Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 630.1 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 6.00% | 2.93x |
| Mowing Equipment Shoppers | 4.54% | 2.57x |
| Cattle Industry New Readers | 4.17% | 2.48x |
| Hunters | 5.13% | 2.37x |
| Diesel Vehicle Shoppers | 4.95% | 2.36x |
| South State Fair Visitors | 5.82% | 2.29x |
| Countdown to the Beach Travelers | 0.02% | 2.29x |
| Outdoors Enthusiasts | 4.56% | 2.27x |
| Xtreme Sports Fans | 4.30% | 2.26x |
| Truck Shoppers | 4.72% | 2.22x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Curious about what else the Tractor Supply audience is interested in?
Sign Up
APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 4.55% | 12.01x |
| Belk | 1.64% | 6.54x |
| Buckle | 4.12% | 3.63x |
| Express Outlets | 0.70% | 3.36x |
| Lane Bryant | 2.99% | 3.14x |
| Dressbarn | 2.82% | 2.99x |
| Charlotte Russe | 2.62% | 2.85x |
| Talbots | 2.20% | 2.77x |
| American Eagle Outfitters | 4.32% | 2.77x |
| Aeropostale | 3.19% | 2.76x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Want to find more of the Tractor Supply audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 1.06% | 4.48x |
| East Texas Cluster | 0.97% | 4.01x |
| Farming & Agriculture | 0.33% | 3.83x |
| Homesteading | 0.75% | 3.65x |
| Garden Power Equipment | 1.48% | 3.01x |
| Texas Off-Roading | 0.02% | 2.73x |
| Trucks | 0.49% | 2.66x |
| West Virginia News | 1.29% | 2.66x |
| Hunting | 1.09% | 2.64x |
| Auctions & Repossessions | 0.14% | 2.52x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Want to see more of the Content Affinities the Tractor Supply audience visits?
Sign Up
DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Tractor Supply audience?
Sign Up