Explore the UHaul Audience
Below you'll find more information about the UHaul audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the UHaul audience.
INTERESTS
The UHaul audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UHaul audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 1.56% | 1.26x |
| Hip Hop Fans | 1.64% | 1.23x |
| Milwaukee Brewers Fans | 1.35% | 1.19x |
| Tampa and St Petersburg Trip Planners | 1.24% | 1.19x |
| Harley Davidson Shoppers | 1.67% | 1.18x |
| Readers of Mexican Content | 1.68% | 1.17x |
| Hard Rock Hotel & Casino Trip Planners | 1.56% | 1.16x |
| Hyundai Vehicle Shoppers | 1.37% | 1.15x |
| Readers of Nicaraguan Content | 1.38% | 1.15x |
| Orlando Magic Fans | 1.40% | 1.15x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Interest attribute.
Index: A comparison of the UHaul audience to the internet population.
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APPAREL RETAILERS
The UHaul audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UHaul audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 6.04x |
| Abercrombie & Fitch | 3.02% | 5.96x |
| Hollister | 2.59% | 5.69x |
| Express | 2.48% | 5.68x |
| Lorna Jane | 0.48% | 5.66x |
| Uniqlo | 1.10% | 5.65x |
| Aeropostale | 2.50% | 5.64x |
| Forever 21 | 4.43% | 5.64x |
| Topshop | 0.17% | 5.60x |
| Express Outlets | 0.64% | 5.57x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Location attribute.
Index: A comparison of the UHaul audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UHaul audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.38x |
| Wisconsin Local Research Cluster | 1.49% | 2.31x |
| North Dakota Cluster | 0.74% | 2.22x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.05% | 2.05x |
| Greece Cluster | 0.03% | 2.02x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.98x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.81x |
| Chat Rooms | 0.02% | 1.80x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.79x |
| Shipping & Logistics | 0.04% | 1.69x |
Composition Percentage:
The overlap percentage between the UHaul audience and the Content Affinity attribute.
Index: A comparison of the UHaul audience to the internet population.
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DEMOGRAPHICS
The UHaul audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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