Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.10% | 1.54x |
| Readers of Honduran Content | 2.74% | 1.52x |
| Readers of Dominican Republic Content | 2.78% | 1.51x |
| Readers of El Salvadoran Content | 2.81% | 1.46x |
| Readers of Belizean Content | 2.83% | 1.46x |
| Readers of Guatemalan Content | 2.63% | 1.45x |
| Readers of South American Content | 2.86% | 1.43x |
| Readers of Colombian Content | 2.63% | 1.42x |
| Colombia Trip Planners | 2.95% | 1.40x |
| Readers of Mexican Content | 2.64% | 1.39x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.51% | 6.04x |
| Uniqlo | 1.69% | 5.95x |
| Supreme | 0.15% | 5.89x |
| Club Monaco | 1.28% | 5.76x |
| Forever 21 | 5.29% | 5.51x |
| Abercrombie & Fitch | 3.14% | 5.50x |
| American Apparel | 3.20% | 5.43x |
| Zara | 2.36% | 5.43x |
| Everlane | 0.12% | 5.42x |
| Calvin Klein | 0.46% | 5.39x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 1.96x |
| New York City Education & News Cluster | 0.79% | 1.90x |
| Central & South American News | 0.24% | 1.73x |
| Peru Media | 0.18% | 1.65x |
| Spain News - Madrid & Seville | 0.41% | 1.62x |
| Latin American News | 0.39% | 1.61x |
| New York City Family & Activity Cluster | 1.51% | 1.60x |
| Vietnam Cluster | 0.05% | 1.58x |
| New York City Real Estate Research Cluster | 0.87% | 1.57x |
| Latin American Spanish Language News | 0.35% | 1.54x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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