Dstillery Audiences

TRUE VALUE

Audience Size: 520 Thousand Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 520 thousand unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is Readers of Filipinos Content.

Interest Composition Index
Readers of Filipinos Content 3.77% 6.09x
Beekeeping Enthusiasts 2.83% 5.63x
Medical Advice Researchers 2.83% 5.53x
Home Custom Bedroom Decorators 2.83% 5.43x
Custom Home Lighting Shoppers 2.83% 5.43x
Winter Apparel Shoppers 3.77% 5.39x
Organic Food Eaters 2.83% 5.25x
Ski House Second Home Owners 3.77% 5.12x
Nature and Outdoors Book Readers 2.83% 5.08x
Gluten-Free Recipe Researchers 2.83% 5.00x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Everlane.

Location Composition Index
Everlane 0.07% 9.20x
Supreme 0.07% 8.66x
The North Face 1.27% 7.82x
Armani 0.73% 7.15x
Eddie Bauer 1.63% 6.33x
Maurices 4.07% 6.12x
Patagonia 0.54% 5.52x
Gap 4.17% 5.43x
Kate Spade 1.45% 5.01x
REI 1.09% 4.94x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.07% 5.93x
San Francisco Bay Area Cluster 2.83% 5.58x
Philadelphia Cluster 2.83% 5.04x
Lighting & Power 0.19% 3.83x
Michigan Cluster 7.55% 3.69x
Fire Fighting 0.19% 3.56x
Oregon News 2.83% 3.32x
Austin Cluster 1.89% 3.31x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 2.83% 3.29x
Kansas City News 3.77% 3.20x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female