Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 135.1 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Indian Food Enthusiasts.
| Interest | Composition | Index |
| Indian Food Enthusiasts | 3.24% | 2.32x |
| Cricket Enthusiasts | 2.92% | 2.24x |
| Philadelphia Phillies Fans | 4.86% | 2.16x |
| New York City Events Researchers | 2.43% | 2.12x |
| Pennsylvania County and Local Fair Visitors | 4.70% | 2.09x |
| Supply Chain Professionals | 4.05% | 1.98x |
| Teen Content Readers | 3.57% | 1.94x |
| Indianapolis Colts Fans | 4.21% | 1.93x |
| Indiana Pacers Fans | 4.05% | 1.86x |
| Philadelphia Trip Planners | 2.59% | 1.83x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 5.07% | 44.63x |
| Kate Spade | 7.59% | 26.40x |
| Everlane | 0.20% | 23.48x |
| Supreme | 0.20% | 20.84x |
| Coach | 9.37% | 20.39x |
| J. Crew | 10.86% | 19.58x |
| Uniqlo | 2.65% | 19.17x |
| H&M | 12.21% | 18.94x |
| Topshop | 0.43% | 18.49x |
| Michael Kors | 9.99% | 18.21x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 4.86% | 4.19x |
| Nursing | 0.36% | 3.69x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| Business News & Information Readers | 0.49% | 3.55x |
| Peru Media | 0.49% | 3.55x |
| Disease Cluster | 0.33% | 3.36x |
| Crossfit & Obstacle Race Enthusiasts | 0.32% | 3.32x |
| Job Interview Process | 0.15% | 3.26x |
| Painting & Renovation | 0.32% | 2.96x |
| Northeast Pennsylvania Cluster | 3.24% | 2.87x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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