Dstillery Audiences

T-MOBILE

Audience Size: 7.2 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.51% 1.62x
Readers of Dominican Republic Content 2.48% 1.62x
Readers of South American Content 2.31% 1.53x
Colombia Trip Planners 2.41% 1.52x
Readers of El Salvadoran Content 2.14% 1.51x
Readers of Belizean Content 2.31% 1.50x
Caribbean Trip Planners 1.90% 1.50x
Readers of Colombian Content 2.12% 1.47x
Readers of Panamanian Content 2.08% 1.46x
Readers of Puerto Rican Content 1.78% 1.45x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.

Location Composition Index
Everlane 0.07% 8.42x
Zara 1.97% 7.87x
Hollister 1.38% 7.85x
Zumiez 2.46% 7.77x
Abercrombie & Fitch 2.29% 7.43x
Express 1.92% 7.29x
Forever 21 2.89% 7.27x
Uniqlo 0.85% 7.21x
Club Monaco 0.79% 7.11x
Armani 1.36% 6.93x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.01% 2.57x
New York City Education & News Cluster 0.96% 2.37x
Home Décor, Furniture, & Decorating 0.00% 2.18x
Spanish Lifestyle & Health 0.09% 2.12x
New York City Real Estate Research Cluster 0.64% 2.04x
Vietnam Cluster 0.07% 1.96x
Caribbean Cluster 0.21% 1.89x
New York City Family & Activity Cluster 0.87% 1.88x
Latin American Spanish Language News 0.16% 1.85x
Latin American News 0.20% 1.84x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male