Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 431.6 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.26x |
| Readers of South American Content | 4.59% | 2.25x |
| Readers of El Salvadoran Content | 4.24% | 2.11x |
| Readers of Honduran Content | 3.92% | 2.11x |
| Readers of Caribbean Content | 3.86% | 1.93x |
| Readers of Dominican Republic Content | 3.71% | 1.93x |
| New York City Events Researchers | 4.21% | 1.92x |
| Readers of Belizean Content | 3.86% | 1.85x |
| Ballet Enthusiasts | 4.33% | 1.85x |
| Readers of Guatemalan Content | 3.62% | 1.85x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 7.91% | 34.19x |
| Levi Strauss | 5.38% | 26.47x |
| Everlane | 0.57% | 23.05x |
| Topshop | 1.74% | 21.03x |
| Supreme | 0.46% | 20.78x |
| Columbia | 5.31% | 20.24x |
| Kate Spade | 12.19% | 19.70x |
| Uniqlo | 6.11% | 18.07x |
| Charlotte Russe | 11.11% | 16.04x |
| Coach | 17.68% | 16.03x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.15% | 7.36x |
| Alternative Movie Streaming | 0.21% | 6.72x |
| Vietnam Cluster | 0.18% | 5.97x |
| Paper & Packaging | 0.09% | 5.76x |
| French Canadian Cluster | 0.18% | 5.22x |
| Canadian Lifestyle | 0.09% | 5.06x |
| Office Furniture Design | 0.09% | 4.58x |
| Retail Industry News | 0.21% | 4.14x |
| Law School Research Cluster | 0.06% | 3.86x |
| Chemicals | 0.06% | 3.69x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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