Dstillery Audiences

TOYS R US

Audience Size: 35.3 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 7.31% 3.66x
Philadelphia Trip Planners 4.23% 3.38x
Childrens Museum Visitors 5.77% 3.09x
Pennsylvania County and Local Fair Visitors 7.31% 3.06x
Stay-at-Home Parents 5.00% 2.88x
Personal Bank Comparison Researchers 5.38% 2.77x
Chocolate Lovers 5.00% 2.68x
Telemedicine Content Readers 1.92% 2.64x
Road Trip Planners 5.38% 2.61x
Meme Users 5.00% 2.57x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 5.93% 58.75x
J. Crew 19.08% 48.86x
Kate Spade 6.79% 30.64x
American Eagle Outfitters 17.80% 24.72x
The Childrens Place 22.72% 21.53x
Abercrombie & Fitch 0.70% 19.37x
Gymboree 8.81% 17.34x
Coach 5.81% 17.10x
Michael Kors 6.82% 17.09x
Ralph Lauren 2.45% 16.86x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 8.08% 7.31x
New Jersey Travel Location Cluster 1.15% 5.66x
Electronic Accessories 0.77% 3.94x
Trucking 0.84% 3.88x
Finance & Accounting Cluster 0.77% 3.61x
Alternative Movie Streaming 0.09% 3.56x
Motorcycle Lifestyle Researchers 1.09% 3.43x
Car Enthusiasts 1.54% 3.35x
Northeast Pennsylvania Cluster 2.69% 3.30x
Conscious Living 0.77% 3.27x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female