Dstillery Audiences

TOM THUMB

Audience Size: 78.2 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 78.2 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 31.97% 11.02x
Alabama Trip Planners 19.78% 6.09x
Jam Band Festival Fans 13.51% 5.67x
Auburn Tigers Fans 9.53% 4.11x
Southeastern Voters 9.77% 4.02x
Florida State Seminoles Fans 10.01% 3.97x
SEC Fans 8.93% 3.90x
Florida Trip Planners 10.13% 3.71x
Florida Gators Fans 8.56% 3.33x
South Atlantic Voters 8.20% 3.02x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.73% 10.00x
Belk 1.20% 6.40x
Gymboree 2.65% 4.44x
Columbia 0.44% 4.30x
Chicos 3.01% 4.27x
Maurices 1.14% 4.17x
Talbots 1.66% 3.45x
Express Outlets 0.38% 3.30x
Journeys 4.03% 3.21x
Carhartt 19.04% 3.17x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 33.53% 8.62x
Beach Vacations 0.97% 7.20x
Lawns & Pest Control 0.72% 4.08x
Motorsports 0.36% 3.94x
Hair & Beauty 0.27% 3.78x
Corporate Employment Pages 0.36% 3.77x
Startup Investment 0.36% 3.52x
Amateur Radios 0.36% 3.51x
Environmentally Friendly Cars 0.04% 3.46x
Bags & Luggage 0.23% 3.45x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male