Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.79% | 1.40x |
| Readers of El Salvadoran Content | 1.55% | 1.29x |
| Readers of Honduran Content | 3.31% | 1.26x |
| Readers of Mexican Content | 1.65% | 1.25x |
| Harley Davidson Shoppers | 1.62% | 1.24x |
| Reggaeton Fans | 1.97% | 1.20x |
| Loan Comparison Researchers | 1.58% | 1.18x |
| Colombia Trip Planners | 1.63% | 1.17x |
| Mobile Phone Purchase Intenders | 1.64% | 1.16x |
| Spa Goers | 1.64% | 1.16x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 2.72% | 6.50x |
| Hollister | 2.06% | 6.37x |
| Express | 2.22% | 6.21x |
| Aeropostale | 2.53% | 6.18x |
| Michael Kors | 1.72% | 6.12x |
| Forever 21 | 3.69% | 6.09x |
| Charlotte Russe | 1.68% | 6.04x |
| Uniqlo | 0.98% | 6.04x |
| Lorna Jane | 0.49% | 5.96x |
| Express Outlets | 0.43% | 5.90x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is African American Celebrity Gossip.
| Content Affinity | Composition | Index |
| African American Celebrity Gossip | 4.32% | 1.27x |
| Boston Cluster | 2.26% | 1.20x |
| South Florida Cluster | 1.57% | 1.19x |
| Hip-Hop Enthusiast | 2.64% | 1.17x |
| Car Forums | 1.55% | 1.11x |
| Career Cluster A | 3.27% | 1.11x |
| Chain Restaurants | 1.66% | 1.07x |
| Florida Local News Cluster | 1.55% | 1.06x |
| Finance & Accounting Cluster | 1.97% | 1.02x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 1.57% | 1.02x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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