Dstillery Audiences

TOM THUMB

Audience Size: 140.6 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 140.6 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 26.66% 10.99x
Alabama Trip Planners 19.73% 7.16x
Jam Band Festival Fans 12.57% 4.89x
Florida State Seminoles Fans 9.25% 4.39x
Southeastern Voters 8.60% 4.01x
South Atlantic Voters 8.53% 3.88x
Auburn Tigers Fans 7.88% 3.59x
SEC Fans 7.08% 3.33x
Louisiana Trip Planners 6.94% 3.17x
Florida Gators Fans 6.86% 3.09x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 2.72% 9.32x
Chicos 5.76% 4.96x
Express Outlets 1.10% 4.76x
Talbots 3.65% 4.61x
Tommy Bahama 2.18% 4.25x
Journeys 7.45% 4.14x
Gymboree 4.91% 4.11x
Columbia 0.94% 3.59x
Levi Strauss 0.71% 3.50x
Buckle 4.33% 3.48x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 27.53% 10.91x
Beach Vacations 1.95% 7.46x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.14% 4.37x
Custom Gifts 0.65% 4.20x
Cheerleading 0.22% 4.16x
Florida Jacksonville & Orlando Cluster 7.66% 3.96x
Mississippi News 1.88% 3.63x
Environmentally Friendly Cars 0.04% 3.46x
Vaping 0.36% 3.42x
Yard Structures 0.43% 3.38x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female