Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 13.64% | 5.03x |
| Countdown to the Beach Travelers | 9.09% | 3.55x |
| Pennsylvania County and Local Fair Visitors | 7.87% | 3.49x |
| Mid-Range Grocery Shoppers | 6.74% | 3.49x |
| Key West Florida Trip Planners | 9.09% | 3.03x |
| Northeastern Voters | 4.49% | 2.54x |
| Neurologists | 4.49% | 2.51x |
| Travel Reward Points Enthusiasts | 3.75% | 2.41x |
| Renaissance Faire Visitors | 4.87% | 2.41x |
| Natural Pet Food Shoppers | 5.24% | 2.29x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 13.89% | 38.20x |
| American Eagle Outfitters | 14.58% | 22.94x |
| The Childrens Place | 20.14% | 21.95x |
| Gymboree | 8.33% | 16.74x |
| Gap | 9.03% | 16.14x |
| Zumiez | 8.33% | 15.79x |
| Dressbarn | 8.33% | 15.15x |
| Abercrombie & Fitch | 0.68% | 14.92x |
| Michael Kors | 5.56% | 14.75x |
| Aeropostale | 8.33% | 13.15x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Assorted Topics (Nhl, Hot Sauce, Video Games, Law).
| Content Affinity | Composition | Index |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 13.64% | 5.71x |
| Philippines News | 0.70% | 5.11x |
| Florida Local News Cluster | 13.64% | 4.89x |
| Space & National Security | 1.12% | 4.84x |
| Sports - Climbing, Non-traditional | 1.12% | 4.54x |
| Writing Tools & Citation | 1.87% | 3.83x |
| Quotes & Inspiration | 0.75% | 3.81x |
| Assorted Topics (Business News, Cooking, Recipes) | 22.73% | 3.77x |
| LGBTQ Advocacy | 1.12% | 3.59x |
| Alternative Movie Streaming | 0.09% | 3.56x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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