Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.2 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.13x
New York City Events Researchers 3.43% 1.84x
Burger Enthusiast 1.01% 1.80x
New York Mets Fans 3.14% 1.77x
Getting Off the Grid Travelers 0.03% 1.73x
Online Grocery Shoppers 3.83% 1.73x
New York Rangers Fans 3.25% 1.70x
Ballet Enthusiasts 3.34% 1.70x
New York Knicks Fans 3.17% 1.69x
Real Estate Decision Makers 3.45% 1.67x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 1.93% 22.23x
Saint Laurent Paris 2.03% 12.45x
Hugo Boss 8.19% 11.90x
Supreme 0.28% 11.74x
Uniqlo 3.50% 10.93x
Calvin Klein 0.92% 10.81x
Everlane 0.26% 10.78x
Ann Taylor 4.90% 10.26x
Intermix 1.56% 9.51x
Zara 4.36% 9.30x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.03% 4.85x
New York City Real Estate Research Cluster 1.32% 3.30x
Canada Shopping - Kitchenware 0.03% 3.25x
Office Furniture Design 0.07% 3.12x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 3.12x
Meeting Planning & Hotels 0.10% 2.94x
Brazil & Portugal News 0.15% 2.86x
Job Interview Process 0.17% 2.76x
Credit Unions & Consumer Protection 0.03% 2.70x
Illinois College Sports 0.06% 2.70x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male