Explore the True Value Audience
Below you'll find more information about the True Value audience, broken down in different categories based on their digital and physical behaviors. These are 520 thousand unique devices whose actions qualify for the True Value audience.
INTERESTS
The True Value audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the True Value audience is Readers of Filipinos Content.
| Interest | Composition | Index |
| Readers of Filipinos Content | 3.77% | 6.09x |
| Beekeeping Enthusiasts | 2.83% | 5.63x |
| Medical Advice Researchers | 2.83% | 5.53x |
| Home Custom Bedroom Decorators | 2.83% | 5.43x |
| Custom Home Lighting Shoppers | 2.83% | 5.43x |
| Winter Apparel Shoppers | 3.77% | 5.39x |
| Organic Food Eaters | 2.83% | 5.25x |
| Ski House Second Home Owners | 3.77% | 5.12x |
| Nature and Outdoors Book Readers | 2.83% | 5.08x |
| Gluten-Free Recipe Researchers | 2.83% | 5.00x |
Composition Percentage:
The overlap percentage between the True Value audience and the Interest attribute.
Index: A comparison of the True Value audience to the internet population.
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APPAREL RETAILERS
The True Value audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the True Value audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 9.20x |
| Supreme | 0.07% | 8.66x |
| The North Face | 1.27% | 7.82x |
| Armani | 0.73% | 7.15x |
| Eddie Bauer | 1.63% | 6.33x |
| Maurices | 4.07% | 6.12x |
| Patagonia | 0.54% | 5.52x |
| Gap | 4.17% | 5.43x |
| Kate Spade | 1.45% | 5.01x |
| REI | 1.09% | 4.94x |
Composition Percentage:
The overlap percentage between the True Value audience and the Location attribute.
Index: A comparison of the True Value audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the True Value audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.07% | 5.93x |
| San Francisco Bay Area Cluster | 2.83% | 5.58x |
| Philadelphia Cluster | 2.83% | 5.04x |
| Lighting & Power | 0.19% | 3.83x |
| Michigan Cluster | 7.55% | 3.69x |
| Fire Fighting | 0.19% | 3.56x |
| Oregon News | 2.83% | 3.32x |
| Austin Cluster | 1.89% | 3.31x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 2.83% | 3.29x |
| Kansas City News | 3.77% | 3.20x |
Composition Percentage:
The overlap percentage between the True Value audience and the Content Affinity attribute.
Index: A comparison of the True Value audience to the internet population.
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DEMOGRAPHICS
The True Value audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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