Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 1.06% | 2.04x |
| Sprint Customers | 0.04% | 1.91x |
| Entertainment Industry Decision Makers | 1.44% | 1.89x |
| United Kingdom News Readers | 1.34% | 1.88x |
| Oregon Ducks Fans | 1.62% | 1.86x |
| TV Advertising Professionals | 1.40% | 1.85x |
| Tampa and St Petersburg Trip Planners | 1.72% | 1.85x |
| Yale University Fans | 1.68% | 1.84x |
| Gonzaga Bulldogs Fans | 1.96% | 1.84x |
| Readers of Pakistani Content | 1.38% | 1.80x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 8.27x |
| Everlane | 0.01% | 8.15x |
| Lorna Jane | 0.17% | 6.95x |
| Joe's Jeans | 0.05% | 6.81x |
| Intermix | 0.15% | 5.69x |
| Armani | 0.57% | 5.65x |
| REI | 1.01% | 5.62x |
| Patagonia | 0.36% | 5.58x |
| Saint Laurent Paris | 0.13% | 5.54x |
| Topshop | 0.03% | 5.41x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.06% | 5.87x |
| Writing Resources | 0.06% | 5.57x |
| Italy Cluster | 0.03% | 5.30x |
| Home Remodeling | 0.06% | 4.13x |
| Institutional Investing | 0.03% | 3.94x |
| Airsoft & Paintball Equipment | 0.03% | 3.87x |
| Beauty & Cosmetics | 0.06% | 3.72x |
| Credit Unions & Consumer Protection | 0.01% | 3.70x |
| Canada Business Cluster | 0.06% | 3.60x |
| Poland Cluster | 0.06% | 3.60x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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