Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Memphis Grizzlies Fans.
| Interest | Composition | Index |
| Memphis Grizzlies Fans | 7.02% | 5.88x |
| Florida Gulf Coast Travel Researchers | 11.40% | 5.63x |
| Southeastern Voters | 8.77% | 4.77x |
| Hip Hop Fans | 4.39% | 3.76x |
| Boston Bruins Fans | 3.51% | 3.71x |
| Home Security Shoppers | 5.26% | 3.64x |
| Infiniti Vehicle Shoppers | 4.39% | 3.58x |
| Houston Rockets Fans | 4.39% | 3.57x |
| Luxury Hotel Guests | 4.39% | 3.56x |
| Houston Astros Fans | 4.39% | 3.50x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 2.57% | 9.86x |
| Tommy Bahama | 1.03% | 9.03x |
| Chicos | 3.43% | 5.08x |
| Columbia | 0.43% | 4.64x |
| Michael Kors | 1.89% | 4.60x |
| The Childrens Place | 4.80% | 4.10x |
| Jos A. Bank Clothiers | 1.97% | 4.04x |
| LOFT | 2.31% | 3.86x |
| Victoria's Secret | 4.46% | 3.65x |
| Journeys | 4.37% | 3.64x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 11.40% | 24.11x |
| Latin American Spanish Language News | 1.09% | 4.96x |
| New Orleans Cluster | 5.26% | 4.21x |
| Bulgaria Cluster | 0.05% | 4.02x |
| Homesteading | 0.72% | 3.98x |
| Party Planning & Invitations | 1.75% | 3.92x |
| Arkansas News | 1.75% | 3.82x |
| Pet Forums | 0.65% | 3.80x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Home Remodeling | 0.54% | 3.49x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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