Dstillery Audiences

TOYOTA

Audience Size: 1.7 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 3.17% 1.30x
Commercial Vehicles Shoppers 2.72% 1.29x
Lexus Vehicle Shoppers 3.02% 1.27x
Outdoors Enthusiasts 2.90% 1.27x
Summer Festivals and Fairs Visitors 2.90% 1.26x
Pet Lovers 2.49% 1.25x
Men's Suit Shoppers 3.01% 1.25x
North Midwest State Fair Visitors 2.95% 1.25x
Toyota Vehicle Shopper 3.06% 1.25x
Oregon Ducks Fans 2.43% 1.24x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 6.71x
Lorna Jane 0.63% 5.93x
Topshop 0.46% 5.75x
REI 1.62% 5.30x
Levi Strauss 0.92% 5.18x
Uniqlo 1.70% 5.15x
Abercrombie & Fitch 1.60% 4.98x
Free People 2.24% 4.82x
Columbia 1.21% 4.76x
American Apparel 2.71% 4.76x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Cigars.

Content Affinity Composition Index
Cigars 0.06% 4.05x
Active Lifestyle Enthusiasts 0.02% 3.55x
Arts & Crafts 0.09% 3.41x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.29x
Fashion & Cosmetics 0.02% 3.23x
Airsoft & Paintball Equipment 0.11% 3.12x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.87x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 2.70x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female