Explore the Tumi Audience
Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 967 thousand unique devices whose actions qualify for the Tumi audience.
INTERESTS
The Tumi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tumi audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.01% | 2.84x |
| New York City Events Researchers | 6.14% | 2.40x |
| Online Grocery Shoppers | 6.41% | 2.28x |
| Ballet Enthusiasts | 5.62% | 2.20x |
| New York Trip Planners | 5.59% | 2.06x |
| Real Estate Decision Makers | 5.37% | 1.97x |
| Opera Enthusiasts | 4.23% | 1.93x |
| Luxury Womens Brands Shoppers | 3.90% | 1.90x |
| United Arab Emirates Trip Planners | 4.59% | 1.87x |
| Italian Mens National Soccer Team Fans | 3.35% | 1.85x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
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APPAREL RETAILERS
The Tumi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.
| Location | Composition | Index |
| Intermix | 5.76% | 36.95x |
| Saint Laurent Paris | 4.87% | 32.80x |
| Uniqlo | 8.04% | 30.54x |
| Joe's Jeans | 1.81% | 29.16x |
| Kate Spade | 12.10% | 27.43x |
| Topshop | 1.96% | 27.24x |
| Ann Taylor | 11.02% | 27.16x |
| Madewell | 12.09% | 27.09x |
| Everlane | 0.51% | 25.08x |
| Hugo Boss | 14.86% | 25.00x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tumi audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.01% | 12.29x |
| Golf & Boats | 0.01% | 10.53x |
| England Tourism | 0.02% | 8.52x |
| Fashion & Cosmetics | 0.01% | 5.66x |
| Flags & Trump | 0.02% | 5.06x |
| Scientology | 0.04% | 4.26x |
| Instagram Management | 0.13% | 4.07x |
| New York City Real Estate Research Cluster | 2.28% | 3.74x |
| Upstate New York State Athletics | 0.05% | 3.72x |
| NYC Tourist Attractions | 2.78% | 3.69x |
Composition Percentage:
The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
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DEMOGRAPHICS
The Tumi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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