Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.04% | 1.82x |
| Sprint Customers | 0.03% | 1.63x |
| New York Trip Planners | 1.37% | 1.44x |
| Orlando Activities Researchers | 0.14% | 1.40x |
| Food Bank Researchers | 0.81% | 1.40x |
| New York City Events Researchers | 1.28% | 1.37x |
| Seattle Trip Planners | 1.39% | 1.34x |
| AT&T Wireless Customers | 0.05% | 1.32x |
| Ballet Enthusiasts | 1.65% | 1.32x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 1.41% | 7.89x |
| Abercrombie & Fitch | 0.38% | 5.53x |
| Charlotte Russe | 0.47% | 5.35x |
| Club Monaco | 0.20% | 5.34x |
| The North Face | 0.46% | 5.34x |
| Hollister | 1.75% | 5.27x |
| Forever 21 | 1.55% | 5.15x |
| Calvin Klein | 0.08% | 5.03x |
| Topshop | 0.04% | 4.96x |
| Uniqlo | 0.26% | 4.95x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 4.24x |
| Romanian News | 0.02% | 3.69x |
| Quebec Vacations | 0.01% | 2.90x |
| Startup Investment | 0.03% | 2.63x |
| Franco-African Cluster | 0.01% | 2.62x |
| Promo Codes | 0.02% | 2.59x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.01% | 2.56x |
| Dental Health | 0.01% | 2.51x |
| Foreign Language Education | 0.01% | 2.45x |
| Numerology & Astrology | 0.01% | 2.33x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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