Dstillery Audiences

TACO BELL

Audience Size: 10.1 Million Devices

Explore the Taco Bell Audience

Below you'll find more information about the Taco Bell audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Taco Bell audience.

Dstillery Crafted Audiences

INTERESTS

The Taco Bell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Taco Bell audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.64x
Dodge Vehicle Shoppers 1.43% 1.23x
Truck Shoppers 1.56% 1.23x
Smoky Mountains Trip Planners 1.35% 1.20x
Arkansas Razorbacks Fans 1.22% 1.20x
Quads and ATV Enthusiasts 1.53% 1.19x
Tractor Shoppers 1.35% 1.19x
Cabin Rental Researchers 1.54% 1.19x
Diesel Vehicle Shoppers 1.93% 1.18x
Camaro Enthusiasts 1.35% 1.18x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Interest attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Taco Bell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Taco Bell audience is Belk.

Location Composition Index
Belk 1.15% 4.96x
Express Outlets 0.48% 4.82x
Aeropostale 2.12% 4.72x
Gymboree 1.98% 4.62x
Zumiez 3.14% 4.60x
Journeys 2.69% 4.55x
Hollister 1.90% 4.55x
Abercrombie & Fitch 2.16% 4.53x
Charlotte Russe 1.46% 4.50x
Lane Bryant 3.59% 4.46x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Location attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Taco Bell audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.13% 1.83x
Professional Audio Visual 0.04% 1.53x
Arkansas News 0.48% 1.52x
Consumer Rewards 0.04% 1.50x
Homeschooling 0.03% 1.46x
Drawing & Animation 0.01% 1.44x
Missouri Travel & Outdoors Cluster 0.46% 1.43x
Central & Northwest Ohio Cluster 0.78% 1.43x
Seventh-day Adventist Church 0.01% 1.43x
Assorted Topics (Television, Origami, Men's Health) 0.01% 1.40x
Composition Percentage: The overlap percentage between the Taco Bell audience and the Content Affinity attribute.
Index: A comparison of the Taco Bell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Taco Bell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female