Dstillery Audiences

THEORY

Audience Size: 128 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 128 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.03% 4.11x
Ballet Enthusiasts 9.41% 4.00x
Online Grocery Shoppers 9.41% 3.89x
Real Estate Decision Makers 7.55% 3.20x
Opera Enthusiasts 6.68% 3.17x
Restaurant Menu Researchers 6.44% 3.17x
New York Trip Planners 7.30% 3.16x
Elite Cycling Gear Shoppers 6.31% 3.07x
Burger Enthusiast 4.17% 3.00x
Luxury Retail Researchers 6.31% 2.97x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 16.69% 103.83x
Supreme 2.16% 96.90x
Club Monaco 22.85% 95.31x
Joe's Jeans 4.19% 86.65x
Bonobos 23.36% 80.70x
Everlane 1.81% 73.82x
Saint Laurent Paris 11.01% 63.27x
Kate Spade 29.55% 47.76x
Calvin Klein 4.18% 47.09x
Topshop 3.86% 46.82x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.60% 6.60x
NYC Tourist Attractions 2.97% 5.78x
Hudson Valley New York Media 2.10% 5.59x
Perfume, Makeup & Cosmetics 0.37% 5.42x
New York City Education & News Cluster 1.73% 5.07x
Quebec Vacations 0.32% 4.94x
Watches Retail 0.62% 4.49x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.37% 4.28x
Law School Research Cluster 0.11% 3.94x
Motorcycle Racing Researchers 0.20% 3.85x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male