Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.66% | 1.43x |
| Executive Travelers | 1.46% | 1.42x |
| Los Angeles Mass Transit Commuters | 1.95% | 1.42x |
| Venture Capitalists | 1.30% | 1.42x |
| Real Estate Decision Makers | 3.16% | 1.41x |
| Shared Work Space Researchers | 1.26% | 1.40x |
| Santa Cruz Trip Planners | 1.76% | 1.38x |
| Tahoe Skiers and Snowboarders | 1.71% | 1.36x |
| Los Angeles Trip Planners | 2.00% | 1.35x |
| Last Minute Travelers | 1.50% | 1.35x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.06% | 10.83x |
| Lorna Jane | 0.26% | 8.12x |
| Saint Laurent Paris | 0.44% | 7.71x |
| Club Monaco | 0.68% | 7.56x |
| Ann Taylor | 0.82% | 7.34x |
| Uniqlo | 0.55% | 7.08x |
| Zara | 1.16% | 7.07x |
| Levi Strauss | 0.50% | 6.98x |
| Hugo Boss | 0.63% | 6.95x |
| American Apparel | 1.14% | 6.72x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Canada Job Seekers Cluster.
| Content Affinity | Composition | Index |
| Canada Job Seekers Cluster | 0.01% | 1.88x |
| New York City Real Estate Research Cluster | 0.58% | 1.81x |
| LGBTQ Advocacy | 0.77% | 1.77x |
| Institutional Investing | 0.09% | 1.76x |
| Teaching Abroad | 0.02% | 1.75x |
| Law School Research Cluster | 0.06% | 1.72x |
| Los Angeles Cluster | 0.06% | 1.72x |
| Scientology | 0.02% | 1.70x |
| NYC Tourist Attractions | 1.00% | 1.66x |
| New York City Education & News Cluster | 0.70% | 1.60x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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