Dstillery Audiences

TOMMY BAHAMA

Audience Size: 164.2 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 164.2 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 3.08% 2.53x
Miami Trip Planners 2.94% 2.52x
Fort Lauderdale Trip Planners 3.04% 2.21x
Luxury Womens Brands Shoppers 2.85% 2.09x
Luxury Retail Researchers 2.18% 2.05x
Executive Travelers 2.25% 2.03x
Shared Work Space Researchers 2.12% 2.01x
Real Estate Decision Makers 4.64% 1.95x
Luxury Boutique Hotel Researchers 5.20% 1.95x
Aspen Skiers and Snowboarders 2.45% 1.95x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Levi Strauss.

Location Composition Index
Levi Strauss 7.40% 95.91x
Saint Laurent Paris 5.27% 82.76x
Joe's Jeans 1.70% 54.51x
Kate Spade 7.40% 51.59x
Madewell 5.62% 49.99x
Michael Kors 6.47% 42.84x
Express Outlets 1.16% 38.76x
Brooks Brothers 13.99% 33.44x
Lululemon 11.94% 32.92x
Express 6.66% 32.82x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 1.02% 2.99x
South Florida Cluster 3.38% 2.75x
Colorado Snow 0.59% 2.58x
Theme Park Tourism 0.90% 2.48x
Fashion Cluster 1.19% 2.44x
Arabic News 0.18% 2.39x
Furniture & Home Improvement 1.60% 2.29x
Florida Jacksonville & Orlando Cluster 2.58% 2.20x
Central & South American News 0.18% 2.13x
Philippines News 0.22% 2.12x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male