Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Washington Skiers and Snowboarders | 2.71% | 1.47x |
| Phoenix Trip Planners | 2.17% | 1.46x |
| Arizona Trip Planners | 3.25% | 1.45x |
| Florida Trip Planners | 3.02% | 1.44x |
| Palm Beach Trip Planners | 2.54% | 1.44x |
| Western Canada Skiers and Snowboarders | 2.08% | 1.42x |
| E-cycling Enthusiasts | 2.39% | 1.41x |
| Florida County and Local Fair Visitors | 4.48% | 1.40x |
| South Atlantic Voters | 3.45% | 1.40x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.46% | 3.63x |
| Intermix | 0.21% | 3.15x |
| Joe's Jeans | 0.10% | 3.01x |
| Patagonia | 0.46% | 3.00x |
| REI | 1.20% | 2.96x |
| Everlane | 0.01% | 2.92x |
| Bonobos | 0.57% | 2.92x |
| Free People | 1.51% | 2.84x |
| Armani | 0.87% | 2.83x |
| Saint Laurent Paris | 0.19% | 2.81x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 0.02% | 3.86x |
| International Development & Health | 0.01% | 3.83x |
| Gadgets | 0.01% | 3.32x |
| Home Office Products | 0.01% | 3.19x |
| Local & Travel England - East Midlands | 0.01% | 3.18x |
| MBA Education | 0.04% | 3.10x |
| Romanian News | 0.02% | 2.90x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.73x |
| Grocery & Food Service | 0.02% | 2.59x |
| Cosmetics Business | 0.01% | 2.45x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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