Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.64x |
| South State Fair Visitors | 3.18% | 1.23x |
| South West State Fair Visitors | 3.16% | 1.20x |
| Ohio County and Local Fair Visitors | 2.96% | 1.17x |
| Muscle Car Shoppers | 2.73% | 1.16x |
| Cabin Rental Researchers | 2.98% | 1.15x |
| Automotive Auctions Enthusiasts | 2.80% | 1.14x |
| The Walking Dead Fans | 2.73% | 1.13x |
| Dodge Vehicle Shoppers | 2.66% | 1.12x |
| Alabama Trip Planners | 2.87% | 1.10x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.28% | 3.82x |
| Charlotte Russe | 3.20% | 3.77x |
| Levi Strauss | 1.20% | 3.76x |
| Express Outlets | 0.74% | 3.74x |
| Lane Bryant | 3.43% | 3.70x |
| Zumiez | 4.87% | 3.70x |
| Topshop | 0.31% | 3.68x |
| Belk | 0.86% | 3.67x |
| Aeropostale | 3.79% | 3.67x |
| Hollister | 2.96% | 3.65x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.15% | 1.49x |
| Central California Cluster | 0.59% | 1.49x |
| Northern California Cluster | 1.12% | 1.46x |
| Chat Rooms | 0.03% | 1.45x |
| East Texas Cluster | 0.35% | 1.39x |
| Central & Northwest Ohio Cluster | 1.36% | 1.38x |
| Arkansas News | 0.68% | 1.37x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 1.36x |
| Niche Dating Websites | 0.37% | 1.34x |
| Cincinnati Cluster | 1.71% | 1.32x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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