Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.26% | 3.16x |
| New York Trip Planners | 4.28% | 3.14x |
| Ballet Enthusiasts | 4.05% | 3.04x |
| Northeastern Voters | 2.99% | 2.67x |
| Caribbean Trip Planners | 3.46% | 2.59x |
| Online Grocery Shoppers | 6.88% | 2.56x |
| Broadway Fans | 2.79% | 2.51x |
| New York Rangers Fans | 2.34% | 2.44x |
| Vermont Trip Planners | 3.07% | 2.41x |
| Stay-at-Home Parents | 3.40% | 2.39x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 21.67x |
| Supreme | 0.47% | 16.40x |
| Lululemon | 10.41% | 16.30x |
| Intermix | 1.59% | 15.73x |
| Hugo Boss | 3.95% | 14.22x |
| Club Monaco | 1.48% | 12.57x |
| Armani | 3.07% | 11.70x |
| Zara | 3.49% | 11.10x |
| Uniqlo | 1.68% | 10.88x |
| Calvin Klein | 1.18% | 10.34x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.69% | 6.12x |
| Online Games | 0.57% | 5.87x |
| New York City Real Estate Research Cluster | 2.04% | 5.53x |
| NYC Tourist Attractions | 2.90% | 4.76x |
| New York City Family & Activity Cluster | 2.50% | 4.60x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.09% | 4.17x |
| Hudson Valley New York Media | 1.09% | 4.05x |
| Vermont Cluster | 0.53% | 3.73x |
| New Hampshire News | 0.72% | 3.67x |
| Maine Cluster | 0.88% | 3.41x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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