Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1.2 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.96% 2.81x
Mowing Equipment Shoppers 2.67% 2.34x
Cattle Industry New Readers 2.41% 2.30x
Countdown to the Beach Travelers 0.02% 2.29x
Xtreme Sports Fans 2.65% 2.20x
Diesel Vehicle Shoppers 2.87% 2.16x
Welding Tools and Supplies Shoppers 2.61% 2.13x
Hunters 2.88% 2.10x
Dodge Vehicle Shoppers 2.80% 2.08x
RV Shoppers 2.69% 2.04x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 22.85% 16.91x
Belk 1.84% 8.29x
Express Outlets 0.63% 4.59x
Buckle 2.72% 4.12x
Lane Bryant 3.08% 3.57x
Dressbarn 2.54% 3.34x
Mens Wearhouse 5.01% 3.10x
Journeys 2.47% 3.08x
Aeropostale 1.77% 3.04x
American Eagle Outfitters 3.39% 3.03x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.03% 14.27x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 9.40x
Quinceanera Planning 0.03% 5.28x
Rural Living 0.02% 3.94x
Equestrian Cluster 1.03% 3.73x
Texas Off-Roading 0.02% 3.56x
Fire Fighting 0.19% 3.34x
Memphis News 0.33% 3.23x
Comedy Content 0.08% 3.13x
Homesteading 0.61% 2.95x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female