Dstillery Audiences

TRADER JOES

Audience Size: 76 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 76 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 4.89% 3.89x
Washington Skiers and Snowboarders 6.42% 3.13x
Cycling Enthusiasts 4.89% 3.08x
San Francisco Activities Researchers 3.98% 2.92x
San Diego Events Researchers 3.98% 2.92x
Sightseeing Travelers 5.20% 2.90x
Telemedicine Content Readers 2.14% 2.85x
Indoor Cycling & Spinning Enthusiasts 3.36% 2.78x
French Language Learners 4.59% 2.77x
Personal Stock Portfolio Managers 3.98% 2.76x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Intermix.

Location Composition Index
Intermix 0.49% 21.72x
Lorna Jane 0.45% 19.31x
Topshop 0.13% 18.95x
REI 2.59% 16.19x
Lululemon 4.18% 14.97x
Free People 2.40% 14.49x
Uniqlo 0.74% 13.51x
Bonobos 0.83% 13.37x
American Apparel 1.60% 13.06x
Saint Laurent Paris 0.28% 12.94x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.08% 7.16x
Data Analysis & Scripting 1.22% 5.41x
US Cycling 2.14% 4.99x
Backpacking 1.53% 4.64x
Broadway Information 0.61% 3.88x
Australia & New Zealand Media 0.48% 3.83x
Assorted Topics (Viral Media, Paid Traffic) 0.48% 3.71x
San Diego Cluster 1.83% 3.69x
Pacific Northwest Sports & News Cluster 1.22% 3.63x
Scrapbooking & Home Art Projects 0.61% 3.63x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male