Dstillery Audiences

TARGET

Audience Size: 922.2 Thousand Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 922.2 thousand unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 4.26% 2.05x
Minnesota County and Local Fair Visitors 6.00% 1.97x
Animal Humane Society Helpers 3.62% 1.86x
Board Game Enthusiasts 4.23% 1.79x
PokemonGo Fans 4.39% 1.76x
Food Bank Researchers 1.50% 1.72x
Nintendo Enthusiasts 4.25% 1.72x
Fathers Day Celebrators 2.50% 1.71x
Podcast Listeners 2.42% 1.68x
Video and Computer Gaming Enthusiasts 3.77% 1.68x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 10.69x
Uniqlo 0.31% 8.28x
Lorna Jane 0.15% 7.23x
Abercrombie & Fitch 0.29% 6.82x
Lane Bryant 4.21% 6.30x
Old Navy 7.37% 6.18x
Dressbarn 3.67% 5.98x
Eddie Bauer 1.56% 5.82x
Madewell 0.72% 5.76x
Calvin Klein 0.07% 5.76x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.05% 6.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 5.75x
Electronic Cabling 0.05% 5.22x
Illinois Education 0.06% 4.45x
Feminism 0.13% 4.28x
Minnesota Community Business Cluster 0.69% 3.52x
Home Improvement Contractor 0.02% 3.50x
Christian Music 0.05% 3.45x
Film Production 0.08% 3.22x
Cheerleading 0.03% 3.12x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female