Dstillery Audiences

TOMMY BAHAMA

Audience Size: 319.5 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 319.5 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 3.22% 2.33x
Palm Beach Trip Planners 3.15% 2.30x
Fort Lauderdale Trip Planners 3.37% 2.24x
Aspen Skiers and Snowboarders 3.10% 2.18x
Surfers 2.26% 2.04x
Theme Park Researchers 2.31% 1.98x
Hard Rock Hotel & Casino Trip Planners 2.77% 1.97x
Major Airline Customers 3.07% 1.96x
Luxury Boutique Hotel Researchers 6.00% 1.95x
Orlando Trip Planners 3.04% 1.92x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Levi Strauss.

Location Composition Index
Levi Strauss 8.64% 64.92x
Saint Laurent Paris 5.82% 55.27x
Kate Spade 8.85% 40.21x
Joe's Jeans 2.07% 35.76x
Madewell 6.92% 33.95x
Michael Kors 7.51% 29.40x
Brooks Brothers 14.78% 28.73x
Ralph Lauren 2.91% 28.06x
Free People 5.59% 26.28x
Express Outlets 1.33% 24.06x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 1.22% 3.38x
Southern California Cluster 0.22% 2.95x
Retail Industry News 0.13% 2.60x
Pool Cleaning 0.19% 2.59x
Holistic Medicine 0.08% 2.54x
South Florida Cluster 3.25% 2.52x
Theme Park Tourism 1.00% 2.49x
LGBTQ Advocacy 1.06% 2.46x
Canada Shopping - General Commerce 0.06% 2.46x
Real Estate Cluster 0.16% 2.40x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male