Explore the Toys R Us Audience
Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 417 thousand unique devices whose actions qualify for the Toys R Us audience.
INTERESTS
The Toys R Us audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toys R Us audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 3.64% | 2.04x |
| Readers of Dominican Republic Content | 3.46% | 1.90x |
| Burger Enthusiast | 1.17% | 1.89x |
| Readers of Caribbean Content | 3.72% | 1.86x |
| Readers of Belizean Content | 3.51% | 1.82x |
| Readers of South American Content | 3.35% | 1.69x |
| Readers of Mexican Content | 3.14% | 1.67x |
| New York Trip Planners | 4.26% | 1.66x |
| Readers of El Salvadoran Content | 3.14% | 1.65x |
| Readers of Nicaraguan Content | 2.93% | 1.62x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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APPAREL RETAILERS
The Toys R Us audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 7.56% | 38.47x |
| Columbia | 7.07% | 25.93x |
| Levi Strauss | 8.12% | 25.48x |
| Everlane | 0.45% | 20.77x |
| Topshop | 1.59% | 18.92x |
| Supreme | 0.47% | 18.15x |
| Kate Spade | 8.46% | 17.31x |
| Aeropostale | 17.33% | 16.78x |
| Saint Laurent Paris | 2.48% | 15.94x |
| Charlotte Russe | 13.45% | 15.89x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toys R Us audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.05% | 3.95x |
| Vietnam Cluster | 0.11% | 3.63x |
| Alternative Streaming Services | 0.05% | 3.48x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 3.43x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 3.37x |
| NYC Tourist Attractions | 2.07% | 3.11x |
| Turkey & Iran Cluster | 0.05% | 2.80x |
| Homeschooling | 0.05% | 2.56x |
| Serbia & Albania Cluster | 0.05% | 2.44x |
| Comedy Content | 0.05% | 2.38x |
Composition Percentage:
The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
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DEMOGRAPHICS
The Toys R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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