Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 317.3 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 4.25% | 2.87x |
| Oregon Trip Planners | 3.09% | 1.90x |
| Oregon Ducks Fans | 1.34% | 1.82x |
| Mood Lifters Researchers | 0.57% | 1.82x |
| Bigfoot Folklore Enthusiasts | 2.89% | 1.77x |
| Winter Sports Destination Seekers | 0.88% | 1.75x |
| Iowa County and Local Fair Visitors | 4.28% | 1.72x |
| Snowboard Enthusiasts | 1.43% | 1.66x |
| Los Angeles Activities Researchers | 0.96% | 1.62x |
| Iowa Hawkeyes Fans | 2.59% | 1.60x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.08% | 16.86x |
| Carhartt | 13.24% | 4.10x |
| Club Monaco | 0.14% | 3.91x |
| The North Face | 0.31% | 3.70x |
| Intermix | 0.08% | 3.49x |
| Topshop | 0.03% | 3.46x |
| Maurices | 2.83% | 3.28x |
| Uniqlo | 0.15% | 2.88x |
| Ralph Lauren | 0.26% | 2.72x |
| Buckle | 1.46% | 2.68x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.94% | 9.31x |
| Cakes & Sweets | 0.09% | 6.92x |
| Watches Retail | 0.09% | 4.65x |
| Canadian Auto | 0.04% | 3.05x |
| Minnesota Community Business Cluster | 0.04% | 3.02x |
| Missouri Travel & Outdoors Cluster | 1.38% | 2.98x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 2.93x |
| Grilling | 0.04% | 2.81x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.11% | 2.79x |
| Private Aviation | 0.09% | 2.66x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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