Dstillery Audiences

TOMMY BAHAMA

Audience Size: 21.8 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 9.28% 4.71x
Online Test Prep Resource Readers 6.19% 4.43x
Dallas Cowboys Fans 5.15% 3.99x
Houston Activity Researchers 4.12% 3.94x
Billiards Enthusiasts 5.15% 3.79x
Retail Job Seekers 4.12% 3.64x
Business Logistics Managers 5.15% 3.61x
Cosmetic Surgery Intenders 4.12% 3.58x
Teen Girl Clothing Shoppers 7.22% 3.56x
Auto Show Enthusiasts 5.15% 3.52x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Armani.

Location Composition Index
Armani 4.27% 52.18x
Kate Spade 11.19% 46.18x
Ann Taylor 5.15% 44.86x
Free People 6.33% 41.81x
Hugo Boss 6.33% 40.08x
Brooks Brothers 7.51% 34.42x
White House Black Market 23.71% 33.62x
Madewell 4.27% 29.88x
Anthropologie 7.66% 29.59x
The North Face 3.53% 29.51x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Apartment Hunting.

Content Affinity Composition Index
Apartment Hunting 3.09% 5.31x
Data Centers 0.37% 4.71x
Minnesota Local News Cluster 5.15% 4.58x
Texas Media 5.15% 4.29x
Golf Travel & Gear 1.61% 4.19x
Chain Restaurants 3.09% 3.99x
Canadian Auto 0.25% 3.94x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.25% 3.88x
Audio Clips & Sound Effects 0.12% 3.87x
Beauty & Cosmetics 0.37% 3.86x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female