Dstillery Audiences

TRUE VALUE

Audience Size: 2.3 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 1.89% 1.75x
New York Trip Planners 2.40% 1.75x
Vermont Trip Planners 1.78% 1.56x
Online Grocery Shoppers 4.07% 1.53x
New York Rangers Fans 1.60% 1.50x
Boston Trip Planners 1.22% 1.50x
Broadway Fans 1.48% 1.49x
Stay-at-Home Parents 2.00% 1.48x
UConn Huskies Fans 1.23% 1.46x
New York Mets Fans 1.56% 1.45x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.08% 13.57x
Club Monaco 0.82% 9.01x
Supreme 0.14% 8.37x
Intermix 0.47% 7.61x
Levi Strauss 0.55% 7.16x
American Apparel 1.52% 7.15x
Armani 0.98% 6.71x
Uniqlo 0.57% 6.70x
Patagonia 0.49% 6.31x
Free People 0.76% 6.28x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.89% 2.77x
New York City Education & News Cluster 1.11% 2.53x
New York City Family & Activity Cluster 1.21% 2.44x
NYC Tourist Attractions 1.45% 2.37x
Online Games 0.22% 2.28x
Farming & Agriculture 0.18% 2.18x
Hudson Valley New York Media 0.52% 2.00x
Maine Cluster 0.49% 1.95x
West Virginia News 0.47% 1.93x
Institutional Investing 0.10% 1.92x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male