Dstillery Audiences

T-MOBILE

Audience Size: 2.1 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Sprint Customers 0.03% 1.63x
Readers of South American Content 3.03% 1.49x
Readers of Puerto Rican Content 3.17% 1.48x
New York City Events Researchers 2.01% 1.45x
Miami Trip Planners 3.02% 1.43x
Palm Beach Trip Planners 2.30% 1.42x
Restaurant Menu Researchers 2.06% 1.42x
Work Visa Researchers 2.19% 1.41x
Los Angeles Trip Planners 2.66% 1.41x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.

Location Composition Index
Supreme 0.01% 6.80x
Topshop 0.03% 6.74x
Johnston and Murphy 0.01% 5.99x
American Apparel 0.70% 5.97x
Calvin Klein 0.07% 5.96x
Uniqlo 0.24% 5.94x
Club Monaco 0.20% 5.92x
Saint Laurent Paris 0.10% 5.82x
Lorna Jane 0.12% 5.77x
Abercrombie & Fitch 0.26% 5.70x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 5.21x
Professional Audio Visual 0.02% 5.08x
Italy Cluster 0.04% 4.99x
Scuba Diving 0.01% 3.99x
French Canadian Cluster 0.04% 3.56x
Home Office Products 0.01% 3.36x
Shipping & Logistics 0.02% 2.85x
NYC Tourist Attractions 0.41% 2.81x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 2.71x
Holiday Gifts 0.02% 2.65x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male