Explore the Target Audience
Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Target audience.
INTERESTS
The Target audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Target audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 2.36x |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| Restaurant Menu Researchers | 2.29% | 1.82x |
| New York City Events Researchers | 2.44% | 1.68x |
| Northeastern Voters | 1.78% | 1.57x |
| Venture Capitalists | 1.88% | 1.56x |
| Boston Trip Planners | 1.58% | 1.55x |
| Philadelphia Trip Planners | 1.59% | 1.55x |
| Ballet Enthusiasts | 2.19% | 1.53x |
| Readers of Chinese Content | 1.64% | 1.51x |
Composition Percentage:
The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
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APPAREL RETAILERS
The Target audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.48% | 9.53x |
| Uniqlo | 1.72% | 9.14x |
| Eddie Bauer | 2.13% | 8.93x |
| Forever 21 | 6.45% | 8.73x |
| Everlane | 0.13% | 8.73x |
| Express | 3.60% | 8.60x |
| Columbia | 1.57% | 8.53x |
| Abercrombie & Fitch | 4.03% | 8.46x |
| Aeropostale | 3.75% | 8.36x |
| Gap | 9.59% | 8.33x |
Composition Percentage:
The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Target audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.07% | 2.50x |
| Cars, Travel & Food | 0.06% | 2.33x |
| New York City Education & News Cluster | 1.11% | 2.24x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 2.23x |
| Serbia & Albania Cluster | 0.05% | 2.22x |
| Homeschooling | 0.05% | 2.19x |
| Travel, Food, Fashion & Fitness | 0.34% | 2.12x |
| New York City Real Estate Research Cluster | 1.01% | 2.11x |
| Brazil & Portugal News | 0.11% | 2.04x |
| Airsoft & Paintball Equipment | 0.07% | 2.03x |
Composition Percentage:
The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
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DEMOGRAPHICS
The Target audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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