Dstillery Audiences

TJ MAXX

Audience Size: 1.5 Million Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.69x
Online Content Creators 0.29% 1.90x
World Spa Day Researchers 0.26% 1.72x
School Closings Updates Readers 0.80% 1.60x
Tequila Enthusiasts 1.56% 1.50x
Canada Trip Planners 1.67% 1.50x
Hard Seltzer Aficionados 0.64% 1.48x
Vermont Trip Planners 1.68% 1.47x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.45x
Major Airline Customers 2.07% 1.44x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.15% 4.04x
Supreme 0.02% 3.84x
Dressbarn 9.18% 3.83x
Old Navy 18.48% 3.52x
Belk 3.63% 3.40x
Lane Bryant 9.22% 3.15x
LL Bean 0.67% 2.99x
Ann Taylor 1.55% 2.89x
Kate Spade 2.70% 2.83x
Maurices 13.23% 2.79x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.18% 5.16x
Southern California Cluster 0.05% 4.19x
Mobile Industry Information 0.04% 4.06x
Child Development 0.07% 3.89x
Work Productivity 0.02% 3.76x
Russia Cluster 0.08% 3.75x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.26x
Quebec Vacations 0.02% 3.26x
Moving & Storage 0.04% 3.22x
Parenting & Children's Activities 0.02% 3.19x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female