Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.81% | 2.02x |
| Oregon County and Local Fair Visitors | 4.02% | 1.81x |
| North West State Fair Visitors | 3.69% | 1.71x |
| Seattle Seahawks Fans | 3.31% | 1.66x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Western Canada Skiers and Snowboarders | 1.67% | 1.53x |
| Hip Hop Fans | 3.31% | 1.53x |
| Austin Trip Planners | 3.11% | 1.53x |
| Vegans | 2.20% | 1.51x |
| Houston Astros Fans | 2.87% | 1.50x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.20% | 6.78x |
| Lorna Jane | 0.42% | 6.05x |
| Abercrombie & Fitch | 0.55% | 5.86x |
| Charlotte Russe | 1.60% | 5.49x |
| REI | 1.35% | 5.32x |
| Lane Bryant | 4.45% | 5.18x |
| Mens Wearhouse | 7.87% | 5.10x |
| Forever 21 | 4.44% | 5.10x |
| Topshop | 0.26% | 5.08x |
| Free People | 2.06% | 5.04x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.09% | 4.46x |
| Hipster Clothing | 0.06% | 3.98x |
| As Seen On TV Products | 0.01% | 3.86x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.09x |
| Costumes | 0.06% | 3.00x |
| Beauty & Cosmetics | 0.23% | 2.96x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.09% | 2.91x |
| Home Remodeling | 0.21% | 2.83x |
| Flower Shopping | 0.06% | 2.80x |
| Arts & Crafts | 0.06% | 2.78x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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