Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.16% | 1.55x |
| Readers of Honduran Content | 2.10% | 1.51x |
| Readers of Caribbean Content | 2.60% | 1.50x |
| Readers of Belizean Content | 2.10% | 1.47x |
| Readers of Colombian Content | 2.00% | 1.47x |
| Readers of El Salvadoran Content | 2.01% | 1.46x |
| Readers of Guatemalan Content | 1.96% | 1.44x |
| Readers of South American Content | 2.44% | 1.43x |
| Readers of Mexican Content | 2.35% | 1.43x |
| Readers of Nicaraguan Content | 1.87% | 1.39x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.36% | 6.12x |
| Uniqlo | 1.47% | 6.02x |
| Club Monaco | 1.11% | 5.95x |
| Everlane | 0.11% | 5.93x |
| Forever 21 | 5.22% | 5.79x |
| Hollister | 3.63% | 5.75x |
| Abercrombie & Fitch | 3.38% | 5.68x |
| Zara | 2.31% | 5.59x |
| Zumiez | 6.00% | 5.51x |
| Supreme | 0.16% | 5.50x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.08% | 1.95x |
| Greece Cluster | 0.03% | 1.87x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.81x |
| Franco-African Cluster | 0.03% | 1.77x |
| New York City Real Estate Research Cluster | 1.16% | 1.69x |
| New York City Family & Activity Cluster | 1.67% | 1.65x |
| Spanish Lifestyle & Health | 0.10% | 1.62x |
| NYC Tourist Attractions | 1.45% | 1.58x |
| Local & Travel England - Northern England | 0.01% | 1.57x |
| Alternative Streaming Services | 0.03% | 1.57x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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