Dstillery Audiences

TRUE VALUE

Audience Size: 239.1 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 239.1 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.80% 1.82x
Tractor Shoppers 3.82% 1.79x
Kansas City Trip Planners 4.45% 1.74x
Oregon County and Local Fair Visitors 3.86% 1.69x
Farming Real Estate Researchers 3.05% 1.63x
North East State Fair Visitors 3.19% 1.62x
North Midwest State Fair Visitors 3.96% 1.61x
Hunters 3.89% 1.59x
Luxury Home Fixture Shoppers 3.40% 1.56x
Diesel Vehicle Shoppers 3.47% 1.55x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.91x
Patagonia 0.35% 5.46x
LL Bean 0.34% 4.65x
Topshop 0.03% 4.62x
The North Face 0.56% 4.13x
Maurices 5.88% 4.10x
Columbia 0.38% 3.90x
American Apparel 0.51% 3.90x
Carhartt 37.35% 3.87x
Club Monaco 0.18% 3.78x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Feminism.

Content Affinity Composition Index
Feminism 0.11% 5.97x
Oil & Energy 0.14% 4.78x
Medical Supplies 0.11% 4.75x
Shopping Catalogs 0.11% 4.14x
Business News & Information Readers 0.14% 4.08x
Institutional Investing 0.04% 3.80x
Home Remodeling 0.07% 3.79x
Internet Radio 0.11% 3.58x
Perfume, Makeup & Cosmetics 0.07% 3.32x
South Carolina Beach Travel 0.07% 3.24x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male