Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 165.5 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 16.48% | 6.14x |
| Alabama Trip Planners | 17.35% | 4.00x |
| Florida Gulf Coast Travel Researchers | 11.27% | 3.57x |
| Jam Band Festival Fans | 7.46% | 3.51x |
| Auburn Tigers Fans | 7.98% | 3.37x |
| SEC Fans | 7.11% | 3.23x |
| Memphis Grizzlies Fans | 4.86% | 2.53x |
| New Orleans Activities Researchers | 3.30% | 2.47x |
| New Orleans Pelicans Fans | 4.77% | 2.42x |
| New Orleans Trip Planners | 4.68% | 2.42x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.48% | 5.21x |
| Jos A. Bank Clothiers | 4.02% | 2.45x |
| LOFT | 4.36% | 2.30x |
| The Childrens Place | 6.83% | 2.28x |
| Tommy Bahama | 0.78% | 2.21x |
| Free People | 1.16% | 2.19x |
| Columbia | 0.50% | 2.08x |
| Express Outlets | 0.76% | 2.02x |
| Carhartt | 30.42% | 1.83x |
| Mens Wearhouse | 5.38% | 1.80x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 13.96% | 19.55x |
| Memphis News | 2.17% | 17.86x |
| Alabama News | 14.22% | 4.57x |
| Bulgaria Cluster | 0.05% | 4.02x |
| Studio & Franchise Video Game Players | 0.52% | 3.87x |
| International Travel | 0.17% | 3.82x |
| Personal Finance Researchers | 0.17% | 3.74x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Dial-Up Internet | 0.35% | 3.49x |
| Smart Travel | 0.17% | 3.49x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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