Dstillery Audiences

TRADER JOES

Audience Size: 183.9 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 183.9 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 6.71% 3.07x
Seattle Trip Planners 6.56% 2.47x
Oregon Trip Planners 5.60% 2.45x
Harvard University Fans 3.68% 2.30x
North West State Fair Visitors 6.19% 2.25x
E-cycling Enthusiasts 4.79% 2.21x
Luxury Kitchen Goods Shoppers 4.79% 2.21x
Thai Food Enthusiasts 3.98% 2.17x
Seattle Seahawks Fans 5.08% 2.16x
Yale University Fans 3.46% 2.16x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is REI.

Location Composition Index
REI 1.64% 13.28x
Lorna Jane 0.40% 12.64x
Intermix 0.22% 12.21x
Calvin Klein 0.18% 11.57x
Lululemon 2.57% 10.16x
Bonobos 0.54% 9.65x
Ann Taylor 0.91% 8.84x
Patagonia 0.44% 8.80x
Topshop 0.05% 8.58x
Urban Outfitters 1.64% 8.51x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.08% 7.16x
Accounting 0.37% 6.41x
International Travel 0.29% 4.25x
Korea Cluster 0.29% 4.13x
Travel, Food, Fashion & Fitness 0.37% 4.01x
Cruise Vacations 0.62% 3.68x
Pacific Northwest Sports & News Cluster 1.33% 3.58x
Poland Cluster 0.15% 3.47x
Chef & Restaurant Resources 0.13% 3.31x
New England & Ivy League Sports 0.15% 3.30x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female