Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 1.87% | 2.35x |
| Nascar Fans | 2.12% | 2.34x |
| Nashville Activity Researchers | 2.12% | 2.27x |
| Orlando Activities Researchers | 1.99% | 2.24x |
| Hard Rock Hotel & Casino Trip Planners | 2.62% | 2.22x |
| Dodge Vehicle Shoppers | 2.37% | 2.17x |
| Home and Garden TV Fans | 1.99% | 2.14x |
| Countdown to the Beach Travelers | 3.89% | 2.09x |
| Bargain Shopping Researchers | 1.62% | 2.08x |
| Golf Enthusiasts | 2.49% | 2.06x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.76% | 5.24x |
| Dressbarn | 3.08% | 4.75x |
| Eddie Bauer | 1.07% | 4.72x |
| Gymboree | 1.95% | 4.68x |
| Jos A. Bank Clothiers | 2.99% | 4.48x |
| Express Outlets | 0.42% | 4.47x |
| Old Navy | 4.43% | 4.42x |
| Carhartt | 9.51% | 4.42x |
| Aeropostale | 1.86% | 4.25x |
| Ralph Lauren | 0.58% | 4.23x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 1.74% | 2.48x |
| Central Pennsylvania Cluster | 1.62% | 2.08x |
| Fantasy Sports | 1.74% | 2.05x |
| Cruise Vacations | 1.87% | 1.92x |
| Healthcare - Dermatology & Aging | 3.49% | 1.86x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 2.74% | 1.78x |
| People Search | 1.99% | 1.61x |
| Gossip & Rumors | 1.74% | 1.56x |
| Career Cluster A | 3.99% | 1.51x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 3.11% | 1.50x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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