Dstillery Audiences

TRUE VALUE

Audience Size: 2.2 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.44% 1.40x
Tractor Shoppers 3.06% 1.38x
Iowa County and Local Fair Visitors 2.94% 1.33x
North Midwest State Fair Visitors 2.91% 1.30x
RV Owners and Upgraders 2.62% 1.28x
Mowing Equipment Shoppers 2.42% 1.27x
Oregon County and Local Fair Visitors 2.79% 1.26x
Wisconsin County and Local Fair Visitors 3.03% 1.25x
Green Bay Packers Fans 2.81% 1.23x
Detroit Tigers Fans 2.55% 1.22x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.25% 12.59x
Supreme 0.34% 12.19x
Intermix 1.23% 7.91x
Calvin Klein 0.70% 7.86x
American Apparel 4.00% 6.77x
Patagonia 1.74% 6.61x
Topshop 0.46% 6.45x
Joe's Jeans 0.39% 6.35x
Zara 2.65% 6.34x
Uniqlo 1.67% 6.34x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.03% 6.17x
Rural Living 0.02% 3.46x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.86x
Upstate New York State Athletics 0.03% 2.66x
Home Printing 0.04% 2.13x
Holistic Medicine 0.07% 1.97x
Upstate New York Travel Cluster 0.62% 1.92x
Fire Fighting 0.11% 1.88x
New York City Education & News Cluster 0.90% 1.86x
Idaho Cluster 0.56% 1.82x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female