Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 245.5 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 8.42% | 4.79x |
| New York City Events Researchers | 4.47% | 3.66x |
| Sprint Customers | 0.12% | 3.65x |
| Ballet Enthusiasts | 4.74% | 3.31x |
| Canada Trip Planners | 3.95% | 3.22x |
| Burger Enthusiast | 1.32% | 3.16x |
| Los Angeles Activities Researchers | 4.47% | 3.05x |
| Media Buying Professionals | 4.74% | 3.02x |
| Travel Researchers | 5.00% | 2.94x |
| Hard Rock Hotel & Casino Trip Planners | 8.16% | 2.90x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.16% | 51.82x |
| Hugo Boss | 15.28% | 48.64x |
| Joe's Jeans | 0.69% | 46.77x |
| Saint Laurent Paris | 3.25% | 46.24x |
| Kate Spade | 13.20% | 45.92x |
| Armani | 10.05% | 44.61x |
| Topshop | 0.93% | 40.27x |
| Michael Kors | 19.27% | 35.12x |
| Tommy Bahama | 6.03% | 34.94x |
| Madewell | 8.42% | 34.48x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.58% | 7.55x |
| New York City Real Estate Research Cluster | 2.37% | 6.08x |
| Weight Lifting Enthusiasts | 1.32% | 5.80x |
| New York City Education & News Cluster | 0.79% | 5.55x |
| Fashion Cluster | 2.63% | 5.06x |
| Smart Travel | 1.32% | 4.91x |
| LGBTQ Advocacy | 2.63% | 4.83x |
| K-Pop | 1.05% | 4.69x |
| Hudson Valley New York Media | 2.37% | 4.63x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.39% | 4.20x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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