Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Palm Beach Trip Planners | 3.08% | 1.50x |
| Florida County and Local Fair Visitors | 4.93% | 1.47x |
| Miami Trip Planners | 2.81% | 1.46x |
| Ride Share Drivers | 2.99% | 1.45x |
| Western Canada Skiers and Snowboarders | 2.51% | 1.44x |
| Phoenix Trip Planners | 2.62% | 1.42x |
| South Atlantic Voters | 3.76% | 1.42x |
| Washington Skiers and Snowboarders | 3.07% | 1.41x |
| Florida Trip Planners | 3.25% | 1.38x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is REI.
| Location | Composition | Index |
| REI | 0.51% | 4.16x |
| Lorna Jane | 0.13% | 4.11x |
| Saint Laurent Paris | 0.07% | 3.73x |
| Joe's Jeans | 0.03% | 3.65x |
| Columbia | 0.27% | 3.64x |
| Armani | 0.33% | 3.63x |
| Bonobos | 0.20% | 3.53x |
| Tommy Bahama | 0.41% | 3.48x |
| Patagonia | 0.17% | 3.40x |
| The North Face | 0.36% | 3.39x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.03% | 5.93x |
| France Online Music & Quiz Content Cluster | 0.05% | 4.79x |
| Canada Tourism Research Cluster | 0.06% | 4.54x |
| Mysticism | 0.02% | 4.26x |
| Survival Guides | 0.03% | 3.86x |
| Writing Resources | 0.03% | 3.79x |
| Philanthropy - Nonprofits | 0.01% | 3.79x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.79x |
| Credit Unions & Consumer Protection | 0.01% | 3.70x |
| Cosmetics Business | 0.01% | 3.59x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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