Dstillery Audiences

TARGET

Audience Size: 1.7 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Hulu Users.

Interest Composition Index
Hulu Users 0.03% 3.31x
Home-Made Face Mask Researchers 0.02% 2.30x
Minnesota County and Local Fair Visitors 6.31% 2.27x
Minnesota Twins Fans 4.51% 2.08x
Animal Humane Society Helpers 4.32% 1.85x
Amazon Prime Movie Subscribers 0.02% 1.80x
Coffee Chain Shoppers 2.99% 1.76x
Minnesota Vikings Fans 3.55% 1.72x
San Diego Activities Researchers 2.46% 1.71x
Star Wars Fans 3.25% 1.68x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 10.79x
Uniqlo 1.63% 8.69x
Lorna Jane 0.41% 7.84x
Abercrombie & Fitch 0.60% 7.76x
Joe's Jeans 0.15% 7.37x
Lane Bryant 5.43% 7.26x
Charlotte Russe 0.66% 7.13x
Old Navy 10.46% 7.10x
Maurices 1.13% 6.92x
Dressbarn 4.13% 6.75x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 7.67x
Bulgaria Cluster 0.04% 4.71x
Gadgets 0.04% 4.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 4.44x
Germany Cluster 0.05% 4.04x
Mining & Natural Resources 0.02% 3.70x
Home Improvement Contractor 0.02% 3.50x
Minnesota Community Business Cluster 0.89% 3.26x
Illinois College Sports 0.04% 3.19x
Philanthropy - Nonprofits 0.03% 3.17x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female