Dstillery Audiences

TOM THUMB

Audience Size: 73.3 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 73.3 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 30.32% 10.94x
Jam Band Festival Fans 10.11% 5.61x
Florida Trip Planners 7.58% 4.04x
Alabama Trip Planners 12.64% 3.99x
Florida State Seminoles Fans 7.94% 3.97x
Georgia Trip Planners 9.03% 3.70x
Theme Park Reopening News Readers 3.61% 3.09x
Southeastern Voters 6.86% 2.80x
Yachting Enthusiasts 4.69% 2.69x
Louisiana Activities Researchers 2.53% 2.67x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Columbia.

Location Composition Index
Columbia 1.33% 9.32x
Tommy Bahama 1.69% 7.40x
Belk 2.47% 4.78x
Chicos 6.25% 4.49x
Ralph Lauren 1.21% 4.29x
LOFT 5.26% 3.98x
Kate Spade 1.67% 3.94x
Brooks Brothers 1.57% 3.79x
Express Outlets 0.77% 3.44x
Gymboree 4.03% 3.43x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 25.27% 7.68x
Graphic Design 1.08% 4.02x
Niche Dating Websites 0.72% 3.96x
Conscious Living 0.36% 3.82x
Conservatives & Conspiracies 0.39% 3.77x
Boating & Yachts 2.89% 3.74x
Assorted Topics (Events, Tickets, Fitness) 0.59% 3.58x
Environmentally Friendly Cars 0.04% 3.46x
Low Carb Diets 0.36% 3.43x
Female Lifestyle Content Readers 0.24% 3.35x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male