Explore the Talbots Audience
Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 107.9 thousand unique devices whose actions qualify for the Talbots audience.
INTERESTS
The Talbots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Talbots audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.76% | 3.11x |
| Cape Cod News Readers | 4.60% | 2.68x |
| UConn Huskies Fans | 4.14% | 2.46x |
| North East State Fair Visitors | 5.40% | 2.42x |
| Rowing Enthusiasts | 4.71% | 2.42x |
| Home Interior Design Enthusiasts | 3.45% | 2.28x |
| Meal Kit Delivery Researchers | 4.14% | 2.26x |
| Luxury Retail Shoppers | 5.17% | 2.21x |
| Home Goods Shoppers | 4.48% | 2.20x |
| Fitness Enthusiasts | 4.02% | 2.11x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
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APPAREL RETAILERS
The Talbots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 2.96% | 32.73x |
| Jos A. Bank Clothiers | 14.04% | 26.59x |
| Chicos | 17.19% | 25.77x |
| Brooks Brothers | 4.26% | 22.93x |
| White House Black Market | 12.33% | 20.97x |
| LOFT | 11.06% | 20.71x |
| Madewell | 2.42% | 19.91x |
| Gymboree | 9.65% | 19.66x |
| J. Crew | 6.40% | 18.13x |
| The North Face | 1.85% | 17.73x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Talbots audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 0.34% | 5.72x |
| Beauty & Cosmetics | 0.34% | 5.39x |
| Motorsports | 0.46% | 4.94x |
| Rhode Island Cluster | 1.95% | 4.87x |
| Healthcare - Doctors & Diagnosis | 0.46% | 4.40x |
| Party Suppliers | 0.57% | 4.17x |
| Tennis, Golf & Boxing | 0.92% | 3.98x |
| Mobile Phone Networks | 0.23% | 3.81x |
| Medical Supplies | 0.23% | 3.80x |
| Celebrity Gossip | 0.23% | 3.77x |
Composition Percentage:
The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
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DEMOGRAPHICS
The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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