Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Ford Vehicle Shoppers.
| Interest | Composition | Index |
| Ford Vehicle Shoppers | 3.19% | 1.80x |
| Budget Wireless Shoppers | 3.38% | 1.70x |
| Sporty and Sports Car Auto Intenders | 1.85% | 1.69x |
| Off Road Accessories Enthusiasts | 3.89% | 1.65x |
| Car Buyers | 3.03% | 1.63x |
| Diesel Vehicle Shoppers | 3.60% | 1.61x |
| Quads and ATV Enthusiasts | 3.70% | 1.60x |
| Auto Show Enthusiasts | 3.47% | 1.59x |
| Auto Repair Researchers | 3.12% | 1.59x |
| Texas State Fairs | 3.92% | 1.59x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.20% | 6.88x |
| Topshop | 0.30% | 5.79x |
| Lorna Jane | 0.39% | 5.72x |
| REI | 1.35% | 5.35x |
| Abercrombie & Fitch | 0.47% | 5.02x |
| Uniqlo | 1.24% | 5.00x |
| Free People | 2.01% | 4.92x |
| Maurices | 0.20% | 4.91x |
| Madewell | 1.75% | 4.78x |
| Intermix | 0.50% | 4.75x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.03% | 5.46x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.02x |
| Cardiac & Other Health Research | 0.32% | 3.97x |
| Serbia & Albania Cluster | 0.10% | 3.84x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.71x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.40x |
| Senior Care | 0.06% | 3.38x |
| Lighting & Power | 0.19% | 3.31x |
| Fashion & Cosmetics | 0.02% | 3.23x |
| Southern California Tourism | 0.10% | 3.17x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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