Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.26% | 3.46x |
| Ballet Enthusiasts | 6.02% | 3.27x |
| Online Grocery Shoppers | 6.08% | 3.20x |
| New York Trip Planners | 6.62% | 3.10x |
| New York Mets Fans | 3.49% | 2.75x |
| Northeastern Voters | 4.06% | 2.73x |
| New York Rangers Fans | 3.60% | 2.70x |
| Real Estate Decision Makers | 4.60% | 2.59x |
| Broadway Fans | 3.99% | 2.49x |
| Restaurant Menu Researchers | 3.63% | 2.42x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.33% | 18.36x |
| Supreme | 0.63% | 18.31x |
| Intermix | 2.00% | 15.12x |
| Lululemon | 11.77% | 12.76x |
| Zara | 4.22% | 10.65x |
| Hugo Boss | 5.01% | 10.40x |
| Calvin Klein | 1.12% | 10.20x |
| Uniqlo | 2.25% | 10.03x |
| Ann Taylor | 4.69% | 10.02x |
| Club Monaco | 1.64% | 9.32x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.05% | 5.65x |
| New York City Real Estate Research Cluster | 3.43% | 5.59x |
| NYC Tourist Attractions | 4.38% | 5.03x |
| Vermont Cluster | 0.89% | 4.72x |
| New York City Family & Activity Cluster | 4.24% | 4.66x |
| Online Games | 0.61% | 4.29x |
| Italy Cluster | 0.05% | 3.98x |
| Hudson Valley New York Media | 1.69% | 3.93x |
| New Hampshire News | 1.10% | 3.58x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.46x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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