Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.99% | 1.48x |
| Louisiana Activities Researchers | 2.38% | 1.43x |
| Midwestern Voters | 3.92% | 1.43x |
| Streaming Video Fans | 2.70% | 1.42x |
| Animal Rights Researchers | 3.13% | 1.41x |
| Healthy Eaters | 1.74% | 1.41x |
| Oregon Trip Planners | 3.07% | 1.41x |
| Houston Activity Researchers | 2.38% | 1.39x |
| Eco-Conscious Consumers | 1.76% | 1.39x |
| Medieval History Enthusiasts | 2.28% | 1.39x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.77x |
| Lorna Jane | 0.10% | 4.51x |
| Joe's Jeans | 0.02% | 4.04x |
| Forever 21 | 1.79% | 3.80x |
| Abercrombie & Fitch | 0.16% | 3.68x |
| Express Outlets | 0.49% | 3.66x |
| Maurices | 4.93% | 3.59x |
| Zumiez | 2.57% | 3.56x |
| Gymboree | 2.27% | 3.53x |
| Lane Bryant | 2.61% | 3.53x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 0.04% | 4.01x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.02% | 3.98x |
| Robotics | 0.03% | 3.77x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.02% | 3.58x |
| Southern California Tourism | 0.02% | 3.48x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 3.41x |
| Bird Watching | 0.03% | 3.41x |
| Psychology & Social Work | 0.02% | 3.38x |
| Book Publishers | 0.07% | 3.27x |
| Hobby Drones & Remote-Controlled Cars | 0.03% | 3.07x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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