Explore the Trader Joes Audience
Below you'll find more information about the Trader Joes audience, broken down in different categories based on their digital and physical behaviors. These are 363.2 thousand unique devices whose actions qualify for the Trader Joes audience.
INTERESTS
The Trader Joes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trader Joes audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.20% | 4.87x |
| Social Distancing Content Readers | 0.26% | 4.70x |
| Restaurant Researchers | 4.33% | 2.96x |
| Burger Enthusiast | 0.53% | 2.92x |
| New York City Events Researchers | 3.34% | 2.91x |
| Western Canada Skiers and Snowboarders | 3.28% | 2.63x |
| Luxury Athletic Footwear Shoppers | 4.52% | 2.62x |
| Luxury Fitness Shoppers | 4.52% | 2.62x |
| Supermarket Shoppers | 4.98% | 2.58x |
| Los Angeles Activities Researchers | 4.00% | 2.53x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Interest attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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APPAREL RETAILERS
The Trader Joes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trader Joes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 24.45x |
| Supreme | 0.21% | 21.15x |
| Lorna Jane | 0.86% | 20.35x |
| Joe's Jeans | 0.31% | 19.18x |
| Intermix | 1.19% | 18.35x |
| Topshop | 0.42% | 16.84x |
| Calvin Klein | 0.64% | 15.46x |
| REI | 2.84% | 15.17x |
| Free People | 4.19% | 14.67x |
| Uniqlo | 2.18% | 14.53x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Location attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trader Joes audience is Canadian Healthcare.
| Content Affinity | Composition | Index |
| Canadian Healthcare | 0.26% | 7.49x |
| Southern California Cluster | 0.08% | 7.16x |
| Brazil & Portugal News | 0.33% | 5.15x |
| Work Productivity | 0.13% | 3.96x |
| Nutrition & Diabetic Living | 0.13% | 3.81x |
| Pacific Northwest Sports & News Cluster | 2.03% | 3.77x |
| Cardiac & Other Health Research | 0.26% | 3.77x |
| Book Publishers | 0.26% | 3.63x |
| Bird Watching | 0.13% | 3.59x |
| Natural Diet & Supplement Researchers | 0.26% | 3.54x |
Composition Percentage:
The overlap percentage between the Trader Joes audience and the Content Affinity attribute.
Index: A comparison of the Trader Joes audience to the internet population.
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DEMOGRAPHICS
The Trader Joes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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