Dstillery Audiences

TOYS R US

Audience Size: 431.6 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 431.6 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.26x
Readers of South American Content 4.59% 2.25x
Readers of El Salvadoran Content 4.24% 2.11x
Readers of Honduran Content 3.92% 2.11x
Readers of Caribbean Content 3.86% 1.93x
Readers of Dominican Republic Content 3.71% 1.93x
New York City Events Researchers 4.21% 1.92x
Readers of Belizean Content 3.86% 1.85x
Ballet Enthusiasts 4.33% 1.85x
Readers of Guatemalan Content 3.62% 1.85x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 7.91% 34.19x
Levi Strauss 5.38% 26.47x
Everlane 0.57% 23.05x
Topshop 1.74% 21.03x
Supreme 0.46% 20.78x
Columbia 5.31% 20.24x
Kate Spade 12.19% 19.70x
Uniqlo 6.11% 18.07x
Charlotte Russe 11.11% 16.04x
Coach 17.68% 16.03x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.15% 7.36x
Alternative Movie Streaming 0.21% 6.72x
Vietnam Cluster 0.18% 5.97x
Paper & Packaging 0.09% 5.76x
French Canadian Cluster 0.18% 5.22x
Canadian Lifestyle 0.09% 5.06x
Office Furniture Design 0.09% 4.58x
Retail Industry News 0.21% 4.14x
Law School Research Cluster 0.06% 3.86x
Chemicals 0.06% 3.69x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male