Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 432.2 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.74% | 1.91x |
| New York Trip Planners | 2.52% | 1.84x |
| New York City Events Researchers | 2.48% | 1.84x |
| Readers of Belizean Content | 2.65% | 1.75x |
| Readers of Caribbean Content | 2.59% | 1.69x |
| Ballet Enthusiasts | 2.20% | 1.65x |
| Readers of Colombian Content | 2.26% | 1.59x |
| Drug Store Shoppers | 1.62% | 1.59x |
| Readers of South American Content | 2.33% | 1.57x |
| Readers of Panamanian Content | 2.31% | 1.56x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Columbia.
| Location | Composition | Index |
| Columbia | 3.73% | 28.60x |
| Michael Kors | 6.74% | 26.41x |
| Everlane | 0.24% | 22.30x |
| Express Outlets | 1.12% | 20.39x |
| H&M | 8.86% | 18.02x |
| Ralph Lauren | 1.82% | 17.59x |
| Levi Strauss | 2.28% | 17.10x |
| Calvin Klein | 1.89% | 16.62x |
| Aeropostale | 6.98% | 16.04x |
| Zumiez | 6.57% | 15.44x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.07% | 3.35x |
| New York City Education & News Cluster | 1.41% | 3.17x |
| Hudson Valley New York Media | 0.79% | 2.90x |
| Central California Cluster | 0.71% | 2.89x |
| New York City Real Estate Research Cluster | 1.05% | 2.81x |
| Brazil & Portugal News | 0.12% | 2.65x |
| Instagram Management | 0.10% | 2.40x |
| NYC Tourist Attractions | 1.44% | 2.34x |
| New York City Family & Activity Cluster | 1.27% | 2.31x |
| Latin American Spanish Language News | 0.20% | 2.19x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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