Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 278.7 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 4.27% | 2.14x |
| Vermont Trip Planners | 2.85% | 2.14x |
| Verizon Wireless Customers | 0.19% | 1.97x |
| Rowing Enthusiasts | 3.32% | 1.94x |
| School Closings Updates Readers | 1.16% | 1.90x |
| Lacrosse Enthusiasts | 4.12% | 1.89x |
| Oncologists | 3.69% | 1.86x |
| Cape Cod News Readers | 2.22% | 1.84x |
| Ice Skating Enthusiasts | 3.01% | 1.83x |
| Meal Kit Delivery Researchers | 2.96% | 1.83x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 4.33% | 13.34x |
| Chicos | 22.27% | 11.53x |
| Jos A. Bank Clothiers | 16.81% | 11.11x |
| Madewell | 4.31% | 8.84x |
| White House Black Market | 16.81% | 8.63x |
| LOFT | 14.73% | 8.44x |
| Lululemon | 7.15% | 8.29x |
| J. Crew | 9.38% | 8.08x |
| Levi Strauss | 0.07% | 7.79x |
| LL Bean | 1.12% | 7.65x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.26% | 6.54x |
| Travel, Food, Fashion & Fitness | 0.32% | 4.92x |
| Tennis, Golf & Boxing | 0.21% | 4.92x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 4.26x |
| Rhode Island Cluster | 1.21% | 4.15x |
| Painting & Renovation | 0.11% | 3.79x |
| Online Mini Game Players | 0.16% | 3.72x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.26% | 3.59x |
| Online Games | 0.47% | 3.52x |
| Data Centers | 0.11% | 3.31x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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