Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 27.9 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 10.31% | 3.91x |
| Canada Trip Planners | 4.64% | 3.37x |
| Texas County and Local Fair Visitors | 8.76% | 3.24x |
| Small Business COVID-19 Relief Researchers | 2.96% | 3.09x |
| Chess Enthusiasts | 5.15% | 3.03x |
| Houston Rockets Fans | 6.19% | 2.99x |
| Readers of South American Content | 5.67% | 2.97x |
| Las Vegas Nightlife Researchers | 6.19% | 2.83x |
| Texas Energy Providers | 6.70% | 2.79x |
| Readers of Colombian Content | 5.67% | 2.78x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.98% | 104.44x |
| Lorna Jane | 1.19% | 62.30x |
| Kate Spade | 6.91% | 40.86x |
| White House Black Market | 21.21% | 39.41x |
| Hugo Boss | 4.29% | 38.50x |
| Club Monaco | 1.01% | 37.39x |
| Armani | 1.92% | 33.14x |
| American Apparel | 3.42% | 31.07x |
| Brooks Brothers | 5.09% | 30.28x |
| Free People | 3.52% | 27.62x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.37% | 4.71x |
| Canadian Auto | 0.25% | 3.94x |
| Motorsport Equipment | 1.16% | 3.89x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.25% | 3.88x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Beauty & Cosmetics | 0.37% | 3.86x |
| Niche Dating Websites | 1.03% | 3.75x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.03% | 3.71x |
| Healthy Eating Researchers | 0.25% | 3.60x |
| Law School | 0.99% | 3.59x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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