Dstillery Audiences

TRUE VALUE

Audience Size: 1.2 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.22% 1.77x
North Midwest State Fair Visitors 4.73% 1.68x
Oregon Trip Planners 2.90% 1.57x
Iowa County and Local Fair Visitors 4.46% 1.54x
Budget Wireless Shoppers 3.07% 1.53x
Wisconsin County and Local Fair Visitors 4.20% 1.53x
Minnesota County and Local Fair Visitors 4.18% 1.49x
Quilting Enthusiasts 2.54% 1.42x
Kansas City Trip Planners 3.84% 1.42x
Cattle Industry News Readers 2.76% 1.41x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.01% 3.01x
Patagonia 0.47% 2.88x
The North Face 0.97% 2.56x
Supreme 0.01% 2.55x
LL Bean 0.45% 2.51x
Intermix 0.19% 2.49x
Maurices 8.85% 2.34x
Club Monaco 0.32% 2.27x
Carhartt 39.07% 2.20x
Calvin Klein 0.12% 2.12x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.05% 4.42x
Romanian News 0.03% 3.95x
Diet & Weight Loss 0.08% 3.42x
Mail Order Food 0.03% 3.14x
Horse Racing 0.03% 3.08x
Action Sports 0.04% 2.96x
European Museums, Restaurants & Events 0.03% 2.53x
Furniture Shopping 0.03% 2.42x
Internet Radio 0.03% 2.42x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.23x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female