Dstillery Audiences

TUMI

Audience Size: 1 Million Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.70% 3.12x
Ballet Enthusiasts 5.54% 2.98x
Family Adventures Travelers 0.01% 2.84x
Online Grocery Shoppers 5.28% 2.74x
New York Trip Planners 5.78% 2.67x
Real Estate Decision Makers 4.45% 2.48x
Broadway Fans 3.64% 2.25x
Venture Capitalists 3.48% 2.20x
Home Interior Design Enthusiasts 3.35% 2.15x
Restaurant Menu Researchers 3.26% 2.15x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 4.61% 34.30x
Uniqlo 6.55% 29.14x
Intermix 3.83% 29.04x
Topshop 1.15% 25.44x
Armani 12.95% 24.44x
Kate Spade 7.77% 24.21x
Madewell 8.20% 22.88x
Everlane 0.41% 22.50x
Hugo Boss 10.80% 22.42x
Joe's Jeans 1.55% 21.22x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.09% 6.61x
Fashion & Cosmetics 0.01% 5.55x
Barcode Site & App Users 0.02% 4.78x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.61x
New York City Real Estate Research Cluster 2.52% 4.03x
NYC Tourist Attractions 3.56% 4.01x
Institutional Investing 0.43% 3.79x
Hudson Valley New York Media 1.60% 3.64x
Home Office Products 0.08% 3.59x
Germany Cluster 0.04% 3.57x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male