Dstillery Audiences

TACO BELL

Audience Size: 10.1 Million Devices

Explore the Taco Bell Audience

Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Taco Bell audience.

Dstillery Crafted Audiences

INTERESTS

The Taco Bell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Taco Bell audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.64x
Dodge Vehicle Shoppers 1.60% 1.19x
Cabin Rental Researchers 1.68% 1.17x
Camaro Enthusiasts 1.50% 1.17x
Farming Simulator Video Game Fans 1.64% 1.16x
Diesel Vehicle Shoppers 1.52% 1.15x
Chain Pizzeria Fans 1.95% 1.15x
Dirt Bike Enthusiasts 1.71% 1.14x
Muscle Car Shoppers 1.48% 1.13x
WWE and Pro Wrestling Fans 1.23% 1.13x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Taco Bell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Taco Bell audience is Express Outlets.

Location Composition Index
Express Outlets 0.60% 4.32x
Belk 0.96% 4.31x
Carhartt 5.72% 4.24x
Zumiez 3.81% 4.15x
Hollister 2.13% 4.12x
Buckle 2.72% 4.12x
Lane Bryant 3.51% 4.07x
Charlotte Russe 2.06% 4.05x
Abercrombie & Fitch 2.33% 4.01x
Gymboree 2.19% 4.00x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Taco Bell audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 1.07% 1.59x
Niche Dating Websites 0.34% 1.55x
Sports - Golf, Hunting, Fishing 0.03% 1.42x
Central California Cluster 0.48% 1.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.41x
Missouri Travel & Outdoors Cluster 0.61% 1.41x
East Texas Cluster 0.30% 1.39x
Consumer Rewards 0.03% 1.36x
Cincinnati Cluster 1.38% 1.35x
Central & Northwest Ohio Cluster 1.03% 1.34x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Taco Bell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female