Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 368.2 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 2.49% | 1.58x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Apple Fans | 2.72% | 1.54x |
| Washington Skiers and Snowboarders | 3.21% | 1.50x |
| Employee Management & HR Researchers | 2.68% | 1.50x |
| Seattle Trip Planners | 3.63% | 1.50x |
| North West State Fair Visitors | 3.86% | 1.48x |
| Gonzaga Bulldogs Fans | 2.98% | 1.47x |
| Yogis | 2.29% | 1.46x |
| Personal Investment Researchers | 2.41% | 1.46x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.27x |
| Patagonia | 0.31% | 4.92x |
| Saint Laurent Paris | 0.09% | 4.77x |
| REI | 0.78% | 4.35x |
| Lorna Jane | 0.10% | 4.26x |
| Mens Wearhouse | 4.52% | 4.10x |
| Columbia | 0.39% | 4.01x |
| American Apparel | 0.51% | 3.98x |
| Bonobos | 0.26% | 3.98x |
| Urban Outfitters | 0.89% | 3.92x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.19% | 5.25x |
| Colorado Snow | 0.31% | 5.18x |
| Canada Tourism Research Cluster | 0.11% | 4.98x |
| Corporate Employment Pages | 0.15% | 4.06x |
| As Seen On TV Products | 0.01% | 3.86x |
| Bridal Fashion | 0.07% | 3.84x |
| Writing & Publishing | 0.08% | 3.76x |
| Bathrooms & Plumbing | 0.08% | 3.48x |
| Vaping | 0.08% | 3.38x |
| Pakistan Cluster | 0.23% | 3.35x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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