Dstillery Audiences

TRADER JOES

Audience Size: 117.5 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 117.5 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 10.78% 4.99x
Yellowstone Park Trip Planners 7.52% 3.57x
Wireless Headphone Researchers 0.25% 3.35x
Bigfoot Folklore Enthusiasts 4.13% 2.91x
Winter Sports Destination Seekers 0.99% 2.88x
Oregon Trip Planners 6.22% 2.61x
Gas Discount Researchers 0.43% 2.55x
Mountain Biking Enthusiasts 1.05% 2.47x
Cycling Enthusiasts 3.20% 2.22x
Washington County and Local Fair Visitors 4.93% 2.15x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Intermix.

Location Composition Index
Intermix 0.36% 18.23x
Uniqlo 0.62% 13.62x
Topshop 0.10% 13.05x
Banana Republic 1.66% 12.13x
Club Monaco 0.34% 12.04x
Free People 1.05% 11.98x
Madewell 1.37% 11.91x
Hugo Boss 1.28% 11.85x
Lululemon 2.81% 11.80x
REI 0.99% 11.67x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 9.37% 30.93x
Southern California Cluster 0.08% 7.16x
French Canadian Cluster 0.11% 5.54x
New York City Education & News Cluster 0.25% 4.53x
Utah Cluster 1.29% 4.03x
International Travel 0.07% 3.96x
Public Policy Media 0.08% 3.86x
Korea Cluster 0.18% 3.65x
Shoes & Accessories 0.11% 3.60x
Assorted Topics (Viral Media, Paid Traffic) 0.19% 3.48x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female