Dstillery Audiences

TRUE VALUE

Audience Size: 1.7 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.63% 1.57x
Tractor Shoppers 3.02% 1.55x
Iowa County and Local Fair Visitors 3.41% 1.54x
New York City Events Researchers 3.28% 1.51x
Mowing Equipment Shoppers 2.62% 1.48x
Snow Removal Researchers 2.87% 1.47x
Cape Cod News Readers 2.77% 1.46x
Online Grocery Shoppers 3.43% 1.43x
Welding Tools and Supplies Shoppers 2.61% 1.43x
Xtreme Sports Fans 2.83% 1.43x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.35% 15.80x
Everlane 0.32% 12.85x
Intermix 1.37% 8.54x
Topshop 0.65% 7.84x
Calvin Klein 0.67% 7.52x
Patagonia 1.52% 7.07x
Uniqlo 2.33% 6.89x
American Apparel 3.96% 6.83x
Club Monaco 1.59% 6.65x
Zara 3.31% 6.56x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.06% 3.60x
Farming & Agriculture 0.21% 3.17x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.87x
French Education 0.02% 2.76x
Alternative Movie Streaming 0.08% 2.58x
Home Office Products 0.02% 2.49x
New York City Education & News Cluster 0.88% 2.47x
NYC Tourist Attractions 1.28% 2.40x
Greece Cluster 0.03% 2.30x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 2.27x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male