3.59x |
| North Carolina | 3.00% | 3.55x |
| Illinois | 1.01% | 3.51x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 3.43x |
| Virginia Athletics | 0.10% | 3.04x |
| Nebraska Cluster | 2.36% | 3.01x |
| Computer Printers | 0.07% | 2.96x |
| Cheerleading | 0.20% | 2.95x |
| North Carolina Education | 1.59% | 2.82x |
| South Carolina News | 3.58% | 2.79x |
Composition Percentage:
The overlap percentage between the TCBY Yogurt audience and the Content Affinity attribute.
Index: A comparison of the TCBY Yogurt audience to the internet population.
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DEMOGRAPHICS
The TCBY Yogurt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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