Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Modern Art Museum Researchers.
| Interest | Composition | Index |
| Modern Art Museum Researchers | 3.21% | 4.15x |
| Mens Fitness Publication Readers | 1.77% | 3.99x |
| Sprint Customers | 0.12% | 3.65x |
| Restaurant Supply Shoppers | 0.32% | 3.44x |
| Men's Health Researchers | 1.33% | 3.35x |
| Retired Government Employees | 0.85% | 3.24x |
| College Students | 5.00% | 3.11x |
| Work Comes First Travelers | 0.32% | 3.09x |
| COVID Testing Researchers | 0.85% | 3.04x |
| Parents of Teenagers Going to College | 2.14% | 2.99x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Madewell.
| Location | Composition | Index |
| Madewell | 13.11% | 112.50x |
| Intermix | 2.27% | 109.19x |
| Hugo Boss | 11.55% | 106.36x |
| J. Crew | 17.53% | 98.76x |
| Tommy Bahama | 10.04% | 87.32x |
| Michael Kors | 15.91% | 75.27x |
| Armani | 6.12% | 74.02x |
| Ann Taylor | 4.19% | 67.67x |
| Coach | 9.58% | 65.76x |
| Topshop | 0.52% | 65.07x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 2.14% | 4.49x |
| Psychics & Horoscopes | 1.07% | 4.46x |
| Children's Learning Tools | 0.32% | 3.92x |
| Upstate New York Travel Cluster | 0.71% | 3.81x |
| Hudson Valley New York Media | 0.71% | 3.72x |
| Job Interview Process | 0.12% | 3.68x |
| Writing Tools & Citation | 1.07% | 3.62x |
| East Texas Cluster | 0.32% | 3.49x |
| Music Production | 0.19% | 3.49x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.71% | 3.38x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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