Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1.1 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.08% 2.74x
South State Fair Visitors 5.52% 2.27x
Xtreme Sports Fans 4.08% 2.27x
Cattle Industry New Readers 3.94% 2.22x
Diesel Vehicle Shoppers 4.56% 2.22x
Horseback Riding Enthusiasts 3.95% 2.21x
Outdoors Enthusiasts 4.28% 2.15x
Smokie Mountain Trip Planner 5.42% 2.14x
Mowing Equipment Shoppers 3.60% 2.10x
Hunters 4.42% 2.07x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 62.12% 13.92x
Belk 1.99% 7.05x
Buckle 4.58% 3.82x
Lane Bryant 3.28% 3.40x
Express Outlets 0.71% 3.36x
Dressbarn 2.85% 3.34x
Aeropostale 4.11% 3.04x
Journeys 5.57% 3.02x
Charlotte Russe 1.60% 3.02x
The Childrens Place 5.78% 2.97x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 5.70x
Home Improvement Contractor 0.09% 5.51x
Mid-Atlantic Beaches 0.07% 5.31x
Equestrian Cluster 1.10% 5.14x
Chat Rooms 0.07% 5.09x
Winnipeg Canada News 0.05% 4.12x
Texas Sporting & Outdoors Cluster 0.04% 3.90x
Homesteading 0.69% 3.71x
East Texas Cluster 0.91% 3.61x
Gadgets 0.05% 3.45x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female