Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 680 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 2.24x |
| COVID Testing Researchers | 0.79% | 1.71x |
| Wedding Registrants | 1.10% | 1.71x |
| Pantry Recipes Researchers | 0.63% | 1.70x |
| Restaurant Supply Shoppers | 0.13% | 1.60x |
| Essential Oils Enthusiasts | 0.07% | 1.59x |
| Mood Lifters Researchers | 0.39% | 1.57x |
| Social Distancing Content Readers | 0.73% | 1.55x |
| School Closings Updates Readers | 0.65% | 1.54x |
| Hands-On Parents | 2.07% | 1.54x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.11% | 2.86x |
| Lorna Jane | 0.43% | 2.51x |
| REI | 1.33% | 2.41x |
| Topshop | 0.08% | 2.41x |
| Patagonia | 0.45% | 2.32x |
| Uniqlo | 0.51% | 2.30x |
| Columbia | 0.62% | 2.18x |
| The North Face | 1.10% | 2.18x |
| LL Bean | 0.43% | 2.17x |
| Maurices | 9.82% | 2.15x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.03% | 5.46x |
| Spam Call Number Searchers | 0.08% | 4.92x |
| Serbia & Albania Cluster | 0.08% | 4.15x |
| Video Content Sites | 0.05% | 3.97x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.40x |
| Mortgages & Insurance | 0.05% | 3.24x |
| Farming & Agriculture | 0.05% | 3.20x |
| Design Software | 0.13% | 3.15x |
| Female Lifestyle Content Readers | 0.24% | 2.89x |
| Smart Travel | 0.08% | 2.71x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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