Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 159.8 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.36% | 3.80x |
| New York City Events Researchers | 4.15% | 3.11x |
| Ballet Enthusiasts | 4.61% | 3.09x |
| Thrift Store Shoppers | 5.01% | 2.98x |
| Rowing Enthusiasts | 5.27% | 2.77x |
| United Nations Donors | 3.56% | 2.75x |
| Harvard University Fans | 4.28% | 2.75x |
| Los Angeles Activities Researchers | 4.41% | 2.73x |
| Meal Kit Delivery Researchers | 4.94% | 2.72x |
| Elite Cycling Gear Shoppers | 4.68% | 2.69x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Curious about what else the Trader Joes audience is interested in?
Sign Up
APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.57% | 29.55x |
| Joe's Jeans | 0.08% | 18.76x |
| Calvin Klein | 0.18% | 17.29x |
| REI | 2.54% | 15.88x |
| Bonobos | 0.83% | 15.77x |
| Free People | 1.99% | 15.43x |
| American Apparel | 1.64% | 15.06x |
| Topshop | 0.06% | 14.89x |
| Intermix | 0.28% | 14.21x |
| Uniqlo | 0.46% | 14.15x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Want to find more of the Trader Joes audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.08% | 7.16x |
| Poland Cluster | 0.26% | 6.22x |
| India Cluster | 0.66% | 6.10x |
| European Museums, Restaurants & Events | 0.20% | 5.53x |
| China Cluster | 0.26% | 4.99x |
| Mobile Phone Networks | 0.26% | 4.80x |
| Pacific Northwest Sports & News Cluster | 2.17% | 4.30x |
| Writing & Publishing | 0.20% | 4.30x |
| New York City Education & News Cluster | 0.53% | 4.08x |
| Film Production | 0.13% | 3.81x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Want to see more of the Content Affinities the Trader Joes audience visits?
Sign Up
DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Trader Joes audience?
Sign Up