Dstillery Audiences

TARGET

Audience Size: 3.1 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.36x
Countdown to the Beach Travelers 0.02% 1.87x
Minnesota Twins Fans 3.48% 1.73x
Womens Subscription Box Shoppers 3.73% 1.65x
Santa Cruz Trip Planners 3.61% 1.61x
Disney Vacation Planners 3.39% 1.59x
Animal Humane Society Helpers 3.61% 1.58x
Action Figure and Collectibles Shoppers 3.81% 1.58x
San Diego Trip Planners 3.57% 1.56x
Blu-ray & DVD Movie Shoppers 3.59% 1.56x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.84% 8.87x
Joe's Jeans 0.38% 7.76x
Topshop 0.66% 7.65x
Lorna Jane 0.72% 7.51x
Levi Strauss 1.99% 7.17x
Abercrombie & Fitch 3.43% 6.97x
Forever 21 6.99% 6.88x
Old Navy 13.25% 6.86x
Charlotte Russe 5.94% 6.79x
Zara 3.19% 6.79x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.07% 3.01x
Environmental Conservation 0.01% 2.90x
Home Office Products 0.03% 2.45x
Winnipeg Canada News 0.03% 2.36x
London Tourism & Events 0.03% 2.33x
Southern California Cluster 0.09% 2.28x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.25x
Canadian Lifestyle 0.03% 2.21x
Hipster Clothing 0.06% 2.18x
Senior Care 0.08% 2.13x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female