Explore the Tribute Equine Audience
Below you'll find more information about the Tribute Equine audience, broken down in different categories based on their digital and physical behaviors. These are 180.6 thousand unique devices whose actions qualify for the Tribute Equine audience.
INTERESTS
The Tribute Equine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tribute Equine audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.55% | 3.22x |
| Tractor Shoppers | 5.44% | 2.77x |
| Smoky Mountains Trip Planners | 5.54% | 2.74x |
| Wisconsin County and Local Fair Visitors | 6.30% | 2.66x |
| Mowing Equipment Shoppers | 4.39% | 2.45x |
| Country Music Festivals Enthusiasts | 6.21% | 2.42x |
| Water Park Visitors | 5.64% | 2.42x |
| Diesel Vehicle Shoppers | 5.06% | 2.41x |
| Midwestern Voters | 4.78% | 2.32x |
| Drive-In Theater Enthusiasts | 4.78% | 2.30x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Interest attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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APPAREL RETAILERS
The Tribute Equine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tribute Equine audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 21.93% | 6.00x |
| Belk | 1.20% | 4.11x |
| Express Outlets | 0.90% | 3.90x |
| Buckle | 4.71% | 3.79x |
| Dressbarn | 3.31% | 3.54x |
| Johnston and Murphy | 5.93% | 3.47x |
| Talbots | 2.69% | 3.40x |
| Lane Bryant | 3.42% | 3.36x |
| LL Bean | 0.45% | 3.35x |
| Eddie Bauer | 1.88% | 3.32x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Location attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tribute Equine audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.29% | 5.91x |
| Home Decoration - Crafts & Kids | 0.29% | 4.61x |
| Lacrosse College Athletics | 0.29% | 4.40x |
| Indiana News & Business Cluster | 5.16% | 3.93x |
| Ohio Universities | 1.05% | 3.58x |
| Central & Northwest Ohio Cluster | 3.63% | 3.57x |
| Motorsports | 0.29% | 3.55x |
| Homesteading | 0.67% | 3.53x |
| Illinois News | 2.58% | 3.52x |
| Low Budget Shoppers | 0.19% | 3.45x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Content Affinity attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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DEMOGRAPHICS
The Tribute Equine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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