Dstillery Audiences

TOM THUMB

Audience Size: 157.5 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 157.5 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 27.18% 10.22x
Alabama Trip Planners 19.67% 7.59x
Jam Band Festival Fans 10.99% 3.97x
Florida State Seminoles Fans 8.36% 3.88x
South Atlantic Voters 8.17% 3.74x
Auburn Tigers Fans 6.90% 3.29x
Southeastern Voters 6.43% 3.25x
Family Adventures Travelers 0.06% 3.18x
Florida Gators Fans 6.53% 3.06x
SEC Fans 6.24% 3.04x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 1.87% 8.61x
Journeys 4.48% 4.56x
Talbots 3.38% 4.54x
Chicos 4.13% 4.38x
Gymboree 3.32% 4.20x
Buckle 3.95% 4.01x
Tommy Bahama 1.73% 3.67x
Brooks Brothers 2.01% 3.50x
Mens Wearhouse 5.52% 3.35x
Old Navy 5.24% 3.30x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 49.10x
Sports - Skiing, Snowboarding 0.06% 46.70x
Golf & Boats 0.02% 26.16x
Decoration & Fabric 0.05% 25.66x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 24.31x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.02x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 16.55x
Rural Living 0.05% 12.76x
Drawing & Animation 0.15% 12.33x
Alabama News 25.73% 12.30x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female