Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1.4 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.42% 2.38x
South State Fair Visitors 5.62% 2.34x
Countdown to the Beach Travelers 0.02% 2.29x
Mowing Equipment Shoppers 4.18% 2.13x
Xtreme Sports Fans 4.36% 2.03x
Ohio County and Local Fair Visitors 4.80% 2.00x
Cattle Industry New Readers 3.91% 1.98x
Diesel Vehicle Shoppers 4.45% 1.96x
Hunters 4.46% 1.90x
Backyard Farmers 3.84% 1.86x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Belk.

Location Composition Index
Belk 1.50% 6.89x
Carhartt 0.69% 6.55x
Buckle 3.69% 3.75x
Express Outlets 0.69% 3.68x
Lane Bryant 2.91% 3.22x
Dressbarn 2.55% 2.97x
Journeys 2.79% 2.84x
Talbots 2.11% 2.83x
American Eagle Outfitters 3.98% 2.83x
Eddie Bauer 1.19% 2.79x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.03% 14.27x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 9.40x
Rural Living 0.03% 4.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.72x
Equestrian Cluster 0.96% 3.54x
East Texas Cluster 0.80% 3.10x
Homesteading 0.73% 3.02x
Survival Guides 0.04% 2.69x
Hunting 1.02% 2.65x
Farming & Agriculture 0.29% 2.53x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female