Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 438.6 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is New York Rangers Fans.
| Interest | Composition | Index |
| New York Rangers Fans | 4.56% | 2.25x |
| UConn Huskies Fans | 3.32% | 1.95x |
| Cricket Enthusiasts | 3.24% | 1.89x |
| New York City Events Researchers | 4.25% | 1.84x |
| New York Knicks Fans | 3.47% | 1.81x |
| Sports Memorabilia Shoppers | 4.02% | 1.80x |
| Brooklyn Nets Fans | 3.55% | 1.76x |
| Reggaeton Fans | 3.71% | 1.72x |
| Readers of Dominican Republic Content | 2.39% | 1.68x |
| Readers of Guatemalan Content | 2.39% | 1.63x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 4.52% | 29.13x |
| Columbia | 5.35% | 22.27x |
| Ralph Lauren | 3.90% | 17.30x |
| Michael Kors | 9.17% | 17.17x |
| Aeropostale | 9.56% | 15.30x |
| Levi Strauss | 3.15% | 14.68x |
| Everlane | 0.29% | 14.51x |
| Saint Laurent Paris | 2.23% | 14.13x |
| Topshop | 0.64% | 13.24x |
| Hollister | 7.15% | 12.66x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.08% | 46.93x |
| Golf & Boats | 0.03% | 31.72x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 23.42x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 14.35x |
| Washington D.C. Hotels | 0.02% | 13.16x |
| Sports - Skiing, Snowboarding | 0.02% | 12.73x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 11.36x |
| Handyman Tools | 0.01% | 11.07x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 10.35x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 9.78x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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