Dstillery Audiences

TRACTOR SUPPLY

Audience Size: 1 Million Devices

Explore the Tractor Supply Audience

Below you'll find more information about the Tractor Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tractor Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Tractor Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tractor Supply audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.24x
Hunters 4.67% 2.03x
Horseback Riding Enthusiasts 2.89% 1.98x
Outdoors Enthusiasts 4.32% 1.96x
Backyard Farmers 2.90% 1.95x
Smoky Mountains Trip Planners 3.55% 1.93x
Tractor Shoppers 3.98% 1.92x
South State Fair Visitors 6.56% 1.90x
Diesel Vehicle Shoppers 3.96% 1.86x
Sustainable Food Researchers 3.59% 1.84x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Interest attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tractor Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tractor Supply audience is Carhartt.

Location Composition Index
Carhartt 95.96% 4.72x
Belk 3.32% 3.11x
Maurices 11.29% 2.38x
Express Outlets 0.89% 1.65x
Buckle 5.67% 1.64x
The Childrens Place 6.98% 1.56x
Dressbarn 3.63% 1.51x
Lane Bryant 4.40% 1.50x
Old Navy 7.82% 1.49x
Journeys 6.96% 1.44x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Location attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tractor Supply audience is Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion).

Content Affinity Composition Index
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.15% 4.29x
College Sports 0.07% 4.04x
Philanthropy - Charities & Fundraising 0.03% 3.77x
Farming & Agriculture 0.05% 3.75x
English as a Second Language 0.04% 3.56x
Marijuana 0.05% 3.49x
Higher Education 0.05% 3.48x
Internet Radio 0.03% 3.23x
Equestrian Cluster 0.46% 3.22x
Canada Culture and Tourism 0.03% 3.18x
Composition Percentage: The overlap percentage between the Tractor Supply audience and the Content Affinity attribute.
Index: A comparison of the Tractor Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tractor Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male