Dstillery Audiences

TUMI

Audience Size: 699.4 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 699.4 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.18% 5.13x
Sprint Customers 0.12% 3.65x
New York City Events Researchers 5.20% 3.09x
Ballet Enthusiasts 5.49% 3.08x
Real Estate Decision Makers 4.96% 2.74x
Online Grocery Shoppers 4.96% 2.42x
United Arab Emirates Trip Planners 3.97% 2.41x
Restaurant Menu Researchers 4.26% 2.36x
New York Trip Planners 4.38% 2.35x
E-cycling Enthusiasts 4.15% 2.17x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 4.12% 38.18x
Hugo Boss 20.33% 35.68x
Joe's Jeans 1.07% 35.50x
Saint Laurent Paris 4.43% 34.54x
Kate Spade 16.01% 33.63x
Armani 12.42% 32.75x
Topshop 1.73% 32.60x
Tommy Bahama 9.53% 28.47x
Calvin Klein 1.93% 28.28x
Everlane 0.47% 28.15x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 0.23% 5.36x
New York City Real Estate Research Cluster 2.04% 5.20x
Retail Industry News 0.18% 4.97x
Hudson Valley New York Media 2.16% 4.68x
New York City Education & News Cluster 1.17% 4.58x
NYC Tourist Attractions 1.52% 4.21x
Shipping & Logistics 0.07% 3.87x
Motorcycle Racing Researchers 0.18% 3.72x
Job Interview Process 0.12% 3.68x
Romanian News 0.04% 3.44x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male