Dstillery Audiences

TUMI

Audience Size: 967 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 967 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 2.84x
New York City Events Researchers 6.14% 2.40x
Online Grocery Shoppers 6.41% 2.28x
Ballet Enthusiasts 5.62% 2.20x
New York Trip Planners 5.59% 2.06x
Real Estate Decision Makers 5.37% 1.97x
Opera Enthusiasts 4.23% 1.93x
Luxury Womens Brands Shoppers 3.90% 1.90x
United Arab Emirates Trip Planners 4.59% 1.87x
Italian Mens National Soccer Team Fans 3.35% 1.85x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 5.76% 36.95x
Saint Laurent Paris 4.87% 32.80x
Uniqlo 8.04% 30.54x
Joe's Jeans 1.81% 29.16x
Kate Spade 12.10% 27.43x
Topshop 1.96% 27.24x
Ann Taylor 11.02% 27.16x
Madewell 12.09% 27.09x
Everlane 0.51% 25.08x
Hugo Boss 14.86% 25.00x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.01% 12.29x
Golf & Boats 0.01% 10.53x
England Tourism 0.02% 8.52x
Fashion & Cosmetics 0.01% 5.66x
Flags & Trump 0.02% 5.06x
Scientology 0.04% 4.26x
Instagram Management 0.13% 4.07x
New York City Real Estate Research Cluster 2.28% 3.74x
Upstate New York State Athletics 0.05% 3.72x
NYC Tourist Attractions 2.78% 3.69x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male