Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 166.6 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 2.26% | 3.17x |
| School Closings Updates Readers | 1.20% | 2.72x |
| Home-Made Face Mask Researchers | 1.20% | 2.64x |
| Mid-Range Grocery Shoppers | 3.99% | 2.54x |
| COVID Thanksgiving Planners | 2.13% | 2.53x |
| Trendy Shoe Shoppers | 1.20% | 2.44x |
| Women's Health Researchers | 1.33% | 2.42x |
| Luxury Retail Researchers | 1.06% | 2.42x |
| Readers of Jewish Content | 2.26% | 2.40x |
| Readers of Malayalam Content | 3.19% | 2.39x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 6.27% | 13.32x |
| Kate Spade | 8.04% | 9.38x |
| Ralph Lauren | 3.84% | 6.45x |
| Levi Strauss | 0.07% | 6.38x |
| Uniqlo | 1.40% | 6.33x |
| Coach | 8.46% | 6.16x |
| J. Crew | 9.58% | 5.91x |
| H&M | 10.03% | 5.77x |
| Michael Kors | 10.02% | 5.72x |
| Gap | 15.19% | 5.57x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.40% | 5.10x |
| Philadelphia Cluster | 3.46% | 4.29x |
| Trucking | 0.40% | 4.13x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.13% | 3.92x |
| Calendar & Holidays | 0.27% | 3.85x |
| Backpacking | 0.40% | 3.61x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| New Jersey Travel Location Cluster | 0.66% | 3.50x |
| Cruise Vacations | 0.27% | 3.32x |
| Travel Adventure | 0.66% | 3.26x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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