Dstillery Audiences

TOM THUMB

Audience Size: 34.2 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 34.2 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Jam Band Festival Fans.

Interest Composition Index
Jam Band Festival Fans 9.01% 3.58x
New Year Resolution Intender 0.50% 3.52x
Florida Trip Planners 3.70% 3.32x
Big Box Store Jewelry Sale Shoppers 0.92% 3.26x
Pediatric Provider Researchers 2.16% 2.98x
Military Benefits Researchers 1.85% 2.95x
Alabama Trip Planners 14.78% 2.79x
Florida Atlantic Coast Trip Planners 4.62% 2.74x
Florida State Seminoles Fans 3.93% 2.74x
Divorcees 1.25% 2.55x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 0.72% 7.30x
Forever 21 1.07% 7.18x
Chicos 2.23% 7.12x
LOFT 1.53% 6.27x
Talbots 1.01% 5.26x
Gymboree 2.26% 4.80x
Tommy Bahama 0.49% 4.33x
Journeys 2.34% 4.29x
White House Black Market 1.24% 4.23x
Buckle 1.53% 4.04x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Alabama News.

Content Affinity Composition Index
Alabama News 18.01% 9.32x
Running & Marathons 0.87% 3.95x
Hunting 0.50% 3.87x
Florida Naples News Cluster 1.15% 3.69x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.37% 3.59x
Finance & Accounting Cluster 0.48% 3.58x
Boating & Yachts 1.62% 3.48x
Environmentally Friendly Cars 0.04% 3.46x
San Francisco Bay Area Cluster 0.75% 3.45x
Art News & Products 0.17% 3.18x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male