Explore the The Container Store Audience
Below you'll find more information about the The Container Store audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the The Container Store audience.
INTERESTS
The The Container Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the The Container Store audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 1.90% | 4.02x |
| Business Filing Researchers | 3.80% | 3.92x |
| Study Abroad Researchers | 2.13% | 3.73x |
| Seattle Trip Planners | 4.26% | 3.65x |
| Sporting Goods Shoppers | 2.13% | 3.49x |
| Toy Poodle Content Readers | 2.53% | 3.49x |
| Job Seekers | 1.28% | 3.44x |
| Accounting & CPA Continuing Education Researchers | 3.40% | 3.29x |
| Arthritis Sufferers | 2.55% | 3.16x |
| Home Buyers | 1.70% | 3.11x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Interest attribute.
Index: A comparison of the The Container Store audience to the internet population.
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APPAREL RETAILERS
The The Container Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the The Container Store audience is REI.
| Location | Composition | Index |
| REI | 3.64% | 37.09x |
| Uniqlo | 1.82% | 34.73x |
| Levi Strauss | 2.48% | 33.44x |
| Madewell | 4.31% | 32.10x |
| Armani | 2.76% | 30.08x |
| Zara | 2.60% | 26.64x |
| J. Crew | 6.96% | 23.29x |
| Banana Republic | 8.61% | 22.79x |
| Coach | 4.80% | 22.53x |
| Forever 21 | 6.52% | 22.06x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Location attribute.
Index: A comparison of the The Container Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the The Container Store audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 3.40% | 4.32x |
| Foreign Language Education | 0.27% | 4.21x |
| Utah Cluster | 1.28% | 3.91x |
| Studio & Franchise Video Game Players | 0.58% | 3.79x |
| Spain News - Madrid & Seville | 0.85% | 3.78x |
| Sports Apparel | 0.85% | 3.73x |
| Austin Cluster | 2.13% | 3.55x |
| New Mexico News | 1.70% | 3.50x |
| Diabetes Research | 0.47% | 3.39x |
| Baby Names | 0.85% | 3.30x |
Composition Percentage:
The overlap percentage between the The Container Store audience and the Content Affinity attribute.
Index: A comparison of the The Container Store audience to the internet population.
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DEMOGRAPHICS
The The Container Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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