Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is San Francisco Giants Fans.
| Interest | Composition | Index |
| San Francisco Giants Fans | 1.32% | 1.29x |
| New England Patriots Fans | 1.37% | 1.23x |
| Boston Red Sox Fans | 1.08% | 1.22x |
| Readers of Malayalam Content | 1.49% | 1.19x |
| Baseball Enthusiasts | 1.29% | 1.18x |
| Toronto Blue Jays Fans | 1.16% | 1.17x |
| Bargain Shopping Researchers | 0.97% | 1.17x |
| Cininnati Reds Fans | 1.24% | 1.17x |
| Santa Cruz Trip Planners | 1.71% | 1.17x |
| Los Angeles Rams Fans | 0.97% | 1.15x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.61% | 7.31x |
| Joe's Jeans | 0.50% | 6.68x |
| Ralph Lauren | 0.89% | 6.30x |
| Uniqlo | 1.17% | 6.19x |
| Gymboree | 2.64% | 6.16x |
| Abercrombie & Fitch | 2.87% | 6.04x |
| Topshop | 0.13% | 6.03x |
| Calvin Klein | 0.76% | 6.03x |
| Express | 2.51% | 6.00x |
| Columbia | 1.10% | 5.97x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.50x |
| General Interest | 0.03% | 2.82x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.27x |
| Sports Apparel | 0.09% | 2.17x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.12x |
| Home Printing | 0.04% | 1.97x |
| Drawing & Animation | 0.02% | 1.96x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 1.95x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 1.86x |
| Perfume, Makeup & Cosmetics | 0.13% | 1.70x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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