Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 81.7 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 9.15% | 3.97x |
| Oregon Ducks Fans | 5.88% | 3.17x |
| Oregon County and Local Fair Visitors | 8.28% | 2.94x |
| North West State Fair Visitors | 7.41% | 2.78x |
| Seattle Seahawks Fans | 6.32% | 2.57x |
| Portland Trail Blazers Fans | 5.23% | 2.51x |
| South West State Fair Visitors | 6.10% | 2.09x |
| Luxury Home Fixture Shoppers | 4.79% | 2.09x |
| Seattle Trip Planners | 5.45% | 2.08x |
| Washington County and Local Fair Visitors | 5.66% | 2.07x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.45% | 8.26x |
| Free People | 0.83% | 6.47x |
| Lorna Jane | 0.12% | 6.45x |
| The North Face | 0.54% | 6.16x |
| REI | 0.80% | 5.01x |
| Express Outlets | 0.45% | 4.66x |
| Eddie Bauer | 1.09% | 4.65x |
| Maurices | 4.85% | 4.29x |
| Columbia | 0.33% | 4.24x |
| Zumiez | 1.85% | 4.20x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is Teen Hair.
| Content Affinity | Composition | Index |
| Teen Hair | 0.65% | 4.86x |
| Oregon News | 9.37% | 3.96x |
| Canadian News | 0.14% | 3.95x |
| Bridal Fashion | 0.21% | 3.92x |
| Learning & Development Products | 0.34% | 3.91x |
| Music Production | 0.51% | 3.75x |
| Home Remodeling | 0.44% | 3.72x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.69x |
| Paleo & Keto Diet Enthusiasts | 0.44% | 3.68x |
| Philanthropy - Charities & Fundraising | 0.44% | 3.61x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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