Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.71% | 2.81x |
| Northeastern Voters | 2.70% | 2.47x |
| Miami Trip Planners | 2.80% | 2.46x |
| Caribbean Trip Planners | 2.94% | 2.45x |
| Readers of Caribbean Content | 3.39% | 2.43x |
| Readers of Dominican Republic Content | 3.47% | 2.36x |
| Readers of Puerto Rican Content | 2.58% | 2.36x |
| Vermont Trip Planners | 2.66% | 2.36x |
| Broadway Fans | 2.22% | 2.31x |
| Online Grocery Shoppers | 5.87% | 2.30x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 23.73x |
| Intermix | 1.04% | 19.72x |
| Lululemon | 5.90% | 18.98x |
| Hugo Boss | 1.38% | 15.22x |
| Ann Taylor | 1.66% | 14.87x |
| Supreme | 0.19% | 14.83x |
| Zara | 2.41% | 14.66x |
| Armani | 1.82% | 13.71x |
| Club Monaco | 1.21% | 13.39x |
| Calvin Klein | 0.85% | 12.10x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.60% | 6.57x |
| New York City Education & News Cluster | 2.22% | 5.32x |
| New York City Real Estate Research Cluster | 1.48% | 4.82x |
| New York City Family & Activity Cluster | 1.96% | 4.29x |
| Vermont Cluster | 0.59% | 4.26x |
| NYC Tourist Attractions | 2.42% | 4.16x |
| New Hampshire News | 0.78% | 3.97x |
| Franco-African Cluster | 0.05% | 3.66x |
| Maine Cluster | 0.86% | 3.59x |
| Hudson Valley New York Media | 0.84% | 3.48x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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