Dstillery Audiences

TRUE VALUE

Audience Size: 2.3 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.18% 1.68x
Online Grocery Shoppers 3.80% 1.52x
Northeastern Voters 1.60% 1.51x
New York Rangers Fans 1.47% 1.50x
Vermont Trip Planners 1.59% 1.45x
Tractor Shoppers 1.37% 1.43x
New York Yankees Fans 1.34% 1.41x
Canoeing and Kayaking Enthusiasts 1.27% 1.41x
Boston Trip Planners 1.09% 1.37x
Broadway Fans 1.22% 1.34x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Club Monaco.

Location Composition Index
Club Monaco 0.56% 5.30x
Free People 0.13% 4.06x
Patagonia 0.23% 3.82x
Lululemon 0.26% 3.58x
Michael Kors 0.42% 3.50x
J. Crew 1.39% 3.27x
Banana Republic 1.63% 3.18x
LL Bean 0.13% 2.82x
The North Face 0.69% 2.69x
Brooks Brothers 1.20% 2.60x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.78% 2.67x
NYC Tourist Attractions 1.37% 2.45x
New York City Education & News Cluster 1.03% 2.37x
Home Office Products 0.04% 2.18x
Fire Fighting 0.08% 2.13x
New York City Family & Activity Cluster 0.93% 2.12x
Hudson Valley New York Media 0.49% 2.10x
Farming & Agriculture 0.15% 2.06x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.89x
Maine Cluster 0.46% 1.88x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999