Dstillery Audiences

THEORY

Audience Size: 64.8 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 64.8 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.51% 5.40x
Ballet Enthusiasts 8.35% 5.21x
New York Trip Planners 7.49% 4.65x
Home Interior Design Enthusiasts 6.56% 4.47x
Restaurant Menu Researchers 5.78% 4.09x
Luxury Womens Brands Shoppers 6.64% 4.07x
Real Estate Decision Makers 11.55% 3.90x
Venture Capitalists 5.31% 3.89x
Luxury Retail Researchers 5.46% 3.84x
Broadway Fans 4.92% 3.79x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 18.63% 188.81x
Club Monaco 20.36% 171.16x
Kate Spade 25.59% 116.87x
Joe's Jeans 6.48% 114.49x
Saint Laurent Paris 10.45% 100.62x
Ralph Lauren 9.56% 95.88x
Supreme 2.53% 93.15x
Michael Kors 21.92% 89.75x
Free People 18.36% 89.70x
Armani 17.45% 70.37x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.37% 10.79x
New York City Education & News Cluster 4.37% 8.94x
NYC Tourist Attractions 5.93% 8.74x
Fashion Cluster 4.06% 7.05x
LGBTQ Advocacy 2.65% 5.56x
Marketing Professionals 1.17% 5.01x
Startup Investment 1.80% 4.93x
Bridal Fashion 0.62% 4.87x
Furniture & Home Improvement 3.67% 4.72x
European Museums, Restaurants & Events 0.78% 4.38x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male