Dstillery Audiences

TOYS R US

Audience Size: 72.8 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 72.8 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Philadelphia Phillies Fans.

Interest Composition Index
Philadelphia Phillies Fans 5.16% 2.27x
Fathers Day Celebrators 3.06% 2.23x
Pantry Recipes Researchers 2.49% 2.19x
Asheville Trip Planners 4.59% 2.08x
Hawaii Trip Planners 4.02% 2.05x
Urban Skateboarding Sneaker Shoppers 4.97% 2.03x
Pennsylvania County and Local Fair Visitors 4.78% 1.99x
Philadelphia 76ers Fans 3.63% 1.97x
Online Investors 2.87% 1.95x
Readers of Argentinian Content 3.06% 1.93x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 4.03% 43.20x
J. Crew 13.61% 42.43x
Kate Spade 5.14% 30.39x
Michael Kors 6.02% 21.88x
American Eagle Outfitters 11.36% 21.12x
Coach 5.23% 20.81x
The Childrens Place 15.62% 18.79x
Gap 9.83% 18.45x
Gymboree 7.28% 17.59x
Banana Republic 7.87% 16.20x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.57% 5.74x
Philadelphia Cluster 5.35% 4.58x
Spanish Health & Wellness 0.38% 3.67x
Alternative Movie Streaming 0.09% 3.56x
Assorted Topics (Power Trains, Drones, Web Design) 0.38% 3.53x
New England Universities 0.57% 3.38x
Design Software 0.38% 3.36x
Peru Media 0.38% 3.28x
Job Interview Process 0.15% 3.26x
DIY Decoration & Furniture 0.57% 3.22x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female