Dstillery Audiences

TUMI

Audience Size: 274 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 274 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.17% 3.78x
Sprint Customers 0.12% 3.65x
Shared Work Space Researchers 4.17% 2.33x
Telemedicine Content Readers 1.10% 2.33x
Wireless Headphone Researchers 0.44% 2.30x
Caribbean Trip Planners 3.62% 2.30x
Investment Banking Professionals 3.51% 2.28x
Venture Capitalists 2.85% 2.21x
Sightseeing Travelers 3.84% 2.21x
Fort Lauderdale Trip Planners 4.17% 2.17x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.

Location Composition Index
Hugo Boss 12.04% 21.56x
Kate Spade 15.12% 20.19x
Armani 6.99% 20.10x
Intermix 1.41% 18.53x
Madewell 10.34% 17.22x
Calvin Klein 0.97% 16.49x
Lorna Jane 2.22% 15.78x
Anthropologie 15.37% 15.54x
Tommy Bahama 5.97% 15.31x
Saint Laurent Paris 1.18% 14.94x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 0.34% 7.41x
Brazil & Portugal News 0.26% 5.25x
Recreational Motor Sport Enthusiasts 0.33% 4.32x
DIY Decoration & Furniture 0.33% 3.93x
Private Aviation 0.22% 3.85x
Korea Cluster 0.17% 3.70x
Job Interview Process 0.12% 3.68x
Southeast College Athletics 0.22% 3.37x
General Interest 0.03% 3.34x
Legal Information Research Cluster 0.33% 3.18x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male