Dstillery Audiences

TOYOTA

Audience Size: 362.4 Thousand Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 362.4 thousand unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 3.55% 1.57x
Oregon Trip Planners 3.23% 1.52x
San Francisco Giants Fans 2.88% 1.51x
Oregon County and Local Fair Visitors 3.90% 1.50x
Big 12 Fans 3.30% 1.50x
Washington County and Local Fair Visitors 3.76% 1.49x
Wyoming Cowboys Fans 3.30% 1.49x
Used Compact Pickup Intenders 2.63% 1.49x
Milwaukee Bucks Fans 2.98% 1.48x
Gonzaga Bulldogs Fans 2.84% 1.47x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 7.37x
Lorna Jane 0.10% 4.95x
Topshop 0.02% 4.70x
REI 0.73% 4.54x
Free People 0.53% 4.13x
Mens Wearhouse 3.90% 3.98x
Calvin Klein 0.04% 3.88x
Maurices 4.24% 3.74x
Saint Laurent Paris 0.05% 3.72x
Patagonia 0.20% 3.70x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.11% 5.95x
Cars, Travel & Food 0.03% 5.46x
Psychology & Social Work 0.11% 5.16x
Higher Education 0.07% 3.96x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.07% 3.79x
College Greek Life 0.07% 3.47x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Canadian Healthcare 0.07% 3.34x
New England & Ivy League Sports 0.18% 3.28x
Motorcycle Racing Researchers 0.18% 3.25x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male