Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 252.7 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Beard Care Shoppers.
| Interest | Composition | Index |
| Beard Care Shoppers | 3.94% | 2.77x |
| Car Lease Researchers | 5.34% | 2.40x |
| Pre-Measured Grocery Shoppers | 5.10% | 2.33x |
| Miami Trip Planners | 4.87% | 2.24x |
| Los Angeles Angels Fans | 4.87% | 2.20x |
| Billiards Enthusiasts | 5.34% | 2.16x |
| Car Rental Shoppers | 4.18% | 2.12x |
| E-cycling Enthusiasts | 4.18% | 2.10x |
| Florida County and Local Fair Visitors | 6.73% | 2.10x |
| Luxury Boutique Hotel Researchers | 3.94% | 2.10x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.62% | 53.88x |
| Saint Laurent Paris | 6.30% | 49.21x |
| Lorna Jane | 3.04% | 43.37x |
| Abercrombie & Fitch | 3.84% | 40.87x |
| Kate Spade | 18.96% | 39.83x |
| Topshop | 1.93% | 36.53x |
| Hugo Boss | 20.66% | 36.26x |
| Club Monaco | 6.61% | 35.96x |
| Armani | 12.99% | 34.28x |
| Ann Taylor | 10.35% | 30.76x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.37% | 4.71x |
| Healthcare - Doctors & Diagnosis | 0.70% | 3.96x |
| Canadian Auto | 0.25% | 3.94x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.25% | 3.88x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Beauty & Cosmetics | 0.37% | 3.86x |
| Lawns & Pest Control | 0.93% | 3.69x |
| Yoga & Meditation | 0.46% | 3.62x |
| Healthy Eating Researchers | 0.25% | 3.60x |
| Holiday Gifts | 0.12% | 3.58x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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