Dstillery Audiences

TUMI

Audience Size: 61.9 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 61.9 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 5.05% 3.93x
Global Destinations Reopening Researchers 2.29% 3.73x
Sprint Customers 0.12% 3.65x
Western Canada Skiers and Snowboarders 3.67% 3.61x
New York Trip Planners 3.67% 3.54x
Northeastern Voters 3.67% 3.43x
Rowing Enthusiasts 4.13% 3.39x
Dermatologists 2.75% 3.36x
COVID Vaccine Researchers 1.83% 3.35x
Online Investors 3.21% 3.27x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.

Location Composition Index
Hugo Boss 13.69% 86.62x
Armani 6.17% 75.32x
Kate Spade 17.94% 74.02x
Madewell 8.63% 60.39x
Michael Kors 22.69% 55.36x
Brooks Brothers 11.41% 52.26x
Uniqlo 2.47% 51.40x
Free People 7.71% 50.88x
Anthropologie 13.01% 50.26x
Ann Taylor 5.61% 48.83x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.29% 9.03x
Legal Information Research Cluster 0.86% 4.72x
US Cycling 1.38% 4.71x
Savannah Georgia News 1.38% 4.00x
Live Music 0.92% 3.79x
Job Interview Process 0.12% 3.68x
Smart Travel 0.34% 3.50x
India Bollywood, Weddings & Gossip 0.92% 3.42x
Assorted Topics (Conservative News, Politics, Viral Media) 1.38% 3.38x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.33% 3.36x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male