Dstillery Audiences

TGI FRIDAY'S

Audience Size: 1.1 Million Devices

Explore the TGI Friday's Audience

Below you'll find more information about the TGI Friday's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the TGI Friday's audience.

Dstillery Crafted Audiences

INTERESTS

The TGI Friday's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TGI Friday's audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.94% 1.72x
New York Trip Planners 4.63% 1.72x
Mid-Range Grocery Shoppers 3.94% 1.70x
New York Rangers Fans 3.62% 1.70x
Online Grocery Shoppers 4.65% 1.70x
New York City Events Researchers 4.46% 1.68x
Ballet Enthusiasts 4.64% 1.68x
New York Mets Fans 3.43% 1.61x
New York Knicks Fans 3.56% 1.57x
Major Airline Customers 4.07% 1.56x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Interest attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TGI Friday's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TGI Friday's audience is Topshop.

Location Composition Index
Topshop 2.05% 25.59x
Saint Laurent Paris 2.23% 13.00x
Supreme 0.28% 12.63x
Hugo Boss 9.13% 12.52x
Everlane 0.30% 12.29x
Uniqlo 3.72% 11.24x
Calvin Klein 0.97% 11.16x
Ann Taylor 5.01% 10.97x
Intermix 1.59% 10.11x
Armani 4.65% 9.85x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Location attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TGI Friday's audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.07% 5.00x
Local & Travel England - Northern England 0.03% 3.69x
London Tourism & Events 0.04% 3.50x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.47x
Canadian Universities 0.03% 3.44x
Computer Printers 0.04% 3.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.99x
New York City Education & News Cluster 1.05% 2.94x
Law School Research Cluster 0.04% 2.84x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.76x
Composition Percentage: The overlap percentage between the TGI Friday's audience and the Content Affinity attribute.
Index: A comparison of the TGI Friday's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TGI Friday's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male