Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 3.52% | 1.37x |
| South West State Fair Visitors | 3.46% | 1.35x |
| Texas State Fairs | 3.19% | 1.31x |
| Chain Pizzeria Fans | 3.24% | 1.31x |
| Truck Shoppers | 2.87% | 1.30x |
| Ford Mustang Enthusiasts | 2.70% | 1.30x |
| Dodge Vehicle Shoppers | 2.93% | 1.30x |
| Automotive Auctions Enthusiasts | 2.97% | 1.30x |
| Cadillac Vehicle Shoppers | 2.87% | 1.29x |
| Ohio County and Local Fair Visitors | 3.26% | 1.29x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.19% | 3.91x |
| Charlotte Russe | 3.35% | 3.89x |
| Buckle | 4.48% | 3.88x |
| Levi Strauss | 1.04% | 3.84x |
| Lane Bryant | 3.70% | 3.83x |
| Carhartt | 7.96% | 3.79x |
| Topshop | 0.32% | 3.75x |
| Hollister | 3.53% | 3.73x |
| Aeropostale | 4.88% | 3.72x |
| Belk | 1.01% | 3.70x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Bowling.
| Content Affinity | Composition | Index |
| Bowling | 0.14% | 1.78x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.72x |
| Survival Guides | 0.02% | 1.69x |
| Central California Cluster | 0.69% | 1.63x |
| Cars, Travel & Food | 0.02% | 1.58x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.55x |
| Memphis News | 0.17% | 1.54x |
| East Texas Cluster | 0.36% | 1.51x |
| Illinois College Sports | 0.03% | 1.48x |
| Northern California Cluster | 1.18% | 1.46x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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