Dstillery Audiences

TRUGREEN

Audience Size: 10.1 Thousand Devices

Explore the TruGreen Audience

Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the TruGreen audience.

Dstillery Crafted Audiences

INTERESTS

The TruGreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TruGreen audience is Aquarium Trip Planners.

Interest Composition Index
Aquarium Trip Planners 7.05% 3.55x
Smoky Mountains Trip Planners 7.05% 3.13x
Online Grocery Shoppers 5.13% 3.12x
Surfers 5.13% 2.73x
Mid-Range Grocery Shoppers 5.13% 2.65x
Ice Skating Enthusiasts 2.47% 2.64x
Electronics Shoppers 5.13% 2.63x
Philadelphia Eagles Fans 5.13% 2.61x
Cininnati Reds Fans 6.41% 2.59x
Philadelphia Trip Planners 3.21% 2.58x
Composition Percentage: The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TruGreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TruGreen audience is LL Bean.

Location Composition Index
LL Bean 0.30% 4.38x
Kate Spade 0.91% 3.44x
Abercrombie & Fitch 0.18% 3.40x
American Eagle Outfitters 2.58% 3.19x
The North Face 0.41% 3.18x
Urban Outfitters 0.47% 3.12x
Old Navy 4.00% 3.03x
Banana Republic 1.82% 2.53x
Hugo Boss 0.35% 2.37x
Hollister 1.32% 2.35x
Composition Percentage: The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TruGreen audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 5.77% 5.72x
Philadelphia Cluster 4.49% 5.66x
Cincinnati Cluster 7.69% 4.43x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.57% 4.15x
Health Issues Cluster 1.28% 3.74x
French Education 0.11% 3.73x
Collectibles - Toys & Collectibles 1.92% 3.54x
Vegetarian Diet 1.28% 3.54x
Weight Loss & Nutrition Assistance Researchers 1.28% 3.12x
Live Music 1.28% 3.09x
Composition Percentage: The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TruGreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male