Dstillery Audiences

TJ MAXX

Audience Size: 1.7 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.57x
Readers of Dominican Republic Content 1.74% 1.41x
Cape Cod News Readers 1.96% 1.36x
New York Trip Planners 2.89% 1.34x
Readers of Puerto Rican Content 1.79% 1.32x
Readers of Caribbean Content 1.68% 1.31x
New York City Events Researchers 2.35% 1.29x
Online Grocery Shoppers 2.48% 1.29x
Northeastern Voters 1.93% 1.29x
Ballet Enthusiasts 2.37% 1.28x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Dressbarn.

Location Composition Index
Dressbarn 7.40% 9.74x
Levi Strauss 1.98% 9.71x
Everlane 0.17% 9.68x
Topshop 0.43% 9.58x
Old Navy 11.94% 9.44x
Forever 21 7.63% 8.96x
Uniqlo 1.99% 8.86x
Zara 3.41% 8.61x
Calvin Klein 0.93% 8.47x
Intermix 1.09% 8.27x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.01% 5.85x
As Seen On TV Products 0.02% 4.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 3.62x
Flags & Trump 0.02% 2.96x
Environmental Conservation 0.01% 2.89x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.74x
France Online Music & Quiz Content Cluster 0.04% 2.60x
Seventh-day Adventist Church 0.03% 2.44x
Greece Cluster 0.04% 2.37x
French Education 0.02% 2.32x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female