Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 269.9 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 1.57% | 2.81x |
| Oregon Trip Planners | 5.12% | 2.68x |
| Oregon County and Local Fair Visitors | 5.71% | 2.54x |
| Seattle Trip Planners | 5.31% | 2.54x |
| North West State Fair Visitors | 5.51% | 2.51x |
| Order-in Eaters | 5.51% | 2.41x |
| Washington County and Local Fair Visitors | 5.12% | 2.38x |
| Cattlemen and Pork Producers | 4.33% | 2.37x |
| Washington Skiers and Snowboarders | 4.53% | 2.35x |
| Seattle Seahawks Fans | 4.72% | 2.33x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.37% | 12.35x |
| Lorna Jane | 0.71% | 10.27x |
| Patagonia | 1.13% | 7.19x |
| Abercrombie & Fitch | 0.65% | 6.98x |
| Levi Strauss | 0.04% | 6.95x |
| Columbia | 1.23% | 6.90x |
| Uniqlo | 1.43% | 5.78x |
| REI | 1.41% | 5.57x |
| Topshop | 0.28% | 5.52x |
| American Apparel | 2.48% | 5.43x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 0.79% | 4.74x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.59% | 4.57x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.42% | 4.02x |
| Canadian News | 0.14% | 3.95x |
| Tahoe & Reno Tourism | 0.79% | 3.93x |
| Bridal Fashion | 0.21% | 3.92x |
| Canada Consumer Product Cluster | 0.39% | 3.87x |
| Pacific Northwest Sports & News Cluster | 1.77% | 3.70x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.69x |
| Power Tools | 0.59% | 3.58x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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