Dstillery Audiences

TRAVELODGE

Audience Size: 535.6 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 535.6 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.92x
Getting Off the Grid Travelers 0.04% 2.57x
Santa Cruz Trip Planners 3.39% 2.03x
Work Hard, Play Hard Travelers 0.03% 1.94x
Oregon Trip Planners 3.05% 1.86x
Oregon Ducks Fans 2.29% 1.65x
California Skiers and Snowboarders 2.52% 1.65x
Los Angeles Mass Transit Commuters 3.28% 1.64x
Tahoe Skiers and Snowboarders 2.61% 1.59x
San Diego Trip Planners 3.39% 1.59x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.68% 9.03x
Joe's Jeans 0.58% 8.93x
Saint Laurent Paris 0.87% 6.23x
Topshop 0.37% 6.23x
Levi Strauss 1.66% 5.92x
Columbia 1.43% 5.89x
Everlane 0.10% 5.53x
Zara 2.24% 5.43x
Tommy Bahama 2.33% 5.39x
Calvin Klein 0.52% 5.39x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 46.08x
Golf & Boats 0.02% 26.36x
Watches & Jewelry 0.01% 17.72x
Quinceanera Planning 0.04% 12.38x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 11.36x
Sports - Skiing, Snowboarding 0.02% 10.52x
Quebec Hunting & Outdoors Cluster 0.01% 9.92x
Fashion & Cosmetics 0.02% 9.27x
Decoration & Fabric 0.02% 9.14x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.75x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female