Dstillery Audiences

TOM THUMB

Audience Size: 138.2 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 138.2 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 27.50% 9.51x
Jam Band Festival Fans 12.28% 5.46x
Florida Trip Planners 9.41% 4.95x
Florida State Seminoles Fans 8.38% 3.87x
Jazz Festival Enthusiasts 6.32% 3.74x
Alabama Trip Planners 13.53% 3.39x
South Atlantic Voters 7.35% 3.22x
Florida Gators Fans 6.54% 3.07x
Auburn Tigers Fans 6.91% 2.95x
Louisiana Activities Researchers 4.04% 2.91x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Columbia.

Location Composition Index
Columbia 1.12% 5.71x
Tommy Bahama 1.28% 4.55x
Belk 1.60% 3.13x
Brooks Brothers 1.40% 2.87x
Johnston and Murphy 0.25% 2.60x
Kate Spade 1.34% 2.52x
Chicos 3.95% 2.43x
Anthropologie 1.62% 2.36x
Express Outlets 0.71% 2.34x
LOFT 3.33% 2.28x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 24.56% 7.78x
Teen Hair 0.29% 4.33x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.15% 3.87x
Central California Cluster 0.37% 3.48x
Environmentally Friendly Cars 0.04% 3.46x
Florida Jacksonville & Orlando Cluster 6.32% 3.35x
Boating & Yachts 3.90% 3.29x
Children's Learning Tools 0.44% 3.23x
School Curriculum 0.22% 3.23x
Sewing, Embroidery & Quilting 0.26% 3.20x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male