Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 425.4 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 2.82% | 1.89x |
| Social Distancing Content Readers | 1.96% | 1.82x |
| Seattle Trip Planners | 4.24% | 1.77x |
| Washington Skiers and Snowboarders | 3.55% | 1.74x |
| Crafting Enthusiasts | 2.86% | 1.72x |
| Seattle Seahawks Fans | 3.84% | 1.71x |
| North West State Fair Visitors | 4.28% | 1.66x |
| Korean Food Enthusiasts | 2.69% | 1.62x |
| Home Interior Design Enthusiasts | 2.37% | 1.59x |
| AT&T Wireless Customers | 0.06% | 1.58x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.30% | 5.57x |
| Lorna Jane | 0.09% | 4.82x |
| American Apparel | 0.51% | 4.62x |
| Tommy Bahama | 0.52% | 4.43x |
| REI | 0.68% | 4.34x |
| Express Outlets | 0.40% | 4.31x |
| Mens Wearhouse | 4.09% | 4.22x |
| Madewell | 0.45% | 4.19x |
| Free People | 0.53% | 4.15x |
| Saint Laurent Paris | 0.05% | 4.13x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.16% | 6.12x |
| Construction Apparel | 0.15% | 4.17x |
| Art News & Products | 0.08% | 3.93x |
| As Seen On TV Products | 0.01% | 3.86x |
| Networking Marketing | 0.12% | 3.56x |
| Flower Shopping | 0.07% | 3.39x |
| Illinois | 0.29% | 3.32x |
| Shoes & Accessories | 0.41% | 3.30x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.29x |
| Work Productivity | 0.11% | 3.19x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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