Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 24.9 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 4.32% | 4.38x |
| Boston Trip Planners | 2.47% | 4.22x |
| Personal Stock Portfolio Managers | 3.09% | 4.12x |
| Meat Smokers Receipe Researchers | 4.32% | 3.67x |
| Competitive Sports Participants | 2.47% | 3.56x |
| Tampa and St Petersburg Trip Planners | 3.09% | 3.51x |
| Executive Travelers | 1.85% | 3.46x |
| Paleo Eaters | 3.70% | 3.40x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 1.75% | 3.38x |
| Telemedicine Content Readers | 1.23% | 3.33x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.44% | 2.20x |
| LL Bean | 0.44% | 1.93x |
| American Eagle Outfitters | 5.32% | 1.89x |
| Talbots | 3.13% | 1.86x |
| Jos A. Bank Clothiers | 4.25% | 1.85x |
| Mens Wearhouse | 7.58% | 1.80x |
| Armani | 0.79% | 1.78x |
| Tommy Bahama | 0.83% | 1.77x |
| Buckle | 5.87% | 1.70x |
| Lululemon | 2.22% | 1.69x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 2.34% | 5.92x |
| Tennessee Cluster | 4.94% | 5.07x |
| Theme Park Tourism | 1.85% | 4.44x |
| Hudson Valley New York Media | 1.17% | 3.91x |
| French Education | 0.11% | 3.73x |
| Car Enthusiasts | 1.23% | 3.63x |
| New York City Family & Activity Cluster | 2.34% | 3.56x |
| Cincinnati Cluster | 6.17% | 3.55x |
| Math Reference | 1.23% | 3.50x |
| Gun Enthusiast - Hunting & Self Defense | 1.23% | 3.50x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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