Explore the Tractor Supply Audience
Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 212.1 thousand unique devices whose actions qualify for the Tractor Supply audience.
INTERESTS
The Tractor Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Supply audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 3.45% | 5.58x |
| Hunters | 6.90% | 5.51x |
| Coupon Researchers | 5.75% | 5.48x |
| Plant Based & Vegan Food Recipe Shoppers | 4.60% | 5.35x |
| Landscape Architects | 3.45% | 5.26x |
| Home and Garden TV Fans | 4.60% | 5.03x |
| Architecture Enthusiasts | 3.45% | 4.72x |
| Medieval History Enthusiasts | 3.45% | 4.68x |
| Wedding Registrants | 3.45% | 4.58x |
| Black Friday Deal Shoppers | 4.60% | 4.57x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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APPAREL RETAILERS
The Tractor Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 95.75% | 12.79x |
| Maurices | 4.85% | 4.58x |
| Express Outlets | 0.40% | 4.43x |
| Talbots | 1.21% | 4.07x |
| Belk | 1.16% | 3.94x |
| Buckle | 2.53% | 3.63x |
| Journeys | 3.54% | 3.57x |
| The Childrens Place | 3.24% | 3.53x |
| Forever 21 | 1.62% | 3.32x |
| Mens Wearhouse | 2.53% | 3.16x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Supply audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 3.45% | 5.87x |
| Car Keys, Locks & Remotes | 0.19% | 4.11x |
| Romanian News | 0.05% | 3.80x |
| Canadian Lifestyle | 0.07% | 3.79x |
| Stay at Home Mom | 2.30% | 3.78x |
| Israel News | 2.30% | 3.75x |
| Custom Printing | 0.13% | 3.73x |
| Family on a Budget | 2.30% | 3.66x |
| Online Ticket Buyers | 0.39% | 3.62x |
| Vermont Cluster | 0.45% | 3.60x |
Composition Percentage:
The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
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DEMOGRAPHICS
The Tractor Supply audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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