Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 282.1 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.69x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.09% | 2.31x |
| Online Daters | 1.49% | 1.70x |
| Nashville Activity Researchers | 0.36% | 1.60x |
| POS Systems & Software Researchers | 2.42% | 1.57x |
| School Closings Updates Readers | 0.81% | 1.55x |
| North East State Fair Visitors | 3.68% | 1.54x |
| Men's Shoe Shoppers | 1.02% | 1.54x |
| Online Directory Searchers | 1.08% | 1.53x |
| Teen Content Readers | 1.70% | 1.52x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.11% | 14.64x |
| Dressbarn | 4.44% | 13.05x |
| Old Navy | 8.55% | 10.80x |
| Lane Bryant | 3.40% | 8.61x |
| Belk | 1.32% | 8.60x |
| Uniqlo | 0.37% | 7.02x |
| Ann Taylor | 0.65% | 6.82x |
| The Childrens Place | 3.62% | 6.42x |
| Journeys | 4.93% | 6.17x |
| Maurices | 5.23% | 6.06x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.12% | 6.07x |
| Vermont Cluster | 0.45% | 5.21x |
| Spanish Health & Wellness | 0.21% | 5.16x |
| Mortgages & Insurance | 0.07% | 4.54x |
| Southern California Cluster | 0.05% | 4.19x |
| South Africa News Cluster | 0.18% | 4.06x |
| New England Universities | 0.09% | 3.94x |
| Work Productivity | 0.02% | 3.76x |
| Private Aviation | 0.12% | 3.61x |
| Alaska Cluster | 0.09% | 3.56x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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