Dstillery Audiences

TRAVELODGE

Audience Size: 472.8 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 472.8 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.92x
Getting Off the Grid Travelers 0.04% 2.57x
California Skiers and Snowboarders 4.13% 2.00x
South West State Fair Visitors 5.01% 1.99x
California Trip Planners 4.13% 1.98x
Los Angeles Mass Transit Commuters 4.51% 1.95x
Work Hard, Play Hard Travelers 0.03% 1.94x
Santa Cruz Trip Planners 4.26% 1.93x
Oregon Trip Planners 3.88% 1.89x
San Diego Events Researchers 3.38% 1.84x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.61% 12.30x
Lorna Jane 0.89% 9.30x
Levi Strauss 1.79% 6.44x
Topshop 0.53% 6.16x
Columbia 1.63% 5.92x
Calvin Klein 0.48% 5.63x
REI 1.70% 5.54x
Patagonia 1.22% 5.53x
Uniqlo 1.71% 5.36x
Saint Laurent Paris 0.87% 5.33x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.21% 4.11x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.69x
San Francisco Tourism 0.21% 3.50x
San Diego Cluster 2.88% 3.33x
Concert Posters 0.07% 3.29x
Free Online Game Players 0.21% 3.16x
Southern California Tourism 0.58% 3.13x
Online Learning 0.04% 3.10x
Beach & Intimate Wear 0.08% 3.00x
Writing Resources 0.25% 2.88x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male