Explore the Taco Bell Audience
Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Taco Bell audience.
INTERESTS
The Taco Bell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Taco Bell audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 1.79% | 1.22x |
| Chain Pizzeria Fans | 1.89% | 1.21x |
| Fireworks Enthusiasts | 1.78% | 1.20x |
| Hip Hop Fans | 1.80% | 1.20x |
| Dodge Vehicle Shoppers | 1.30% | 1.19x |
| Camaro Enthusiasts | 1.25% | 1.18x |
| Auto Body Shoppers | 1.44% | 1.17x |
| Vaping Shoppers | 2.25% | 1.16x |
| Diesel Vehicle Shoppers | 2.46% | 1.15x |
| Off Road Accessories Enthusiasts | 1.32% | 1.14x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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APPAREL RETAILERS
The Taco Bell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Taco Bell audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.99% | 3.29x |
| Michael Kors | 0.38% | 3.15x |
| Free People | 0.09% | 2.93x |
| Brooks Brothers | 1.34% | 2.90x |
| Carhartt | 0.31% | 2.85x |
| Lululemon | 0.20% | 2.77x |
| The North Face | 0.69% | 2.69x |
| Banana Republic | 1.35% | 2.64x |
| J. Crew | 1.10% | 2.58x |
| Club Monaco | 0.27% | 2.52x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Taco Bell audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.14% | 1.80x |
| Northern California Cluster | 0.69% | 1.68x |
| Consumer Rewards | 0.08% | 1.61x |
| Content Streamers & Downloaders | 0.02% | 1.56x |
| Men's Fashion Shopping | 0.01% | 1.46x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.01% | 1.45x |
| Scuba Diving | 0.04% | 1.44x |
| Niche Dating Websites | 0.25% | 1.44x |
| Central California Cluster | 0.31% | 1.42x |
| East Texas Cluster | 0.17% | 1.42x |
Composition Percentage:
The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
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DEMOGRAPHICS
The Taco Bell audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999
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