Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 767.2 thousand unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.10% | 5.00x |
| New York City Events Researchers | 5.13% | 4.40x |
| North East State Fair Visitors | 8.10% | 4.03x |
| Cape Cod News Readers | 6.28% | 4.00x |
| Major Airline Customers | 6.68% | 3.39x |
| Miami Trip Planners | 6.15% | 3.22x |
| Real Estate Decision Makers | 5.36% | 3.19x |
| Palm Beach Trip Planners | 7.44% | 3.18x |
| Vermont Trip Planners | 5.32% | 3.15x |
| New York Trip Planners | 4.99% | 3.08x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 30.97x |
| Supreme | 0.22% | 23.40x |
| Intermix | 1.25% | 20.44x |
| Topshop | 0.46% | 19.82x |
| Uniqlo | 2.20% | 15.96x |
| Zara | 3.66% | 15.57x |
| Saint Laurent Paris | 1.06% | 15.14x |
| Calvin Klein | 0.57% | 15.08x |
| Armani | 3.32% | 14.73x |
| Ann Taylor | 2.44% | 12.98x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.09% | 7.91x |
| New Hampshire News | 3.01% | 7.11x |
| Online Games | 1.79% | 7.08x |
| NYC Tourist Attractions | 1.42% | 7.01x |
| New York City Real Estate Research Cluster | 2.31% | 6.13x |
| Vermont Cluster | 0.93% | 6.03x |
| Lacrosse College Athletics | 0.23% | 5.83x |
| New York City Family & Activity Cluster | 5.19% | 5.64x |
| Maine Cluster | 3.04% | 5.29x |
| Hudson Valley New York Media | 2.41% | 4.86x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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