Dstillery Audiences

TOYOTA

Audience Size: 2 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 2.30% 1.20x
Oil Brand Shoppers 1.94% 1.18x
Auto Body Shoppers 2.32% 1.17x
Model Train Enthusiasts 1.81% 1.14x
Dodge Vehicle Shoppers 2.18% 1.14x
Online Auto Shoppers 2.00% 1.14x
Tractor Shoppers 2.02% 1.14x
Xtreme Sports Fans 1.74% 1.13x
Diesel Vehicle Shoppers 2.04% 1.13x
Gun Rights Advocates 2.20% 1.12x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.43% 5.74x
Joe's Jeans 0.37% 5.65x
Topshop 0.32% 5.31x
Uniqlo 1.27% 5.20x
Columbia 1.18% 4.87x
Levi Strauss 1.36% 4.87x
Calvin Klein 0.46% 4.82x
Carhartt 3.11% 4.80x
REI 1.45% 4.79x
Everlane 0.09% 4.72x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 8.95x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 5.89x
Handyman Tools 0.01% 4.76x
ISPs & Local Services 0.01% 3.12x
England Tourism 0.01% 2.98x
Malaya 0.02% 2.10x
Rural Living 0.01% 2.08x
Seventh-day Adventist Church 0.03% 2.02x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.98x
Professional Audio Visual 0.07% 1.85x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male