Dstillery Audiences

THEORY

Audience Size: 13.7 Thousand Devices

Explore the Theory Audience

Below you'll find more information about the Theory audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Theory audience.

Dstillery Crafted Audiences

INTERESTS

The Theory audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Theory audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 13.79% 12.68x
School Closings Updates Readers 5.75% 9.32x
Online Grocery Shoppers 12.64% 8.18x
Ballet Enthusiasts 11.49% 7.86x
Cricket Enthusiasts 11.49% 7.68x
Retail Job Seekers 11.49% 6.59x
Australia Trip Planners 8.05% 6.41x
Commercial Contractors & Designers 8.05% 6.18x
Broadway Fans 8.05% 6.13x
Los Angeles Activities Researchers 6.90% 6.10x
Composition Percentage: The overlap percentage between the Theory audience and the Interest attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Theory audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Theory audience is Club Monaco.

Location Composition Index
Club Monaco 16.59% 167.39x
Saint Laurent Paris 5.38% 102.60x
Intermix 3.01% 59.45x
Bonobos 6.38% 44.77x
Ralph Lauren 16.86% 41.05x
Armani 9.12% 40.07x
Free People 14.86% 38.05x
Patagonia 2.92% 24.08x
Lululemon 16.50% 23.95x
J. Crew 16.41% 17.25x
Composition Percentage: The overlap percentage between the Theory audience and the Location attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Theory audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 3.45% 5.41x
Las Vegas Hotels 4.60% 5.18x
Austin Cluster 5.75% 5.14x
New York City Family & Activity Cluster 4.60% 4.96x
Quebec Vacations 0.32% 4.94x
Movie Reviews 3.45% 4.63x
Dubai Travel 3.45% 4.62x
Law School Research Cluster 0.11% 3.94x
Canadian Homes 4.17% 3.91x
Motorcycle Racing Researchers 0.20% 3.85x
Composition Percentage: The overlap percentage between the Theory audience and the Content Affinity attribute.
Index: A comparison of the Theory audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Theory audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male