Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 2.01% | 1.81x |
| Executive Travelers | 0.02% | 1.77x |
| New York City Events Researchers | 2.34% | 1.75x |
| New York Trip Planners | 2.32% | 1.72x |
| Vermont Trip Planners | 2.10% | 1.66x |
| Ballet Enthusiasts | 2.19% | 1.66x |
| Boston Trip Planners | 1.41% | 1.57x |
| Tractor Shoppers | 1.63% | 1.56x |
| Stay-at-Home Parents | 2.19% | 1.55x |
| Restaurant Menu Researchers | 1.87% | 1.54x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 16.01x |
| Supreme | 0.31% | 10.66x |
| Club Monaco | 1.15% | 9.76x |
| Intermix | 0.93% | 9.22x |
| Levi Strauss | 1.08% | 8.10x |
| Uniqlo | 1.18% | 7.65x |
| Ralph Lauren | 0.78% | 7.53x |
| Armani | 1.92% | 7.35x |
| American Apparel | 2.78% | 7.26x |
| Zara | 2.21% | 7.04x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Parenting & Nutrition.
| Content Affinity | Composition | Index |
| Parenting & Nutrition | 0.02% | 3.15x |
| Online Games | 0.27% | 2.77x |
| New York City Real Estate Research Cluster | 1.04% | 2.77x |
| New York City Education & News Cluster | 1.21% | 2.72x |
| Farming & Agriculture | 0.19% | 2.35x |
| NYC Tourist Attractions | 1.45% | 2.35x |
| New York City Family & Activity Cluster | 1.20% | 2.17x |
| Italy Cluster | 0.02% | 2.16x |
| West Virginia News | 0.49% | 2.00x |
| Greece Cluster | 0.03% | 1.97x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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