Dstillery Audiences

TOMMY BAHAMA

Audience Size: 386 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 386 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Surfers.

Interest Composition Index
Surfers 2.39% 2.15x
Luxury Retail Researchers 2.88% 2.15x
Miami Trip Planners 2.98% 2.08x
Luxury Boutique Hotel Researchers 4.56% 2.05x
Palm Beach Trip Planners 2.64% 2.02x
Aspen Skiers and Snowboarders 2.57% 1.99x
Investment Banking Professionals 2.77% 1.97x
South Atlantic Voters 2.05% 1.96x
Fort Lauderdale Trip Planners 3.06% 1.96x
Luxury Hotel Guests 3.84% 1.91x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 6.13% 47.43x
Levi Strauss 7.11% 45.70x
Kate Spade 8.83% 34.86x
Brooks Brothers 14.21% 26.20x
Madewell 7.42% 26.17x
Bonobos 2.08% 25.10x
Joe's Jeans 1.86% 24.97x
Michael Kors 7.86% 24.08x
Free People 6.86% 23.22x
Johnston and Murphy 4.94% 23.16x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.26% 3.64x
Florida Naples News Cluster 1.43% 3.44x
Meeting Planning & Hotels 0.13% 3.16x
Central & South American News 0.26% 2.69x
Community Planning & Transportation 0.10% 2.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.50x
Real Estate Cluster 0.21% 2.49x
Hawaii News 0.88% 2.48x
Institutional Investing 0.21% 2.45x
Brazil & Portugal News 0.13% 2.45x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male