Explore the Tom Thumb Audience
Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Tom Thumb audience.
INTERESTS
The Tom Thumb audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tom Thumb audience is Jam Band Festival Fans.
| Interest | Composition | Index |
| Jam Band Festival Fans | 12.54% | 5.52x |
| Florida State Seminoles Fans | 12.54% | 4.82x |
| Florida Trip Planners | 9.97% | 4.30x |
| College Matching Resource Readers | 16.67% | 3.97x |
| Auburn Tigers Fans | 9.32% | 3.70x |
| Florida Gators Fans | 9.65% | 3.53x |
| SEC Fans | 8.04% | 3.40x |
| Arkansas Razorbacks Fans | 7.72% | 3.06x |
| South Atlantic Voters | 8.36% | 2.94x |
| New Orleans Pelicans Fans | 6.75% | 2.90x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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APPAREL RETAILERS
The Tom Thumb audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tom Thumb audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.92% | 7.88x |
| Chicos | 6.15% | 7.63x |
| White House Black Market | 3.92% | 6.20x |
| American Eagle Outfitters | 3.92% | 6.17x |
| Journeys | 5.88% | 5.94x |
| Lane Bryant | 2.94% | 5.55x |
| Victoria's Secret | 4.90% | 4.91x |
| Maurices | 4.90% | 4.63x |
| Express Outlets | 0.61% | 4.62x |
| Kate Spade | 1.07% | 4.03x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tom Thumb audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 2.89% | 3.72x |
| Florida Naples News Cluster | 2.25% | 3.46x |
| Environmentally Friendly Cars | 0.04% | 3.46x |
| Motorsport Equipment | 0.64% | 3.43x |
| Florida Jacksonville & Orlando Cluster | 8.04% | 3.42x |
| Art News & Products | 0.17% | 3.18x |
| Jokes & Riddles | 0.22% | 3.08x |
| High End Real Estate Researchers | 25.00% | 3.01x |
| Boating & Yachts | 2.89% | 2.85x |
| Fashion Cluster | 0.96% | 2.65x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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DEMOGRAPHICS
The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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