Explore the Target Audience
Below you'll find more information about the Target audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Target audience.
INTERESTS
The Target audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Target audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 0.28% | 1.76x |
| United Kingdom News Readers | 0.86% | 1.72x |
| Restaurant Supply Shoppers | 0.15% | 1.69x |
| Online Exercise Class Users | 0.56% | 1.65x |
| Costco Deal Blog Readers | 0.40% | 1.65x |
| Men's Health Researchers | 0.62% | 1.63x |
| Discount Womens Shoes Shoppers | 0.68% | 1.63x |
| Wyoming Cowboys Fans | 1.05% | 1.56x |
| Ski and Snowboard Apparel Shoppers | 0.93% | 1.51x |
| Misc-Deal Seekers or Coupon Shoppers | 0.96% | 1.49x |
Composition Percentage:
The overlap percentage between the Target audience and the Interest attribute.
Index: A comparison of the Target audience to the internet population.
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APPAREL RETAILERS
The Target audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Target audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.72% | 15.82x |
| Topshop | 0.07% | 10.04x |
| Old Navy | 4.74% | 8.64x |
| Banana Republic | 1.18% | 8.57x |
| Lane Bryant | 1.86% | 8.48x |
| Dressbarn | 2.23% | 8.28x |
| Eddie Bauer | 0.71% | 8.26x |
| Victoria's Secret | 2.47% | 8.10x |
| Hollister | 1.49% | 7.99x |
| Mens Wearhouse | 2.98% | 7.67x |
Composition Percentage:
The overlap percentage between the Target audience and the Location attribute.
Index: A comparison of the Target audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Target audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.09% | 5.87x |
| Promo Codes | 0.03% | 5.61x |
| Medical & Pharmaceutical Scholarship | 0.03% | 3.99x |
| Italy Cluster | 0.02% | 3.69x |
| Home Improvement Contractor | 0.02% | 3.50x |
| Personal Investment & Advisor Researchers | 0.06% | 3.47x |
| Maps & Navigation | 0.06% | 2.90x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.06% | 2.88x |
| Trucking | 0.06% | 2.59x |
| Peru Media | 0.19% | 2.52x |
Composition Percentage:
The overlap percentage between the Target audience and the Content Affinity attribute.
Index: A comparison of the Target audience to the internet population.
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DEMOGRAPHICS
The Target audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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