Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.64% | 2.49x |
| Denver Trip Planners | 3.42% | 2.30x |
| Food Bank Researchers | 1.24% | 2.27x |
| Montana and Idaho Trip Planners | 3.78% | 2.26x |
| Oregon Ducks Fans | 2.00% | 2.21x |
| Aspen Trip Planners | 2.67% | 2.18x |
| Oregon County and Local Fair Visitors | 5.47% | 2.13x |
| Washington County and Local Fair Visitors | 5.06% | 2.03x |
| North West State Fair Visitors | 5.31% | 2.02x |
| Quarantine Planners | 1.08% | 2.02x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.79% | 4.68x |
| Patagonia | 0.76% | 3.97x |
| Joe's Jeans | 0.14% | 3.66x |
| REI | 1.91% | 3.48x |
| The North Face | 1.62% | 3.22x |
| Eddie Bauer | 3.76% | 3.17x |
| Calvin Klein | 0.21% | 3.15x |
| Topshop | 0.10% | 3.07x |
| Lululemon | 3.64% | 3.02x |
| American Apparel | 1.45% | 2.99x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.06% | 4.55x |
| Humor & Entertainment | 0.03% | 4.02x |
| Medical Supplies and Information | 0.03% | 4.02x |
| Tahoe & Reno Tourism | 0.42% | 4.00x |
| Work Productivity | 0.02% | 3.96x |
| National Parks | 0.02% | 3.96x |
| Vegans & Animal Welfare | 0.02% | 3.96x |
| Shipping & Logistics | 0.01% | 3.66x |
| Grocery & Food Service | 0.02% | 3.61x |
| Pacific Northwest Sports & News Cluster | 0.62% | 3.48x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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