Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 451.8 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.16% | 6.25x |
| Real Estate Decision Makers | 4.81% | 2.04x |
| Business Travelers | 4.20% | 1.96x |
| Men's Shoe Shoppers | 4.86% | 1.95x |
| United Arab Emirates Trip Planners | 4.04% | 1.93x |
| Shared Work Space Researchers | 4.57% | 1.92x |
| Project Managers | 3.88% | 1.88x |
| Venture Capitalists | 3.96% | 1.88x |
| Major Airline Customers | 4.28% | 1.88x |
| Last Minute Travelers | 4.41% | 1.86x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.76% | 36.43x |
| Lorna Jane | 3.83% | 35.81x |
| Saint Laurent Paris | 5.84% | 33.57x |
| Kate Spade | 19.69% | 31.83x |
| Topshop | 2.29% | 27.70x |
| Club Monaco | 6.57% | 27.42x |
| Hugo Boss | 20.07% | 27.04x |
| Armani | 13.08% | 27.01x |
| Ann Taylor | 11.95% | 25.45x |
| Coach | 26.74% | 24.26x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.24% | 8.12x |
| Serbia & Albania Cluster | 0.12% | 4.50x |
| Work Productivity | 0.37% | 4.17x |
| Cuba & Mexico Media | 0.12% | 3.85x |
| Holiday Gifts | 0.12% | 3.58x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 3.54x |
| Texas News Cluster | 1.88% | 3.23x |
| Flower Shopping | 0.08% | 2.84x |
| Philanthropy - Nonprofits | 0.08% | 2.83x |
| Business News & Information Readers | 1.02% | 2.78x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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