Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 135.2 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 16.25% | 7.45x |
| Florida Gulf Coast Travel Researchers | 12.40% | 4.97x |
| Alabama Trip Planners | 13.50% | 4.34x |
| SEC Fans | 9.37% | 4.24x |
| Auburn Tigers Fans | 9.09% | 4.09x |
| Family Values Advocates | 7.44% | 3.91x |
| Memphis Grizzlies Fans | 6.89% | 3.60x |
| Tennessee Volunteers Fans | 7.16% | 3.28x |
| Jam Band Festival Fans | 6.34% | 2.95x |
| Florida Gators Fans | 6.61% | 2.89x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.55% | 13.61x |
| Johnston and Murphy | 2.80% | 4.81x |
| Jos A. Bank Clothiers | 3.92% | 4.64x |
| Buckle | 4.92% | 4.50x |
| The Childrens Place | 7.55% | 4.39x |
| Talbots | 2.83% | 4.33x |
| Chicos | 3.99% | 4.09x |
| Carhartt | 20.68% | 3.85x |
| Lane Bryant | 3.31% | 3.85x |
| Abercrombie & Fitch | 0.36% | 3.83x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.86% | 27.58x |
| Mississippi News | 15.98% | 21.11x |
| Alabama News | 16.53% | 4.98x |
| New Orleans Cluster | 8.54% | 4.12x |
| Bulgaria Cluster | 0.05% | 4.02x |
| South Africa News Cluster | 0.55% | 3.84x |
| Dial-Up Internet | 0.55% | 3.82x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Retail Industry News | 0.17% | 3.40x |
| Design Software | 0.41% | 3.20x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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