Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 861.2 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.59x |
| New York Trip Planners | 2.57% | 2.43x |
| Real Estate Decision Makers | 2.13% | 2.39x |
| New York City Events Researchers | 2.22% | 2.21x |
| Minnesota County and Local Fair Visitors | 5.53% | 1.96x |
| Modern Art Museum Researchers | 1.51% | 1.95x |
| Minnesota Vikings Fans | 4.05% | 1.92x |
| Ivy League College Researchers | 0.22% | 1.88x |
| Market Intelligence Researchers | 0.64% | 1.87x |
| Executive Travelers | 0.20% | 1.83x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 12.66x |
| Intermix | 0.24% | 11.76x |
| Patagonia | 1.74% | 11.39x |
| American Apparel | 1.77% | 11.03x |
| Joe's Jeans | 0.06% | 10.27x |
| Saint Laurent Paris | 0.30% | 9.68x |
| Everlane | 0.03% | 9.28x |
| Armani | 0.76% | 9.17x |
| Supreme | 0.05% | 8.81x |
| Uniqlo | 0.40% | 8.76x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.06% | 5.84x |
| Turkey & Iran Cluster | 0.04% | 5.84x |
| New York City Real Estate Research Cluster | 0.26% | 5.04x |
| NYC Tourist Attractions | 0.36% | 4.86x |
| Yoga & Meditation | 0.02% | 3.90x |
| Painting & Renovation | 0.02% | 3.88x |
| Minnesota Local News Cluster | 3.88% | 3.63x |
| Writing & Publishing | 0.02% | 3.59x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.49x |
| College Sports | 0.02% | 3.28x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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