Dstillery Audiences

TRUSTMARK BANK

Audience Size: 80.6 Thousand Devices

Explore the Trustmark Bank Audience

Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the Trustmark Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Trustmark Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 19.31% 7.62x
Alabama Trip Planners 17.33% 5.12x
Florida Gulf Coast Travel Researchers 14.60% 4.84x
Small Business Administration Cares Act Researchers 0.99% 4.56x
Auburn Tigers Fans 10.89% 4.51x
SEC Fans 10.40% 4.36x
Memphis Grizzlies Fans 8.66% 4.22x
Jam Band Festival Fans 8.66% 3.49x
Florida Gators Fans 8.91% 3.32x
New Orleans Activities Researchers 5.69% 3.26x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trustmark Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.

Location Composition Index
Belk 2.16% 11.50x
Jos A. Bank Clothiers 2.75% 4.53x
The Childrens Place 4.77% 4.19x
Abercrombie & Fitch 0.24% 4.18x
Tommy Bahama 0.69% 3.99x
Buckle 2.90% 3.97x
Chicos 2.67% 3.78x
Carhartt 21.78% 3.62x
Talbots 1.71% 3.55x
Lane Bryant 2.16% 3.50x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trustmark Bank audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.71% 25.50x
Mississippi News 19.06% 18.17x
Alabama News 24.50% 5.86x
Education Cluster 0.74% 5.69x
Beach Vacations 0.74% 5.15x
Personal Finance Researchers 0.74% 5.04x
Home Furnishings 0.99% 4.30x
Bulgaria Cluster 0.05% 4.02x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 3.86x
School Curriculum 0.74% 3.71x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male