Dstillery Audiences

TESLA

Audience Size: 115.8 Thousand Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 115.8 thousand unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 1.86% 2.21x
New England Patriots Fans 2.40% 1.97x
Los Angeles Mass Transit Commuters 2.76% 1.96x
Detroit Trip Planners 1.93% 1.92x
Santa Monica Trip Planners 3.01% 1.86x
Executive Travelers 1.93% 1.82x
Los Angeles Trip Planners 2.76% 1.81x
SMB Commercial Insurance Researchers 1.68% 1.79x
Trendy Denim Shoppers 2.17% 1.79x
Major Airline Customers 2.45% 1.76x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Madewell.

Location Composition Index
Madewell 7.74% 77.66x
Tommy Bahama 9.28% 50.25x
Free People 5.08% 44.58x
Saint Laurent Paris 2.59% 44.24x
Kate Spade 5.09% 41.23x
Calvin Klein 2.57% 36.01x
Michael Kors 4.54% 31.54x
Eddie Bauer 2.94% 30.70x
Uniqlo 2.44% 30.44x
Abercrombie & Fitch 4.22% 28.59x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 0.79% 3.77x
Detroit News 2.04% 3.13x
Caribbean Vacation 0.39% 2.83x
Maine Cluster 0.72% 2.81x
Boston Cluster 4.67% 2.65x
New England Universities 0.93% 2.41x
India Bollywood, Weddings & Gossip 0.27% 2.38x
Watches Retail 0.41% 2.16x
Southern California Tourism 0.68% 2.15x
New England & Ivy League Sports 0.43% 2.12x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male