Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 109.7 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.12% | 3.65x |
| Elite Cycling Gear Shoppers | 5.13% | 3.04x |
| Yale University Fans | 3.46% | 2.35x |
| New York City Events Researchers | 2.90% | 2.35x |
| Readers of Costa Rican Content | 5.02% | 2.33x |
| Major Airline Customers | 4.01% | 2.32x |
| Western Canada Skiers and Snowboarders | 3.90% | 2.30x |
| SEO Specialists | 4.01% | 2.26x |
| Cricket Enthusiasts | 3.57% | 2.25x |
| Restaurant Researchers | 2.68% | 2.25x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 11.09% | 64.86x |
| Kate Spade | 14.40% | 63.41x |
| Armani | 5.51% | 54.48x |
| Madewell | 8.14% | 49.97x |
| Intermix | 0.96% | 46.35x |
| Joe's Jeans | 0.42% | 44.10x |
| Michael Kors | 17.33% | 41.32x |
| Anthropologie | 11.63% | 40.02x |
| Calvin Klein | 0.64% | 37.21x |
| Uniqlo | 2.21% | 36.70x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.67% | 6.37x |
| Motorcycle Racing Researchers | 0.33% | 5.53x |
| Charity Walks | 0.56% | 4.18x |
| Healthcare - Doctors & Diagnosis | 0.22% | 3.91x |
| Central & South American News | 0.22% | 3.84x |
| Job Interview Process | 0.12% | 3.68x |
| Design Software | 0.33% | 3.47x |
| Los Angeles Tourism | 0.33% | 3.43x |
| K-Pop | 0.33% | 3.42x |
| Korea Cluster | 0.22% | 3.36x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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