Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 302.7 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.46% | 2.67x |
| Xtreme Sports Fans | 2.11% | 2.19x |
| Hunters | 2.23% | 2.08x |
| Gun Rights Advocates | 2.34% | 2.05x |
| Archery Enthusiasts | 1.98% | 2.02x |
| Smoky Mountains Trip Planners | 2.10% | 1.98x |
| Outdoors Enthusiasts | 1.97% | 1.91x |
| Horse Owners | 1.57% | 1.89x |
| Cabin Rental Researchers | 2.56% | 1.88x |
| Metal Detecting Enthusiasts | 1.80% | 1.86x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 65.85% | 39.81x |
| Belk | 1.53% | 10.57x |
| Express Outlets | 0.14% | 4.91x |
| Lane Bryant | 1.33% | 4.05x |
| Dressbarn | 1.17% | 3.90x |
| Aeropostale | 1.05% | 3.76x |
| Old Navy | 1.59% | 3.62x |
| Columbia | 0.27% | 3.58x |
| American Eagle Outfitters | 1.37% | 3.42x |
| Zumiez | 0.77% | 3.26x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 0.90% | 4.00x |
| East Texas Cluster | 0.44% | 3.43x |
| Savannah Georgia News | 0.57% | 3.38x |
| Homesteading | 0.36% | 3.03x |
| Hunting | 0.99% | 2.55x |
| Northern Texas Cluster | 0.99% | 2.53x |
| Tennessee Cluster | 1.34% | 2.44x |
| Tiny & Modular Home Researchers | 0.42% | 2.40x |
| Tennessee News | 1.61% | 2.30x |
| Bird Watching | 0.14% | 2.26x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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