Explore the TruGreen Audience
Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the TruGreen audience.
INTERESTS
The TruGreen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TruGreen audience is Aquarium Trip Planners.
| Interest | Composition | Index |
| Aquarium Trip Planners | 7.05% | 3.55x |
| Smoky Mountains Trip Planners | 7.05% | 3.13x |
| Online Grocery Shoppers | 5.13% | 3.12x |
| Surfers | 5.13% | 2.73x |
| Mid-Range Grocery Shoppers | 5.13% | 2.65x |
| Ice Skating Enthusiasts | 2.47% | 2.64x |
| Electronics Shoppers | 5.13% | 2.63x |
| Philadelphia Eagles Fans | 5.13% | 2.61x |
| Cininnati Reds Fans | 6.41% | 2.59x |
| Philadelphia Trip Planners | 3.21% | 2.58x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
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APPAREL RETAILERS
The TruGreen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TruGreen audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.30% | 4.38x |
| Kate Spade | 0.91% | 3.44x |
| Abercrombie & Fitch | 0.18% | 3.40x |
| American Eagle Outfitters | 2.58% | 3.19x |
| The North Face | 0.41% | 3.18x |
| Urban Outfitters | 0.47% | 3.12x |
| Old Navy | 4.00% | 3.03x |
| Banana Republic | 1.82% | 2.53x |
| Hugo Boss | 0.35% | 2.37x |
| Hollister | 1.32% | 2.35x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TruGreen audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 5.77% | 5.72x |
| Philadelphia Cluster | 4.49% | 5.66x |
| Cincinnati Cluster | 7.69% | 4.43x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.57% | 4.15x |
| Health Issues Cluster | 1.28% | 3.74x |
| French Education | 0.11% | 3.73x |
| Collectibles - Toys & Collectibles | 1.92% | 3.54x |
| Vegetarian Diet | 1.28% | 3.54x |
| Weight Loss & Nutrition Assistance Researchers | 1.28% | 3.12x |
| Live Music | 1.28% | 3.09x |
Composition Percentage:
The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
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DEMOGRAPHICS
The TruGreen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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