Dstillery Audiences

THEORY

Audience Size: 98.5 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 98.5 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.47% 6.75x
Ballet Enthusiasts 8.04% 4.30x
Online Grocery Shoppers 8.19% 4.24x
New York City Events Researchers 7.66% 4.18x
Real Estate Decision Makers 7.51% 4.16x
New York Trip Planners 8.04% 3.70x
Work Hard, Play Hard Travelers 0.39% 3.58x
Restaurant Menu Researchers 4.93% 3.23x
Venture Capitalists 4.85% 3.06x
Luxury Womens Brands Shoppers 4.25% 2.91x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 18.58% 140.82x
Club Monaco 19.16% 108.97x
Everlane 1.91% 105.88x
Joe's Jeans 5.53% 75.73x
Supreme 2.41% 70.46x
Kate Spade 22.06% 68.77x
Bonobos 11.73% 68.44x
Saint Laurent Paris 8.79% 65.37x
Ralph Lauren 10.88% 54.68x
Calvin Klein 5.24% 47.61x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 106.55x
Home Décor, Furniture, & Decorating 0.07% 38.92x
Local & Travel England - North Midlands 0.08% 29.87x
Environmental Conservation 0.08% 28.99x
Saskatchewan Media & Retail Cluster 0.08% 21.09x
Barcode Site & App Users 0.07% 20.83x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.07% 19.51x
Fashion & Cosmetics 0.07% 19.50x
Survey Websites 0.08% 17.38x
Flags & Trump 0.09% 16.36x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male