Dstillery Audiences

TRUE VALUE

Audience Size: 557.8 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 557.8 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.91% 1.81x
North Midwest State Fair Visitors 5.58% 1.76x
Iowa County and Local Fair Visitors 5.55% 1.73x
Oregon County and Local Fair Visitors 4.53% 1.70x
Washington County and Local Fair Visitors 4.34% 1.65x
Wisconsin County and Local Fair Visitors 4.99% 1.60x
Budget Wireless Shoppers 3.61% 1.54x
School Closings Updates Readers 1.25% 1.54x
Tractor Shoppers 3.94% 1.53x
Archery Enthusiasts 3.56% 1.51x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.01% 7.33x
Club Monaco 0.13% 3.09x
Patagonia 0.16% 2.81x
Carhartt 20.27% 2.68x
Maurices 2.88% 2.48x
The North Face 0.28% 2.37x
Calvin Klein 0.04% 2.37x
REI 0.30% 2.18x
Uniqlo 0.13% 2.08x
Ralph Lauren 0.36% 2.08x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.17% 5.34x
Homemade Jewelry & Crafts 0.05% 4.42x
Vegans & Animal Welfare 0.07% 3.36x
Film Production 0.03% 3.28x
South Carolina Beach Travel 0.07% 3.24x
Cakes & Sweets 0.12% 3.22x
Canadian News 0.05% 3.18x
Horse Racing 0.03% 3.08x
Party Suppliers 0.03% 2.99x
Bowling 0.07% 2.93x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female