Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 106.7 thousand unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.92% | 5.08x |
| North East State Fair Visitors | 7.03% | 3.03x |
| Major Airline Customers | 5.27% | 2.85x |
| Real Estate Decision Makers | 4.46% | 2.77x |
| Palm Beach Trip Planners | 5.81% | 2.69x |
| Mid-Range Grocery Shoppers | 5.41% | 2.60x |
| Ballet Enthusiasts | 3.65% | 2.54x |
| Readers of Nicaraguan Content | 5.27% | 2.49x |
| Readers of Puerto Rican Content | 5.41% | 2.49x |
| Cape Cod News Readers | 4.19% | 2.48x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.16% | 29.77x |
| Intermix | 0.53% | 29.46x |
| Saint Laurent Paris | 0.34% | 22.10x |
| Uniqlo | 0.81% | 18.12x |
| Armani | 1.39% | 17.05x |
| Zara | 1.50% | 17.00x |
| Calvin Klein | 0.23% | 14.92x |
| Club Monaco | 0.50% | 14.52x |
| American Apparel | 1.20% | 13.32x |
| Urban Outfitters | 2.01% | 12.19x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 1.89% | 5.67x |
| India Cluster | 0.41% | 5.53x |
| Law School | 0.41% | 5.27x |
| Vermont Cluster | 0.68% | 5.23x |
| Online Games | 0.81% | 4.79x |
| Furniture Shopping | 0.54% | 4.26x |
| Maine Cluster | 2.03% | 4.24x |
| Collectibles - Coins & Sports Cards | 0.54% | 4.12x |
| New York City Family & Activity Cluster | 2.84% | 3.93x |
| New Jersey Travel Location Cluster | 0.81% | 3.92x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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