Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Podcast Listeners.
| Interest | Composition | Index |
| Podcast Listeners | 8.00% | 6.32x |
| Winter Apparel Shoppers | 8.00% | 6.11x |
| Employee Management & HR Researchers | 8.00% | 5.85x |
| Audio Book Listeners | 6.00% | 5.73x |
| Ballet Enthusiasts | 6.00% | 5.72x |
| Commercial Contractors & Designers | 6.00% | 5.64x |
| Home Buyers | 6.00% | 5.61x |
| Broadway Fans | 6.00% | 5.57x |
| Houston Texans Fans | 8.00% | 5.24x |
| Streaming Linear TV Watchers (National Channels) | 8.00% | 5.14x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.69% | 76.84x |
| Abercrombie & Fitch | 2.86% | 65.22x |
| Hugo Boss | 10.83% | 57.01x |
| Armani | 4.70% | 44.71x |
| Kate Spade | 12.14% | 43.77x |
| Ann Taylor | 4.94% | 35.77x |
| Brooks Brothers | 8.15% | 32.00x |
| Free People | 5.18% | 31.00x |
| The North Face | 4.05% | 30.11x |
| Madewell | 5.23% | 29.89x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.37% | 4.71x |
| Canadian Auto | 0.25% | 3.94x |
| Apple Blogs & Hacks | 2.22% | 3.88x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.25% | 3.88x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Cooking Recipe & Ingredient Researchers | 6.00% | 3.86x |
| Beauty & Cosmetics | 0.37% | 3.86x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 4.00% | 3.81x |
| Party Planning & Invitations | 2.11% | 3.71x |
| Healthy Eating Researchers | 0.25% | 3.60x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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