Explore the The Container Store Audience
Below you'll find more information about the The Container Store audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the The Container Store audience.
INTERESTS
The The Container Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the The Container Store audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 6.09% | 3.95x |
| Market Intelligence Researchers | 4.57% | 3.30x |
| Financially Aware (COVID-19 related) | 3.55% | 3.26x |
| New Orleans Activities Researchers | 5.08% | 3.07x |
| Investment Services Intenders | 5.58% | 3.06x |
| Western Canada Skiers and Snowboarders | 5.08% | 3.01x |
| Brooklyn Nets Fans | 5.08% | 2.95x |
| Ski and Snowboard Apparel Shoppers | 5.08% | 2.93x |
| Charitable Donors | 6.09% | 2.93x |
| Mens Fitness Publication Readers | 3.55% | 2.87x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Interest attribute.
Index: A comparison of the The Container Store audience to the internet population.
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APPAREL RETAILERS
The The Container Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the The Container Store audience is REI.
| Location | Composition | Index |
| REI | 4.72% | 38.12x |
| Madewell | 3.73% | 26.02x |
| Bonobos | 1.24% | 22.28x |
| Patagonia | 1.11% | 22.28x |
| Zara | 2.03% | 21.45x |
| Armani | 1.83% | 20.43x |
| Columbia | 1.51% | 20.42x |
| Uniqlo | 1.05% | 19.61x |
| Urban Outfitters | 3.73% | 19.34x |
| Anthropologie | 5.04% | 19.17x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Location attribute.
Index: A comparison of the The Container Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the The Container Store audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 1.52% | 4.86x |
| Foreign Language Education | 0.27% | 4.21x |
| College Planning | 2.03% | 3.89x |
| Iowa Cluster | 5.58% | 3.78x |
| Diabetes Research | 0.47% | 3.39x |
| Live Music | 1.52% | 3.24x |
| Golf Travel & Gear | 1.52% | 3.21x |
| New Hampshire News | 1.02% | 3.10x |
| Canadian Homes | 2.54% | 2.97x |
| Movie Reviews | 2.54% | 2.85x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Content Affinity attribute.
Index: A comparison of the The Container Store audience to the internet population.
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DEMOGRAPHICS
The The Container Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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