Explore the Tesla Audience
Below you'll find more information about the Tesla audience, broken down in different categories based on their digital and physical behaviors. These are 192.8 thousand unique devices whose actions qualify for the Tesla audience.
INTERESTS
The Tesla audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tesla audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.05% | 4.60x |
| New York City Events Researchers | 3.75% | 2.89x |
| Verizon Wireless Customers | 0.13% | 2.59x |
| Ballet Enthusiasts | 3.48% | 2.38x |
| School Closings Updates Readers | 1.93% | 2.20x |
| Caribbean Destination Reopening Researchers | 2.10% | 2.08x |
| Real Estate Decision Makers | 3.31% | 2.08x |
| Telemedicine Content Readers | 1.59% | 2.07x |
| United Arab Emirates Trip Planners | 2.71% | 1.95x |
| Global Destinations Reopening Researchers | 2.16% | 1.94x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Interest attribute.
Index: A comparison of the Tesla audience to the internet population.
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APPAREL RETAILERS
The Tesla audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tesla audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.07% | 16.85x |
| Supreme | 0.01% | 14.38x |
| Intermix | 0.22% | 11.44x |
| Armani | 0.65% | 11.27x |
| Calvin Klein | 0.11% | 10.98x |
| Zara | 0.83% | 10.70x |
| Club Monaco | 0.28% | 10.27x |
| Saint Laurent Paris | 0.13% | 10.18x |
| Patagonia | 0.55% | 10.10x |
| Everlane | 0.01% | 9.95x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Location attribute.
Index: A comparison of the Tesla audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tesla audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.01% | 5.23x |
| NYC Tourist Attractions | 1.04% | 5.10x |
| New York City Education & News Cluster | 0.68% | 4.94x |
| France Online Music & Quiz Content Cluster | 0.08% | 4.87x |
| Serbia & Albania Cluster | 0.06% | 4.32x |
| French Canadian Cluster | 0.06% | 4.07x |
| Canada Shopping - General Commerce | 0.02% | 3.88x |
| New York City Real Estate Research Cluster | 1.57% | 3.70x |
| Chat Rooms | 0.03% | 3.62x |
| Meeting Planning & Hotels | 0.05% | 3.52x |
Composition Percentage:
The overlap percentage between the Tesla audience and the Content Affinity attribute.
Index: A comparison of the Tesla audience to the internet population.
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DEMOGRAPHICS
The Tesla audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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