Dstillery Audiences

TARGET

Audience Size: 2.2 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.36x
Countdown to the Beach Travelers 0.02% 1.87x
Minnesota Twins Fans 2.51% 1.59x
Animal Humane Society Helpers 2.80% 1.46x
Womens Subscription Box Shoppers 2.76% 1.42x
Nintendo Enthusiasts 3.05% 1.41x
Doctor Who Fans 2.90% 1.41x
Santa Cruz Trip Planners 2.43% 1.40x
Mobile Phone Purchase Intenders 3.08% 1.40x
Mobile Phone Comparison Shoppers 2.79% 1.39x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.41% 9.88x
Topshop 0.50% 8.49x
Levi Strauss 2.24% 8.01x
Lorna Jane 0.59% 7.83x
Forever 21 6.94% 7.71x
Charlotte Russe 4.83% 7.57x
Zara 3.12% 7.57x
Old Navy 10.77% 7.48x
Everlane 0.14% 7.46x
Eddie Bauer 2.77% 7.43x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.06x
Minnesota Community Business Cluster 0.99% 2.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.12x
Memes & Comedy 0.07% 2.03x
Minnesota Local News Cluster 3.19% 1.99x
Consumer Rewards 0.05% 1.96x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 1.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.79x
LGBTQ Advocacy 1.34% 1.72x
North Dakota Cluster 0.81% 1.64x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female