Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 26.1 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Philadelphia Phillies Fans.
| Interest | Composition | Index |
| Philadelphia Phillies Fans | 3.38% | 2.75x |
| Penn State Nittany Lions Fans | 2.22% | 2.69x |
| Aquarium Trip Planners | 3.16% | 2.48x |
| Philadelphia Trip Planners | 1.90% | 2.31x |
| Christmas Celebration Researchers | 6.12% | 2.25x |
| Mid-Range Grocery Shoppers | 2.85% | 2.24x |
| Republicans | 1.79% | 2.15x |
| Office Supply Shoppers | 1.79% | 2.14x |
| Philadelphia Eagles Fans | 2.32% | 2.11x |
| Train Travelers | 2.00% | 2.07x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is H&M.
| Location | Composition | Index |
| H&M | 1.33% | 5.47x |
| Talbots | 1.37% | 4.67x |
| American Eagle Outfitters | 1.84% | 4.61x |
| Gymboree | 1.46% | 4.36x |
| Dressbarn | 1.16% | 3.87x |
| Old Navy | 1.67% | 3.79x |
| Victoria's Secret | 1.88% | 3.51x |
| Zumiez | 0.81% | 3.45x |
| Brooks Brothers | 1.46% | 3.43x |
| LOFT | 0.81% | 3.28x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 2.95% | 4.02x |
| Philadelphia Cluster | 2.11% | 3.79x |
| New Jersey News Cluster | 3.59% | 3.08x |
| Kentucky News | 1.69% | 2.29x |
| Chicago Cluster | 2.11% | 2.14x |
| New Parents | 1.48% | 2.09x |
| Routers, Switches & Networking | 1.05% | 1.97x |
| Boating & Yachts | 1.37% | 1.97x |
| Women Shoppers | 1.16% | 1.90x |
| Psychics & Horoscopes | 1.16% | 1.72x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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