Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 9.28% | 4.71x |
| Online Test Prep Resource Readers | 6.19% | 4.43x |
| Dallas Cowboys Fans | 5.15% | 3.99x |
| Houston Activity Researchers | 4.12% | 3.94x |
| Billiards Enthusiasts | 5.15% | 3.79x |
| Retail Job Seekers | 4.12% | 3.64x |
| Business Logistics Managers | 5.15% | 3.61x |
| Cosmetic Surgery Intenders | 4.12% | 3.58x |
| Teen Girl Clothing Shoppers | 7.22% | 3.56x |
| Auto Show Enthusiasts | 5.15% | 3.52x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Armani.
| Location | Composition | Index |
| Armani | 4.27% | 52.18x |
| Kate Spade | 11.19% | 46.18x |
| Ann Taylor | 5.15% | 44.86x |
| Free People | 6.33% | 41.81x |
| Hugo Boss | 6.33% | 40.08x |
| Brooks Brothers | 7.51% | 34.42x |
| White House Black Market | 23.71% | 33.62x |
| Madewell | 4.27% | 29.88x |
| Anthropologie | 7.66% | 29.59x |
| The North Face | 3.53% | 29.51x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Apartment Hunting.
| Content Affinity | Composition | Index |
| Apartment Hunting | 3.09% | 5.31x |
| Data Centers | 0.37% | 4.71x |
| Minnesota Local News Cluster | 5.15% | 4.58x |
| Texas Media | 5.15% | 4.29x |
| Golf Travel & Gear | 1.61% | 4.19x |
| Chain Restaurants | 3.09% | 3.99x |
| Canadian Auto | 0.25% | 3.94x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.25% | 3.88x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Beauty & Cosmetics | 0.37% | 3.86x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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