Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 28.6 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Cincinnati Bengals Fans.
| Interest | Composition | Index |
| Cincinnati Bengals Fans | 5.65% | 4.51x |
| Cininnati Reds Fans | 8.47% | 4.18x |
| Study Abroad Researchers | 2.02% | 3.59x |
| Family Adventures Travelers | 0.81% | 3.28x |
| Instantpot Enthusiasts | 1.61% | 3.26x |
| Wyoming Cowboys Fans | 2.42% | 3.22x |
| Ohio County and Local Fair Visitors | 6.85% | 3.17x |
| Texas Energy Providers | 4.44% | 3.11x |
| Audio Book Listeners | 3.63% | 3.00x |
| Hard Seltzer Aficionados | 1.21% | 2.92x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.15% | 4.92x |
| Kate Spade | 0.41% | 4.24x |
| LL Bean | 0.11% | 2.66x |
| Ann Taylor | 0.22% | 2.57x |
| American Apparel | 0.44% | 2.48x |
| Abercrombie & Fitch | 0.22% | 2.42x |
| Belk | 0.26% | 2.42x |
| Columbia | 0.15% | 2.38x |
| Lane Bryant | 0.59% | 2.24x |
| Express Outlets | 0.15% | 2.08x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.42% | 8.09x |
| South Dakota Cluster | 1.21% | 5.42x |
| Pet Adoption | 0.65% | 4.87x |
| Mississippi News | 1.71% | 4.55x |
| Cincinnati Cluster | 6.45% | 4.18x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.33% | 3.94x |
| Colorado Cluster | 1.61% | 3.84x |
| French Education | 0.11% | 3.73x |
| Caribbean Cluster | 0.45% | 3.58x |
| Motorcycles & Snowmobiles | 1.21% | 3.30x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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