Dstillery Audiences

TJ MAXX

Audience Size: 754.1 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 754.1 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 1.73% 1.49x
Readers of Dominican Republic Content 2.04% 1.39x
Fort Lauderdale Trip Planners 1.83% 1.38x
UConn Huskies Fans 1.14% 1.38x
Caribbean Trip Planners 1.65% 1.37x
Readers of Caribbean Content 1.92% 1.37x
Readers of Puerto Rican Content 1.49% 1.37x
Miami Trip Planners 1.55% 1.36x
Summer Festivals and Fairs Visitors 1.70% 1.36x
Vermont Trip Planners 1.52% 1.35x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.08% 18.58x
Dressbarn 4.66% 15.59x
Old Navy 6.85% 15.56x
Forever 21 3.93% 13.89x
Express Outlets 0.37% 13.22x
H&M 3.14% 12.93x
Hugo Boss 1.16% 12.74x
Uniqlo 0.98% 12.53x
Belk 1.76% 12.18x
Zara 1.96% 11.92x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.00% 7.02x
Online Games 0.21% 2.25x
Canada Shopping - Lifestyle and Mommy Blogs 0.06% 2.05x
Latin American News 0.21% 1.97x
Central & South American News 0.15% 1.95x
Peru Media 0.13% 1.85x
New Hampshire News 0.36% 1.79x
Arts & Crafts 0.06% 1.77x
Spain News - Madrid & Seville 0.21% 1.77x
Cigars 0.05% 1.75x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female