Dstillery Audiences

TOM THUMB

Audience Size: 66.8 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 27.10% 12.12x
Alabama Trip Planners 20.50% 7.80x
Jam Band Festival Fans 11.57% 5.48x
South Atlantic Voters 9.30% 4.62x
Florida State Seminoles Fans 7.82% 4.31x
Southeastern Voters 6.92% 3.74x
Auburn Tigers Fans 6.97% 3.71x
Florida Gators Fans 6.55% 3.48x
SEC Fans 6.02% 3.26x
Georgia Trip Planners 6.44% 2.88x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 2.39% 9.51x
Journeys 5.39% 4.78x
Talbots 3.77% 4.74x
Chicos 4.94% 4.52x
Express Outlets 0.88% 4.24x
Gymboree 4.12% 4.09x
Buckle 4.06% 3.58x
Tommy Bahama 1.95% 3.52x
Johnston and Murphy 7.03% 3.34x
Old Navy 5.96% 3.24x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 26.52% 12.04x
Beach Vacations 1.90% 5.66x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.14% 4.37x
Florida Jacksonville & Orlando Cluster 7.18% 3.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 3.49x
Environmentally Friendly Cars 0.04% 3.46x
US Military Cluster 3.86% 3.31x
Mississippi News 1.37% 3.14x
Custom Gifts 0.37% 2.90x
Military & Law Enforcement 1.69% 2.81x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female