Dstillery Audiences

TRUGREEN

Audience Size: 76.5 Thousand Devices

Explore the TruGreen Audience

Below you'll find more information about the TruGreen audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the TruGreen audience.

Dstillery Crafted Audiences

INTERESTS

The TruGreen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TruGreen audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 1.87% 2.35x
Nascar Fans 2.12% 2.34x
Nashville Activity Researchers 2.12% 2.27x
Orlando Activities Researchers 1.99% 2.24x
Hard Rock Hotel & Casino Trip Planners 2.62% 2.22x
Dodge Vehicle Shoppers 2.37% 2.17x
Home and Garden TV Fans 1.99% 2.14x
Countdown to the Beach Travelers 3.89% 2.09x
Bargain Shopping Researchers 1.62% 2.08x
Golf Enthusiasts 2.49% 2.06x
Composition Percentage: The overlap percentage between the TruGreen audience and the Interest attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TruGreen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TruGreen audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.76% 5.24x
Dressbarn 3.08% 4.75x
Eddie Bauer 1.07% 4.72x
Gymboree 1.95% 4.68x
Jos A. Bank Clothiers 2.99% 4.48x
Express Outlets 0.42% 4.47x
Old Navy 4.43% 4.42x
Carhartt 9.51% 4.42x
Aeropostale 1.86% 4.25x
Ralph Lauren 0.58% 4.23x
Composition Percentage: The overlap percentage between the TruGreen audience and the Location attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TruGreen audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 1.74% 2.48x
Central Pennsylvania Cluster 1.62% 2.08x
Fantasy Sports 1.74% 2.05x
Cruise Vacations 1.87% 1.92x
Healthcare - Dermatology & Aging 3.49% 1.86x
Assorted Topics (Entertainment, Fashion, Viral Media) 2.74% 1.78x
People Search 1.99% 1.61x
Gossip & Rumors 1.74% 1.56x
Career Cluster A 3.99% 1.51x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 3.11% 1.50x
Composition Percentage: The overlap percentage between the TruGreen audience and the Content Affinity attribute.
Index: A comparison of the TruGreen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TruGreen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female