Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 558.8 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.24x |
| Backyard Farmers | 4.41% | 1.95x |
| Horseback Riding Enthusiasts | 4.23% | 1.93x |
| Tractor Shoppers | 4.77% | 1.88x |
| Hunters | 4.98% | 1.83x |
| Outdoors Enthusiasts | 4.77% | 1.78x |
| RC Helicopters and Drones Hobbyists | 4.50% | 1.77x |
| Smoky Mountains Trip Planners | 4.62% | 1.76x |
| Off the Grid Living Enthusiasts | 3.60% | 1.74x |
| Beekeeping Enthusiasts | 3.29% | 1.73x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Curious about what else the Tractor Supply audience is interested in?
Sign Up
APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 95.90% | 10.44x |
| Belk | 0.91% | 4.74x |
| Maurices | 4.93% | 4.51x |
| Express Outlets | 0.27% | 2.86x |
| Ralph Lauren | 0.39% | 2.77x |
| Lane Bryant | 1.68% | 2.76x |
| Buckle | 1.41% | 2.64x |
| LL Bean | 0.10% | 2.53x |
| Old Navy | 2.70% | 2.52x |
| Dressbarn | 1.37% | 2.48x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Want to find more of the Tractor Supply audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 6.51x |
| Canadian Healthcare | 0.12% | 5.18x |
| Roleplay & Fantasy Games | 0.09% | 5.06x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.09% | 4.40x |
| Organic Beauty & Skincare Products | 0.15% | 4.12x |
| Arts & Crafts | 0.06% | 3.98x |
| Homesteading | 1.30% | 3.86x |
| Romanian News | 0.05% | 3.80x |
| Canadian Lifestyle | 0.07% | 3.79x |
| Equestrian Cluster | 0.82% | 3.68x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Want to see more of the Content Affinities the Tractor Supply audience visits?
Sign Up
DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Tractor Supply audience?
Sign Up