Explore the Tribute Equine Audience
Below you'll find more information about the Tribute Equine audience, broken down in different categories based on their digital and physical behaviors. These are 142.6 thousand unique devices whose actions qualify for the Tribute Equine audience.
INTERESTS
The Tribute Equine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tribute Equine audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 3.01% | 3.09x |
| Tractor Shoppers | 3.06% | 2.74x |
| Water Park Visitors | 3.28% | 2.55x |
| Green Bay Packers Fans | 2.69% | 2.55x |
| Pontoon Boat Researchers | 2.58% | 2.38x |
| Mowing Equipment Shoppers | 2.04% | 2.37x |
| Archery Enthusiasts | 2.47% | 2.36x |
| Hunters | 2.74% | 2.34x |
| Smoky Mountains Trip Planners | 2.53% | 2.27x |
| Farm Finance Researchers | 2.36% | 2.25x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Interest attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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APPAREL RETAILERS
The Tribute Equine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tribute Equine audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 16.43% | 7.64x |
| Belk | 1.34% | 5.83x |
| Aeropostale | 2.21% | 5.00x |
| Chicos | 3.26% | 4.97x |
| American Eagle Outfitters | 3.80% | 4.79x |
| Express Outlets | 0.45% | 4.73x |
| Dressbarn | 2.97% | 4.51x |
| Jos A. Bank Clothiers | 2.92% | 4.30x |
| Eddie Bauer | 0.98% | 4.25x |
| Buckle | 1.26% | 4.23x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Location attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tribute Equine audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 2.26% | 5.35x |
| Indiana News & Business Cluster | 3.87% | 4.62x |
| Indiana Finance & Business Cluster | 1.29% | 4.58x |
| Sewing, Embroidery & Quilting | 0.59% | 3.83x |
| Farming & Agriculture | 0.32% | 3.79x |
| Power Tools | 0.64% | 3.73x |
| West Virginia News | 0.86% | 3.49x |
| Michigan Cluster | 4.14% | 3.47x |
| Illinois News | 1.67% | 3.45x |
| Ohio Universities | 0.75% | 3.34x |
Composition Percentage:
The overlap percentage between the Tribute Equine audience and the Content Affinity attribute.
Index: A comparison of the Tribute Equine audience to the internet population.
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DEMOGRAPHICS
The Tribute Equine audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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