Dstillery Audiences

THEORY

Audience Size: 137.5 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 137.5 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.47% 6.75x
Online Grocery Shoppers 8.82% 3.60x
Work Hard, Play Hard Travelers 0.39% 3.58x
New York City Events Researchers 7.79% 3.42x
Ballet Enthusiasts 7.86% 3.33x
New York Trip Planners 7.11% 2.90x
Real Estate Decision Makers 6.36% 2.72x
Broadway Fans 5.54% 2.60x
Restaurant Menu Researchers 5.06% 2.60x
Luxury Womens Brands Shoppers 5.13% 2.57x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 18.36% 114.51x
Club Monaco 21.20% 95.31x
Joe's Jeans 4.79% 84.35x
Everlane 1.66% 76.27x
Supreme 1.96% 74.99x
Bonobos 19.34% 66.37x
Kate Spade 31.70% 64.84x
Saint Laurent Paris 10.03% 64.38x
Ann Taylor 20.95% 47.84x
Calvin Klein 3.64% 42.31x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.65% 7.38x
New York City Real Estate Research Cluster 3.55% 6.78x
Meeting Planning & Hotels 0.27% 6.64x
New York City Education & News Cluster 2.46% 6.24x
Poland Cluster 0.21% 4.66x
New York City Family & Activity Cluster 3.62% 4.06x
Law School Research Cluster 0.11% 3.94x
Latin American News 0.89% 3.89x
Startup Investment 1.57% 3.89x
Marketing Professionals 0.82% 3.66x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male