Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 319.5 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.22% | 2.33x |
| Palm Beach Trip Planners | 3.15% | 2.30x |
| Fort Lauderdale Trip Planners | 3.37% | 2.24x |
| Aspen Skiers and Snowboarders | 3.10% | 2.18x |
| Surfers | 2.26% | 2.04x |
| Theme Park Researchers | 2.31% | 1.98x |
| Hard Rock Hotel & Casino Trip Planners | 2.77% | 1.97x |
| Major Airline Customers | 3.07% | 1.96x |
| Luxury Boutique Hotel Researchers | 6.00% | 1.95x |
| Orlando Trip Planners | 3.04% | 1.92x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 8.64% | 64.92x |
| Saint Laurent Paris | 5.82% | 55.27x |
| Kate Spade | 8.85% | 40.21x |
| Joe's Jeans | 2.07% | 35.76x |
| Madewell | 6.92% | 33.95x |
| Michael Kors | 7.51% | 29.40x |
| Brooks Brothers | 14.78% | 28.73x |
| Ralph Lauren | 2.91% | 28.06x |
| Free People | 5.59% | 26.28x |
| Express Outlets | 1.33% | 24.06x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 1.22% | 3.38x |
| Southern California Cluster | 0.22% | 2.95x |
| Retail Industry News | 0.13% | 2.60x |
| Pool Cleaning | 0.19% | 2.59x |
| Holistic Medicine | 0.08% | 2.54x |
| South Florida Cluster | 3.25% | 2.52x |
| Theme Park Tourism | 1.00% | 2.49x |
| LGBTQ Advocacy | 1.06% | 2.46x |
| Canada Shopping - General Commerce | 0.06% | 2.46x |
| Real Estate Cluster | 0.16% | 2.40x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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