Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 896.3 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.90% | 1.58x |
| Oregon Trip Planners | 3.05% | 1.55x |
| Washington County and Local Fair Visitors | 3.87% | 1.54x |
| North West State Fair Visitors | 3.82% | 1.50x |
| Seattle Seahawks Fans | 3.23% | 1.49x |
| Washington Skiers and Snowboarders | 2.73% | 1.46x |
| Oregon County and Local Fair Visitors | 3.80% | 1.42x |
| Green Bay Packers Fans | 3.26% | 1.40x |
| Gonzaga Bulldogs Fans | 2.22% | 1.39x |
| Western Canada Skiers and Snowboarders | 1.95% | 1.36x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.35% | 2.74x |
| REI | 1.01% | 2.48x |
| LL Bean | 0.36% | 2.30x |
| Maurices | 7.13% | 2.10x |
| Uniqlo | 0.37% | 2.09x |
| Patagonia | 0.32% | 2.08x |
| Talbots | 2.51% | 2.05x |
| Mens Wearhouse | 6.15% | 2.05x |
| Topshop | 0.05% | 2.01x |
| Columbia | 0.48% | 2.00x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.03% | 5.46x |
| Science Education & Academia | 0.05% | 4.67x |
| Mobile Industry Information | 0.05% | 4.21x |
| Learning & Development Products | 0.09% | 3.99x |
| Pet Supplies | 0.05% | 3.57x |
| Electrical Engineering | 0.04% | 3.53x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.53x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.47x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 3.40x |
| Crossfit & Obstacle Race Enthusiasts | 0.05% | 3.26x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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