Explore the TJ Maxx Audience
Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the TJ Maxx audience.
INTERESTS
The TJ Maxx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TJ Maxx audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.57x |
| Readers of Dominican Republic Content | 2.25% | 1.25x |
| Readers of Colombian Content | 2.21% | 1.22x |
| Readers of Panamanian Content | 2.40% | 1.21x |
| Readers of Caribbean Content | 2.42% | 1.20x |
| North East State Fair Visitors | 2.94% | 1.20x |
| Colombia Trip Planners | 2.48% | 1.19x |
| Readers of Puerto Rican Content | 2.51% | 1.19x |
| Readers of Belizean Content | 2.24% | 1.18x |
| Fort Lauderdale Trip Planners | 3.36% | 1.17x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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APPAREL RETAILERS
The TJ Maxx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.70% | 9.72x |
| Everlane | 0.19% | 9.56x |
| Dressbarn | 7.85% | 9.15x |
| Old Navy | 14.28% | 8.99x |
| Ann Taylor | 3.57% | 8.80x |
| Uniqlo | 2.28% | 8.66x |
| Levi Strauss | 2.93% | 8.39x |
| Calvin Klein | 0.75% | 8.35x |
| Forever 21 | 7.76% | 8.26x |
| Intermix | 1.25% | 8.04x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TJ Maxx audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.86x |
| Parenting & Nutrition | 0.01% | 3.84x |
| Environmental Conservation | 0.01% | 2.85x |
| Content Streamers & Downloaders | 0.01% | 2.19x |
| Bulgaria Cluster | 0.02% | 2.18x |
| Poland Cluster | 0.10% | 2.17x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.16x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.92x |
| College Greek Life | 0.12% | 1.89x |
| Germany Cluster | 0.02% | 1.89x |
Composition Percentage:
The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
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DEMOGRAPHICS
The TJ Maxx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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