Dstillery Audiences

TRUGREEN

Audience Size: 78.3 Thousand Devices

Explore the TruGreen Audience

Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 78.3 thousand unique devices whose actions qualify for the TruGreen audience.

Dstillery Crafted Audiences

INTERESTS

The TruGreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TruGreen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.19% 2.83x
Countdown to the Beach Travelers 3.89% 2.09x
Budget Wireless Shoppers 3.80% 1.94x
Work Hard, Play Hard Travelers 0.19% 1.80x
Nascar Fans 3.19% 1.68x
Getting Off the Grid Travelers 0.19% 1.66x
Hunters 3.50% 1.61x
Day Care Users 3.80% 1.55x
Kosher Recipe Researchers 3.50% 1.52x
Cannabis News Readers 2.74% 1.51x
Composition Percentage: The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TruGreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TruGreen audience is Carhartt.

Location Composition Index
Carhartt 0.51% 4.87x
LL Bean 0.44% 4.14x
Lane Bryant 3.50% 3.88x
Dressbarn 3.30% 3.85x
Express Outlets 0.71% 3.81x
Brooks Brothers 2.17% 3.76x
Columbia 0.96% 3.70x
Talbots 2.75% 3.69x
Buckle 3.62% 3.67x
Eddie Bauer 1.56% 3.65x
Composition Percentage: The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TruGreen audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.13% 54.13x
Local & Travel England - North Midlands 0.10% 42.80x
Decoration & Fabric 0.08% 36.95x
Survey Websites 0.15% 31.95x
Handyman Tools 0.04% 26.63x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.09% 26.39x
Active Lifestyle Enthusiasts 0.26% 26.00x
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 22.74x
Franco-African Cluster 0.30% 22.72x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 22.21x
Composition Percentage: The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female