Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.95x |
| Online Content Creators | 0.24% | 1.92x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.04% | 1.71x |
| North West State Fair Visitors | 3.97% | 1.63x |
| Seattle Trip Planners | 3.79% | 1.59x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Washington Skiers and Snowboarders | 2.83% | 1.55x |
| Summer Festivals and Fairs Visitors | 3.24% | 1.48x |
| Sprint Customers | 0.03% | 1.46x |
| Readers of Argentinian Content | 3.10% | 1.42x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.42% | 2.36x |
| REI | 1.33% | 2.35x |
| Joe's Jeans | 0.10% | 2.32x |
| Patagonia | 0.45% | 2.26x |
| Mens Wearhouse | 9.49% | 2.25x |
| Forever 21 | 4.43% | 2.23x |
| Urban Outfitters | 2.25% | 2.21x |
| Bonobos | 0.61% | 2.21x |
| Zumiez | 5.77% | 2.20x |
| Lane Bryant | 6.34% | 2.18x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.01% | 3.86x |
| Promo Codes | 0.08% | 3.78x |
| Diet & Weight Loss | 0.08% | 3.75x |
| Vietnam Cluster | 0.06% | 3.74x |
| Numerology & Astrology | 0.04% | 3.62x |
| Illinois College Sports | 0.08% | 3.28x |
| Canadian Lifestyle | 0.04% | 2.96x |
| Pacific Northwest Sports & News Cluster | 0.59% | 2.89x |
| French Canadian Cluster | 0.04% | 2.83x |
| Online Mini Game Players | 0.16% | 2.59x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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