Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 341.5 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.69x |
| School Closings Updates Readers | 2.03% | 2.23x |
| Cape Cod News Readers | 3.35% | 1.93x |
| North East State Fair Visitors | 4.03% | 1.86x |
| Travel Researchers | 2.74% | 1.82x |
| Wellness Enthusiasts | 2.84% | 1.74x |
| Restaurant Supply Shoppers | 0.30% | 1.71x |
| Boston Trip Planners | 2.51% | 1.71x |
| Orthopedic Health Researchers | 3.25% | 1.62x |
| Weight Loss Researchers | 2.74% | 1.60x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.08% | 14.37x |
| Dressbarn | 6.81% | 9.96x |
| Old Navy | 11.97% | 8.80x |
| Lane Bryant | 6.27% | 8.38x |
| Calvin Klein | 0.12% | 8.27x |
| Hollister | 3.97% | 8.25x |
| Intermix | 0.21% | 8.17x |
| Armani | 0.66% | 7.60x |
| Joe's Jeans | 0.05% | 7.55x |
| Zumiez | 4.39% | 7.08x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.10% | 4.84x |
| Southern California Cluster | 0.05% | 4.19x |
| Science Education & Academia | 0.10% | 3.89x |
| Nature & Wildlife | 0.20% | 3.51x |
| Diabetes Research | 0.10% | 3.42x |
| Southeast College Athletics | 0.10% | 3.23x |
| Addiction & Recovery Reference | 0.07% | 3.16x |
| Central & South American News | 0.24% | 3.15x |
| Winter Sports & Gear | 0.10% | 3.05x |
| University Press | 0.07% | 3.04x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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