Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 256.6 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.18% | 3.81x |
| Executive Travelers | 1.28% | 1.82x |
| Detroit Red Wings Fans | 3.02% | 1.81x |
| Telemedicine Content Readers | 0.82% | 1.81x |
| Subaru Vehicle Shoppers | 2.11% | 1.79x |
| Philadelphia Trip Planners | 1.65% | 1.79x |
| Sale Seekers | 1.74% | 1.78x |
| New York City Events Researchers | 1.65% | 1.78x |
| Accounting & CPA Continuing Education Researchers | 3.02% | 1.78x |
| Readers of Dominican Republic Content | 3.57% | 1.77x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 7.08% | 16.47x |
| Kate Spade | 8.16% | 10.72x |
| Uniqlo | 1.39% | 6.99x |
| J. Crew | 9.96% | 6.95x |
| Coach | 7.94% | 6.89x |
| H&M | 9.71% | 6.57x |
| Charlotte Russe | 1.22% | 6.39x |
| Michael Kors | 9.03% | 6.23x |
| Ralph Lauren | 3.59% | 6.11x |
| Gap | 14.49% | 6.10x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.18% | 3.86x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.15% | 3.54x |
| Private Aviation | 0.18% | 3.53x |
| Design Software | 0.18% | 3.32x |
| Broadway Information | 0.46% | 3.22x |
| China Cluster | 0.17% | 3.20x |
| Pet Forums | 0.27% | 3.19x |
| Philadelphia Cluster | 2.57% | 3.18x |
| Peru Media | 0.18% | 3.11x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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