Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 563.4 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.89% | 2.02x |
| Washington Skiers and Snowboarders | 2.32% | 1.86x |
| Seattle Seahawks Fans | 2.19% | 1.76x |
| Luxury Womens Brands Shoppers | 2.28% | 1.75x |
| Men's Shoe Shoppers | 1.71% | 1.72x |
| Executive Travelers | 1.76% | 1.71x |
| Luxury Retail Researchers | 1.73% | 1.71x |
| Venture Capitalists | 1.49% | 1.63x |
| Preppy Clothing Shoppers | 1.99% | 1.62x |
| Luxury Department Store Shoppers | 2.43% | 1.62x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 3.94% | 69.72x |
| Intermix | 2.76% | 52.34x |
| Armani | 6.35% | 47.96x |
| Hugo Boss | 4.35% | 47.85x |
| Madewell | 4.46% | 47.12x |
| Ann Taylor | 4.80% | 42.90x |
| Michael Kors | 5.73% | 40.92x |
| Zara | 6.52% | 39.66x |
| Tommy Bahama | 6.40% | 35.13x |
| Lorna Jane | 1.10% | 34.05x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.22% | 3.28x |
| Pacific Northwest Information Research Cluster | 1.25% | 2.65x |
| Vietnam Cluster | 0.11% | 2.54x |
| Meeting Planning & Hotels | 0.07% | 2.15x |
| LGBTQ Advocacy | 0.92% | 2.12x |
| European Museums, Restaurants & Events | 0.31% | 2.09x |
| Men's Dress Shirt Shopping | 0.21% | 2.04x |
| College Greek Life | 0.16% | 2.02x |
| New York City Real Estate Research Cluster | 0.64% | 2.00x |
| Fashion Cluster | 0.97% | 2.00x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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