Dstillery Audiences

T-MOBILE

Audience Size: 2.5 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Sprint Customers 0.03% 1.63x
Readers of South American Content 2.97% 1.46x
Readers of Argentinian Content 2.77% 1.44x
Readers of Panamanian Content 3.10% 1.41x
Readers of Mexican Content 3.10% 1.41x
Readers of Puerto Rican Content 2.83% 1.40x
Readers of Honduran Content 2.76% 1.40x
Readers of Caribbean Content 2.77% 1.39x
Readers of Belizean Content 3.00% 1.38x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.

Location Composition Index
Everlane 0.01% 6.74x
Abercrombie & Fitch 0.21% 4.94x
Charlotte Russe 0.26% 4.51x
American Apparel 0.50% 4.46x
Club Monaco 0.18% 4.21x
Calvin Klein 0.07% 4.21x
Uniqlo 0.24% 4.02x
Hugo Boss 0.65% 3.79x
Forever 21 1.61% 3.74x
Topshop 0.03% 3.72x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Malaya.

Content Affinity Composition Index
Malaya 0.04% 3.21x
Visa & Immigration 0.03% 2.75x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 2.67x
Insurance Cluster 0.01% 2.47x
Action Sports 0.05% 2.37x
Illinois 0.02% 2.36x
Central & South American News 0.12% 2.18x
Writing Resources 0.02% 2.15x
Russia Cluster 0.04% 2.13x
Greece Cluster 0.02% 2.10x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male