Dstillery Audiences

TALBOTS

Audience Size: 784.6 Thousand Devices

Explore the Talbots Audience

Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 784.6 thousand unique devices whose actions qualify for the Talbots audience.

Dstillery Crafted Audiences

INTERESTS

The Talbots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Talbots audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 2.86x
Cape Cod News Readers 2.08% 1.91x
Asheville Trip Planners 2.46% 1.76x
North Carolina Football Fans 2.18% 1.62x
North Carolina Travel Researchers 2.26% 1.60x
Christmas Celebration Researchers 2.10% 1.53x
Lacrosse Enthusiasts 1.97% 1.53x
Cininnati Reds Fans 1.76% 1.52x
Golf Enthusiasts 1.83% 1.48x
Louisiana Trip Planners 2.01% 1.47x
Composition Percentage: The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Talbots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.

Location Composition Index
Ann Taylor 7.67% 21.77x
Chicos 17.20% 20.39x
Intermix 2.24% 16.83x
Lululemon 14.05% 15.93x
Gymboree 9.83% 15.22x
Jos A. Bank Clothiers 13.58% 15.21x
Ralph Lauren 3.27% 15.15x
J. Crew 10.08% 15.04x
Madewell 5.68% 14.73x
Brooks Brothers 8.28% 14.60x
Composition Percentage: The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Talbots audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 14.38x
Environmental Conservation 0.03% 9.65x
Sports - Skiing, Snowboarding 0.01% 8.21x
Local & Travel England - North Midlands 0.01% 7.99x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.16x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.09x
Decoration & Fabric 0.01% 6.09x
Flags & Trump 0.03% 5.93x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 4.89x
Composition Percentage: The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male