Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.77x |
| Readers of Dominican Republic Content | 3.02% | 1.60x |
| Readers of Puerto Rican Content | 3.45% | 1.58x |
| Readers of Caribbean Content | 3.02% | 1.58x |
| Colombia Trip Planners | 3.35% | 1.57x |
| Readers of El Salvadoran Content | 3.16% | 1.56x |
| Readers of South American Content | 3.31% | 1.55x |
| Los Angeles Mass Transit Commuters | 4.29% | 1.54x |
| New York City Events Researchers | 4.07% | 1.53x |
| Readers of Honduran Content | 2.80% | 1.52x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.13% | 6.14x |
| Topshop | 0.49% | 6.12x |
| Club Monaco | 1.40% | 5.94x |
| Uniqlo | 1.94% | 5.86x |
| Abercrombie & Fitch | 1.84% | 5.72x |
| American Apparel | 3.25% | 5.71x |
| Calvin Klein | 0.49% | 5.66x |
| Zara | 2.74% | 5.50x |
| Joe's Jeans | 0.26% | 5.46x |
| Forever 21 | 5.74% | 5.42x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.93% | 2.61x |
| Greece Cluster | 0.03% | 2.37x |
| New York City Real Estate Research Cluster | 0.92% | 2.18x |
| NYC Tourist Attractions | 1.13% | 2.10x |
| Local & Travel England - East Midlands | 0.03% | 2.08x |
| Franco-African Cluster | 0.02% | 1.94x |
| New York City Family & Activity Cluster | 1.37% | 1.90x |
| Vietnam Cluster | 0.05% | 1.88x |
| Professional Audio Visual | 0.04% | 1.88x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 1.85x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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