Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 117.5 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 10.78% | 4.99x |
| Yellowstone Park Trip Planners | 7.52% | 3.57x |
| Wireless Headphone Researchers | 0.25% | 3.35x |
| Bigfoot Folklore Enthusiasts | 4.13% | 2.91x |
| Winter Sports Destination Seekers | 0.99% | 2.88x |
| Oregon Trip Planners | 6.22% | 2.61x |
| Gas Discount Researchers | 0.43% | 2.55x |
| Mountain Biking Enthusiasts | 1.05% | 2.47x |
| Cycling Enthusiasts | 3.20% | 2.22x |
| Washington County and Local Fair Visitors | 4.93% | 2.15x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.36% | 18.23x |
| Uniqlo | 0.62% | 13.62x |
| Topshop | 0.10% | 13.05x |
| Banana Republic | 1.66% | 12.13x |
| Club Monaco | 0.34% | 12.04x |
| Free People | 1.05% | 11.98x |
| Madewell | 1.37% | 11.91x |
| Hugo Boss | 1.28% | 11.85x |
| Lululemon | 2.81% | 11.80x |
| REI | 0.99% | 11.67x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 9.37% | 30.93x |
| Southern California Cluster | 0.08% | 7.16x |
| French Canadian Cluster | 0.11% | 5.54x |
| New York City Education & News Cluster | 0.25% | 4.53x |
| Utah Cluster | 1.29% | 4.03x |
| International Travel | 0.07% | 3.96x |
| Public Policy Media | 0.08% | 3.86x |
| Korea Cluster | 0.18% | 3.65x |
| Shoes & Accessories | 0.11% | 3.60x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.19% | 3.48x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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