Dstillery Audiences

TRUE VALUE

Audience Size: 2.3 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 2.10% 1.87x
New York City Events Researchers 2.55% 1.78x
Ballet Enthusiasts 2.44% 1.72x
New York Trip Planners 2.77% 1.68x
Vermont Trip Planners 2.20% 1.67x
Online Grocery Shoppers 2.54% 1.59x
Canoeing and Kayaking Enthusiasts 1.94% 1.58x
New York Mets Fans 1.63% 1.58x
New York Rangers Fans 1.62% 1.57x
Tractor Shoppers 1.73% 1.53x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.23% 15.78x
Supreme 0.40% 11.51x
Intermix 1.21% 9.89x
Club Monaco 1.21% 9.35x
Levi Strauss 1.35% 8.70x
Uniqlo 1.50% 7.98x
American Apparel 3.86% 7.72x
Ralph Lauren 1.05% 7.39x
Zara 2.79% 7.34x
Calvin Klein 0.90% 7.10x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.28% 2.76x
Farming & Agriculture 0.24% 2.74x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.63x
NYC Tourist Attractions 1.73% 2.43x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.40x
New York City Education & News Cluster 1.13% 2.35x
Winnipeg Canada News 0.03% 2.34x
Hudson Valley New York Media 0.72% 2.28x
Scotland Travel 0.03% 2.11x
New York City Family & Activity Cluster 1.34% 2.07x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female