Dstillery Audiences

TRAVELODGE

Audience Size: 508.7 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 508.7 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.92x
Getting Off the Grid Travelers 0.04% 2.57x
South West State Fair Visitors 5.21% 2.00x
Work Hard, Play Hard Travelers 0.03% 1.94x
North West State Fair Visitors 4.77% 1.86x
Oregon Trip Planners 4.25% 1.83x
Oregon County and Local Fair Visitors 3.98% 1.67x
Washington County and Local Fair Visitors 4.06% 1.65x
Santa Cruz Trip Planners 3.90% 1.61x
California Skiers and Snowboarders 3.59% 1.59x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.59% 10.39x
Lorna Jane 0.77% 9.16x
Levi Strauss 1.97% 6.18x
Topshop 0.51% 6.11x
Everlane 0.13% 5.80x
Columbia 1.53% 5.60x
Saint Laurent Paris 0.87% 5.59x
Calvin Klein 0.47% 5.52x
Zara 2.33% 5.37x
Uniqlo 1.51% 5.29x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.08% 5.30x
Mid-Atlantic Beaches 0.08% 4.67x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.84x
Romanian News 0.04% 3.38x
Online Learning 0.04% 3.10x
Franchising 0.05% 2.93x
Northern California Cluster 2.14% 2.86x
Tahoe & Reno Tourism 0.60% 2.84x
Southern California Tourism 0.63% 2.70x
Sports - Golf, Hunting, Fishing 0.05% 2.61x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female