Dstillery Audiences

TESLA

Audience Size: 2.4 Million Devices

Explore the Tesla Audience

Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Tesla audience.

Dstillery Crafted Audiences

INTERESTS

The Tesla audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tesla audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.59x
New York City Events Researchers 1.62% 1.83x
Ballet Enthusiasts 2.10% 1.68x
School Closings Updates Readers 0.84% 1.65x
Washington Skiers and Snowboarders 2.78% 1.57x
Colorado Skiers and Snowboarders 2.81% 1.52x
Western Canada Skiers and Snowboarders 2.08% 1.51x
Wireless Headphone Researchers 0.06% 1.50x
Online Grocery Shoppers 2.20% 1.50x
Fast Fashion Shoppers 2.02% 1.45x
Composition Percentage: The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tesla audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.

Location Composition Index
Topshop 0.15% 6.01x
Everlane 0.03% 5.82x
Supreme 0.02% 5.39x
Intermix 0.38% 5.10x
Patagonia 0.83% 5.03x
Armani 1.52% 4.44x
Saint Laurent Paris 0.33% 4.28x
Lorna Jane 0.58% 4.23x
Club Monaco 0.59% 4.09x
Joe's Jeans 0.14% 4.01x
Composition Percentage: The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tesla audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.03% 4.96x
Turkey & Iran Cluster 0.03% 4.82x
NYC Tourist Attractions 0.29% 3.98x
Philanthropy - Charities & Fundraising 0.04% 3.95x
Audio Clips & Sound Effects 0.02% 3.68x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.49x
South Carolina Travel 0.02% 3.34x
Italy Cluster 0.02% 3.31x
Engineering 0.02% 3.31x
Shoes & Accessories 0.02% 3.27x
Composition Percentage: The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male