Dstillery Audiences

TRAVELODGE

Audience Size: 83.2 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 83.2 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.19% 2.87x
Oregon County and Local Fair Visitors 6.63% 2.48x
Yellowstone Park Trip Planners 7.22% 2.36x
Portland Trail Blazers Fans 4.27% 2.20x
Montana and Idaho Trip Planners 4.57% 2.10x
Oregon Ducks Fans 2.95% 2.10x
Seattle Trip Planners 5.30% 2.08x
North West State Fair Visitors 5.15% 1.96x
Houston Rockets Fans 3.83% 1.95x
Home Wifi Researchers 4.42% 1.89x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Columbia.

Location Composition Index
Columbia 0.35% 4.28x
Lorna Jane 0.15% 3.88x
REI 0.51% 3.72x
The North Face 0.40% 3.40x
Calvin Klein 0.05% 3.18x
American Apparel 0.35% 3.07x
H&M 1.24% 2.93x
Patagonia 0.16% 2.92x
Zumiez 1.66% 2.83x
Eddie Bauer 0.79% 2.75x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 0.44% 5.38x
South Dakota Cluster 1.62% 4.22x
Assorted Topics (Viral Media, Paid Traffic) 0.44% 4.17x
Canadian News 0.14% 3.95x
Bridal Fashion 0.21% 3.92x
Science Education & Resources 0.65% 3.85x
Teen Hair 0.43% 3.72x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.69x
Paleo & Keto Diet Enthusiasts 0.44% 3.68x
Philanthropy - Charities & Fundraising 0.44% 3.61x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male