Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of South American Content | 2.97% | 1.46x |
| Readers of Argentinian Content | 2.77% | 1.44x |
| Readers of Panamanian Content | 3.10% | 1.41x |
| Readers of Mexican Content | 3.10% | 1.41x |
| Readers of Puerto Rican Content | 2.83% | 1.40x |
| Readers of Honduran Content | 2.76% | 1.40x |
| Readers of Caribbean Content | 2.77% | 1.39x |
| Readers of Belizean Content | 3.00% | 1.38x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 6.74x |
| Abercrombie & Fitch | 0.21% | 4.94x |
| Charlotte Russe | 0.26% | 4.51x |
| American Apparel | 0.50% | 4.46x |
| Club Monaco | 0.18% | 4.21x |
| Calvin Klein | 0.07% | 4.21x |
| Uniqlo | 0.24% | 4.02x |
| Hugo Boss | 0.65% | 3.79x |
| Forever 21 | 1.61% | 3.74x |
| Topshop | 0.03% | 3.72x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.04% | 3.21x |
| Visa & Immigration | 0.03% | 2.75x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.02% | 2.67x |
| Insurance Cluster | 0.01% | 2.47x |
| Action Sports | 0.05% | 2.37x |
| Illinois | 0.02% | 2.36x |
| Central & South American News | 0.12% | 2.18x |
| Writing Resources | 0.02% | 2.15x |
| Russia Cluster | 0.04% | 2.13x |
| Greece Cluster | 0.02% | 2.10x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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