Dstillery Audiences

TUMI

Audience Size: 76.8 Thousand Devices

Explore the Tumi Audience

Below you'll find more information about the Tumi audience, broken down in different categories based on their digital and physical behaviors. These are 76.8 thousand unique devices whose actions qualify for the Tumi audience.

Dstillery Crafted Audiences

INTERESTS

The Tumi audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tumi audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.12% 3.65x
Fall/Winter 2021 Fashion Trend Researchers 0.31% 3.22x
Wireless Headphone Researchers 0.22% 2.70x
St Patricks Day Celebrators 1.03% 2.65x
Philadelphia Trip Planners 2.78% 2.59x
School Closings Updates Readers 1.34% 2.42x
Mens Business Clothes Shoppers 0.72% 2.39x
New York City Events Researchers 2.27% 2.36x
Real Estate Decision Makers 3.40% 2.32x
Supermarket Shoppers 1.44% 2.31x
Composition Percentage: The overlap percentage between the Tumi audience and the Interest attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tumi audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tumi audience is Intermix.

Location Composition Index
Intermix 2.34% 103.67x
Hugo Boss 11.56% 73.41x
Kate Spade 8.53% 68.42x
Armani 6.05% 65.97x
Madewell 8.62% 64.27x
Tommy Bahama 7.31% 59.56x
Coach 12.00% 56.30x
Calvin Klein 0.81% 54.09x
Ann Taylor 5.06% 53.24x
Michael Kors 16.09% 53.18x
Composition Percentage: The overlap percentage between the Tumi audience and the Location attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tumi audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 0.41% 6.91x
Pet Forums 0.31% 5.84x
Legal Information Research Cluster 0.31% 5.28x
Vancouver British Columbia Locals Cluster 0.52% 5.10x
New Jersey Travel Location Cluster 0.62% 4.62x
New York City Education & News Cluster 0.31% 4.48x
DIY Decoration & Furniture 0.31% 4.25x
Parenting Blogs 0.34% 4.17x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.34% 3.88x
RPG Games 0.21% 3.85x
Composition Percentage: The overlap percentage between the Tumi audience and the Content Affinity attribute.
Index: A comparison of the Tumi audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tumi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male