Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.69x |
| Online Content Creators | 0.29% | 1.90x |
| World Spa Day Researchers | 0.26% | 1.72x |
| School Closings Updates Readers | 0.80% | 1.60x |
| Tequila Enthusiasts | 1.56% | 1.50x |
| Canada Trip Planners | 1.67% | 1.50x |
| Hard Seltzer Aficionados | 0.64% | 1.48x |
| Vermont Trip Planners | 1.68% | 1.47x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 1.45x |
| Major Airline Customers | 2.07% | 1.44x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.15% | 4.04x |
| Supreme | 0.02% | 3.84x |
| Dressbarn | 9.18% | 3.83x |
| Old Navy | 18.48% | 3.52x |
| Belk | 3.63% | 3.40x |
| Lane Bryant | 9.22% | 3.15x |
| LL Bean | 0.67% | 2.99x |
| Ann Taylor | 1.55% | 2.89x |
| Kate Spade | 2.70% | 2.83x |
| Maurices | 13.23% | 2.79x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.18% | 5.16x |
| Southern California Cluster | 0.05% | 4.19x |
| Mobile Industry Information | 0.04% | 4.06x |
| Child Development | 0.07% | 3.89x |
| Work Productivity | 0.02% | 3.76x |
| Russia Cluster | 0.08% | 3.75x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.26x |
| Quebec Vacations | 0.02% | 3.26x |
| Moving & Storage | 0.04% | 3.22x |
| Parenting & Children's Activities | 0.02% | 3.19x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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