Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 362.4 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 3.55% | 1.57x |
| Oregon Trip Planners | 3.23% | 1.52x |
| San Francisco Giants Fans | 2.88% | 1.51x |
| Oregon County and Local Fair Visitors | 3.90% | 1.50x |
| Big 12 Fans | 3.30% | 1.50x |
| Washington County and Local Fair Visitors | 3.76% | 1.49x |
| Wyoming Cowboys Fans | 3.30% | 1.49x |
| Used Compact Pickup Intenders | 2.63% | 1.49x |
| Milwaukee Bucks Fans | 2.98% | 1.48x |
| Gonzaga Bulldogs Fans | 2.84% | 1.47x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 7.37x |
| Lorna Jane | 0.10% | 4.95x |
| Topshop | 0.02% | 4.70x |
| REI | 0.73% | 4.54x |
| Free People | 0.53% | 4.13x |
| Mens Wearhouse | 3.90% | 3.98x |
| Calvin Klein | 0.04% | 3.88x |
| Maurices | 4.24% | 3.74x |
| Saint Laurent Paris | 0.05% | 3.72x |
| Patagonia | 0.20% | 3.70x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.11% | 5.95x |
| Cars, Travel & Food | 0.03% | 5.46x |
| Psychology & Social Work | 0.11% | 5.16x |
| Higher Education | 0.07% | 3.96x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.07% | 3.79x |
| College Greek Life | 0.07% | 3.47x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.40x |
| Canadian Healthcare | 0.07% | 3.34x |
| New England & Ivy League Sports | 0.18% | 3.28x |
| Motorcycle Racing Researchers | 0.18% | 3.25x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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