Explore the TD Ameritrade Audience
Below you'll find more information about the TD Ameritrade audience, broken down in different categories based on their digital and physical behaviors. These are 504.5 thousand unique devices whose actions qualify for the TD Ameritrade audience.
INTERESTS
The TD Ameritrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Ameritrade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.12% | 2.24x |
| Ballet Enthusiasts | 4.23% | 2.12x |
| New York Trip Planners | 4.05% | 2.11x |
| Opera Enthusiasts | 3.11% | 2.01x |
| Online Grocery Shoppers | 4.18% | 1.96x |
| Broadway Fans | 3.33% | 1.96x |
| SMB Commercial Insurance Researchers | 2.77% | 1.95x |
| Real Estate Decision Makers | 3.33% | 1.94x |
| New York Yankees Fans | 3.47% | 1.83x |
| Vermont Trip Planners | 2.97% | 1.79x |
Composition Percentage:
The overlap percentage between the TD Ameritrade audience and the Interest attribute.
Index: A comparison of the TD Ameritrade audience to the internet population.
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APPAREL RETAILERS
The TD Ameritrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Ameritrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.53% | 24.07x |
| Supreme | 0.42% | 19.73x |
| Topshop | 1.35% | 19.00x |
| Intermix | 2.33% | 17.14x |
| Club Monaco | 3.56% | 16.12x |
| Saint Laurent Paris | 2.53% | 15.83x |
| Calvin Klein | 1.24% | 15.14x |
| Uniqlo | 4.52% | 14.91x |
| Zara | 6.73% | 14.70x |
| Bonobos | 3.74% | 13.98x |
Composition Percentage:
The overlap percentage between the TD Ameritrade audience and the Location attribute.
Index: A comparison of the TD Ameritrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Ameritrade audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.09% | 6.44x |
| Franchising | 0.04% | 3.83x |
| Discount Books | 0.07% | 3.47x |
| Germany Cluster | 0.04% | 3.35x |
| NYC Tourist Attractions | 1.61% | 3.30x |
| Nepal News | 0.03% | 3.24x |
| Cigars | 0.04% | 3.08x |
| Vietnam Cluster | 0.07% | 3.03x |
| New York City Real Estate Research Cluster | 1.25% | 2.98x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.95x |
Composition Percentage:
The overlap percentage between the TD Ameritrade audience and the Content Affinity attribute.
Index: A comparison of the TD Ameritrade audience to the internet population.
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DEMOGRAPHICS
The TD Ameritrade audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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