Dstillery Audiences

US BANK

Audience Size: 3.4 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.35% 2.47x
Oregon Ducks Fans 2.19% 2.31x
Montana and Idaho Trip Planners 2.41% 1.93x
Washington Skiers and Snowboarders 2.60% 1.85x
Santa Cruz Trip Planners 2.87% 1.83x
Seattle Seahawks Fans 2.34% 1.82x
Seattle Trip Planners 2.97% 1.80x
Green Bay Packers Fans 1.79% 1.71x
Tahoe Skiers and Snowboarders 2.28% 1.68x
California Skiers and Snowboarders 2.42% 1.67x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 8.87x
Columbia 0.96% 7.36x
Eddie Bauer 1.25% 7.17x
Joe's Jeans 0.39% 6.79x
Zumiez 2.65% 6.22x
American Eagle Outfitters 4.57% 6.20x
American Apparel 2.29% 5.98x
Forever 21 3.13% 5.83x
The North Face 1.85% 5.82x
Levi Strauss 0.77% 5.80x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Oregon News.

Content Affinity Composition Index
Oregon News 2.77% 3.10x
Pacific Northwest Sports & News Cluster 1.15% 2.73x
Cincinnati Cluster 1.63% 2.61x
Missouri News Content Cluster 1.16% 2.54x
Idaho Cluster 0.49% 2.53x
Minnesota Community Business Cluster 0.65% 2.50x
Wisconsin Travel & Tourism Cluster 1.03% 2.43x
Pacific Northwest Information Research Cluster 1.38% 2.40x
Nebraska Cluster 1.09% 2.20x
Colorado Cluster 0.64% 2.15x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male