Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.68% | 1.48x |
| South State Fair Visitors | 3.90% | 1.46x |
| Southern Central Voters | 3.10% | 1.45x |
| Shelf-Stable Food Content Readers | 0.04% | 1.45x |
| Dodge Vehicle Shoppers | 3.36% | 1.44x |
| Truck Shoppers | 3.33% | 1.44x |
| Destiny Video Game Fans | 3.65% | 1.43x |
| Texas County and Local Fair Visitors | 3.51% | 1.42x |
| Gamers | 3.11% | 1.41x |
| Xbox Enthusiasts | 3.60% | 1.41x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.20% | 4.81x |
| Joe's Jeans | 0.13% | 4.41x |
| Charlotte Russe | 1.27% | 4.36x |
| Lane Bryant | 3.71% | 4.32x |
| Buckle | 4.67% | 4.28x |
| Hollister | 3.65% | 4.15x |
| Aeropostale | 4.95% | 4.13x |
| Belk | 1.08% | 4.12x |
| Carhartt | 22.12% | 4.12x |
| Express Outlets | 0.75% | 4.10x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.65x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.41x |
| Nutrition & Diabetic Living | 0.08% | 2.18x |
| Tattoos & Costumes | 0.02% | 2.03x |
| Electronic Document Assembly | 0.02% | 2.01x |
| Memphis News | 0.29% | 1.93x |
| Chat Rooms | 0.02% | 1.89x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.06% | 1.84x |
| Higher-End Fashion Brands | 0.03% | 1.83x |
| Costumes | 0.04% | 1.83x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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