Dstillery Audiences

TJ MAXX

Audience Size: 884.4 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 884.4 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.69x
School Closings Updates Readers 1.18% 1.77x
Cape Cod News Readers 1.91% 1.65x
North East State Fair Visitors 2.90% 1.52x
Holiday Gift Shoppers 1.73% 1.50x
Fast Fashion Shoppers 2.31% 1.49x
HGTV Enthusiasts 2.01% 1.48x
New England Patriots Fans 2.40% 1.46x
Shoe Shoppers 2.76% 1.45x
Travel Guide and Review Readers 2.02% 1.43x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.12% 7.39x
Dressbarn 6.21% 5.03x
Old Navy 11.93% 4.34x
Lane Bryant 5.33% 3.68x
Belk 1.73% 3.50x
Ann Taylor 0.80% 3.05x
Maurices 7.89% 3.05x
Kate Spade 1.55% 3.04x
Calvin Klein 0.12% 3.03x
LL Bean 0.36% 3.03x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Malaya.

Content Affinity Composition Index
Malaya 0.05% 5.78x
College Sports 0.08% 4.45x
Southern California Cluster 0.05% 4.19x
Italy Cluster 0.03% 3.72x
Discount Shopping 0.03% 3.72x
Free Online Game Players 0.04% 3.70x
Romanian News 0.03% 3.64x
Moving & Storage 0.04% 3.22x
Quebec Vacations 0.03% 3.16x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.10x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female