Dstillery Audiences

TOYS R US

Audience Size: 424.6 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 424.6 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 3.80% 1.98x
New York City Events Researchers 3.36% 1.80x
Readers of South American Content 3.44% 1.71x
Reggaeton Fans 4.55% 1.68x
Cricket Enthusiasts 2.65% 1.67x
Readers of Belizean Content 3.36% 1.62x
Brooklyn Nets Fans 3.01% 1.61x
Oregon Ducks Fans 2.73% 1.60x
Ballet Enthusiasts 3.12% 1.59x
Readers of Mexican Content 3.20% 1.56x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 7.44% 35.22x
Levi Strauss 7.21% 26.01x
Columbia 6.52% 23.70x
Supreme 0.49% 20.57x
Everlane 0.49% 20.28x
Topshop 1.75% 20.15x
Kate Spade 10.28% 18.15x
Uniqlo 5.38% 16.81x
Aeropostale 20.27% 16.13x
Charlotte Russe 13.92% 15.93x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.16% 5.84x
Vietnam Cluster 0.12% 4.51x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.24% 4.20x
Canadian News 0.08% 2.94x
Mexico Travel 0.05% 2.88x
China Cluster 0.36% 2.83x
Retail Industry News 0.16% 2.77x
French News & Gossip Cluster 0.08% 2.73x
Office Furniture Design 0.07% 2.70x
Spanish Lifestyle & Health 0.16% 2.63x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male