Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 498.3 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 3.96% | 2.39x |
| California Skiers and Snowboarders | 3.09% | 2.39x |
| California Trip Planners | 3.46% | 2.12x |
| San Diego Activities Researchers | 2.53% | 2.08x |
| San Diego Events Researchers | 2.40% | 2.04x |
| San Francisco Activities Researchers | 2.40% | 2.04x |
| Los Angeles Chargers Fans | 2.38% | 1.96x |
| Oregon Trip Planners | 2.53% | 1.92x |
| Oregon Ducks Fans | 1.75% | 1.87x |
| Santa Cruz Trip Planners | 2.49% | 1.85x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.94% | 11.27x |
| Joe's Jeans | 0.72% | 10.12x |
| Saint Laurent Paris | 1.07% | 8.56x |
| Levi Strauss | 1.18% | 7.82x |
| Topshop | 0.12% | 6.93x |
| Columbia | 1.19% | 6.83x |
| Michael Kors | 2.05% | 6.51x |
| Tommy Bahama | 2.23% | 6.50x |
| Uniqlo | 1.19% | 6.49x |
| Armani | 2.44% | 6.29x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 3.24% | 3.83x |
| Los Angeles News | 3.35% | 2.47x |
| Oregon News | 2.21% | 2.28x |
| San Francisco Bay Area Cluster | 1.62% | 1.65x |
| Christianity - Evangelism & Creationism | 1.56% | 1.23x |
| Healthcare - Dermatology & Aging | 2.49% | 1.18x |
| Furniture Shopping | 2.14% | 1.13x |
| Discount Travel | 9.28% | 1.11x |
| Colorado News | 1.71% | 1.09x |
| Sports Fanatics | 4.85% | 1.08x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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