Dstillery Audiences

TOMMY BAHAMA

Audience Size: 473.3 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 473.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.02% 5.03x
Family Adventures Travelers 0.02% 4.63x
California Skiers and Snowboarders 4.17% 1.87x
Los Angeles Mass Transit Commuters 4.72% 1.84x
Miami Heat Fans 3.53% 1.83x
Executive Travelers 0.12% 1.74x
Miami Trip Planners 4.42% 1.72x
Fort Lauderdale Trip Planners 4.74% 1.69x
Readers of Belizean Content 3.07% 1.65x
California Trip Planners 4.03% 1.64x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.46% 45.76x
Saint Laurent Paris 5.11% 34.39x
Kate Spade 14.60% 33.10x
Coach 25.06% 25.68x
Michael Kors 19.41% 25.36x
Topshop 1.82% 25.25x
Hugo Boss 14.73% 24.79x
Madewell 10.75% 24.08x
Intermix 3.67% 23.54x
Ann Taylor 9.37% 23.08x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 47.17x
Watches & Jewelry 0.03% 28.77x
Handyman Tools 0.02% 17.43x
Canada News 0.02% 16.25x
Washington D.C. Hotels 0.02% 15.54x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.15x
Home Décor, Furniture, & Decorating 0.02% 11.43x
Canadian Construction & Renovation Research Cluster 0.03% 10.69x
Sports - Skiing, Snowboarding 0.01% 10.61x
Fashion & Cosmetics 0.02% 9.66x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male