Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.09% | 1.52x |
| Ballet Enthusiasts | 2.04% | 1.50x |
| Miami Trip Planners | 2.02% | 1.43x |
| Men's Shoe Shoppers | 1.91% | 1.43x |
| Opera Enthusiasts | 1.62% | 1.42x |
| Symphony Music Enthusiasts | 1.97% | 1.41x |
| Home Interior Design Enthusiasts | 1.78% | 1.41x |
| Restaurant Researchers | 1.50% | 1.41x |
| Luxury Retail Researchers | 1.73% | 1.40x |
| New York Trip Planners | 1.94% | 1.39x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 10.72x |
| Club Monaco | 0.92% | 7.81x |
| Saint Laurent Paris | 0.79% | 7.47x |
| Levi Strauss | 0.98% | 7.35x |
| Zara | 2.30% | 7.31x |
| Intermix | 0.71% | 7.07x |
| Armani | 1.84% | 7.00x |
| Uniqlo | 1.07% | 6.93x |
| Lorna Jane | 0.56% | 6.83x |
| American Apparel | 2.53% | 6.60x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.00% | 3.20x |
| Italy Cluster | 0.02% | 2.00x |
| New York City Real Estate Research Cluster | 0.72% | 1.88x |
| LGBTQ Advocacy | 0.81% | 1.82x |
| Content Streamers & Downloaders | 0.01% | 1.82x |
| NYC Tourist Attractions | 1.13% | 1.80x |
| Law School Research Cluster | 0.06% | 1.79x |
| New York City Education & News Cluster | 0.79% | 1.74x |
| Consumer Rewards | 0.06% | 1.69x |
| Philanthropy - Nonprofits | 0.07% | 1.69x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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