Dstillery Audiences

THEORY

Audience Size: 128.6 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 128.6 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.47% 6.75x
Work Hard, Play Hard Travelers 0.39% 3.58x
Online Grocery Shoppers 8.75% 3.11x
New York City Events Researchers 7.53% 2.93x
Real Estate Decision Makers 7.89% 2.89x
New York Trip Planners 7.67% 2.82x
Ballet Enthusiasts 6.88% 2.69x
Restaurant Menu Researchers 5.52% 2.48x
Luxury Womens Brands Shoppers 4.95% 2.41x
United Arab Emirates Trip Planners 5.38% 2.18x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Intermix.

Location Composition Index
Intermix 16.90% 108.40x
Club Monaco 18.61% 91.92x
Everlane 1.54% 76.06x
Kate Spade 32.46% 73.59x
Supreme 1.84% 65.51x
Joe's Jeans 4.06% 65.38x
Bonobos 16.01% 63.41x
Saint Laurent Paris 9.26% 62.33x
Ann Taylor 21.46% 52.87x
Michael Kors 34.72% 45.37x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 106.55x
Home Décor, Furniture, & Decorating 0.07% 38.92x
Decoration & Fabric 0.06% 30.27x
Environmental Conservation 0.08% 28.99x
Local & Travel England - North Midlands 0.07% 23.67x
Saskatchewan Media & Retail Cluster 0.08% 21.09x
Barcode Site & App Users 0.07% 20.83x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.07% 19.51x
Fashion & Cosmetics 0.07% 19.50x
Survey Websites 0.08% 17.38x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male