Dstillery Audiences

TUMI

Audience Size: 169.3 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.82% 3.69x
Sprint Customers 0.12% 3.65x
Ballet Enthusiasts 3.27% 2.97x
Los Angeles Activities Researchers 1.93% 2.87x
Lunar New Year Researchers 1.63% 2.83x
Restaurant Reservation Enthusiasts 2.97% 2.79x
Tech-Savvy Moms 1.49% 2.77x
Yale University Fans 2.67% 2.68x
Modern Art Museum Researchers 1.49% 2.67x
Cricket Enthusiasts 4.16% 2.66x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.

Location Composition Index
Hugo Boss 12.81% 19.23x
Kate Spade 15.64% 18.36x
Armani 7.66% 18.32x
Intermix 1.55% 17.85x
Supreme 0.06% 16.88x
Madewell 11.24% 15.40x
Anthropologie 16.98% 14.80x
Saint Laurent Paris 1.45% 14.61x
Calvin Klein 0.95% 14.55x
Tommy Bahama 6.37% 14.32x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.59% 5.41x
Travel Adventure 1.04% 5.25x
RPG Games 0.21% 3.85x
Female Lifestyle Content Readers 0.30% 3.82x
Cruise Vacations 0.30% 3.79x
School Curriculum 0.21% 3.78x
Job Interview Process 0.12% 3.68x
Pac 12 Sports 0.30% 3.68x
People Search 0.30% 3.62x
Music Production 0.19% 3.49x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male