Explore the Tom Thumb Audience
Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 38.3 thousand unique devices whose actions qualify for the Tom Thumb audience.
INTERESTS
The Tom Thumb audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tom Thumb audience is Jam Band Festival Fans.
| Interest | Composition | Index |
| Jam Band Festival Fans | 10.22% | 6.27x |
| Online Home Decor Shoppers | 1.28% | 5.06x |
| Alabama Trip Planners | 13.42% | 4.29x |
| Georgia Activities Researchers | 3.19% | 3.96x |
| Southeastern Voters | 9.27% | 3.83x |
| Atlanta United Fans | 4.47% | 3.68x |
| Florida Atlantic Coast Trip Planners | 5.43% | 3.47x |
| Florida State Seminoles Fans | 5.75% | 3.43x |
| New Orleans Trip Planners | 3.51% | 2.95x |
| Florida Gators Fans | 5.43% | 2.94x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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APPAREL RETAILERS
The Tom Thumb audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tom Thumb audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.70% | 10.22x |
| Tommy Bahama | 0.74% | 6.09x |
| Belk | 0.72% | 4.79x |
| Chicos | 2.02% | 4.63x |
| LOFT | 1.67% | 4.01x |
| Ralph Lauren | 0.37% | 3.89x |
| Brooks Brothers | 0.53% | 3.88x |
| American Eagle Outfitters | 1.63% | 3.33x |
| Gymboree | 1.70% | 3.26x |
| Express Outlets | 0.26% | 3.23x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 22.36% | 9.56x |
| Finance & Accounting Cluster | 1.03% | 4.79x |
| Florida Naples News Cluster | 1.28% | 4.42x |
| Savannah Georgia News | 1.28% | 4.06x |
| K-12 Teacher Resources | 0.67% | 3.95x |
| Conscious Living | 0.36% | 3.82x |
| Psychics & Horoscopes | 1.28% | 3.65x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.67% | 3.64x |
| Tennessee News | 3.51% | 3.64x |
| Environmentally Friendly Cars | 0.04% | 3.46x |
Composition Percentage:
The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
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DEMOGRAPHICS
The Tom Thumb audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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