Dstillery Audiences

TRADER JOES

Audience Size: 1.1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.64x
Executive Travelers 0.04% 3.60x
Los Angeles Mass Transit Commuters 6.97% 2.79x
Los Angeles Activities Researchers 5.64% 2.45x
Santa Cruz Trip Planners 4.70% 2.39x
Opera Enthusiasts 5.07% 2.31x
Los Angeles Trip Planners 5.79% 2.25x
Symphony Music Enthusiasts 4.79% 2.25x
Santa Monica Trip Planners 6.69% 2.21x
Los Angeles Dodgers Fans 4.77% 2.18x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.45% 15.47x
Everlane 0.31% 15.39x
Levi Strauss 3.23% 15.04x
Topshop 0.65% 13.45x
Intermix 2.07% 13.39x
Uniqlo 3.24% 13.00x
Club Monaco 2.43% 11.99x
Zara 5.32% 11.79x
Supreme 0.51% 11.65x
Madewell 4.44% 11.15x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 10.63x
Sports - Skiing, Snowboarding 0.02% 8.78x
Survey Websites 0.03% 5.75x
Germany Cluster 0.11% 5.57x
Fashion & Cosmetics 0.01% 4.84x
Credit Unions & Consumer Protection 0.06% 3.92x
Environmental Conservation 0.01% 3.63x
Southern California Cluster 0.41% 3.56x
Bulgaria Cluster 0.04% 3.56x
San Francisco Tourism 0.60% 3.48x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male