Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 472.8 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 2.92x |
| Getting Off the Grid Travelers | 0.04% | 2.57x |
| California Skiers and Snowboarders | 4.13% | 2.00x |
| South West State Fair Visitors | 5.01% | 1.99x |
| California Trip Planners | 4.13% | 1.98x |
| Los Angeles Mass Transit Commuters | 4.51% | 1.95x |
| Work Hard, Play Hard Travelers | 0.03% | 1.94x |
| Santa Cruz Trip Planners | 4.26% | 1.93x |
| Oregon Trip Planners | 3.88% | 1.89x |
| San Diego Events Researchers | 3.38% | 1.84x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.61% | 12.30x |
| Lorna Jane | 0.89% | 9.30x |
| Levi Strauss | 1.79% | 6.44x |
| Topshop | 0.53% | 6.16x |
| Columbia | 1.63% | 5.92x |
| Calvin Klein | 0.48% | 5.63x |
| REI | 1.70% | 5.54x |
| Patagonia | 1.22% | 5.53x |
| Uniqlo | 1.71% | 5.36x |
| Saint Laurent Paris | 0.87% | 5.33x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is Telescopes.
| Content Affinity | Composition | Index |
| Telescopes | 0.21% | 4.11x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.69x |
| San Francisco Tourism | 0.21% | 3.50x |
| San Diego Cluster | 2.88% | 3.33x |
| Concert Posters | 0.07% | 3.29x |
| Free Online Game Players | 0.21% | 3.16x |
| Southern California Tourism | 0.58% | 3.13x |
| Online Learning | 0.04% | 3.10x |
| Beach & Intimate Wear | 0.08% | 3.00x |
| Writing Resources | 0.25% | 2.88x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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