Dstillery Audiences

TUMI

Audience Size: 563.4 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 563.4 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.89% 2.02x
Washington Skiers and Snowboarders 2.32% 1.86x
Seattle Seahawks Fans 2.19% 1.76x
Luxury Womens Brands Shoppers 2.28% 1.75x
Men's Shoe Shoppers 1.71% 1.72x
Executive Travelers 1.76% 1.71x
Luxury Retail Researchers 1.73% 1.71x
Venture Capitalists 1.49% 1.63x
Preppy Clothing Shoppers 1.99% 1.62x
Luxury Department Store Shoppers 2.43% 1.62x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 3.94% 69.72x
Intermix 2.76% 52.34x
Armani 6.35% 47.96x
Hugo Boss 4.35% 47.85x
Madewell 4.46% 47.12x
Ann Taylor 4.80% 42.90x
Michael Kors 5.73% 40.92x
Zara 6.52% 39.66x
Tommy Bahama 6.40% 35.13x
Lorna Jane 1.10% 34.05x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.22% 3.28x
Pacific Northwest Information Research Cluster 1.25% 2.65x
Vietnam Cluster 0.11% 2.54x
Meeting Planning & Hotels 0.07% 2.15x
LGBTQ Advocacy 0.92% 2.12x
European Museums, Restaurants & Events 0.31% 2.09x
Men's Dress Shirt Shopping 0.21% 2.04x
College Greek Life 0.16% 2.02x
New York City Real Estate Research Cluster 0.64% 2.00x
Fashion Cluster 0.97% 2.00x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male