Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 124 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 14.74% | 5.93x |
| Alabama Trip Planners | 15.96% | 4.01x |
| Restaurant Supply Shoppers | 0.30% | 3.66x |
| Jam Band Festival Fans | 6.38% | 3.57x |
| Florida Gulf Coast Travel Researchers | 9.12% | 3.17x |
| Auburn Tigers Fans | 6.84% | 3.17x |
| Essential Oils Enthusiasts | 0.34% | 3.15x |
| Louisiana Activities Researchers | 2.58% | 3.10x |
| SEC Fans | 5.32% | 2.85x |
| New Orleans Activities Researchers | 2.58% | 2.72x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 5.38% | 5.23x |
| Jos A. Bank Clothiers | 5.43% | 2.50x |
| Tommy Bahama | 1.08% | 2.43x |
| Express Outlets | 1.12% | 2.37x |
| LOFT | 6.13% | 2.37x |
| Columbia | 0.61% | 2.13x |
| The Childrens Place | 8.75% | 2.07x |
| Free People | 1.41% | 2.05x |
| Mens Wearhouse | 7.84% | 1.92x |
| Carhartt | 37.60% | 1.91x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 12.77% | 22.39x |
| Memphis News | 0.91% | 7.88x |
| Alabama News | 14.29% | 5.06x |
| Bulgaria Cluster | 0.05% | 4.02x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Dial-Up Internet | 0.30% | 3.41x |
| Retail Industry News | 0.17% | 3.40x |
| Liberal Media - Political Activism | 0.24% | 3.36x |
| Math Education | 0.61% | 3.36x |
| Vegetarian Diet | 0.46% | 3.11x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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