Explore the The North Face Audience
Below you'll find more information about the The North Face audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the The North Face audience.
INTERESTS
The The North Face audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the The North Face audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 10.00% | 8.99x |
| Media Buying Professionals | 10.00% | 8.07x |
| Liberal Think Tank Readers | 10.00% | 8.05x |
| Charitable Organization Supporters | 11.43% | 7.80x |
| Social Distancing Content Readers | 7.14% | 7.54x |
| Personal Stock Portfolio Managers | 10.00% | 7.51x |
| Finance Continuing Education Researchers | 10.00% | 7.13x |
| Financial News Readers | 8.57% | 6.86x |
| IT Decision Makers | 10.00% | 6.85x |
| Harvard University Fans | 8.57% | 6.82x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Interest attribute.
Index: A comparison of the The North Face audience to the internet population.
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APPAREL RETAILERS
The The North Face audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the The North Face audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 10.99% | 167.13x |
| Free People | 11.28% | 61.91x |
| Columbia | 4.96% | 54.57x |
| Zara | 6.03% | 49.37x |
| Lululemon | 14.79% | 48.89x |
| Club Monaco | 2.53% | 47.99x |
| Bonobos | 3.02% | 44.98x |
| Armani | 4.67% | 40.43x |
| Eddie Bauer | 15.08% | 38.91x |
| Michael Kors | 20.72% | 38.91x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Location attribute.
Index: A comparison of the The North Face audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the The North Face audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 10.00% | 5.49x |
| Muscle Cars | 7.14% | 5.14x |
| Canadian Homes | 4.29% | 5.12x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 4.77x |
| Build Your Own Computer Enthusiasts | 4.29% | 4.63x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 7.14% | 4.40x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.29% | 3.98x |
| Electronic Cabling | 0.12% | 3.84x |
| Boating & Yachts | 4.29% | 3.78x |
| Cincinnati Cluster | 8.57% | 3.70x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Content Affinity attribute.
Index: A comparison of the The North Face audience to the internet population.
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DEMOGRAPHICS
The The North Face audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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