Dstillery Audiences

TARGET

Audience Size: 3.4 Million Devices

Explore the Target Audience

Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Target audience.

Dstillery Crafted Audiences

INTERESTS

The Target audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Target audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 1.27% 1.50x
Parents with Kids 1.52% 1.46x
Disney Vacation Planners 1.63% 1.46x
Sale Seekers 1.22% 1.46x
Price Conscious Grocery Shoppers 1.40% 1.45x
Recreational Sports Participants 1.60% 1.45x
Involved Parents 1.84% 1.44x
Coffee Chain Shoppers 1.45% 1.43x
Tech-Savvy Moms 1.47% 1.42x
Gift Givers 1.67% 1.42x
Composition Percentage: The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Target audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Target audience is Hollister.

Location Composition Index
Hollister 1.47% 8.36x
Express Outlets 0.32% 8.27x
Forever 21 3.23% 8.12x
Uniqlo 0.94% 7.97x
Zumiez 2.51% 7.95x
Eddie Bauer 1.01% 7.73x
Levi Strauss 0.81% 7.69x
Columbia 0.75% 7.42x
Express 1.93% 7.36x
Old Navy 4.55% 7.28x
Composition Percentage: The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Target audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 3.10x
Barcode Site & App Users 0.01% 3.09x
Minnesota Community Business Cluster 0.66% 2.62x
Fashion & Cosmetics 0.01% 2.60x
Scuba Diving 0.04% 2.43x
Flags & Trump 0.01% 2.24x
Consumer Rewards 0.08% 2.23x
Minnesota Local News Cluster 1.74% 1.93x
Franchising 0.03% 1.90x
Southern California Cluster 0.15% 1.89x
Composition Percentage: The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female