Dstillery Audiences

TOYOTA

Audience Size: 1.2 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 3.19% 1.80x
Budget Wireless Shoppers 3.38% 1.70x
Sporty and Sports Car Auto Intenders 1.85% 1.69x
Off Road Accessories Enthusiasts 3.89% 1.65x
Car Buyers 3.03% 1.63x
Diesel Vehicle Shoppers 3.60% 1.61x
Quads and ATV Enthusiasts 3.70% 1.60x
Auto Show Enthusiasts 3.47% 1.59x
Auto Repair Researchers 3.12% 1.59x
Texas State Fairs 3.92% 1.59x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.20% 6.88x
Topshop 0.30% 5.79x
Lorna Jane 0.39% 5.72x
REI 1.35% 5.35x
Abercrombie & Fitch 0.47% 5.02x
Uniqlo 1.24% 5.00x
Free People 2.01% 4.92x
Maurices 0.20% 4.91x
Madewell 1.75% 4.78x
Intermix 0.50% 4.75x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 5.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.02x
Cardiac & Other Health Research 0.32% 3.97x
Serbia & Albania Cluster 0.10% 3.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.71x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.40x
Senior Care 0.06% 3.38x
Lighting & Power 0.19% 3.31x
Fashion & Cosmetics 0.02% 3.23x
Southern California Tourism 0.10% 3.17x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male