Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 446.1 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 5.57x |
| New York City Events Researchers | 3.78% | 1.83x |
| Readers of Dominican Republic Content | 2.46% | 1.77x |
| New York Rangers Fans | 2.78% | 1.72x |
| New York Mets Fans | 2.66% | 1.71x |
| Online Grocery Shoppers | 3.90% | 1.65x |
| New York Trip Planners | 3.92% | 1.64x |
| Readers of Colombian Content | 2.20% | 1.62x |
| Readers of South American Content | 2.75% | 1.62x |
| Ballet Enthusiasts | 3.28% | 1.61x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 6.32% | 38.94x |
| Columbia | 6.20% | 25.53x |
| Levi Strauss | 5.74% | 20.55x |
| Everlane | 0.35% | 18.46x |
| Aeropostale | 12.94% | 17.21x |
| Ralph Lauren | 3.82% | 17.06x |
| Michael Kors | 10.84% | 16.66x |
| Saint Laurent Paris | 2.21% | 15.77x |
| Charlotte Russe | 9.69% | 15.20x |
| Topshop | 0.87% | 14.60x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.08% | 46.93x |
| Golf & Boats | 0.03% | 31.72x |
| Canada News | 0.02% | 25.84x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 23.42x |
| Washington D.C. Hotels | 0.02% | 13.16x |
| Sports - Skiing, Snowboarding | 0.02% | 12.73x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 11.36x |
| Handyman Tools | 0.01% | 11.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 10.60x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 10.35x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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