Dstillery Audiences

TARGET

Audience Size: 1 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is United Nations Donors.

Interest Composition Index
United Nations Donors 1.44% 3.24x
Los Angeles Activities Researchers 1.44% 3.18x
Ecommerce Platform Researchers 2.88% 3.12x
Camera Shoppers 1.92% 3.09x
Documentary Film Fans 1.92% 3.05x
Android Fans 1.92% 3.05x
Pantry Recipes Researchers 0.12% 3.01x
Online Movie Downloaders 2.40% 2.97x
Tennis Players 1.92% 2.96x
Arizona Diamondbacks Fans 2.88% 2.95x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.44% 9.00x
Lorna Jane 0.60% 7.32x
H&M 4.17% 7.09x
Uniqlo 0.71% 6.91x
Forever 21 3.28% 6.54x
Columbia 0.71% 6.44x
LL Bean 0.35% 6.44x
Dressbarn 2.75% 6.37x
Old Navy 7.01% 6.20x
Gymboree 3.37% 6.15x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Golf Travel & Gear.

Content Affinity Composition Index
Golf Travel & Gear 1.44% 4.23x
Minnesota Community Business Cluster 1.10% 4.11x
Cub & Girl Scouts 0.15% 3.76x
Home Improvement Contractor 0.02% 3.50x
Mexico Cluster 0.96% 3.19x
Concert Posters 0.04% 3.13x
Assorted Topics (Auto, Hobbies, Viral Media) 2.88% 3.01x
All-Terrain Vehicles 0.96% 2.96x
Chain Restaurants 2.40% 2.81x
Minecraft Video Game Players 0.96% 2.70x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male