Dstillery Audiences

THEORY

Audience Size: 92.8 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.56% 4.66x
Online Grocery Shoppers 7.22% 4.61x
Ballet Enthusiasts 6.26% 4.50x
New York Trip Planners 6.12% 3.78x
Restaurant Menu Researchers 4.57% 3.75x
Home Interior Design Enthusiasts 4.72% 3.64x
Luxury Retail Researchers 4.57% 3.44x
Men's Shoe Shoppers 5.01% 3.40x
Real Estate Decision Makers 6.26% 3.37x
Opera Enthusiasts 4.13% 3.36x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 18.54% 155.79x
Club Monaco 18.89% 149.31x
Kate Spade 22.99% 91.42x
Joe's Jeans 6.31% 87.78x
Saint Laurent Paris 10.20% 80.88x
Supreme 2.72% 80.14x
Bonobos 5.97% 80.06x
Ralph Lauren 10.38% 74.91x
Michael Kors 20.31% 63.56x
Levi Strauss 8.79% 57.79x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.68% 7.90x
New York City Education & News Cluster 3.17% 6.58x
NYC Tourist Attractions 4.57% 6.40x
Fashion Cluster 2.73% 4.80x
Broadway Information 1.25% 3.86x
Furniture & Home Improvement 2.58% 3.53x
Startup Investment 1.40% 3.41x
California Universities 1.18% 3.36x
New York City Family & Activity Cluster 2.14% 3.28x
Parenting & Children's Activities 0.74% 3.24x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male