Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.05% | 4.60x |
| Verizon Wireless Customers | 0.13% | 2.59x |
| School Closings Updates Readers | 0.04% | 2.17x |
| Telemedicine Content Readers | 0.04% | 2.14x |
| New York City Events Researchers | 2.37% | 2.02x |
| Small Business COVID-19 Relief Researchers | 0.06% | 2.00x |
| Real Estate Decision Makers | 3.05% | 1.81x |
| Rock Climbing Enthusiasts | 2.85% | 1.73x |
| Ballet Enthusiasts | 2.34% | 1.70x |
| Miami Trip Planners | 3.20% | 1.66x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.29% | 12.42x |
| Everlane | 0.10% | 11.49x |
| Supreme | 0.11% | 11.19x |
| Intermix | 0.65% | 10.73x |
| Zara | 2.31% | 9.82x |
| Armani | 2.16% | 9.57x |
| Patagonia | 0.96% | 9.37x |
| Calvin Klein | 0.35% | 9.15x |
| Saint Laurent Paris | 0.64% | 9.03x |
| Uniqlo | 1.18% | 8.55x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.01% | 5.23x |
| Higher-End Fashion Brands | 0.04% | 4.82x |
| Germany Cluster | 0.06% | 4.70x |
| New York City Education & News Cluster | 0.58% | 4.15x |
| Cars, Travel & Food | 0.01% | 3.93x |
| Canada Shopping - General Commerce | 0.02% | 3.88x |
| Serbia & Albania Cluster | 0.09% | 3.84x |
| Canada Culture and Tourism | 0.13% | 3.71x |
| Mysticism | 0.06% | 3.66x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 3.50x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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