Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 154.5 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.69x |
| School Closings Updates Readers | 2.07% | 2.63x |
| Cape Cod News Readers | 3.81% | 2.22x |
| COVID Testing Researchers | 2.18% | 2.09x |
| Readers of Bengali Content | 2.61% | 2.08x |
| Major Airline Customers | 3.92% | 2.08x |
| Canada Trip Planners | 3.05% | 2.07x |
| Boston Trip Planners | 2.72% | 2.06x |
| Ireland Trip Planners | 3.59% | 2.02x |
| Camping Enthusiasts | 4.03% | 1.99x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 12.33x |
| Dressbarn | 6.54% | 12.24x |
| Joe's Jeans | 0.05% | 11.22x |
| Calvin Klein | 0.16% | 10.76x |
| Lane Bryant | 5.81% | 10.12x |
| Old Navy | 10.50% | 9.55x |
| Hollister | 4.57% | 9.46x |
| Zumiez | 4.58% | 7.73x |
| Abercrombie & Fitch | 0.28% | 7.67x |
| Belk | 1.91% | 7.65x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 1.31% | 9.81x |
| India Cluster | 0.39% | 5.42x |
| Australia & New Zealand Media | 0.54% | 4.32x |
| Southern California Cluster | 0.05% | 4.19x |
| New Hampshire News | 1.31% | 3.80x |
| Teen Hair | 0.21% | 3.70x |
| Los Angeles Tourism | 0.33% | 3.67x |
| Weight Lifting Enthusiasts | 0.26% | 3.54x |
| Mississippi News | 2.72% | 3.49x |
| Public Policy Media | 0.33% | 3.48x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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