Dstillery Audiences

TUMI

Audience Size: 63.9 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 3.21% 4.15x
Mens Fitness Publication Readers 1.77% 3.99x
Sprint Customers 0.12% 3.65x
Restaurant Supply Shoppers 0.32% 3.44x
Men's Health Researchers 1.33% 3.35x
Retired Government Employees 0.85% 3.24x
College Students 5.00% 3.11x
Work Comes First Travelers 0.32% 3.09x
COVID Testing Researchers 0.85% 3.04x
Parents of Teenagers Going to College 2.14% 2.99x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Madewell.

Location Composition Index
Madewell 13.11% 112.50x
Intermix 2.27% 109.19x
Hugo Boss 11.55% 106.36x
J. Crew 17.53% 98.76x
Tommy Bahama 10.04% 87.32x
Michael Kors 15.91% 75.27x
Armani 6.12% 74.02x
Ann Taylor 4.19% 67.67x
Coach 9.58% 65.76x
Topshop 0.52% 65.07x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 2.14% 4.49x
Psychics & Horoscopes 1.07% 4.46x
Children's Learning Tools 0.32% 3.92x
Upstate New York Travel Cluster 0.71% 3.81x
Hudson Valley New York Media 0.71% 3.72x
Job Interview Process 0.12% 3.68x
Writing Tools & Citation 1.07% 3.62x
East Texas Cluster 0.32% 3.49x
Music Production 0.19% 3.49x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.71% 3.38x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male