Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.60x |
| Opera Enthusiasts | 3.12% | 2.45x |
| Los Angeles Mass Transit Commuters | 3.97% | 2.42x |
| Los Angeles Activities Researchers | 3.17% | 2.39x |
| San Diego Activities Researchers | 2.84% | 2.29x |
| Symphony Music Enthusiasts | 3.02% | 2.27x |
| Los Angeles Trip Planners | 3.83% | 2.23x |
| California Trip Planners | 3.55% | 2.22x |
| Santa Cruz Trip Planners | 3.31% | 2.21x |
| San Francisco Activities Researchers | 2.63% | 2.21x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.28% | 19.27x |
| Levi Strauss | 2.94% | 18.89x |
| Lorna Jane | 1.52% | 18.18x |
| Club Monaco | 2.06% | 15.88x |
| Michael Kors | 5.02% | 15.37x |
| Intermix | 1.84% | 15.11x |
| Uniqlo | 2.84% | 15.07x |
| Zara | 5.25% | 13.83x |
| Madewell | 3.71% | 13.07x |
| Topshop | 0.28% | 12.93x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 1.15% | 3.16x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.10% | 3.08x |
| Shipping & Logistics | 0.08% | 2.84x |
| London Tourism | 0.06% | 2.79x |
| Los Angeles Cluster | 0.08% | 2.77x |
| Alternative Streaming Services | 0.06% | 2.68x |
| San Francisco Bay Area Cluster | 2.78% | 2.68x |
| Scotland Travel | 0.04% | 2.64x |
| Southern California Tourism | 0.75% | 2.52x |
| Men's Dress Shirt Shopping | 0.23% | 2.51x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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