Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.80% | 2.83x |
| Xtreme Sports Fans | 2.20% | 2.29x |
| Archery Enthusiasts | 2.02% | 2.08x |
| Horse Owners | 1.65% | 2.02x |
| Hunters | 2.19% | 1.98x |
| Truck Shoppers | 2.13% | 1.97x |
| Cabin Rental Researchers | 2.81% | 1.95x |
| Diesel Vehicle Shoppers | 4.15% | 1.93x |
| Commercial Truck Researchers | 1.74% | 1.90x |
| RV Shoppers | 1.81% | 1.90x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.45% | 1.52x |
| The North Face | 0.32% | 1.27x |
| Brooks Brothers | 0.50% | 1.09x |
| REI | 0.37% | 0.75x |
| J. Crew | 0.20% | 0.48x |
| Banana Republic | 0.22% | 0.46x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 0.54% | 4.66x |
| Equestrian Cluster | 0.91% | 4.11x |
| East Texas Cluster | 0.48% | 3.97x |
| Farming & Agriculture | 0.25% | 3.25x |
| Savannah Georgia News | 0.55% | 3.11x |
| Northern Texas Cluster | 1.07% | 2.95x |
| Garden Power Equipment | 1.43% | 2.72x |
| Tennessee News | 1.84% | 2.55x |
| West Virginia News | 0.59% | 2.44x |
| Upstate New York Travel Cluster | 0.53% | 2.41x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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