Dstillery Audiences

TOYOTA

Audience Size: 274.5 Thousand Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 274.5 thousand unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.32% 2.04x
Restaurant Supply Shoppers 0.17% 2.00x
Oregon Ducks Fans 1.43% 1.84x
Fall/Winter 2021 Fashion Trend Researchers 0.24% 1.73x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.06% 1.72x
Vacation Rental Accommodation Researchers 0.55% 1.65x
Architecture Enthusiasts 1.32% 1.63x
Hematology Content Readers 0.66% 1.61x
Northwestern Wildcats Fans 2.15% 1.60x
Nature and Outdoors Book Readers 1.38% 1.57x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Carhartt.

Location Composition Index
Carhartt 11.02% 3.47x
Mens Wearhouse 1.97% 3.41x
REI 0.33% 3.36x
Belk 0.50% 3.34x
Joe's Jeans 0.02% 3.32x
Lorna Jane 0.10% 3.24x
Buckle 1.71% 3.18x
Lane Bryant 1.19% 3.05x
Dressbarn 1.02% 3.04x
Abercrombie & Fitch 0.21% 3.01x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 5.46x
Charity Walks 0.17% 3.81x
Healthcare - Doctors & Diagnosis 0.06% 3.77x
Poland Cluster 0.12% 3.68x
Bags & Luggage 0.09% 3.57x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Accounting 0.06% 2.97x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.23% 2.89x
People Search 0.23% 2.70x
Motorcycle Racing Researchers 0.18% 2.69x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male