Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.44% | 1.40x |
| Tractor Shoppers | 3.06% | 1.38x |
| Iowa County and Local Fair Visitors | 2.94% | 1.33x |
| North Midwest State Fair Visitors | 2.91% | 1.30x |
| RV Owners and Upgraders | 2.62% | 1.28x |
| Mowing Equipment Shoppers | 2.42% | 1.27x |
| Oregon County and Local Fair Visitors | 2.79% | 1.26x |
| Wisconsin County and Local Fair Visitors | 3.03% | 1.25x |
| Green Bay Packers Fans | 2.81% | 1.23x |
| Detroit Tigers Fans | 2.55% | 1.22x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 12.59x |
| Supreme | 0.34% | 12.19x |
| Intermix | 1.23% | 7.91x |
| Calvin Klein | 0.70% | 7.86x |
| American Apparel | 4.00% | 6.77x |
| Patagonia | 1.74% | 6.61x |
| Topshop | 0.46% | 6.45x |
| Joe's Jeans | 0.39% | 6.35x |
| Zara | 2.65% | 6.34x |
| Uniqlo | 1.67% | 6.34x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.03% | 6.17x |
| Rural Living | 0.02% | 3.46x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.86x |
| Upstate New York State Athletics | 0.03% | 2.66x |
| Home Printing | 0.04% | 2.13x |
| Holistic Medicine | 0.07% | 1.97x |
| Upstate New York Travel Cluster | 0.62% | 1.92x |
| Fire Fighting | 0.11% | 1.88x |
| New York City Education & News Cluster | 0.90% | 1.86x |
| Idaho Cluster | 0.56% | 1.82x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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