Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.77% | 1.47x |
| Executive Travelers | 1.33% | 1.46x |
| Real Estate Decision Makers | 3.23% | 1.44x |
| Shared Work Space Researchers | 1.18% | 1.43x |
| Los Angeles Mass Transit Commuters | 2.06% | 1.42x |
| San Francisco Trip Planners | 1.72% | 1.42x |
| Venture Capitalists | 1.20% | 1.41x |
| Last Minute Travelers | 1.63% | 1.41x |
| Luxury Womens Brands Shoppers | 1.82% | 1.39x |
| Los Angeles Trip Planners | 2.02% | 1.39x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Free People.
| Location | Composition | Index |
| Free People | 0.16% | 4.86x |
| Michael Kors | 0.55% | 4.63x |
| Lululemon | 0.32% | 4.36x |
| Club Monaco | 0.43% | 4.10x |
| Banana Republic | 1.69% | 3.31x |
| REI | 1.51% | 3.24x |
| J. Crew | 1.35% | 3.15x |
| Patagonia | 0.19% | 3.12x |
| Brooks Brothers | 1.44% | 3.12x |
| The North Face | 0.79% | 3.07x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.02% | 2.20x |
| Romanian News | 0.02% | 2.17x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.93x |
| France Online Music & Quiz Content Cluster | 0.02% | 1.92x |
| Parenting & Nutrition | 0.02% | 1.91x |
| LGBTQ Advocacy | 0.81% | 1.86x |
| Canadian Universities | 0.01% | 1.85x |
| New York City Real Estate Research Cluster | 0.54% | 1.81x |
| New York City Education & News Cluster | 0.80% | 1.80x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.76x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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