Dstillery Audiences

TRUE VALUE

Audience Size: 1.2 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 3.58% 1.99x
Oregon Trip Planners 3.65% 1.94x
Tractor Shoppers 4.06% 1.94x
North Midwest State Fair Visitors 4.20% 1.90x
Hunters 4.20% 1.89x
Outdoors Enthusiasts 4.03% 1.86x
Quilting Enthusiasts 3.01% 1.78x
Xtreme Sports Fans 3.80% 1.78x
Diesel Vehicle Shoppers 3.96% 1.75x
Mowing Equipment Shoppers 3.37% 1.74x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.29% 17.05x
Everlane 0.27% 16.55x
Intermix 1.01% 9.58x
Topshop 0.47% 9.11x
Patagonia 1.27% 8.14x
Calvin Klein 0.53% 7.95x
Uniqlo 1.86% 7.51x
Zara 2.78% 7.16x
American Apparel 3.16% 6.94x
Club Monaco 1.25% 6.89x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.07% 5.38x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 5.15x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 3.96x
Home Decoration - Crafts & Kids 0.14% 3.72x
Farming & Agriculture 0.17% 3.38x
Holiday Gifts 0.07% 3.31x
Professional Audio Visual 0.05% 3.18x
Pac 12 Sports 0.10% 3.15x
Discount Books 0.05% 3.15x
Health & Safety Compliance 0.05% 3.09x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female