Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 232.2 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 10.71x |
| Southeastern Voters | 15.12% | 8.90x |
| Alabama Trip Planners | 12.67% | 6.56x |
| Florida Gulf Coast Travel Researchers | 9.45% | 4.68x |
| Louisiana Trip Planners | 7.94% | 3.92x |
| Countdown to the Beach Travelers | 0.03% | 3.88x |
| SEC Fans | 6.62% | 3.63x |
| Jam Band Festival Fans | 8.51% | 3.62x |
| New Orleans Trip Planners | 7.18% | 3.59x |
| Auburn Tigers Fans | 6.43% | 3.47x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 3.05% | 12.61x |
| Jos A. Bank Clothiers | 5.42% | 5.27x |
| Carhartt | 8.34% | 5.02x |
| Topshop | 0.23% | 4.87x |
| Lane Bryant | 4.39% | 4.55x |
| Buckle | 3.19% | 4.53x |
| Old Navy | 5.74% | 4.13x |
| Journeys | 3.48% | 3.93x |
| The Childrens Place | 4.25% | 3.81x |
| Charlotte Russe | 2.06% | 3.79x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.03% | 32.79x |
| Mississippi News | 16.45% | 32.16x |
| Memphis News | 3.59% | 27.97x |
| Decoration & Fabric | 0.04% | 21.02x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 17.16x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.19% | 12.87x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.40x |
| Survey Websites | 0.04% | 11.26x |
| Rural Living | 0.04% | 11.12x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 10.73x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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