Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 407.2 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.02% | 5.03x |
| Family Adventures Travelers | 0.02% | 4.63x |
| Palm Beach Trip Planners | 3.27% | 2.05x |
| Miami Trip Planners | 3.10% | 1.86x |
| Surfers | 2.50% | 1.86x |
| Luxury Boutique Hotel Researchers | 3.82% | 1.85x |
| Miami Heat Fans | 3.53% | 1.83x |
| Luxury Hotel Guests | 3.29% | 1.75x |
| Executive Travelers | 0.12% | 1.74x |
| Hard Rock Hotel & Casino Trip Planners | 2.70% | 1.74x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 5.58% | 41.50x |
| Kate Spade | 11.08% | 34.52x |
| Lorna Jane | 2.61% | 32.72x |
| Levi Strauss | 5.92% | 29.02x |
| Johnston and Murphy | 11.46% | 26.15x |
| Topshop | 1.15% | 25.44x |
| Michael Kors | 12.53% | 25.33x |
| Madewell | 8.81% | 24.58x |
| Hugo Boss | 11.64% | 24.16x |
| Coach | 22.51% | 23.71x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 47.17x |
| Watches & Jewelry | 0.03% | 28.77x |
| Washington D.C. Hotels | 0.02% | 21.18x |
| Canada News | 0.02% | 16.25x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 15.16x |
| Handyman Tools | 0.02% | 14.59x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.15x |
| England Tourism | 0.04% | 11.79x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.43x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 10.69x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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