Dstillery Audiences

TRUE VALUE

Audience Size: 553.9 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 553.9 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.29% 2.46x
School Closings Updates Readers 1.53% 1.65x
Canoeing and Kayaking Enthusiasts 2.73% 1.54x
Iowa County and Local Fair Visitors 4.51% 1.52x
Cape Cod News Readers 2.60% 1.45x
North East State Fair Visitors 3.27% 1.44x
Snow Removal Researchers 2.54% 1.43x
Canada Trip Planners 2.10% 1.42x
Northeastern Voters 2.03% 1.42x
Sailing Enthusiasts 2.89% 1.41x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Topshop.

Location Composition Index
Topshop 0.03% 5.05x
Patagonia 0.31% 4.97x
LL Bean 0.25% 4.57x
Club Monaco 0.14% 4.02x
The North Face 0.44% 4.01x
Maurices 4.98% 3.87x
Intermix 0.09% 3.77x
Carhartt 36.58% 3.74x
Ralph Lauren 0.65% 3.57x
Columbia 0.30% 3.36x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.06% 4.93x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.93x
Institutional Investing 0.04% 3.80x
Illinois Education 0.07% 3.62x
Art News & Products 0.04% 3.24x
Humor & Entertainment 0.06% 3.18x
Internet Radio 0.13% 3.10x
Canada Travel & Tourism 0.04% 2.86x
Canada Shopping - Lifestyle and Mommy Blogs 0.04% 2.82x
Nature & Wildlife 0.21% 2.73x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male