Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 274.5 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.32% | 2.04x |
| Restaurant Supply Shoppers | 0.17% | 2.00x |
| Oregon Ducks Fans | 1.43% | 1.84x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.24% | 1.73x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.72x |
| Vacation Rental Accommodation Researchers | 0.55% | 1.65x |
| Architecture Enthusiasts | 1.32% | 1.63x |
| Hematology Content Readers | 0.66% | 1.61x |
| Northwestern Wildcats Fans | 2.15% | 1.60x |
| Nature and Outdoors Book Readers | 1.38% | 1.57x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 11.02% | 3.47x |
| Mens Wearhouse | 1.97% | 3.41x |
| REI | 0.33% | 3.36x |
| Belk | 0.50% | 3.34x |
| Joe's Jeans | 0.02% | 3.32x |
| Lorna Jane | 0.10% | 3.24x |
| Buckle | 1.71% | 3.18x |
| Lane Bryant | 1.19% | 3.05x |
| Dressbarn | 1.02% | 3.04x |
| Abercrombie & Fitch | 0.21% | 3.01x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.03% | 5.46x |
| Charity Walks | 0.17% | 3.81x |
| Healthcare - Doctors & Diagnosis | 0.06% | 3.77x |
| Poland Cluster | 0.12% | 3.68x |
| Bags & Luggage | 0.09% | 3.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.40x |
| Accounting | 0.06% | 2.97x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.23% | 2.89x |
| People Search | 0.23% | 2.70x |
| Motorcycle Racing Researchers | 0.18% | 2.69x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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