Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 2.46% | 1.37x |
| New York City Events Researchers | 2.49% | 1.36x |
| Countdown to the Beach Travelers | 0.01% | 1.34x |
| Santa Cruz Trip Planners | 1.78% | 1.34x |
| Ballet Enthusiasts | 2.49% | 1.33x |
| Symphony Music Enthusiasts | 1.85% | 1.32x |
| Online Grocery Shoppers | 2.52% | 1.31x |
| Opera Enthusiasts | 1.69% | 1.29x |
| New York Mets Fans | 1.63% | 1.27x |
| San Francisco Giants Fans | 1.46% | 1.26x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 7.58x |
| Topshop | 0.28% | 6.30x |
| Intermix | 0.78% | 5.92x |
| Zara | 2.33% | 5.87x |
| Levi Strauss | 1.17% | 5.75x |
| Lorna Jane | 0.46% | 5.73x |
| Uniqlo | 1.25% | 5.55x |
| Supreme | 0.19% | 5.54x |
| Saint Laurent Paris | 0.74% | 5.47x |
| American Apparel | 3.08% | 5.36x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.06% | 1.67x |
| NYC Tourist Attractions | 1.45% | 1.62x |
| New York City Education & News Cluster | 0.90% | 1.61x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 1.58x |
| New Mexico News | 0.74% | 1.49x |
| San Francisco Bay Area Cluster | 1.81% | 1.48x |
| Italy Cluster | 0.02% | 1.47x |
| LGBTQ Advocacy | 1.01% | 1.44x |
| Home Office Products | 0.03% | 1.42x |
| Alaska Cluster | 0.22% | 1.40x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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