Dstillery Audiences

TRUE VALUE

Audience Size: 676.6 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 676.6 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.74% 1.77x
North Midwest State Fair Visitors 4.72% 1.67x
Snowmobile Enthusiasts 4.74% 1.64x
Iowa County and Local Fair Visitors 4.89% 1.61x
Essential Oils Enthusiasts 0.17% 1.60x
Tractor Shoppers 3.26% 1.59x
Sustainable Food Researchers 3.06% 1.57x
Dessert/Sweets Bakers 1.45% 1.55x
Healthy Diet Recipe Researchers 1.17% 1.55x
Homemade Gifts Crafters 2.43% 1.53x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 2.67x
Everlane 0.02% 2.66x
Patagonia 0.45% 2.35x
LL Bean 0.45% 2.32x
Maurices 10.42% 2.29x
The North Face 1.15% 2.28x
Calvin Klein 0.15% 2.27x
Intermix 0.19% 2.18x
Carhartt 42.32% 2.15x
Topshop 0.07% 2.15x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Medical & Pharmaceutical Scholarship.

Content Affinity Composition Index
Medical & Pharmaceutical Scholarship 0.04% 3.82x
Philanthropy - Charities & Fundraising 0.04% 3.62x
Home Furnishings 0.04% 3.49x
New England & Ivy League Sports 0.14% 3.10x
Horse Racing 0.03% 3.08x
Minnesota Community Business Cluster 0.04% 3.02x
College Sports 0.06% 3.01x
Beach Vacations 0.03% 2.85x
Tennis, Golf & Boxing 0.06% 2.51x
Equestrian Cluster 0.30% 2.41x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female