Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.23% | 1.79x |
| Readers of Caribbean Content | 2.39% | 1.76x |
| New York City Events Researchers | 2.11% | 1.67x |
| Readers of South American Content | 2.29% | 1.59x |
| Readers of Belizean Content | 2.05% | 1.59x |
| Ballet Enthusiasts | 2.06% | 1.59x |
| Readers of Colombian Content | 1.90% | 1.58x |
| Readers of El Salvadoran Content | 1.91% | 1.57x |
| Colombia Trip Planners | 2.21% | 1.56x |
| Readers of Guatemalan Content | 1.91% | 1.53x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Zara.
| Location | Composition | Index |
| Zara | 2.30% | 6.98x |
| Hollister | 2.25% | 6.96x |
| Abercrombie & Fitch | 2.88% | 6.89x |
| Zumiez | 3.59% | 6.77x |
| Uniqlo | 1.08% | 6.64x |
| Forever 21 | 4.01% | 6.62x |
| Express | 2.35% | 6.59x |
| Levi Strauss | 0.87% | 6.48x |
| H&M | 3.73% | 6.40x |
| Charlotte Russe | 1.78% | 6.38x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 1.77% | 1.38x |
| Hip-Hop Enthusiast | 2.81% | 1.23x |
| African American Celebrity Gossip | 4.23% | 1.23x |
| Small Business Resources | 2.52% | 1.10x |
| Career Cluster A | 3.22% | 1.09x |
| Finance & Accounting Cluster | 2.06% | 1.06x |
| Discount Travel | 8.12% | 1.05x |
| Music Magazines | 2.34% | 1.05x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 2.86% | 1.04x |
| Celebrity Gossip & News | 2.13% | 1.04x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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