Dstillery Audiences

T-MOBILE

Audience Size: 10.1 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.23% 1.79x
Readers of Caribbean Content 2.39% 1.76x
New York City Events Researchers 2.11% 1.67x
Readers of South American Content 2.29% 1.59x
Readers of Belizean Content 2.05% 1.59x
Ballet Enthusiasts 2.06% 1.59x
Readers of Colombian Content 1.90% 1.58x
Readers of El Salvadoran Content 1.91% 1.57x
Colombia Trip Planners 2.21% 1.56x
Readers of Guatemalan Content 1.91% 1.53x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Zara.

Location Composition Index
Zara 2.30% 6.98x
Hollister 2.25% 6.96x
Abercrombie & Fitch 2.88% 6.89x
Zumiez 3.59% 6.77x
Uniqlo 1.08% 6.64x
Forever 21 4.01% 6.62x
Express 2.35% 6.59x
Levi Strauss 0.87% 6.48x
H&M 3.73% 6.40x
Charlotte Russe 1.78% 6.38x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 1.77% 1.38x
Hip-Hop Enthusiast 2.81% 1.23x
African American Celebrity Gossip 4.23% 1.23x
Small Business Resources 2.52% 1.10x
Career Cluster A 3.22% 1.09x
Finance & Accounting Cluster 2.06% 1.06x
Discount Travel 8.12% 1.05x
Music Magazines 2.34% 1.05x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 2.86% 1.04x
Celebrity Gossip & News 2.13% 1.04x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male