Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 493.7 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.17% | 1.89x |
| Houston Activity Researchers | 2.00% | 1.75x |
| Wedding Content Readers | 1.30% | 1.66x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Resume Writing Researchers | 1.60% | 1.57x |
| Airbnb Researchers | 1.47% | 1.50x |
| Smoking Cessation Intenders | 2.03% | 1.50x |
| Telluride Trip Planners | 2.20% | 1.49x |
| Texas AM Aggies Fans | 2.74% | 1.49x |
| Texas County and Local Fair Visitors | 3.77% | 1.48x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.31% | 4.10x |
| Joe's Jeans | 0.07% | 3.67x |
| Lane Bryant | 4.81% | 3.62x |
| Mens Wearhouse | 7.17% | 3.56x |
| Forever 21 | 3.20% | 3.53x |
| Express Outlets | 0.76% | 3.51x |
| Topshop | 0.05% | 3.40x |
| Hollister | 3.34% | 3.39x |
| REI | 0.95% | 3.38x |
| Old Navy | 7.83% | 3.34x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.13% | 6.60x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.13% | 4.38x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.17% | 4.04x |
| Comedy Content | 0.06% | 3.94x |
| As Seen On TV Products | 0.01% | 3.86x |
| Watches Retail | 0.10% | 3.60x |
| Internet Service Provider Sites | 0.05% | 3.37x |
| Diet & Weight Loss | 0.06% | 3.05x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 2.96x |
| Data Centers | 0.06% | 2.94x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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