Dstillery Audiences

TOYOTA

Audience Size: 1.4 Million Devices

Explore the Toyota Audience

Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Toyota audience.

Dstillery Crafted Audiences

INTERESTS

The Toyota audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toyota audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.24% 1.43x
San Francisco Giants Fans 1.39% 1.39x
Tahoe Skiers and Snowboarders 1.75% 1.30x
Opera Enthusiasts 1.39% 1.24x
Toyota Vehicle Shopper 1.52% 1.23x
Automotive News Readers 1.14% 1.23x
Los Angeles Dodgers Fans 1.37% 1.23x
Men's Suit Shoppers 1.61% 1.22x
Symphony Music Enthusiasts 1.66% 1.22x
Los Angeles Mass Transit Commuters 1.90% 1.21x
Composition Percentage: The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toyota audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toyota audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 7.69x
Joe's Jeans 0.42% 7.22x
Ralph Lauren 0.71% 6.86x
Michael Kors 1.68% 6.60x
Express 2.22% 6.52x
Abercrombie & Fitch 2.71% 6.50x
Columbia 0.84% 6.47x
Uniqlo 0.99% 6.41x
Calvin Klein 0.73% 6.40x
Club Monaco 0.76% 6.39x
Composition Percentage: The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toyota audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 2.07x
Cigars 0.05% 2.07x
Survival Guides 0.04% 2.03x
New Hampshire News 0.38% 1.89x
Northern California Cluster 0.93% 1.84x
Cars, Travel & Food 0.05% 1.83x
Homeschooling 0.04% 1.81x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.80x
Holiday Gifts 0.08% 1.78x
San Francisco Bay Area Cluster 1.54% 1.77x
Composition Percentage: The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toyota audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female