Dstillery Audiences

TOYOTA

Audience Size: 646 Thousand Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 646 thousand unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 1.88% 1.52x
San Francisco Giants Fans 1.43% 1.42x
Auto Body Shoppers 1.55% 1.33x
Tahoe Skiers and Snowboarders 1.62% 1.33x
Summer Festivals and Fairs Visitors 1.60% 1.30x
Online Auto Shoppers 1.20% 1.27x
Car Buyers 1.07% 1.26x
San Francisco 49ers Fans 1.02% 1.26x
Aftermarket Accessories Shoppers 1.21% 1.25x
Truck Shoppers 1.25% 1.23x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.29% 8.81x
Uniqlo 0.58% 7.39x
Michael Kors 1.01% 7.18x
Express 1.31% 7.02x
Abercrombie & Fitch 0.93% 6.91x
Forever 21 1.92% 6.79x
Zara 1.10% 6.71x
Hollister 0.84% 6.69x
Calvin Klein 0.46% 6.56x
Saint Laurent Paris 0.37% 6.55x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.10% 2.24x
San Francisco Bay Area Cluster 1.64% 1.98x
San Francisco Tourism 0.19% 1.86x
Memphis News 0.12% 1.73x
Mississippi News 0.42% 1.66x
Mexico Travel 0.06% 1.64x
Nutrition & Diabetic Living 0.07% 1.64x
Poland Cluster 0.07% 1.63x
Healthcare Jobs 0.20% 1.60x
Arabic News 0.11% 1.57x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female