Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Palm Beach Trip Planners | 3.50% | 1.65x |
| South Atlantic Voters | 4.25% | 1.61x |
| Florida Trip Planners | 4.60% | 1.61x |
| Florida County and Local Fair Visitors | 4.91% | 1.57x |
| Tampa and St Petersburg Trip Planners | 3.38% | 1.55x |
| Florida Gators Fans | 3.72% | 1.50x |
| Mobile Phone Comparison Shoppers | 3.38% | 1.50x |
| Real Estate Decision Makers | 2.51% | 1.50x |
| Miami Trip Planners | 2.99% | 1.50x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 6.88x |
| Intermix | 0.11% | 5.50x |
| REI | 0.86% | 5.35x |
| Patagonia | 0.29% | 5.34x |
| Urban Outfitters | 0.97% | 5.25x |
| Free People | 0.68% | 5.24x |
| Joe's Jeans | 0.02% | 5.23x |
| Armani | 0.30% | 5.15x |
| American Apparel | 0.56% | 5.12x |
| Calvin Klein | 0.05% | 5.07x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.03% | 4.11x |
| Texas Sporting & Outdoors Cluster | 0.02% | 3.76x |
| Credit Unions & Consumer Protection | 0.01% | 3.70x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 3.70x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.01% | 3.48x |
| Scuba Diving | 0.02% | 3.38x |
| Local & Travel England - North Midlands | 0.01% | 3.29x |
| Alternative Streaming Services | 0.01% | 3.29x |
| Home Office Products | 0.01% | 3.19x |
| Chemicals | 0.01% | 3.16x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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