Dstillery Audiences

TRUE VALUE

Audience Size: 224.6 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 224.6 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 5.37% 2.00x
North Midwest State Fair Visitors 5.46% 1.95x
Oregon County and Local Fair Visitors 4.74% 1.90x
Wisconsin County and Local Fair Visitors 5.65% 1.88x
Luxury Home Fixture Shoppers 4.19% 1.86x
Tractor Shoppers 4.64% 1.83x
Rock Climbing Enthusiasts 2.91% 1.79x
Iowa County and Local Fair Visitors 5.28% 1.77x
Teachers 2.82% 1.76x
BBQ Enthusiasts 4.83% 1.76x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.71x
Topshop 0.03% 4.57x
LL Bean 0.33% 4.50x
Patagonia 0.25% 4.37x
Intermix 0.10% 4.21x
Calvin Klein 0.08% 4.09x
American Apparel 0.49% 4.00x
The North Face 0.53% 3.95x
Maurices 5.45% 3.84x
Carhartt 34.03% 3.59x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Online Mini Game Players.

Content Affinity Composition Index
Online Mini Game Players 0.17% 5.91x
Shoes & Accessories 0.17% 5.34x
Online Games for Kids 0.42% 4.00x
Cakes & Sweets 0.18% 3.91x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.36% 3.64x
Garden Power Equipment 0.46% 3.44x
Painting & Renovation 0.18% 3.44x
South Carolina Beach Travel 0.07% 3.24x
Southeast College Athletics 0.18% 3.21x
School Curriculum 0.27% 3.11x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female