Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 919.8 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.60x |
| Los Angeles Mass Transit Commuters | 4.69% | 2.86x |
| Opera Enthusiasts | 3.14% | 2.69x |
| Los Angeles Activities Researchers | 3.22% | 2.54x |
| Los Angeles Trip Planners | 4.02% | 2.42x |
| Santa Monica Trip Planners | 4.06% | 2.34x |
| Symphony Music Enthusiasts | 3.33% | 2.33x |
| California Trip Planners | 3.63% | 2.29x |
| Santa Cruz Trip Planners | 3.72% | 2.28x |
| San Francisco Trip Planners | 3.29% | 2.25x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 21.90x |
| Michael Kors | 5.44% | 21.32x |
| Levi Strauss | 2.66% | 20.02x |
| Lorna Jane | 1.59% | 19.51x |
| Club Monaco | 2.11% | 17.90x |
| Uniqlo | 2.57% | 16.64x |
| Intermix | 1.59% | 15.76x |
| Zara | 4.86% | 15.48x |
| Madewell | 3.15% | 15.44x |
| Saint Laurent Paris | 1.52% | 14.40x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.16% | 4.81x |
| Los Angeles Tourism | 2.13% | 3.33x |
| Southern California Tourism | 0.91% | 3.01x |
| Idaho Cluster | 0.60% | 2.97x |
| Italy Cluster | 0.03% | 2.90x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.82x |
| San Francisco Bay Area Cluster | 2.53% | 2.77x |
| Southern California Cluster | 0.22% | 2.71x |
| LGBTQ Advocacy | 1.23% | 2.70x |
| Los Angeles News | 3.07% | 2.67x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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