Dstillery Audiences

TOYOTA

Audience Size: 1.8 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 2.93% 1.33x
Diesel Vehicle Shoppers 2.85% 1.31x
Lexus Vehicle Shoppers 2.78% 1.30x
Muscle Car Shoppers 2.96% 1.29x
North West State Fair Visitors 2.94% 1.25x
Dodge Vehicle Shoppers 2.83% 1.25x
GMC Vehicle Shopper 2.74% 1.25x
Black Friday Deal Shoppers 2.82% 1.25x
Seattle Seahawks Fans 2.88% 1.25x
New England Patriots Fans 2.56% 1.25x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.30% 6.18x
Lorna Jane 0.55% 5.76x
Topshop 0.46% 5.34x
Levi Strauss 1.38% 4.99x
REI 1.52% 4.96x
Uniqlo 1.56% 4.87x
Abercrombie & Fitch 2.27% 4.62x
Columbia 1.25% 4.55x
Free People 1.88% 4.49x
LL Bean 0.56% 4.46x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.03% 4.82x
Active Lifestyle Enthusiasts 0.02% 3.55x
South Carolina Travel 0.03% 3.35x
Fashion & Cosmetics 0.02% 3.23x
Franco-African Cluster 0.04% 3.13x
London Tourism & Events 0.04% 2.67x
Texas Off-Roading 0.02% 2.66x
Online Learning 0.02% 2.48x
Discount Books 0.06% 2.45x
Telescopes 0.13% 2.42x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female