Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 111.1 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.56% | 3.35x |
| Social Distancing Content Readers | 2.97% | 3.06x |
| Supermarket Shoppers | 3.87% | 2.81x |
| San Diego Activities Researchers | 3.27% | 2.76x |
| Restaurant Supply Shoppers | 0.59% | 2.73x |
| Washington Skiers and Snowboarders | 5.65% | 2.69x |
| Korean Food Enthusiasts | 3.37% | 2.56x |
| Restaurant Researchers | 3.07% | 2.56x |
| E-cycling Enthusiasts | 4.96% | 2.55x |
| School Closings Updates Readers | 1.98% | 2.53x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.79% | 36.86x |
| Calvin Klein | 0.36% | 22.57x |
| Bonobos | 1.39% | 21.88x |
| American Apparel | 2.40% | 21.37x |
| REI | 3.41% | 19.41x |
| Uniqlo | 0.91% | 18.99x |
| Saint Laurent Paris | 0.31% | 18.04x |
| Free People | 2.69% | 17.73x |
| Patagonia | 1.06% | 16.82x |
| Intermix | 0.34% | 15.28x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.08% | 7.16x |
| Grilling | 0.30% | 5.34x |
| Pacific Northwest Sports & News Cluster | 1.78% | 5.26x |
| Data, Analytics & Coding | 0.40% | 4.83x |
| Business News & Information Readers | 0.22% | 4.36x |
| Back & Spine | 0.50% | 4.22x |
| India Cluster | 0.30% | 4.11x |
| Parenting & Children's Activities | 0.21% | 3.98x |
| Nursing | 0.16% | 3.72x |
| Pet Forums | 0.40% | 3.58x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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