Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 997.4 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.28% | 3.10x |
| Ballet Enthusiasts | 5.44% | 3.00x |
| Family Adventures Travelers | 0.01% | 2.84x |
| Online Grocery Shoppers | 5.79% | 2.81x |
| Real Estate Decision Makers | 5.21% | 2.64x |
| New York Trip Planners | 4.93% | 2.55x |
| Burger Enthusiast | 0.35% | 2.50x |
| United Arab Emirates Trip Planners | 4.14% | 2.48x |
| Venture Capitalists | 4.41% | 2.45x |
| Opera Enthusiasts | 4.11% | 2.45x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.78% | 35.71x |
| Saint Laurent Paris | 5.11% | 31.81x |
| Joe's Jeans | 1.66% | 31.36x |
| Kate Spade | 14.78% | 28.08x |
| Hugo Boss | 18.55% | 27.53x |
| Topshop | 2.37% | 26.90x |
| Uniqlo | 8.05% | 26.62x |
| Ann Taylor | 12.19% | 26.44x |
| Madewell | 10.90% | 25.80x |
| Armani | 13.17% | 24.74x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Ontario Canada Cluster.
| Content Affinity | Composition | Index |
| Ontario Canada Cluster | 0.03% | 5.61x |
| NYC Tourist Attractions | 2.44% | 4.95x |
| New York City Real Estate Research Cluster | 1.76% | 4.44x |
| Italy Cluster | 0.04% | 4.36x |
| Institutional Investing | 0.28% | 4.21x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.69x |
| New York City Education & News Cluster | 1.14% | 3.51x |
| Drawing & Animation | 0.02% | 3.46x |
| General Interest | 0.03% | 3.34x |
| Meeting Planning & Hotels | 0.11% | 3.30x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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