Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 115.8 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 1.86% | 2.21x |
| New England Patriots Fans | 2.40% | 1.97x |
| Los Angeles Mass Transit Commuters | 2.76% | 1.96x |
| Detroit Trip Planners | 1.93% | 1.92x |
| Santa Monica Trip Planners | 3.01% | 1.86x |
| Executive Travelers | 1.93% | 1.82x |
| Los Angeles Trip Planners | 2.76% | 1.81x |
| SMB Commercial Insurance Researchers | 1.68% | 1.79x |
| Trendy Denim Shoppers | 2.17% | 1.79x |
| Major Airline Customers | 2.45% | 1.76x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.74% | 77.66x |
| Tommy Bahama | 9.28% | 50.25x |
| Free People | 5.08% | 44.58x |
| Saint Laurent Paris | 2.59% | 44.24x |
| Kate Spade | 5.09% | 41.23x |
| Calvin Klein | 2.57% | 36.01x |
| Michael Kors | 4.54% | 31.54x |
| Eddie Bauer | 2.94% | 30.70x |
| Uniqlo | 2.44% | 30.44x |
| Abercrombie & Fitch | 4.22% | 28.59x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 0.79% | 3.77x |
| Detroit News | 2.04% | 3.13x |
| Caribbean Vacation | 0.39% | 2.83x |
| Maine Cluster | 0.72% | 2.81x |
| Boston Cluster | 4.67% | 2.65x |
| New England Universities | 0.93% | 2.41x |
| India Bollywood, Weddings & Gossip | 0.27% | 2.38x |
| Watches Retail | 0.41% | 2.16x |
| Southern California Tourism | 0.68% | 2.15x |
| New England & Ivy League Sports | 0.43% | 2.12x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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