Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 3.64x |
| Executive Travelers | 0.04% | 3.60x |
| Los Angeles Mass Transit Commuters | 6.75% | 2.61x |
| Opera Enthusiasts | 5.77% | 2.60x |
| California Trip Planners | 5.54% | 2.34x |
| Los Angeles Activities Researchers | 5.42% | 2.29x |
| Los Angeles Trip Planners | 5.91% | 2.29x |
| Symphony Music Enthusiasts | 5.46% | 2.25x |
| Santa Cruz Trip Planners | 5.35% | 2.22x |
| California Skiers and Snowboarders | 4.88% | 2.16x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.48% | 18.25x |
| Everlane | 0.39% | 17.83x |
| Lorna Jane | 1.32% | 15.58x |
| Joe's Jeans | 0.83% | 14.58x |
| Topshop | 1.20% | 14.32x |
| Uniqlo | 3.92% | 13.77x |
| Intermix | 2.19% | 13.65x |
| Calvin Klein | 1.13% | 13.10x |
| Madewell | 5.52% | 12.81x |
| Bonobos | 3.58% | 12.29x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.30% | 3.69x |
| Environmentally Friendly Cars | 0.02% | 3.57x |
| Southern California Cluster | 0.15% | 3.19x |
| Southern California Tourism | 0.76% | 3.17x |
| London Tourism & Events | 0.05% | 3.02x |
| San Francisco Bay Area Cluster | 3.64% | 2.89x |
| Los Angeles Cluster | 0.06% | 2.78x |
| California Universities | 0.76% | 2.76x |
| International Travel | 0.10% | 2.69x |
| Los Angeles Tourism | 1.99% | 2.61x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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