Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 516.3 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 516.3 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 3.39% 2.30x
Verizon Wireless Customers 0.11% 2.24x
Tractor Shoppers 4.06% 2.21x
Smoky Mountains Trip Planners 3.70% 2.16x
Big Box Store Jewelry Sale Shoppers 0.13% 2.15x
Dodge Vehicle Shoppers 4.01% 2.09x
Off the Grid Living Enthusiasts 2.45% 2.02x
Diesel Vehicle Shoppers 4.10% 2.01x
Backyard Farmers 2.81% 2.00x
Quads and ATV Enthusiasts 4.10% 1.97x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 95.28% 8.63x
Belk 2.59% 4.92x
Maurices 9.01% 3.67x
Buckle 4.32% 2.51x
Express Outlets 0.57% 2.50x
The Childrens Place 5.07% 2.33x
Old Navy 5.64% 2.28x
Dressbarn 2.54% 2.25x
Lane Bryant 3.14% 2.24x
Journeys 5.02% 2.14x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.15% 5.60x
Power Tools 0.18% 5.05x
Homesteading 0.45% 4.26x
Accounting 0.09% 3.88x
Paleo & Keto Diet Enthusiasts 0.04% 3.66x
English as a Second Language 0.04% 3.56x
Marijuana 0.05% 3.49x
Hunting 0.62% 3.28x
Motorsports 0.06% 3.13x
New Parents 0.06% 2.89x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male