Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 498.8 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.56% | 1.80x |
| Ballet Enthusiasts | 2.51% | 1.78x |
| Online Grocery Shoppers | 2.73% | 1.73x |
| Las Vegas Nightlife Researchers | 3.06% | 1.70x |
| New York Trip Planners | 2.71% | 1.66x |
| California Trip Planners | 2.56% | 1.64x |
| San Diego Trip Planners | 2.58% | 1.59x |
| Readers of Belizean Content | 2.07% | 1.59x |
| Luxury Womens Brands Shoppers | 2.02% | 1.58x |
| California Skiers and Snowboarders | 2.05% | 1.57x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 3.15% | 31.51x |
| Columbia | 4.77% | 26.02x |
| Michael Kors | 7.23% | 22.14x |
| Ralph Lauren | 2.95% | 20.81x |
| Everlane | 0.28% | 19.20x |
| Aeropostale | 7.50% | 16.74x |
| Levi Strauss | 2.47% | 15.89x |
| Calvin Klein | 1.93% | 15.25x |
| H&M | 10.94% | 14.86x |
| Saint Laurent Paris | 1.87% | 14.45x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.44% | 5.47x |
| Auctions & Repossessions | 0.20% | 3.55x |
| Retail Industry News | 0.18% | 2.86x |
| Instagram Management | 0.10% | 2.56x |
| NYC Tourist Attractions | 1.75% | 2.56x |
| New York City Real Estate Research Cluster | 1.14% | 2.55x |
| New York City Family & Activity Cluster | 1.54% | 2.48x |
| Northern California Cluster | 1.27% | 2.31x |
| Hudson Valley New York Media | 0.68% | 2.25x |
| India Cluster | 0.15% | 2.19x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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