Explore the Tom Thumb Audience
Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 126.5 thousand unique devices whose actions qualify for the Tom Thumb audience.
INTERESTS
The Tom Thumb audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 29.14% | 13.26x |
| Alabama Trip Planners | 18.28% | 6.84x |
| Jam Band Festival Fans | 10.95% | 4.77x |
| Florida Trip Planners | 8.45% | 4.14x |
| South Atlantic Voters | 8.53% | 3.87x |
| Florida State Seminoles Fans | 7.76% | 3.78x |
| Auburn Tigers Fans | 7.07% | 3.27x |
| SEC Fans | 6.72% | 3.21x |
| Southeastern Voters | 6.64% | 3.19x |
| Florida Gators Fans | 6.47% | 2.94x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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APPAREL RETAILERS
The Tom Thumb audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.
| Location | Composition | Index |
| Belk | 2.36% | 8.32x |
| Express Outlets | 1.07% | 5.06x |
| Chicos | 5.31% | 4.79x |
| Tommy Bahama | 2.08% | 4.72x |
| Talbots | 3.08% | 4.14x |
| Gymboree | 4.51% | 4.10x |
| Journeys | 7.04% | 3.81x |
| Columbia | 0.80% | 3.52x |
| American Eagle Outfitters | 4.35% | 3.30x |
| Mens Wearhouse | 5.21% | 3.20x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 30.78% | 11.02x |
| Beach Vacations | 2.33% | 9.72x |
| Motorsports | 0.34% | 4.45x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.14% | 4.37x |
| Environmentally Friendly Cars | 0.04% | 3.46x |
| Florida Jacksonville & Orlando Cluster | 6.64% | 3.26x |
| Marijuana | 0.14% | 3.20x |
| Yard Structures | 0.34% | 3.17x |
| Sports Apparel | 0.17% | 3.06x |
| Natural & Healthy Living Researchers | 0.13% | 2.98x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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DEMOGRAPHICS
The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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