Dstillery Audiences

TARGET

Audience Size: 851.9 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 851.9 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 6.08% 1.83x
Minnesota Twins Fans 3.69% 1.65x
Holiday Gift Shoppers 2.26% 1.61x
True Crime Podcast Listeners 2.05% 1.60x
Animal Humane Society Helpers 3.77% 1.57x
Romance Movie and TV enthusiasts 3.37% 1.53x
Minnesota Vikings Fans 3.03% 1.51x
Minnesota Timberwolves Fans 3.14% 1.50x
Amazon Prime Movie Subscribers 2.40% 1.49x
Thrift Store Shoppers 2.32% 1.47x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 6.71x
Uniqlo 0.33% 6.20x
Calvin Klein 0.08% 5.34x
Lane Bryant 2.61% 4.73x
Dressbarn 2.25% 4.52x
Abercrombie & Fitch 0.17% 4.48x
Lorna Jane 0.14% 4.46x
Old Navy 4.79% 4.45x
REI 0.54% 4.33x
Urban Outfitters 0.82% 4.26x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.04% 4.14x
Visa & Immigration 0.05% 3.99x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.05% 3.93x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 3.81x
Telescopes 0.02% 3.60x
Film Production 0.04% 3.60x
Home Improvement Contractor 0.02% 3.50x
Survival Guides 0.02% 3.33x
Mobile Phone Networks 0.06% 3.28x
Italy Cluster 0.02% 3.24x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female