Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.59x |
| New York City Events Researchers | 1.62% | 1.83x |
| Ballet Enthusiasts | 2.10% | 1.68x |
| School Closings Updates Readers | 0.84% | 1.65x |
| Washington Skiers and Snowboarders | 2.78% | 1.57x |
| Colorado Skiers and Snowboarders | 2.81% | 1.52x |
| Western Canada Skiers and Snowboarders | 2.08% | 1.51x |
| Wireless Headphone Researchers | 0.06% | 1.50x |
| Online Grocery Shoppers | 2.20% | 1.50x |
| Fast Fashion Shoppers | 2.02% | 1.45x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.15% | 6.01x |
| Everlane | 0.03% | 5.82x |
| Supreme | 0.02% | 5.39x |
| Intermix | 0.38% | 5.10x |
| Patagonia | 0.83% | 5.03x |
| Armani | 1.52% | 4.44x |
| Saint Laurent Paris | 0.33% | 4.28x |
| Lorna Jane | 0.58% | 4.23x |
| Club Monaco | 0.59% | 4.09x |
| Joe's Jeans | 0.14% | 4.01x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 0.03% | 4.96x |
| Turkey & Iran Cluster | 0.03% | 4.82x |
| NYC Tourist Attractions | 0.29% | 3.98x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.95x |
| Audio Clips & Sound Effects | 0.02% | 3.68x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.49x |
| South Carolina Travel | 0.02% | 3.34x |
| Italy Cluster | 0.02% | 3.31x |
| Engineering | 0.02% | 3.31x |
| Shoes & Accessories | 0.02% | 3.27x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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