Dstillery Audiences

TARGET

Audience Size: 416.6 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 416.6 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Business News Readers.

Interest Composition Index
Business News Readers 2.86% 2.09x
Minnesota County and Local Fair Visitors 5.84% 2.03x
Minnesota Twins Fans 4.60% 1.97x
Romance Movie and TV enthusiasts 3.60% 1.94x
Animal Humane Society Helpers 3.89% 1.90x
Parents with Kids 2.57% 1.88x
Hair Color Shoppers 4.14% 1.87x
Game of Thrones Fans 3.69% 1.86x
Meme Users 3.69% 1.86x
True Crime Podcast Listeners 1.95% 1.85x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 10.67x
Uniqlo 0.43% 7.98x
Lorna Jane 0.18% 7.58x
Calvin Klein 0.13% 6.76x
Topshop 0.05% 6.71x
Joe's Jeans 0.04% 6.69x
Lane Bryant 4.65% 6.11x
Abercrombie & Fitch 0.27% 6.10x
Club Monaco 0.29% 6.09x
American Apparel 0.73% 6.06x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 0.12% 4.82x
Visa & Immigration 0.05% 4.50x
Motorcycle Racing Researchers 0.21% 3.88x
Auto Tires & Parts Repair Researchers 0.08% 3.69x
DIY Decoration & Furniture 0.41% 3.62x
Home Improvement Contractor 0.02% 3.50x
Parenting & Children's Activities 0.12% 3.47x
Grilling 0.17% 3.37x
Mobile Phone Networks 0.06% 3.28x
Child Development 0.17% 3.19x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female