Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 238.5 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.11% | 2.24x |
| Backyard Farmers | 2.38% | 2.21x |
| Tractor Shoppers | 3.27% | 2.00x |
| Mother's Day Celebrators | 1.38% | 1.97x |
| Cattle Industry News Readers | 3.01% | 1.96x |
| Mowing Equipment Shoppers | 2.86% | 1.94x |
| Meat Smokers Receipe Researchers | 1.60% | 1.87x |
| Lawn & Garden Enthusiasts | 1.60% | 1.86x |
| Getting Off the Grid Travelers | 1.78% | 1.86x |
| Smoky Mountains Trip Planners | 2.64% | 1.86x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 70.10% | 22.09x |
| Belk | 0.79% | 5.27x |
| Maurices | 3.39% | 3.97x |
| Buckle | 1.52% | 2.84x |
| Lane Bryant | 1.04% | 2.68x |
| The Childrens Place | 1.44% | 2.59x |
| Express Outlets | 0.20% | 2.50x |
| Dressbarn | 0.81% | 2.42x |
| Mens Wearhouse | 1.39% | 2.41x |
| Old Navy | 1.85% | 2.37x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.15% | 5.60x |
| Watches Retail | 0.07% | 3.95x |
| East Texas Cluster | 0.52% | 3.81x |
| Online Games for Kids | 0.11% | 3.81x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.68x |
| Paleo & Keto Diet Enthusiasts | 0.04% | 3.66x |
| Conservatives & Conspiracies | 0.22% | 3.55x |
| Marijuana | 0.05% | 3.49x |
| Equestrian Cluster | 0.26% | 3.48x |
| Hunting | 0.45% | 3.40x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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