Dstillery Audiences

TARGET

Audience Size: 462.5 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 0.28% 1.76x
United Kingdom News Readers 0.86% 1.72x
Restaurant Supply Shoppers 0.15% 1.69x
Online Exercise Class Users 0.56% 1.65x
Costco Deal Blog Readers 0.40% 1.65x
Men's Health Researchers 0.62% 1.63x
Discount Womens Shoes Shoppers 0.68% 1.63x
Wyoming Cowboys Fans 1.05% 1.56x
Ski and Snowboard Apparel Shoppers 0.93% 1.51x
Misc-Deal Seekers or Coupon Shoppers 0.96% 1.49x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 0.74% 15.93x
Topshop 0.07% 9.19x
Old Navy 4.76% 8.58x
Banana Republic 1.17% 8.35x
Lane Bryant 1.81% 8.34x
Hollister 1.52% 8.22x
Dressbarn 2.23% 8.21x
Victoria's Secret 2.48% 8.20x
Club Monaco 0.23% 8.12x
Eddie Bauer 0.69% 7.95x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Pakistan Cluster.

Content Affinity Composition Index
Pakistan Cluster 0.09% 5.87x
Promo Codes 0.03% 5.61x
Medical & Pharmaceutical Scholarship 0.03% 3.99x
Italy Cluster 0.02% 3.69x
Home Improvement Contractor 0.02% 3.50x
Personal Investment & Advisor Researchers 0.06% 3.47x
Maps & Navigation 0.06% 2.90x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.06% 2.88x
Trucking 0.06% 2.59x
Peru Media 0.19% 2.52x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male