Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 181.8 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.49% | 2.11x |
| Washington Skiers and Snowboarders | 3.78% | 1.93x |
| Social Distancing Content Readers | 1.94% | 1.89x |
| North West State Fair Visitors | 4.90% | 1.87x |
| Washington County and Local Fair Visitors | 4.70% | 1.84x |
| Luxury Home Fixture Shoppers | 3.68% | 1.73x |
| Cybersecurity Researchers | 2.86% | 1.70x |
| Subaru Vehicle Shoppers | 2.76% | 1.67x |
| Car Buyers | 3.17% | 1.62x |
| Classic Rock Fans | 3.06% | 1.60x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.09% | 4.23x |
| REI | 0.65% | 4.11x |
| Joe's Jeans | 0.03% | 3.81x |
| Mens Wearhouse | 3.87% | 3.72x |
| Abercrombie & Fitch | 0.16% | 3.62x |
| Lorna Jane | 0.08% | 3.60x |
| Talbots | 1.75% | 3.56x |
| Madewell | 0.61% | 3.50x |
| LL Bean | 0.25% | 3.49x |
| Patagonia | 0.20% | 3.48x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.30% | 5.61x |
| Cars, Travel & Food | 0.03% | 5.46x |
| Spanish Health & Wellness | 0.22% | 4.63x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.41% | 4.55x |
| Music Education | 0.14% | 4.40x |
| Teen Hair | 0.31% | 4.21x |
| Learning & Development Products | 0.09% | 3.99x |
| Dental Health | 0.09% | 3.84x |
| Motorcycle Lifestyle Researchers | 1.23% | 3.73x |
| New York City Education & News Cluster | 0.31% | 3.73x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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