Dstillery Audiences

T-MOBILE

Audience Size: 931.7 Thousand Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 931.7 thousand unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Sprint Customers 0.03% 1.63x
Readers of Hispanic Content 2.16% 1.61x
Readers of Puerto Rican Content 2.87% 1.53x
Readers of Spanish Content 2.03% 1.49x
Mobile Phone Purchase Intenders 2.87% 1.47x
Readers of South American Content 2.62% 1.47x
Readers of Costa Rican Content 2.85% 1.46x
New York City Events Researchers 1.61% 1.46x
Miami Trip Planners 2.56% 1.45x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.

Location Composition Index
Supreme 0.01% 7.80x
Topshop 0.04% 7.05x
Uniqlo 0.37% 6.79x
Johnston and Murphy 0.02% 6.53x
Abercrombie & Fitch 0.32% 6.47x
Club Monaco 0.30% 6.47x
Saint Laurent Paris 0.15% 6.42x
American Apparel 0.82% 6.31x
Charlotte Russe 0.43% 5.95x
Calvin Klein 0.10% 5.92x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 5.28x
Survival Guides 0.04% 5.13x
Men's Dress Shirt Shopping 0.01% 3.99x
Malaya 0.03% 3.52x
Pre-Built Home Researchers 0.07% 3.37x
Home Office Products 0.01% 3.36x
Canadian Healthcare 0.03% 3.15x
Electronic Cabling 0.01% 2.99x
Chemicals 0.01% 2.96x
Business News & Information Readers 0.10% 2.86x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male