Dstillery Audiences

TJ MAXX

Audience Size: 1.6 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.49% 1.61x
New England Patriots Fans 2.95% 1.48x
Ballet Enthusiasts 2.93% 1.48x
Cape Cod News Readers 2.29% 1.47x
Vermont Trip Planners 2.39% 1.45x
New York City Events Researchers 2.62% 1.43x
Miami Trip Planners 2.82% 1.42x
Stay-at-Home Parents 3.05% 1.42x
Canoeing and Kayaking Enthusiasts 2.66% 1.42x
New York Trip Planners 2.66% 1.39x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.90% 12.70x
Everlane 0.23% 10.42x
Supreme 0.21% 10.20x
Intermix 1.28% 9.39x
Uniqlo 2.76% 9.12x
Old Navy 17.58% 8.99x
Dressbarn 7.66% 8.97x
Ann Taylor 3.64% 8.95x
Club Monaco 1.92% 8.69x
Calvin Klein 0.71% 8.68x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.05% 5.12x
Home Office Products 0.04% 4.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.60x
Ontario Canada Cluster 0.02% 3.68x
Alternative Streaming Services 0.03% 3.66x
Tattoos & Costumes 0.05% 3.61x
Shipping & Logistics 0.05% 2.95x
France Online Music & Quiz Content Cluster 0.05% 2.72x
Canada Tax and Finance Research Cluster 0.02% 2.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.57x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female