Dstillery Audiences

TUMI

Audience Size: 11.3 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.65x
New York City Events Researchers 3.74% 2.98x
United Arab Emirates Trip Planners 4.01% 2.93x
Real Estate Decision Makers 4.55% 2.84x
Ballet Enthusiasts 4.01% 2.79x
Readers of Puerto Rican Content 5.08% 2.72x
Major Airline Customers 4.55% 2.56x
Caribbean Trip Planners 4.55% 2.55x
Restaurant Menu Researchers 4.01% 2.41x
United Nations Donors 2.94% 2.39x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Hugo Boss.

Location Composition Index
Hugo Boss 11.13% 99.92x
Intermix 1.58% 82.74x
Kate Spade 13.84% 81.86x
Armani 4.73% 81.63x
Madewell 7.33% 68.32x
Michael Kors 18.04% 65.58x
Saint Laurent Paris 0.82% 65.47x
Uniqlo 1.94% 59.50x
Lorna Jane 1.12% 58.91x
Ann Taylor 4.65% 57.36x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.87% 4.58x
Travel, Food, Fashion & Fitness 0.80% 4.47x
Caribbean Cluster 0.80% 4.27x
Assorted Topics (Car News, Animals, Viral Media) 0.39% 4.20x
Latin American Spanish Language News 1.07% 4.15x
NYC Tourist Attractions 0.80% 4.05x
New York City Education & News Cluster 0.53% 3.95x
Weight Lifting Enthusiasts 0.82% 3.81x
Fashion & Retail 0.93% 3.71x
Job Interview Process 0.12% 3.68x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male