Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 3.32% | 1.36x |
| Texas State Fairs | 3.25% | 1.34x |
| South State Fair Visitors | 3.58% | 1.34x |
| South West State Fair Visitors | 3.80% | 1.32x |
| Dodge Vehicle Shoppers | 2.93% | 1.31x |
| Vaping Shoppers | 3.81% | 1.29x |
| Fireworks Enthusiasts | 3.32% | 1.28x |
| Truck Shoppers | 2.90% | 1.28x |
| Call of Duty Enthusiasts | 3.17% | 1.27x |
| Camaro Enthusiasts | 2.86% | 1.27x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.67% | 4.12x |
| Lane Bryant | 4.07% | 4.06x |
| Buckle | 4.98% | 4.05x |
| Levi Strauss | 0.71% | 4.02x |
| Joe's Jeans | 0.19% | 3.95x |
| Carhartt | 15.29% | 3.94x |
| Belk | 1.13% | 3.91x |
| Mens Wearhouse | 6.58% | 3.87x |
| Express Outlets | 0.88% | 3.87x |
| Hollister | 4.12% | 3.87x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Assorted Topics (Safari, Health, Wellness, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 2.12x |
| Franco-African Cluster | 0.02% | 2.08x |
| General Interest | 0.01% | 1.74x |
| Instagram Management | 0.02% | 1.68x |
| Hobby Drones & Remote-Controlled Cars | 0.09% | 1.61x |
| Memphis News | 0.16% | 1.56x |
| East Texas Cluster | 0.34% | 1.54x |
| Northern California Cluster | 1.20% | 1.54x |
| Gadgets | 0.02% | 1.53x |
| Central California Cluster | 0.63% | 1.53x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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