Dstillery Audiences

TARGET

Audience Size: 1.4 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Animal Humane Society Helpers.

Interest Composition Index
Animal Humane Society Helpers 3.33% 2.01x
Holiday Gift Shoppers 1.32% 1.98x
Minnesota County and Local Fair Visitors 5.68% 1.92x
Minnesota Twins Fans 2.98% 1.91x
Tech-Savvy Moms 0.97% 1.86x
Fathers Day Celebrators 1.23% 1.85x
San Diego Activities Researchers 1.06% 1.83x
Home Custom Bedroom Decorators 0.45% 1.74x
Custom Home Lighting Shoppers 0.45% 1.74x
Yoga Teachers 1.69% 1.70x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 3.71x
Johnston and Murphy 0.03% 3.63x
Abercrombie & Fitch 0.68% 3.55x
Calvin Klein 0.23% 3.52x
Uniqlo 0.77% 3.46x
Madewell 2.40% 3.27x
Levi Strauss 0.03% 3.24x
Topshop 0.11% 3.21x
Anthropologie 3.65% 3.16x
Lululemon 3.82% 3.16x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.10% 7.47x
Music Education 0.03% 4.46x
Home Furnishings 0.05% 3.83x
Canada Culture and Tourism 0.03% 3.76x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.68x
New Parents 0.08% 3.66x
Canadian Auto 0.06% 3.62x
Home Remodeling 0.01% 3.62x
Medical Supplies and Information 0.02% 3.53x
Home Improvement Contractor 0.02% 3.50x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female