Dstillery Audiences

TARGET

Audience Size: 2.5 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.36x
Countdown to the Beach Travelers 0.02% 1.87x
Restaurant Menu Researchers 2.29% 1.82x
New York City Events Researchers 2.44% 1.68x
Northeastern Voters 1.78% 1.57x
Venture Capitalists 1.88% 1.56x
Boston Trip Planners 1.58% 1.55x
Philadelphia Trip Planners 1.59% 1.55x
Ballet Enthusiasts 2.19% 1.53x
Readers of Chinese Content 1.64% 1.51x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.48% 9.53x
Uniqlo 1.72% 9.14x
Eddie Bauer 2.13% 8.93x
Forever 21 6.45% 8.73x
Everlane 0.13% 8.73x
Express 3.60% 8.60x
Columbia 1.57% 8.53x
Abercrombie & Fitch 4.03% 8.46x
Aeropostale 3.75% 8.36x
Gap 9.59% 8.33x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.07% 2.50x
Cars, Travel & Food 0.06% 2.33x
New York City Education & News Cluster 1.11% 2.24x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 2.23x
Serbia & Albania Cluster 0.05% 2.22x
Homeschooling 0.05% 2.19x
Travel, Food, Fashion & Fitness 0.34% 2.12x
New York City Real Estate Research Cluster 1.01% 2.11x
Brazil & Portugal News 0.11% 2.04x
Airsoft & Paintball Equipment 0.07% 2.03x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male