Dstillery Audiences

TOYS R US

Audience Size: 62.8 Thousand Devices

Explore the Toys R Us Audience

Below you'll find more information about the Toys R Us audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the Toys R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Toys R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys R Us audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 1.32% 3.68x
Harvard University Fans 0.74% 3.65x
Family Adventures Travelers 0.49% 3.65x
Ivy League College Researchers 0.46% 3.06x
Gas Discount Researchers 0.44% 2.85x
Vinyl Record Collectors 2.41% 2.82x
Fall/Winter 2021 Fashion Trend Researchers 0.88% 2.75x
Jazz Festival Enthusiasts 2.19% 2.69x
Guitar Enthusiasts 3.73% 2.48x
Musical Instrument Purchasers 3.73% 2.43x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Interest attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys R Us audience is Express Outlets.

Location Composition Index
Express Outlets 4.51% 66.83x
Calvin Klein 1.27% 44.02x
Levi Strauss 4.21% 36.71x
Kate Spade 1.67% 34.19x
Ralph Lauren 2.39% 34.14x
The Childrens Place 6.59% 30.27x
Michael Kors 6.18% 29.45x
Banana Republic 3.66% 26.60x
Brooks Brothers 2.26% 25.39x
Abercrombie & Fitch 2.07% 25.25x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Location attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys R Us audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 0.66% 4.70x
Assorted Topics (Events, Tickets, Fitness) 0.74% 4.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.13% 3.92x
Live Music 0.88% 3.89x
K-12 Teacher Resources 0.70% 3.78x
Alternative Movie Streaming 0.09% 3.56x
Anime 0.66% 3.44x
Legal Information Research Cluster 0.16% 3.25x
Central California Cluster 0.16% 3.25x
Detroit News 1.97% 3.24x
Composition Percentage: The overlap percentage between the Toys R Us audience and the Content Affinity attribute.
Index: A comparison of the Toys R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male