Dstillery Audiences

TARGET

Audience Size: 3.3 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 1.59% 1.30x
Theme Park Researchers 1.42% 1.29x
Painting Hobbyist 1.66% 1.28x
Texas Energy Providers 1.28% 1.28x
Animal Humane Society Helpers 1.13% 1.28x
Disney Fans 1.62% 1.27x
Hands-On Parents 1.43% 1.27x
Minnesota Twins Fans 1.29% 1.26x
Santa Cruz Trip Planners 1.62% 1.26x
Daily Fantasy Sports Enthusiasts 1.67% 1.25x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Hollister.

Location Composition Index
Hollister 0.91% 7.22x
Uniqlo 0.55% 7.06x
Forever 21 1.96% 6.93x
Levi Strauss 0.48% 6.69x
Express Outlets 0.19% 6.65x
Eddie Bauer 0.62% 6.59x
Zumiez 1.55% 6.58x
Lorna Jane 0.21% 6.41x
Express 1.19% 6.38x
Old Navy 2.78% 6.33x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.68% 2.51x
Consumer Rewards 0.08% 2.02x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 1.88x
Minnesota Local News Cluster 1.70% 1.85x
LGBTQ Advocacy 0.73% 1.66x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.02% 1.61x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.01% 1.60x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.02% 1.58x
Apartment & Community Real Estate Researchers 0.03% 1.56x
Psychology & Social Work 0.15% 1.53x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female