Dstillery Audiences

TRUE VALUE

Audience Size: 2.2 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.34% 1.84x
Online Grocery Shoppers 3.39% 1.78x
Ballet Enthusiasts 3.27% 1.77x
New York Trip Planners 3.59% 1.67x
Northeastern Voters 2.33% 1.56x
Tractor Shoppers 2.15% 1.55x
Lottery Enthusiasts 0.17% 1.54x
New York Rangers Fans 2.04% 1.52x
UConn Huskies Fans 1.80% 1.49x
Vermont Trip Planners 2.46% 1.48x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.26% 14.39x
Supreme 0.40% 11.69x
Intermix 1.22% 9.24x
Calvin Klein 0.85% 7.76x
Club Monaco 1.26% 7.19x
Levi Strauss 1.46% 7.16x
American Apparel 4.04% 7.02x
Zara 2.73% 6.90x
Patagonia 1.74% 6.89x
Uniqlo 1.54% 6.87x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.02x
Barcode Site & App Users 0.02% 4.51x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.08x
New York City Real Estate Research Cluster 1.74% 2.81x
NYC Tourist Attractions 2.18% 2.48x
New York City Education & News Cluster 1.29% 2.36x
Hudson Valley New York Media 1.02% 2.35x
Chat Rooms 0.04% 2.21x
New York City Family & Activity Cluster 1.99% 2.17x
Italy Cluster 0.03% 2.00x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female