Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.81x |
| Work Hard, Play Hard Travelers | 0.03% | 2.07x |
| New York City Events Researchers | 4.77% | 1.84x |
| Getting Off the Grid Travelers | 0.03% | 1.83x |
| Ballet Enthusiasts | 4.70% | 1.82x |
| Online Grocery Shoppers | 5.10% | 1.79x |
| New York Trip Planners | 4.67% | 1.70x |
| Real Estate Decision Makers | 4.60% | 1.67x |
| Broadway Fans | 3.51% | 1.47x |
| Opera Enthusiasts | 3.20% | 1.44x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 9.92x |
| Topshop | 0.69% | 9.54x |
| Supreme | 0.26% | 9.37x |
| Intermix | 1.36% | 8.71x |
| Saint Laurent Paris | 1.22% | 8.22x |
| Zara | 3.25% | 7.80x |
| Uniqlo | 1.98% | 7.51x |
| Bonobos | 1.88% | 7.44x |
| Armani | 4.14% | 7.43x |
| Calvin Klein | 0.66% | 7.42x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.37% | 2.86x |
| New York City Real Estate Research Cluster | 1.76% | 2.84x |
| NYC Tourist Attractions | 2.13% | 2.76x |
| Institutional Investing | 0.22% | 2.01x |
| New York City Family & Activity Cluster | 1.90% | 1.97x |
| Tahoe & Reno Tourism | 0.44% | 1.96x |
| Hudson Valley New York Media | 0.86% | 1.94x |
| Broadway Information | 0.74% | 1.87x |
| London Tourism & Events | 0.03% | 1.85x |
| Marketing Professionals | 0.49% | 1.79x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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