Dstillery Audiences

TUMI

Audience Size: 879.4 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 879.4 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.75% 3.66x
Ballet Enthusiasts 6.63% 3.32x
Real Estate Decision Makers 5.37% 3.12x
Online Grocery Shoppers 6.56% 3.06x
New York Trip Planners 5.72% 2.97x
Venture Capitalists 4.30% 2.66x
Broadway Fans 4.30% 2.52x
United Arab Emirates Trip Planners 4.38% 2.50x
E-cycling Enthusiasts 5.28% 2.49x
Restaurant Menu Researchers 4.21% 2.45x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 4.65% 34.25x
Joe's Jeans 1.30% 31.77x
Hugo Boss 21.37% 30.83x
Saint Laurent Paris 4.80% 29.98x
Kate Spade 16.53% 29.76x
Topshop 2.07% 29.20x
Armani 12.91% 28.63x
Everlane 0.55% 25.22x
Calvin Klein 2.05% 24.95x
Ann Taylor 10.10% 24.83x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.40% 7.73x
Canada Online Shopping Cluster 0.06% 5.28x
NYC Tourist Attractions 2.56% 5.27x
New York City Real Estate Research Cluster 2.18% 5.21x
Retail Industry News 0.23% 5.07x
New York City Education & News Cluster 1.66% 4.95x
Franchising 0.06% 4.93x
San Francisco Tourism 0.15% 4.18x
Marketing Professionals 0.52% 4.15x
Canada Culture and Tourism 0.29% 3.95x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male