Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 1.69% | 1.55x |
| Cape Cod News Readers | 1.67% | 1.51x |
| Sun Protection Shoppers | 1.55% | 1.37x |
| Fort Lauderdale Trip Planners | 2.19% | 1.37x |
| Vermont Trip Planners | 1.79% | 1.37x |
| Palm Beach Trip Planners | 1.74% | 1.37x |
| Coffee Lovers | 1.63% | 1.35x |
| Canoeing and Kayaking Enthusiasts | 1.62% | 1.34x |
| Christmas Celebration Researchers | 3.75% | 1.31x |
| Caribbean Trip Planners | 1.95% | 1.31x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 11.04x |
| Dressbarn | 7.16% | 11.03x |
| Old Navy | 10.61% | 10.59x |
| Levi Strauss | 1.58% | 10.48x |
| Uniqlo | 1.88% | 10.23x |
| Club Monaco | 1.25% | 10.00x |
| Forever 21 | 7.06% | 9.97x |
| Zara | 3.61% | 9.78x |
| Express | 3.93% | 9.74x |
| Ralph Lauren | 1.29% | 9.39x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.65% | 9.40x |
| Boston Cluster | 3.27% | 1.51x |
| South Florida Cluster | 1.97% | 1.34x |
| Florida Local News Cluster | 2.12% | 1.28x |
| Connecticut News | 1.65% | 1.21x |
| Healthcare - Dermatology & Aging | 2.52% | 1.18x |
| Furniture Shopping | 2.23% | 1.17x |
| Career Cluster A | 3.37% | 1.12x |
| Appliances & Reviews | 3.25% | 1.11x |
| High End Real Estate Researchers | 6.42% | 1.11x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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