Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 144.6 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Hematologists.
| Interest | Composition | Index |
| Hematologists | 8.77% | 9.74x |
| Food Industry Professionals | 8.77% | 8.55x |
| COVID Symptoms Researchers | 7.02% | 7.97x |
| Home Interior Design Enthusiasts | 7.02% | 7.79x |
| Medieval History Enthusiasts | 7.02% | 7.74x |
| Commercial Architects and Designers | 7.02% | 7.36x |
| Nutrition Conscious Eaters | 7.02% | 7.31x |
| Dieters | 7.02% | 7.16x |
| Thrift Store Shoppers | 7.02% | 7.11x |
| Paleo Eaters | 8.77% | 6.76x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.12% | 5.39x |
| REI | 0.83% | 5.22x |
| Patagonia | 0.28% | 4.99x |
| Joe's Jeans | 0.03% | 4.65x |
| Columbia | 0.39% | 4.52x |
| Mens Wearhouse | 4.42% | 4.36x |
| Express Outlets | 0.57% | 4.36x |
| Urban Outfitters | 0.90% | 4.31x |
| American Apparel | 0.50% | 4.31x |
| Forever 21 | 1.93% | 4.30x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Song Lyrics & Sheet Music.
| Content Affinity | Composition | Index |
| Song Lyrics & Sheet Music | 5.26% | 5.11x |
| Parenting & Pregnancy Resources | 7.02% | 4.54x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 5.26% | 3.91x |
| Cooking Recipe & Ingredient Researchers | 5.26% | 3.91x |
| Action Sports | 0.10% | 3.91x |
| As Seen On TV Products | 0.01% | 3.86x |
| Bridal Fashion | 0.07% | 3.84x |
| India News | 8.77% | 3.70x |
| Lawns & Pest Control | 0.16% | 3.64x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 3.54x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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