Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.70% | 3.12x |
| Ballet Enthusiasts | 5.54% | 2.98x |
| Family Adventures Travelers | 0.01% | 2.84x |
| Online Grocery Shoppers | 5.28% | 2.74x |
| New York Trip Planners | 5.78% | 2.67x |
| Real Estate Decision Makers | 4.45% | 2.48x |
| Broadway Fans | 3.64% | 2.25x |
| Venture Capitalists | 3.48% | 2.20x |
| Home Interior Design Enthusiasts | 3.35% | 2.15x |
| Restaurant Menu Researchers | 3.26% | 2.15x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 4.61% | 34.30x |
| Uniqlo | 6.55% | 29.14x |
| Intermix | 3.83% | 29.04x |
| Topshop | 1.15% | 25.44x |
| Armani | 12.95% | 24.44x |
| Kate Spade | 7.77% | 24.21x |
| Madewell | 8.20% | 22.88x |
| Everlane | 0.41% | 22.50x |
| Hugo Boss | 10.80% | 22.42x |
| Joe's Jeans | 1.55% | 21.22x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.09% | 6.61x |
| Fashion & Cosmetics | 0.01% | 5.55x |
| Barcode Site & App Users | 0.02% | 4.78x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.61x |
| New York City Real Estate Research Cluster | 2.52% | 4.03x |
| NYC Tourist Attractions | 3.56% | 4.01x |
| Institutional Investing | 0.43% | 3.79x |
| Hudson Valley New York Media | 1.60% | 3.64x |
| Home Office Products | 0.08% | 3.59x |
| Germany Cluster | 0.04% | 3.57x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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