Dstillery Audiences

T-MOBILE

Audience Size: 9.1 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.77x
Readers of Dominican Republic Content 3.02% 1.60x
Readers of Puerto Rican Content 3.45% 1.58x
Readers of Caribbean Content 3.02% 1.58x
Colombia Trip Planners 3.35% 1.57x
Readers of El Salvadoran Content 3.16% 1.56x
Readers of South American Content 3.31% 1.55x
Los Angeles Mass Transit Commuters 4.29% 1.54x
New York City Events Researchers 4.07% 1.53x
Readers of Honduran Content 2.80% 1.52x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.

Location Composition Index
Supreme 0.13% 6.14x
Topshop 0.49% 6.12x
Club Monaco 1.40% 5.94x
Uniqlo 1.94% 5.86x
Abercrombie & Fitch 1.84% 5.72x
American Apparel 3.25% 5.71x
Calvin Klein 0.49% 5.66x
Zara 2.74% 5.50x
Joe's Jeans 0.26% 5.46x
Forever 21 5.74% 5.42x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.93% 2.61x
Greece Cluster 0.03% 2.37x
New York City Real Estate Research Cluster 0.92% 2.18x
NYC Tourist Attractions 1.13% 2.10x
Local & Travel England - East Midlands 0.03% 2.08x
Franco-African Cluster 0.02% 1.94x
New York City Family & Activity Cluster 1.37% 1.90x
Vietnam Cluster 0.05% 1.88x
Professional Audio Visual 0.04% 1.88x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 1.85x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male