Dstillery Audiences

TRUE VALUE

Audience Size: 1.9 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.37% 1.68x
Cattle Industry New Readers 2.91% 1.61x
Iowa County and Local Fair Visitors 3.86% 1.61x
New York City Events Researchers 2.93% 1.61x
Cape Cod News Readers 2.57% 1.55x
Mowing Equipment Shoppers 2.81% 1.55x
Vermont Trip Planners 2.68% 1.54x
Canoeing and Kayaking Enthusiasts 2.81% 1.50x
Farming Real Estate Researchers 2.41% 1.49x
North Midwest State Fair Visitors 3.43% 1.47x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.35% 15.32x
Everlane 0.30% 12.50x
Intermix 1.37% 8.37x
Calvin Klein 0.65% 7.60x
Topshop 0.63% 7.37x
Patagonia 1.57% 7.17x
American Apparel 3.99% 6.68x
Uniqlo 2.16% 6.64x
Zara 3.09% 6.50x
Club Monaco 1.52% 6.20x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.03% 4.85x
South Carolina Travel 0.03% 4.09x
Farming & Agriculture 0.27% 3.55x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.40x
Home Printing 0.04% 3.34x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.09x
Home Decoration - Crafts & Kids 0.16% 2.44x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.43x
NYC Tourist Attractions 1.25% 2.41x
Local & Travel England - East Midlands 0.03% 2.38x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female