Explore the Travelodge Audience
Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 535.6 thousand unique devices whose actions qualify for the Travelodge audience.
INTERESTS
The Travelodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travelodge audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 2.92x |
| Getting Off the Grid Travelers | 0.04% | 2.57x |
| Santa Cruz Trip Planners | 3.39% | 2.03x |
| Work Hard, Play Hard Travelers | 0.03% | 1.94x |
| Oregon Trip Planners | 3.05% | 1.86x |
| Oregon Ducks Fans | 2.29% | 1.65x |
| California Skiers and Snowboarders | 2.52% | 1.65x |
| Los Angeles Mass Transit Commuters | 3.28% | 1.64x |
| Tahoe Skiers and Snowboarders | 2.61% | 1.59x |
| San Diego Trip Planners | 3.39% | 1.59x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
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APPAREL RETAILERS
The Travelodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travelodge audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.68% | 9.03x |
| Joe's Jeans | 0.58% | 8.93x |
| Saint Laurent Paris | 0.87% | 6.23x |
| Topshop | 0.37% | 6.23x |
| Levi Strauss | 1.66% | 5.92x |
| Columbia | 1.43% | 5.89x |
| Everlane | 0.10% | 5.53x |
| Zara | 2.24% | 5.43x |
| Tommy Bahama | 2.33% | 5.39x |
| Calvin Klein | 0.52% | 5.39x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travelodge audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 46.08x |
| Golf & Boats | 0.02% | 26.36x |
| Watches & Jewelry | 0.01% | 17.72x |
| Quinceanera Planning | 0.04% | 12.38x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 11.36x |
| Sports - Skiing, Snowboarding | 0.02% | 10.52x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 9.92x |
| Fashion & Cosmetics | 0.02% | 9.27x |
| Decoration & Fabric | 0.02% | 9.14x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 8.75x |
Composition Percentage:
The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
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DEMOGRAPHICS
The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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