Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 951.8 thousand unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of South American Content | 2.88% | 1.51x |
| Readers of Puerto Rican Content | 3.11% | 1.51x |
| Readers of Belizean Content | 3.29% | 1.50x |
| Readers of Mexican Content | 3.29% | 1.50x |
| Arizona Trip Planners | 3.85% | 1.49x |
| Readers of Honduran Content | 2.97% | 1.48x |
| Readers of El Salvadoran Content | 3.15% | 1.46x |
| Fort Lauderdale Trip Planners | 3.41% | 1.45x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 6.70x |
| Abercrombie & Fitch | 0.28% | 6.38x |
| Supreme | 0.01% | 6.31x |
| Club Monaco | 0.30% | 6.24x |
| American Apparel | 0.76% | 6.20x |
| Saint Laurent Paris | 0.13% | 6.10x |
| Uniqlo | 0.33% | 5.91x |
| Lorna Jane | 0.14% | 5.82x |
| Intermix | 0.13% | 5.77x |
| Hugo Boss | 1.08% | 5.71x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.06% | 5.76x |
| Local & Travel England - Northern England | 0.06% | 5.26x |
| Medical Supplies and Information | 0.08% | 4.61x |
| Pre-Built Home Researchers | 0.06% | 4.48x |
| Diamonds & Precious Metals | 0.06% | 4.03x |
| Reproductive Health | 0.04% | 3.89x |
| Free Online Game Players | 0.08% | 3.88x |
| NYC Tourist Attractions | 0.28% | 3.57x |
| Vaping | 0.04% | 3.51x |
| Nutrition & Diabetic Living | 0.04% | 3.22x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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