Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 2.63% | 2.10x |
| Green Bay Packers Fans | 2.69% | 2.07x |
| Oregon Ducks Fans | 1.94% | 2.03x |
| Montana and Idaho Trip Planners | 2.19% | 1.81x |
| Seattle Seahawks Fans | 2.44% | 1.76x |
| Rapid City Trip Planners | 1.94% | 1.70x |
| Milwaukee Brewers Fans | 2.16% | 1.69x |
| Iowa Hawkeyes Fans | 2.00% | 1.62x |
| Minnesota Twins Fans | 2.00% | 1.61x |
| St. Louis Cardinals Fans | 1.95% | 1.58x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.54% | 6.81x |
| Eddie Bauer | 1.68% | 5.34x |
| Columbia | 1.17% | 5.32x |
| Joe's Jeans | 0.36% | 4.98x |
| Levi Strauss | 0.97% | 4.75x |
| The North Face | 1.62% | 4.72x |
| REI | 1.39% | 4.39x |
| Forever 21 | 3.67% | 4.32x |
| Topshop | 0.19% | 4.31x |
| American Apparel | 2.45% | 4.25x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 1.95% | 3.22x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.89% | 2.63x |
| Flags & Trump | 0.02% | 2.60x |
| Wisconsin Universities | 1.52% | 2.53x |
| Wisconsin Local Research Cluster | 2.10% | 2.49x |
| Idaho Cluster | 0.68% | 2.41x |
| South Dakota Cluster | 0.70% | 2.41x |
| Cincinnati Cluster | 2.49% | 2.36x |
| Environmentally Friendly Cars | 0.01% | 2.31x |
| Missouri News Content Cluster | 1.70% | 2.31x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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