Dstillery Audiences

TOYS R US

Audience Size: 63.1 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.37% 2.65x
Online Payroll Services Users 3.41% 2.44x
Business News Readers 1.91% 2.42x
Mature Parents 2.59% 2.38x
COVID Vaccine Researchers 1.77% 2.30x
Conservative News Readers 3.55% 2.30x
Orlando Activities Researchers 0.27% 2.30x
F1 Racing Enthusiasts 2.86% 2.27x
Nashville Activity Researchers 0.55% 2.25x
Men's Health Researchers 0.82% 2.20x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 5.11% 63.80x
Kate Spade 4.13% 32.59x
J. Crew 9.63% 31.84x
Levi Strauss 2.04% 28.66x
Ralph Lauren 2.61% 26.17x
Coach 5.06% 23.32x
The Childrens Place 11.95% 20.73x
Gymboree 10.18% 19.26x
Michael Kors 5.76% 18.81x
Abercrombie & Fitch 1.15% 16.61x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 0.41% 4.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.13% 3.92x
New York City Education & News Cluster 0.25% 3.67x
Alternative Movie Streaming 0.09% 3.56x
Space & National Security 0.55% 3.53x
Online Mini Game Players 0.25% 3.49x
Science Education & Resources 0.27% 3.42x
Philadelphia Cluster 2.32% 3.40x
Detroit News 2.32% 3.38x
High-End Audio 0.27% 3.31x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male