Dstillery Audiences

TOYOTA

Audience Size: 896.3 Thousand Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 896.3 thousand unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 1.90% 1.58x
Oregon Trip Planners 3.05% 1.55x
Washington County and Local Fair Visitors 3.87% 1.54x
North West State Fair Visitors 3.82% 1.50x
Seattle Seahawks Fans 3.23% 1.49x
Washington Skiers and Snowboarders 2.73% 1.46x
Oregon County and Local Fair Visitors 3.80% 1.42x
Green Bay Packers Fans 3.26% 1.40x
Gonzaga Bulldogs Fans 2.22% 1.39x
Western Canada Skiers and Snowboarders 1.95% 1.36x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.35% 2.74x
REI 1.01% 2.48x
LL Bean 0.36% 2.30x
Maurices 7.13% 2.10x
Uniqlo 0.37% 2.09x
Patagonia 0.32% 2.08x
Talbots 2.51% 2.05x
Mens Wearhouse 6.15% 2.05x
Topshop 0.05% 2.01x
Columbia 0.48% 2.00x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 5.46x
Science Education & Academia 0.05% 4.67x
Mobile Industry Information 0.05% 4.21x
Learning & Development Products 0.09% 3.99x
Pet Supplies 0.05% 3.57x
Electrical Engineering 0.04% 3.53x
Vancouver British Columbia Research Cluster 0.04% 3.53x
Perfume, Makeup & Cosmetics 0.03% 3.47x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Crossfit & Obstacle Race Enthusiasts 0.05% 3.26x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male