Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.80% | 3.28x |
| Mowing Equipment Shoppers | 2.52% | 2.98x |
| Xtreme Sports Fans | 2.75% | 2.59x |
| Cattle Industry New Readers | 2.28% | 2.53x |
| Hunters | 2.90% | 2.50x |
| Archery Enthusiasts | 2.62% | 2.48x |
| Outdoors Enthusiasts | 2.78% | 2.36x |
| Welding Tools and Supplies Shoppers | 2.30% | 2.32x |
| Horseback Riding Enthusiasts | 2.50% | 2.28x |
| RC Helicopters and Drones Hobbyists | 2.46% | 2.22x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 42.61% | 19.79x |
| Belk | 2.34% | 10.28x |
| Express Outlets | 0.45% | 4.85x |
| Buckle | 1.11% | 4.00x |
| Lane Bryant | 3.05% | 3.96x |
| Dressbarn | 2.53% | 3.90x |
| Aeropostale | 1.71% | 3.89x |
| American Eagle Outfitters | 2.75% | 3.50x |
| Old Navy | 3.50% | 3.49x |
| Mens Wearhouse | 4.05% | 3.38x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 1.52% | 2.42x |
| Tennessee News | 1.87% | 2.38x |
| Gun Enthusiast - Hunting & Self Defense | 2.09% | 1.91x |
| Car Forums | 2.78% | 1.77x |
| Kentucky News | 1.63% | 1.76x |
| Alabama News | 1.97% | 1.66x |
| Michigan Cluster | 2.03% | 1.64x |
| Plants & Gardening | 2.48% | 1.53x |
| Assorted Topics (Humor, Gossip, Viral Media) | 2.17% | 1.42x |
| Do It Yourself | 4.45% | 1.39x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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