Dstillery Audiences

TRUSTMARK BANK

Audience Size: 197.4 Thousand Devices

Explore the Trustmark Bank Audience

Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Trustmark Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Trustmark Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.89% 6.70x
Alabama Trip Planners 13.19% 5.11x
Auburn Tigers Fans 8.48% 3.97x
SEC Fans 7.20% 3.42x
Florida Gulf Coast Travel Researchers 8.48% 3.23x
Louisiana Trip Planners 6.37% 2.59x
Florida Gators Fans 5.35% 2.49x
Jam Band Festival Fans 6.12% 2.32x
Louisiana State University Tigers Fans 4.97% 2.30x
New Orleans Pelicans Fans 5.23% 2.29x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trustmark Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.

Location Composition Index
Belk 2.58% 11.01x
Journeys 4.67% 4.48x
Jos A. Bank Clothiers 4.16% 4.43x
Buckle 4.92% 4.40x
Johnston and Murphy 8.10% 4.21x
Charlotte Russe 3.46% 4.09x
Talbots 3.03% 3.92x
The Childrens Place 5.94% 3.73x
Topshop 0.30% 3.62x
Lane Bryant 3.32% 3.58x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 11.92% 27.18x
Memphis News 2.23% 23.23x
Alabama News 13.64% 6.66x
New Orleans Cluster 6.50% 4.12x
Bulgaria Cluster 0.05% 4.02x
Sports - Skiing, Snowboarding 0.04% 3.67x
Fire Fighting 0.19% 3.56x
Texas Media 4.53% 2.84x
Alternative Movie Streaming 0.12% 2.77x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 2.77x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female