Dstillery Audiences

THEORY

Audience Size: 22.8 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Computing Networking Tutorial Watchers.

Interest Composition Index
Computing Networking Tutorial Watchers 12.50% 5.48x
Ice Skating Enthusiasts 5.36% 4.33x
Readers of Indian Content 8.33% 3.99x
Microsoft Friendly Developers 8.33% 3.84x
Electric Vehicle Shoppers 8.33% 3.81x
Professional Lacrosse Fans 7.14% 3.77x
San Francisco Giants Fans 8.33% 3.74x
Game of Thrones Fans 8.33% 3.73x
Romance Movie and TV enthusiasts 8.33% 3.72x
Car Lease Researchers 8.33% 3.71x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Club Monaco.

Location Composition Index
Club Monaco 19.82% 180.05x
Bonobos 22.84% 172.02x
Intermix 8.63% 132.78x
Topshop 2.22% 88.41x
Saint Laurent Paris 6.21% 81.83x
Patagonia 6.75% 61.75x
Zara 15.38% 60.62x
Free People 16.02% 56.03x
Calvin Klein 2.32% 56.00x
Madewell 13.60% 51.45x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.32% 4.94x
Pharmacy 1.32% 3.97x
Law School Research Cluster 0.11% 3.94x
Watches Retail 0.45% 3.87x
Motorcycle Racing Researchers 0.20% 3.85x
Computers 20.83% 3.64x
Cooking Blog Content Enthusiasts 21.05% 3.64x
Shoes & Accessories 0.78% 3.55x
Latin American Spanish Language News 1.32% 3.43x
Online Directories 11.11% 3.37x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female