Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 642.7 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.06% | 1.65x |
| AT&T Wireless Customers | 0.06% | 1.58x |
| Oregon Ducks Fans | 1.79% | 1.56x |
| North West State Fair Visitors | 3.71% | 1.54x |
| Thrift Store Shoppers | 1.90% | 1.53x |
| Seattle Trip Planners | 3.36% | 1.49x |
| Texas Trip Planners | 4.37% | 1.49x |
| Sprint Customers | 0.03% | 1.46x |
| Washington Skiers and Snowboarders | 2.62% | 1.43x |
| Texas Energy Providers | 3.21% | 1.43x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.26% | 2.51x |
| Topshop | 0.04% | 2.42x |
| REI | 0.71% | 2.27x |
| Urban Outfitters | 1.19% | 2.17x |
| Joe's Jeans | 0.05% | 2.16x |
| The North Face | 0.60% | 2.15x |
| Columbia | 0.41% | 2.09x |
| Bonobos | 0.31% | 2.07x |
| Charlotte Russe | 0.27% | 2.05x |
| Lane Bryant | 3.08% | 2.04x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.12% | 4.94x |
| French Canadian Cluster | 0.06% | 4.57x |
| French News & Gossip Cluster | 0.07% | 4.19x |
| As Seen On TV Products | 0.01% | 3.86x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 3.53x |
| Canadian Lifestyle | 0.06% | 3.50x |
| Feminism | 0.04% | 3.09x |
| Vietnam Cluster | 0.06% | 2.93x |
| Healthcare - Doctors & Diagnosis | 0.11% | 2.79x |
| Canada Culture and Tourism | 0.04% | 2.79x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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