Dstillery Audiences

TRUGREEN

Audience Size: 13.9 Thousand Devices

Explore the TruGreen Audience

Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the TruGreen audience.

Dstillery Crafted Audiences

INTERESTS

The TruGreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TruGreen audience is Stay-at-Home Parents.

Interest Composition Index
Stay-at-Home Parents 8.42% 4.63x
Philadelphia Trip Planners 5.26% 4.01x
Food Delivery Service Users 1.96% 3.86x
Northeastern Voters 7.37% 3.75x
Recreational Sports Participants 6.32% 3.73x
Philadelphia Phillies Fans 9.47% 3.70x
Aquarium Trip Planners 7.37% 3.57x
Smokie Mountain Trip Planner 11.58% 3.52x
Women's Fashion Magazine Readers 4.21% 3.29x
Cininnati Reds Fans 8.42% 3.26x
Composition Percentage: The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TruGreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TruGreen audience is Kate Spade.

Location Composition Index
Kate Spade 0.63% 2.85x
Banana Republic 1.50% 2.51x
Eddie Bauer 0.63% 2.34x
Forever 21 0.87% 2.27x
Old Navy 2.45% 2.23x
Charlotte Russe 0.18% 2.21x
American Eagle Outfitters 1.58% 2.19x
Madewell 0.33% 2.17x
Express Outlets 0.23% 1.77x
American Apparel 0.24% 1.69x
Composition Percentage: The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TruGreen audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 9.47% 9.22x
Motorcycles & Snowmobiles 3.16% 5.30x
New Jersey News Cluster 9.47% 5.18x
Tennessee Cluster 5.26% 4.65x
Cincinnati Cluster 8.42% 4.40x
Fantasy Sports 4.21% 3.83x
Family on a Budget 3.16% 3.77x
French Education 0.11% 3.73x
All-Terrain Vehicles 1.96% 3.61x
Pet Adoption 1.32% 3.58x
Composition Percentage: The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male