Dstillery Audiences

TARGET

Audience Size: 2.8 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 3.55% 1.79x
Animal Humane Society Helpers 3.78% 1.71x
Disney Vacation Planners 3.61% 1.67x
Action Figure and Collectibles Shoppers 4.21% 1.65x
Blu-ray & DVD Movie Shoppers 3.63% 1.63x
Minnesota Vikings Fans 3.16% 1.63x
Child Car Seat Researchers 3.41% 1.62x
Womens Subscription Box Shoppers 3.54% 1.62x
NHL Fans 2.74% 1.61x
Blockbuster Movie Fans 3.57% 1.59x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.

Location Composition Index
Uniqlo 2.70% 8.91x
Joe's Jeans 0.33% 7.94x
Lorna Jane 0.71% 7.82x
Topshop 0.54% 7.68x
Abercrombie & Fitch 1.70% 7.56x
Levi Strauss 0.74% 7.14x
Charlotte Russe 3.75% 7.09x
Lane Bryant 6.78% 7.03x
Old Navy 13.60% 6.96x
Forever 21 6.81% 6.86x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.01% 3.42x
Active Lifestyle Enthusiasts 0.01% 2.90x
Local & Travel England - North Midlands 0.01% 2.79x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.76x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.74x
Beach & Intimate Wear 0.06% 2.47x
Southern California Tourism 0.29% 2.43x
Teaching Abroad 0.02% 2.37x
Minnesota Local News Cluster 3.40% 2.21x
Homeschooling 0.04% 2.13x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female