Explore the UPS Store Audience
Below you'll find more information about the UPS Store audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the UPS Store audience.
INTERESTS
The UPS Store audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UPS Store audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.34x |
| South West State Fair Visitors | 3.05% | 1.30x |
| Santa Cruz Trip Planners | 3.02% | 1.26x |
| Tampa and St Petersburg Trip Planners | 2.39% | 1.22x |
| Miami Trip Planners | 3.18% | 1.21x |
| South Atlantic Voters | 2.63% | 1.21x |
| Los Angeles Mass Transit Commuters | 3.15% | 1.20x |
| Palm Beach Trip Planners | 2.72% | 1.18x |
| Tahoe Skiers and Snowboarders | 2.88% | 1.18x |
| Hard Rock Hotel & Casino Trip Planners | 2.88% | 1.18x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Interest attribute.
Index: A comparison of the UPS Store audience to the internet population.
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APPAREL RETAILERS
The UPS Store audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UPS Store audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 7.03x |
| Topshop | 0.43% | 5.94x |
| Supreme | 0.16% | 5.86x |
| Uniqlo | 1.43% | 5.43x |
| Zara | 2.24% | 5.37x |
| Intermix | 0.82% | 5.24x |
| American Apparel | 3.09% | 5.24x |
| Joe's Jeans | 0.32% | 5.23x |
| Lorna Jane | 0.39% | 5.20x |
| Bonobos | 1.31% | 5.20x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Location attribute.
Index: A comparison of the UPS Store audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UPS Store audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.04% | 1.81x |
| Consumer Rewards | 0.03% | 1.51x |
| San Francisco Bay Area Cluster | 1.86% | 1.45x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.45x |
| LGBTQ Advocacy | 1.02% | 1.41x |
| Franchising | 0.03% | 1.38x |
| Credit Unions & Consumer Protection | 0.02% | 1.38x |
| Northern California Cluster | 1.04% | 1.37x |
| Brazil & Portugal News | 0.09% | 1.37x |
| South Florida Cluster | 3.32% | 1.35x |
Composition Percentage:
The overlap percentage between the UPS Store audience and the Content Affinity attribute.
Index: A comparison of the UPS Store audience to the internet population.
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DEMOGRAPHICS
The UPS Store audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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