Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Phoenix Trip Planners | 1.80% | 1.53x |
| Essential Oils Enthusiasts | 0.03% | 1.52x |
| Florida Trip Planners | 2.33% | 1.41x |
| Arizona Trip Planners | 3.22% | 1.41x |
| Ski and Snowboard Trip Planners | 2.50% | 1.40x |
| Grand Canyon Trip Planners | 3.71% | 1.38x |
| Austin Trip Planners | 1.95% | 1.38x |
| Palm Beach Trip Planners | 2.14% | 1.38x |
| Office Reopening Researchers | 0.97% | 1.37x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.60% | 3.54x |
| Intermix | 0.28% | 3.17x |
| Patagonia | 0.59% | 3.04x |
| Joe's Jeans | 0.11% | 2.98x |
| Everlane | 0.02% | 2.97x |
| Bonobos | 0.75% | 2.96x |
| REI | 1.61% | 2.93x |
| Topshop | 0.10% | 2.91x |
| Armani | 1.22% | 2.88x |
| Supreme | 0.01% | 2.87x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.01% | 4.76x |
| Music Education | 0.03% | 3.84x |
| National Parks | 0.02% | 3.77x |
| South Carolina Travel | 0.02% | 3.60x |
| Gadgets | 0.01% | 3.32x |
| Medical Supplies and Information | 0.02% | 3.19x |
| Home Office Products | 0.01% | 3.19x |
| Romanian News | 0.02% | 3.16x |
| Electrical Engineering | 0.02% | 3.07x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.73x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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