Dstillery Audiences

TARGET

Audience Size: 2.7 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Animal Humane Society Helpers.

Interest Composition Index
Animal Humane Society Helpers 4.35% 1.86x
Minnesota Twins Fans 3.76% 1.84x
Child Car Seat Researchers 3.88% 1.77x
Womens Subscription Box Shoppers 3.93% 1.76x
Disney Vacation Planners 3.72% 1.69x
Blu-ray & DVD Movie Shoppers 3.90% 1.69x
Minnesota Vikings Fans 3.43% 1.67x
Coffee Chain Shoppers 3.08% 1.66x
NHL Fans 2.92% 1.65x
Santa Cruz Trip Planners 4.16% 1.64x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.63% 8.94x
Joe's Jeans 0.31% 7.98x
Lorna Jane 0.67% 7.84x
Abercrombie & Fitch 1.43% 7.66x
Topshop 0.51% 7.58x
Charlotte Russe 3.47% 7.17x
Levi Strauss 0.53% 7.14x
Lane Bryant 6.71% 7.06x
Old Navy 13.39% 6.97x
Forever 21 6.68% 6.86x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is French Education.

Content Affinity Composition Index
French Education 0.02% 3.72x
Minnesota Community Business Cluster 1.07% 3.48x
Local & Travel England - North Midlands 0.01% 3.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.88x
Active Lifestyle Enthusiasts 0.01% 2.81x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 2.77x
Southern California Tourism 0.20% 2.64x
Beach & Intimate Wear 0.06% 2.56x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.45x
Flower Shopping 0.06% 2.33x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female