Explore the Truck Terminals Audience
Below you'll find more information about the Truck Terminals audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Truck Terminals audience.
INTERESTS
The Truck Terminals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Terminals audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.59x |
| Wireless Headphone Researchers | 0.04% | 1.38x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.05% | 1.38x |
| North Midwest State Fair Visitors | 3.74% | 1.34x |
| Kansas City Trip Planners | 3.58% | 1.29x |
| Latin TV Enthusiasts | 3.35% | 1.25x |
| Minnesota County and Local Fair Visitors | 3.64% | 1.24x |
| North West State Fair Visitors | 3.10% | 1.24x |
| Hard Seltzer Aficionados | 0.34% | 1.23x |
| Iowa County and Local Fair Visitors | 3.60% | 1.21x |
Composition Percentage:
The overlap percentage between the Truck Terminals audience and the Interest attribute.
Index: A comparison of the Truck Terminals audience to the internet population.
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APPAREL RETAILERS
The Truck Terminals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Terminals audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.14x |
| Topshop | 0.07% | 2.09x |
| The North Face | 0.95% | 1.89x |
| Maurices | 8.37% | 1.84x |
| Eddie Bauer | 2.16% | 1.82x |
| Ann Taylor | 0.89% | 1.78x |
| Columbia | 0.51% | 1.78x |
| Calvin Klein | 0.12% | 1.78x |
| Lululemon | 2.14% | 1.77x |
| REI | 0.97% | 1.75x |
Composition Percentage:
The overlap percentage between the Truck Terminals audience and the Location attribute.
Index: A comparison of the Truck Terminals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Terminals audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.01% | 4.28x |
| Winter Sports & Gear | 0.01% | 2.40x |
| Fire Fighting | 0.01% | 2.31x |
| Bridal Fashion | 0.01% | 2.20x |
| Farming & Agriculture | 0.03% | 2.17x |
| African-American Hair | 0.01% | 2.07x |
| Comedy Content | 0.03% | 2.04x |
| Dental Health | 0.01% | 2.00x |
| Minnesota Community Business Cluster | 0.03% | 1.98x |
| Women Shoppers | 0.01% | 1.97x |
Composition Percentage:
The overlap percentage between the Truck Terminals audience and the Content Affinity attribute.
Index: A comparison of the Truck Terminals audience to the internet population.
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DEMOGRAPHICS
The Truck Terminals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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