Dstillery Audiences

TOYS R US

Audience Size: 166.6 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 166.6 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 2.26% 3.17x
School Closings Updates Readers 1.20% 2.72x
Home-Made Face Mask Researchers 1.20% 2.64x
Mid-Range Grocery Shoppers 3.99% 2.54x
COVID Thanksgiving Planners 2.13% 2.53x
Trendy Shoe Shoppers 1.20% 2.44x
Women's Health Researchers 1.33% 2.42x
Luxury Retail Researchers 1.06% 2.42x
Readers of Jewish Content 2.26% 2.40x
Readers of Malayalam Content 3.19% 2.39x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 6.27% 13.32x
Kate Spade 8.04% 9.38x
Ralph Lauren 3.84% 6.45x
Levi Strauss 0.07% 6.38x
Uniqlo 1.40% 6.33x
Coach 8.46% 6.16x
J. Crew 9.58% 5.91x
H&M 10.03% 5.77x
Michael Kors 10.02% 5.72x
Gap 15.19% 5.57x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.40% 5.10x
Philadelphia Cluster 3.46% 4.29x
Trucking 0.40% 4.13x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.13% 3.92x
Calendar & Holidays 0.27% 3.85x
Backpacking 0.40% 3.61x
Alternative Movie Streaming 0.09% 3.56x
New Jersey Travel Location Cluster 0.66% 3.50x
Cruise Vacations 0.27% 3.32x
Travel Adventure 0.66% 3.26x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female