Explore the Target Audience
Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Target audience.
INTERESTS
The Target audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Target audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 3.55% | 1.79x |
| Animal Humane Society Helpers | 3.78% | 1.71x |
| Disney Vacation Planners | 3.61% | 1.67x |
| Action Figure and Collectibles Shoppers | 4.21% | 1.65x |
| Blu-ray & DVD Movie Shoppers | 3.63% | 1.63x |
| Minnesota Vikings Fans | 3.16% | 1.63x |
| Child Car Seat Researchers | 3.41% | 1.62x |
| Womens Subscription Box Shoppers | 3.54% | 1.62x |
| NHL Fans | 2.74% | 1.61x |
| Blockbuster Movie Fans | 3.57% | 1.59x |
Composition Percentage:
The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
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APPAREL RETAILERS
The Target audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.70% | 8.91x |
| Joe's Jeans | 0.33% | 7.94x |
| Lorna Jane | 0.71% | 7.82x |
| Topshop | 0.54% | 7.68x |
| Abercrombie & Fitch | 1.70% | 7.56x |
| Levi Strauss | 0.74% | 7.14x |
| Charlotte Russe | 3.75% | 7.09x |
| Lane Bryant | 6.78% | 7.03x |
| Old Navy | 13.60% | 6.96x |
| Forever 21 | 6.81% | 6.86x |
Composition Percentage:
The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.01% | 3.42x |
| Active Lifestyle Enthusiasts | 0.01% | 2.90x |
| Local & Travel England - North Midlands | 0.01% | 2.79x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.76x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.74x |
| Beach & Intimate Wear | 0.06% | 2.47x |
| Southern California Tourism | 0.29% | 2.43x |
| Teaching Abroad | 0.02% | 2.37x |
| Minnesota Local News Cluster | 3.40% | 2.21x |
| Homeschooling | 0.04% | 2.13x |
Composition Percentage:
The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
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DEMOGRAPHICS
The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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