Dstillery Audiences

TOM THUMB

Audience Size: 38.3 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 38.3 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Jam Band Festival Fans.

Interest Composition Index
Jam Band Festival Fans 10.22% 6.27x
Online Home Decor Shoppers 1.28% 5.06x
Alabama Trip Planners 13.42% 4.29x
Georgia Activities Researchers 3.19% 3.96x
Southeastern Voters 9.27% 3.83x
Atlanta United Fans 4.47% 3.68x
Florida Atlantic Coast Trip Planners 5.43% 3.47x
Florida State Seminoles Fans 5.75% 3.43x
New Orleans Trip Planners 3.51% 2.95x
Florida Gators Fans 5.43% 2.94x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Columbia.

Location Composition Index
Columbia 0.70% 10.22x
Tommy Bahama 0.74% 6.09x
Belk 0.72% 4.79x
Chicos 2.02% 4.63x
LOFT 1.67% 4.01x
Ralph Lauren 0.37% 3.89x
Brooks Brothers 0.53% 3.88x
American Eagle Outfitters 1.63% 3.33x
Gymboree 1.70% 3.26x
Express Outlets 0.26% 3.23x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 22.36% 9.56x
Finance & Accounting Cluster 1.03% 4.79x
Florida Naples News Cluster 1.28% 4.42x
Savannah Georgia News 1.28% 4.06x
K-12 Teacher Resources 0.67% 3.95x
Conscious Living 0.36% 3.82x
Psychics & Horoscopes 1.28% 3.65x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.67% 3.64x
Tennessee News 3.51% 3.64x
Environmentally Friendly Cars 0.04% 3.46x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male