Dstillery Audiences

TOMMY BAHAMA

Audience Size: 44.8 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 44.8 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.83% 2.78x
Texas Longhorn Fans 5.90% 2.44x
California Trip Planners 4.02% 2.43x
Houston Trip Planners 6.97% 2.35x
Palm Beach Trip Planners 4.56% 2.33x
Gonzaga Bulldogs Fans 4.56% 2.23x
Miami Trip Planners 4.02% 2.21x
Professional Sound Products Researchers 4.83% 2.21x
Luxury Boutique Hotel Researchers 4.56% 2.21x
Beach Supplies Shoppers 5.63% 2.18x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.72% 76.21x
Lorna Jane 1.87% 49.49x
Kate Spade 11.05% 48.66x
Hugo Boss 8.31% 48.62x
Club Monaco 2.09% 48.26x
Abercrombie & Fitch 1.98% 47.03x
Ann Taylor 4.25% 37.72x
Armani 3.04% 30.03x
Brooks Brothers 5.38% 26.04x
Banana Republic 15.85% 24.76x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 1.07% 5.35x
Data Centers 0.37% 4.71x
Ireland Cluster 0.80% 4.17x
Canadian Auto 0.25% 3.94x
Audio Clips & Sound Effects 0.12% 3.87x
Beauty & Cosmetics 0.37% 3.86x
Healthy Eating Researchers 0.25% 3.60x
Holiday Gifts 0.12% 3.58x
Organic Beauty & Skincare Products 0.25% 3.58x
Lawns & Pest Control 0.80% 3.42x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male