Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.57x |
| Readers of Dominican Republic Content | 1.74% | 1.41x |
| Cape Cod News Readers | 1.96% | 1.36x |
| New York Trip Planners | 2.89% | 1.34x |
| Readers of Puerto Rican Content | 1.79% | 1.32x |
| Readers of Caribbean Content | 1.68% | 1.31x |
| New York City Events Researchers | 2.35% | 1.29x |
| Online Grocery Shoppers | 2.48% | 1.29x |
| Northeastern Voters | 1.93% | 1.29x |
| Ballet Enthusiasts | 2.37% | 1.28x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.40% | 9.74x |
| Levi Strauss | 1.98% | 9.71x |
| Everlane | 0.17% | 9.68x |
| Topshop | 0.43% | 9.58x |
| Old Navy | 11.94% | 9.44x |
| Forever 21 | 7.63% | 8.96x |
| Uniqlo | 1.99% | 8.86x |
| Zara | 3.41% | 8.61x |
| Calvin Klein | 0.93% | 8.47x |
| Intermix | 1.09% | 8.27x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.01% | 5.85x |
| As Seen On TV Products | 0.02% | 4.06x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 3.62x |
| Flags & Trump | 0.02% | 2.96x |
| Environmental Conservation | 0.01% | 2.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.74x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.60x |
| Seventh-day Adventist Church | 0.03% | 2.44x |
| Greece Cluster | 0.04% | 2.37x |
| French Education | 0.02% | 2.32x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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