Dstillery Audiences

TRADER JOES

Audience Size: 679.4 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 679.4 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 2.10% 3.78x
School Closings Updates Readers 1.34% 3.46x
Western Canada Skiers and Snowboarders 3.79% 3.44x
New York City Events Researchers 3.97% 3.17x
Los Angeles Activities Researchers 4.50% 3.05x
Washington Skiers and Snowboarders 5.43% 2.84x
Seattle Trip Planners 5.90% 2.83x
Travel Book Readers 3.97% 2.83x
Thrift Store Shoppers 4.32% 2.82x
Business News Readers 4.03% 2.79x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.

Location Composition Index
Everlane 0.42% 25.52x
Supreme 0.42% 24.40x
Joe's Jeans 0.59% 20.01x
Lorna Jane 1.30% 18.86x
Intermix 1.97% 18.66x
Topshop 0.91% 17.67x
Uniqlo 4.11% 16.62x
Calvin Klein 1.06% 15.75x
Bonobos 3.33% 15.36x
Zara 5.88% 15.16x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.47% 7.85x
Southern California Cluster 0.08% 7.16x
San Francisco Tourism 0.09% 5.66x
Pacific Northwest Sports & News Cluster 2.39% 4.86x
Marijuana 0.18% 4.85x
Music Production 0.64% 4.65x
Winter Sports & Gear 0.35% 4.33x
California Universities 0.23% 4.28x
Weather Information 0.23% 4.04x
Yoga & Meditation 0.47% 3.95x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female