Dstillery Audiences

TOYOTA

Audience Size: 1.9 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.21% 1.34x
Christmas Celebration Researchers 2.97% 1.17x
New England Patriots Fans 2.64% 1.16x
Summer Festivals and Fairs Visitors 2.71% 1.15x
Readers of Chinese Content 1.88% 1.13x
Cape Cod News Readers 2.28% 1.11x
Vermont Trip Planners 2.43% 1.11x
Miami Heat Fans 2.06% 1.10x
Readers of Honduran Content 1.96% 1.10x
Readers of Dominican Republic Content 1.97% 1.08x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.31% 5.47x
Lorna Jane 0.46% 5.44x
Topshop 0.43% 5.16x
Uniqlo 1.42% 4.97x
Levi Strauss 1.56% 4.91x
REI 1.47% 4.75x
Carhartt 0.47% 4.68x
Columbia 1.25% 4.57x
Supreme 0.12% 4.56x
Abercrombie & Fitch 2.56% 4.49x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.01% 3.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.68x
Men's Fashion Shopping 0.02% 2.50x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 2.37x
Online Learning 0.02% 2.19x
Rural Living 0.01% 2.17x
South Carolina Travel 0.02% 2.09x
Scotland Travel 0.03% 2.07x
Cosmetics Business 0.04% 1.94x
Online Games 0.31% 1.83x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male