Dstillery Audiences

T-MOBILE

Audience Size: 5.3 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Sprint Customers 0.03% 1.63x
Readers of South American Content 2.97% 1.44x
Readers of Argentinian Content 2.98% 1.43x
Readers of Mexican Content 3.25% 1.43x
Readers of Honduran Content 2.96% 1.40x
Washington Skiers and Snowboarders 2.46% 1.38x
New York City Events Researchers 1.21% 1.38x
Thrift Store Shoppers 1.47% 1.38x
Readers of Colombian Content 3.01% 1.37x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.

Location Composition Index
Supreme 0.01% 3.26x
Abercrombie & Fitch 0.48% 3.11x
Topshop 0.08% 3.11x
Lorna Jane 0.42% 3.07x
Everlane 0.01% 3.02x
Charlotte Russe 0.54% 2.96x
Uniqlo 0.56% 2.91x
American Apparel 1.26% 2.90x
Joe's Jeans 0.10% 2.86x
Saint Laurent Paris 0.22% 2.85x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.01% 4.15x
Hobby Drones & Remote-Controlled Cars 0.01% 2.92x
Custom Printing 0.03% 2.63x
Spanish Lifestyle & Health 0.08% 2.57x
African-American Hair 0.02% 2.23x
Peru Media 0.12% 2.10x
New York City Education & News Cluster 0.12% 2.04x
Russia Cluster 0.03% 1.99x
US Soccer 0.06% 1.92x
Poland Cluster 0.06% 1.92x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female