Dstillery Audiences

TALBOTS

Audience Size: 28.1 Thousand Devices

Explore the Talbots Audience

Below you'll find more information about the Talbots audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Talbots audience.

Dstillery Crafted Audiences

INTERESTS

The Talbots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Talbots audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 3.42% 2.76x
Child Car Seat Researchers 4.56% 2.70x
Halloween Thrill Seekers 5.70% 2.68x
Travel Reward Points Enthusiasts 3.80% 2.55x
Home Security Shoppers 4.94% 2.50x
Louisiana Activities Researchers 3.42% 2.47x
Jazz Festival Enthusiasts 4.56% 2.44x
Florida State Seminoles Fans 5.70% 2.41x
Hurricane Safety Researchers 4.94% 2.40x
New Orleans Activities Researchers 3.42% 2.35x
Composition Percentage: The overlap percentage between the Talbots audience and the Interest attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Talbots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Talbots audience is Ann Taylor.

Location Composition Index
Ann Taylor 3.73% 29.57x
Jos A. Bank Clothiers 14.28% 27.01x
Chicos 18.20% 24.90x
Madewell 3.64% 22.98x
Intermix 0.47% 22.85x
J. Crew 9.41% 20.88x
LOFT 13.65% 20.65x
Brooks Brothers 4.52% 20.25x
White House Black Market 15.41% 19.69x
Lululemon 5.08% 19.27x
Composition Percentage: The overlap percentage between the Talbots audience and the Location attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Talbots audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 1.14% 5.16x
Fashion Cluster 1.60% 5.06x
Assorted Topics (Events, Tickets, Fitness) 1.14% 4.26x
Central California Cluster 0.53% 3.79x
Savannah Georgia News 1.90% 3.65x
Golf Travel & Gear 1.52% 3.48x
Ohio Universities 0.76% 3.46x
Mississippi News 2.28% 3.33x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.27% 3.32x
Educational Publishing 1.14% 3.15x
Composition Percentage: The overlap percentage between the Talbots audience and the Content Affinity attribute.
Index: A comparison of the Talbots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Talbots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female