Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.72x |
| Symphony Music Enthusiasts | 3.49% | 1.51x |
| Opera Enthusiasts | 3.15% | 1.50x |
| Real Estate Decision Makers | 3.43% | 1.46x |
| Los Angeles Mass Transit Commuters | 3.75% | 1.42x |
| California Trip Planners | 3.26% | 1.42x |
| Los Angeles Activities Researchers | 2.95% | 1.41x |
| New York City Events Researchers | 3.10% | 1.41x |
| California Skiers and Snowboarders | 3.29% | 1.40x |
| Tahoe Skiers and Snowboarders | 3.14% | 1.40x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.16% | 6.96x |
| Everlane | 0.16% | 6.56x |
| Topshop | 0.53% | 6.42x |
| Joe's Jeans | 0.30% | 6.22x |
| Intermix | 0.93% | 5.80x |
| American Apparel | 3.33% | 5.73x |
| Uniqlo | 1.92% | 5.69x |
| REI | 1.76% | 5.69x |
| Lorna Jane | 0.60% | 5.58x |
| Bonobos | 1.60% | 5.54x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.02% | 2.32x |
| Local & Travel England - East Midlands | 0.03% | 2.11x |
| Local & Travel England - Northern England | 0.02% | 2.01x |
| Canada Shopping - Kitchenware | 0.02% | 1.99x |
| Bulgaria Cluster | 0.01% | 1.93x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.86x |
| New York City Education & News Cluster | 0.66% | 1.85x |
| LGBTQ Advocacy | 1.09% | 1.83x |
| London Tourism & Events | 0.02% | 1.78x |
| Mining & Natural Resources | 0.01% | 1.72x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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