Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 61.9 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 5.05% | 3.93x |
| Global Destinations Reopening Researchers | 2.29% | 3.73x |
| Sprint Customers | 0.12% | 3.65x |
| Western Canada Skiers and Snowboarders | 3.67% | 3.61x |
| New York Trip Planners | 3.67% | 3.54x |
| Northeastern Voters | 3.67% | 3.43x |
| Rowing Enthusiasts | 4.13% | 3.39x |
| Dermatologists | 2.75% | 3.36x |
| COVID Vaccine Researchers | 1.83% | 3.35x |
| Online Investors | 3.21% | 3.27x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 13.69% | 86.62x |
| Armani | 6.17% | 75.32x |
| Kate Spade | 17.94% | 74.02x |
| Madewell | 8.63% | 60.39x |
| Michael Kors | 22.69% | 55.36x |
| Brooks Brothers | 11.41% | 52.26x |
| Uniqlo | 2.47% | 51.40x |
| Free People | 7.71% | 50.88x |
| Anthropologie | 13.01% | 50.26x |
| Ann Taylor | 5.61% | 48.83x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.29% | 9.03x |
| Legal Information Research Cluster | 0.86% | 4.72x |
| US Cycling | 1.38% | 4.71x |
| Savannah Georgia News | 1.38% | 4.00x |
| Live Music | 0.92% | 3.79x |
| Job Interview Process | 0.12% | 3.68x |
| Smart Travel | 0.34% | 3.50x |
| India Bollywood, Weddings & Gossip | 0.92% | 3.42x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.38% | 3.38x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.33% | 3.36x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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