Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.65x |
| New York City Events Researchers | 3.74% | 2.98x |
| United Arab Emirates Trip Planners | 4.01% | 2.93x |
| Real Estate Decision Makers | 4.55% | 2.84x |
| Ballet Enthusiasts | 4.01% | 2.79x |
| Readers of Puerto Rican Content | 5.08% | 2.72x |
| Major Airline Customers | 4.55% | 2.56x |
| Caribbean Trip Planners | 4.55% | 2.55x |
| Restaurant Menu Researchers | 4.01% | 2.41x |
| United Nations Donors | 2.94% | 2.39x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 11.13% | 99.92x |
| Intermix | 1.58% | 82.74x |
| Kate Spade | 13.84% | 81.86x |
| Armani | 4.73% | 81.63x |
| Madewell | 7.33% | 68.32x |
| Michael Kors | 18.04% | 65.58x |
| Saint Laurent Paris | 0.82% | 65.47x |
| Uniqlo | 1.94% | 59.50x |
| Lorna Jane | 1.12% | 58.91x |
| Ann Taylor | 4.65% | 57.36x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.87% | 4.58x |
| Travel, Food, Fashion & Fitness | 0.80% | 4.47x |
| Caribbean Cluster | 0.80% | 4.27x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.39% | 4.20x |
| Latin American Spanish Language News | 1.07% | 4.15x |
| NYC Tourist Attractions | 0.80% | 4.05x |
| New York City Education & News Cluster | 0.53% | 3.95x |
| Weight Lifting Enthusiasts | 0.82% | 3.81x |
| Fashion & Retail | 0.93% | 3.71x |
| Job Interview Process | 0.12% | 3.68x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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