Dstillery Audiences

TOYS R US

Audience Size: 498.8 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 498.8 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.56% 1.80x
Ballet Enthusiasts 2.51% 1.78x
Online Grocery Shoppers 2.73% 1.73x
Las Vegas Nightlife Researchers 3.06% 1.70x
New York Trip Planners 2.71% 1.66x
California Trip Planners 2.56% 1.64x
San Diego Trip Planners 2.58% 1.59x
Readers of Belizean Content 2.07% 1.59x
Luxury Womens Brands Shoppers 2.02% 1.58x
California Skiers and Snowboarders 2.05% 1.57x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 3.15% 31.51x
Columbia 4.77% 26.02x
Michael Kors 7.23% 22.14x
Ralph Lauren 2.95% 20.81x
Everlane 0.28% 19.20x
Aeropostale 7.50% 16.74x
Levi Strauss 2.47% 15.89x
Calvin Klein 1.93% 15.25x
H&M 10.94% 14.86x
Saint Laurent Paris 1.87% 14.45x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.44% 5.47x
Auctions & Repossessions 0.20% 3.55x
Retail Industry News 0.18% 2.86x
Instagram Management 0.10% 2.56x
NYC Tourist Attractions 1.75% 2.56x
New York City Real Estate Research Cluster 1.14% 2.55x
New York City Family & Activity Cluster 1.54% 2.48x
Northern California Cluster 1.27% 2.31x
Hudson Valley New York Media 0.68% 2.25x
India Cluster 0.15% 2.19x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male