Dstillery Audiences

TJ MAXX

Audience Size: 341.5 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 341.5 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.69x
School Closings Updates Readers 2.03% 2.23x
Cape Cod News Readers 3.35% 1.93x
North East State Fair Visitors 4.03% 1.86x
Travel Researchers 2.74% 1.82x
Wellness Enthusiasts 2.84% 1.74x
Restaurant Supply Shoppers 0.30% 1.71x
Boston Trip Planners 2.51% 1.71x
Orthopedic Health Researchers 3.25% 1.62x
Weight Loss Researchers 2.74% 1.60x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.08% 14.37x
Dressbarn 6.81% 9.96x
Old Navy 11.97% 8.80x
Lane Bryant 6.27% 8.38x
Calvin Klein 0.12% 8.27x
Hollister 3.97% 8.25x
Intermix 0.21% 8.17x
Armani 0.66% 7.60x
Joe's Jeans 0.05% 7.55x
Zumiez 4.39% 7.08x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.10% 4.84x
Southern California Cluster 0.05% 4.19x
Science Education & Academia 0.10% 3.89x
Nature & Wildlife 0.20% 3.51x
Diabetes Research 0.10% 3.42x
Southeast College Athletics 0.10% 3.23x
Addiction & Recovery Reference 0.07% 3.16x
Central & South American News 0.24% 3.15x
Winter Sports & Gear 0.10% 3.05x
University Press 0.07% 3.04x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female