Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 1.32% | 3.68x |
| Harvard University Fans | 0.74% | 3.65x |
| Family Adventures Travelers | 0.49% | 3.65x |
| Ivy League College Researchers | 0.46% | 3.06x |
| Gas Discount Researchers | 0.44% | 2.85x |
| Vinyl Record Collectors | 2.41% | 2.82x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.88% | 2.75x |
| Jazz Festival Enthusiasts | 2.19% | 2.69x |
| Guitar Enthusiasts | 3.73% | 2.48x |
| Musical Instrument Purchasers | 3.73% | 2.43x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 4.51% | 66.83x |
| Calvin Klein | 1.27% | 44.02x |
| Levi Strauss | 4.21% | 36.71x |
| Kate Spade | 1.67% | 34.19x |
| Ralph Lauren | 2.39% | 34.14x |
| The Childrens Place | 6.59% | 30.27x |
| Michael Kors | 6.18% | 29.45x |
| Banana Republic | 3.66% | 26.60x |
| Brooks Brothers | 2.26% | 25.39x |
| Abercrombie & Fitch | 2.07% | 25.25x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 0.66% | 4.70x |
| Assorted Topics (Events, Tickets, Fitness) | 0.74% | 4.10x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.13% | 3.92x |
| Live Music | 0.88% | 3.89x |
| K-12 Teacher Resources | 0.70% | 3.78x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| Anime | 0.66% | 3.44x |
| Legal Information Research Cluster | 0.16% | 3.25x |
| Central California Cluster | 0.16% | 3.25x |
| Detroit News | 1.97% | 3.24x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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