Dstillery Audiences

TESLA

Audience Size: 3.1 Million Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.81x
New York City Events Researchers 4.17% 2.28x
Ballet Enthusiasts 4.19% 2.24x
Online Grocery Shoppers 4.13% 2.14x
Work Hard, Play Hard Travelers 0.03% 2.07x
Real Estate Decision Makers 3.59% 1.99x
New York Trip Planners 4.23% 1.95x
Getting Off the Grid Travelers 0.03% 1.83x
Venture Capitalists 2.67% 1.69x
Broadway Fans 2.71% 1.67x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Everlane.

Location Composition Index
Everlane 0.25% 14.05x
Topshop 0.63% 13.84x
Intermix 1.66% 12.59x
Supreme 0.38% 11.04x
Zara 4.04% 10.20x
Bonobos 1.73% 10.09x
Saint Laurent Paris 1.36% 10.08x
Levi Strauss 2.05% 10.05x
Armani 5.14% 9.69x
Uniqlo 2.12% 9.44x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 17.04x
New York City Education & News Cluster 1.79% 3.24x
New York City Real Estate Research Cluster 2.02% 3.22x
NYC Tourist Attractions 2.71% 3.04x
Italy Cluster 0.04% 2.82x
Institutional Investing 0.27% 2.40x
Hudson Valley New York Media 0.91% 2.07x
Turkey & Iran Cluster 0.05% 2.07x
New York City Family & Activity Cluster 1.92% 2.06x
Retail Industry News 0.17% 2.00x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male