Dstillery Audiences

TARGET

Audience Size: 2.7 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.36x
Countdown to the Beach Travelers 0.02% 1.87x
Minnesota Twins Fans 3.06% 1.42x
Nintendo Enthusiasts 3.82% 1.38x
Disney Vacation Planners 3.31% 1.37x
Animal Humane Society Helpers 3.42% 1.36x
Santa Cruz Trip Planners 3.35% 1.36x
Womens Subscription Box Shoppers 3.40% 1.35x
Doctor Who Fans 3.55% 1.35x
South West State Fair Visitors 3.58% 1.34x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.66% 9.34x
Topshop 0.66% 7.82x
Lorna Jane 0.66% 7.76x
Levi Strauss 2.38% 7.48x
Old Navy 12.26% 7.12x
Abercrombie & Fitch 4.04% 7.08x
Forever 21 6.80% 7.07x
Zara 3.06% 7.04x
Charlotte Russe 5.95% 7.03x
Joe's Jeans 0.40% 7.02x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 3.25x
Flags & Trump 0.01% 3.04x
Minnesota Community Business Cluster 0.93% 2.57x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.45x
Consumer Rewards 0.04% 2.31x
Germany Cluster 0.03% 2.08x
Romanian News 0.02% 1.94x
Teaching Abroad 0.02% 1.87x
Minnesota Local News Cluster 2.78% 1.83x
LGBTQ Advocacy 1.26% 1.77x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female