Explore the TGI Friday's Audience
Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the TGI Friday's audience.
INTERESTS
The TGI Friday's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TGI Friday's audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 1.80% | 1.73x |
| New York Jets Fans | 1.61% | 1.65x |
| New York Knicks Fans | 1.79% | 1.63x |
| New York Rangers Fans | 1.77% | 1.63x |
| Milwaukee Brewers Fans | 1.62% | 1.63x |
| Sports Memorabilia Shoppers | 2.02% | 1.63x |
| New York City Events Researchers | 2.33% | 1.62x |
| Detroit Pistons Fans | 1.59% | 1.60x |
| Fantasy Football Enthusiasts | 1.78% | 1.57x |
| Buffalo Bills Fans | 1.56% | 1.56x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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APPAREL RETAILERS
The TGI Friday's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.41% | 22.77x |
| Everlane | 0.23% | 15.87x |
| Levi Strauss | 1.96% | 13.03x |
| Calvin Klein | 1.52% | 12.28x |
| Express | 4.59% | 11.39x |
| Hugo Boss | 4.51% | 11.33x |
| Zara | 4.16% | 11.30x |
| Club Monaco | 1.40% | 11.15x |
| H&M | 7.73% | 11.01x |
| Saint Laurent Paris | 1.34% | 10.68x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TGI Friday's audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 2.64% | 1.81x |
| Fantasy Sports | 1.51% | 1.55x |
| Chicago Cluster | 1.95% | 1.51x |
| Michigan Cluster | 1.68% | 1.36x |
| Baltimore Cluster | 1.62% | 1.31x |
| Connecticut News | 1.73% | 1.26x |
| South Florida Cluster | 1.86% | 1.26x |
| Hip-Hop Enthusiast | 3.11% | 1.24x |
| African American Celebrity Gossip | 4.52% | 1.20x |
| Sports News - Team Specific | 10.04% | 1.19x |
Composition Percentage:
The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
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DEMOGRAPHICS
The TGI Friday's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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