Dstillery Audiences

TUMI

Audience Size: 1 Million Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 3.42x
New York City Events Researchers 6.03% 2.77x
Ballet Enthusiasts 6.16% 2.65x
New York Trip Planners 5.38% 2.36x
Online Grocery Shoppers 5.55% 2.32x
Real Estate Decision Makers 5.40% 2.32x
Opera Enthusiasts 4.71% 2.26x
United Arab Emirates Trip Planners 4.60% 2.23x
Miami Trip Planners 4.90% 2.18x
Sightseeing Travelers 4.85% 2.13x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 5.71% 35.54x
Joe's Jeans 1.54% 31.96x
Hugo Boss 21.65% 29.16x
Saint Laurent Paris 5.04% 28.95x
Topshop 2.29% 27.76x
Kate Spade 17.10% 27.63x
Armani 12.93% 26.70x
Madewell 12.04% 25.15x
Ann Taylor 11.63% 24.76x
Supreme 0.54% 24.42x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.06% 6.20x
Romanian News 0.06% 5.23x
Drawing & Animation 0.03% 4.66x
Malaya 0.03% 4.63x
Vietnam Cluster 0.13% 4.48x
NYC Tourist Attractions 2.28% 4.29x
Cosmetics Business 0.07% 4.27x
New York City Real Estate Research Cluster 1.55% 3.81x
London Tourism 0.02% 3.79x
New York City Education & News Cluster 1.29% 3.64x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male