Dstillery Audiences

TUMI

Audience Size: 1.2 Million Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.02% 2.83x
New York City Events Researchers 3.97% 2.77x
Online Grocery Shoppers 4.17% 2.61x
New York Trip Planners 4.24% 2.57x
Real Estate Decision Makers 4.52% 2.39x
Broadway Fans 2.75% 2.26x
Venture Capitalists 2.66% 2.23x
Luxury Womens Brands Shoppers 2.83% 2.19x
Investment Banking Professionals 3.10% 2.18x
Pittsburgh Penguins Fans 2.07% 2.15x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 4.50% 34.81x
Intermix 3.29% 27.02x
Uniqlo 4.92% 26.10x
Armani 10.28% 25.36x
Topshop 0.50% 23.35x
Club Monaco 2.95% 22.72x
Everlane 0.32% 21.87x
Zara 8.02% 21.11x
Madewell 5.91% 20.86x
Michael Kors 6.68% 20.47x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.40% 4.72x
Hudson Valley New York Media 1.29% 4.01x
Home Office Products 0.08% 3.75x
Pittsburgh News 3.01% 3.68x
New York City Real Estate Research Cluster 1.71% 3.63x
NYC Tourist Attractions 2.59% 3.58x
London Tourism 0.07% 3.49x
New York City Education & News Cluster 1.69% 3.45x
Shipping & Logistics 0.09% 3.33x
London Tourism & Events 0.05% 2.82x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male