Dstillery Audiences

TRADER JOES

Audience Size: 1.1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.64x
Executive Travelers 0.04% 3.60x
Los Angeles Mass Transit Commuters 7.85% 3.36x
Opera Enthusiasts 6.26% 3.33x
Santa Cruz Trip Planners 6.64% 2.99x
California Trip Planners 6.24% 2.97x
Symphony Music Enthusiasts 6.09% 2.95x
Los Angeles Activities Researchers 5.78% 2.89x
California Skiers and Snowboarders 5.93% 2.85x
Los Angeles Trip Planners 6.28% 2.84x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.

Location Composition Index
Supreme 0.49% 20.70x
Everlane 0.43% 17.74x
Joe's Jeans 0.82% 16.65x
Lorna Jane 1.51% 15.77x
Topshop 1.31% 15.08x
Intermix 2.34% 14.30x
Uniqlo 4.52% 14.12x
Calvin Klein 1.16% 13.66x
Madewell 5.94% 13.24x
Bonobos 3.84% 12.95x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is French Education.

Content Affinity Composition Index
French Education 0.05% 7.84x
London Tourism 0.05% 6.06x
San Francisco Tourism 0.28% 4.29x
Canada Tax and Finance Research Cluster 0.05% 4.05x
California Universities 1.00% 4.01x
Germany Cluster 0.05% 3.96x
Mysticism 0.05% 3.67x
Canadian Lifestyle 0.05% 3.67x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 3.66x
China Cluster 0.48% 3.58x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male