Dstillery Audiences

TOM THUMB

Audience Size: 22.7 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Jam Band Festival Fans.

Interest Composition Index
Jam Band Festival Fans 12.54% 5.52x
Florida State Seminoles Fans 12.54% 4.82x
Florida Trip Planners 9.97% 4.30x
College Matching Resource Readers 16.67% 3.97x
Auburn Tigers Fans 9.32% 3.70x
Florida Gators Fans 9.65% 3.53x
SEC Fans 8.04% 3.40x
Arkansas Razorbacks Fans 7.72% 3.06x
South Atlantic Voters 8.36% 2.94x
New Orleans Pelicans Fans 6.75% 2.90x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Gymboree.

Location Composition Index
Gymboree 3.92% 7.88x
Chicos 6.15% 7.63x
White House Black Market 3.92% 6.20x
American Eagle Outfitters 3.92% 6.17x
Journeys 5.88% 5.94x
Lane Bryant 2.94% 5.55x
Victoria's Secret 4.90% 4.91x
Maurices 4.90% 4.63x
Express Outlets 0.61% 4.62x
Kate Spade 1.07% 4.03x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 2.89% 3.72x
Florida Naples News Cluster 2.25% 3.46x
Environmentally Friendly Cars 0.04% 3.46x
Motorsport Equipment 0.64% 3.43x
Florida Jacksonville & Orlando Cluster 8.04% 3.42x
Art News & Products 0.17% 3.18x
Jokes & Riddles 0.22% 3.08x
High End Real Estate Researchers 25.00% 3.01x
Boating & Yachts 2.89% 2.85x
Fashion Cluster 0.96% 2.65x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female