Dstillery Audiences

T-MOBILE

Audience Size: 9.7 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 3.10% 1.54x
Readers of Honduran Content 2.74% 1.52x
Readers of Dominican Republic Content 2.78% 1.51x
Readers of El Salvadoran Content 2.81% 1.46x
Readers of Belizean Content 2.83% 1.46x
Readers of Guatemalan Content 2.63% 1.45x
Readers of South American Content 2.86% 1.43x
Readers of Colombian Content 2.63% 1.42x
Colombia Trip Planners 2.95% 1.40x
Readers of Mexican Content 2.64% 1.39x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.

Location Composition Index
Topshop 0.51% 6.04x
Uniqlo 1.69% 5.95x
Supreme 0.15% 5.89x
Club Monaco 1.28% 5.76x
Forever 21 5.29% 5.51x
Abercrombie & Fitch 3.14% 5.50x
American Apparel 3.20% 5.43x
Zara 2.36% 5.43x
Everlane 0.12% 5.42x
Calvin Klein 0.46% 5.39x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 1.96x
New York City Education & News Cluster 0.79% 1.90x
Central & South American News 0.24% 1.73x
Peru Media 0.18% 1.65x
Spain News - Madrid & Seville 0.41% 1.62x
Latin American News 0.39% 1.61x
New York City Family & Activity Cluster 1.51% 1.60x
Vietnam Cluster 0.05% 1.58x
New York City Real Estate Research Cluster 0.87% 1.57x
Latin American Spanish Language News 0.35% 1.54x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male