Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 911 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.36% 2.80x
Outdoors Enthusiasts 5.03% 2.36x
Gun Rights Advocates 5.67% 2.31x
Mowing Equipment Shoppers 4.29% 2.29x
Horseback Riding Enthusiasts 4.16% 2.23x
Backyard Farmers 4.19% 2.23x
Cowboy Boots Shoppers 5.70% 2.23x
Smokie Mountain Trip Planner 5.75% 2.20x
Getting Off the Grid Travelers 4.44% 2.19x
Burger Enthusiast 0.08% 2.19x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 78.92% 15.19x
Maurices 0.28% 9.19x
Belk 1.98% 7.57x
Buckle 4.26% 3.89x
Lane Bryant 3.06% 3.55x
Express Outlets 0.65% 3.53x
Dressbarn 2.51% 3.43x
Journeys 5.79% 3.21x
The Childrens Place 5.54% 3.21x
Aeropostale 3.86% 3.20x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 1.10% 4.95x
Homeschooling 0.10% 4.81x
Homesteading 0.72% 3.69x
Robotics 0.10% 3.31x
Recreational Motor Sport Enthusiasts 0.38% 3.25x
Garden Power Equipment 1.17% 3.12x
Health & Safety Compliance 0.05% 3.09x
East Texas Cluster 1.02% 3.05x
Fishing 0.72% 2.99x
Construction Apparel 0.15% 2.98x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female