Dstillery Audiences

TOYS R US

Audience Size: 446.1 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 446.1 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 5.57x
New York City Events Researchers 3.78% 1.83x
Readers of Dominican Republic Content 2.46% 1.77x
New York Rangers Fans 2.78% 1.72x
New York Mets Fans 2.66% 1.71x
Online Grocery Shoppers 3.90% 1.65x
New York Trip Planners 3.92% 1.64x
Readers of Colombian Content 2.20% 1.62x
Readers of South American Content 2.75% 1.62x
Ballet Enthusiasts 3.28% 1.61x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 6.32% 38.94x
Columbia 6.20% 25.53x
Levi Strauss 5.74% 20.55x
Everlane 0.35% 18.46x
Aeropostale 12.94% 17.21x
Ralph Lauren 3.82% 17.06x
Michael Kors 10.84% 16.66x
Saint Laurent Paris 2.21% 15.77x
Charlotte Russe 9.69% 15.20x
Topshop 0.87% 14.60x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.08% 46.93x
Golf & Boats 0.03% 31.72x
Canada News 0.02% 25.84x
Quebec Hunting & Outdoors Cluster 0.02% 23.42x
Washington D.C. Hotels 0.02% 13.16x
Sports - Skiing, Snowboarding 0.02% 12.73x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 11.36x
Handyman Tools 0.01% 11.07x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 10.60x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.35x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female