Dstillery Audiences

T-MOBILE

Audience Size: 3.9 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Hulu Users 0.06% 1.64x
Sprint Customers 0.03% 1.63x
Miami Trip Planners 3.05% 1.59x
Readers of South American Content 2.88% 1.47x
Readers of Puerto Rican Content 2.99% 1.47x
New York City Events Researchers 1.65% 1.41x
Restaurant Menu Researchers 2.19% 1.41x
Palm Beach Trip Planners 3.29% 1.41x
Florida County and Local Fair Visitors 4.91% 1.41x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.45% 6.43x
Club Monaco 0.64% 6.32x
Topshop 0.14% 6.21x
Everlane 0.05% 6.19x
Abercrombie & Fitch 0.36% 6.10x
Supreme 0.06% 6.10x
Uniqlo 0.82% 5.96x
The North Face 1.15% 5.86x
Zara 1.37% 5.83x
Calvin Klein 0.22% 5.82x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.04% 3.21x
Malaya 0.02% 3.10x
San Francisco Tourism 0.02% 2.83x
Higher-End Fashion Brands 0.02% 2.22x
Poland Cluster 0.10% 2.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 2.18x
New York City Education & News Cluster 0.30% 2.15x
Airsoft & Paintball Equipment 0.04% 2.01x
Office Furniture Design 0.01% 1.99x
New York City Real Estate Research Cluster 0.74% 1.95x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male