Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 659.3 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.09% | 4.16x |
| Home-Made Face Mask Researchers | 0.07% | 2.92x |
| Backyard Farmers | 4.79% | 2.49x |
| Tractor Shoppers | 5.65% | 2.36x |
| Verizon Wireless Customers | 0.11% | 2.24x |
| Cattle Industry News Readers | 4.17% | 2.05x |
| Mowing Equipment Shoppers | 4.53% | 1.96x |
| Hunters | 5.17% | 1.94x |
| Horseback Riding Enthusiasts | 3.84% | 1.94x |
| Diesel Vehicle Shoppers | 5.14% | 1.94x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 95.52% | 15.88x |
| Maurices | 2.44% | 8.92x |
| Belk | 1.30% | 6.94x |
| Lane Bryant | 2.05% | 3.34x |
| Express Outlets | 0.38% | 3.31x |
| Buckle | 2.40% | 3.28x |
| Dressbarn | 1.56% | 3.04x |
| Old Navy | 3.41% | 2.89x |
| The Childrens Place | 3.17% | 2.79x |
| Eddie Bauer | 0.80% | 2.72x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.09% | 5.49x |
| Virginia Athletics | 0.07% | 4.83x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.13% | 4.22x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 4.17x |
| Romanian News | 0.05% | 3.80x |
| Homesteading | 1.08% | 3.63x |
| Higher-End Fashion Brands | 0.04% | 3.56x |
| Shipping & Logistics | 0.04% | 3.50x |
| Senior Care | 0.04% | 3.50x |
| Greece Cluster | 0.04% | 3.43x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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