Dstillery Audiences

TARGET

Audience Size: 2 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.36x
Countdown to the Beach Travelers 0.02% 1.87x
Child Car Seat Researchers 3.35% 1.63x
Health Conscious Expecting Parents 3.17% 1.59x
Baby Products Buyers 2.95% 1.56x
New & Expecting Parents 2.97% 1.54x
Animal Humane Society Helpers 3.20% 1.54x
Pregnancy Resources Researchers 3.11% 1.51x
Womens Subscription Box Shoppers 3.23% 1.51x
Minnesota Twins Fans 2.79% 1.50x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.32% 9.34x
Levi Strauss 1.89% 8.79x
Topshop 0.41% 8.59x
Everlane 0.16% 8.13x
Forever 21 7.63% 8.05x
Columbia 1.91% 7.93x
Eddie Bauer 2.69% 7.72x
Zara 3.46% 7.68x
Abercrombie & Fitch 4.92% 7.55x
Lorna Jane 0.71% 7.53x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 12.36x
Golf & Boats 0.02% 9.22x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.00x
Local & Travel England - Northern England 0.04% 3.57x
Survey Websites 0.03% 3.46x
Flags & Trump 0.03% 3.00x
Minnesota Community Business Cluster 1.33% 2.93x
Content Streamers & Downloaders 0.03% 2.75x
Environmentally Friendly Cars 0.02% 2.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.33x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female