Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.06% | 2.30x |
| Home-Made Face Mask Researchers | 0.03% | 2.18x |
| Sprint Customers | 0.04% | 1.91x |
| Social Distancing Content Readers | 0.01% | 1.74x |
| Tampa and St Petersburg Trip Planners | 3.68% | 1.67x |
| Florida Trip Planners | 4.95% | 1.62x |
| Palm Beach Trip Planners | 4.00% | 1.61x |
| Miami Trip Planners | 3.18% | 1.60x |
| Florida County and Local Fair Visitors | 5.78% | 1.58x |
| South Atlantic Voters | 4.36% | 1.56x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 7.57x |
| Supreme | 0.07% | 6.83x |
| Intermix | 0.41% | 6.28x |
| Topshop | 0.15% | 6.14x |
| REI | 1.12% | 5.96x |
| Lorna Jane | 0.25% | 5.90x |
| Joe's Jeans | 0.09% | 5.84x |
| American Apparel | 1.70% | 5.64x |
| Zara | 1.40% | 5.52x |
| Uniqlo | 0.82% | 5.47x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 3.70x |
| Scotland Travel | 0.03% | 3.70x |
| Russia Cluster | 0.05% | 3.33x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 3.11x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.02% | 3.02x |
| Hipster Clothing | 0.03% | 2.96x |
| Home Office Products | 0.01% | 2.96x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.86x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.73x |
| Retail Industry News | 0.06% | 2.40x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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