Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Food Bank Researchers | 1.96% | 1.39x |
| Real Estate Decision Makers | 1.23% | 1.36x |
| AT&T Wireless Customers | 0.05% | 1.32x |
| Santa Monica Trip Planners | 1.17% | 1.31x |
| Financial Investors | 0.75% | 1.30x |
| Seattle Trip Planners | 1.44% | 1.29x |
| Restaurant Reservation Enthusiasts | 0.48% | 1.27x |
| New York City Events Researchers | 1.30% | 1.27x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 1.33% | 8.20x |
| The Childrens Place | 1.49% | 6.73x |
| Hollister | 1.29% | 6.52x |
| Hugo Boss | 0.76% | 6.51x |
| Abercrombie & Fitch | 0.54% | 6.29x |
| The North Face | 0.39% | 6.27x |
| Forever 21 | 1.02% | 6.09x |
| Uniqlo | 0.29% | 6.02x |
| Charlotte Russe | 0.65% | 6.00x |
| Zara | 0.59% | 5.92x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.01% | 3.61x |
| Feminism | 0.01% | 3.17x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 3.12x |
| Medical & Pharmaceutical Scholarship | 0.01% | 3.04x |
| Canada Culture and Tourism | 0.01% | 2.89x |
| Nursing | 0.02% | 2.85x |
| Greece Cluster | 0.02% | 2.63x |
| Medical Supplies and Information | 0.01% | 2.58x |
| Unique & Personalized Fashion | 0.02% | 2.49x |
| Education Cluster | 0.01% | 2.49x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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