Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.51% | 1.62x |
| Readers of Dominican Republic Content | 2.48% | 1.62x |
| Readers of South American Content | 2.31% | 1.53x |
| Colombia Trip Planners | 2.41% | 1.52x |
| Readers of El Salvadoran Content | 2.14% | 1.51x |
| Readers of Belizean Content | 2.31% | 1.50x |
| Caribbean Trip Planners | 1.90% | 1.50x |
| Readers of Colombian Content | 2.12% | 1.47x |
| Readers of Panamanian Content | 2.08% | 1.46x |
| Readers of Puerto Rican Content | 1.78% | 1.45x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 8.42x |
| Zara | 1.97% | 7.87x |
| Hollister | 1.38% | 7.85x |
| Zumiez | 2.46% | 7.77x |
| Abercrombie & Fitch | 2.29% | 7.43x |
| Express | 1.92% | 7.29x |
| Forever 21 | 2.89% | 7.27x |
| Uniqlo | 0.85% | 7.21x |
| Club Monaco | 0.79% | 7.11x |
| Armani | 1.36% | 6.93x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.01% | 2.57x |
| New York City Education & News Cluster | 0.96% | 2.37x |
| Home Décor, Furniture, & Decorating | 0.00% | 2.18x |
| Spanish Lifestyle & Health | 0.09% | 2.12x |
| New York City Real Estate Research Cluster | 0.64% | 2.04x |
| Vietnam Cluster | 0.07% | 1.96x |
| Caribbean Cluster | 0.21% | 1.89x |
| New York City Family & Activity Cluster | 0.87% | 1.88x |
| Latin American Spanish Language News | 0.16% | 1.85x |
| Latin American News | 0.20% | 1.84x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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