Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.1 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.13x
Getting Off the Grid Travelers 0.03% 1.73x
New York Rangers Fans 3.46% 1.70x
Caribbean Trip Planners 3.53% 1.65x
New York Mets Fans 3.10% 1.62x
New York Trip Planners 4.18% 1.60x
Major Airline Customers 3.44% 1.59x
Work Hard, Play Hard Travelers 0.02% 1.57x
Online Grocery Shoppers 3.70% 1.56x
New York City Events Researchers 3.58% 1.54x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 0.91% 19.00x
Everlane 0.22% 11.03x
Calvin Klein 1.29% 9.81x
Levi Strauss 2.08% 9.71x
Hugo Boss 5.49% 9.40x
Uniqlo 2.24% 9.01x
Zara 4.06% 9.00x
Saint Laurent Paris 1.42% 8.96x
H&M 9.06% 8.81x
Express 6.59% 8.79x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.68x
Decoration & Fabric 0.02% 9.64x
Handyman Tools 0.01% 7.37x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 6.74x
Saskatchewan Media & Retail Cluster 0.02% 5.51x
Texas Off-Roading 0.05% 5.26x
Fashion & Cosmetics 0.01% 5.18x
Content Streamers & Downloaders 0.03% 4.85x
England Tourism 0.02% 4.34x
Memphis News 0.58% 4.27x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male