Explore the TD Bank Audience
Below you'll find more information about the TD Bank audience, broken down in different categories based on their digital and physical behaviors. These are 320.6 thousand unique devices whose actions qualify for the TD Bank audience.
INTERESTS
The TD Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TD Bank audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 10.77% | 4.92x |
| Cape Cod News Readers | 2.52% | 3.64x |
| Boston Trip Planners | 3.73% | 3.40x |
| Modern Art Museum Researchers | 2.52% | 3.25x |
| New York Trip Planners | 3.41% | 3.23x |
| School Closings Updates Readers | 4.34% | 3.21x |
| Restaurant Supply Shoppers | 0.28% | 3.12x |
| Vermont Trip Planners | 2.88% | 2.96x |
| New York City Events Researchers | 2.84% | 2.83x |
| Real Estate Decision Makers | 2.49% | 2.80x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Interest attribute.
Index: A comparison of the TD Bank audience to the internet population.
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APPAREL RETAILERS
The TD Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TD Bank audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 19.15x |
| Topshop | 0.14% | 17.72x |
| Supreme | 0.09% | 16.82x |
| Intermix | 0.34% | 16.33x |
| American Apparel | 2.35% | 14.61x |
| Zara | 1.28% | 13.20x |
| Saint Laurent Paris | 0.40% | 13.08x |
| Uniqlo | 0.57% | 12.33x |
| Armani | 0.97% | 11.76x |
| Gap | 2.26% | 11.47x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Location attribute.
Index: A comparison of the TD Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TD Bank audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.67% | 23.90x |
| Vermont Cluster | 0.68% | 13.62x |
| Upstate New York Travel Cluster | 1.46% | 8.03x |
| New York City Education & News Cluster | 0.32% | 6.26x |
| New York City Real Estate Research Cluster | 0.28% | 5.64x |
| New Hampshire News | 0.82% | 5.43x |
| New Jersey Travel Location Cluster | 0.39% | 4.64x |
| New York City Family & Activity Cluster | 2.20% | 4.59x |
| Music Education | 0.03% | 4.57x |
| NYC Tourist Attractions | 0.32% | 4.39x |
Composition Percentage:
The overlap percentage between the TD Bank audience and the Content Affinity attribute.
Index: A comparison of the TD Bank audience to the internet population.
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DEMOGRAPHICS
The TD Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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