Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 335.7 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.33% | 3.20x |
| New York City Events Researchers | 2.38% | 3.20x |
| Social Distancing Content Readers | 1.54% | 3.05x |
| Mens Business Clothes Shoppers | 1.40% | 2.94x |
| Modern Art Museum Researchers | 1.54% | 2.84x |
| Harvard University Fans | 1.33% | 2.78x |
| Tutoring Resources Researchers | 2.73% | 2.78x |
| Luxury Retail Researchers | 1.12% | 2.62x |
| Luxury Athletic Footwear Shoppers | 1.33% | 2.59x |
| Luxury Fitness Shoppers | 1.33% | 2.59x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 12.86x |
| Lorna Jane | 1.99% | 11.77x |
| Topshop | 0.38% | 11.20x |
| Intermix | 0.78% | 8.94x |
| Joe's Jeans | 0.31% | 7.94x |
| Bonobos | 2.02% | 7.93x |
| REI | 4.30% | 7.81x |
| Uniqlo | 1.68% | 7.57x |
| Patagonia | 1.41% | 7.33x |
| Saint Laurent Paris | 0.68% | 6.77x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.49% | 10.76x |
| Southern California Cluster | 0.08% | 7.16x |
| Smart Travel | 0.15% | 4.56x |
| Korea Cluster | 0.21% | 4.38x |
| Calendar & Holidays | 0.28% | 4.35x |
| Travel, Food, Fashion & Fitness | 0.21% | 4.22x |
| Data Centers | 0.09% | 3.85x |
| Travel Adventure | 0.70% | 3.66x |
| Shoes & Accessories | 0.11% | 3.60x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 3.54x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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