Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 146.9 thousand unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 1.63% | 2.11x |
| Childrens Museum Visitors | 3.96% | 2.10x |
| Jamband Fans | 3.61% | 2.06x |
| Chicago Trip Planners | 4.43% | 2.03x |
| Oregon Trip Planners | 4.20% | 1.97x |
| Chicago Cubs Fans | 4.43% | 1.93x |
| Work Visa Researchers | 2.45% | 1.90x |
| Auto Show Enthusiasts | 4.66% | 1.90x |
| Spanish Language Learners | 2.91% | 1.89x |
| Computing Networking Tutorial Watchers | 3.96% | 1.87x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 6.82x |
| Saint Laurent Paris | 0.07% | 4.76x |
| Joe's Jeans | 0.03% | 4.48x |
| Charlotte Russe | 0.25% | 4.26x |
| Topshop | 0.03% | 4.26x |
| Eddie Bauer | 1.14% | 4.22x |
| Tommy Bahama | 0.52% | 4.20x |
| Bonobos | 0.21% | 4.18x |
| Express Outlets | 0.42% | 4.16x |
| Forever 21 | 1.58% | 4.13x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.35% | 4.57x |
| Hudson Valley New York Media | 1.63% | 4.49x |
| Illinois News | 3.73% | 4.05x |
| Calendar & Holidays | 0.35% | 3.98x |
| Pac 12 Sports | 0.23% | 3.87x |
| As Seen On TV Products | 0.01% | 3.86x |
| Bridal Fashion | 0.07% | 3.84x |
| Lawns & Pest Control | 0.16% | 3.64x |
| Exotic Pets | 0.35% | 3.59x |
| Collectibles - Coins & Sports Cards | 0.47% | 3.57x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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