Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Tampa and St Petersburg Trip Planners | 2.61% | 1.50x |
| Florida Trip Planners | 1.51% | 1.47x |
| Lawyers | 0.72% | 1.46x |
| Credit Cards Rewards Researchers | 1.34% | 1.46x |
| Winter Sports Destination Seekers | 0.46% | 1.45x |
| Florida Atlantic Coast Trip Planners | 2.36% | 1.40x |
| Austin Trip Planners | 1.33% | 1.37x |
| Costa Rica Trip Planners | 0.65% | 1.37x |
| Laptop Researchers | 0.85% | 1.37x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.45% | 8.82x |
| Intermix | 0.13% | 6.85x |
| Joe's Jeans | 0.04% | 6.63x |
| Tommy Bahama | 0.73% | 6.06x |
| Zara | 0.60% | 6.04x |
| Topshop | 0.05% | 5.89x |
| Calvin Klein | 0.16% | 5.89x |
| Hugo Boss | 0.69% | 5.83x |
| Free People | 0.53% | 5.68x |
| Armani | 0.48% | 5.67x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.03% | 4.45x |
| Yoga & Meditation | 0.02% | 3.82x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.78x |
| Healthcare - Doctors & Diagnosis | 0.04% | 3.72x |
| Children's Health | 0.02% | 3.43x |
| Malaya | 0.02% | 3.34x |
| Gadgets | 0.01% | 3.32x |
| Home Office Products | 0.01% | 3.19x |
| Canada Culture and Tourism | 0.02% | 2.93x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.73x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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