Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 630.1 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 630.1 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 6.00% 2.93x
Mowing Equipment Shoppers 4.54% 2.57x
Cattle Industry New Readers 4.17% 2.48x
Hunters 5.13% 2.37x
Diesel Vehicle Shoppers 4.95% 2.36x
South State Fair Visitors 5.82% 2.29x
Countdown to the Beach Travelers 0.02% 2.29x
Outdoors Enthusiasts 4.56% 2.27x
Xtreme Sports Fans 4.30% 2.26x
Truck Shoppers 4.72% 2.22x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 4.55% 12.01x
Belk 1.64% 6.54x
Buckle 4.12% 3.63x
Express Outlets 0.70% 3.36x
Lane Bryant 2.99% 3.14x
Dressbarn 2.82% 2.99x
Charlotte Russe 2.62% 2.85x
Talbots 2.20% 2.77x
American Eagle Outfitters 4.32% 2.77x
Aeropostale 3.19% 2.76x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 1.06% 4.48x
East Texas Cluster 0.97% 4.01x
Farming & Agriculture 0.33% 3.83x
Homesteading 0.75% 3.65x
Garden Power Equipment 1.48% 3.01x
Texas Off-Roading 0.02% 2.73x
Trucks 0.49% 2.66x
West Virginia News 1.29% 2.66x
Hunting 1.09% 2.64x
Auctions & Repossessions 0.14% 2.52x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female