Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 404.2 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.59x |
| New York City Events Researchers | 2.71% | 2.39x |
| Rock Climbing Enthusiasts | 3.53% | 2.23x |
| Online Grocery Shoppers | 3.68% | 2.19x |
| Western Canada Skiers and Snowboarders | 3.19% | 2.04x |
| Miami Trip Planners | 3.92% | 1.94x |
| Caribbean Destination Reopening Researchers | 1.98% | 1.92x |
| Sailing Enthusiasts | 3.63% | 1.91x |
| Space Travel Enthusiasts | 4.07% | 1.86x |
| Ballet Enthusiasts | 2.37% | 1.86x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 13.51x |
| Patagonia | 0.75% | 11.46x |
| Intermix | 0.30% | 11.27x |
| Armani | 1.15% | 9.98x |
| Saint Laurent Paris | 0.26% | 9.93x |
| Joe's Jeans | 0.07% | 9.00x |
| Club Monaco | 0.46% | 8.72x |
| Zara | 1.04% | 8.48x |
| Lorna Jane | 0.25% | 8.15x |
| The North Face | 1.18% | 8.08x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.24% | 6.95x |
| NYC Tourist Attractions | 0.48% | 6.07x |
| Horse Racing | 0.15% | 5.33x |
| Police Gear | 0.19% | 4.85x |
| Assorted Topics (Television, Origami, Men's Health) | 0.19% | 4.41x |
| Spanish Lifestyle & Health | 0.13% | 4.37x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.87x |
| Auto Tires & Parts Repair Researchers | 0.10% | 3.76x |
| Pharmacy | 0.18% | 3.70x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.49x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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