Dstillery Audiences

UHAUL

Audience Size: 1.6 Million Devices

Explore the UHaul Audience

Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the UHaul audience.

Dstillery Crafted Audiences

INTERESTS

The UHaul audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UHaul audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.79% 1.40x
Readers of El Salvadoran Content 1.55% 1.29x
Readers of Honduran Content 3.31% 1.26x
Readers of Mexican Content 1.65% 1.25x
Harley Davidson Shoppers 1.62% 1.24x
Reggaeton Fans 1.97% 1.20x
Loan Comparison Researchers 1.58% 1.18x
Colombia Trip Planners 1.63% 1.17x
Mobile Phone Purchase Intenders 1.64% 1.16x
Spa Goers 1.64% 1.16x
Composition Percentage: The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UHaul audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UHaul audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.72% 6.50x
Hollister 2.06% 6.37x
Express 2.22% 6.21x
Aeropostale 2.53% 6.18x
Michael Kors 1.72% 6.12x
Forever 21 3.69% 6.09x
Charlotte Russe 1.68% 6.04x
Uniqlo 0.98% 6.04x
Lorna Jane 0.49% 5.96x
Express Outlets 0.43% 5.90x
Composition Percentage: The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UHaul audience is African American Celebrity Gossip.

Content Affinity Composition Index
African American Celebrity Gossip 4.32% 1.27x
Boston Cluster 2.26% 1.20x
South Florida Cluster 1.57% 1.19x
Hip-Hop Enthusiast 2.64% 1.17x
Car Forums 1.55% 1.11x
Career Cluster A 3.27% 1.11x
Chain Restaurants 1.66% 1.07x
Florida Local News Cluster 1.55% 1.06x
Finance & Accounting Cluster 1.97% 1.02x
Assorted Topics (Entertainment, Fashion, Viral Media) 1.57% 1.02x
Composition Percentage: The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female