Dstillery Audiences

TOYS R US

Audience Size: 256.6 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 256.6 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.18% 3.81x
Executive Travelers 1.28% 1.82x
Detroit Red Wings Fans 3.02% 1.81x
Telemedicine Content Readers 0.82% 1.81x
Subaru Vehicle Shoppers 2.11% 1.79x
Philadelphia Trip Planners 1.65% 1.79x
Sale Seekers 1.74% 1.78x
New York City Events Researchers 1.65% 1.78x
Accounting & CPA Continuing Education Researchers 3.02% 1.78x
Readers of Dominican Republic Content 3.57% 1.77x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 7.08% 16.47x
Kate Spade 8.16% 10.72x
Uniqlo 1.39% 6.99x
J. Crew 9.96% 6.95x
Coach 7.94% 6.89x
H&M 9.71% 6.57x
Charlotte Russe 1.22% 6.39x
Michael Kors 9.03% 6.23x
Ralph Lauren 3.59% 6.11x
Gap 14.49% 6.10x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.18% 3.86x
Alternative Movie Streaming 0.09% 3.56x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.15% 3.54x
Private Aviation 0.18% 3.53x
Design Software 0.18% 3.32x
Broadway Information 0.46% 3.22x
China Cluster 0.17% 3.20x
Pet Forums 0.27% 3.19x
Philadelphia Cluster 2.57% 3.18x
Peru Media 0.18% 3.11x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female