Dstillery Audiences

TOYS R US

Audience Size: 75.9 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 75.9 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Compact Pickup Auto Intenders.

Interest Composition Index
Compact Pickup Auto Intenders 2.32% 2.32x
Candy Shoppers 4.29% 2.15x
United Nations Donors 2.86% 2.14x
Holiday Season Department Store Deal Shoppers 3.04% 2.06x
Pennsylvania County and Local Fair Visitors 4.82% 2.05x
Philadelphia Trip Planners 2.86% 2.01x
Luxury Home Fixture Shoppers 4.46% 1.98x
Patriotic Party Decoration Shoppers 3.75% 1.95x
Credit Score Researchers 3.93% 1.91x
Flight and Hotel Shoppers 3.39% 1.91x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 5.29% 40.35x
J. Crew 15.43% 33.97x
Kate Spade 6.77% 27.43x
Coach 6.95% 19.32x
American Eagle Outfitters 13.51% 18.09x
Michael Kors 7.36% 17.79x
The Childrens Place 18.97% 16.74x
Gap 11.65% 16.20x
Gymboree 9.47% 16.13x
Brooks Brothers 3.45% 14.65x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.54% 5.52x
Dial-Up Internet 0.71% 5.44x
Philadelphia Cluster 3.39% 4.00x
Back & Spine 0.54% 3.76x
Alternative Movie Streaming 0.09% 3.56x
Philanthropy - Charities & Fundraising 0.30% 3.54x
Routers, Switches & Networking 0.89% 3.34x
Online Ticket Buyers 0.54% 3.30x
Fashion & Retail 0.36% 3.30x
Job Interview Process 0.15% 3.26x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male