Dstillery Audiences

TJ MAXX

Audience Size: 1.8 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.60x
North East State Fair Visitors 3.39% 1.45x
Miami Trip Planners 3.25% 1.43x
Readers of Caribbean Content 2.86% 1.43x
Online Grocery Shoppers 3.44% 1.43x
Cape Cod News Readers 2.67% 1.40x
Ballet Enthusiasts 3.27% 1.40x
Readers of Dominican Republic Content 2.68% 1.40x
Readers of Portuguese Content 2.57% 1.39x
LGBT Activists 2.76% 1.37x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.96% 11.63x
Supreme 0.24% 10.85x
Everlane 0.23% 9.40x
Uniqlo 3.01% 8.90x
Dressbarn 8.27% 8.84x
Old Navy 18.23% 8.76x
Intermix 1.40% 8.74x
Calvin Klein 0.77% 8.67x
Club Monaco 2.05% 8.55x
Ann Taylor 3.96% 8.43x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.69x
Consumer Rewards 0.03% 3.03x
Home Office Products 0.03% 2.91x
Malaya 0.02% 2.91x
Upstate New York State Athletics 0.03% 2.79x
Brazil & Portugal News 0.16% 2.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.57x
Mining & Natural Resources 0.02% 2.43x
Vietnam Cluster 0.07% 2.35x
Teaching Abroad 0.02% 2.31x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female