Dstillery Audiences

TOYOTA

Audience Size: 680 Thousand Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 680 thousand unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 2.24x
COVID Testing Researchers 0.79% 1.71x
Wedding Registrants 1.10% 1.71x
Pantry Recipes Researchers 0.63% 1.70x
Restaurant Supply Shoppers 0.13% 1.60x
Essential Oils Enthusiasts 0.07% 1.59x
Mood Lifters Researchers 0.39% 1.57x
Social Distancing Content Readers 0.73% 1.55x
School Closings Updates Readers 0.65% 1.54x
Hands-On Parents 2.07% 1.54x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.11% 2.86x
Lorna Jane 0.43% 2.51x
REI 1.33% 2.41x
Topshop 0.08% 2.41x
Patagonia 0.45% 2.32x
Uniqlo 0.51% 2.30x
Columbia 0.62% 2.18x
The North Face 1.10% 2.18x
LL Bean 0.43% 2.17x
Maurices 9.82% 2.15x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 5.46x
Spam Call Number Searchers 0.08% 4.92x
Serbia & Albania Cluster 0.08% 4.15x
Video Content Sites 0.05% 3.97x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Mortgages & Insurance 0.05% 3.24x
Farming & Agriculture 0.05% 3.20x
Design Software 0.13% 3.15x
Female Lifestyle Content Readers 0.24% 2.89x
Smart Travel 0.08% 2.71x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female