Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 686.9 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 3.54% | 1.86x |
| UConn Huskies Fans | 3.06% | 1.73x |
| Preppy Clothing Shoppers | 4.16% | 1.71x |
| Lacrosse Enthusiasts | 3.85% | 1.67x |
| Vermont Trip Planners | 3.19% | 1.66x |
| North East State Fair Visitors | 3.83% | 1.65x |
| New England Patriots Fans | 3.30% | 1.63x |
| Detroit Trip Planners | 3.36% | 1.61x |
| Luxury Boutique Hotel Researchers | 3.96% | 1.59x |
| Louisiana Trip Planners | 3.45% | 1.59x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.62% | 22.52x |
| Ann Taylor | 9.40% | 20.01x |
| Chicos | 22.43% | 19.33x |
| Jos A. Bank Clothiers | 16.53% | 16.60x |
| Madewell | 7.91% | 16.52x |
| Brooks Brothers | 9.35% | 14.54x |
| Lululemon | 12.29% | 14.36x |
| White House Black Market | 20.14% | 14.16x |
| J. Crew | 13.26% | 13.96x |
| LL Bean | 1.87% | 13.95x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.11% | 4.11x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 3.65x |
| Germany Cluster | 0.04% | 3.30x |
| Chat Rooms | 0.05% | 3.22x |
| Electronic Document Assembly | 0.05% | 3.05x |
| Franco-African Cluster | 0.03% | 3.01x |
| Real Estate Cluster | 0.16% | 3.00x |
| Upstate New York State Athletics | 0.04% | 2.90x |
| Mysticism | 0.04% | 2.81x |
| Virginia Athletics | 0.07% | 2.75x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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