Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 879.4 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.75% | 3.66x |
| Ballet Enthusiasts | 6.63% | 3.32x |
| Real Estate Decision Makers | 5.37% | 3.12x |
| Online Grocery Shoppers | 6.56% | 3.06x |
| New York Trip Planners | 5.72% | 2.97x |
| Venture Capitalists | 4.30% | 2.66x |
| Broadway Fans | 4.30% | 2.52x |
| United Arab Emirates Trip Planners | 4.38% | 2.50x |
| E-cycling Enthusiasts | 5.28% | 2.49x |
| Restaurant Menu Researchers | 4.21% | 2.45x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Curious about what else the Tumi audience is interested in?
Sign Up
APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 4.65% | 34.25x |
| Joe's Jeans | 1.30% | 31.77x |
| Hugo Boss | 21.37% | 30.83x |
| Saint Laurent Paris | 4.80% | 29.98x |
| Kate Spade | 16.53% | 29.76x |
| Topshop | 2.07% | 29.20x |
| Armani | 12.91% | 28.63x |
| Everlane | 0.55% | 25.22x |
| Calvin Klein | 2.05% | 24.95x |
| Ann Taylor | 10.10% | 24.83x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Want to find more of the Tumi audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.40% | 7.73x |
| Canada Online Shopping Cluster | 0.06% | 5.28x |
| NYC Tourist Attractions | 2.56% | 5.27x |
| New York City Real Estate Research Cluster | 2.18% | 5.21x |
| Retail Industry News | 0.23% | 5.07x |
| New York City Education & News Cluster | 1.66% | 4.95x |
| Franchising | 0.06% | 4.93x |
| San Francisco Tourism | 0.15% | 4.18x |
| Marketing Professionals | 0.52% | 4.15x |
| Canada Culture and Tourism | 0.29% | 3.95x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Want to see more of the Content Affinities the Tumi audience visits?
Sign Up
DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Tumi audience?
Sign Up