Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 75.9 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Compact Pickup Auto Intenders.
| Interest | Composition | Index |
| Compact Pickup Auto Intenders | 2.32% | 2.32x |
| Candy Shoppers | 4.29% | 2.15x |
| United Nations Donors | 2.86% | 2.14x |
| Holiday Season Department Store Deal Shoppers | 3.04% | 2.06x |
| Pennsylvania County and Local Fair Visitors | 4.82% | 2.05x |
| Philadelphia Trip Planners | 2.86% | 2.01x |
| Luxury Home Fixture Shoppers | 4.46% | 1.98x |
| Patriotic Party Decoration Shoppers | 3.75% | 1.95x |
| Credit Score Researchers | 3.93% | 1.91x |
| Flight and Hotel Shoppers | 3.39% | 1.91x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 5.29% | 40.35x |
| J. Crew | 15.43% | 33.97x |
| Kate Spade | 6.77% | 27.43x |
| Coach | 6.95% | 19.32x |
| American Eagle Outfitters | 13.51% | 18.09x |
| Michael Kors | 7.36% | 17.79x |
| The Childrens Place | 18.97% | 16.74x |
| Gap | 11.65% | 16.20x |
| Gymboree | 9.47% | 16.13x |
| Brooks Brothers | 3.45% | 14.65x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.54% | 5.52x |
| Dial-Up Internet | 0.71% | 5.44x |
| Philadelphia Cluster | 3.39% | 4.00x |
| Back & Spine | 0.54% | 3.76x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| Philanthropy - Charities & Fundraising | 0.30% | 3.54x |
| Routers, Switches & Networking | 0.89% | 3.34x |
| Online Ticket Buyers | 0.54% | 3.30x |
| Fashion & Retail | 0.36% | 3.30x |
| Job Interview Process | 0.15% | 3.26x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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