Explore the Target Audience
Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 922.2 thousand unique devices whose actions qualify for the Target audience.
INTERESTS
The Target audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Target audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 4.26% | 2.05x |
| Minnesota County and Local Fair Visitors | 6.00% | 1.97x |
| Animal Humane Society Helpers | 3.62% | 1.86x |
| Board Game Enthusiasts | 4.23% | 1.79x |
| PokemonGo Fans | 4.39% | 1.76x |
| Food Bank Researchers | 1.50% | 1.72x |
| Nintendo Enthusiasts | 4.25% | 1.72x |
| Fathers Day Celebrators | 2.50% | 1.71x |
| Podcast Listeners | 2.42% | 1.68x |
| Video and Computer Gaming Enthusiasts | 3.77% | 1.68x |
Composition Percentage:
The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
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APPAREL RETAILERS
The Target audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Target audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 10.69x |
| Uniqlo | 0.31% | 8.28x |
| Lorna Jane | 0.15% | 7.23x |
| Abercrombie & Fitch | 0.29% | 6.82x |
| Lane Bryant | 4.21% | 6.30x |
| Old Navy | 7.37% | 6.18x |
| Dressbarn | 3.67% | 5.98x |
| Eddie Bauer | 1.56% | 5.82x |
| Madewell | 0.72% | 5.76x |
| Calvin Klein | 0.07% | 5.76x |
Composition Percentage:
The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Target audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.05% | 6.41x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 5.75x |
| Electronic Cabling | 0.05% | 5.22x |
| Illinois Education | 0.06% | 4.45x |
| Feminism | 0.13% | 4.28x |
| Minnesota Community Business Cluster | 0.69% | 3.52x |
| Home Improvement Contractor | 0.02% | 3.50x |
| Christian Music | 0.05% | 3.45x |
| Film Production | 0.08% | 3.22x |
| Cheerleading | 0.03% | 3.12x |
Composition Percentage:
The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
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DEMOGRAPHICS
The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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