Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 116.8 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 3.41% | 2.20x |
| Teen Content Readers | 3.79% | 2.17x |
| Womens Fashion Brands Shoppers | 4.73% | 2.12x |
| Godiva Chocolate Fans | 4.73% | 2.11x |
| Major Airline Customers | 3.98% | 2.10x |
| Luggage Shoppers | 4.73% | 2.08x |
| Romance Movie and TV enthusiasts | 4.36% | 2.07x |
| North East State Fair Visitors | 4.73% | 2.06x |
| Freelancers | 3.22% | 2.04x |
| United Nations Donors | 2.84% | 2.01x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 3.04% | 36.64x |
| Jos A. Bank Clothiers | 12.71% | 33.81x |
| Chicos | 17.04% | 33.13x |
| LOFT | 11.00% | 25.41x |
| Madewell | 2.80% | 24.78x |
| White House Black Market | 12.88% | 24.36x |
| Gymboree | 8.80% | 22.35x |
| Brooks Brothers | 3.29% | 22.10x |
| Lululemon | 4.25% | 21.71x |
| J. Crew | 6.65% | 21.45x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.52% | 10.19x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.57% | 5.45x |
| Vermont Cluster | 0.38% | 3.79x |
| Design Software | 0.38% | 3.71x |
| New Hampshire News | 0.95% | 3.25x |
| Assorted Topics (Events, Tickets, Fitness) | 0.85% | 3.12x |
| Memphis News | 0.38% | 3.05x |
| Golf Travel & Gear | 1.33% | 2.93x |
| Studio & Franchise Video Game Players | 0.38% | 2.84x |
| Charity Walks | 0.38% | 2.79x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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