Dstillery Audiences

TESLA

Audience Size: 5.4 Million Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.81x
Work Hard, Play Hard Travelers 0.03% 2.07x
New York City Events Researchers 4.77% 1.84x
Getting Off the Grid Travelers 0.03% 1.83x
Ballet Enthusiasts 4.70% 1.82x
Online Grocery Shoppers 5.10% 1.79x
New York Trip Planners 4.67% 1.70x
Real Estate Decision Makers 4.60% 1.67x
Broadway Fans 3.51% 1.47x
Opera Enthusiasts 3.20% 1.44x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Everlane.

Location Composition Index
Everlane 0.20% 9.92x
Topshop 0.69% 9.54x
Supreme 0.26% 9.37x
Intermix 1.36% 8.71x
Saint Laurent Paris 1.22% 8.22x
Zara 3.25% 7.80x
Uniqlo 1.98% 7.51x
Bonobos 1.88% 7.44x
Armani 4.14% 7.43x
Calvin Klein 0.66% 7.42x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.37% 2.86x
New York City Real Estate Research Cluster 1.76% 2.84x
NYC Tourist Attractions 2.13% 2.76x
Institutional Investing 0.22% 2.01x
New York City Family & Activity Cluster 1.90% 1.97x
Tahoe & Reno Tourism 0.44% 1.96x
Hudson Valley New York Media 0.86% 1.94x
Broadway Information 0.74% 1.87x
London Tourism & Events 0.03% 1.85x
Marketing Professionals 0.49% 1.79x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male