Dstillery Audiences

TOM THUMB

Audience Size: 126.5 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 126.5 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 29.14% 13.26x
Alabama Trip Planners 18.28% 6.84x
Jam Band Festival Fans 10.95% 4.77x
Florida Trip Planners 8.45% 4.14x
South Atlantic Voters 8.53% 3.87x
Florida State Seminoles Fans 7.76% 3.78x
Auburn Tigers Fans 7.07% 3.27x
SEC Fans 6.72% 3.21x
Southeastern Voters 6.64% 3.19x
Florida Gators Fans 6.47% 2.94x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 2.36% 8.32x
Express Outlets 1.07% 5.06x
Chicos 5.31% 4.79x
Tommy Bahama 2.08% 4.72x
Talbots 3.08% 4.14x
Gymboree 4.51% 4.10x
Journeys 7.04% 3.81x
Columbia 0.80% 3.52x
American Eagle Outfitters 4.35% 3.30x
Mens Wearhouse 5.21% 3.20x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 30.78% 11.02x
Beach Vacations 2.33% 9.72x
Motorsports 0.34% 4.45x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.14% 4.37x
Environmentally Friendly Cars 0.04% 3.46x
Florida Jacksonville & Orlando Cluster 6.64% 3.26x
Marijuana 0.14% 3.20x
Yard Structures 0.34% 3.17x
Sports Apparel 0.17% 3.06x
Natural & Healthy Living Researchers 0.13% 2.98x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female