Dstillery Audiences

TRUE VALUE

Audience Size: 2.5 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 2.01% 1.81x
Executive Travelers 0.02% 1.77x
New York City Events Researchers 2.34% 1.75x
New York Trip Planners 2.32% 1.72x
Vermont Trip Planners 2.10% 1.66x
Ballet Enthusiasts 2.19% 1.66x
Boston Trip Planners 1.41% 1.57x
Tractor Shoppers 1.63% 1.56x
Stay-at-Home Parents 2.19% 1.55x
Restaurant Menu Researchers 1.87% 1.54x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.18% 16.01x
Supreme 0.31% 10.66x
Club Monaco 1.15% 9.76x
Intermix 0.93% 9.22x
Levi Strauss 1.08% 8.10x
Uniqlo 1.18% 7.65x
Ralph Lauren 0.78% 7.53x
Armani 1.92% 7.35x
American Apparel 2.78% 7.26x
Zara 2.21% 7.04x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.02% 3.15x
Online Games 0.27% 2.77x
New York City Real Estate Research Cluster 1.04% 2.77x
New York City Education & News Cluster 1.21% 2.72x
Farming & Agriculture 0.19% 2.35x
NYC Tourist Attractions 1.45% 2.35x
New York City Family & Activity Cluster 1.20% 2.17x
Italy Cluster 0.02% 2.16x
West Virginia News 0.49% 2.00x
Greece Cluster 0.03% 1.97x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female