Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 40.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 1.55% | 5.19x |
| San Diego Activities Researchers | 2.59% | 4.71x |
| Patio Furniture Shoppers | 1.55% | 4.10x |
| Restaurant Reservation Enthusiasts | 1.55% | 3.93x |
| Craft Beer Enthusiasts | 2.59% | 3.74x |
| Streaming British TV Users | 1.55% | 3.65x |
| NHL Fans | 3.63% | 3.55x |
| Spanish Language Learners | 2.07% | 3.55x |
| St Patricks Day Celebrators | 3.11% | 3.47x |
| MLB Fans | 3.63% | 3.46x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.91% | 139.28x |
| Hugo Boss | 13.07% | 121.59x |
| Kate Spade | 5.43% | 111.69x |
| Intermix | 1.88% | 95.06x |
| Madewell | 10.63% | 93.18x |
| Armani | 7.11% | 88.69x |
| White House Black Market | 23.71% | 80.61x |
| Coach | 11.70% | 80.25x |
| Ann Taylor | 4.52% | 71.62x |
| The North Face | 4.24% | 71.37x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 2.07% | 4.75x |
| Florida Naples News Cluster | 1.55% | 4.48x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Healthy Eating Researchers | 0.25% | 3.60x |
| Holiday Gifts | 0.12% | 3.58x |
| Organic Beauty & Skincare Products | 0.25% | 3.58x |
| Colorado Cluster | 1.55% | 3.46x |
| Lawns & Pest Control | 0.80% | 3.42x |
| Social & Demographic Trends | 0.15% | 3.42x |
| New York City Education & News Cluster | 0.24% | 3.34x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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