Dstillery Audiences

TJ MAXX

Audience Size: 775.5 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 775.5 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.57x
Real Estate Decision Makers 2.97% 1.48x
Cape Cod News Readers 2.37% 1.48x
Readers of Jamaican Content 2.31% 1.44x
North East State Fair Visitors 3.10% 1.42x
Miami Trip Planners 2.88% 1.42x
New England Patriots Fans 2.54% 1.41x
Readers of South American Content 2.64% 1.40x
UConn Huskies Fans 2.08% 1.39x
Readers of Dominican Republic Content 2.51% 1.38x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.84% 9.52x
Everlane 0.21% 9.29x
Supreme 0.22% 8.93x
Dressbarn 8.24% 8.74x
Old Navy 16.03% 8.72x
Calvin Klein 0.73% 8.70x
Uniqlo 2.61% 8.64x
Ann Taylor 3.85% 8.36x
Intermix 1.35% 8.32x
Levi Strauss 2.40% 8.04x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.93x
Local & Travel England - East Midlands 0.04% 3.07x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.67x
Malaya 0.02% 2.62x
Home Office Products 0.03% 2.52x
Bulgaria Cluster 0.02% 2.48x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.43x
Men's Fashion Shopping 0.02% 2.36x
Nepal News 0.03% 2.28x
Los Angeles Cluster 0.04% 2.27x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male