Dstillery Audiences

TOM THUMB

Audience Size: 82.1 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 82.1 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 14.12% 11.70x
Florida State Seminoles Fans 4.84% 4.98x
Alabama Trip Planners 15.45% 4.91x
South Atlantic Voters 5.07% 4.50x
Jam Band Festival Fans 5.76% 4.17x
Florida Gators Fans 3.57% 3.58x
SEC Fans 3.46% 3.54x
Georgia Trip Planners 4.61% 3.26x
New Orleans Pelicans Fans 3.05% 3.13x
Auburn Tigers Fans 3.11% 3.07x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Gymboree.

Location Composition Index
Gymboree 2.93% 7.15x
Brooks Brothers 3.48% 6.77x
J. Crew 3.24% 6.55x
Aeropostale 2.66% 6.10x
The North Face 1.57% 4.95x
Tommy Bahama 1.47% 4.86x
Express 1.53% 4.51x
Hollister 1.15% 4.49x
Chicos 2.36% 4.24x
Journeys 1.84% 4.23x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 14.64% 15.20x
Florida Jacksonville & Orlando Cluster 6.17% 5.31x
Beach Vacations 2.48% 3.46x
New Orleans Cluster 3.29% 3.37x
Mississippi News 0.81% 3.32x
Military & Law Enforcement 0.52% 3.09x
Boating & Yachts 1.84% 2.82x
US Military Cluster 2.54% 2.79x
Florida Local News Cluster 3.52% 2.72x
Tiny & Modular Home Researchers 0.46% 2.70x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female