Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 298.4 thousand unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 5.22% | 5.97x |
| New York City Events Researchers | 5.75% | 4.52x |
| Cape Cod News Readers | 6.53% | 3.85x |
| North East State Fair Visitors | 8.36% | 3.80x |
| Ballet Enthusiasts | 5.19% | 3.56x |
| Northeastern Voters | 6.14% | 3.21x |
| Major Airline Customers | 5.75% | 3.20x |
| New York Trip Planners | 5.40% | 3.20x |
| Real Estate Decision Makers | 4.94% | 3.05x |
| New England Patriots Fans | 5.68% | 2.93x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.09% | 22.94x |
| Intermix | 0.40% | 21.10x |
| Uniqlo | 0.58% | 17.67x |
| Armani | 1.01% | 17.51x |
| Zara | 1.32% | 17.07x |
| Saint Laurent Paris | 0.19% | 15.42x |
| Calvin Klein | 0.15% | 15.14x |
| Club Monaco | 0.38% | 14.17x |
| LL Bean | 0.51% | 12.71x |
| Urban Outfitters | 2.07% | 11.36x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.76% | 8.50x |
| New York City Education & News Cluster | 1.16% | 8.22x |
| Online Games | 1.80% | 7.04x |
| New York City Real Estate Research Cluster | 2.86% | 6.67x |
| New Hampshire News | 2.65% | 6.15x |
| New York City Family & Activity Cluster | 4.98% | 4.99x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.11% | 4.82x |
| New Jersey Travel Location Cluster | 1.48% | 4.60x |
| Korea Cluster | 0.25% | 4.50x |
| Maine Cluster | 2.86% | 4.44x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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