Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 754.1 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 1.73% | 1.49x |
| Readers of Dominican Republic Content | 2.04% | 1.39x |
| Fort Lauderdale Trip Planners | 1.83% | 1.38x |
| UConn Huskies Fans | 1.14% | 1.38x |
| Caribbean Trip Planners | 1.65% | 1.37x |
| Readers of Caribbean Content | 1.92% | 1.37x |
| Readers of Puerto Rican Content | 1.49% | 1.37x |
| Miami Trip Planners | 1.55% | 1.36x |
| Summer Festivals and Fairs Visitors | 1.70% | 1.36x |
| Vermont Trip Planners | 1.52% | 1.35x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 2.08% | 18.58x |
| Dressbarn | 4.66% | 15.59x |
| Old Navy | 6.85% | 15.56x |
| Forever 21 | 3.93% | 13.89x |
| Express Outlets | 0.37% | 13.22x |
| H&M | 3.14% | 12.93x |
| Hugo Boss | 1.16% | 12.74x |
| Uniqlo | 0.98% | 12.53x |
| Belk | 1.76% | 12.18x |
| Zara | 1.96% | 11.92x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.00% | 7.02x |
| Online Games | 0.21% | 2.25x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.06% | 2.05x |
| Latin American News | 0.21% | 1.97x |
| Central & South American News | 0.15% | 1.95x |
| Peru Media | 0.13% | 1.85x |
| New Hampshire News | 0.36% | 1.79x |
| Arts & Crafts | 0.06% | 1.77x |
| Spain News - Madrid & Seville | 0.21% | 1.77x |
| Cigars | 0.05% | 1.75x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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