Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 3.58% | 1.99x |
| Oregon Trip Planners | 3.65% | 1.94x |
| Tractor Shoppers | 4.06% | 1.94x |
| North Midwest State Fair Visitors | 4.20% | 1.90x |
| Hunters | 4.20% | 1.89x |
| Outdoors Enthusiasts | 4.03% | 1.86x |
| Quilting Enthusiasts | 3.01% | 1.78x |
| Xtreme Sports Fans | 3.80% | 1.78x |
| Diesel Vehicle Shoppers | 3.96% | 1.75x |
| Mowing Equipment Shoppers | 3.37% | 1.74x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.29% | 17.05x |
| Everlane | 0.27% | 16.55x |
| Intermix | 1.01% | 9.58x |
| Topshop | 0.47% | 9.11x |
| Patagonia | 1.27% | 8.14x |
| Calvin Klein | 0.53% | 7.95x |
| Uniqlo | 1.86% | 7.51x |
| Zara | 2.78% | 7.16x |
| American Apparel | 3.16% | 6.94x |
| Club Monaco | 1.25% | 6.89x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.07% | 5.38x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.07% | 5.15x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 3.96x |
| Home Decoration - Crafts & Kids | 0.14% | 3.72x |
| Farming & Agriculture | 0.17% | 3.38x |
| Holiday Gifts | 0.07% | 3.31x |
| Professional Audio Visual | 0.05% | 3.18x |
| Pac 12 Sports | 0.10% | 3.15x |
| Discount Books | 0.05% | 3.15x |
| Health & Safety Compliance | 0.05% | 3.09x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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