Explore the Tom Thumb Audience
Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 107.6 thousand unique devices whose actions qualify for the Tom Thumb audience.
INTERESTS
The Tom Thumb audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 33.50% | 12.82x |
| Alabama Trip Planners | 20.40% | 6.66x |
| Jam Band Festival Fans | 14.99% | 6.18x |
| Florida Trip Planners | 11.34% | 4.85x |
| Florida State Seminoles Fans | 10.71% | 4.60x |
| South Atlantic Voters | 9.57% | 3.71x |
| Auburn Tigers Fans | 8.69% | 3.58x |
| SEC Fans | 8.31% | 3.48x |
| Florida Gators Fans | 8.82% | 3.45x |
| Yachting Enthusiasts | 6.80% | 3.25x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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APPAREL RETAILERS
The Tom Thumb audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.
| Location | Composition | Index |
| Belk | 2.22% | 8.50x |
| Tommy Bahama | 2.10% | 6.29x |
| Express Outlets | 1.03% | 5.59x |
| Chicos | 5.08% | 5.18x |
| Levi Strauss | 0.03% | 4.92x |
| Gymboree | 4.46% | 4.68x |
| Talbots | 2.80% | 4.26x |
| Columbia | 0.73% | 4.06x |
| Journeys | 6.92% | 3.84x |
| Johnston and Murphy | 2.29% | 3.50x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tom Thumb audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 2.27% | 10.55x |
| Alabama News | 35.39% | 10.18x |
| Custom Printing | 0.76% | 5.15x |
| Home Remodeling | 0.88% | 4.61x |
| Boating & Yachts | 3.90% | 4.43x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.14% | 4.37x |
| Mississippi News | 3.53% | 4.36x |
| Celebrity Gossip | 0.38% | 4.29x |
| Florida Jacksonville & Orlando Cluster | 9.82% | 3.70x |
| Australia & New Zealand Media | 0.76% | 3.67x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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DEMOGRAPHICS
The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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