Dstillery Audiences

TARGET

Audience Size: 756.7 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 756.7 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.41% 2.00x
Minnesota Twins Fans 3.70% 1.79x
Animal Humane Society Helpers 3.46% 1.76x
Holiday Gift Shoppers 2.14% 1.64x
Photo Memory Makers 2.91% 1.63x
Child Car Seat Researchers 3.00% 1.63x
Tech-Savvy Moms 1.93% 1.62x
Disney Vacation Planners 2.58% 1.59x
Homeschooling Parents 2.96% 1.57x
Nintendo Enthusiasts 2.94% 1.55x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 11.31x
Joe's Jeans 0.05% 7.78x
Uniqlo 0.41% 7.59x
Supreme 0.01% 7.09x
Lorna Jane 0.18% 7.06x
Abercrombie & Fitch 0.33% 6.56x
Lane Bryant 5.08% 6.39x
Old Navy 9.12% 6.28x
Madewell 1.06% 6.24x
REI 1.10% 6.00x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.05% 4.50x
Disease Cluster 0.06% 3.91x
Minnesota Community Business Cluster 0.43% 3.85x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 3.75x
Robotics 0.02% 3.61x
Medical Supplies and Information 0.07% 3.56x
Home Improvement Contractor 0.02% 3.50x
Parenting & Children's Activities 0.15% 3.39x
Canada Culture and Tourism 0.06% 3.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.02x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female