Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Florida County and Local Fair Visitors | 4.98% | 1.65x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of Puerto Rican Content | 2.93% | 1.60x |
| Readers of Caribbean Content | 2.91% | 1.53x |
| Readers of Dominican Republic Content | 2.98% | 1.50x |
| Readers of South American Content | 2.69% | 1.50x |
| Readers of Honduran Content | 3.08% | 1.48x |
| Readers of Colombian Content | 2.87% | 1.47x |
| Readers of Cuban Content | 2.18% | 1.46x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 6.57x |
| Supreme | 0.11% | 6.51x |
| Topshop | 0.33% | 6.38x |
| Club Monaco | 1.15% | 6.36x |
| Abercrombie & Fitch | 0.58% | 6.21x |
| Uniqlo | 1.51% | 6.12x |
| Calvin Klein | 0.40% | 5.92x |
| Zara | 2.30% | 5.91x |
| Joe's Jeans | 0.18% | 5.91x |
| American Apparel | 2.69% | 5.89x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 7.46x |
| South Carolina Travel | 0.06% | 6.87x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 3.01x |
| Franchising | 0.02% | 2.89x |
| Teaching Abroad | 0.01% | 2.54x |
| Romanian News | 0.02% | 2.47x |
| Hipster Clothing | 0.03% | 2.36x |
| New York City Education & News Cluster | 0.40% | 2.30x |
| Tattoos & Costumes | 0.02% | 2.22x |
| Franco-African Cluster | 0.02% | 2.19x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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