Dstillery Audiences

TOM THUMB

Audience Size: 45.8 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 45.8 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 12.67% 10.73x
Alabama Trip Planners 15.90% 5.46x
Jam Band Festival Fans 6.36% 5.36x
South Atlantic Voters 5.41% 4.83x
Florida State Seminoles Fans 4.13% 4.40x
Florida Gators Fans 3.52% 3.67x
Southeastern Voters 3.29% 3.27x
Georgia Trip Planners 3.96% 3.23x
Auburn Tigers Fans 3.24% 3.09x
SEC Fans 2.96% 2.95x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Aeropostale.

Location Composition Index
Aeropostale 3.09% 11.11x
J. Crew 2.71% 7.49x
Express 1.16% 6.21x
Gymboree 1.98% 5.94x
Brooks Brothers 2.29% 5.39x
Anthropologie 1.18% 5.12x
Hollister 0.64% 5.08x
The North Face 1.20% 5.06x
Chicos 1.30% 3.99x
Journeys 0.85% 3.98x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 14.45% 16.33x
Florida Jacksonville & Orlando Cluster 4.41% 3.97x
New Orleans Cluster 2.29% 2.62x
Boating & Yachts 1.67% 2.61x
US Military Cluster 2.29% 2.57x
Right Wing Blogs - Conspiracy Theories 0.84% 2.32x
Beach Vacations 1.62% 2.31x
Florida Local News Cluster 2.62% 2.30x
Auto Enthusiast Information Researchers 0.78% 2.30x
Tennessee Cluster 1.06% 2.13x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female