Dstillery Audiences

TALBOTS

Audience Size: 686.9 Thousand Devices

Explore the Talbots Audience

Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 686.9 thousand unique devices whose actions qualify for the Talbots audience.

Dstillery Crafted Audiences

INTERESTS

The Talbots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Talbots audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 3.54% 1.86x
UConn Huskies Fans 3.06% 1.73x
Preppy Clothing Shoppers 4.16% 1.71x
Lacrosse Enthusiasts 3.85% 1.67x
Vermont Trip Planners 3.19% 1.66x
North East State Fair Visitors 3.83% 1.65x
New England Patriots Fans 3.30% 1.63x
Detroit Trip Planners 3.36% 1.61x
Luxury Boutique Hotel Researchers 3.96% 1.59x
Louisiana Trip Planners 3.45% 1.59x
Composition Percentage: The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Talbots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Talbots audience is Intermix.

Location Composition Index
Intermix 3.62% 22.52x
Ann Taylor 9.40% 20.01x
Chicos 22.43% 19.33x
Jos A. Bank Clothiers 16.53% 16.60x
Madewell 7.91% 16.52x
Brooks Brothers 9.35% 14.54x
Lululemon 12.29% 14.36x
White House Black Market 20.14% 14.16x
J. Crew 13.26% 13.96x
LL Bean 1.87% 13.95x
Composition Percentage: The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Talbots audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 0.11% 4.11x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 3.65x
Germany Cluster 0.04% 3.30x
Chat Rooms 0.05% 3.22x
Electronic Document Assembly 0.05% 3.05x
Franco-African Cluster 0.03% 3.01x
Real Estate Cluster 0.16% 3.00x
Upstate New York State Athletics 0.04% 2.90x
Mysticism 0.04% 2.81x
Virginia Athletics 0.07% 2.75x
Composition Percentage: The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male