Dstillery Audiences

T-MOBILE

Audience Size: 10.6 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.12% 1.68x
Readers of Caribbean Content 2.24% 1.64x
Readers of Honduran Content 2.14% 1.57x
Readers of South American Content 2.21% 1.55x
Readers of El Salvadoran Content 1.99% 1.54x
Readers of Belizean Content 2.05% 1.48x
Readers of Guatemalan Content 1.85% 1.48x
Readers of Mexican Content 2.11% 1.48x
Readers of Colombian Content 1.92% 1.47x
Online Grocery Shoppers 2.36% 1.46x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.

Location Composition Index
Everlane 0.10% 6.50x
Zara 2.42% 6.23x
Hollister 2.79% 6.13x
Abercrombie & Fitch 3.10% 6.13x
Club Monaco 0.92% 6.11x
Uniqlo 1.19% 6.10x
Zumiez 4.47% 5.98x
Forever 21 4.68% 5.96x
Levi Strauss 0.96% 5.96x
Express 2.57% 5.90x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.23% 2.49x
Nepal News 0.03% 2.33x
New York City Real Estate Research Cluster 1.06% 2.12x
Franco-African Cluster 0.03% 2.12x
Greece Cluster 0.03% 2.07x
New York City Family & Activity Cluster 1.48% 2.03x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.94x
NYC Tourist Attractions 1.41% 1.87x
Latin American Spanish Language News 0.25% 1.86x
Spanish Lifestyle & Health 0.08% 1.77x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male