Dstillery Audiences

TJ MAXX

Audience Size: 1.8 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 1.69% 1.55x
Cape Cod News Readers 1.67% 1.51x
Sun Protection Shoppers 1.55% 1.37x
Fort Lauderdale Trip Planners 2.19% 1.37x
Vermont Trip Planners 1.79% 1.37x
Palm Beach Trip Planners 1.74% 1.37x
Coffee Lovers 1.63% 1.35x
Canoeing and Kayaking Enthusiasts 1.62% 1.34x
Christmas Celebration Researchers 3.75% 1.31x
Caribbean Trip Planners 1.95% 1.31x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Everlane.

Location Composition Index
Everlane 0.16% 11.04x
Dressbarn 7.16% 11.03x
Old Navy 10.61% 10.59x
Levi Strauss 1.58% 10.48x
Uniqlo 1.88% 10.23x
Club Monaco 1.25% 10.00x
Forever 21 7.06% 9.97x
Zara 3.61% 9.78x
Express 3.93% 9.74x
Ralph Lauren 1.29% 9.39x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.65% 9.40x
Boston Cluster 3.27% 1.51x
South Florida Cluster 1.97% 1.34x
Florida Local News Cluster 2.12% 1.28x
Connecticut News 1.65% 1.21x
Healthcare - Dermatology & Aging 2.52% 1.18x
Furniture Shopping 2.23% 1.17x
Career Cluster A 3.37% 1.12x
Appliances & Reviews 3.25% 1.11x
High End Real Estate Researchers 6.42% 1.11x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female