Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.24% | 1.43x |
| San Francisco Giants Fans | 1.39% | 1.39x |
| Tahoe Skiers and Snowboarders | 1.75% | 1.30x |
| Opera Enthusiasts | 1.39% | 1.24x |
| Toyota Vehicle Shopper | 1.52% | 1.23x |
| Automotive News Readers | 1.14% | 1.23x |
| Los Angeles Dodgers Fans | 1.37% | 1.23x |
| Men's Suit Shoppers | 1.61% | 1.22x |
| Symphony Music Enthusiasts | 1.66% | 1.22x |
| Los Angeles Mass Transit Commuters | 1.90% | 1.21x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.63% | 7.69x |
| Joe's Jeans | 0.42% | 7.22x |
| Ralph Lauren | 0.71% | 6.86x |
| Michael Kors | 1.68% | 6.60x |
| Express | 2.22% | 6.52x |
| Abercrombie & Fitch | 2.71% | 6.50x |
| Columbia | 0.84% | 6.47x |
| Uniqlo | 0.99% | 6.41x |
| Calvin Klein | 0.73% | 6.40x |
| Club Monaco | 0.76% | 6.39x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 2.07x |
| Cigars | 0.05% | 2.07x |
| Survival Guides | 0.04% | 2.03x |
| New Hampshire News | 0.38% | 1.89x |
| Northern California Cluster | 0.93% | 1.84x |
| Cars, Travel & Food | 0.05% | 1.83x |
| Homeschooling | 0.04% | 1.81x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.80x |
| Holiday Gifts | 0.08% | 1.78x |
| San Francisco Bay Area Cluster | 1.54% | 1.77x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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