Dstillery Audiences

TOYS R US

Audience Size: 135.1 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 135.1 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Indian Food Enthusiasts.

Interest Composition Index
Indian Food Enthusiasts 3.24% 2.32x
Cricket Enthusiasts 2.92% 2.24x
Philadelphia Phillies Fans 4.86% 2.16x
New York City Events Researchers 2.43% 2.12x
Pennsylvania County and Local Fair Visitors 4.70% 2.09x
Supply Chain Professionals 4.05% 1.98x
Teen Content Readers 3.57% 1.94x
Indianapolis Colts Fans 4.21% 1.93x
Indiana Pacers Fans 4.05% 1.86x
Philadelphia Trip Planners 2.59% 1.83x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 5.07% 44.63x
Kate Spade 7.59% 26.40x
Everlane 0.20% 23.48x
Supreme 0.20% 20.84x
Coach 9.37% 20.39x
J. Crew 10.86% 19.58x
Uniqlo 2.65% 19.17x
H&M 12.21% 18.94x
Topshop 0.43% 18.49x
Michael Kors 9.99% 18.21x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 4.86% 4.19x
Nursing 0.36% 3.69x
Alternative Movie Streaming 0.09% 3.56x
Business News & Information Readers 0.49% 3.55x
Peru Media 0.49% 3.55x
Disease Cluster 0.33% 3.36x
Crossfit & Obstacle Race Enthusiasts 0.32% 3.32x
Job Interview Process 0.15% 3.26x
Painting & Renovation 0.32% 2.96x
Northeast Pennsylvania Cluster 3.24% 2.87x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male