Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 3.42x |
| New York City Events Researchers | 6.03% | 2.77x |
| Ballet Enthusiasts | 6.16% | 2.65x |
| New York Trip Planners | 5.38% | 2.36x |
| Online Grocery Shoppers | 5.55% | 2.32x |
| Real Estate Decision Makers | 5.40% | 2.32x |
| Opera Enthusiasts | 4.71% | 2.26x |
| United Arab Emirates Trip Planners | 4.60% | 2.23x |
| Miami Trip Planners | 4.90% | 2.18x |
| Sightseeing Travelers | 4.85% | 2.13x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.71% | 35.54x |
| Joe's Jeans | 1.54% | 31.96x |
| Hugo Boss | 21.65% | 29.16x |
| Saint Laurent Paris | 5.04% | 28.95x |
| Topshop | 2.29% | 27.76x |
| Kate Spade | 17.10% | 27.63x |
| Armani | 12.93% | 26.70x |
| Madewell | 12.04% | 25.15x |
| Ann Taylor | 11.63% | 24.76x |
| Supreme | 0.54% | 24.42x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.06% | 6.20x |
| Romanian News | 0.06% | 5.23x |
| Drawing & Animation | 0.03% | 4.66x |
| Malaya | 0.03% | 4.63x |
| Vietnam Cluster | 0.13% | 4.48x |
| NYC Tourist Attractions | 2.28% | 4.29x |
| Cosmetics Business | 0.07% | 4.27x |
| New York City Real Estate Research Cluster | 1.55% | 3.81x |
| London Tourism | 0.02% | 3.79x |
| New York City Education & News Cluster | 1.29% | 3.64x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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