Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 884.4 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.69x |
| School Closings Updates Readers | 1.18% | 1.77x |
| Cape Cod News Readers | 1.91% | 1.65x |
| North East State Fair Visitors | 2.90% | 1.52x |
| Holiday Gift Shoppers | 1.73% | 1.50x |
| Fast Fashion Shoppers | 2.31% | 1.49x |
| HGTV Enthusiasts | 2.01% | 1.48x |
| New England Patriots Fans | 2.40% | 1.46x |
| Shoe Shoppers | 2.76% | 1.45x |
| Travel Guide and Review Readers | 2.02% | 1.43x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.12% | 7.39x |
| Dressbarn | 6.21% | 5.03x |
| Old Navy | 11.93% | 4.34x |
| Lane Bryant | 5.33% | 3.68x |
| Belk | 1.73% | 3.50x |
| Ann Taylor | 0.80% | 3.05x |
| Maurices | 7.89% | 3.05x |
| Kate Spade | 1.55% | 3.04x |
| Calvin Klein | 0.12% | 3.03x |
| LL Bean | 0.36% | 3.03x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.05% | 5.78x |
| College Sports | 0.08% | 4.45x |
| Southern California Cluster | 0.05% | 4.19x |
| Italy Cluster | 0.03% | 3.72x |
| Discount Shopping | 0.03% | 3.72x |
| Free Online Game Players | 0.04% | 3.70x |
| Romanian News | 0.03% | 3.64x |
| Moving & Storage | 0.04% | 3.22x |
| Quebec Vacations | 0.03% | 3.16x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 3.10x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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