Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.80% 3.28x
Mowing Equipment Shoppers 2.52% 2.98x
Xtreme Sports Fans 2.75% 2.59x
Cattle Industry New Readers 2.28% 2.53x
Hunters 2.90% 2.50x
Archery Enthusiasts 2.62% 2.48x
Outdoors Enthusiasts 2.78% 2.36x
Welding Tools and Supplies Shoppers 2.30% 2.32x
Horseback Riding Enthusiasts 2.50% 2.28x
RC Helicopters and Drones Hobbyists 2.46% 2.22x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 42.61% 19.79x
Belk 2.34% 10.28x
Express Outlets 0.45% 4.85x
Buckle 1.11% 4.00x
Lane Bryant 3.05% 3.96x
Dressbarn 2.53% 3.90x
Aeropostale 1.71% 3.89x
American Eagle Outfitters 2.75% 3.50x
Old Navy 3.50% 3.49x
Mens Wearhouse 4.05% 3.38x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 1.52% 2.42x
Tennessee News 1.87% 2.38x
Gun Enthusiast - Hunting & Self Defense 2.09% 1.91x
Car Forums 2.78% 1.77x
Kentucky News 1.63% 1.76x
Alabama News 1.97% 1.66x
Michigan Cluster 2.03% 1.64x
Plants & Gardening 2.48% 1.53x
Assorted Topics (Humor, Gossip, Viral Media) 2.17% 1.42x
Do It Yourself 4.45% 1.39x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female