Dstillery Audiences

THEORY

Audience Size: 10.1 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 6.74% 9.92x
Commercial Contractors & Designers 4.49% 5.75x
Modern Art Museum Researchers 4.49% 5.62x
Tokyo Trip Planners 5.62% 5.45x
Fathers Day Celebrators 3.37% 5.43x
New York Trip Planners 7.87% 5.30x
Physician Content Readers 4.49% 5.27x
Medicaid Researchers 5.62% 5.21x
Retail Job Seekers 7.87% 5.11x
Readers of Caribbean Content 11.24% 4.90x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Club Monaco.

Location Composition Index
Club Monaco 11.90% 144.76x
Saint Laurent Paris 7.03% 133.25x
Bonobos 8.90% 72.83x
Armani 11.62% 56.33x
Ralph Lauren 12.75% 48.67x
Free People 14.53% 45.16x
Patagonia 4.12% 31.32x
Zara 5.53% 27.87x
Lululemon 15.37% 26.63x
J. Crew 17.99% 23.89x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.32% 4.94x
Family on a Budget 3.37% 4.01x
Car Shopping 3.26% 3.97x
Law School Research Cluster 0.11% 3.94x
New York City Family & Activity Cluster 3.37% 3.94x
Motorcycle Racing Researchers 0.20% 3.85x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 4.49% 3.60x
West Virginia News 2.30% 3.32x
Addiction & Recovery Reference 0.35% 3.02x
Assorted Topics (Auto, Hobbies, Viral Media) 4.88% 2.91x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female