Dstillery Audiences

TALBOTS

Audience Size: 724.3 Thousand Devices

Explore the Talbots Audience

Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 724.3 thousand unique devices whose actions qualify for the Talbots audience.

Dstillery Crafted Audiences

INTERESTS

The Talbots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Talbots audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 2.86x
Cape Cod News Readers 4.20% 2.07x
Vermont Trip Planners 3.55% 1.71x
Jazz Festival Enthusiasts 3.30% 1.65x
Golf Enthusiasts 3.51% 1.64x
UConn Huskies Fans 2.79% 1.60x
Boston Bruins Fans 3.04% 1.59x
Northeastern Voters 3.33% 1.59x
Washington DC Trip Planners 3.33% 1.59x
New England Patriots Fans 3.26% 1.58x
Composition Percentage: The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Talbots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Talbots audience is Chicos.

Location Composition Index
Chicos 15.21% 16.75x
Lululemon 17.22% 15.79x
Intermix 2.36% 15.27x
Ann Taylor 13.04% 14.65x
Supreme 0.64% 14.47x
Michael Kors 7.44% 13.92x
J. Crew 9.73% 13.74x
Gymboree 8.09% 13.66x
Ralph Lauren 3.06% 13.58x
LOFT 12.68% 12.57x
Composition Percentage: The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Talbots audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 14.38x
Decoration & Fabric 0.04% 13.99x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 13.25x
Environmental Conservation 0.03% 9.65x
Local & Travel England - North Midlands 0.01% 7.99x
Quebec Real Estate 0.04% 6.41x
Romanian News 0.11% 5.64x
Upstate New York State Athletics 0.11% 5.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 4.89x
Composition Percentage: The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Talbots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female