Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.82% | 3.69x |
| Sprint Customers | 0.12% | 3.65x |
| Ballet Enthusiasts | 3.27% | 2.97x |
| Los Angeles Activities Researchers | 1.93% | 2.87x |
| Lunar New Year Researchers | 1.63% | 2.83x |
| Restaurant Reservation Enthusiasts | 2.97% | 2.79x |
| Tech-Savvy Moms | 1.49% | 2.77x |
| Yale University Fans | 2.67% | 2.68x |
| Modern Art Museum Researchers | 1.49% | 2.67x |
| Cricket Enthusiasts | 4.16% | 2.66x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Curious about what else the Tumi audience is interested in?
Sign Up
APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 12.81% | 19.23x |
| Kate Spade | 15.64% | 18.36x |
| Armani | 7.66% | 18.32x |
| Intermix | 1.55% | 17.85x |
| Supreme | 0.06% | 16.88x |
| Madewell | 11.24% | 15.40x |
| Anthropologie | 16.98% | 14.80x |
| Saint Laurent Paris | 1.45% | 14.61x |
| Calvin Klein | 0.95% | 14.55x |
| Tommy Bahama | 6.37% | 14.32x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Want to find more of the Tumi audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.59% | 5.41x |
| Travel Adventure | 1.04% | 5.25x |
| RPG Games | 0.21% | 3.85x |
| Female Lifestyle Content Readers | 0.30% | 3.82x |
| Cruise Vacations | 0.30% | 3.79x |
| School Curriculum | 0.21% | 3.78x |
| Job Interview Process | 0.12% | 3.68x |
| Pac 12 Sports | 0.30% | 3.68x |
| People Search | 0.30% | 3.62x |
| Music Production | 0.19% | 3.49x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Want to see more of the Content Affinities the Tumi audience visits?
Sign Up
DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Tumi audience?
Sign Up