Dstillery Audiences

TACO BELL

Audience Size: 1.2 Million Devices

Explore the Taco Bell Audience

Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Taco Bell audience.

Dstillery Crafted Audiences

INTERESTS

The Taco Bell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Taco Bell audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.99% 1.48x
Louisiana Activities Researchers 2.38% 1.43x
Midwestern Voters 3.92% 1.43x
Streaming Video Fans 2.70% 1.42x
Animal Rights Researchers 3.13% 1.41x
Healthy Eaters 1.74% 1.41x
Oregon Trip Planners 3.07% 1.41x
Houston Activity Researchers 2.38% 1.39x
Eco-Conscious Consumers 1.76% 1.39x
Medieval History Enthusiasts 2.28% 1.39x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Taco Bell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Taco Bell audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.77x
Lorna Jane 0.10% 4.51x
Joe's Jeans 0.02% 4.04x
Forever 21 1.79% 3.80x
Abercrombie & Fitch 0.16% 3.68x
Express Outlets 0.49% 3.66x
Maurices 4.93% 3.59x
Zumiez 2.57% 3.56x
Gymboree 2.27% 3.53x
Lane Bryant 2.61% 3.53x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Taco Bell audience is Vaping.

Content Affinity Composition Index
Vaping 0.04% 4.01x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 3.98x
Robotics 0.03% 3.77x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 3.58x
Southern California Tourism 0.02% 3.48x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 3.41x
Bird Watching 0.03% 3.41x
Psychology & Social Work 0.02% 3.38x
Book Publishers 0.07% 3.27x
Hobby Drones & Remote-Controlled Cars 0.03% 3.07x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Taco Bell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female