Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 72.9 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 19.69% | 6.45x |
| Jam Band Festival Fans | 11.31% | 4.17x |
| Alabama Trip Planners | 16.96% | 3.85x |
| Florida Gulf Coast Travel Researchers | 12.28% | 3.50x |
| Auburn Tigers Fans | 9.75% | 3.25x |
| SEC Fans | 7.80% | 2.97x |
| Florida Gators Fans | 7.80% | 2.83x |
| Louisiana Activities Researchers | 4.87% | 2.81x |
| New Orleans Activities Researchers | 4.87% | 2.79x |
| Memphis Grizzlies Fans | 6.24% | 2.72x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 1.37% | 6.37x |
| Tommy Bahama | 0.41% | 3.41x |
| The Childrens Place | 2.87% | 3.05x |
| Columbia | 0.19% | 2.61x |
| LOFT | 1.41% | 2.58x |
| Jos A. Bank Clothiers | 1.05% | 2.24x |
| Topshop | 0.06% | 2.23x |
| Michael Kors | 0.75% | 1.98x |
| Chicos | 1.26% | 1.96x |
| Talbots | 0.68% | 1.83x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.12% | 23.36x |
| Mississippi News | 15.98% | 19.20x |
| Medical Diagnostics | 0.58% | 5.54x |
| Alabama News | 15.79% | 4.42x |
| Bulgaria Cluster | 0.05% | 4.02x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.57% | 3.89x |
| Online Ticket Buyers | 0.39% | 3.71x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Home Remodeling | 0.54% | 3.49x |
| Retail Industry News | 0.17% | 3.40x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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