Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.3 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.13x
Getting Off the Grid Travelers 0.03% 1.73x
New York Mets Fans 2.51% 1.62x
Work Hard, Play Hard Travelers 0.02% 1.57x
New York Rangers Fans 2.43% 1.51x
Caribbean Trip Planners 2.95% 1.47x
Northeastern Voters 2.56% 1.45x
Work Comes First Travelers 0.02% 1.41x
Ballet Enthusiasts 2.86% 1.40x
Sports Memorabilia Shoppers 2.53% 1.40x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 1.28% 21.51x
Everlane 0.21% 11.36x
Hugo Boss 5.32% 10.50x
Saint Laurent Paris 1.43% 10.19x
Uniqlo 2.45% 10.05x
Calvin Klein 0.95% 9.91x
Ann Taylor 3.76% 9.72x
Levi Strauss 2.56% 9.15x
H&M 9.20% 9.11x
Zara 3.66% 8.87x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.68x
Saskatchewan Media & Retail Cluster 0.02% 5.51x
Content Streamers & Downloaders 0.03% 4.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 4.20x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.34x
Local & Travel England - Northern England 0.02% 3.03x
South Carolina Travel 0.05% 2.94x
Environmentally Friendly Cars 0.02% 2.77x
Gadgets 0.08% 2.53x
Scientology 0.02% 2.41x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male