Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 645.6 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.06% | 2.87x |
| Amazon Prime Movie Subscribers | 0.09% | 2.28x |
| Small Business COVID-19 Relief Researchers | 0.06% | 2.12x |
| Oregon Trip Planners | 3.93% | 1.86x |
| Oregon County and Local Fair Visitors | 4.36% | 1.79x |
| North West State Fair Visitors | 4.20% | 1.77x |
| Seattle Trip Planners | 3.75% | 1.64x |
| Washington Skiers and Snowboarders | 3.35% | 1.62x |
| Washington County and Local Fair Visitors | 3.78% | 1.61x |
| AT&T Wireless Customers | 0.06% | 1.58x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.97% | 4.83x |
| Mens Wearhouse | 5.52% | 4.72x |
| Abercrombie & Fitch | 0.27% | 4.61x |
| Joe's Jeans | 0.07% | 4.57x |
| REI | 0.79% | 4.46x |
| Lorna Jane | 0.17% | 4.46x |
| Old Navy | 5.13% | 4.34x |
| Forever 21 | 2.37% | 4.30x |
| The Childrens Place | 4.84% | 4.25x |
| Patagonia | 0.44% | 4.25x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.15% | 4.93x |
| Flower Shopping | 0.09% | 4.36x |
| Turkey & Iran Cluster | 0.06% | 3.99x |
| As Seen On TV Products | 0.01% | 3.86x |
| Feminism | 0.12% | 3.73x |
| Vietnam Cluster | 0.06% | 3.60x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.29x |
| Colorado Snow | 0.27% | 3.20x |
| Beach & Intimate Wear | 0.07% | 3.17x |
| Human Resources & Employee Management | 0.06% | 3.13x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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