Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 557.8 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.91% | 1.81x |
| North Midwest State Fair Visitors | 5.58% | 1.76x |
| Iowa County and Local Fair Visitors | 5.55% | 1.73x |
| Oregon County and Local Fair Visitors | 4.53% | 1.70x |
| Washington County and Local Fair Visitors | 4.34% | 1.65x |
| Wisconsin County and Local Fair Visitors | 4.99% | 1.60x |
| Budget Wireless Shoppers | 3.61% | 1.54x |
| School Closings Updates Readers | 1.25% | 1.54x |
| Tractor Shoppers | 3.94% | 1.53x |
| Archery Enthusiasts | 3.56% | 1.51x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 7.33x |
| Club Monaco | 0.13% | 3.09x |
| Patagonia | 0.16% | 2.81x |
| Carhartt | 20.27% | 2.68x |
| Maurices | 2.88% | 2.48x |
| The North Face | 0.28% | 2.37x |
| Calvin Klein | 0.04% | 2.37x |
| REI | 0.30% | 2.18x |
| Uniqlo | 0.13% | 2.08x |
| Ralph Lauren | 0.36% | 2.08x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.17% | 5.34x |
| Homemade Jewelry & Crafts | 0.05% | 4.42x |
| Vegans & Animal Welfare | 0.07% | 3.36x |
| Film Production | 0.03% | 3.28x |
| South Carolina Beach Travel | 0.07% | 3.24x |
| Cakes & Sweets | 0.12% | 3.22x |
| Canadian News | 0.05% | 3.18x |
| Horse Racing | 0.03% | 3.08x |
| Party Suppliers | 0.03% | 2.99x |
| Bowling | 0.07% | 2.93x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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