Dstillery Audiences

TOMMY BAHAMA

Audience Size: 41.3 Thousand Devices

Explore the Tommy Bahama Audience

Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.

Dstillery Crafted Audiences

INTERESTS

The Tommy Bahama audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tommy Bahama audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 1.43% 3.52x
Big Box Store Jewelry Sale Shoppers 0.39% 3.19x
Medical Science Researchers 1.27% 2.96x
Social Distancing Content Readers 1.75% 2.93x
Trendy Shoe Shoppers 0.95% 2.85x
Seattle Trip Planners 3.34% 2.82x
Hawaii Trip Planners 2.07% 2.76x
Remdesivir Information Researchers 1.27% 2.68x
Wedding Content Readers 1.43% 2.66x
Telemedicine Content Readers 0.79% 2.61x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tommy Bahama audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Club Monaco.

Location Composition Index
Club Monaco 3.52% 97.10x
Kate Spade 11.51% 92.32x
Hugo Boss 14.06% 89.28x
Madewell 9.76% 72.75x
Armani 6.00% 65.33x
Ann Taylor 6.00% 63.13x
Levi Strauss 4.38% 58.99x
Intermix 1.13% 49.99x
White House Black Market 22.08% 48.24x
Abercrombie & Fitch 3.33% 47.60x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tommy Bahama audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 0.79% 5.67x
Math Reference 0.64% 4.50x
Teaching Tools for Kids 0.48% 4.18x
Appliances & Reviews 0.55% 3.98x
Audio Clips & Sound Effects 0.12% 3.87x
Pacific Northwest Sports & News Cluster 0.48% 3.71x
Healthy Eating Researchers 0.25% 3.60x
Holiday Gifts 0.12% 3.58x
Organic Beauty & Skincare Products 0.25% 3.58x
Wedding Planning 0.79% 3.47x
Composition Percentage: The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male