Dstillery Audiences

TRADER JOES

Audience Size: 1 Million Devices

Explore the Trader Joes Audience

Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Trader Joes audience.

Dstillery Crafted Audiences

INTERESTS

The Trader Joes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trader Joes audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.35x
Opera Enthusiasts 7.74% 3.01x
Los Angeles Mass Transit Commuters 8.23% 2.92x
Los Angeles Activities Researchers 6.57% 2.72x
Los Angeles Trip Planners 7.44% 2.70x
California Trip Planners 7.09% 2.68x
Symphony Music Enthusiasts 7.08% 2.57x
Tahoe Skiers and Snowboarders 6.52% 2.54x
California Skiers and Snowboarders 6.75% 2.54x
Santa Monica Trip Planners 7.17% 2.51x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trader Joes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trader Joes audience is Supreme.

Location Composition Index
Supreme 0.50% 22.83x
Everlane 0.47% 19.33x
Joe's Jeans 0.87% 18.17x
Topshop 1.35% 16.84x
Lorna Jane 1.75% 16.56x
Intermix 2.40% 15.31x
Uniqlo 5.01% 15.13x
Calvin Klein 1.30% 14.95x
American Apparel 8.06% 14.15x
Bonobos 4.00% 14.08x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trader Joes audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.07% 5.60x
Canada Shopping - Kitchenware 0.05% 5.55x
Southern California Cluster 0.14% 4.46x
Los Angeles Cluster 0.08% 4.42x
Franchising 0.06% 4.18x
Southern California Tourism 0.68% 3.94x
San Francisco Tourism 0.16% 3.42x
California Universities 0.79% 3.36x
Los Angeles Tourism 2.62% 3.35x
Canadian Real Estate Researcher Cluster 0.02% 3.20x
Composition Percentage: The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trader Joes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male