Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Retirees.
| Interest | Composition | Index |
| Retirees | 5.60% | 4.58x |
| Travel Book Readers | 4.80% | 4.58x |
| Palm Beach Trip Planners | 8.00% | 4.31x |
| Readers of Italian Content | 5.60% | 4.30x |
| Atlanta Hawks Fans | 7.20% | 4.29x |
| Retirement Planners | 6.40% | 4.25x |
| Travel Reward Points Enthusiasts | 5.60% | 4.24x |
| School Closings Updates Readers | 2.40% | 4.20x |
| Work Hard, Play Hard Travelers | 5.60% | 4.18x |
| Home Exterior Design Enthusiasts | 5.60% | 4.14x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.98% | 82.93x |
| Hugo Boss | 14.87% | 73.90x |
| Armani | 7.43% | 67.63x |
| Kate Spade | 18.91% | 66.54x |
| Madewell | 10.32% | 56.94x |
| Club Monaco | 2.40% | 48.38x |
| Calvin Klein | 0.90% | 47.69x |
| Ann Taylor | 6.73% | 47.47x |
| Anthropologie | 15.18% | 46.93x |
| Free People | 7.97% | 46.01x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 2.40% | 3.77x |
| Job Interview Process | 0.12% | 3.68x |
| Missouri News Content Cluster | 3.20% | 3.61x |
| Savannah Georgia News | 1.72% | 3.59x |
| New York City Family & Activity Cluster | 2.40% | 3.58x |
| Canada General Information Seeker Cluster | 1.60% | 3.50x |
| Hudson Valley New York Media | 1.47% | 3.49x |
| Apartment Hunting | 3.20% | 3.49x |
| Hockey | 1.60% | 3.48x |
| Vegetarian Diet | 1.29% | 3.40x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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