Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.3 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.13x
Getting Off the Grid Travelers 0.03% 1.73x
Work Hard, Play Hard Travelers 0.02% 1.57x
Work Comes First Travelers 0.02% 1.41x
Burger Enthusiast 0.85% 1.39x
Caribbean Trip Planners 3.05% 1.32x
Online Grocery Shoppers 3.29% 1.29x
Brooklyn Nets Fans 2.75% 1.29x
Major Airline Customers 3.01% 1.28x
New York Rangers Fans 2.65% 1.28x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 1.75% 20.88x
Saint Laurent Paris 1.80% 11.55x
Hugo Boss 7.21% 11.39x
Everlane 0.24% 10.91x
Uniqlo 3.01% 10.58x
Calvin Klein 0.88% 10.21x
Ann Taylor 4.35% 9.94x
Supreme 0.26% 9.87x
Levi Strauss 2.89% 9.07x
Zara 3.92% 9.04x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.03% 4.85x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.31x
Romanian News 0.04% 3.06x
Local & Travel England - East Midlands 0.04% 2.45x
Concert Posters 0.05% 2.12x
Greece Cluster 0.03% 2.11x
Tattoos & Costumes 0.04% 2.07x
New York City Family & Activity Cluster 1.89% 2.06x
Men's Fashion Shopping 0.02% 2.03x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.00x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male