Dstillery Audiences

TESLA

Audience Size: 1.3 Million Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.11% 3.14x
New York City Events Researchers 2.87% 2.97x
Modern Art Museum Researchers 2.32% 2.62x
Verizon Wireless Customers 0.13% 2.59x
Ballet Enthusiasts 3.02% 2.40x
School Closings Updates Readers 1.22% 2.26x
Readers of Jewish Content 1.88% 1.98x
Online Grocery Shoppers 3.46% 1.86x
Telemedicine Content Readers 0.56% 1.83x
Restaurant Researchers 0.82% 1.82x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.

Location Composition Index
Topshop 0.08% 11.33x
American Apparel 1.75% 9.84x
Patagonia 1.25% 9.28x
Intermix 0.18% 7.58x
Saint Laurent Paris 0.25% 7.22x
Armani 0.66% 7.15x
Everlane 0.02% 6.54x
Supreme 0.03% 6.41x
Zara 0.62% 6.29x
Eddie Bauer 1.25% 6.24x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.72% 5.29x
Winter Sports & Gear 0.02% 5.05x
New York City Real Estate Research Cluster 0.60% 4.40x
New York City Education & News Cluster 0.28% 4.12x
Parenting & Children's Activities 0.02% 3.96x
Quebec Vacations 0.02% 3.96x
Marketing Professionals 0.01% 3.85x
Franco-African Cluster 0.01% 3.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.49x
Canadian Lifestyle 0.02% 3.42x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male