Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Essential Oils Enthusiasts | 0.03% | 1.77x |
| Latin TV Enthusiasts | 4.64% | 1.71x |
| Food Bank Researchers | 0.87% | 1.70x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of Caribbean Content | 2.63% | 1.52x |
| Readers of Puerto Rican Content | 2.25% | 1.46x |
| Readers of South American Content | 2.23% | 1.45x |
| New York City Events Researchers | 1.12% | 1.44x |
| Readers of Dominican Republic Content | 3.37% | 1.43x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.21x |
| Topshop | 0.11% | 3.17x |
| Abercrombie & Fitch | 0.58% | 3.03x |
| Lorna Jane | 0.49% | 2.88x |
| Uniqlo | 0.62% | 2.81x |
| Charlotte Russe | 0.68% | 2.81x |
| Calvin Klein | 0.18% | 2.80x |
| Club Monaco | 0.48% | 2.79x |
| Saint Laurent Paris | 0.28% | 2.78x |
| American Apparel | 1.36% | 2.78x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.02% | 3.11x |
| Roleplay & Fantasy Games | 0.01% | 3.11x |
| French News & Gossip Cluster | 0.04% | 2.78x |
| Writing & Publishing | 0.02% | 2.66x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 2.35x |
| Home Furnishings | 0.03% | 2.27x |
| Turkey & Iran Cluster | 0.01% | 2.22x |
| Corporate Employment Pages | 0.02% | 2.20x |
| Arabic News | 0.06% | 2.14x |
| Poland Cluster | 0.06% | 2.08x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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