Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 931.7 thousand unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of Hispanic Content | 2.16% | 1.61x |
| Readers of Puerto Rican Content | 2.87% | 1.53x |
| Readers of Spanish Content | 2.03% | 1.49x |
| Mobile Phone Purchase Intenders | 2.87% | 1.47x |
| Readers of South American Content | 2.62% | 1.47x |
| Readers of Costa Rican Content | 2.85% | 1.46x |
| New York City Events Researchers | 1.61% | 1.46x |
| Miami Trip Planners | 2.56% | 1.45x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 7.80x |
| Topshop | 0.04% | 7.05x |
| Uniqlo | 0.37% | 6.79x |
| Johnston and Murphy | 0.02% | 6.53x |
| Abercrombie & Fitch | 0.32% | 6.47x |
| Club Monaco | 0.30% | 6.47x |
| Saint Laurent Paris | 0.15% | 6.42x |
| American Apparel | 0.82% | 6.31x |
| Charlotte Russe | 0.43% | 5.95x |
| Calvin Klein | 0.10% | 5.92x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 5.28x |
| Survival Guides | 0.04% | 5.13x |
| Men's Dress Shirt Shopping | 0.01% | 3.99x |
| Malaya | 0.03% | 3.52x |
| Pre-Built Home Researchers | 0.07% | 3.37x |
| Home Office Products | 0.01% | 3.36x |
| Canadian Healthcare | 0.03% | 3.15x |
| Electronic Cabling | 0.01% | 2.99x |
| Chemicals | 0.01% | 2.96x |
| Business News & Information Readers | 0.10% | 2.86x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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