Dstillery Audiences

TRADER JOES

Audience Size: 919.8 Thousand Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 919.8 thousand unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.60x
Los Angeles Mass Transit Commuters 4.69% 2.86x
Opera Enthusiasts 3.14% 2.69x
Los Angeles Activities Researchers 3.22% 2.54x
Los Angeles Trip Planners 4.02% 2.42x
Santa Monica Trip Planners 4.06% 2.34x
Symphony Music Enthusiasts 3.33% 2.33x
California Trip Planners 3.63% 2.29x
Santa Cruz Trip Planners 3.72% 2.28x
San Francisco Trip Planners 3.29% 2.25x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.

Location Composition Index
Everlane 0.24% 21.90x
Michael Kors 5.44% 21.32x
Levi Strauss 2.66% 20.02x
Lorna Jane 1.59% 19.51x
Club Monaco 2.11% 17.90x
Uniqlo 2.57% 16.64x
Intermix 1.59% 15.76x
Zara 4.86% 15.48x
Madewell 3.15% 15.44x
Saint Laurent Paris 1.52% 14.40x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.16% 4.81x
Los Angeles Tourism 2.13% 3.33x
Southern California Tourism 0.91% 3.01x
Idaho Cluster 0.60% 2.97x
Italy Cluster 0.03% 2.90x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.82x
San Francisco Bay Area Cluster 2.53% 2.77x
Southern California Cluster 0.22% 2.71x
LGBTQ Advocacy 1.23% 2.70x
Los Angeles News 3.07% 2.67x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male