Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.73% | 1.31x |
| St. Louis Trip Planners | 3.50% | 1.27x |
| Michigan County and Local Fair Visitors | 3.63% | 1.26x |
| Ohio County and Local Fair Visitors | 3.30% | 1.26x |
| Oregon County and Local Fair Visitors | 3.09% | 1.21x |
| Southern Central Voters | 2.96% | 1.19x |
| Holiday Gift Shoppers | 0.83% | 1.19x |
| Kansas City Trip Planners | 3.38% | 1.18x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.78% | 1.17x |
| Smokie Mountain Trip Planner | 4.32% | 1.16x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.29x |
| Maurices | 9.25% | 2.03x |
| Buckle | 6.65% | 1.98x |
| Lane Bryant | 5.38% | 1.96x |
| Mens Wearhouse | 7.85% | 1.92x |
| Abercrombie & Fitch | 0.36% | 1.92x |
| Express Outlets | 0.90% | 1.92x |
| Forever 21 | 3.56% | 1.89x |
| Eddie Bauer | 2.23% | 1.88x |
| Zumiez | 4.65% | 1.87x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 0.01% | 3.37x |
| Art News & Products | 0.02% | 3.20x |
| Mobile Industry Information | 0.02% | 1.93x |
| Writing & Publishing | 0.01% | 1.91x |
| Dental Health | 0.01% | 1.89x |
| Cakes & Sweets | 0.04% | 1.83x |
| Spam Call Number Searchers | 0.03% | 1.68x |
| Cheerleading | 0.01% | 1.65x |
| Numerology & Astrology | 0.02% | 1.60x |
| Vietnam Cluster | 0.02% | 1.55x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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