Dstillery Audiences

TOMMY BAHAMA

Audience Size: 16.3 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Podcast Listeners.

Interest Composition Index
Podcast Listeners 8.00% 6.32x
Winter Apparel Shoppers 8.00% 6.11x
Employee Management & HR Researchers 8.00% 5.85x
Audio Book Listeners 6.00% 5.73x
Ballet Enthusiasts 6.00% 5.72x
Commercial Contractors & Designers 6.00% 5.64x
Home Buyers 6.00% 5.61x
Broadway Fans 6.00% 5.57x
Houston Texans Fans 8.00% 5.24x
Streaming Linear TV Watchers (National Channels) 8.00% 5.14x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Club Monaco.

Location Composition Index
Club Monaco 3.69% 76.84x
Abercrombie & Fitch 2.86% 65.22x
Hugo Boss 10.83% 57.01x
Armani 4.70% 44.71x
Kate Spade 12.14% 43.77x
Ann Taylor 4.94% 35.77x
Brooks Brothers 8.15% 32.00x
Free People 5.18% 31.00x
The North Face 4.05% 30.11x
Madewell 5.23% 29.89x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.37% 4.71x
Canadian Auto 0.25% 3.94x
Apple Blogs & Hacks 2.22% 3.88x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.25% 3.88x
Audio Clips & Sound Effects 0.12% 3.87x
Cooking Recipe & Ingredient Researchers 6.00% 3.86x
Beauty & Cosmetics 0.37% 3.86x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 4.00% 3.81x
Party Planning & Invitations 2.11% 3.71x
Healthy Eating Researchers 0.25% 3.60x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female