Dstillery Audiences

THEORY

Audience Size: 28.8 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.14% 3.83x
Luxury Womens Brands Shoppers 4.71% 3.63x
Online Grocery Shoppers 8.84% 3.41x
Venture Capitalists 3.00% 3.29x
Luxury Department Store Shoppers 4.85% 3.24x
Men's Shoe Shoppers 3.21% 3.23x
Preppy Clothing Shoppers 3.92% 3.22x
Trendy Denim Shoppers 3.57% 3.03x
Readers of Italian Content 3.07% 2.97x
Real Estate Decision Makers 6.56% 2.95x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is The North Face.

Location Composition Index
The North Face 19.92% 85.70x
Urban Outfitters 14.66% 60.73x
Lululemon 17.34% 57.82x
H&M 11.04% 48.02x
Anthropologie 9.77% 45.01x
J. Crew 15.07% 42.37x
Banana Republic 17.01% 38.05x
Brooks Brothers 14.99% 35.84x
Forever 21 8.84% 32.75x
Coach 11.67% 29.99x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.85% 6.73x
Fashion Cluster 3.00% 6.28x
NYC Tourist Attractions 3.42% 5.79x
New York City Family & Activity Cluster 1.93% 4.15x
Furniture & Home Improvement 2.71% 3.86x
Philadelphia Cluster 1.50% 2.72x
San Francisco Bay Area Cluster 2.21% 2.64x
Corporate Employment Pages 1.14% 2.58x
Tennis, Golf & Boxing 0.93% 2.52x
Legal Information Research Cluster 1.07% 2.32x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male