Explore the TGI Friday's Audience
Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the TGI Friday's audience.
INTERESTS
The TGI Friday's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.13x |
| Getting Off the Grid Travelers | 0.03% | 1.73x |
| New York Rangers Fans | 3.46% | 1.70x |
| Caribbean Trip Planners | 3.53% | 1.65x |
| New York Mets Fans | 3.10% | 1.62x |
| New York Trip Planners | 4.18% | 1.60x |
| Major Airline Customers | 3.44% | 1.59x |
| Work Hard, Play Hard Travelers | 0.02% | 1.57x |
| Online Grocery Shoppers | 3.70% | 1.56x |
| New York City Events Researchers | 3.58% | 1.54x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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APPAREL RETAILERS
The TGI Friday's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.91% | 19.00x |
| Everlane | 0.22% | 11.03x |
| Calvin Klein | 1.29% | 9.81x |
| Levi Strauss | 2.08% | 9.71x |
| Hugo Boss | 5.49% | 9.40x |
| Uniqlo | 2.24% | 9.01x |
| Zara | 4.06% | 9.00x |
| Saint Laurent Paris | 1.42% | 8.96x |
| H&M | 9.06% | 8.81x |
| Express | 6.59% | 8.79x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TGI Friday's audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 15.68x |
| Decoration & Fabric | 0.02% | 9.64x |
| Handyman Tools | 0.01% | 7.37x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.05% | 6.74x |
| Saskatchewan Media & Retail Cluster | 0.02% | 5.51x |
| Texas Off-Roading | 0.05% | 5.26x |
| Fashion & Cosmetics | 0.01% | 5.18x |
| Content Streamers & Downloaders | 0.03% | 4.85x |
| England Tourism | 0.02% | 4.34x |
| Memphis News | 0.58% | 4.27x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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DEMOGRAPHICS
The TGI Friday's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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