Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.60x |
| North East State Fair Visitors | 3.39% | 1.45x |
| Miami Trip Planners | 3.25% | 1.43x |
| Readers of Caribbean Content | 2.86% | 1.43x |
| Online Grocery Shoppers | 3.44% | 1.43x |
| Cape Cod News Readers | 2.67% | 1.40x |
| Ballet Enthusiasts | 3.27% | 1.40x |
| Readers of Dominican Republic Content | 2.68% | 1.40x |
| Readers of Portuguese Content | 2.57% | 1.39x |
| LGBT Activists | 2.76% | 1.37x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.96% | 11.63x |
| Supreme | 0.24% | 10.85x |
| Everlane | 0.23% | 9.40x |
| Uniqlo | 3.01% | 8.90x |
| Dressbarn | 8.27% | 8.84x |
| Old Navy | 18.23% | 8.76x |
| Intermix | 1.40% | 8.74x |
| Calvin Klein | 0.77% | 8.67x |
| Club Monaco | 2.05% | 8.55x |
| Ann Taylor | 3.96% | 8.43x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.69x |
| Consumer Rewards | 0.03% | 3.03x |
| Home Office Products | 0.03% | 2.91x |
| Malaya | 0.02% | 2.91x |
| Upstate New York State Athletics | 0.03% | 2.79x |
| Brazil & Portugal News | 0.16% | 2.67x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 2.57x |
| Mining & Natural Resources | 0.02% | 2.43x |
| Vietnam Cluster | 0.07% | 2.35x |
| Teaching Abroad | 0.02% | 2.31x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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