Explore the Tribute Equine Audience
Below you'll find more information about the Tribute Equine audience, broken down in different categories based on their digital and physical behaviors. These are 100.4 thousand unique devices whose actions qualify for the Tribute Equine audience.
INTERESTS
The Tribute Equine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tribute Equine audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.10% | 3.03x |
| Drive-In Theater Enthusiasts | 3.05% | 2.95x |
| Midwestern Voters | 3.05% | 2.89x |
| Mowing Equipment Shoppers | 2.42% | 2.85x |
| Cabin Rental Researchers | 3.53% | 2.84x |
| Indiana Hoosiers Fans | 2.47% | 2.74x |
| Smoky Mountains Trip Planners | 3.24% | 2.71x |
| Archery Enthusiasts | 2.71% | 2.67x |
| Xtreme Sports Fans | 2.76% | 2.58x |
| Water Park Visitors | 3.63% | 2.49x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Interest attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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APPAREL RETAILERS
The Tribute Equine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tribute Equine audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.93% | 7.14x |
| Belk | 1.46% | 6.44x |
| Aeropostale | 2.52% | 5.74x |
| Express Outlets | 0.29% | 5.73x |
| American Eagle Outfitters | 3.83% | 5.16x |
| Eddie Bauer | 0.85% | 5.00x |
| Dressbarn | 2.68% | 4.92x |
| Chicos | 2.60% | 4.72x |
| Columbia | 0.55% | 4.39x |
| Journeys | 1.83% | 4.39x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Location attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tribute Equine audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 4.65% | 6.40x |
| Indiana Finance & Business Cluster | 1.31% | 4.95x |
| Wisconsin Travel & Tourism Cluster | 1.84% | 4.40x |
| Illinois News | 1.79% | 4.08x |
| Michigan Cluster | 4.26% | 3.63x |
| Farming & Agriculture | 0.29% | 3.47x |
| Cincinnati Cluster | 1.84% | 2.98x |
| Wisconsin Universities | 1.31% | 2.89x |
| Garden Power Equipment | 1.26% | 2.87x |
| All-Terrain Vehicles | 1.02% | 2.81x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Content Affinity attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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DEMOGRAPHICS
The Tribute Equine audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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