Dstillery Audiences

THEORY

Audience Size: 98.2 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 98.2 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 9.62% 4.53x
Ballet Enthusiasts 8.74% 4.41x
New York City Events Researchers 7.87% 4.31x
New York Trip Planners 6.82% 3.58x
Real Estate Decision Makers 5.94% 3.49x
Italian Mens National Soccer Team Fans 6.12% 3.48x
Restaurant Menu Researchers 5.77% 3.39x
Venture Capitalists 5.07% 3.17x
Home Interior Design Enthusiasts 5.59% 3.14x
Elite Cycling Gear Shoppers 5.24% 2.93x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 16.68% 122.76x
Club Monaco 25.09% 113.51x
Supreme 2.07% 98.03x
Bonobos 25.68% 95.90x
Joe's Jeans 3.76% 91.68x
Everlane 1.80% 81.83x
Saint Laurent Paris 11.37% 71.08x
Calvin Klein 4.36% 53.07x
Topshop 3.63% 51.26x
Zara 19.18% 41.87x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.67% 9.00x
NYC Tourist Attractions 3.85% 8.11x
New York City Education & News Cluster 2.27% 6.94x
Quebec Vacations 0.32% 4.94x
Watches Retail 0.52% 4.35x
New York City Family & Activity Cluster 3.32% 4.33x
Marketing Professionals 0.52% 4.33x
Philippines News 0.70% 4.18x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.52% 4.03x
Oil & Energy 0.35% 3.98x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female