Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 679 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.59x |
| Ballet Enthusiasts | 2.76% | 2.11x |
| Real Estate Decision Makers | 2.93% | 1.93x |
| United Arab Emirates Trip Planners | 2.52% | 1.78x |
| Office Reopening Researchers | 1.85% | 1.77x |
| New York City Events Researchers | 1.89% | 1.75x |
| Preppy Clothing Shoppers | 3.06% | 1.75x |
| Vermont Trip Planners | 2.65% | 1.74x |
| Global Destinations Reopening Researchers | 1.66% | 1.70x |
| School Closings Updates Readers | 1.27% | 1.69x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.12% | 16.73x |
| Joe's Jeans | 0.07% | 12.12x |
| Armani | 0.98% | 11.95x |
| Intermix | 0.26% | 11.78x |
| Saint Laurent Paris | 0.20% | 11.65x |
| Club Monaco | 0.45% | 11.55x |
| Calvin Klein | 0.18% | 11.43x |
| Patagonia | 0.71% | 11.38x |
| Zara | 1.16% | 10.59x |
| Uniqlo | 0.50% | 10.39x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.06% | 5.74x |
| Serbia & Albania Cluster | 0.06% | 5.27x |
| Community Planning & Transportation | 0.09% | 4.53x |
| Motorcycle Racing Researchers | 0.19% | 4.48x |
| Aid Groups | 0.13% | 4.46x |
| Action Sports | 0.11% | 4.44x |
| Canada Culture and Tourism | 0.09% | 4.36x |
| Winter Sports & Gear | 0.13% | 4.34x |
| Electrical Engineering | 0.09% | 4.10x |
| Colorado Snow | 0.24% | 4.00x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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