Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.64x |
| Chain Pizzeria Fans | 2.25% | 1.28x |
| Cabin Rental Researchers | 1.74% | 1.28x |
| Hip Hop Fans | 1.75% | 1.27x |
| Automotive Auctions Enthusiasts | 1.69% | 1.23x |
| Dodge Vehicle Shoppers | 1.56% | 1.21x |
| Vaping Shoppers | 2.53% | 1.21x |
| Camaro Enthusiasts | 1.40% | 1.19x |
| Black Friday Deal Shoppers | 1.51% | 1.19x |
| Fireworks Enthusiasts | 1.88% | 1.18x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.15% | 5.00x |
| Belk | 1.15% | 4.99x |
| Express Outlets | 0.25% | 4.98x |
| Zumiez | 1.89% | 4.90x |
| Aeropostale | 2.14% | 4.82x |
| Charlotte Russe | 1.23% | 4.77x |
| Gymboree | 1.98% | 4.66x |
| Journeys | 1.82% | 4.65x |
| Abercrombie & Fitch | 1.93% | 4.64x |
| Dressbarn | 2.51% | 4.60x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.55x |
| Decoration & Fabric | 0.01% | 2.50x |
| Memphis News | 0.14% | 1.88x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.87x |
| Content Streamers & Downloaders | 0.01% | 1.81x |
| Survey Websites | 0.01% | 1.73x |
| Consumer Rewards | 0.06% | 1.71x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.70x |
| Rural Living | 0.01% | 1.68x |
| Texas Off-Roading | 0.01% | 1.61x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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