Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 3.04% | 1.62x |
| Readers of Caribbean Content | 3.33% | 1.62x |
| Readers of South American Content | 3.16% | 1.58x |
| Readers of Honduran Content | 3.01% | 1.57x |
| Readers of Puerto Rican Content | 3.20% | 1.57x |
| Readers of El Salvadoran Content | 3.04% | 1.55x |
| Readers of Belizean Content | 3.10% | 1.54x |
| New York City Events Researchers | 2.92% | 1.53x |
| Los Angeles Mass Transit Commuters | 3.77% | 1.53x |
| Readers of Mexican Content | 3.11% | 1.53x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 5.91x |
| Supreme | 0.15% | 5.87x |
| Uniqlo | 1.81% | 5.79x |
| Club Monaco | 1.40% | 5.71x |
| Calvin Klein | 0.47% | 5.48x |
| Abercrombie & Fitch | 2.82% | 5.40x |
| American Apparel | 3.30% | 5.39x |
| Forever 21 | 5.47% | 5.35x |
| Zara | 2.47% | 5.33x |
| Everlane | 0.13% | 5.29x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.93% | 2.63x |
| Spanish Lifestyle & Health | 0.14% | 2.31x |
| Franco-African Cluster | 0.03% | 2.29x |
| New York City Real Estate Research Cluster | 0.93% | 2.17x |
| Greece Cluster | 0.03% | 2.11x |
| NYC Tourist Attractions | 1.07% | 2.00x |
| Los Angeles Cluster | 0.03% | 1.94x |
| Peru Media | 0.21% | 1.88x |
| New York City Family & Activity Cluster | 1.62% | 1.87x |
| Computer Printers | 0.03% | 1.82x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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