Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 241.1 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.29% | 3.18x |
| Verizon Wireless Customers | 0.11% | 2.24x |
| COVID Symptoms Researchers | 0.49% | 2.18x |
| Wellness Enthusiasts | 0.19% | 1.80x |
| Online Directory Searchers | 0.68% | 1.75x |
| Big Box Store Jewelry Sale Shoppers | 0.34% | 1.73x |
| Restaurant Menu Researchers | 0.97% | 1.71x |
| Beekeeping Enthusiasts | 0.58% | 1.67x |
| Family Tree Enthusiasts | 1.85% | 1.65x |
| Luxury Fitness Shoppers | 1.07% | 1.63x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Belk.
| Location | Composition | Index |
| Belk | 0.92% | 9.29x |
| Maurices | 3.13% | 5.04x |
| Lane Bryant | 0.95% | 4.34x |
| Buckle | 1.59% | 4.20x |
| Charlotte Russe | 0.42% | 4.15x |
| Express Outlets | 0.27% | 3.93x |
| Journeys | 2.13% | 3.90x |
| Old Navy | 1.95% | 3.55x |
| Dressbarn | 0.95% | 3.49x |
| LL Bean | 0.13% | 3.41x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 0.19% | 3.97x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.19% | 3.93x |
| Video Content Sites | 0.06% | 3.75x |
| Paleo & Keto Diet Enthusiasts | 0.04% | 3.66x |
| Online Games | 0.24% | 3.58x |
| Marijuana | 0.05% | 3.49x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.06% | 3.26x |
| Power Tools | 0.08% | 3.06x |
| Female Lifestyle Content Readers | 0.10% | 3.06x |
| Pet Adoption | 0.29% | 2.94x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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