Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.72% | 2.82x |
| Online Grocery Shoppers | 6.45% | 2.54x |
| Caribbean Trip Planners | 3.09% | 2.47x |
| Boston Trip Planners | 1.95% | 2.43x |
| Readers of Caribbean Content | 3.67% | 2.41x |
| Broadway Fans | 2.23% | 2.41x |
| Miami Trip Planners | 2.84% | 2.39x |
| Vermont Trip Planners | 2.66% | 2.38x |
| Northeastern Voters | 2.57% | 2.38x |
| New York Rangers Fans | 2.35% | 2.37x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.64% | 15.57x |
| Michael Kors | 1.52% | 12.71x |
| Carhartt | 1.06% | 9.87x |
| Banana Republic | 4.33% | 8.47x |
| Brooks Brothers | 2.73% | 5.90x |
| J. Crew | 2.43% | 5.70x |
| The North Face | 1.34% | 5.19x |
| REI | 2.04% | 4.38x |
| Gymboree | 0.86% | 2.87x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.63% | 6.01x |
| New York City Education & News Cluster | 2.51% | 5.85x |
| New York City Real Estate Research Cluster | 1.47% | 5.12x |
| NYC Tourist Attractions | 2.57% | 4.68x |
| Vermont Cluster | 0.55% | 4.23x |
| New York City Family & Activity Cluster | 1.81% | 4.20x |
| New Hampshire News | 0.78% | 3.81x |
| New England Universities | 1.16% | 3.47x |
| Franco-African Cluster | 0.05% | 3.39x |
| Hudson Valley New York Media | 0.76% | 3.31x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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