Dstillery Audiences

TOM THUMB

Audience Size: 135 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 135 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 19.52% 11.74x
Alabama Trip Planners 15.65% 9.00x
Jam Band Festival Fans 7.54% 4.43x
Florida State Seminoles Fans 5.51% 4.31x
Southeastern Voters 4.75% 3.99x
SEC Fans 4.44% 3.78x
South Atlantic Voters 4.75% 3.42x
Auburn Tigers Fans 4.25% 3.41x
Family Adventures Travelers 0.06% 3.18x
Atlanta Trip Planners 4.50% 2.89x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 1.53% 6.90x
Tommy Bahama 1.96% 4.98x
Brooks Brothers 2.89% 4.96x
Gymboree 2.69% 4.91x
Buckle 2.80% 4.24x
Talbots 3.14% 4.15x
Chicos 3.28% 4.08x
Journeys 3.18% 3.96x
Jos A. Bank Clothiers 3.62% 3.93x
Mens Wearhouse 6.17% 3.81x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 49.10x
Sports - Skiing, Snowboarding 0.06% 46.70x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 26.34x
Golf & Boats 0.02% 26.16x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 22.14x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 16.55x
Alabama News 21.67% 13.53x
Rural Living 0.05% 12.76x
Drawing & Animation 0.15% 12.33x
Environmental Conservation 0.02% 12.20x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female