Dstillery Audiences

TESLA

Audience Size: 4.8 Million Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.05% 4.60x
Burger Enthusiast 0.15% 4.23x
New York City Events Researchers 4.63% 2.74x
Pantry Recipes Researchers 0.02% 2.69x
Ballet Enthusiasts 4.28% 2.39x
School Closings Updates Readers 0.12% 2.33x
New York Trip Planners 4.15% 2.21x
Online Grocery Shoppers 4.45% 2.16x
Real Estate Decision Makers 3.74% 2.05x
Opera Enthusiasts 4.23% 1.92x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Everlane.

Location Composition Index
Everlane 0.17% 10.33x
Supreme 0.18% 10.26x
Topshop 0.53% 9.96x
Intermix 1.01% 9.34x
Joe's Jeans 0.26% 8.49x
Zara 3.30% 8.41x
Armani 3.18% 8.39x
Saint Laurent Paris 1.07% 8.32x
Calvin Klein 0.57% 8.29x
Patagonia 1.30% 8.16x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 5.23x
Institutional Investing 0.17% 4.75x
New York City Education & News Cluster 1.18% 4.50x
NYC Tourist Attractions 1.65% 4.43x
New York City Real Estate Research Cluster 1.72% 4.25x
Cars, Travel & Food 0.01% 3.93x
Tahoe & Reno Tourism 0.73% 3.88x
Home Improvement Contractor 0.02% 3.44x
Franco-African Cluster 0.03% 3.38x
Retail Industry News 0.12% 3.35x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male