Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 2.93% | 1.33x |
| Diesel Vehicle Shoppers | 2.85% | 1.31x |
| Lexus Vehicle Shoppers | 2.78% | 1.30x |
| Muscle Car Shoppers | 2.96% | 1.29x |
| North West State Fair Visitors | 2.94% | 1.25x |
| Dodge Vehicle Shoppers | 2.83% | 1.25x |
| GMC Vehicle Shopper | 2.74% | 1.25x |
| Black Friday Deal Shoppers | 2.82% | 1.25x |
| Seattle Seahawks Fans | 2.88% | 1.25x |
| New England Patriots Fans | 2.56% | 1.25x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.30% | 6.18x |
| Lorna Jane | 0.55% | 5.76x |
| Topshop | 0.46% | 5.34x |
| Levi Strauss | 1.38% | 4.99x |
| REI | 1.52% | 4.96x |
| Uniqlo | 1.56% | 4.87x |
| Abercrombie & Fitch | 2.27% | 4.62x |
| Columbia | 1.25% | 4.55x |
| Free People | 1.88% | 4.49x |
| LL Bean | 0.56% | 4.46x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 4.82x |
| Active Lifestyle Enthusiasts | 0.02% | 3.55x |
| South Carolina Travel | 0.03% | 3.35x |
| Fashion & Cosmetics | 0.02% | 3.23x |
| Franco-African Cluster | 0.04% | 3.13x |
| London Tourism & Events | 0.04% | 2.67x |
| Texas Off-Roading | 0.02% | 2.66x |
| Online Learning | 0.02% | 2.48x |
| Discount Books | 0.06% | 2.45x |
| Telescopes | 0.13% | 2.42x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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