Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.37% | 2.65x |
| Online Payroll Services Users | 3.41% | 2.44x |
| Business News Readers | 1.91% | 2.42x |
| Mature Parents | 2.59% | 2.38x |
| COVID Vaccine Researchers | 1.77% | 2.30x |
| Conservative News Readers | 3.55% | 2.30x |
| Orlando Activities Researchers | 0.27% | 2.30x |
| F1 Racing Enthusiasts | 2.86% | 2.27x |
| Nashville Activity Researchers | 0.55% | 2.25x |
| Men's Health Researchers | 0.82% | 2.20x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 5.11% | 63.80x |
| Kate Spade | 4.13% | 32.59x |
| J. Crew | 9.63% | 31.84x |
| Levi Strauss | 2.04% | 28.66x |
| Ralph Lauren | 2.61% | 26.17x |
| Coach | 5.06% | 23.32x |
| The Childrens Place | 11.95% | 20.73x |
| Gymboree | 10.18% | 19.26x |
| Michael Kors | 5.76% | 18.81x |
| Abercrombie & Fitch | 1.15% | 16.61x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 0.41% | 4.93x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.13% | 3.92x |
| New York City Education & News Cluster | 0.25% | 3.67x |
| Alternative Movie Streaming | 0.09% | 3.56x |
| Space & National Security | 0.55% | 3.53x |
| Online Mini Game Players | 0.25% | 3.49x |
| Science Education & Resources | 0.27% | 3.42x |
| Philadelphia Cluster | 2.32% | 3.40x |
| Detroit News | 2.32% | 3.38x |
| High-End Audio | 0.27% | 3.31x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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