Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 18.6 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 2.42% | 4.28x |
| Food Bank Researchers | 2.42% | 4.18x |
| Tequila Enthusiasts | 3.29% | 3.86x |
| Engagement Ring Shoppers | 3.29% | 3.54x |
| Pet Health and Nutrition Researchers | 3.29% | 2.98x |
| Lunar New Year Researchers | 2.06% | 2.89x |
| Toy Poodle Content Readers | 2.47% | 2.76x |
| Mattress Shoppers | 4.12% | 2.72x |
| Jeep Vehicle Shoppers | 4.12% | 2.71x |
| Fitness Enthusiasts | 2.06% | 2.69x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.80% | 3.62x |
| American Eagle Outfitters | 4.30% | 3.28x |
| Buckle | 4.87% | 2.98x |
| Jos A. Bank Clothiers | 3.21% | 2.98x |
| Old Navy | 6.59% | 2.81x |
| Mens Wearhouse | 5.62% | 2.79x |
| Chicos | 3.72% | 2.77x |
| LL Bean | 0.29% | 2.74x |
| The North Face | 0.69% | 2.69x |
| Talbots | 2.06% | 2.62x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is All-Terrain Vehicles.
| Content Affinity | Composition | Index |
| All-Terrain Vehicles | 1.65% | 4.55x |
| Tennessee Cluster | 4.53% | 4.54x |
| French Education | 0.11% | 3.73x |
| K-12 Teacher Resources | 0.82% | 3.53x |
| Cincinnati Cluster | 8.23% | 3.46x |
| Running & Marathons | 1.23% | 3.41x |
| Wine, Liquor & Mixology | 1.23% | 3.38x |
| Utah Cluster | 1.61% | 3.36x |
| Sports Apparel | 0.82% | 3.31x |
| Car Enthusiasts | 1.23% | 3.24x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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