Dstillery Audiences

TRUSTMARK BANK

Audience Size: 78.2 Thousand Devices

Explore the Trustmark Bank Audience

Below you'll find more information about the Trustmark Bank audience, broken down in different categories based on their digital and physical behaviors. These are 78.2 thousand unique devices whose actions qualify for the Trustmark Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Trustmark Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trustmark Bank audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 9.29% 8.80x
Alabama Trip Planners 12.49% 4.10x
SEC Fans 3.94% 3.76x
Auburn Tigers Fans 3.85% 3.52x
Texas Energy Providers 3.04% 3.21x
Family Values Advocates 2.74% 2.93x
Louisiana Trip Planners 3.00% 2.85x
Jam Band Festival Fans 3.51% 2.83x
Florida Gulf Coast Travel Researchers 3.42% 2.77x
New Orleans Pelicans Fans 2.87% 2.71x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Interest attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trustmark Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trustmark Bank audience is Belk.

Location Composition Index
Belk 2.97% 20.54x
Lane Bryant 2.10% 6.37x
Old Navy 2.57% 5.85x
Kate Spade 0.64% 5.44x
Carhartt 8.99% 5.43x
Journeys 1.01% 4.73x
Coach 1.65% 4.09x
Chicos 1.31% 4.04x
Michael Kors 0.53% 3.78x
The Childrens Place 1.92% 3.69x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Location attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trustmark Bank audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 10.65% 44.58x
Alabama News 6.89% 7.65x
Texas Media 2.48% 3.39x
New Orleans Cluster 2.91% 3.27x
African-American Hair 0.73% 2.85x
Women Shoppers 1.37% 2.39x
Beach Vacations 1.67% 2.34x
Tennessee News 1.50% 2.32x
Christianity - Evangelism & Creationism 2.18% 2.21x
Fashion & Retail 2.35% 2.01x
Composition Percentage: The overlap percentage between the Trustmark Bank audience and the Content Affinity attribute.
Index: A comparison of the Trustmark Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trustmark Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female