Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 3.62% | 1.46x |
| Hip Hop Fans | 3.26% | 1.42x |
| Readers of Honduran Content | 2.51% | 1.37x |
| Seattle Seahawks Fans | 3.14% | 1.34x |
| Readers of Puerto Rican Content | 2.93% | 1.34x |
| Readers of Mexican Content | 2.74% | 1.33x |
| Summer Festivals and Fairs Visitors | 3.02% | 1.31x |
| Readers of Guatemalan Content | 2.52% | 1.30x |
| Readers of El Salvadoran Content | 2.63% | 1.30x |
| Washington Skiers and Snowboarders | 3.29% | 1.30x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.28% | 5.92x |
| Topshop | 0.46% | 5.72x |
| Lorna Jane | 0.57% | 5.42x |
| Levi Strauss | 0.95% | 5.35x |
| Abercrombie & Fitch | 1.67% | 5.19x |
| Charlotte Russe | 3.37% | 5.19x |
| REI | 1.57% | 5.13x |
| Mens Wearhouse | 8.60% | 5.06x |
| Lane Bryant | 4.92% | 4.92x |
| Free People | 2.28% | 4.89x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.01% | 3.86x |
| French Education | 0.02% | 3.85x |
| Local & Travel England - Northern England | 0.03% | 3.50x |
| Active Lifestyle Enthusiasts | 0.02% | 3.44x |
| Teaching Abroad | 0.02% | 3.14x |
| Instagram Management | 0.03% | 3.09x |
| Bird Watching | 0.13% | 2.93x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.90x |
| Texas Off-Roading | 0.02% | 2.82x |
| Cars, Travel & Food | 0.02% | 2.79x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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