Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 306.9 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.54% | 1.89x |
| Plant Based & Vegan Food Recipe Shoppers | 0.45% | 1.82x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 1.74x |
| Wireless Headphone Researchers | 0.07% | 1.71x |
| Kansas City Trip Planners | 3.77% | 1.69x |
| North Midwest State Fair Visitors | 3.74% | 1.63x |
| Keto Recipe Researchers | 0.69% | 1.58x |
| Kansas City Chiefs Fans | 2.46% | 1.50x |
| Oregon County and Local Fair Visitors | 3.15% | 1.49x |
| Coin Collectors | 2.04% | 1.49x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.14% | 24.43x |
| Intermix | 0.18% | 9.06x |
| Topshop | 0.07% | 8.87x |
| Everlane | 0.03% | 8.38x |
| Club Monaco | 0.19% | 6.28x |
| The North Face | 0.35% | 5.66x |
| Uniqlo | 0.24% | 4.88x |
| Hugo Boss | 0.50% | 4.26x |
| Ralph Lauren | 0.29% | 4.03x |
| Banana Republic | 0.60% | 4.01x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 1.97% | 4.10x |
| Trucking | 0.10% | 3.99x |
| Music Education | 0.03% | 3.79x |
| Book Publishers | 0.05% | 3.56x |
| Collectibles - Coins & Sports Cards | 0.14% | 3.46x |
| Design Software | 0.08% | 3.27x |
| Travel, Food, Fashion & Fitness | 0.07% | 3.15x |
| French Canadian Cluster | 0.07% | 3.03x |
| Iowa Cluster | 2.15% | 3.02x |
| Medical Journals | 0.06% | 2.95x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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