Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 239.1 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.80% | 1.82x |
| Tractor Shoppers | 3.82% | 1.79x |
| Kansas City Trip Planners | 4.45% | 1.74x |
| Oregon County and Local Fair Visitors | 3.86% | 1.69x |
| Farming Real Estate Researchers | 3.05% | 1.63x |
| North East State Fair Visitors | 3.19% | 1.62x |
| North Midwest State Fair Visitors | 3.96% | 1.61x |
| Hunters | 3.89% | 1.59x |
| Luxury Home Fixture Shoppers | 3.40% | 1.56x |
| Diesel Vehicle Shoppers | 3.47% | 1.55x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 5.91x |
| Patagonia | 0.35% | 5.46x |
| LL Bean | 0.34% | 4.65x |
| Topshop | 0.03% | 4.62x |
| The North Face | 0.56% | 4.13x |
| Maurices | 5.88% | 4.10x |
| Columbia | 0.38% | 3.90x |
| American Apparel | 0.51% | 3.90x |
| Carhartt | 37.35% | 3.87x |
| Club Monaco | 0.18% | 3.78x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.11% | 5.97x |
| Oil & Energy | 0.14% | 4.78x |
| Medical Supplies | 0.11% | 4.75x |
| Shopping Catalogs | 0.11% | 4.14x |
| Business News & Information Readers | 0.14% | 4.08x |
| Institutional Investing | 0.04% | 3.80x |
| Home Remodeling | 0.07% | 3.79x |
| Internet Radio | 0.11% | 3.58x |
| Perfume, Makeup & Cosmetics | 0.07% | 3.32x |
| South Carolina Beach Travel | 0.07% | 3.24x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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