Dstillery Audiences

TGI FRIDAY'S

Audience Size: 771.5 Thousand Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 771.5 thousand unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.11% 1.70x
New York Trip Planners 2.56% 1.67x
New York City Events Researchers 2.42% 1.62x
Restaurant Menu Researchers 2.17% 1.62x
Work Comes First Travelers 0.56% 1.60x
Chicago Trip Planners 2.35% 1.57x
Caribbean Trip Planners 2.28% 1.55x
Louisville Cardinals Fans 1.61% 1.53x
Ballet Enthusiasts 2.28% 1.50x
Readers of Jamaican Content 1.73% 1.48x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Everlane.

Location Composition Index
Everlane 0.17% 15.76x
Levi Strauss 1.85% 14.10x
Calvin Klein 1.57% 13.74x
Zara 4.02% 13.15x
Club Monaco 1.57% 13.05x
Free People 2.57% 12.78x
H&M 5.89% 12.75x
Express 4.13% 12.52x
Saint Laurent Paris 1.26% 12.18x
Armani 2.93% 12.06x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.06% 2.63x
Scientology 0.03% 2.62x
New York City Education & News Cluster 1.22% 2.57x
New York City Real Estate Research Cluster 0.97% 2.45x
Cosmetics Business 0.07% 2.41x
Kentucky News 1.85% 2.23x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.19x
Poland Cluster 0.09% 2.15x
Brazil & Portugal News 0.10% 2.13x
Illinois 0.66% 2.12x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male