Dstillery Audiences

T-MOBILE

Audience Size: 6.9 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Florida County and Local Fair Visitors 4.98% 1.65x
Sprint Customers 0.03% 1.63x
Readers of Puerto Rican Content 2.93% 1.60x
Readers of Caribbean Content 2.91% 1.53x
Readers of Dominican Republic Content 2.98% 1.50x
Readers of South American Content 2.69% 1.50x
Readers of Honduran Content 3.08% 1.48x
Readers of Colombian Content 2.87% 1.47x
Readers of Cuban Content 2.18% 1.46x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.

Location Composition Index
Everlane 0.11% 6.57x
Supreme 0.11% 6.51x
Topshop 0.33% 6.38x
Club Monaco 1.15% 6.36x
Abercrombie & Fitch 0.58% 6.21x
Uniqlo 1.51% 6.12x
Calvin Klein 0.40% 5.92x
Zara 2.30% 5.91x
Joe's Jeans 0.18% 5.91x
American Apparel 2.69% 5.89x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.46x
South Carolina Travel 0.06% 6.87x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 3.01x
Franchising 0.02% 2.89x
Teaching Abroad 0.01% 2.54x
Romanian News 0.02% 2.47x
Hipster Clothing 0.03% 2.36x
New York City Education & News Cluster 0.40% 2.30x
Tattoos & Costumes 0.02% 2.22x
Franco-African Cluster 0.02% 2.19x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male