Dstillery Audiences

TUMI

Audience Size: 245.5 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 245.5 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 8.42% 4.79x
New York City Events Researchers 4.47% 3.66x
Sprint Customers 0.12% 3.65x
Ballet Enthusiasts 4.74% 3.31x
Canada Trip Planners 3.95% 3.22x
Burger Enthusiast 1.32% 3.16x
Los Angeles Activities Researchers 4.47% 3.05x
Media Buying Professionals 4.74% 3.02x
Travel Researchers 5.00% 2.94x
Hard Rock Hotel & Casino Trip Planners 8.16% 2.90x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 3.16% 51.82x
Hugo Boss 15.28% 48.64x
Joe's Jeans 0.69% 46.77x
Saint Laurent Paris 3.25% 46.24x
Kate Spade 13.20% 45.92x
Armani 10.05% 44.61x
Topshop 0.93% 40.27x
Michael Kors 19.27% 35.12x
Tommy Bahama 6.03% 34.94x
Madewell 8.42% 34.48x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.58% 7.55x
New York City Real Estate Research Cluster 2.37% 6.08x
Weight Lifting Enthusiasts 1.32% 5.80x
New York City Education & News Cluster 0.79% 5.55x
Fashion Cluster 2.63% 5.06x
Smart Travel 1.32% 4.91x
LGBTQ Advocacy 2.63% 4.83x
K-Pop 1.05% 4.69x
Hudson Valley New York Media 2.37% 4.63x
Assorted Topics (Car News, Animals, Viral Media) 0.39% 4.20x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male