Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.12% | 1.68x |
| Readers of Caribbean Content | 2.24% | 1.64x |
| Readers of Honduran Content | 2.14% | 1.57x |
| Readers of South American Content | 2.21% | 1.55x |
| Readers of El Salvadoran Content | 1.99% | 1.54x |
| Readers of Belizean Content | 2.05% | 1.48x |
| Readers of Guatemalan Content | 1.85% | 1.48x |
| Readers of Mexican Content | 2.11% | 1.48x |
| Readers of Colombian Content | 1.92% | 1.47x |
| Online Grocery Shoppers | 2.36% | 1.46x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 6.50x |
| Zara | 2.42% | 6.23x |
| Hollister | 2.79% | 6.13x |
| Abercrombie & Fitch | 3.10% | 6.13x |
| Club Monaco | 0.92% | 6.11x |
| Uniqlo | 1.19% | 6.10x |
| Zumiez | 4.47% | 5.98x |
| Forever 21 | 4.68% | 5.96x |
| Levi Strauss | 0.96% | 5.96x |
| Express | 2.57% | 5.90x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.23% | 2.49x |
| Nepal News | 0.03% | 2.33x |
| New York City Real Estate Research Cluster | 1.06% | 2.12x |
| Franco-African Cluster | 0.03% | 2.12x |
| Greece Cluster | 0.03% | 2.07x |
| New York City Family & Activity Cluster | 1.48% | 2.03x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.94x |
| NYC Tourist Attractions | 1.41% | 1.87x |
| Latin American Spanish Language News | 0.25% | 1.86x |
| Spanish Lifestyle & Health | 0.08% | 1.77x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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