Dstillery Audiences

THEORY

Audience Size: 23.2 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 23.2 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 10.34% 8.67x
Home Design Enthusiasts 4.60% 7.38x
New York City Events Researchers 6.90% 7.36x
Los Angeles Activities Researchers 5.75% 6.92x
Small Business COVID-19 Relief Researchers 4.60% 6.82x
Broadway Fans 6.90% 6.61x
Real Estate Decision Makers 9.20% 6.45x
Restaurant Researchers 4.60% 6.37x
Sightseeing Travelers 11.49% 6.31x
San Diego Activities Researchers 4.60% 6.27x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Club Monaco.

Location Composition Index
Club Monaco 13.87% 75.25x
Saint Laurent Paris 6.89% 64.98x
Intermix 4.31% 45.49x
Armani 13.69% 30.74x
Bonobos 7.75% 28.18x
Topshop 1.00% 26.76x
Joe's Jeans 1.09% 24.42x
Free People 16.41% 21.96x
Calvin Klein 1.45% 20.57x
Ralph Lauren 14.23% 19.98x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 6.90% 10.47x
New York City Family & Activity Cluster 4.60% 6.94x
Movie Reviews 3.45% 5.84x
Edgy Content 5.75% 5.37x
Quebec Vacations 0.32% 4.94x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 3.45% 4.14x
Car Shopping 3.26% 3.97x
Law School Research Cluster 0.11% 3.94x
Upstate New York Local Information Cluster 3.45% 3.86x
Motorcycle Racing Researchers 0.20% 3.85x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female