Dstillery Audiences

TOM THUMB

Audience Size: 143.3 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 143.3 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 27.26% 9.86x
Jam Band Festival Fans 10.50% 5.34x
Florida Trip Planners 7.64% 4.72x
Alabama Trip Planners 14.24% 3.28x
Florida Gators Fans 6.34% 2.97x
South Atlantic Voters 6.60% 2.92x
Florida State Seminoles Fans 5.90% 2.79x
Auburn Tigers Fans 6.16% 2.76x
SEC Fans 5.47% 2.75x
Southeastern Voters 5.82% 2.46x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Columbia.

Location Composition Index
Columbia 1.71% 5.31x
Tommy Bahama 2.05% 4.38x
Belk 3.68% 3.44x
Brooks Brothers 2.53% 2.85x
Chicos 7.80% 2.70x
Kate Spade 2.33% 2.44x
LOFT 6.55% 2.38x
Anthropologie 2.75% 2.22x
Gymboree 5.56% 2.20x
Express Outlets 1.15% 2.14x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 24.13% 8.56x
Weight Lifting Enthusiasts 0.35% 6.95x
Environmentally Friendly Cars 0.04% 3.46x
Tiny & Modular Home Researchers 0.43% 3.26x
Sewing, Embroidery & Quilting 0.26% 3.20x
Art News & Products 0.17% 3.18x
Online Ticket Buyers 0.16% 3.14x
Conservatives & Conspiracies 0.35% 3.00x
Low Carb Diets 0.35% 2.85x
Health Issues Cluster 0.43% 2.72x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female