Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 327.1 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.85x |
| Verizon Wireless Customers | 0.14% | 2.69x |
| School Closings Updates Readers | 1.93% | 2.17x |
| Pantry Recipes Researchers | 2.04% | 1.86x |
| New York City Events Researchers | 2.38% | 1.84x |
| New York Trip Planners | 3.10% | 1.80x |
| Cape Cod News Readers | 3.10% | 1.80x |
| Vermont Trip Planners | 3.18% | 1.72x |
| UConn Huskies Fans | 2.91% | 1.72x |
| Luxury Retail Shoppers | 4.01% | 1.70x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 11.35x |
| Dressbarn | 6.13% | 11.15x |
| Hollister | 2.97% | 9.51x |
| Old Navy | 10.01% | 9.37x |
| Lane Bryant | 5.51% | 9.06x |
| Zumiez | 3.49% | 8.05x |
| Uniqlo | 0.26% | 7.93x |
| Armani | 0.45% | 7.77x |
| Supreme | 0.04% | 7.45x |
| Forever 21 | 2.30% | 7.29x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.05% | 4.19x |
| Canadian News | 0.10% | 3.91x |
| Canadian Lifestyle | 0.08% | 3.91x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.07% | 3.35x |
| Retail Industry News | 0.08% | 3.17x |
| Watches Retail | 0.26% | 3.16x |
| Canadian Healthcare | 0.08% | 3.11x |
| Psychology & Social Work | 0.08% | 3.08x |
| Marijuana | 0.07% | 2.94x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.15% | 2.87x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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