Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 1.89% | 1.75x |
| New York Trip Planners | 2.40% | 1.75x |
| Vermont Trip Planners | 1.78% | 1.56x |
| Online Grocery Shoppers | 4.07% | 1.53x |
| New York Rangers Fans | 1.60% | 1.50x |
| Boston Trip Planners | 1.22% | 1.50x |
| Broadway Fans | 1.48% | 1.49x |
| Stay-at-Home Parents | 2.00% | 1.48x |
| UConn Huskies Fans | 1.23% | 1.46x |
| New York Mets Fans | 1.56% | 1.45x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 13.57x |
| Club Monaco | 0.82% | 9.01x |
| Supreme | 0.14% | 8.37x |
| Intermix | 0.47% | 7.61x |
| Levi Strauss | 0.55% | 7.16x |
| American Apparel | 1.52% | 7.15x |
| Armani | 0.98% | 6.71x |
| Uniqlo | 0.57% | 6.70x |
| Patagonia | 0.49% | 6.31x |
| Free People | 0.76% | 6.28x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.89% | 2.77x |
| New York City Education & News Cluster | 1.11% | 2.53x |
| New York City Family & Activity Cluster | 1.21% | 2.44x |
| NYC Tourist Attractions | 1.45% | 2.37x |
| Online Games | 0.22% | 2.28x |
| Farming & Agriculture | 0.18% | 2.18x |
| Hudson Valley New York Media | 0.52% | 2.00x |
| Maine Cluster | 0.49% | 1.95x |
| West Virginia News | 0.47% | 1.93x |
| Institutional Investing | 0.10% | 1.92x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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