Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 76.8 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.65x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.31% | 3.22x |
| Wireless Headphone Researchers | 0.22% | 2.70x |
| St Patricks Day Celebrators | 1.03% | 2.65x |
| Philadelphia Trip Planners | 2.78% | 2.59x |
| School Closings Updates Readers | 1.34% | 2.42x |
| Mens Business Clothes Shoppers | 0.72% | 2.39x |
| New York City Events Researchers | 2.27% | 2.36x |
| Real Estate Decision Makers | 3.40% | 2.32x |
| Supermarket Shoppers | 1.44% | 2.31x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.34% | 103.67x |
| Hugo Boss | 11.56% | 73.41x |
| Kate Spade | 8.53% | 68.42x |
| Armani | 6.05% | 65.97x |
| Madewell | 8.62% | 64.27x |
| Tommy Bahama | 7.31% | 59.56x |
| Coach | 12.00% | 56.30x |
| Calvin Klein | 0.81% | 54.09x |
| Ann Taylor | 5.06% | 53.24x |
| Michael Kors | 16.09% | 53.18x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 0.41% | 6.91x |
| Pet Forums | 0.31% | 5.84x |
| Legal Information Research Cluster | 0.31% | 5.28x |
| Vancouver British Columbia Locals Cluster | 0.52% | 5.10x |
| New Jersey Travel Location Cluster | 0.62% | 4.62x |
| New York City Education & News Cluster | 0.31% | 4.48x |
| DIY Decoration & Furniture | 0.31% | 4.25x |
| Parenting Blogs | 0.34% | 4.17x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.34% | 3.88x |
| RPG Games | 0.21% | 3.85x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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