Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 429.6 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 5.69% | 2.16x |
| California Skiers and Snowboarders | 5.65% | 2.14x |
| South West State Fair Visitors | 6.02% | 2.09x |
| North West State Fair Visitors | 5.00% | 2.01x |
| Oregon Trip Planners | 4.50% | 1.99x |
| Los Angeles Mass Transit Commuters | 5.57% | 1.99x |
| Santa Cruz Trip Planners | 4.95% | 1.96x |
| San Diego Events Researchers | 4.79% | 1.88x |
| San Francisco Activities Researchers | 4.79% | 1.88x |
| San Diego Trip Planners | 4.75% | 1.81x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.62% | 12.89x |
| Lorna Jane | 1.05% | 9.97x |
| Levi Strauss | 1.20% | 6.75x |
| Columbia | 1.63% | 6.44x |
| Uniqlo | 2.05% | 6.18x |
| Patagonia | 1.27% | 6.04x |
| Topshop | 0.48% | 5.98x |
| American Apparel | 3.38% | 5.94x |
| Calvin Klein | 0.52% | 5.94x |
| Everlane | 0.14% | 5.85x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.16% | 5.67x |
| Home Improvement Contractor | 0.12% | 5.28x |
| Southern California Cluster | 0.12% | 4.09x |
| Concert Posters | 0.08% | 3.89x |
| Discount Shopping | 0.25% | 3.69x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.69x |
| Hobby Drones & Remote-Controlled Cars | 0.20% | 3.65x |
| Southern California Tourism | 0.53% | 3.18x |
| Northern California Cluster | 2.46% | 3.15x |
| Online Learning | 0.04% | 3.10x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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