Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.02% | 1.59x |
| New England Patriots Fans | 1.83% | 1.58x |
| Countdown to the Beach Travelers | 0.01% | 1.57x |
| Family Adventures Travelers | 0.03% | 1.54x |
| Caribbean Trip Planners | 2.00% | 1.50x |
| UConn Huskies Fans | 1.32% | 1.46x |
| Boston Trip Planners | 1.29% | 1.43x |
| Coffee Lovers | 1.60% | 1.42x |
| Men's Underwear Shoppers | 1.55% | 1.41x |
| Readers of Dominican Republic Content | 2.01% | 1.40x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Curious about what else the TJ Maxx audience is interested in?
Sign Up
APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 12.49x |
| Dressbarn | 6.34% | 11.45x |
| Old Navy | 9.25% | 11.37x |
| Forever 21 | 5.91% | 11.01x |
| Express Outlets | 0.60% | 10.96x |
| Club Monaco | 1.28% | 10.87x |
| Uniqlo | 1.63% | 10.60x |
| Zara | 3.19% | 10.16x |
| Express | 3.44% | 10.12x |
| Ralph Lauren | 1.04% | 10.01x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Want to find more of the TJ Maxx audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.27% | 7.85x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.65x |
| Franco-African Cluster | 0.04% | 2.37x |
| Online Games | 0.22% | 2.25x |
| Credit Unions & Consumer Protection | 0.03% | 2.19x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.14x |
| Chat Rooms | 0.02% | 2.12x |
| Electronic Document Assembly | 0.05% | 2.10x |
| Local & Travel England - East Midlands | 0.02% | 2.07x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Want to see more of the Content Affinities the TJ Maxx audience visits?
Sign Up
DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the TJ Maxx audience?
Sign Up