Dstillery Audiences

TOM THUMB

Audience Size: 116 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 116 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 14.06% 10.78x
Alabama Trip Planners 15.89% 5.45x
Florida State Seminoles Fans 4.54% 4.72x
Southeastern Voters 4.54% 4.69x
Florida Gators Fans 3.77% 3.93x
Auburn Tigers Fans 3.71% 3.81x
SEC Fans 3.54% 3.78x
Jam Band Festival Fans 5.04% 3.70x
South Atlantic Voters 3.77% 3.53x
Louisiana Activities Researchers 2.27% 2.87x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 3.36% 6.40x
Gymboree 2.63% 6.32x
Aeropostale 2.45% 5.58x
J. Crew 2.50% 5.26x
Tommy Bahama 1.80% 5.25x
Belk 1.18% 5.17x
Buckle 1.18% 4.26x
Carhartt 9.13% 4.24x
Jos A. Bank Clothiers 2.80% 4.20x
Journeys 2.37% 4.19x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 15.06% 14.36x
Boating & Yachts 2.88% 3.81x
Florida Jacksonville & Orlando Cluster 4.76% 3.80x
Beach Vacations 2.05% 3.49x
New Orleans Cluster 3.38% 3.22x
US Military Cluster 2.77% 2.99x
Florida Local News Cluster 2.82% 1.90x
South Florida Cluster 2.49% 1.89x
Cruise Vacations 1.77% 1.78x
Georgia Cluster 2.99% 1.78x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female