Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Stay-at-Home Parents.
| Interest | Composition | Index |
| Stay-at-Home Parents | 8.42% | 4.63x |
| Philadelphia Trip Planners | 5.26% | 4.01x |
| Food Delivery Service Users | 1.96% | 3.86x |
| Northeastern Voters | 7.37% | 3.75x |
| Recreational Sports Participants | 6.32% | 3.73x |
| Philadelphia Phillies Fans | 9.47% | 3.70x |
| Aquarium Trip Planners | 7.37% | 3.57x |
| Smokie Mountain Trip Planner | 11.58% | 3.52x |
| Women's Fashion Magazine Readers | 4.21% | 3.29x |
| Cininnati Reds Fans | 8.42% | 3.26x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.63% | 2.85x |
| Banana Republic | 1.50% | 2.51x |
| Eddie Bauer | 0.63% | 2.34x |
| Forever 21 | 0.87% | 2.27x |
| Old Navy | 2.45% | 2.23x |
| Charlotte Russe | 0.18% | 2.21x |
| American Eagle Outfitters | 1.58% | 2.19x |
| Madewell | 0.33% | 2.17x |
| Express Outlets | 0.23% | 1.77x |
| American Apparel | 0.24% | 1.69x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 9.47% | 9.22x |
| Motorcycles & Snowmobiles | 3.16% | 5.30x |
| New Jersey News Cluster | 9.47% | 5.18x |
| Tennessee Cluster | 5.26% | 4.65x |
| Cincinnati Cluster | 8.42% | 4.40x |
| Fantasy Sports | 4.21% | 3.83x |
| Family on a Budget | 3.16% | 3.77x |
| French Education | 0.11% | 3.73x |
| All-Terrain Vehicles | 1.96% | 3.61x |
| Pet Adoption | 1.32% | 3.58x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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