Dstillery Audiences

TUMI

Audience Size: 999.4 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 999.4 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.26% 2.33x
Ballet Enthusiasts 2.99% 2.17x
Venture Capitalists 2.88% 2.14x
New York Trip Planners 3.01% 2.13x
Seattle Trip Planners 3.58% 2.10x
Luxury Retail Researchers 2.55% 2.02x
United Arab Emirates Trip Planners 2.60% 2.02x
Travel Reward Points Enthusiasts 2.46% 2.01x
Real Estate Decision Makers 5.59% 1.99x
Broadway Fans 2.26% 1.97x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 4.02% 38.15x
Intermix 2.97% 29.45x
Armani 7.48% 28.53x
Madewell 5.06% 24.82x
Club Monaco 2.88% 24.37x
Michael Kors 6.03% 23.62x
Zara 7.11% 22.65x
Ralph Lauren 2.30% 22.22x
Free People 4.58% 21.51x
Hugo Boss 5.84% 21.04x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.15% 4.07x
London Tourism & Events 0.05% 3.32x
Institutional Investing 0.22% 3.29x
French Education 0.03% 3.08x
New York City Real Estate Research Cluster 1.13% 2.91x
LGBTQ Advocacy 1.30% 2.88x
NYC Tourist Attractions 1.83% 2.87x
Marketing Professionals 0.61% 2.80x
Philanthropy - Nonprofits 0.12% 2.76x
Pacific Northwest Sports & News Cluster 1.17% 2.75x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male