Dstillery Audiences

TRADER JOES

Audience Size: 154.7 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 154.7 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 8.55% 5.78x
Oregon Trip Planners 5.00% 3.08x
Yellowstone Park Trip Planners 6.30% 2.80x
Winter Sports Destination Seekers 1.40% 2.78x
Costco Deal Blog Readers 0.99% 2.54x
Oregon Ducks Fans 1.80% 2.45x
Bigfoot Folklore Enthusiasts 3.87% 2.37x
Instantpot Enthusiasts 1.40% 2.24x
Washington Skiers and Snowboarders 3.92% 2.21x
Hawaii Trip Planners 1.53% 2.20x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.11% 17.39x
Topshop 0.11% 15.73x
Lorna Jane 0.43% 13.40x
REI 1.18% 12.09x
Calvin Klein 0.17% 11.20x
Lululemon 2.77% 10.28x
Intermix 0.22% 9.73x
Madewell 1.30% 9.71x
Free People 1.16% 9.63x
Uniqlo 0.50% 9.57x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 7.65% 24.41x
Southern California Cluster 0.08% 7.16x
Pacific Northwest Sports & News Cluster 0.68% 4.81x
Teen Hair 0.14% 4.43x
International Travel 0.07% 3.96x
Shoes & Accessories 0.11% 3.60x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.09% 3.50x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.09% 3.34x
Chef & Restaurant Resources 0.13% 3.31x
Backpacking 0.23% 3.24x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female