Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.34% | 1.84x |
| Online Grocery Shoppers | 3.39% | 1.78x |
| Ballet Enthusiasts | 3.27% | 1.77x |
| New York Trip Planners | 3.59% | 1.67x |
| Northeastern Voters | 2.33% | 1.56x |
| Tractor Shoppers | 2.15% | 1.55x |
| Lottery Enthusiasts | 0.17% | 1.54x |
| New York Rangers Fans | 2.04% | 1.52x |
| UConn Huskies Fans | 1.80% | 1.49x |
| Vermont Trip Planners | 2.46% | 1.48x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 14.39x |
| Supreme | 0.40% | 11.69x |
| Intermix | 1.22% | 9.24x |
| Calvin Klein | 0.85% | 7.76x |
| Club Monaco | 1.26% | 7.19x |
| Levi Strauss | 1.46% | 7.16x |
| American Apparel | 4.04% | 7.02x |
| Zara | 2.73% | 6.90x |
| Patagonia | 1.74% | 6.89x |
| Uniqlo | 1.54% | 6.87x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.02x |
| Barcode Site & App Users | 0.02% | 4.51x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 4.08x |
| New York City Real Estate Research Cluster | 1.74% | 2.81x |
| NYC Tourist Attractions | 2.18% | 2.48x |
| New York City Education & News Cluster | 1.29% | 2.36x |
| Hudson Valley New York Media | 1.02% | 2.35x |
| Chat Rooms | 0.04% | 2.21x |
| New York City Family & Activity Cluster | 1.99% | 2.17x |
| Italy Cluster | 0.03% | 2.00x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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