Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.64x |
| South State Fair Visitors | 2.99% | 1.28x |
| South West State Fair Visitors | 2.98% | 1.26x |
| Cabin Rental Researchers | 2.92% | 1.24x |
| Ohio County and Local Fair Visitors | 2.85% | 1.22x |
| Dodge Vehicle Shoppers | 2.72% | 1.21x |
| Automotive Auctions Enthusiasts | 2.72% | 1.19x |
| Vaping Shoppers | 3.36% | 1.19x |
| Muscle Car Shoppers | 2.46% | 1.17x |
| Truck Shoppers | 2.71% | 1.17x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Buckle.
| Location | Composition | Index |
| Buckle | 3.85% | 3.91x |
| Express Outlets | 0.72% | 3.83x |
| Charlotte Russe | 2.83% | 3.81x |
| Belk | 0.83% | 3.80x |
| Zumiez | 4.65% | 3.78x |
| Lane Bryant | 3.38% | 3.75x |
| Topshop | 0.27% | 3.73x |
| Hollister | 2.72% | 3.71x |
| Aeropostale | 3.25% | 3.65x |
| Forever 21 | 3.42% | 3.64x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 0.59% | 1.50x |
| Northern California Cluster | 1.12% | 1.48x |
| Online Learning | 0.02% | 1.46x |
| Central & Northwest Ohio Cluster | 1.37% | 1.45x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 1.41x |
| Memphis News | 0.15% | 1.41x |
| Niche Dating Websites | 0.38% | 1.40x |
| Cincinnati Cluster | 1.78% | 1.39x |
| Tahoe & Reno Tourism | 0.30% | 1.34x |
| Vaping | 0.18% | 1.34x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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