Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Chain Pizzeria Fans.
| Interest | Composition | Index |
| Chain Pizzeria Fans | 1.78% | 1.25x |
| Cabin Rental Researchers | 1.68% | 1.25x |
| Dodge Vehicle Shoppers | 1.30% | 1.24x |
| Automotive Auctions Enthusiasts | 1.49% | 1.23x |
| Smoky Mountains Trip Planners | 1.28% | 1.22x |
| Hip Hop Fans | 1.60% | 1.22x |
| Auto Body Shoppers | 1.40% | 1.21x |
| Truck Shoppers | 1.21% | 1.20x |
| Tractor Shoppers | 1.09% | 1.19x |
| Muscle Car Shoppers | 1.40% | 1.18x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.63% | 5.06x |
| Zumiez | 1.17% | 4.96x |
| Belk | 0.72% | 4.96x |
| Express Outlets | 0.14% | 4.95x |
| Charlotte Russe | 0.78% | 4.93x |
| Express | 0.90% | 4.84x |
| Aeropostale | 1.33% | 4.78x |
| Journeys | 1.02% | 4.77x |
| Lorna Jane | 0.15% | 4.73x |
| Lane Bryant | 1.54% | 4.67x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 1.87x |
| Memphis News | 0.13% | 1.87x |
| Fashion & Cosmetics | 0.01% | 1.72x |
| Consumer Rewards | 0.07% | 1.71x |
| Rural Living | 0.01% | 1.63x |
| Niche Dating Websites | 0.25% | 1.52x |
| Arkansas News | 0.41% | 1.46x |
| Online Learning | 0.02% | 1.46x |
| East Texas Cluster | 0.17% | 1.40x |
| Tennessee Cluster | 0.71% | 1.34x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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