Dstillery Audiences

TARGET

Audience Size: 522 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 522 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.09% 2.91x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.05% 1.92x
Misc-Deal Seekers or Coupon Shoppers 1.53% 1.69x
Coupon Researchers 0.90% 1.65x
Fall/Winter 2021 Fashion Trend Researchers 0.05% 1.56x
Food Bank Researchers 0.90% 1.56x
Los Angeles Activities Researchers 0.91% 1.54x
Home Custom Bedroom Decorators 0.16% 1.54x
Custom Home Lighting Shoppers 0.16% 1.54x
Trendy Shoe Shoppers 0.41% 1.53x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 0.52% 9.94x
Johnston and Murphy 0.01% 7.31x
Dressbarn 2.35% 7.01x
Lane Bryant 2.62% 6.73x
Joe's Jeans 0.04% 6.32x
Old Navy 4.88% 6.25x
Calvin Klein 0.09% 6.05x
Forever 21 1.67% 5.72x
Topshop 0.04% 5.72x
Banana Republic 2.11% 5.66x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Mail Order Food.

Content Affinity Composition Index
Mail Order Food 0.05% 5.33x
Medical & Pharmaceutical Scholarship 0.03% 3.99x
Personal Investment & Advisor Researchers 0.14% 3.98x
Beauty & Cosmetics 0.02% 3.96x
Minnesota Community Business Cluster 0.05% 3.91x
Home Furnishings 0.05% 3.69x
Humor & Entertainment 0.03% 3.67x
Home Remodeling 0.01% 3.62x
Data Centers 0.05% 3.61x
Home Improvement Contractor 0.02% 3.50x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female