Dstillery Audiences

T-MOBILE

Audience Size: 9.4 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 3.04% 1.62x
Readers of Caribbean Content 3.33% 1.62x
Readers of South American Content 3.16% 1.58x
Readers of Honduran Content 3.01% 1.57x
Readers of Puerto Rican Content 3.20% 1.57x
Readers of El Salvadoran Content 3.04% 1.55x
Readers of Belizean Content 3.10% 1.54x
New York City Events Researchers 2.92% 1.53x
Los Angeles Mass Transit Commuters 3.77% 1.53x
Readers of Mexican Content 3.11% 1.53x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.

Location Composition Index
Topshop 0.52% 5.91x
Supreme 0.15% 5.87x
Uniqlo 1.81% 5.79x
Club Monaco 1.40% 5.71x
Calvin Klein 0.47% 5.48x
Abercrombie & Fitch 2.82% 5.40x
American Apparel 3.30% 5.39x
Forever 21 5.47% 5.35x
Zara 2.47% 5.33x
Everlane 0.13% 5.29x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.93% 2.63x
Spanish Lifestyle & Health 0.14% 2.31x
Franco-African Cluster 0.03% 2.29x
New York City Real Estate Research Cluster 0.93% 2.17x
Greece Cluster 0.03% 2.11x
NYC Tourist Attractions 1.07% 2.00x
Los Angeles Cluster 0.03% 1.94x
Peru Media 0.21% 1.88x
New York City Family & Activity Cluster 1.62% 1.87x
Computer Printers 0.03% 1.82x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male