Dstillery Audiences

TOMMY BAHAMA

Audience Size: 407.2 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 407.2 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.02% 5.03x
Family Adventures Travelers 0.02% 4.63x
Palm Beach Trip Planners 3.27% 2.05x
Miami Trip Planners 3.10% 1.86x
Surfers 2.50% 1.86x
Luxury Boutique Hotel Researchers 3.82% 1.85x
Miami Heat Fans 3.53% 1.83x
Luxury Hotel Guests 3.29% 1.75x
Executive Travelers 0.12% 1.74x
Hard Rock Hotel & Casino Trip Planners 2.70% 1.74x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 5.58% 41.50x
Kate Spade 11.08% 34.52x
Lorna Jane 2.61% 32.72x
Levi Strauss 5.92% 29.02x
Johnston and Murphy 11.46% 26.15x
Topshop 1.15% 25.44x
Michael Kors 12.53% 25.33x
Madewell 8.81% 24.58x
Hugo Boss 11.64% 24.16x
Coach 22.51% 23.71x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 47.17x
Watches & Jewelry 0.03% 28.77x
Washington D.C. Hotels 0.02% 21.18x
Canada News 0.02% 16.25x
Quebec Hunting & Outdoors Cluster 0.03% 15.16x
Handyman Tools 0.02% 14.59x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.15x
England Tourism 0.04% 11.79x
Home Décor, Furniture, & Decorating 0.02% 11.43x
Canadian Construction & Renovation Research Cluster 0.03% 10.69x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male