Dstillery Audiences

US BANK

Audience Size: 420.7 Thousand Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 420.7 thousand unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 5.01% 2.52x
Oregon Ducks Fans 3.82% 2.50x
Oregon Trip Planners 5.20% 2.40x
North West State Fair Visitors 6.16% 2.34x
Oregon County and Local Fair Visitors 5.31% 2.24x
Washington County and Local Fair Visitors 5.35% 2.15x
Aspen Trip Planners 3.93% 2.15x
Food Bank Researchers 1.56% 2.13x
Denver Trip Planners 3.97% 2.11x
Gonzaga Bulldogs Fans 3.93% 2.11x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Patagonia.

Location Composition Index
Patagonia 0.46% 8.11x
Lorna Jane 0.18% 7.84x
Levi Strauss 0.02% 7.64x
Joe's Jeans 0.05% 7.64x
REI 0.90% 5.63x
The North Face 0.74% 5.51x
Eddie Bauer 1.92% 5.28x
Abercrombie & Fitch 0.23% 5.20x
Lululemon 1.35% 4.86x
Columbia 0.41% 4.77x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.11% 4.41x
Tahoe & Reno Tourism 0.59% 4.28x
Mysticism 0.03% 3.65x
Right Wing Blogs - Political Activism 0.03% 3.65x
Book Publishers 0.07% 3.61x
Idaho Cluster 1.22% 3.48x
Utah Cluster 1.63% 3.44x
Dental Health 0.08% 3.31x
Corporate Employment Pages 0.07% 3.31x
Vegans & Animal Welfare 0.07% 3.31x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female