Dstillery Audiences

TOM THUMB

Audience Size: 59.8 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 59.8 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 27.42% 9.23x
Jam Band Festival Fans 10.45% 4.43x
Alabama Trip Planners 13.79% 3.93x
Florida State Seminoles Fans 10.15% 3.75x
Florida Trip Planners 9.70% 3.59x
South Atlantic Voters 9.55% 3.33x
Florida Gators Fans 8.64% 3.08x
Jazz Festival Enthusiasts 6.06% 3.02x
Auburn Tigers Fans 7.42% 2.87x
SEC Fans 6.82% 2.70x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.58% 11.18x
Columbia 0.52% 5.36x
Intermix 0.14% 5.16x
Belk 1.22% 4.87x
Brooks Brothers 1.05% 4.45x
Chicos 3.08% 4.00x
Gymboree 2.31% 3.93x
Anthropologie 1.08% 3.74x
LOFT 2.35% 3.68x
Express Outlets 0.47% 3.61x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 22.27% 7.23x
Mortgages & Insurance 0.30% 3.89x
Music Production 0.30% 3.80x
Environmentally Friendly Cars 0.04% 3.46x
Pharmacy 0.30% 3.19x
Art News & Products 0.17% 3.18x
Jokes & Riddles 0.22% 3.08x
Florida Jacksonville & Orlando Cluster 6.67% 2.80x
Boating & Yachts 2.73% 2.78x
New Orleans Cluster 5.00% 2.60x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male