Dstillery Audiences

TJ MAXX

Audience Size: 1.5 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 1.59x
New England Patriots Fans 1.83% 1.58x
Countdown to the Beach Travelers 0.01% 1.57x
Family Adventures Travelers 0.03% 1.54x
Caribbean Trip Planners 2.00% 1.50x
UConn Huskies Fans 1.32% 1.46x
Boston Trip Planners 1.29% 1.43x
Coffee Lovers 1.60% 1.42x
Men's Underwear Shoppers 1.55% 1.41x
Readers of Dominican Republic Content 2.01% 1.40x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Everlane.

Location Composition Index
Everlane 0.14% 12.49x
Dressbarn 6.34% 11.45x
Old Navy 9.25% 11.37x
Forever 21 5.91% 11.01x
Express Outlets 0.60% 10.96x
Club Monaco 1.28% 10.87x
Uniqlo 1.63% 10.60x
Zara 3.19% 10.16x
Express 3.44% 10.12x
Ralph Lauren 1.04% 10.01x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.27% 7.85x
Content Streamers & Downloaders 0.02% 3.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.65x
Franco-African Cluster 0.04% 2.37x
Online Games 0.22% 2.25x
Credit Unions & Consumer Protection 0.03% 2.19x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.14x
Chat Rooms 0.02% 2.12x
Electronic Document Assembly 0.05% 2.10x
Local & Travel England - East Midlands 0.02% 2.07x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female