Dstillery Audiences

THEORY

Audience Size: 65.2 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 65.2 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 8.93% 6.09x
New York City Events Researchers 7.14% 5.99x
Opera Enthusiasts 10.71% 5.79x
Ballet Enthusiasts 7.14% 5.52x
Retirees 7.14% 5.32x
Italian Mens National Soccer Team Fans 7.14% 4.95x
Aspen Skiers and Snowboarders 8.93% 4.73x
Men's Shoe Shoppers 7.14% 4.65x
Stay-at-Home Parents 7.14% 4.58x
Ice Skating Enthusiasts 5.36% 4.33x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Club Monaco.

Location Composition Index
Club Monaco 23.62% 130.63x
Intermix 13.64% 129.10x
Bonobos 25.69% 118.64x
Everlane 1.69% 102.64x
Joe's Jeans 2.98% 100.54x
Supreme 1.71% 99.46x
Saint Laurent Paris 9.07% 72.11x
Topshop 3.26% 63.29x
Calvin Klein 3.90% 58.20x
Zara 19.07% 49.13x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.32% 4.94x
Assorted Topics (Conservative News, Politics, Viral Media) 5.36% 4.70x
Graphic Design 1.97% 4.02x
Pharmacy 1.32% 3.97x
Law School Research Cluster 0.11% 3.94x
Spam Call Number Searchers 1.32% 3.92x
Poetry Fans 5.36% 3.92x
South Africa News Cluster 0.72% 3.87x
Watches Retail 0.45% 3.87x
Motorcycle Racing Researchers 0.20% 3.85x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female