Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.91x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.05% | 1.80x |
| Cholesterol Researchers | 0.29% | 1.60x |
| Orlando Activities Researchers | 0.16% | 1.55x |
| Modern Art Museum Researchers | 1.35% | 1.49x |
| Florida Trip Planners | 2.03% | 1.48x |
| Executive Travelers | 0.39% | 1.48x |
| Fort Lauderdale Trip Planners | 1.36% | 1.46x |
| New York Trip Planners | 1.37% | 1.45x |
| Tampa and St Petersburg Trip Planners | 2.00% | 1.44x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.34% | 6.23x |
| Everlane | 0.01% | 4.85x |
| Lorna Jane | 0.15% | 4.83x |
| Free People | 0.56% | 4.64x |
| Topshop | 0.03% | 4.53x |
| Joe's Jeans | 0.03% | 4.42x |
| REI | 0.43% | 4.41x |
| Jos A. Bank Clothiers | 1.51% | 4.40x |
| Tommy Bahama | 0.53% | 4.33x |
| Lululemon | 1.15% | 4.24x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.02% | 5.25x |
| Real Estate Cluster | 0.02% | 5.02x |
| Lacrosse College Athletics | 0.02% | 4.51x |
| Police Gear | 0.02% | 4.33x |
| Germany Cluster | 0.01% | 3.80x |
| Furniture & Home Improvement | 0.03% | 3.69x |
| Medical Supplies and Information | 0.02% | 3.54x |
| Work Productivity | 0.01% | 3.51x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.01% | 3.32x |
| Gadgets | 0.01% | 3.32x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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