Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 2.50% | 1.45x |
| Opera Enthusiasts | 2.26% | 1.45x |
| Symphony Music Enthusiasts | 3.23% | 1.43x |
| Burger Enthusiast | 0.05% | 1.42x |
| New York City Events Researchers | 2.62% | 1.42x |
| Florida Trip Planners | 2.87% | 1.41x |
| Hard Rock Hotel & Casino Trip Planners | 2.91% | 1.41x |
| California Trip Planners | 3.25% | 1.40x |
| San Diego Activities Researchers | 2.76% | 1.40x |
| Palm Beach Trip Planners | 2.77% | 1.39x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 7.13x |
| Supreme | 0.15% | 6.92x |
| Topshop | 0.47% | 6.59x |
| Joe's Jeans | 0.26% | 6.37x |
| Intermix | 0.84% | 6.21x |
| American Apparel | 3.10% | 5.83x |
| Uniqlo | 1.76% | 5.79x |
| Lorna Jane | 0.52% | 5.76x |
| REI | 1.70% | 5.75x |
| Zara | 2.61% | 5.70x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.02% | 2.29x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.15x |
| Home Office Products | 0.02% | 2.12x |
| Canadian Lifestyle | 0.03% | 2.03x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.00x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.92x |
| Law School Research Cluster | 0.02% | 1.81x |
| Germany Cluster | 0.02% | 1.72x |
| San Francisco Bay Area Cluster | 1.60% | 1.67x |
| San Francisco Tourism | 0.06% | 1.66x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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