Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.85x |
| Burger Enthusiast | 0.09% | 2.55x |
| Social Distancing Content Readers | 0.09% | 2.39x |
| School Closings Updates Readers | 0.09% | 1.75x |
| Verizon Wireless Customers | 0.16% | 1.60x |
| New York City Events Researchers | 2.53% | 1.47x |
| Online Payroll Services Users | 2.87% | 1.45x |
| North East State Fair Visitors | 2.85% | 1.45x |
| Cape Cod News Readers | 2.31% | 1.45x |
| Videographers | 2.69% | 1.43x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.78% | 14.79x |
| Everlane | 0.20% | 12.27x |
| Supreme | 0.18% | 10.51x |
| Intermix | 1.09% | 10.14x |
| Uniqlo | 2.49% | 9.94x |
| Ann Taylor | 3.30% | 9.81x |
| Joe's Jeans | 0.29% | 9.69x |
| Dressbarn | 7.04% | 9.64x |
| Old Navy | 16.58% | 9.57x |
| Club Monaco | 1.74% | 9.46x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.11% | 5.01x |
| Local & Travel England - East Midlands | 0.13% | 4.68x |
| Southern California Cluster | 0.05% | 4.19x |
| Discount Books | 0.07% | 4.18x |
| Comedy Content | 0.07% | 3.77x |
| Vermont Cluster | 0.56% | 3.58x |
| Institutional Investing | 0.13% | 3.56x |
| Memphis News | 0.51% | 3.51x |
| Germany Cluster | 0.04% | 3.22x |
| Greece Cluster | 0.04% | 3.20x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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