Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.19% | 2.82x |
| Ballet Enthusiasts | 5.25% | 2.62x |
| Online Grocery Shoppers | 5.31% | 2.48x |
| Real Estate Decision Makers | 4.08% | 2.37x |
| New York Trip Planners | 4.47% | 2.32x |
| Venture Capitalists | 3.37% | 2.08x |
| Opera Enthusiasts | 3.23% | 2.08x |
| Restaurant Menu Researchers | 3.56% | 2.07x |
| Investment Banking Professionals | 3.22% | 1.97x |
| Broadway Fans | 3.36% | 1.96x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.19% | 8.84x |
| Topshop | 0.60% | 8.46x |
| Everlane | 0.19% | 8.44x |
| Intermix | 1.09% | 8.02x |
| Joe's Jeans | 0.30% | 7.43x |
| Saint Laurent Paris | 1.16% | 7.24x |
| Zara | 3.31% | 7.24x |
| Calvin Klein | 0.59% | 7.23x |
| Armani | 3.25% | 7.20x |
| Patagonia | 1.34% | 7.05x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.02% | 7.27x |
| New York City Education & News Cluster | 1.56% | 4.68x |
| NYC Tourist Attractions | 2.07% | 4.29x |
| New York City Real Estate Research Cluster | 1.75% | 4.22x |
| Institutional Investing | 0.18% | 3.50x |
| Cosmetics Business | 0.05% | 3.37x |
| Toronto Tourism | 0.02% | 2.85x |
| Vancouver British Columbia Research Cluster | 0.05% | 2.81x |
| Drawing & Animation | 0.01% | 2.77x |
| Greece Cluster | 0.04% | 2.76x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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