Explore the T-Mobile Audience
Below you'll find more information about the T-Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the T-Mobile audience.
INTERESTS
The T-Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the T-Mobile audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.62x |
| Sprint Customers | 0.03% | 1.63x |
| Readers of South American Content | 2.97% | 1.44x |
| Readers of Argentinian Content | 2.98% | 1.43x |
| Readers of Mexican Content | 3.25% | 1.43x |
| Readers of Honduran Content | 2.96% | 1.40x |
| Washington Skiers and Snowboarders | 2.46% | 1.38x |
| New York City Events Researchers | 1.21% | 1.38x |
| Thrift Store Shoppers | 1.47% | 1.38x |
| Readers of Colombian Content | 3.01% | 1.37x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Interest attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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APPAREL RETAILERS
The T-Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the T-Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.26x |
| Abercrombie & Fitch | 0.48% | 3.11x |
| Topshop | 0.08% | 3.11x |
| Lorna Jane | 0.42% | 3.07x |
| Everlane | 0.01% | 3.02x |
| Charlotte Russe | 0.54% | 2.96x |
| Uniqlo | 0.56% | 2.91x |
| American Apparel | 1.26% | 2.90x |
| Joe's Jeans | 0.10% | 2.86x |
| Saint Laurent Paris | 0.22% | 2.85x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Location attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the T-Mobile audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.01% | 4.15x |
| Hobby Drones & Remote-Controlled Cars | 0.01% | 2.92x |
| Custom Printing | 0.03% | 2.63x |
| Spanish Lifestyle & Health | 0.08% | 2.57x |
| African-American Hair | 0.02% | 2.23x |
| Peru Media | 0.12% | 2.10x |
| New York City Education & News Cluster | 0.12% | 2.04x |
| Russia Cluster | 0.03% | 1.99x |
| US Soccer | 0.06% | 1.92x |
| Poland Cluster | 0.06% | 1.92x |
Composition Percentage:
The overlap percentage between the T-Mobile audience and the Content Affinity attribute.
Index: A comparison of the T-Mobile audience to the internet population.
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DEMOGRAPHICS
The T-Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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