Dstillery Audiences

TOYS R US

Audience Size: 438.6 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 438.6 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 4.56% 2.25x
UConn Huskies Fans 3.32% 1.95x
Cricket Enthusiasts 3.24% 1.89x
New York City Events Researchers 4.25% 1.84x
New York Knicks Fans 3.47% 1.81x
Sports Memorabilia Shoppers 4.02% 1.80x
Brooklyn Nets Fans 3.55% 1.76x
Reggaeton Fans 3.71% 1.72x
Readers of Dominican Republic Content 2.39% 1.68x
Readers of Guatemalan Content 2.39% 1.63x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 4.52% 29.13x
Columbia 5.35% 22.27x
Ralph Lauren 3.90% 17.30x
Michael Kors 9.17% 17.17x
Aeropostale 9.56% 15.30x
Levi Strauss 3.15% 14.68x
Everlane 0.29% 14.51x
Saint Laurent Paris 2.23% 14.13x
Topshop 0.64% 13.24x
Hollister 7.15% 12.66x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.08% 46.93x
Golf & Boats 0.03% 31.72x
Quebec Hunting & Outdoors Cluster 0.02% 23.42x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 14.35x
Washington D.C. Hotels 0.02% 13.16x
Sports - Skiing, Snowboarding 0.02% 12.73x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 11.36x
Handyman Tools 0.01% 11.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.35x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.78x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male