Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 679.4 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 2.10% | 3.78x |
| School Closings Updates Readers | 1.34% | 3.46x |
| Western Canada Skiers and Snowboarders | 3.79% | 3.44x |
| New York City Events Researchers | 3.97% | 3.17x |
| Los Angeles Activities Researchers | 4.50% | 3.05x |
| Washington Skiers and Snowboarders | 5.43% | 2.84x |
| Seattle Trip Planners | 5.90% | 2.83x |
| Travel Book Readers | 3.97% | 2.83x |
| Thrift Store Shoppers | 4.32% | 2.82x |
| Business News Readers | 4.03% | 2.79x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.42% | 25.52x |
| Supreme | 0.42% | 24.40x |
| Joe's Jeans | 0.59% | 20.01x |
| Lorna Jane | 1.30% | 18.86x |
| Intermix | 1.97% | 18.66x |
| Topshop | 0.91% | 17.67x |
| Uniqlo | 4.11% | 16.62x |
| Calvin Klein | 1.06% | 15.75x |
| Bonobos | 3.33% | 15.36x |
| Zara | 5.88% | 15.16x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.47% | 7.85x |
| Southern California Cluster | 0.08% | 7.16x |
| San Francisco Tourism | 0.09% | 5.66x |
| Pacific Northwest Sports & News Cluster | 2.39% | 4.86x |
| Marijuana | 0.18% | 4.85x |
| Music Production | 0.64% | 4.65x |
| Winter Sports & Gear | 0.35% | 4.33x |
| California Universities | 0.23% | 4.28x |
| Weather Information | 0.23% | 4.04x |
| Yoga & Meditation | 0.47% | 3.95x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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