Dstillery Audiences

TJ MAXX

Audience Size: 1.3 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.85x
Burger Enthusiast 0.09% 2.55x
Social Distancing Content Readers 0.09% 2.39x
School Closings Updates Readers 0.09% 1.75x
Verizon Wireless Customers 0.16% 1.60x
New York City Events Researchers 2.53% 1.47x
Online Payroll Services Users 2.87% 1.45x
North East State Fair Visitors 2.85% 1.45x
Cape Cod News Readers 2.31% 1.45x
Videographers 2.69% 1.43x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.78% 14.79x
Everlane 0.20% 12.27x
Supreme 0.18% 10.51x
Intermix 1.09% 10.14x
Uniqlo 2.49% 9.94x
Ann Taylor 3.30% 9.81x
Joe's Jeans 0.29% 9.69x
Dressbarn 7.04% 9.64x
Old Navy 16.58% 9.57x
Club Monaco 1.74% 9.46x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.11% 5.01x
Local & Travel England - East Midlands 0.13% 4.68x
Southern California Cluster 0.05% 4.19x
Discount Books 0.07% 4.18x
Comedy Content 0.07% 3.77x
Vermont Cluster 0.56% 3.58x
Institutional Investing 0.13% 3.56x
Memphis News 0.51% 3.51x
Germany Cluster 0.04% 3.22x
Greece Cluster 0.04% 3.20x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female