Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.38% | 1.42x |
| Northeastern Voters | 2.97% | 1.41x |
| North Midwest State Fair Visitors | 3.25% | 1.40x |
| New York Rangers Fans | 2.82% | 1.35x |
| Iowa County and Local Fair Visitors | 3.20% | 1.33x |
| Tractor Shoppers | 2.90% | 1.31x |
| New York City Events Researchers | 3.09% | 1.29x |
| Online Grocery Shoppers | 3.26% | 1.27x |
| New York Trip Planners | 3.26% | 1.27x |
| New York Mets Fans | 2.47% | 1.25x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.35% | 13.25x |
| Everlane | 0.27% | 12.60x |
| Intermix | 1.30% | 8.11x |
| Calvin Klein | 0.70% | 8.10x |
| Patagonia | 1.67% | 6.81x |
| Topshop | 0.57% | 6.78x |
| American Apparel | 3.90% | 6.62x |
| Uniqlo | 1.83% | 6.43x |
| Joe's Jeans | 0.36% | 6.41x |
| Zara | 2.75% | 6.33x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.03% | 6.80x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.52x |
| Content Streamers & Downloaders | 0.01% | 3.40x |
| Greece Cluster | 0.03% | 2.66x |
| New York City Education & News Cluster | 0.94% | 2.26x |
| Active Lifestyle Enthusiasts | 0.01% | 2.17x |
| Vermont Cluster | 0.37% | 2.07x |
| General Interest | 0.02% | 2.05x |
| Credit Unions & Consumer Protection | 0.03% | 2.05x |
| Home Printing | 0.03% | 2.01x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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