Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of South American Content | 3.03% | 1.49x |
| Readers of Puerto Rican Content | 3.17% | 1.48x |
| New York City Events Researchers | 2.01% | 1.45x |
| Miami Trip Planners | 3.02% | 1.43x |
| Palm Beach Trip Planners | 2.30% | 1.42x |
| Restaurant Menu Researchers | 2.06% | 1.42x |
| Work Visa Researchers | 2.19% | 1.41x |
| Los Angeles Trip Planners | 2.66% | 1.41x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 6.80x |
| Topshop | 0.03% | 6.74x |
| Johnston and Murphy | 0.01% | 5.99x |
| American Apparel | 0.70% | 5.97x |
| Calvin Klein | 0.07% | 5.96x |
| Uniqlo | 0.24% | 5.94x |
| Club Monaco | 0.20% | 5.92x |
| Saint Laurent Paris | 0.10% | 5.82x |
| Lorna Jane | 0.12% | 5.77x |
| Abercrombie & Fitch | 0.26% | 5.70x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 5.21x |
| Professional Audio Visual | 0.02% | 5.08x |
| Italy Cluster | 0.04% | 4.99x |
| Scuba Diving | 0.01% | 3.99x |
| French Canadian Cluster | 0.04% | 3.56x |
| Home Office Products | 0.01% | 3.36x |
| Shipping & Logistics | 0.02% | 2.85x |
| NYC Tourist Attractions | 0.41% | 2.81x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 2.71x |
| Holiday Gifts | 0.02% | 2.65x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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