Dstillery Audiences

T-MOBILE

Audience Size: 2 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.04% 1.82x
Sprint Customers 0.03% 1.63x
New York Trip Planners 1.37% 1.44x
Orlando Activities Researchers 0.14% 1.40x
Food Bank Researchers 0.81% 1.40x
New York City Events Researchers 1.28% 1.37x
Seattle Trip Planners 1.39% 1.34x
AT&T Wireless Customers 0.05% 1.32x
Ballet Enthusiasts 1.65% 1.32x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is American Apparel.

Location Composition Index
American Apparel 1.41% 7.89x
Abercrombie & Fitch 0.38% 5.53x
Charlotte Russe 0.47% 5.35x
Club Monaco 0.20% 5.34x
The North Face 0.46% 5.34x
Hollister 1.75% 5.27x
Forever 21 1.55% 5.15x
Calvin Klein 0.08% 5.03x
Topshop 0.04% 4.96x
Uniqlo 0.26% 4.95x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.01% 4.24x
Romanian News 0.02% 3.69x
Quebec Vacations 0.01% 2.90x
Startup Investment 0.03% 2.63x
Franco-African Cluster 0.01% 2.62x
Promo Codes 0.02% 2.59x
Assorted Topics (Power Trains, Drones, Web Design) 0.01% 2.56x
Dental Health 0.01% 2.51x
Foreign Language Education 0.01% 2.45x
Numerology & Astrology 0.01% 2.33x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female