Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 693.5 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 693.5 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.24x
Backyard Farmers 3.60% 2.13x
Cattle Industry News Readers 4.08% 2.02x
Tractor Shoppers 4.46% 1.97x
Getting Off the Grid Travelers 3.50% 1.91x
Diesel Vehicle Shoppers 4.50% 1.87x
South State Fair Visitors 6.30% 1.82x
Archery Enthusiasts 3.57% 1.78x
Horseback Riding Enthusiasts 3.20% 1.78x
Truck Shoppers 4.11% 1.78x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 94.86% 6.79x
Belk 1.36% 2.67x
Maurices 5.87% 2.19x
Express Outlets 0.46% 1.53x
Buckle 2.58% 1.44x
The Childrens Place 3.09% 1.31x
Lane Bryant 1.96% 1.30x
Ralph Lauren 0.56% 1.30x
Dressbarn 1.65% 1.28x
Old Navy 3.64% 1.27x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Nursing.

Content Affinity Composition Index
Nursing 0.09% 4.63x
Book Publishers 0.05% 4.32x
Homesteading 0.78% 4.30x
Internet Radio 0.05% 4.09x
Perfume, Makeup & Cosmetics 0.04% 3.94x
English as a Second Language 0.04% 3.87x
Unique & Personalized Fashion 0.11% 3.82x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.80x
Marijuana 0.05% 3.49x
Higher Education 0.05% 3.48x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male