Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 56.1 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 3.89% | 2.09x |
| Louisville Cardinals Fans | 1.76% | 1.97x |
| Automotive Auctions Enthusiasts | 2.09% | 1.60x |
| Detroit Red Wings Fans | 1.34% | 1.59x |
| Chain Pizzeria Fans | 2.51% | 1.58x |
| ESPN Enthusiasts | 1.42% | 1.57x |
| Indianapolis Colts Fans | 1.34% | 1.57x |
| Cleveland Browns Fans | 1.34% | 1.56x |
| Bitcoin Enthusiasts | 1.92% | 1.56x |
| Kids Clothing Shoppers | 1.92% | 1.54x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.32% | 5.88x |
| Dressbarn | 2.97% | 5.37x |
| Columbia | 0.67% | 5.11x |
| Eddie Bauer | 0.86% | 4.95x |
| Gymboree | 2.02% | 4.92x |
| H&M | 2.36% | 4.80x |
| Brooks Brothers | 2.41% | 4.69x |
| LL Bean | 0.27% | 4.43x |
| Jos A. Bank Clothiers | 2.18% | 4.35x |
| American Eagle Outfitters | 3.20% | 4.35x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.42% | 8.70x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.75% | 3.21x |
| Fishing | 0.67% | 2.66x |
| Kentucky News | 2.09% | 2.63x |
| Female Lifestyle Content Readers | 0.42% | 2.53x |
| South Carolina Beach Travel | 0.33% | 2.45x |
| East Texas Cluster | 0.33% | 2.41x |
| Illinois | 0.67% | 2.28x |
| Police Gear | 0.50% | 2.24x |
| Delaware Cluster | 0.42% | 2.20x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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