Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 999.4 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.26% | 2.33x |
| Ballet Enthusiasts | 2.99% | 2.17x |
| Venture Capitalists | 2.88% | 2.14x |
| New York Trip Planners | 3.01% | 2.13x |
| Seattle Trip Planners | 3.58% | 2.10x |
| Luxury Retail Researchers | 2.55% | 2.02x |
| United Arab Emirates Trip Planners | 2.60% | 2.02x |
| Travel Reward Points Enthusiasts | 2.46% | 2.01x |
| Real Estate Decision Makers | 5.59% | 1.99x |
| Broadway Fans | 2.26% | 1.97x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 4.02% | 38.15x |
| Intermix | 2.97% | 29.45x |
| Armani | 7.48% | 28.53x |
| Madewell | 5.06% | 24.82x |
| Club Monaco | 2.88% | 24.37x |
| Michael Kors | 6.03% | 23.62x |
| Zara | 7.11% | 22.65x |
| Ralph Lauren | 2.30% | 22.22x |
| Free People | 4.58% | 21.51x |
| Hugo Boss | 5.84% | 21.04x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.15% | 4.07x |
| London Tourism & Events | 0.05% | 3.32x |
| Institutional Investing | 0.22% | 3.29x |
| French Education | 0.03% | 3.08x |
| New York City Real Estate Research Cluster | 1.13% | 2.91x |
| LGBTQ Advocacy | 1.30% | 2.88x |
| NYC Tourist Attractions | 1.83% | 2.87x |
| Marketing Professionals | 0.61% | 2.80x |
| Philanthropy - Nonprofits | 0.12% | 2.76x |
| Pacific Northwest Sports & News Cluster | 1.17% | 2.75x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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