Explore the The North Face Audience
Below you'll find more information about the The North Face audience, broken down in different categories based on their digital and physical behaviors. These are 19.9 thousand unique devices whose actions qualify for the The North Face audience.
INTERESTS
The The North Face audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the The North Face audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 6.13% | 3.93x |
| E-cycling Enthusiasts | 7.55% | 3.90x |
| Washington Skiers and Snowboarders | 7.55% | 3.60x |
| Business News Readers | 4.25% | 3.30x |
| Elite Cycling Gear Shoppers | 5.19% | 3.12x |
| Camera Shoppers | 5.66% | 3.12x |
| IT Decision Makers | 4.72% | 3.04x |
| Colorado Skiers and Snowboarders | 7.08% | 2.99x |
| Los Angeles Activities Researchers | 3.77% | 2.94x |
| Ski House Second Home Owners | 4.72% | 2.91x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Interest attribute.
Index: A comparison of the The North Face audience to the internet population.
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APPAREL RETAILERS
The The North Face audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the The North Face audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 11.35% | 176.10x |
| Club Monaco | 3.56% | 76.49x |
| Free People | 12.47% | 70.46x |
| Columbia | 4.73% | 47.90x |
| Lululemon | 14.00% | 45.30x |
| Zara | 4.95% | 43.68x |
| Saint Laurent Paris | 0.98% | 42.60x |
| Armani | 4.25% | 42.15x |
| Madewell | 7.05% | 41.10x |
| Eddie Bauer | 14.33% | 39.05x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Location attribute.
Index: A comparison of the The North Face audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the The North Face audience is Magic & Games.
| Content Affinity | Composition | Index |
| Magic & Games | 1.42% | 5.74x |
| Space & National Security | 1.42% | 5.49x |
| US Cycling | 2.36% | 5.46x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 4.77x |
| Vancouver British Columbia Locals Cluster | 1.42% | 4.31x |
| K-12 Teacher Resources | 1.09% | 3.97x |
| Washington & Northern Virginia | 2.36% | 3.92x |
| Delaware Cluster | 0.94% | 3.89x |
| Electronic Cabling | 0.12% | 3.84x |
| Hudson Valley New York Media | 1.42% | 3.48x |
Composition Percentage:
The overlap percentage between the The North Face audience and the Content Affinity attribute.
Index: A comparison of the The North Face audience to the internet population.
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DEMOGRAPHICS
The The North Face audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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