Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 467 thousand unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 3.10% | 1.68x |
| Readers of Caribbean Content | 3.13% | 1.66x |
| Readers of South American Content | 2.80% | 1.60x |
| Readers of El Salvadoran Content | 2.76% | 1.58x |
| Readers of Belizean Content | 2.95% | 1.55x |
| Colombia Trip Planners | 3.00% | 1.55x |
| Readers of Panamanian Content | 2.44% | 1.51x |
| Readers of Colombian Content | 2.69% | 1.50x |
| Readers of Guatemalan Content | 2.64% | 1.50x |
| Readers of Nicaraguan Content | 2.43% | 1.50x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.93% | 4.23x |
| REI | 1.34% | 2.70x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.27% | 2.36x |
| Vietnam Cluster | 0.11% | 2.06x |
| Latin American Spanish Language News | 0.24% | 1.98x |
| New York City Real Estate Research Cluster | 0.74% | 1.97x |
| Central & South American News | 0.22% | 1.95x |
| Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.85x |
| Latin American News | 0.27% | 1.85x |
| Caribbean Cluster | 0.27% | 1.80x |
| Spain News - Madrid & Seville | 0.29% | 1.79x |
| New York City Family & Activity Cluster | 1.04% | 1.78x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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