Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 558.8 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 558.8 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.24x
Backyard Farmers 4.41% 1.95x
Horseback Riding Enthusiasts 4.23% 1.93x
Tractor Shoppers 4.77% 1.88x
Hunters 4.98% 1.83x
Outdoors Enthusiasts 4.77% 1.78x
RC Helicopters and Drones Hobbyists 4.50% 1.77x
Smoky Mountains Trip Planners 4.62% 1.76x
Off the Grid Living Enthusiasts 3.60% 1.74x
Beekeeping Enthusiasts 3.29% 1.73x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 95.90% 10.44x
Belk 0.91% 4.74x
Maurices 4.93% 4.51x
Express Outlets 0.27% 2.86x
Ralph Lauren 0.39% 2.77x
Lane Bryant 1.68% 2.76x
Buckle 1.41% 2.64x
LL Bean 0.10% 2.53x
Old Navy 2.70% 2.52x
Dressbarn 1.37% 2.48x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 6.51x
Canadian Healthcare 0.12% 5.18x
Roleplay & Fantasy Games 0.09% 5.06x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.09% 4.40x
Organic Beauty & Skincare Products 0.15% 4.12x
Arts & Crafts 0.06% 3.98x
Homesteading 1.30% 3.86x
Romanian News 0.05% 3.80x
Canadian Lifestyle 0.07% 3.79x
Equestrian Cluster 0.82% 3.68x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female