Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 225.3 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 225.3 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.24x
Truck Shoppers 5.77% 2.11x
Hunters 5.77% 2.05x
Tractor Shoppers 5.26% 2.05x
Diesel Vehicle Shoppers 5.40% 2.01x
Model Aircraft and Rocket Hobbyists 5.26% 1.90x
RV Owners and Upgraders 4.66% 1.90x
Mowing Equipment Shoppers 4.74% 1.86x
First Responders 4.00% 1.85x
Cowboy Boots Shoppers 5.92% 1.85x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 96.47% 12.46x
Belk 1.31% 5.27x
Maurices 4.88% 4.43x
LL Bean 0.16% 2.97x
Buckle 2.29% 2.95x
Express Outlets 0.30% 2.93x
Mens Wearhouse 2.19% 2.69x
Journeys 2.99% 2.62x
Eddie Bauer 0.70% 2.60x
Old Navy 2.86% 2.60x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.05% 3.80x
Canadian Lifestyle 0.07% 3.79x
Homesteading 0.74% 3.77x
Numerology & Astrology 0.15% 3.72x
Low Budget Shoppers 0.15% 3.68x
Marijuana 0.05% 3.49x
Higher Education 0.05% 3.48x
East Texas Cluster 1.04% 3.46x
Perfume, Makeup & Cosmetics 0.07% 3.43x
Greece Cluster 0.04% 3.43x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female