Dstillery Audiences

TRADER JOES

Audience Size: 1.1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.60x
Opera Enthusiasts 3.12% 2.45x
Los Angeles Mass Transit Commuters 3.97% 2.42x
Los Angeles Activities Researchers 3.17% 2.39x
San Diego Activities Researchers 2.84% 2.29x
Symphony Music Enthusiasts 3.02% 2.27x
Los Angeles Trip Planners 3.83% 2.23x
California Trip Planners 3.55% 2.22x
Santa Cruz Trip Planners 3.31% 2.21x
San Francisco Activities Researchers 2.63% 2.21x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.

Location Composition Index
Everlane 0.28% 19.27x
Levi Strauss 2.94% 18.89x
Lorna Jane 1.52% 18.18x
Club Monaco 2.06% 15.88x
Michael Kors 5.02% 15.37x
Intermix 1.84% 15.11x
Uniqlo 2.84% 15.07x
Zara 5.25% 13.83x
Madewell 3.71% 13.07x
Topshop 0.28% 12.93x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is California Universities.

Content Affinity Composition Index
California Universities 1.15% 3.16x
Assorted Topics (Business Support ToolsForm Templates) 0.10% 3.08x
Shipping & Logistics 0.08% 2.84x
London Tourism 0.06% 2.79x
Los Angeles Cluster 0.08% 2.77x
Alternative Streaming Services 0.06% 2.68x
San Francisco Bay Area Cluster 2.78% 2.68x
Scotland Travel 0.04% 2.64x
Southern California Tourism 0.75% 2.52x
Men's Dress Shirt Shopping 0.23% 2.51x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male