Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 676.6 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.74% | 1.77x |
| North Midwest State Fair Visitors | 4.72% | 1.67x |
| Snowmobile Enthusiasts | 4.74% | 1.64x |
| Iowa County and Local Fair Visitors | 4.89% | 1.61x |
| Essential Oils Enthusiasts | 0.17% | 1.60x |
| Tractor Shoppers | 3.26% | 1.59x |
| Sustainable Food Researchers | 3.06% | 1.57x |
| Dessert/Sweets Bakers | 1.45% | 1.55x |
| Healthy Diet Recipe Researchers | 1.17% | 1.55x |
| Homemade Gifts Crafters | 2.43% | 1.53x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Curious about what else the True Value audience is interested in?
Sign Up
APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.67x |
| Everlane | 0.02% | 2.66x |
| Patagonia | 0.45% | 2.35x |
| LL Bean | 0.45% | 2.32x |
| Maurices | 10.42% | 2.29x |
| The North Face | 1.15% | 2.28x |
| Calvin Klein | 0.15% | 2.27x |
| Intermix | 0.19% | 2.18x |
| Carhartt | 42.32% | 2.15x |
| Topshop | 0.07% | 2.15x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Want to find more of the True Value audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Medical & Pharmaceutical Scholarship.
| Content Affinity | Composition | Index |
| Medical & Pharmaceutical Scholarship | 0.04% | 3.82x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.62x |
| Home Furnishings | 0.04% | 3.49x |
| New England & Ivy League Sports | 0.14% | 3.10x |
| Horse Racing | 0.03% | 3.08x |
| Minnesota Community Business Cluster | 0.04% | 3.02x |
| College Sports | 0.06% | 3.01x |
| Beach Vacations | 0.03% | 2.85x |
| Tennis, Golf & Boxing | 0.06% | 2.51x |
| Equestrian Cluster | 0.30% | 2.41x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Want to see more of the Content Affinities the True Value audience visits?
Sign Up
DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the True Value audience?
Sign Up