Dstillery Audiences

TARGET

Audience Size: 1.9 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.76% 2.00x
Animal Humane Society Helpers 3.33% 1.81x
Minnesota Twins Fans 2.98% 1.77x
Child Car Seat Researchers 3.03% 1.66x
COVID Testing Researchers 1.21% 1.66x
Fathers Day Celebrators 1.79% 1.64x
Nintendo Enthusiasts 3.26% 1.61x
Retail Job Seekers 2.49% 1.59x
Thrift Store Shoppers 1.84% 1.58x
Sushi Lovers 2.29% 1.58x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.51% 3.96x
Abercrombie & Fitch 0.55% 3.85x
Levi Strauss 0.04% 3.71x
Uniqlo 0.66% 3.69x
Madewell 1.86% 3.47x
Calvin Klein 0.18% 3.37x
Urban Outfitters 2.50% 3.35x
Lululemon 3.12% 3.29x
Bonobos 0.66% 3.29x
Anthropologie 2.91% 3.29x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.15% 3.89x
Clean Energy 0.01% 3.71x
Home Improvement Contractor 0.02% 3.50x
Survival Guides 0.01% 3.41x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 3.30x
Bridal Fashion 0.03% 3.18x
MBA Education 0.04% 3.16x
Canadian News 0.04% 3.11x
Visa & Immigration 0.02% 3.00x
Home Remodeling 0.01% 2.96x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female