Dstillery Audiences

TRAVELODGE

Audience Size: 371.4 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 371.4 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 2.75% 2.46x
San Diego Events Researchers 2.75% 2.46x
California Skiers and Snowboarders 3.29% 2.33x
Los Angeles Mass Transit Commuters 3.57% 2.33x
California Trip Planners 3.42% 2.31x
San Diego Trip Planners 3.46% 2.21x
San Diego Activities Researchers 2.49% 2.20x
Opera Enthusiasts 2.31% 2.12x
Los Angeles Trip Planners 3.17% 2.04x
Los Angeles Chargers Fans 2.31% 1.93x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.97% 11.96x
Joe's Jeans 0.69% 11.94x
Saint Laurent Paris 0.94% 8.94x
Levi Strauss 1.00% 7.51x
Columbia 0.96% 7.37x
Armani 1.80% 6.87x
Everlane 0.07% 6.83x
Uniqlo 1.05% 6.79x
Michael Kors 1.69% 6.61x
Tommy Bahama 2.00% 6.59x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.14% 4.47x
San Diego Cluster 3.10% 4.11x
Southern California Cluster 0.25% 3.26x
Los Angeles News 3.35% 3.06x
Law School Research Cluster 0.10% 2.84x
Southern California Tourism 0.75% 2.63x
Los Angeles Tourism 1.53% 2.52x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 2.28x
Arabic News 0.15% 2.24x
Spanish Lifestyle & Health 0.10% 2.22x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male