Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 5.36% | 2.80x |
| Outdoors Enthusiasts | 5.03% | 2.36x |
| Gun Rights Advocates | 5.67% | 2.31x |
| Mowing Equipment Shoppers | 4.29% | 2.29x |
| Horseback Riding Enthusiasts | 4.16% | 2.23x |
| Backyard Farmers | 4.19% | 2.23x |
| Cowboy Boots Shoppers | 5.70% | 2.23x |
| Smokie Mountain Trip Planner | 5.75% | 2.20x |
| Getting Off the Grid Travelers | 4.44% | 2.19x |
| Burger Enthusiast | 0.08% | 2.19x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 78.92% | 15.19x |
| Maurices | 0.28% | 9.19x |
| Belk | 1.98% | 7.57x |
| Buckle | 4.26% | 3.89x |
| Lane Bryant | 3.06% | 3.55x |
| Express Outlets | 0.65% | 3.53x |
| Dressbarn | 2.51% | 3.43x |
| Journeys | 5.79% | 3.21x |
| The Childrens Place | 5.54% | 3.21x |
| Aeropostale | 3.86% | 3.20x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 1.10% | 4.95x |
| Homeschooling | 0.10% | 4.81x |
| Homesteading | 0.72% | 3.69x |
| Robotics | 0.10% | 3.31x |
| Recreational Motor Sport Enthusiasts | 0.38% | 3.25x |
| Garden Power Equipment | 1.17% | 3.12x |
| Health & Safety Compliance | 0.05% | 3.09x |
| East Texas Cluster | 1.02% | 3.05x |
| Fishing | 0.72% | 2.99x |
| Construction Apparel | 0.15% | 2.98x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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