Dstillery Audiences

TOYS R US

Audience Size: 311.3 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 311.3 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.57% 2.08x
Readers of South American Content 4.73% 2.08x
Kansas City Royals Fans 4.24% 1.96x
Real Estate Decision Makers 3.57% 1.93x
Readers of Colombian Content 4.15% 1.91x
Readers of Dominican Republic Content 4.24% 1.86x
Readers of Honduran Content 4.34% 1.83x
Professional Medical Journal Readers 0.19% 1.79x
Infiniti Vehicle Shoppers 3.47% 1.78x
Retail Job Seekers 3.66% 1.76x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 6.99% 37.98x
Everlane 0.41% 24.61x
Kate Spade 11.09% 23.29x
Topshop 1.16% 21.96x
Supreme 0.38% 21.57x
Uniqlo 4.89% 19.56x
Charlotte Russe 5.91% 19.00x
Ralph Lauren 5.18% 18.59x
Coach 14.74% 18.25x
Abercrombie & Fitch 1.68% 17.94x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.29% 5.95x
Oil & Energy 0.48% 5.54x
French Canadian Cluster 0.19% 3.82x
Hipster Clothing 0.09% 3.75x
Mobile Industry Information 0.29% 3.72x
Film Production 0.19% 3.59x
Alternative Movie Streaming 0.09% 3.56x
New York City Real Estate Research Cluster 1.35% 3.28x
Job Interview Process 0.15% 3.26x
Peru Media 0.48% 3.24x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male