Dstillery Audiences

TOYS R US

Audience Size: 31.9 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 13.64% 5.03x
Countdown to the Beach Travelers 9.09% 3.55x
Pennsylvania County and Local Fair Visitors 7.87% 3.49x
Mid-Range Grocery Shoppers 6.74% 3.49x
Key West Florida Trip Planners 9.09% 3.03x
Northeastern Voters 4.49% 2.54x
Neurologists 4.49% 2.51x
Travel Reward Points Enthusiasts 3.75% 2.41x
Renaissance Faire Visitors 4.87% 2.41x
Natural Pet Food Shoppers 5.24% 2.29x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is J. Crew.

Location Composition Index
J. Crew 13.89% 38.20x
American Eagle Outfitters 14.58% 22.94x
The Childrens Place 20.14% 21.95x
Gymboree 8.33% 16.74x
Gap 9.03% 16.14x
Zumiez 8.33% 15.79x
Dressbarn 8.33% 15.15x
Abercrombie & Fitch 0.68% 14.92x
Michael Kors 5.56% 14.75x
Aeropostale 8.33% 13.15x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Assorted Topics (Nhl, Hot Sauce, Video Games, Law).

Content Affinity Composition Index
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 13.64% 5.71x
Philippines News 0.70% 5.11x
Florida Local News Cluster 13.64% 4.89x
Space & National Security 1.12% 4.84x
Sports - Climbing, Non-traditional 1.12% 4.54x
Writing Tools & Citation 1.87% 3.83x
Quotes & Inspiration 0.75% 3.81x
Assorted Topics (Business News, Cooking, Recipes) 22.73% 3.77x
LGBTQ Advocacy 1.12% 3.59x
Alternative Movie Streaming 0.09% 3.56x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male