Dstillery Audiences

TRADER JOES

Audience Size: 1.1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.64x
Executive Travelers 0.04% 3.60x
Los Angeles Mass Transit Commuters 5.52% 2.70x
Opera Enthusiasts 4.42% 2.61x
Santa Cruz Trip Planners 4.24% 2.48x
Symphony Music Enthusiasts 4.29% 2.39x
Los Angeles Trip Planners 4.75% 2.21x
California Trip Planners 4.69% 2.18x
Los Angeles Activities Researchers 3.94% 2.18x
California Skiers and Snowboarders 3.35% 2.14x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.

Location Composition Index
Everlane 0.34% 18.09x
Lorna Jane 1.19% 15.77x
Supreme 0.45% 15.47x
Topshop 0.84% 14.19x
Uniqlo 3.33% 13.67x
Intermix 1.99% 13.20x
Levi Strauss 3.64% 13.00x
Joe's Jeans 0.83% 12.72x
Bonobos 2.61% 12.18x
Club Monaco 2.27% 12.15x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 9.78x
Assorted Topics (Television, Origami, Men's Health) 0.04% 3.63x
Shipping & Logistics 0.12% 3.33x
Liberal Views on LGBTQ Rights and Pro-Choice 0.12% 3.01x
Turkey & Iran Cluster 0.07% 2.91x
San Francisco Bay Area Cluster 3.82% 2.80x
California Universities 0.99% 2.58x
Southern California Tourism 0.84% 2.53x
Scientology 0.02% 2.50x
LGBTQ Advocacy 1.92% 2.50x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male