Dstillery Audiences

TOYS R US

Audience Size: 432.2 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 432.2 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.74% 1.91x
New York Trip Planners 2.52% 1.84x
New York City Events Researchers 2.48% 1.84x
Readers of Belizean Content 2.65% 1.75x
Readers of Caribbean Content 2.59% 1.69x
Ballet Enthusiasts 2.20% 1.65x
Readers of Colombian Content 2.26% 1.59x
Drug Store Shoppers 1.62% 1.59x
Readers of South American Content 2.33% 1.57x
Readers of Panamanian Content 2.31% 1.56x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Columbia.

Location Composition Index
Columbia 3.73% 28.60x
Michael Kors 6.74% 26.41x
Everlane 0.24% 22.30x
Express Outlets 1.12% 20.39x
H&M 8.86% 18.02x
Ralph Lauren 1.82% 17.59x
Levi Strauss 2.28% 17.10x
Calvin Klein 1.89% 16.62x
Aeropostale 6.98% 16.04x
Zumiez 6.57% 15.44x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.07% 3.35x
New York City Education & News Cluster 1.41% 3.17x
Hudson Valley New York Media 0.79% 2.90x
Central California Cluster 0.71% 2.89x
New York City Real Estate Research Cluster 1.05% 2.81x
Brazil & Portugal News 0.12% 2.65x
Instagram Management 0.10% 2.40x
NYC Tourist Attractions 1.44% 2.34x
New York City Family & Activity Cluster 1.27% 2.31x
Latin American Spanish Language News 0.20% 2.19x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female