Dstillery Audiences

TRUSTMARK BANK

Audience Size: 181.8 Thousand Devices

Explore the Trustmark Bank Audience

Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 181.8 thousand unique devices whose actions qualify for the Trustmark Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Trustmark Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 15.83% 7.57x
Alabama Trip Planners 14.86% 5.50x
Florida Gulf Coast Travel Researchers 11.49% 4.81x
Auburn Tigers Fans 8.49% 3.98x
SEC Fans 7.82% 3.72x
Jam Band Festival Fans 8.30% 3.59x
Louisiana Trip Planners 6.95% 3.24x
Georgia Trip Planners 7.43% 3.12x
Tennessee Volunteers Fans 6.08% 3.10x
New Orleans Activities Researchers 5.02% 2.86x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trustmark Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.

Location Composition Index
Belk 3.04% 11.58x
Buckle 5.04% 4.45x
Johnston and Murphy 8.68% 4.43x
Journeys 5.79% 4.30x
Jos A. Bank Clothiers 4.13% 4.25x
Charlotte Russe 3.70% 4.23x
Talbots 3.27% 4.07x
The Childrens Place 7.04% 3.80x
Chicos 4.07% 3.60x
Lane Bryant 3.33% 3.49x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 14.67% 30.17x
Memphis News 3.19% 29.06x
Alabama News 14.86% 5.94x
Christian Music 0.29% 4.33x
Beach Vacations 1.25% 4.09x
Bulgaria Cluster 0.05% 4.02x
Diabetes Research 0.77% 3.89x
New Orleans Cluster 6.37% 3.72x
Sports - Skiing, Snowboarding 0.04% 3.67x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.19% 3.39x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female