Explore the Trustmark Bank Audience
Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Trustmark Bank audience.
INTERESTS
The Trustmark Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 13.89% | 6.70x |
| Alabama Trip Planners | 13.19% | 5.11x |
| Auburn Tigers Fans | 8.48% | 3.97x |
| SEC Fans | 7.20% | 3.42x |
| Florida Gulf Coast Travel Researchers | 8.48% | 3.23x |
| Louisiana Trip Planners | 6.37% | 2.59x |
| Florida Gators Fans | 5.35% | 2.49x |
| Jam Band Festival Fans | 6.12% | 2.32x |
| Louisiana State University Tigers Fans | 4.97% | 2.30x |
| New Orleans Pelicans Fans | 5.23% | 2.29x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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APPAREL RETAILERS
The Trustmark Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.
| Location | Composition | Index |
| Belk | 2.58% | 11.01x |
| Journeys | 4.67% | 4.48x |
| Jos A. Bank Clothiers | 4.16% | 4.43x |
| Buckle | 4.92% | 4.40x |
| Johnston and Murphy | 8.10% | 4.21x |
| Charlotte Russe | 3.46% | 4.09x |
| Talbots | 3.03% | 3.92x |
| The Childrens Place | 5.94% | 3.73x |
| Topshop | 0.30% | 3.62x |
| Lane Bryant | 3.32% | 3.58x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 11.92% | 27.18x |
| Memphis News | 2.23% | 23.23x |
| Alabama News | 13.64% | 6.66x |
| New Orleans Cluster | 6.50% | 4.12x |
| Bulgaria Cluster | 0.05% | 4.02x |
| Sports - Skiing, Snowboarding | 0.04% | 3.67x |
| Fire Fighting | 0.19% | 3.56x |
| Texas Media | 4.53% | 2.84x |
| Alternative Movie Streaming | 0.12% | 2.77x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.13% | 2.77x |
Composition Percentage:
The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
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DEMOGRAPHICS
The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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