Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 775.5 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.57x |
| Real Estate Decision Makers | 2.97% | 1.48x |
| Cape Cod News Readers | 2.37% | 1.48x |
| Readers of Jamaican Content | 2.31% | 1.44x |
| North East State Fair Visitors | 3.10% | 1.42x |
| Miami Trip Planners | 2.88% | 1.42x |
| New England Patriots Fans | 2.54% | 1.41x |
| Readers of South American Content | 2.64% | 1.40x |
| UConn Huskies Fans | 2.08% | 1.39x |
| Readers of Dominican Republic Content | 2.51% | 1.38x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.84% | 9.52x |
| Everlane | 0.21% | 9.29x |
| Supreme | 0.22% | 8.93x |
| Dressbarn | 8.24% | 8.74x |
| Old Navy | 16.03% | 8.72x |
| Calvin Klein | 0.73% | 8.70x |
| Uniqlo | 2.61% | 8.64x |
| Ann Taylor | 3.85% | 8.36x |
| Intermix | 1.35% | 8.32x |
| Levi Strauss | 2.40% | 8.04x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 3.93x |
| Local & Travel England - East Midlands | 0.04% | 3.07x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.67x |
| Malaya | 0.02% | 2.62x |
| Home Office Products | 0.03% | 2.52x |
| Bulgaria Cluster | 0.02% | 2.48x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.43x |
| Men's Fashion Shopping | 0.02% | 2.36x |
| Nepal News | 0.03% | 2.28x |
| Los Angeles Cluster | 0.04% | 2.27x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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