Dstillery Audiences

TRAVELODGE

Audience Size: 429.6 Thousand Devices

Explore the Travelodge Audience

Below you'll find more information about the Travelodge audience, broken down in different categories based on their digital and physical behaviors. These are 429.6 thousand unique devices whose actions qualify for the Travelodge audience.

Dstillery Crafted Audiences

INTERESTS

The Travelodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travelodge audience is California Trip Planners.

Interest Composition Index
California Trip Planners 5.69% 2.16x
California Skiers and Snowboarders 5.65% 2.14x
South West State Fair Visitors 6.02% 2.09x
North West State Fair Visitors 5.00% 2.01x
Oregon Trip Planners 4.50% 1.99x
Los Angeles Mass Transit Commuters 5.57% 1.99x
Santa Cruz Trip Planners 4.95% 1.96x
San Diego Events Researchers 4.79% 1.88x
San Francisco Activities Researchers 4.79% 1.88x
San Diego Trip Planners 4.75% 1.81x
Composition Percentage: The overlap percentage between the Travelodge audience and the Interest attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travelodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travelodge audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.62% 12.89x
Lorna Jane 1.05% 9.97x
Levi Strauss 1.20% 6.75x
Columbia 1.63% 6.44x
Uniqlo 2.05% 6.18x
Patagonia 1.27% 6.04x
Topshop 0.48% 5.98x
American Apparel 3.38% 5.94x
Calvin Klein 0.52% 5.94x
Everlane 0.14% 5.85x
Composition Percentage: The overlap percentage between the Travelodge audience and the Location attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travelodge audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).

Content Affinity Composition Index
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.16% 5.67x
Home Improvement Contractor 0.12% 5.28x
Southern California Cluster 0.12% 4.09x
Concert Posters 0.08% 3.89x
Discount Shopping 0.25% 3.69x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.69x
Hobby Drones & Remote-Controlled Cars 0.20% 3.65x
Southern California Tourism 0.53% 3.18x
Northern California Cluster 2.46% 3.15x
Online Learning 0.04% 3.10x
Composition Percentage: The overlap percentage between the Travelodge audience and the Content Affinity attribute.
Index: A comparison of the Travelodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travelodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female