Dstillery Audiences

TRADER JOES

Audience Size: 1.1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.64x
Executive Travelers 0.04% 3.60x
Los Angeles Mass Transit Commuters 6.75% 2.61x
Opera Enthusiasts 5.77% 2.60x
California Trip Planners 5.54% 2.34x
Los Angeles Activities Researchers 5.42% 2.29x
Los Angeles Trip Planners 5.91% 2.29x
Symphony Music Enthusiasts 5.46% 2.25x
Santa Cruz Trip Planners 5.35% 2.22x
California Skiers and Snowboarders 4.88% 2.16x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.

Location Composition Index
Supreme 0.48% 18.25x
Everlane 0.39% 17.83x
Lorna Jane 1.32% 15.58x
Joe's Jeans 0.83% 14.58x
Topshop 1.20% 14.32x
Uniqlo 3.92% 13.77x
Intermix 2.19% 13.65x
Calvin Klein 1.13% 13.10x
Madewell 5.52% 12.81x
Bonobos 3.58% 12.29x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.30% 3.69x
Environmentally Friendly Cars 0.02% 3.57x
Southern California Cluster 0.15% 3.19x
Southern California Tourism 0.76% 3.17x
London Tourism & Events 0.05% 3.02x
San Francisco Bay Area Cluster 3.64% 2.89x
Los Angeles Cluster 0.06% 2.78x
California Universities 0.76% 2.76x
International Travel 0.10% 2.69x
Los Angeles Tourism 1.99% 2.61x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male