Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.1 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 1.80% 1.73x
New York Jets Fans 1.61% 1.65x
New York Knicks Fans 1.79% 1.63x
New York Rangers Fans 1.77% 1.63x
Milwaukee Brewers Fans 1.62% 1.63x
Sports Memorabilia Shoppers 2.02% 1.63x
New York City Events Researchers 2.33% 1.62x
Detroit Pistons Fans 1.59% 1.60x
Fantasy Football Enthusiasts 1.78% 1.57x
Buffalo Bills Fans 1.56% 1.56x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 0.41% 22.77x
Everlane 0.23% 15.87x
Levi Strauss 1.96% 13.03x
Calvin Klein 1.52% 12.28x
Express 4.59% 11.39x
Hugo Boss 4.51% 11.33x
Zara 4.16% 11.30x
Club Monaco 1.40% 11.15x
H&M 7.73% 11.01x
Saint Laurent Paris 1.34% 10.68x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 2.64% 1.81x
Fantasy Sports 1.51% 1.55x
Chicago Cluster 1.95% 1.51x
Michigan Cluster 1.68% 1.36x
Baltimore Cluster 1.62% 1.31x
Connecticut News 1.73% 1.26x
South Florida Cluster 1.86% 1.26x
Hip-Hop Enthusiast 3.11% 1.24x
African American Celebrity Gossip 4.52% 1.20x
Sports News - Team Specific 10.04% 1.19x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male