Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 76 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 4.89% | 3.89x |
| Washington Skiers and Snowboarders | 6.42% | 3.13x |
| Cycling Enthusiasts | 4.89% | 3.08x |
| San Francisco Activities Researchers | 3.98% | 2.92x |
| San Diego Events Researchers | 3.98% | 2.92x |
| Sightseeing Travelers | 5.20% | 2.90x |
| Telemedicine Content Readers | 2.14% | 2.85x |
| Indoor Cycling & Spinning Enthusiasts | 3.36% | 2.78x |
| French Language Learners | 4.59% | 2.77x |
| Personal Stock Portfolio Managers | 3.98% | 2.76x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.49% | 21.72x |
| Lorna Jane | 0.45% | 19.31x |
| Topshop | 0.13% | 18.95x |
| REI | 2.59% | 16.19x |
| Lululemon | 4.18% | 14.97x |
| Free People | 2.40% | 14.49x |
| Uniqlo | 0.74% | 13.51x |
| Bonobos | 0.83% | 13.37x |
| American Apparel | 1.60% | 13.06x |
| Saint Laurent Paris | 0.28% | 12.94x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.08% | 7.16x |
| Data Analysis & Scripting | 1.22% | 5.41x |
| US Cycling | 2.14% | 4.99x |
| Backpacking | 1.53% | 4.64x |
| Broadway Information | 0.61% | 3.88x |
| Australia & New Zealand Media | 0.48% | 3.83x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.48% | 3.71x |
| San Diego Cluster | 1.83% | 3.69x |
| Pacific Northwest Sports & News Cluster | 1.22% | 3.63x |
| Scrapbooking & Home Art Projects | 0.61% | 3.63x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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