Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 232 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 2.66% | 2.31x |
| New Zealand Trip Planners | 3.61% | 2.12x |
| Rowing Enthusiasts | 3.61% | 2.11x |
| North East State Fair Visitors | 4.27% | 2.08x |
| School Closings Updates Readers | 0.80% | 2.02x |
| Meal Kit Delivery Researchers | 3.70% | 2.02x |
| Verizon Wireless Customers | 0.19% | 1.97x |
| Mid-Range Grocery Shoppers | 3.42% | 1.91x |
| UConn Huskies Fans | 3.13% | 1.90x |
| Atlanta Hawks Fans | 3.80% | 1.88x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.11% | 35.19x |
| Chicos | 18.96% | 25.53x |
| Ann Taylor | 4.94% | 24.12x |
| Jos A. Bank Clothiers | 14.08% | 22.20x |
| Madewell | 5.06% | 19.13x |
| Intermix | 1.20% | 18.48x |
| White House Black Market | 14.88% | 17.89x |
| LOFT | 15.43% | 17.45x |
| LL Bean | 1.33% | 17.35x |
| Gymboree | 11.18% | 17.28x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.90% | 4.75x |
| Bowling | 0.28% | 4.54x |
| Science Education & Academia | 0.28% | 3.88x |
| Healthy Eating Researchers | 0.19% | 3.49x |
| Maps & Navigation | 0.28% | 3.37x |
| Sports Apparel | 0.47% | 3.32x |
| US Soccer | 0.19% | 3.30x |
| Diamonds & Precious Metals | 0.28% | 3.24x |
| Mississippi News | 3.32% | 3.07x |
| Rhode Island Cluster | 1.14% | 2.97x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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