Dstillery Audiences

TOYS R US

Audience Size: 417 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 417 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.64% 2.04x
Readers of Dominican Republic Content 3.46% 1.90x
Burger Enthusiast 1.17% 1.89x
Readers of Caribbean Content 3.72% 1.86x
Readers of Belizean Content 3.51% 1.82x
Readers of South American Content 3.35% 1.69x
Readers of Mexican Content 3.14% 1.67x
New York Trip Planners 4.26% 1.66x
Readers of El Salvadoran Content 3.14% 1.65x
Readers of Nicaraguan Content 2.93% 1.62x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 7.56% 38.47x
Columbia 7.07% 25.93x
Levi Strauss 8.12% 25.48x
Everlane 0.45% 20.77x
Topshop 1.59% 18.92x
Supreme 0.47% 18.15x
Kate Spade 8.46% 17.31x
Aeropostale 17.33% 16.78x
Saint Laurent Paris 2.48% 15.94x
Charlotte Russe 13.45% 15.89x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.05% 3.95x
Vietnam Cluster 0.11% 3.63x
Alternative Streaming Services 0.05% 3.48x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 3.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 3.37x
NYC Tourist Attractions 2.07% 3.11x
Turkey & Iran Cluster 0.05% 2.80x
Homeschooling 0.05% 2.56x
Serbia & Albania Cluster 0.05% 2.44x
Comedy Content 0.05% 2.38x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female