Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.22% | 1.77x |
| North Midwest State Fair Visitors | 4.73% | 1.68x |
| Oregon Trip Planners | 2.90% | 1.57x |
| Iowa County and Local Fair Visitors | 4.46% | 1.54x |
| Budget Wireless Shoppers | 3.07% | 1.53x |
| Wisconsin County and Local Fair Visitors | 4.20% | 1.53x |
| Minnesota County and Local Fair Visitors | 4.18% | 1.49x |
| Quilting Enthusiasts | 2.54% | 1.42x |
| Kansas City Trip Planners | 3.84% | 1.42x |
| Cattle Industry News Readers | 2.76% | 1.41x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 3.01x |
| Patagonia | 0.47% | 2.88x |
| The North Face | 0.97% | 2.56x |
| Supreme | 0.01% | 2.55x |
| LL Bean | 0.45% | 2.51x |
| Intermix | 0.19% | 2.49x |
| Maurices | 8.85% | 2.34x |
| Club Monaco | 0.32% | 2.27x |
| Carhartt | 39.07% | 2.20x |
| Calvin Klein | 0.12% | 2.12x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Homemade Jewelry & Crafts.
| Content Affinity | Composition | Index |
| Homemade Jewelry & Crafts | 0.05% | 4.42x |
| Romanian News | 0.03% | 3.95x |
| Diet & Weight Loss | 0.08% | 3.42x |
| Mail Order Food | 0.03% | 3.14x |
| Horse Racing | 0.03% | 3.08x |
| Action Sports | 0.04% | 2.96x |
| European Museums, Restaurants & Events | 0.03% | 2.53x |
| Furniture Shopping | 0.03% | 2.42x |
| Internet Radio | 0.03% | 2.42x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.23x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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