Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.37% | 1.68x |
| Cattle Industry New Readers | 2.91% | 1.61x |
| Iowa County and Local Fair Visitors | 3.86% | 1.61x |
| New York City Events Researchers | 2.93% | 1.61x |
| Cape Cod News Readers | 2.57% | 1.55x |
| Mowing Equipment Shoppers | 2.81% | 1.55x |
| Vermont Trip Planners | 2.68% | 1.54x |
| Canoeing and Kayaking Enthusiasts | 2.81% | 1.50x |
| Farming Real Estate Researchers | 2.41% | 1.49x |
| North Midwest State Fair Visitors | 3.43% | 1.47x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Curious about what else the True Value audience is interested in?
Sign Up
APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.35% | 15.32x |
| Everlane | 0.30% | 12.50x |
| Intermix | 1.37% | 8.37x |
| Calvin Klein | 0.65% | 7.60x |
| Topshop | 0.63% | 7.37x |
| Patagonia | 1.57% | 7.17x |
| American Apparel | 3.99% | 6.68x |
| Uniqlo | 2.16% | 6.64x |
| Zara | 3.09% | 6.50x |
| Club Monaco | 1.52% | 6.20x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Want to find more of the True Value audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.03% | 4.85x |
| South Carolina Travel | 0.03% | 4.09x |
| Farming & Agriculture | 0.27% | 3.55x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.40x |
| Home Printing | 0.04% | 3.34x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.09x |
| Home Decoration - Crafts & Kids | 0.16% | 2.44x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.43x |
| NYC Tourist Attractions | 1.25% | 2.41x |
| Local & Travel England - East Midlands | 0.03% | 2.38x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Want to see more of the Content Affinities the True Value audience visits?
Sign Up
DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the True Value audience?
Sign Up