Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 3.35x |
| Opera Enthusiasts | 7.74% | 3.01x |
| Los Angeles Mass Transit Commuters | 8.23% | 2.92x |
| Los Angeles Activities Researchers | 6.57% | 2.72x |
| Los Angeles Trip Planners | 7.44% | 2.70x |
| California Trip Planners | 7.09% | 2.68x |
| Symphony Music Enthusiasts | 7.08% | 2.57x |
| Tahoe Skiers and Snowboarders | 6.52% | 2.54x |
| California Skiers and Snowboarders | 6.75% | 2.54x |
| Santa Monica Trip Planners | 7.17% | 2.51x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.50% | 22.83x |
| Everlane | 0.47% | 19.33x |
| Joe's Jeans | 0.87% | 18.17x |
| Topshop | 1.35% | 16.84x |
| Lorna Jane | 1.75% | 16.56x |
| Intermix | 2.40% | 15.31x |
| Uniqlo | 5.01% | 15.13x |
| Calvin Klein | 1.30% | 14.95x |
| American Apparel | 8.06% | 14.15x |
| Bonobos | 4.00% | 14.08x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.07% | 5.60x |
| Canada Shopping - Kitchenware | 0.05% | 5.55x |
| Southern California Cluster | 0.14% | 4.46x |
| Los Angeles Cluster | 0.08% | 4.42x |
| Franchising | 0.06% | 4.18x |
| Southern California Tourism | 0.68% | 3.94x |
| San Francisco Tourism | 0.16% | 3.42x |
| California Universities | 0.79% | 3.36x |
| Los Angeles Tourism | 2.62% | 3.35x |
| Canadian Real Estate Researcher Cluster | 0.02% | 3.20x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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