Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 238.5 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 238.5 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.24x
Backyard Farmers 2.38% 2.21x
Tractor Shoppers 3.27% 2.00x
Mother's Day Celebrators 1.38% 1.97x
Cattle Industry News Readers 3.01% 1.96x
Mowing Equipment Shoppers 2.86% 1.94x
Meat Smokers Receipe Researchers 1.60% 1.87x
Lawn & Garden Enthusiasts 1.60% 1.86x
Getting Off the Grid Travelers 1.78% 1.86x
Smoky Mountains Trip Planners 2.64% 1.86x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 70.10% 22.09x
Belk 0.79% 5.27x
Maurices 3.39% 3.97x
Buckle 1.52% 2.84x
Lane Bryant 1.04% 2.68x
The Childrens Place 1.44% 2.59x
Express Outlets 0.20% 2.50x
Dressbarn 0.81% 2.42x
Mens Wearhouse 1.39% 2.41x
Old Navy 1.85% 2.37x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.15% 5.60x
Watches Retail 0.07% 3.95x
East Texas Cluster 0.52% 3.81x
Online Games for Kids 0.11% 3.81x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.68x
Paleo & Keto Diet Enthusiasts 0.04% 3.66x
Conservatives & Conspiracies 0.22% 3.55x
Marijuana 0.05% 3.49x
Equestrian Cluster 0.26% 3.48x
Hunting 0.45% 3.40x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male