Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 224.6 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 5.37% | 2.00x |
| North Midwest State Fair Visitors | 5.46% | 1.95x |
| Oregon County and Local Fair Visitors | 4.74% | 1.90x |
| Wisconsin County and Local Fair Visitors | 5.65% | 1.88x |
| Luxury Home Fixture Shoppers | 4.19% | 1.86x |
| Tractor Shoppers | 4.64% | 1.83x |
| Rock Climbing Enthusiasts | 2.91% | 1.79x |
| Iowa County and Local Fair Visitors | 5.28% | 1.77x |
| Teachers | 2.82% | 1.76x |
| BBQ Enthusiasts | 4.83% | 1.76x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.71x |
| Topshop | 0.03% | 4.57x |
| LL Bean | 0.33% | 4.50x |
| Patagonia | 0.25% | 4.37x |
| Intermix | 0.10% | 4.21x |
| Calvin Klein | 0.08% | 4.09x |
| American Apparel | 0.49% | 4.00x |
| The North Face | 0.53% | 3.95x |
| Maurices | 5.45% | 3.84x |
| Carhartt | 34.03% | 3.59x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Online Mini Game Players.
| Content Affinity | Composition | Index |
| Online Mini Game Players | 0.17% | 5.91x |
| Shoes & Accessories | 0.17% | 5.34x |
| Online Games for Kids | 0.42% | 4.00x |
| Cakes & Sweets | 0.18% | 3.91x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.36% | 3.64x |
| Garden Power Equipment | 0.46% | 3.44x |
| Painting & Renovation | 0.18% | 3.44x |
| South Carolina Beach Travel | 0.07% | 3.24x |
| Southeast College Athletics | 0.18% | 3.21x |
| School Curriculum | 0.27% | 3.11x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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