Dstillery Audiences

TOMMY BAHAMA

Audience Size: 501.6 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 501.6 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 4.34% 2.16x
Real Estate Decision Makers 4.67% 2.14x
Major Airline Customers 3.88% 2.07x
Miami Trip Planners 4.45% 2.07x
Luxury Retail Researchers 3.88% 2.04x
Fort Lauderdale Trip Planners 4.67% 2.00x
Luxury Hotel Guests 3.82% 1.97x
Luxury Boutique Hotel Researchers 3.49% 1.92x
Flight and Hotel Shoppers 3.22% 1.84x
San Diego Activities Researchers 3.46% 1.84x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.66% 39.26x
Kate Spade 18.34% 33.05x
Joe's Jeans 1.59% 30.10x
Saint Laurent Paris 4.83% 29.23x
Topshop 2.25% 25.41x
Hugo Boss 17.47% 25.00x
Ann Taylor 11.68% 24.43x
Michael Kors 24.45% 24.33x
Intermix 3.98% 24.18x
Coach 26.64% 24.06x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.11% 6.26x
Southern California Cluster 0.16% 4.59x
Concert Posters 0.08% 4.10x
Local & Travel England - East Midlands 0.05% 3.96x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.83x
Florida Naples News Cluster 1.98% 3.77x
Cars, Travel & Food 0.05% 3.65x
Mid-Atlantic Beaches 0.05% 3.63x
Turkey & Iran Cluster 0.05% 3.20x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 3.16x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male