Dstillery Audiences

TOYOTA

Audience Size: 1.8 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 1.32% 1.29x
New England Patriots Fans 1.37% 1.23x
Boston Red Sox Fans 1.08% 1.22x
Readers of Malayalam Content 1.49% 1.19x
Baseball Enthusiasts 1.29% 1.18x
Toronto Blue Jays Fans 1.16% 1.17x
Bargain Shopping Researchers 0.97% 1.17x
Cininnati Reds Fans 1.24% 1.17x
Santa Cruz Trip Planners 1.71% 1.17x
Los Angeles Rams Fans 0.97% 1.15x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.61% 7.31x
Joe's Jeans 0.50% 6.68x
Ralph Lauren 0.89% 6.30x
Uniqlo 1.17% 6.19x
Gymboree 2.64% 6.16x
Abercrombie & Fitch 2.87% 6.04x
Topshop 0.13% 6.03x
Calvin Klein 0.76% 6.03x
Express 2.51% 6.00x
Columbia 1.10% 5.97x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.50x
General Interest 0.03% 2.82x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.27x
Sports Apparel 0.09% 2.17x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.12x
Home Printing 0.04% 1.97x
Drawing & Animation 0.02% 1.96x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 1.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 1.86x
Perfume, Makeup & Cosmetics 0.13% 1.70x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female