Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 2.89% | 1.47x |
| Southern Central Voters | 2.40% | 1.47x |
| Dallas Cowboys Fans | 2.83% | 1.43x |
| Texas County and Local Fair Visitors | 2.54% | 1.34x |
| Texas Energy Providers | 2.63% | 1.34x |
| Louisiana Trip Planners | 2.67% | 1.33x |
| Texas Trip Planners | 2.86% | 1.33x |
| Texas AM Aggies Fans | 2.19% | 1.33x |
| Oklahoma State Cowboys Fans | 2.19% | 1.32x |
| Arkansas Razorbacks Fans | 2.19% | 1.32x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.33% | 5.49x |
| Abercrombie & Fitch | 2.89% | 4.85x |
| Lorna Jane | 0.37% | 4.85x |
| Express Outlets | 0.79% | 4.84x |
| Charlotte Russe | 3.04% | 4.78x |
| Forever 21 | 4.28% | 4.76x |
| Mens Wearhouse | 7.62% | 4.73x |
| Hollister | 2.98% | 4.72x |
| REI | 1.42% | 4.72x |
| Everlane | 0.09% | 4.61x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.01% | 11.84x |
| Sports - Skiing, Snowboarding | 0.01% | 5.30x |
| Home Décor, Furniture, & Decorating | 0.01% | 3.86x |
| Survey Websites | 0.01% | 2.68x |
| Consumer Rewards | 0.07% | 2.67x |
| Texas Off-Roading | 0.02% | 2.54x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.32x |
| Tattoos & Costumes | 0.03% | 2.20x |
| Arkansas News | 1.07% | 2.13x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.02x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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