Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 553.9 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.29% | 2.46x |
| School Closings Updates Readers | 1.53% | 1.65x |
| Canoeing and Kayaking Enthusiasts | 2.73% | 1.54x |
| Iowa County and Local Fair Visitors | 4.51% | 1.52x |
| Cape Cod News Readers | 2.60% | 1.45x |
| North East State Fair Visitors | 3.27% | 1.44x |
| Snow Removal Researchers | 2.54% | 1.43x |
| Canada Trip Planners | 2.10% | 1.42x |
| Northeastern Voters | 2.03% | 1.42x |
| Sailing Enthusiasts | 2.89% | 1.41x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 5.05x |
| Patagonia | 0.31% | 4.97x |
| LL Bean | 0.25% | 4.57x |
| Club Monaco | 0.14% | 4.02x |
| The North Face | 0.44% | 4.01x |
| Maurices | 4.98% | 3.87x |
| Intermix | 0.09% | 3.77x |
| Carhartt | 36.58% | 3.74x |
| Ralph Lauren | 0.65% | 3.57x |
| Columbia | 0.30% | 3.36x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 0.06% | 4.93x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.93x |
| Institutional Investing | 0.04% | 3.80x |
| Illinois Education | 0.07% | 3.62x |
| Art News & Products | 0.04% | 3.24x |
| Humor & Entertainment | 0.06% | 3.18x |
| Internet Radio | 0.13% | 3.10x |
| Canada Travel & Tourism | 0.04% | 2.86x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.04% | 2.82x |
| Nature & Wildlife | 0.21% | 2.73x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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