Dstillery Audiences

TJ MAXX

Audience Size: 1.7 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.57x
Readers of Dominican Republic Content 2.25% 1.25x
Readers of Colombian Content 2.21% 1.22x
Readers of Panamanian Content 2.40% 1.21x
Readers of Caribbean Content 2.42% 1.20x
North East State Fair Visitors 2.94% 1.20x
Colombia Trip Planners 2.48% 1.19x
Readers of Puerto Rican Content 2.51% 1.19x
Readers of Belizean Content 2.24% 1.18x
Fort Lauderdale Trip Planners 3.36% 1.17x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.70% 9.72x
Everlane 0.19% 9.56x
Dressbarn 7.85% 9.15x
Old Navy 14.28% 8.99x
Ann Taylor 3.57% 8.80x
Uniqlo 2.28% 8.66x
Levi Strauss 2.93% 8.39x
Calvin Klein 0.75% 8.35x
Forever 21 7.76% 8.26x
Intermix 1.25% 8.04x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.86x
Parenting & Nutrition 0.01% 3.84x
Environmental Conservation 0.01% 2.85x
Content Streamers & Downloaders 0.01% 2.19x
Bulgaria Cluster 0.02% 2.18x
Poland Cluster 0.10% 2.17x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.92x
College Greek Life 0.12% 1.89x
Germany Cluster 0.02% 1.89x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female