Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 2.30% | 1.20x |
| Oil Brand Shoppers | 1.94% | 1.18x |
| Auto Body Shoppers | 2.32% | 1.17x |
| Model Train Enthusiasts | 1.81% | 1.14x |
| Dodge Vehicle Shoppers | 2.18% | 1.14x |
| Online Auto Shoppers | 2.00% | 1.14x |
| Tractor Shoppers | 2.02% | 1.14x |
| Xtreme Sports Fans | 1.74% | 1.13x |
| Diesel Vehicle Shoppers | 2.04% | 1.13x |
| Gun Rights Advocates | 2.20% | 1.12x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.43% | 5.74x |
| Joe's Jeans | 0.37% | 5.65x |
| Topshop | 0.32% | 5.31x |
| Uniqlo | 1.27% | 5.20x |
| Columbia | 1.18% | 4.87x |
| Levi Strauss | 1.36% | 4.87x |
| Calvin Klein | 0.46% | 4.82x |
| Carhartt | 3.11% | 4.80x |
| REI | 1.45% | 4.79x |
| Everlane | 0.09% | 4.72x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 8.95x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 5.89x |
| Handyman Tools | 0.01% | 4.76x |
| ISPs & Local Services | 0.01% | 3.12x |
| England Tourism | 0.01% | 2.98x |
| Malaya | 0.02% | 2.10x |
| Rural Living | 0.01% | 2.08x |
| Seventh-day Adventist Church | 0.03% | 2.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 1.98x |
| Professional Audio Visual | 0.07% | 1.85x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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