Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 184.3 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.40% | 1.81x |
| Readers of Caribbean Content | 2.51% | 1.79x |
| Readers of El Salvadoran Content | 2.38% | 1.78x |
| Readers of Dominican Republic Content | 2.61% | 1.76x |
| Readers of Belizean Content | 2.59% | 1.75x |
| Readers of Guatemalan Content | 2.37% | 1.68x |
| Readers of Puerto Rican Content | 1.84% | 1.67x |
| Readers of Cuban Content | 1.81% | 1.67x |
| Readers of Nicaraguan Content | 2.11% | 1.65x |
| Readers of Mexican Content | 2.38% | 1.64x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Columbia.
| Location | Composition | Index |
| Columbia | 4.40% | 58.16x |
| Michael Kors | 6.46% | 46.10x |
| H&M | 6.72% | 27.66x |
| Calvin Klein | 1.90% | 27.08x |
| Zumiez | 5.48% | 23.23x |
| Ralph Lauren | 1.46% | 22.26x |
| American Eagle Outfitters | 8.82% | 22.10x |
| Levi Strauss | 1.51% | 21.02x |
| Aeropostale | 5.77% | 20.72x |
| Coach | 7.53% | 18.61x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.22% | 2.43x |
| Gossip & Entertainment | 0.38% | 2.36x |
| Central California Cluster | 0.54% | 2.36x |
| China Cluster | 0.24% | 2.21x |
| New York City Education & News Cluster | 0.91% | 2.17x |
| Mexico Cluster | 0.53% | 2.15x |
| Christians Prosperity Gospel | 0.30% | 2.11x |
| Latin American News | 0.22% | 2.10x |
| Spain News - Madrid & Seville | 0.24% | 2.08x |
| New Jersey Travel Location Cluster | 0.69% | 2.04x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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