Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 424.6 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 3.80% | 1.98x |
| New York City Events Researchers | 3.36% | 1.80x |
| Readers of South American Content | 3.44% | 1.71x |
| Reggaeton Fans | 4.55% | 1.68x |
| Cricket Enthusiasts | 2.65% | 1.67x |
| Readers of Belizean Content | 3.36% | 1.62x |
| Brooklyn Nets Fans | 3.01% | 1.61x |
| Oregon Ducks Fans | 2.73% | 1.60x |
| Ballet Enthusiasts | 3.12% | 1.59x |
| Readers of Mexican Content | 3.20% | 1.56x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 7.44% | 35.22x |
| Levi Strauss | 7.21% | 26.01x |
| Columbia | 6.52% | 23.70x |
| Supreme | 0.49% | 20.57x |
| Everlane | 0.49% | 20.28x |
| Topshop | 1.75% | 20.15x |
| Kate Spade | 10.28% | 18.15x |
| Uniqlo | 5.38% | 16.81x |
| Aeropostale | 20.27% | 16.13x |
| Charlotte Russe | 13.92% | 15.93x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.16% | 5.84x |
| Vietnam Cluster | 0.12% | 4.51x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.24% | 4.20x |
| Canadian News | 0.08% | 2.94x |
| Mexico Travel | 0.05% | 2.88x |
| China Cluster | 0.36% | 2.83x |
| Retail Industry News | 0.16% | 2.77x |
| French News & Gossip Cluster | 0.08% | 2.73x |
| Office Furniture Design | 0.07% | 2.70x |
| Spanish Lifestyle & Health | 0.16% | 2.63x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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