Dstillery Audiences

TOYS R US

Audience Size: 184.3 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 184.3 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 2.40% 1.81x
Readers of Caribbean Content 2.51% 1.79x
Readers of El Salvadoran Content 2.38% 1.78x
Readers of Dominican Republic Content 2.61% 1.76x
Readers of Belizean Content 2.59% 1.75x
Readers of Guatemalan Content 2.37% 1.68x
Readers of Puerto Rican Content 1.84% 1.67x
Readers of Cuban Content 1.81% 1.67x
Readers of Nicaraguan Content 2.11% 1.65x
Readers of Mexican Content 2.38% 1.64x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Columbia.

Location Composition Index
Columbia 4.40% 58.16x
Michael Kors 6.46% 46.10x
H&M 6.72% 27.66x
Calvin Klein 1.90% 27.08x
Zumiez 5.48% 23.23x
Ralph Lauren 1.46% 22.26x
American Eagle Outfitters 8.82% 22.10x
Levi Strauss 1.51% 21.02x
Aeropostale 5.77% 20.72x
Coach 7.53% 18.61x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Online Games.

Content Affinity Composition Index
Online Games 0.22% 2.43x
Gossip & Entertainment 0.38% 2.36x
Central California Cluster 0.54% 2.36x
China Cluster 0.24% 2.21x
New York City Education & News Cluster 0.91% 2.17x
Mexico Cluster 0.53% 2.15x
Christians Prosperity Gospel 0.30% 2.11x
Latin American News 0.22% 2.10x
Spain News - Madrid & Seville 0.24% 2.08x
New Jersey Travel Location Cluster 0.69% 2.04x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male