Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 52.5 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 5.65% | 2.80x |
| Canoeing and Kayaking Enthusiasts | 5.18% | 2.73x |
| Model Aircraft and Rocket Hobbyists | 4.94% | 2.60x |
| Quads and ATV Enthusiasts | 4.94% | 2.38x |
| Muscle Car Shoppers | 4.94% | 2.31x |
| Pontoon Boat Researchers | 4.24% | 2.23x |
| Hunters | 4.71% | 2.23x |
| Competitive Car Brand Shoppers | 4.24% | 2.18x |
| Model Building Hobbyists | 4.24% | 2.18x |
| Key West Florida Trip Planners | 5.41% | 2.13x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.61% | 4.79x |
| Talbots | 3.24% | 4.35x |
| Express Outlets | 0.91% | 4.31x |
| Buckle | 4.89% | 4.08x |
| Eddie Bauer | 2.13% | 4.01x |
| Dressbarn | 3.39% | 3.97x |
| Gymboree | 4.09% | 3.72x |
| Jos A. Bank Clothiers | 3.54% | 3.68x |
| Carhartt | 16.25% | 3.64x |
| Mens Wearhouse | 5.73% | 3.52x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 5.65% | 12.89x |
| New Hampshire News | 1.41% | 4.30x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.47% | 3.89x |
| Watches Retail | 0.47% | 3.79x |
| Beer, Wine & Alcohol | 0.71% | 3.79x |
| French Education | 0.11% | 3.73x |
| Mobile Phone Networks | 0.47% | 3.59x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.47% | 3.51x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.47% | 3.38x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.18% | 3.37x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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