Dstillery Audiences

TARGET

Audience Size: 3.4 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 1.56% 1.50x
Texas Energy Providers 1.55% 1.39x
Santa Cruz Trip Planners 2.12% 1.38x
Disney Fans 1.64% 1.35x
Womens Subscription Box Shoppers 1.69% 1.34x
LGBT Activists 1.44% 1.34x
Parents with Kids 1.30% 1.33x
Tahoe Skiers and Snowboarders 1.73% 1.30x
Coffee Chain Shoppers 1.21% 1.30x
Involved Parents 1.52% 1.28x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Hollister.

Location Composition Index
Hollister 0.07% 4.71x
Zumiez 0.12% 4.42x
Forever 21 0.15% 4.24x
Michael Kors 0.25% 4.19x
The North Face 0.82% 4.16x
Free People 0.13% 4.15x
Calvin Klein 0.07% 4.13x
Brooks Brothers 1.47% 4.11x
Zara 0.08% 4.09x
Old Navy 0.23% 4.01x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.12% 2.61x
Minnesota Community Business Cluster 0.70% 2.53x
Scuba Diving 0.06% 2.32x
Home Office Products 0.04% 1.96x
Content Streamers & Downloaders 0.02% 1.87x
Minnesota Local News Cluster 1.75% 1.87x
LGBTQ Advocacy 0.86% 1.86x
Italy Cluster 0.02% 1.67x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.61x
Southern California Tourism 0.49% 1.58x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999