Dstillery Audiences

TARGET

Audience Size: 3.2 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.89x
Star Wars Fans 3.46% 1.58x
Animal Humane Society Helpers 3.37% 1.56x
Minnesota Twins Fans 3.05% 1.56x
Action Figure and Collectibles Shoppers 3.59% 1.55x
Womens Subscription Box Shoppers 3.39% 1.55x
Disney Vacation Planners 3.22% 1.55x
Nintendo Enthusiasts 3.66% 1.55x
Video and Computer Gaming Enthusiasts 3.41% 1.53x
San Diego Trip Planners 3.54% 1.52x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.95% 8.74x
Joe's Jeans 0.39% 8.04x
Topshop 0.64% 7.75x
Lorna Jane 0.83% 7.72x
Abercrombie & Fitch 2.58% 7.29x
Levi Strauss 1.41% 6.94x
Charlotte Russe 4.78% 6.90x
Lane Bryant 7.00% 6.89x
Forever 21 7.38% 6.85x
Old Navy 14.21% 6.83x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 4.05x
Minnesota Community Business Cluster 0.90% 2.88x
Mining & Natural Resources 0.02% 2.45x
Teaching Abroad 0.02% 2.00x
Los Angeles Cluster 0.04% 1.97x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.96x
Minnesota Local News Cluster 2.79% 1.94x
Cuba & Mexico Media 0.06% 1.93x
Cars, Travel & Food 0.02% 1.92x
Ontario Canada Cluster 0.02% 1.90x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female