Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 386 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Surfers.
| Interest | Composition | Index |
| Surfers | 2.39% | 2.15x |
| Luxury Retail Researchers | 2.88% | 2.15x |
| Miami Trip Planners | 2.98% | 2.08x |
| Luxury Boutique Hotel Researchers | 4.56% | 2.05x |
| Palm Beach Trip Planners | 2.64% | 2.02x |
| Aspen Skiers and Snowboarders | 2.57% | 1.99x |
| Investment Banking Professionals | 2.77% | 1.97x |
| South Atlantic Voters | 2.05% | 1.96x |
| Fort Lauderdale Trip Planners | 3.06% | 1.96x |
| Luxury Hotel Guests | 3.84% | 1.91x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 6.13% | 47.43x |
| Levi Strauss | 7.11% | 45.70x |
| Kate Spade | 8.83% | 34.86x |
| Brooks Brothers | 14.21% | 26.20x |
| Madewell | 7.42% | 26.17x |
| Bonobos | 2.08% | 25.10x |
| Joe's Jeans | 1.86% | 24.97x |
| Michael Kors | 7.86% | 24.08x |
| Free People | 6.86% | 23.22x |
| Johnston and Murphy | 4.94% | 23.16x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.26% | 3.64x |
| Florida Naples News Cluster | 1.43% | 3.44x |
| Meeting Planning & Hotels | 0.13% | 3.16x |
| Central & South American News | 0.26% | 2.69x |
| Community Planning & Transportation | 0.10% | 2.57x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.50x |
| Real Estate Cluster | 0.21% | 2.49x |
| Hawaii News | 0.88% | 2.48x |
| Institutional Investing | 0.21% | 2.45x |
| Brazil & Portugal News | 0.13% | 2.45x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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