Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 150.3 thousand unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Enterprise Field Services Researchers.
| Interest | Composition | Index |
| Enterprise Field Services Researchers | 6.15% | 5.73x |
| Sailing Enthusiasts | 6.15% | 5.28x |
| Hulu Users | 4.62% | 5.18x |
| Northwestern Wildcats Fans | 6.15% | 5.09x |
| Lacrosse Enthusiasts | 6.15% | 4.98x |
| Cryptocurrency Enthusiasts | 7.69% | 4.84x |
| Kentucky Wildcats Fans | 6.15% | 4.81x |
| Clemson Tigers Fans | 6.15% | 4.66x |
| Seattle Seahawks Fans | 6.15% | 4.49x |
| Cininnati Reds Fans | 6.15% | 4.47x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.98% | 12.68x |
| Old Navy | 11.19% | 11.43x |
| Hollister | 4.80% | 11.14x |
| Kate Spade | 2.47% | 11.04x |
| American Apparel | 0.87% | 10.88x |
| Zumiez | 5.67% | 10.74x |
| Forever 21 | 3.92% | 10.58x |
| Urban Outfitters | 2.18% | 10.35x |
| Ann Taylor | 1.02% | 10.11x |
| Tommy Bahama | 1.16% | 9.90x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.38% | 4.22x |
| Southern California Cluster | 0.05% | 4.19x |
| Cakes & Sweets | 0.23% | 4.15x |
| Healthcare - Doctors & Diagnosis | 0.16% | 3.94x |
| Technology News | 3.08% | 3.93x |
| Gossip & Rumors | 3.08% | 3.56x |
| Arthritis & Bones | 0.09% | 3.26x |
| Indiana News & Business Cluster | 3.08% | 3.25x |
| Natural & Healthy Living Researchers | 0.07% | 3.18x |
| Grilling | 0.15% | 3.10x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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