Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Los Angeles Dodgers Fans.
| Interest | Composition | Index |
| Los Angeles Dodgers Fans | 2.75% | 1.28x |
| Canoeing and Kayaking Enthusiasts | 2.44% | 1.26x |
| Quads and ATV Enthusiasts | 2.44% | 1.26x |
| Dodge Vehicle Shoppers | 2.34% | 1.23x |
| Dirt Bike Enthusiasts | 2.27% | 1.22x |
| Home Goods Supercenter Shoppers | 1.85% | 1.20x |
| St. Louis Cardinals Fans | 2.27% | 1.20x |
| Ebay Shoppers | 2.15% | 1.20x |
| San Francisco Giants Fans | 2.34% | 1.20x |
| Drive-In Theater Enthusiasts | 2.15% | 1.20x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 6.23x |
| Topshop | 0.30% | 6.16x |
| Joe's Jeans | 0.50% | 5.63x |
| Uniqlo | 1.34% | 5.38x |
| Columbia | 1.25% | 5.20x |
| Ralph Lauren | 1.16% | 5.16x |
| Calvin Klein | 0.68% | 5.15x |
| Express Outlets | 0.79% | 5.11x |
| Levi Strauss | 1.09% | 5.09x |
| Forever 21 | 4.76% | 5.03x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 8.95x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 5.89x |
| Handyman Tools | 0.01% | 4.76x |
| Local & Travel England - North Midlands | 0.02% | 3.40x |
| Quinceanera Planning | 0.02% | 3.31x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.10x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 3.05x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 2.92x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 2.82x |
| Turkey & Iran Cluster | 0.08% | 2.68x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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