Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 674.6 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 674.6 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.86% 2.70x
Mowing Equipment Shoppers 2.10% 2.39x
Xtreme Sports Fans 2.59% 2.34x
Cattle Industry New Readers 2.04% 2.18x
Archery Enthusiasts 2.21% 2.10x
Hunters 2.58% 2.09x
Smoky Mountains Trip Planners 2.59% 2.09x
Cabin Rental Researchers 2.68% 2.08x
Outdoors Enthusiasts 2.50% 2.05x
Welding Tools and Supplies Shoppers 2.16% 2.05x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 64.27% 23.88x
Belk 2.46% 10.96x
Express Outlets 0.24% 4.32x
Lane Bryant 2.65% 4.27x
Aeropostale 1.74% 3.99x
Dressbarn 2.19% 3.96x
Old Navy 3.11% 3.83x
American Eagle Outfitters 2.73% 3.70x
Mens Wearhouse 3.00% 3.51x
Chicos 1.95% 3.51x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Homesteading.

Content Affinity Composition Index
Homesteading 0.50% 3.98x
Equestrian Cluster 0.78% 3.48x
Savannah Georgia News 0.60% 3.41x
West Virginia News 0.77% 3.04x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.08% 2.84x
Bird Watching 0.15% 2.82x
Christian Youth 0.14% 2.78x
Farming & Agriculture 0.23% 2.72x
Fire Fighting 0.12% 2.69x
Tennessee Cluster 1.55% 2.68x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female