Explore the Tommy Bahama Audience
Below you'll find more information about the Tommy Bahama audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Tommy Bahama audience.
INTERESTS
The Tommy Bahama audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tommy Bahama audience is Holiday Gift Shoppers.
| Interest | Composition | Index |
| Holiday Gift Shoppers | 1.43% | 3.52x |
| Big Box Store Jewelry Sale Shoppers | 0.39% | 3.19x |
| Medical Science Researchers | 1.27% | 2.96x |
| Social Distancing Content Readers | 1.75% | 2.93x |
| Trendy Shoe Shoppers | 0.95% | 2.85x |
| Seattle Trip Planners | 3.34% | 2.82x |
| Hawaii Trip Planners | 2.07% | 2.76x |
| Remdesivir Information Researchers | 1.27% | 2.68x |
| Wedding Content Readers | 1.43% | 2.66x |
| Telemedicine Content Readers | 0.79% | 2.61x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Interest attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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APPAREL RETAILERS
The Tommy Bahama audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tommy Bahama audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.52% | 97.10x |
| Kate Spade | 11.51% | 92.32x |
| Hugo Boss | 14.06% | 89.28x |
| Madewell | 9.76% | 72.75x |
| Armani | 6.00% | 65.33x |
| Ann Taylor | 6.00% | 63.13x |
| Levi Strauss | 4.38% | 58.99x |
| Intermix | 1.13% | 49.99x |
| White House Black Market | 22.08% | 48.24x |
| Abercrombie & Fitch | 3.33% | 47.60x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Location attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tommy Bahama audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 0.79% | 5.67x |
| Math Reference | 0.64% | 4.50x |
| Teaching Tools for Kids | 0.48% | 4.18x |
| Appliances & Reviews | 0.55% | 3.98x |
| Audio Clips & Sound Effects | 0.12% | 3.87x |
| Pacific Northwest Sports & News Cluster | 0.48% | 3.71x |
| Healthy Eating Researchers | 0.25% | 3.60x |
| Holiday Gifts | 0.12% | 3.58x |
| Organic Beauty & Skincare Products | 0.25% | 3.58x |
| Wedding Planning | 0.79% | 3.47x |
Composition Percentage:
The overlap percentage between the Tommy Bahama audience and the Content Affinity attribute.
Index: A comparison of the Tommy Bahama audience to the internet population.
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DEMOGRAPHICS
The Tommy Bahama audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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