Dstillery Audiences

TOMMY BAHAMA

Audience Size: 27.9 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 27.9 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 10.31% 3.91x
Canada Trip Planners 4.64% 3.37x
Texas County and Local Fair Visitors 8.76% 3.24x
Small Business COVID-19 Relief Researchers 2.96% 3.09x
Chess Enthusiasts 5.15% 3.03x
Houston Rockets Fans 6.19% 2.99x
Readers of South American Content 5.67% 2.97x
Las Vegas Nightlife Researchers 6.19% 2.83x
Texas Energy Providers 6.70% 2.79x
Readers of Colombian Content 5.67% 2.78x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.98% 104.44x
Lorna Jane 1.19% 62.30x
Kate Spade 6.91% 40.86x
White House Black Market 21.21% 39.41x
Hugo Boss 4.29% 38.50x
Club Monaco 1.01% 37.39x
Armani 1.92% 33.14x
American Apparel 3.42% 31.07x
Brooks Brothers 5.09% 30.28x
Free People 3.52% 27.62x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.37% 4.71x
Canadian Auto 0.25% 3.94x
Motorsport Equipment 1.16% 3.89x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.25% 3.88x
Audio Clips & Sound Effects 0.12% 3.87x
Beauty & Cosmetics 0.37% 3.86x
Niche Dating Websites 1.03% 3.75x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.03% 3.71x
Healthy Eating Researchers 0.25% 3.60x
Law School 0.99% 3.59x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male