Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Hulu Users | 0.06% | 1.64x |
| Sprint Customers | 0.03% | 1.63x |
| Miami Trip Planners | 3.05% | 1.59x |
| Readers of South American Content | 2.88% | 1.47x |
| Readers of Puerto Rican Content | 2.99% | 1.47x |
| New York City Events Researchers | 1.65% | 1.41x |
| Restaurant Menu Researchers | 2.19% | 1.41x |
| Palm Beach Trip Planners | 3.29% | 1.41x |
| Florida County and Local Fair Visitors | 4.91% | 1.41x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.45% | 6.43x |
| Club Monaco | 0.64% | 6.32x |
| Topshop | 0.14% | 6.21x |
| Everlane | 0.05% | 6.19x |
| Abercrombie & Fitch | 0.36% | 6.10x |
| Supreme | 0.06% | 6.10x |
| Uniqlo | 0.82% | 5.96x |
| The North Face | 1.15% | 5.86x |
| Zara | 1.37% | 5.83x |
| Calvin Klein | 0.22% | 5.82x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.04% | 3.21x |
| Malaya | 0.02% | 3.10x |
| San Francisco Tourism | 0.02% | 2.83x |
| Higher-End Fashion Brands | 0.02% | 2.22x |
| Poland Cluster | 0.10% | 2.19x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 2.18x |
| New York City Education & News Cluster | 0.30% | 2.15x |
| Airsoft & Paintball Equipment | 0.04% | 2.01x |
| Office Furniture Design | 0.01% | 1.99x |
| New York City Real Estate Research Cluster | 0.74% | 1.95x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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