Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 2.67% | 1.57x |
| Santa Cruz Trip Planners | 3.35% | 1.55x |
| Real Estate Decision Makers | 3.08% | 1.54x |
| Symphony Music Enthusiasts | 2.95% | 1.54x |
| Miami Trip Planners | 3.03% | 1.50x |
| Los Angeles Activities Researchers | 2.73% | 1.50x |
| California Trip Planners | 2.77% | 1.48x |
| Los Angeles Mass Transit Commuters | 3.23% | 1.48x |
| New York City Events Researchers | 2.55% | 1.48x |
| San Francisco Trip Planners | 3.11% | 1.47x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 6.61x |
| Supreme | 0.16% | 6.40x |
| Topshop | 0.53% | 5.97x |
| Joe's Jeans | 0.29% | 5.51x |
| Uniqlo | 1.66% | 5.49x |
| Intermix | 0.89% | 5.48x |
| Anthropologie | 1.21% | 5.43x |
| American Apparel | 3.19% | 5.34x |
| Calvin Klein | 0.45% | 5.34x |
| Zara | 2.39% | 5.32x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.24x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.21x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.87x |
| LGBTQ Advocacy | 1.18% | 1.82x |
| New York City Real Estate Research Cluster | 0.71% | 1.75x |
| Romanian News | 0.02% | 1.75x |
| New York City Education & News Cluster | 0.58% | 1.74x |
| Scotland Travel | 0.02% | 1.71x |
| London Tourism & Events | 0.02% | 1.70x |
| Brazil & Portugal News | 0.09% | 1.64x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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