Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 183.9 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 6.71% | 3.07x |
| Seattle Trip Planners | 6.56% | 2.47x |
| Oregon Trip Planners | 5.60% | 2.45x |
| Harvard University Fans | 3.68% | 2.30x |
| North West State Fair Visitors | 6.19% | 2.25x |
| E-cycling Enthusiasts | 4.79% | 2.21x |
| Luxury Kitchen Goods Shoppers | 4.79% | 2.21x |
| Thai Food Enthusiasts | 3.98% | 2.17x |
| Seattle Seahawks Fans | 5.08% | 2.16x |
| Yale University Fans | 3.46% | 2.16x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is REI.
| Location | Composition | Index |
| REI | 1.64% | 13.28x |
| Lorna Jane | 0.40% | 12.64x |
| Intermix | 0.22% | 12.21x |
| Calvin Klein | 0.18% | 11.57x |
| Lululemon | 2.57% | 10.16x |
| Bonobos | 0.54% | 9.65x |
| Ann Taylor | 0.91% | 8.84x |
| Patagonia | 0.44% | 8.80x |
| Topshop | 0.05% | 8.58x |
| Urban Outfitters | 1.64% | 8.51x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.08% | 7.16x |
| Accounting | 0.37% | 6.41x |
| International Travel | 0.29% | 4.25x |
| Korea Cluster | 0.29% | 4.13x |
| Travel, Food, Fashion & Fitness | 0.37% | 4.01x |
| Cruise Vacations | 0.62% | 3.68x |
| Pacific Northwest Sports & News Cluster | 1.33% | 3.58x |
| Poland Cluster | 0.15% | 3.47x |
| Chef & Restaurant Resources | 0.13% | 3.31x |
| New England & Ivy League Sports | 0.15% | 3.30x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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