Dstillery Audiences

TARGET

Audience Size: 3.2 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.44% 1.38x
Womens Subscription Box Shoppers 1.58% 1.34x
Thrift Store Shoppers 1.35% 1.32x
Video and Computer Gaming Enthusiasts 1.57% 1.31x
Horror Movie Fans 1.63% 1.31x
Santa Monica Trip Planners 1.92% 1.31x
Chicago Trip Planners 1.60% 1.30x
Movie and Game Review Readers 1.19% 1.29x
Zoo Visitors 2.14% 1.29x
Los Angeles Mass Transit Commuters 1.88% 1.28x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Michael Kors.

Location Composition Index
Michael Kors 0.46% 3.83x
Free People 0.11% 3.54x
The North Face 0.88% 3.40x
Brooks Brothers 1.56% 3.36x
Gymboree 1.01% 3.34x
Club Monaco 0.35% 3.32x
Lululemon 0.23% 3.21x
Banana Republic 1.63% 3.19x
REI 1.48% 3.18x
J. Crew 1.25% 2.94x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.13% 2.46x
Minnesota Community Business Cluster 0.65% 2.46x
Minnesota Local News Cluster 1.78% 1.89x
London Tourism & Events 0.03% 1.81x
LGBTQ Advocacy 0.80% 1.80x
Comedy Content 0.04% 1.79x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.75x
Mining & Natural Resources 0.02% 1.74x
Travel, Food, Fashion & Fitness 0.16% 1.69x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 1.64x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999