Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Dallas Trip Planners.
| Interest | Composition | Index |
| Dallas Trip Planners | 3.06% | 1.27x |
| Readers of Honduran Content | 2.18% | 1.21x |
| Texas Trip Planners | 3.17% | 1.20x |
| Dallas Cowboys Fans | 2.85% | 1.20x |
| Readers of Caribbean Content | 2.36% | 1.18x |
| Readers of Guatemalan Content | 2.13% | 1.17x |
| Arkansas Razorbacks Fans | 2.58% | 1.17x |
| Hip Hop Fans | 2.89% | 1.17x |
| Readers of El Salvadoran Content | 2.24% | 1.17x |
| Readers of Mexican Content | 2.20% | 1.16x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.46% | 5.53x |
| Lorna Jane | 0.41% | 4.91x |
| Levi Strauss | 1.50% | 4.69x |
| Carhartt | 0.47% | 4.67x |
| Abercrombie & Fitch | 2.66% | 4.66x |
| Joe's Jeans | 0.26% | 4.62x |
| Express Outlets | 0.90% | 4.59x |
| REI | 1.42% | 4.58x |
| Charlotte Russe | 3.88% | 4.58x |
| Columbia | 1.25% | 4.57x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.02% | 3.93x |
| Scientology | 0.02% | 2.56x |
| Rural Living | 0.01% | 2.51x |
| Franco-African Cluster | 0.03% | 2.18x |
| Vietnam Cluster | 0.06% | 2.11x |
| Arkansas News | 0.91% | 1.90x |
| Chat Rooms | 0.03% | 1.85x |
| France Online Music & Quiz Content Cluster | 0.04% | 1.84x |
| Texas News Cluster | 1.14% | 1.80x |
| Roleplay & Fantasy Games | 0.07% | 1.79x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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