Dstillery Audiences

TUMI

Audience Size: 109.7 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 109.7 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.65x
Elite Cycling Gear Shoppers 5.13% 3.04x
Yale University Fans 3.46% 2.35x
New York City Events Researchers 2.90% 2.35x
Readers of Costa Rican Content 5.02% 2.33x
Major Airline Customers 4.01% 2.32x
Western Canada Skiers and Snowboarders 3.90% 2.30x
SEO Specialists 4.01% 2.26x
Cricket Enthusiasts 3.57% 2.25x
Restaurant Researchers 2.68% 2.25x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.

Location Composition Index
Hugo Boss 11.09% 64.86x
Kate Spade 14.40% 63.41x
Armani 5.51% 54.48x
Madewell 8.14% 49.97x
Intermix 0.96% 46.35x
Joe's Jeans 0.42% 44.10x
Michael Kors 17.33% 41.32x
Anthropologie 11.63% 40.02x
Calvin Klein 0.64% 37.21x
Uniqlo 2.21% 36.70x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.67% 6.37x
Motorcycle Racing Researchers 0.33% 5.53x
Charity Walks 0.56% 4.18x
Healthcare - Doctors & Diagnosis 0.22% 3.91x
Central & South American News 0.22% 3.84x
Job Interview Process 0.12% 3.68x
Design Software 0.33% 3.47x
Los Angeles Tourism 0.33% 3.43x
K-Pop 0.33% 3.42x
Korea Cluster 0.22% 3.36x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male