Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 272.8 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 0.14% | 1.61x |
| Custom Home Lighting Shoppers | 0.14% | 1.61x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Home Design and Living Publication Readers | 0.39% | 1.57x |
| Travel Book Readers | 0.58% | 1.54x |
| Wireless Headphone Researchers | 0.08% | 1.51x |
| Sprint Customers | 0.03% | 1.46x |
| Last Minute Travelers | 1.13% | 1.46x |
| Seattle Trip Planners | 1.27% | 1.44x |
| North West State Fair Visitors | 3.29% | 1.43x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.29% | 4.85x |
| Mens Wearhouse | 2.03% | 4.83x |
| Calvin Klein | 0.13% | 4.72x |
| Charlotte Russe | 0.55% | 4.71x |
| Free People | 0.51% | 4.56x |
| REI | 0.41% | 4.53x |
| Forever 21 | 1.02% | 4.45x |
| Aeropostale | 1.96% | 4.39x |
| Lorna Jane | 0.16% | 4.31x |
| Joe's Jeans | 0.03% | 4.30x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.08% | 5.95x |
| New Parents | 0.05% | 4.80x |
| Comedy Content | 0.06% | 3.94x |
| Aid Groups | 0.08% | 3.93x |
| As Seen On TV Products | 0.01% | 3.86x |
| Internet Service Provider Sites | 0.05% | 3.37x |
| Data Centers | 0.06% | 2.94x |
| Pacific Northwest Sports & News Cluster | 0.30% | 2.71x |
| Personal Investment & Advisor Researchers | 0.06% | 2.65x |
| Public Policy Media | 0.06% | 2.65x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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