Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 3.42% | 2.76x |
| Child Car Seat Researchers | 4.56% | 2.70x |
| Halloween Thrill Seekers | 5.70% | 2.68x |
| Travel Reward Points Enthusiasts | 3.80% | 2.55x |
| Home Security Shoppers | 4.94% | 2.50x |
| Louisiana Activities Researchers | 3.42% | 2.47x |
| Jazz Festival Enthusiasts | 4.56% | 2.44x |
| Florida State Seminoles Fans | 5.70% | 2.41x |
| Hurricane Safety Researchers | 4.94% | 2.40x |
| New Orleans Activities Researchers | 3.42% | 2.35x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 3.73% | 29.57x |
| Jos A. Bank Clothiers | 14.28% | 27.01x |
| Chicos | 18.20% | 24.90x |
| Madewell | 3.64% | 22.98x |
| Intermix | 0.47% | 22.85x |
| J. Crew | 9.41% | 20.88x |
| LOFT | 13.65% | 20.65x |
| Brooks Brothers | 4.52% | 20.25x |
| White House Black Market | 15.41% | 19.69x |
| Lululemon | 5.08% | 19.27x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Liberal Media - Political Activism.
| Content Affinity | Composition | Index |
| Liberal Media - Political Activism | 1.14% | 5.16x |
| Fashion Cluster | 1.60% | 5.06x |
| Assorted Topics (Events, Tickets, Fitness) | 1.14% | 4.26x |
| Central California Cluster | 0.53% | 3.79x |
| Savannah Georgia News | 1.90% | 3.65x |
| Golf Travel & Gear | 1.52% | 3.48x |
| Ohio Universities | 0.76% | 3.46x |
| Mississippi News | 2.28% | 3.33x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.27% | 3.32x |
| Educational Publishing | 1.14% | 3.15x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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