Dstillery Audiences

TUMI

Audience Size: 40.2 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Retirees.

Interest Composition Index
Retirees 5.60% 4.58x
Travel Book Readers 4.80% 4.58x
Palm Beach Trip Planners 8.00% 4.31x
Readers of Italian Content 5.60% 4.30x
Atlanta Hawks Fans 7.20% 4.29x
Retirement Planners 6.40% 4.25x
Travel Reward Points Enthusiasts 5.60% 4.24x
School Closings Updates Readers 2.40% 4.20x
Work Hard, Play Hard Travelers 5.60% 4.18x
Home Exterior Design Enthusiasts 5.60% 4.14x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 1.98% 82.93x
Hugo Boss 14.87% 73.90x
Armani 7.43% 67.63x
Kate Spade 18.91% 66.54x
Madewell 10.32% 56.94x
Club Monaco 2.40% 48.38x
Calvin Klein 0.90% 47.69x
Ann Taylor 6.73% 47.47x
Anthropologie 15.18% 46.93x
Free People 7.97% 46.01x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 2.40% 3.77x
Job Interview Process 0.12% 3.68x
Missouri News Content Cluster 3.20% 3.61x
Savannah Georgia News 1.72% 3.59x
New York City Family & Activity Cluster 2.40% 3.58x
Canada General Information Seeker Cluster 1.60% 3.50x
Hudson Valley New York Media 1.47% 3.49x
Apartment Hunting 3.20% 3.49x
Hockey 1.60% 3.48x
Vegetarian Diet 1.29% 3.40x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male