Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 78.3 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.19% | 2.83x |
| Countdown to the Beach Travelers | 3.89% | 2.09x |
| Budget Wireless Shoppers | 3.80% | 1.94x |
| Work Hard, Play Hard Travelers | 0.19% | 1.80x |
| Nascar Fans | 3.19% | 1.68x |
| Getting Off the Grid Travelers | 0.19% | 1.66x |
| Hunters | 3.50% | 1.61x |
| Day Care Users | 3.80% | 1.55x |
| Kosher Recipe Researchers | 3.50% | 1.52x |
| Cannabis News Readers | 2.74% | 1.51x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.51% | 4.87x |
| LL Bean | 0.44% | 4.14x |
| Lane Bryant | 3.50% | 3.88x |
| Dressbarn | 3.30% | 3.85x |
| Express Outlets | 0.71% | 3.81x |
| Brooks Brothers | 2.17% | 3.76x |
| Columbia | 0.96% | 3.70x |
| Talbots | 2.75% | 3.69x |
| Buckle | 3.62% | 3.67x |
| Eddie Bauer | 1.56% | 3.65x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.13% | 54.13x |
| Local & Travel England - North Midlands | 0.10% | 42.80x |
| Decoration & Fabric | 0.08% | 36.95x |
| Survey Websites | 0.15% | 31.95x |
| Handyman Tools | 0.04% | 26.63x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.09% | 26.39x |
| Active Lifestyle Enthusiasts | 0.26% | 26.00x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.10% | 22.74x |
| Franco-African Cluster | 0.30% | 22.72x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 22.21x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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