Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 501.6 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Palm Beach Trip Planners.
| Interest | Composition | Index |
| Palm Beach Trip Planners | 4.34% | 2.16x |
| Real Estate Decision Makers | 4.67% | 2.14x |
| Major Airline Customers | 3.88% | 2.07x |
| Miami Trip Planners | 4.45% | 2.07x |
| Luxury Retail Researchers | 3.88% | 2.04x |
| Fort Lauderdale Trip Planners | 4.67% | 2.00x |
| Luxury Hotel Guests | 3.82% | 1.97x |
| Luxury Boutique Hotel Researchers | 3.49% | 1.92x |
| Flight and Hotel Shoppers | 3.22% | 1.84x |
| San Diego Activities Researchers | 3.46% | 1.84x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.66% | 39.26x |
| Kate Spade | 18.34% | 33.05x |
| Joe's Jeans | 1.59% | 30.10x |
| Saint Laurent Paris | 4.83% | 29.23x |
| Topshop | 2.25% | 25.41x |
| Hugo Boss | 17.47% | 25.00x |
| Ann Taylor | 11.68% | 24.43x |
| Michael Kors | 24.45% | 24.33x |
| Intermix | 3.98% | 24.18x |
| Coach | 26.64% | 24.06x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.11% | 6.26x |
| Southern California Cluster | 0.16% | 4.59x |
| Concert Posters | 0.08% | 4.10x |
| Local & Travel England - East Midlands | 0.05% | 3.96x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.83x |
| Florida Naples News Cluster | 1.98% | 3.77x |
| Cars, Travel & Food | 0.05% | 3.65x |
| Mid-Atlantic Beaches | 0.05% | 3.63x |
| Turkey & Iran Cluster | 0.05% | 3.20x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.08% | 3.16x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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