Dstillery Audiences

TJ MAXX

Audience Size: 243.7 Thousand Devices

Explore the TJ Maxx Audience

Below you'll find more information about the TJ Maxx audience, broken down in different categories based on their digital and physical behaviors. These are 243.7 thousand unique devices whose actions qualify for the TJ Maxx audience.

Dstillery Crafted Audiences

INTERESTS

The TJ Maxx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TJ Maxx audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.69x
Pre-Measured Grocery Shoppers 0.49% 2.03x
Gas Discount Researchers 0.32% 2.00x
Online Directory Searchers 0.76% 1.93x
Mature Parents 1.13% 1.77x
Vermont Trip Planners 1.73% 1.75x
Generic Prescription Drug Shoppers 1.03% 1.74x
Teachers 1.57% 1.72x
Videographers 1.46% 1.72x
Real Estate Decision Makers 1.51% 1.68x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Interest attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TJ Maxx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TJ Maxx audience is Topshop.

Location Composition Index
Topshop 0.19% 24.78x
Dressbarn 4.22% 15.55x
Old Navy 8.13% 14.77x
Uniqlo 0.56% 12.38x
Banana Republic 1.51% 11.03x
Hugo Boss 1.18% 10.96x
Belk 1.07% 10.81x
Lane Bryant 2.28% 10.41x
Calvin Klein 0.28% 9.81x
Ann Taylor 0.60% 9.51x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Location attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TJ Maxx audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.49% 9.50x
Mortgages & Insurance 0.07% 4.54x
Southern California Cluster 0.05% 4.19x
Parenting Blogs 0.16% 3.80x
Alaska Cluster 0.09% 3.56x
College Greek Life 0.04% 3.47x
Assorted Topics (Viral Media, Paid Traffic) 0.16% 3.24x
Moving & Storage 0.04% 3.22x
New York City Real Estate Research Cluster 0.16% 3.11x
Startup Investment 0.04% 2.97x
Composition Percentage: The overlap percentage between the TJ Maxx audience and the Content Affinity attribute.
Index: A comparison of the TJ Maxx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TJ Maxx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male