Dstillery Audiences

THEORY

Audience Size: 134.9 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 134.9 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.70% 5.43x
New York Trip Planners 8.64% 4.48x
Ballet Enthusiasts 8.33% 4.35x
Online Grocery Shoppers 9.24% 4.33x
Burger Enthusiast 5.00% 3.93x
Real Estate Decision Makers 7.27% 3.79x
Home Interior Design Enthusiasts 5.76% 3.42x
Restaurant Menu Researchers 5.45% 3.41x
Luxury Womens Brands Shoppers 5.91% 3.12x
Luxury Department Store Shoppers 6.21% 2.85x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 18.32% 111.93x
Club Monaco 22.56% 92.12x
Joe's Jeans 4.38% 91.49x
Supreme 2.01% 87.97x
Bonobos 21.55% 73.37x
Everlane 1.65% 68.07x
Saint Laurent Paris 10.41% 63.19x
Kate Spade 31.05% 53.06x
Calvin Klein 3.93% 46.25x
Ann Taylor 22.00% 45.96x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.76% 11.28x
New York City Real Estate Research Cluster 4.39% 11.19x
Hudson Valley New York Media 2.88% 7.41x
New York City Education & News Cluster 2.42% 6.95x
China Cluster 0.91% 6.79x
Art News & Products 0.45% 5.88x
New York City Family & Activity Cluster 4.55% 5.75x
Beauty & Cosmetics 0.61% 5.38x
Work Productivity 0.45% 4.92x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.45% 4.75x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male