Dstillery Audiences

TRUE VALUE

Audience Size: 306.9 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 306.9 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.54% 1.89x
Plant Based & Vegan Food Recipe Shoppers 0.45% 1.82x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 1.74x
Wireless Headphone Researchers 0.07% 1.71x
Kansas City Trip Planners 3.77% 1.69x
North Midwest State Fair Visitors 3.74% 1.63x
Keto Recipe Researchers 0.69% 1.58x
Kansas City Chiefs Fans 2.46% 1.50x
Oregon County and Local Fair Visitors 3.15% 1.49x
Coin Collectors 2.04% 1.49x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.14% 24.43x
Intermix 0.18% 9.06x
Topshop 0.07% 8.87x
Everlane 0.03% 8.38x
Club Monaco 0.19% 6.28x
The North Face 0.35% 5.66x
Uniqlo 0.24% 4.88x
Hugo Boss 0.50% 4.26x
Ralph Lauren 0.29% 4.03x
Banana Republic 0.60% 4.01x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 1.97% 4.10x
Trucking 0.10% 3.99x
Music Education 0.03% 3.79x
Book Publishers 0.05% 3.56x
Collectibles - Coins & Sports Cards 0.14% 3.46x
Design Software 0.08% 3.27x
Travel, Food, Fashion & Fitness 0.07% 3.15x
French Canadian Cluster 0.07% 3.03x
Iowa Cluster 2.15% 3.02x
Medical Journals 0.06% 2.95x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female