Dstillery Audiences

TOM THUMB

Audience Size: 64.9 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 64.9 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 30.60% 10.69x
Jam Band Festival Fans 13.70% 6.14x
Alabama Trip Planners 16.01% 4.96x
Florida State Seminoles Fans 11.92% 4.64x
Florida Trip Planners 11.39% 4.27x
Auburn Tigers Fans 9.61% 4.08x
Southeastern Voters 9.61% 3.85x
Florida Gators Fans 8.72% 3.47x
SEC Fans 8.01% 3.46x
Jazz Festival Enthusiasts 6.41% 3.40x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.55% 13.18x
Columbia 0.38% 5.19x
Belk 0.83% 4.34x
Gymboree 1.78% 4.32x
Express Outlets 0.54% 4.18x
Talbots 1.78% 4.04x
Chicos 2.37% 3.81x
Kate Spade 0.62% 3.64x
LOFT 1.72% 3.57x
Brooks Brothers 0.60% 3.57x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.60% 16.12x
Alabama News 29.54% 7.61x
Sewing, Embroidery & Quilting 0.53% 4.38x
Furniture & Home Improvement 0.63% 3.78x
Parenting Blogs 0.36% 3.66x
Dental Health 0.31% 3.66x
Sports Apparel 0.50% 3.63x
Painting & Renovation 0.36% 3.57x
Florida Jacksonville & Orlando Cluster 11.39% 3.53x
Environmentally Friendly Cars 0.04% 3.46x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female