Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 3.64% | 2.81x |
| Ohio County and Local Fair Visitors | 8.64% | 2.76x |
| Hulu Users | 4.09% | 2.45x |
| Sporty and Sports Car Auto Intenders | 1.82% | 2.31x |
| Smokie Mountain Trip Planner | 7.73% | 2.31x |
| Architects | 4.55% | 2.23x |
| Southeastern Voters | 5.91% | 2.16x |
| Smoky Mountains Trip Planners | 5.45% | 2.10x |
| Poker Card Game Hobbyists | 4.55% | 2.09x |
| Cabin Rental Researchers | 6.82% | 2.06x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.94% | 3.83x |
| American Eagle Outfitters | 2.40% | 3.22x |
| LL Bean | 0.20% | 3.21x |
| Banana Republic | 2.05% | 3.01x |
| Aeropostale | 1.81% | 2.58x |
| Lululemon | 0.75% | 2.55x |
| Talbots | 1.30% | 2.45x |
| Old Navy | 3.31% | 2.44x |
| Madewell | 0.41% | 2.36x |
| Ralph Lauren | 0.47% | 2.36x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 9.09% | 4.60x |
| Auto Enthusiast Information Researchers | 1.36% | 4.40x |
| Tennessee Cluster | 4.55% | 3.92x |
| French Education | 0.11% | 3.73x |
| Travel Adventure | 0.91% | 3.65x |
| Baby Names | 1.82% | 3.59x |
| Electronic Accessories | 0.82% | 3.44x |
| Minecraft Video Game Players | 0.91% | 2.98x |
| All-Terrain Vehicles | 1.82% | 2.95x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 2.85x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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