Dstillery Audiences

TOM THUMB

Audience Size: 107.6 Thousand Devices

Explore the Tom Thumb Audience

Below you'll find more information about the Tom Thumb audience, broken down in different categories based on their digital and physical behaviors. These are 107.6 thousand unique devices whose actions qualify for the Tom Thumb audience.

Dstillery Crafted Audiences

INTERESTS

The Tom Thumb audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tom Thumb audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 33.50% 12.82x
Alabama Trip Planners 20.40% 6.66x
Jam Band Festival Fans 14.99% 6.18x
Florida Trip Planners 11.34% 4.85x
Florida State Seminoles Fans 10.71% 4.60x
South Atlantic Voters 9.57% 3.71x
Auburn Tigers Fans 8.69% 3.58x
SEC Fans 8.31% 3.48x
Florida Gators Fans 8.82% 3.45x
Yachting Enthusiasts 6.80% 3.25x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Interest attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tom Thumb audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tom Thumb audience is Belk.

Location Composition Index
Belk 2.22% 8.50x
Tommy Bahama 2.10% 6.29x
Express Outlets 1.03% 5.59x
Chicos 5.08% 5.18x
Levi Strauss 0.03% 4.92x
Gymboree 4.46% 4.68x
Talbots 2.80% 4.26x
Columbia 0.73% 4.06x
Journeys 6.92% 3.84x
Johnston and Murphy 2.29% 3.50x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Location attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tom Thumb audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 2.27% 10.55x
Alabama News 35.39% 10.18x
Custom Printing 0.76% 5.15x
Home Remodeling 0.88% 4.61x
Boating & Yachts 3.90% 4.43x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.14% 4.37x
Mississippi News 3.53% 4.36x
Celebrity Gossip 0.38% 4.29x
Florida Jacksonville & Orlando Cluster 9.82% 3.70x
Australia & New Zealand Media 0.76% 3.67x
Composition Percentage: The overlap percentage between the Tom Thumb audience and the Content Affinity attribute.
Index: A comparison of the Tom Thumb audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tom Thumb audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male