Dstillery Audiences

TRUE VALUE

Audience Size: 2.1 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.38% 1.42x
Northeastern Voters 2.97% 1.41x
North Midwest State Fair Visitors 3.25% 1.40x
New York Rangers Fans 2.82% 1.35x
Iowa County and Local Fair Visitors 3.20% 1.33x
Tractor Shoppers 2.90% 1.31x
New York City Events Researchers 3.09% 1.29x
Online Grocery Shoppers 3.26% 1.27x
New York Trip Planners 3.26% 1.27x
New York Mets Fans 2.47% 1.25x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.35% 13.25x
Everlane 0.27% 12.60x
Intermix 1.30% 8.11x
Calvin Klein 0.70% 8.10x
Patagonia 1.67% 6.81x
Topshop 0.57% 6.78x
American Apparel 3.90% 6.62x
Uniqlo 1.83% 6.43x
Joe's Jeans 0.36% 6.41x
Zara 2.75% 6.33x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.03% 6.80x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.52x
Content Streamers & Downloaders 0.01% 3.40x
Greece Cluster 0.03% 2.66x
New York City Education & News Cluster 0.94% 2.26x
Active Lifestyle Enthusiasts 0.01% 2.17x
Vermont Cluster 0.37% 2.07x
General Interest 0.02% 2.05x
Credit Unions & Consumer Protection 0.03% 2.05x
Home Printing 0.03% 2.01x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female