Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Florida Trip Planners | 4.10% | 1.85x |
| Tampa and St Petersburg Trip Planners | 3.08% | 1.82x |
| Space Travel Enthusiasts | 3.57% | 1.76x |
| Florida Gators Fans | 4.00% | 1.73x |
| Phoenix Trip Planners | 2.97% | 1.71x |
| South Atlantic Voters | 3.92% | 1.68x |
| Florida State Seminoles Fans | 3.67% | 1.67x |
| Florida County and Local Fair Visitors | 5.11% | 1.66x |
| Florida Atlantic Coast Trip Planners | 4.02% | 1.63x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 8.14x |
| Supreme | 0.12% | 7.19x |
| Joe's Jeans | 0.21% | 7.03x |
| Topshop | 0.36% | 6.99x |
| Intermix | 0.70% | 6.63x |
| Lorna Jane | 0.43% | 6.27x |
| Uniqlo | 1.53% | 6.19x |
| REI | 1.54% | 6.11x |
| Zara | 2.36% | 6.07x |
| American Apparel | 2.76% | 6.05x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.02% | 4.31x |
| Quebec Vacation Research Cluster | 0.01% | 3.74x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.44x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 2.96x |
| San Francisco Tourism | 0.04% | 2.89x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.73x |
| French Education | 0.01% | 2.73x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.70x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.69x |
| Local & Travel England - Northern England | 0.02% | 2.68x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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