Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 38.6 Thousand Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.80% 2.83x
Xtreme Sports Fans 2.20% 2.29x
Archery Enthusiasts 2.02% 2.08x
Horse Owners 1.65% 2.02x
Hunters 2.19% 1.98x
Truck Shoppers 2.13% 1.97x
Cabin Rental Researchers 2.81% 1.95x
Diesel Vehicle Shoppers 4.15% 1.93x
Commercial Truck Researchers 1.74% 1.90x
RV Shoppers 1.81% 1.90x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Gymboree.

Location Composition Index
Gymboree 0.45% 1.52x
The North Face 0.32% 1.27x
Brooks Brothers 0.50% 1.09x
REI 0.37% 0.75x
J. Crew 0.20% 0.48x
Banana Republic 0.22% 0.46x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Homesteading.

Content Affinity Composition Index
Homesteading 0.54% 4.66x
Equestrian Cluster 0.91% 4.11x
East Texas Cluster 0.48% 3.97x
Farming & Agriculture 0.25% 3.25x
Savannah Georgia News 0.55% 3.11x
Northern Texas Cluster 1.07% 2.95x
Garden Power Equipment 1.43% 2.72x
Tennessee News 1.84% 2.55x
West Virginia News 0.59% 2.44x
Upstate New York Travel Cluster 0.53% 2.41x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.