Dstillery Audiences

TRUE VALUE

Audience Size: 1.5 Million Devices

Explore the True Value Audience

Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the True Value audience.

Dstillery Crafted Audiences

INTERESTS

The True Value audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the True Value audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.44% 1.57x
North Midwest State Fair Visitors 3.41% 1.55x
Iowa County and Local Fair Visitors 3.29% 1.54x
Hunters 3.22% 1.52x
New York City Events Researchers 2.82% 1.52x
Competitive Wrestling Enthusiasts 2.16% 1.50x
Mowing Equipment Shoppers 2.54% 1.50x
Tractor Shoppers 2.75% 1.49x
Vermont Trip Planners 2.46% 1.47x
Ballet Enthusiasts 2.95% 1.47x
Composition Percentage: The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The True Value audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the True Value audience is Supreme.

Location Composition Index
Supreme 0.35% 16.47x
Everlane 0.32% 14.36x
Intermix 1.27% 9.34x
Topshop 0.61% 8.54x
Calvin Klein 0.63% 7.71x
Patagonia 1.45% 7.63x
Uniqlo 2.20% 7.25x
American Apparel 3.78% 7.11x
Zara 3.19% 6.96x
Club Monaco 1.51% 6.81x
Composition Percentage: The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the True Value audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 3.76x
Survival Guides 0.03% 3.39x
Electronic Document Assembly 0.04% 3.13x
Farming & Agriculture 0.16% 2.79x
New York City Education & News Cluster 0.93% 2.76x
Shipping & Logistics 0.05% 2.70x
Cigars 0.04% 2.67x
Home Decoration - Crafts & Kids 0.14% 2.64x
General Interest 0.02% 2.61x
Concert Posters 0.05% 2.60x
Composition Percentage: The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The True Value audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female