Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 257.3 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 3.35% | 2.59x |
| Los Angeles Mass Transit Commuters | 3.57% | 2.24x |
| Los Angeles Trip Planners | 3.64% | 2.18x |
| Seattle Trip Planners | 3.68% | 2.13x |
| Santa Monica Trip Planners | 3.75% | 2.06x |
| Western Canada Skiers and Snowboarders | 2.59% | 2.04x |
| Readers of Colombian Content | 2.41% | 2.01x |
| Venture Capitalists | 2.37% | 2.00x |
| Miami Trip Planners | 2.84% | 1.99x |
| Los Angeles Activities Researchers | 2.55% | 1.97x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.91% | 37.65x |
| Topshop | 0.82% | 36.73x |
| Intermix | 4.21% | 33.83x |
| Lorna Jane | 2.81% | 32.81x |
| Tommy Bahama | 11.53% | 31.82x |
| Saint Laurent Paris | 4.05% | 30.58x |
| Bonobos | 2.51% | 29.14x |
| Club Monaco | 3.71% | 28.24x |
| Free People | 8.40% | 27.68x |
| Uniqlo | 5.18% | 26.95x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.36% | 4.07x |
| Retail Industry News | 0.26% | 3.97x |
| Peru Media | 0.26% | 3.13x |
| Men's Dress Shirt Shopping | 0.26% | 2.95x |
| Perfume, Makeup & Cosmetics | 0.22% | 2.86x |
| Work Productivity | 0.36% | 2.69x |
| Startup Investment | 1.06% | 2.59x |
| Southern California Cluster | 0.18% | 2.58x |
| Latin American News | 0.40% | 2.54x |
| China Cluster | 0.29% | 2.54x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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