Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.65% | 1.41x |
| Ohio County and Local Fair Visitors | 4.33% | 1.35x |
| Gamers | 3.03% | 1.31x |
| Destiny Video Game Fans | 3.25% | 1.31x |
| Midwestern Voters | 3.52% | 1.30x |
| Call of Duty Enthusiasts | 3.49% | 1.30x |
| PokemonGo Fans | 3.13% | 1.29x |
| Video and Computer Gaming Enthusiasts | 2.82% | 1.27x |
| Video Gamers | 2.81% | 1.27x |
| Chain Pizzeria Fans | 3.53% | 1.27x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.08% | 3.94x |
| Joe's Jeans | 0.02% | 3.73x |
| Express Outlets | 0.35% | 3.60x |
| Forever 21 | 1.13% | 3.53x |
| Maurices | 3.99% | 3.53x |
| Lane Bryant | 2.14% | 3.47x |
| Mens Wearhouse | 3.36% | 3.43x |
| Buckle | 1.85% | 3.38x |
| Zumiez | 1.48% | 3.37x |
| Journeys | 2.74% | 3.36x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Alternative Movie Streaming.
| Content Affinity | Composition | Index |
| Alternative Movie Streaming | 0.02% | 2.83x |
| Turkey & Iran Cluster | 0.02% | 2.28x |
| Right Wing Blogs - Political Activism | 0.03% | 2.25x |
| Concert Posters | 0.01% | 2.20x |
| Electronic Cabling | 0.03% | 2.16x |
| Illinois College Sports | 0.02% | 2.01x |
| Cub & Girl Scouts | 0.05% | 2.00x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 1.99x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.03% | 1.94x |
| Cigars | 0.01% | 1.92x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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