Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1.2 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.42% 2.74x
Cattle Industry New Readers 4.64% 2.46x
Smokie Mountain Trip Planner 6.00% 2.37x
Diesel Vehicle Shoppers 5.00% 2.36x
Mowing Equipment Shoppers 4.20% 2.32x
Backyard Farmers 4.00% 2.27x
Horseback Riding Enthusiasts 4.41% 2.26x
South State Fair Visitors 5.95% 2.25x
Hunters 4.76% 2.23x
Archery Enthusiasts 4.09% 2.20x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 49.14% 13.45x
Belk 2.06% 7.05x
Buckle 4.84% 3.90x
Express Outlets 0.80% 3.46x
Lane Bryant 3.51% 3.45x
Dressbarn 3.16% 3.37x
Charlotte Russe 2.16% 3.12x
Aeropostale 4.33% 3.03x
Journeys 5.43% 3.02x
The Childrens Place 6.17% 2.99x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Homesteading.

Content Affinity Composition Index
Homesteading 1.07% 5.70x
Mining & Natural Resources 0.05% 5.19x
Equestrian Cluster 1.01% 4.42x
Scotland Travel 0.03% 3.36x
Yard Structures 0.44% 3.32x
Farming & Agriculture 0.21% 3.21x
Auctions & Repossessions 0.17% 3.19x
Garden Power Equipment 1.45% 3.11x
East Texas Cluster 0.65% 3.03x
Construction Apparel 0.21% 2.93x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female