Dstillery Audiences

T-MOBILE

Audience Size: 2.2 Million Devices

Explore the T-Mobile Audience

Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the T-Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The T-Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.62x
Sprint Customers 0.03% 1.63x
Food Bank Researchers 1.96% 1.39x
Real Estate Decision Makers 1.23% 1.36x
AT&T Wireless Customers 0.05% 1.32x
Santa Monica Trip Planners 1.17% 1.31x
Financial Investors 0.75% 1.30x
Seattle Trip Planners 1.44% 1.29x
Restaurant Reservation Enthusiasts 0.48% 1.27x
New York City Events Researchers 1.30% 1.27x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The T-Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the T-Mobile audience is American Apparel.

Location Composition Index
American Apparel 1.33% 8.20x
The Childrens Place 1.49% 6.73x
Hollister 1.29% 6.52x
Hugo Boss 0.76% 6.51x
Abercrombie & Fitch 0.54% 6.29x
The North Face 0.39% 6.27x
Forever 21 1.02% 6.09x
Uniqlo 0.29% 6.02x
Charlotte Russe 0.65% 6.00x
Zara 0.59% 5.92x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the T-Mobile audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.01% 3.61x
Feminism 0.01% 3.17x
Paleo & Keto Diet Enthusiasts 0.02% 3.12x
Medical & Pharmaceutical Scholarship 0.01% 3.04x
Canada Culture and Tourism 0.01% 2.89x
Nursing 0.02% 2.85x
Greece Cluster 0.02% 2.63x
Medical Supplies and Information 0.01% 2.58x
Unique & Personalized Fashion 0.02% 2.49x
Education Cluster 0.01% 2.49x
Composition Percentage: The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male