Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.02% | 1.51x |
| Readers of African American Content | 1.37% | 1.38x |
| Readers of Dominican Republic Content | 1.98% | 1.32x |
| Readers of El Salvadoran Content | 1.82% | 1.32x |
| Readers of Honduran Content | 3.92% | 1.30x |
| Automotive Auctions Enthusiasts | 1.64% | 1.29x |
| Houston Trip Planners | 1.73% | 1.29x |
| Reggaeton Fans | 2.21% | 1.28x |
| Readers of Mexican Content | 1.88% | 1.27x |
| Readers of Caribbean Content | 1.92% | 1.27x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 7.03x |
| Hollister | 1.17% | 6.66x |
| Lorna Jane | 0.39% | 6.60x |
| Express | 1.67% | 6.35x |
| Michael Kors | 1.23% | 6.22x |
| Abercrombie & Fitch | 1.90% | 6.18x |
| Charlotte Russe | 1.25% | 6.09x |
| Calvin Klein | 0.59% | 6.05x |
| Journeys | 1.77% | 6.01x |
| Saint Laurent Paris | 0.51% | 5.99x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.02% | 2.78x |
| Active Lifestyle Enthusiasts | 0.01% | 2.47x |
| Seventh-day Adventist Church | 0.02% | 2.19x |
| Electronic Document Assembly | 0.04% | 1.97x |
| Franchising | 0.03% | 1.96x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.01% | 1.90x |
| London Tourism & Events | 0.03% | 1.85x |
| Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 1.84x |
| Online Learning | 0.02% | 1.83x |
| Niche Dating Websites | 0.27% | 1.79x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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