Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.03% | 1.40x |
| Men's Shoe Shoppers | 2.19% | 1.39x |
| Symphony Music Enthusiasts | 1.84% | 1.37x |
| Venture Capitalists | 1.63% | 1.37x |
| Miami Trip Planners | 1.95% | 1.37x |
| Home Interior Design Enthusiasts | 1.78% | 1.36x |
| Real Estate Decision Makers | 4.13% | 1.36x |
| Restaurant Researchers | 1.75% | 1.36x |
| Tahoe Skiers and Snowboarders | 1.79% | 1.34x |
| Luxury Retail Researchers | 1.90% | 1.34x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 9.19x |
| Levi Strauss | 1.02% | 6.81x |
| Club Monaco | 0.84% | 6.71x |
| Zara | 2.45% | 6.64x |
| Intermix | 0.77% | 6.54x |
| Saint Laurent Paris | 0.81% | 6.48x |
| Topshop | 0.11% | 6.38x |
| Uniqlo | 1.17% | 6.37x |
| Lorna Jane | 0.53% | 6.31x |
| Tommy Bahama | 2.10% | 6.13x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 1.52% | 1.50x |
| South Florida Cluster | 1.88% | 1.25x |
| Small Business Resources | 3.14% | 1.18x |
| Los Angeles News | 1.66% | 1.18x |
| Stock Market Investing Researchers | 3.36% | 1.17x |
| Florida Local News Cluster | 1.98% | 1.17x |
| Chicago Cluster | 1.53% | 1.17x |
| Sports Fanatics | 5.35% | 1.15x |
| Apple Blogs & Hacks | 1.57% | 1.15x |
| New Jersey News Cluster | 1.68% | 1.14x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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