Dstillery Audiences

TUMI

Audience Size: 997.4 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 997.4 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.28% 3.10x
Ballet Enthusiasts 5.44% 3.00x
Family Adventures Travelers 0.01% 2.84x
Online Grocery Shoppers 5.79% 2.81x
Real Estate Decision Makers 5.21% 2.64x
New York Trip Planners 4.93% 2.55x
Burger Enthusiast 0.35% 2.50x
United Arab Emirates Trip Planners 4.14% 2.48x
Venture Capitalists 4.41% 2.45x
Opera Enthusiasts 4.11% 2.45x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 5.78% 35.71x
Saint Laurent Paris 5.11% 31.81x
Joe's Jeans 1.66% 31.36x
Kate Spade 14.78% 28.08x
Hugo Boss 18.55% 27.53x
Topshop 2.37% 26.90x
Uniqlo 8.05% 26.62x
Ann Taylor 12.19% 26.44x
Madewell 10.90% 25.80x
Armani 13.17% 24.74x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 0.03% 5.61x
NYC Tourist Attractions 2.44% 4.95x
New York City Real Estate Research Cluster 1.76% 4.44x
Italy Cluster 0.04% 4.36x
Institutional Investing 0.28% 4.21x
France Online Music & Quiz Content Cluster 0.05% 3.69x
New York City Education & News Cluster 1.14% 3.51x
Drawing & Animation 0.02% 3.46x
General Interest 0.03% 3.34x
Meeting Planning & Hotels 0.11% 3.30x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male