Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 205.1 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.08% | 3.14x |
| Los Angeles Trip Planners | 4.22% | 2.58x |
| Symphony Music Enthusiasts | 3.54% | 2.52x |
| San Francisco Trip Planners | 3.42% | 2.38x |
| Last Minute Travelers | 2.89% | 2.26x |
| Santa Cruz Trip Planners | 3.51% | 2.18x |
| Santa Monica Trip Planners | 3.72% | 2.18x |
| Opera Enthusiasts | 2.49% | 2.17x |
| Los Angeles Activities Researchers | 2.65% | 2.13x |
| Western Canada Skiers and Snowboarders | 2.65% | 2.12x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.84% | 48.11x |
| Tommy Bahama | 11.29% | 37.23x |
| Lorna Jane | 2.83% | 34.74x |
| Free People | 7.27% | 34.00x |
| Saint Laurent Paris | 3.58% | 33.93x |
| Kate Spade | 6.81% | 30.94x |
| Intermix | 3.06% | 30.29x |
| Uniqlo | 4.59% | 29.65x |
| Club Monaco | 3.49% | 29.61x |
| Calvin Klein | 2.99% | 26.25x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.18% | 3.43x |
| Russia Cluster | 0.15% | 3.29x |
| Los Angeles Tourism | 2.00% | 3.26x |
| Southern California Tourism | 0.89% | 3.09x |
| Senior Care | 0.25% | 2.91x |
| Southern California Cluster | 0.22% | 2.83x |
| LGBTQ Advocacy | 1.23% | 2.81x |
| Pacific Northwest Sports & News Cluster | 1.14% | 2.75x |
| Spain News - Madrid & Seville | 0.37% | 2.71x |
| Startup Investment | 0.89% | 2.66x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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