Dstillery Audiences

TJ MAXX

Audience Size: 282.1 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 282.1 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.69x
Fall/Winter 2021 Fashion Trend Researchers 0.09% 2.31x
Online Daters 1.49% 1.70x
Nashville Activity Researchers 0.36% 1.60x
POS Systems & Software Researchers 2.42% 1.57x
School Closings Updates Readers 0.81% 1.55x
North East State Fair Visitors 3.68% 1.54x
Men's Shoe Shoppers 1.02% 1.54x
Online Directory Searchers 1.08% 1.53x
Teen Content Readers 1.70% 1.52x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.11% 14.64x
Dressbarn 4.44% 13.05x
Old Navy 8.55% 10.80x
Lane Bryant 3.40% 8.61x
Belk 1.32% 8.60x
Uniqlo 0.37% 7.02x
Ann Taylor 0.65% 6.82x
The Childrens Place 3.62% 6.42x
Journeys 4.93% 6.17x
Maurices 5.23% 6.06x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.12% 6.07x
Vermont Cluster 0.45% 5.21x
Spanish Health & Wellness 0.21% 5.16x
Mortgages & Insurance 0.07% 4.54x
Southern California Cluster 0.05% 4.19x
South Africa News Cluster 0.18% 4.06x
New England Universities 0.09% 3.94x
Work Productivity 0.02% 3.76x
Private Aviation 0.12% 3.61x
Alaska Cluster 0.09% 3.56x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female