Explore the Toyota Audience
Below you'll find more information about the Toyota audience, broken down in different categories based on their digital and physical behaviors. These are 303.7 thousand unique devices whose actions qualify for the Toyota audience.
INTERESTS
The Toyota audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota audience is Washington County and Local Fair Visitors.
| Interest | Composition | Index |
| Washington County and Local Fair Visitors | 3.93% | 1.72x |
| North West State Fair Visitors | 3.98% | 1.66x |
| Washington Skiers and Snowboarders | 3.31% | 1.61x |
| Professional Medical Journal Readers | 1.70% | 1.56x |
| Seattle Trip Planners | 3.84% | 1.55x |
| Dermatologists | 1.75% | 1.54x |
| Boston Celtics Fans | 2.56% | 1.51x |
| Oregon County and Local Fair Visitors | 3.41% | 1.48x |
| F1 Racing Enthusiasts | 3.03% | 1.47x |
| Seattle Seahawks Fans | 3.12% | 1.45x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Interest attribute.
Index: A comparison of the Toyota audience to the internet population.
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APPAREL RETAILERS
The Toyota audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.26x |
| Saint Laurent Paris | 0.10% | 4.39x |
| Lorna Jane | 0.11% | 4.39x |
| Joe's Jeans | 0.03% | 4.28x |
| REI | 0.76% | 4.21x |
| Free People | 0.71% | 3.99x |
| Calvin Klein | 0.07% | 3.94x |
| Mens Wearhouse | 4.30% | 3.86x |
| Abercrombie & Fitch | 0.19% | 3.83x |
| Buckle | 3.36% | 3.79x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Location attribute.
Index: A comparison of the Toyota audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota audience is Mobile Industry Information.
| Content Affinity | Composition | Index |
| Mobile Industry Information | 0.24% | 6.04x |
| Cars, Travel & Food | 0.03% | 5.46x |
| Music Education | 0.14% | 4.40x |
| Learning & Development Products | 0.09% | 3.99x |
| Arabic News | 0.09% | 3.88x |
| Dental Health | 0.09% | 3.84x |
| Shopping Catalogs | 0.09% | 3.77x |
| Healthcare - Doctors & Diagnosis | 0.19% | 3.71x |
| Bags & Luggage | 0.14% | 3.67x |
| Machines & Industrial Supplies | 0.09% | 3.63x |
Composition Percentage:
The overlap percentage between the Toyota audience and the Content Affinity attribute.
Index: A comparison of the Toyota audience to the internet population.
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DEMOGRAPHICS
The Toyota audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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