Dstillery Audiences

TARGET

Audience Size: 3.3 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Santa Cruz Trip Planners 2.39% 1.52x
Tech-Savvy Moms 1.56% 1.44x
Work Comes First Travelers 0.08% 1.42x
Los Angeles Mass Transit Commuters 2.24% 1.42x
Tahoe Skiers and Snowboarders 1.91% 1.41x
Restaurant Researchers 1.48% 1.40x
Symphony Music Enthusiasts 1.91% 1.40x
Disney Vacation Planners 1.57% 1.39x
San Francisco Trip Planners 1.95% 1.39x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Forever 21.

Location Composition Index
Forever 21 4.42% 8.23x
Hollister 2.10% 8.20x
Uniqlo 1.25% 8.11x
Eddie Bauer 1.41% 8.08x
Levi Strauss 1.07% 8.06x
Express Outlets 0.44% 8.06x
Zumiez 3.41% 8.02x
Columbia 1.02% 7.87x
Express 2.62% 7.71x
Old Navy 6.10% 7.50x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 2.28x
Minnesota Community Business Cluster 0.58% 2.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.23x
Consumer Rewards 0.07% 2.05x
Los Angeles Cluster 0.06% 1.98x
Turkey & Iran Cluster 0.04% 1.94x
Survey Websites 0.01% 1.89x
Content Streamers & Downloaders 0.01% 1.87x
LGBTQ Advocacy 0.82% 1.87x
Tattoos & Costumes 0.03% 1.81x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female