Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 302.7 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 302.7 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.46% 2.67x
Xtreme Sports Fans 2.11% 2.19x
Hunters 2.23% 2.08x
Gun Rights Advocates 2.34% 2.05x
Archery Enthusiasts 1.98% 2.02x
Smoky Mountains Trip Planners 2.10% 1.98x
Outdoors Enthusiasts 1.97% 1.91x
Horse Owners 1.57% 1.89x
Cabin Rental Researchers 2.56% 1.88x
Metal Detecting Enthusiasts 1.80% 1.86x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 65.85% 39.81x
Belk 1.53% 10.57x
Express Outlets 0.14% 4.91x
Lane Bryant 1.33% 4.05x
Dressbarn 1.17% 3.90x
Aeropostale 1.05% 3.76x
Old Navy 1.59% 3.62x
Columbia 0.27% 3.58x
American Eagle Outfitters 1.37% 3.42x
Zumiez 0.77% 3.26x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 0.90% 4.00x
East Texas Cluster 0.44% 3.43x
Savannah Georgia News 0.57% 3.38x
Homesteading 0.36% 3.03x
Hunting 0.99% 2.55x
Northern Texas Cluster 0.99% 2.53x
Tennessee Cluster 1.34% 2.44x
Tiny & Modular Home Researchers 0.42% 2.40x
Tennessee News 1.61% 2.30x
Bird Watching 0.14% 2.26x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female