Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 311.3 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.57% | 2.08x |
| Readers of South American Content | 4.73% | 2.08x |
| Kansas City Royals Fans | 4.24% | 1.96x |
| Real Estate Decision Makers | 3.57% | 1.93x |
| Readers of Colombian Content | 4.15% | 1.91x |
| Readers of Dominican Republic Content | 4.24% | 1.86x |
| Readers of Honduran Content | 4.34% | 1.83x |
| Professional Medical Journal Readers | 0.19% | 1.79x |
| Infiniti Vehicle Shoppers | 3.47% | 1.78x |
| Retail Job Seekers | 3.66% | 1.76x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 6.99% | 37.98x |
| Everlane | 0.41% | 24.61x |
| Kate Spade | 11.09% | 23.29x |
| Topshop | 1.16% | 21.96x |
| Supreme | 0.38% | 21.57x |
| Uniqlo | 4.89% | 19.56x |
| Charlotte Russe | 5.91% | 19.00x |
| Ralph Lauren | 5.18% | 18.59x |
| Coach | 14.74% | 18.25x |
| Abercrombie & Fitch | 1.68% | 17.94x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.29% | 5.95x |
| Oil & Energy | 0.48% | 5.54x |
| French Canadian Cluster | 0.19% | 3.82x |
| Hipster Clothing | 0.09% | 3.75x |
| Mobile Industry Information | 0.29% | 3.72x |
| Film Production | 0.19% | 3.59x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| New York City Real Estate Research Cluster | 1.35% | 3.28x |
| Job Interview Process | 0.15% | 3.26x |
| Peru Media | 0.48% | 3.24x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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