Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 659.3 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 659.3 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.09% 4.16x
Home-Made Face Mask Researchers 0.07% 2.92x
Backyard Farmers 4.79% 2.49x
Tractor Shoppers 5.65% 2.36x
Verizon Wireless Customers 0.11% 2.24x
Cattle Industry News Readers 4.17% 2.05x
Mowing Equipment Shoppers 4.53% 1.96x
Hunters 5.17% 1.94x
Horseback Riding Enthusiasts 3.84% 1.94x
Diesel Vehicle Shoppers 5.14% 1.94x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 95.52% 15.88x
Maurices 2.44% 8.92x
Belk 1.30% 6.94x
Lane Bryant 2.05% 3.34x
Express Outlets 0.38% 3.31x
Buckle 2.40% 3.28x
Dressbarn 1.56% 3.04x
Old Navy 3.41% 2.89x
The Childrens Place 3.17% 2.79x
Eddie Bauer 0.80% 2.72x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.09% 5.49x
Virginia Athletics 0.07% 4.83x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.13% 4.22x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 4.17x
Romanian News 0.05% 3.80x
Homesteading 1.08% 3.63x
Higher-End Fashion Brands 0.04% 3.56x
Shipping & Logistics 0.04% 3.50x
Senior Care 0.04% 3.50x
Greece Cluster 0.04% 3.43x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female