Dstillery Audiences

TRUE VALUE

Audience Size: 317.3 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 317.3 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 4.25% 2.87x
Oregon Trip Planners 3.09% 1.90x
Oregon Ducks Fans 1.34% 1.82x
Mood Lifters Researchers 0.57% 1.82x
Bigfoot Folklore Enthusiasts 2.89% 1.77x
Winter Sports Destination Seekers 0.88% 1.75x
Iowa County and Local Fair Visitors 4.28% 1.72x
Snowboard Enthusiasts 1.43% 1.66x
Los Angeles Activities Researchers 0.96% 1.62x
Iowa Hawkeyes Fans 2.59% 1.60x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.08% 16.86x
Carhartt 13.24% 4.10x
Club Monaco 0.14% 3.91x
The North Face 0.31% 3.70x
Intermix 0.08% 3.49x
Topshop 0.03% 3.46x
Maurices 2.83% 3.28x
Uniqlo 0.15% 2.88x
Ralph Lauren 0.26% 2.72x
Buckle 1.46% 2.68x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.94% 9.31x
Cakes & Sweets 0.09% 6.92x
Watches Retail 0.09% 4.65x
Canadian Auto 0.04% 3.05x
Minnesota Community Business Cluster 0.04% 3.02x
Missouri Travel & Outdoors Cluster 1.38% 2.98x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 2.93x
Grilling 0.04% 2.81x
Assorted Topics (Car News, Animals, Viral Media) 0.11% 2.79x
Private Aviation 0.09% 2.66x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female