Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 770.6 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 2.14% | 2.23x |
| Houston Trip Planners | 2.78% | 1.83x |
| Houston Activity Researchers | 1.84% | 1.78x |
| Vermont Trip Planners | 2.32% | 1.76x |
| Cape Cod News Readers | 1.96% | 1.75x |
| Men's Shoe Shoppers | 2.56% | 1.65x |
| Duke Blue Devils Fans | 2.01% | 1.63x |
| Cininnati Reds Fans | 1.69% | 1.63x |
| Luxury Travel Researchers | 1.77% | 1.61x |
| Canoeing and Kayaking Enthusiasts | 1.93% | 1.59x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.76% | 22.43x |
| Intermix | 2.51% | 21.31x |
| Lululemon | 16.74% | 20.52x |
| Michael Kors | 6.32% | 20.05x |
| Chicos | 12.69% | 19.61x |
| Ann Taylor | 13.68% | 18.96x |
| J. Crew | 8.99% | 18.90x |
| Ralph Lauren | 2.47% | 18.01x |
| Gymboree | 7.17% | 17.25x |
| LOFT | 11.18% | 16.14x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 2.07% | 2.71x |
| Texas Media | 2.39% | 2.08x |
| Connecticut News | 2.72% | 1.95x |
| Boston Cluster | 3.49% | 1.57x |
| Virginia News | 1.68% | 1.40x |
| Michigan Cluster | 1.65% | 1.32x |
| Florida Jacksonville & Orlando Cluster | 1.87% | 1.31x |
| New Jersey News Cluster | 1.86% | 1.26x |
| Sports News - Team Specific | 10.44% | 1.22x |
| Liberal Media | 1.56% | 1.22x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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