Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 420.7 thousand unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 5.01% | 2.52x |
| Oregon Ducks Fans | 3.82% | 2.50x |
| Oregon Trip Planners | 5.20% | 2.40x |
| North West State Fair Visitors | 6.16% | 2.34x |
| Oregon County and Local Fair Visitors | 5.31% | 2.24x |
| Washington County and Local Fair Visitors | 5.35% | 2.15x |
| Aspen Trip Planners | 3.93% | 2.15x |
| Food Bank Researchers | 1.56% | 2.13x |
| Denver Trip Planners | 3.97% | 2.11x |
| Gonzaga Bulldogs Fans | 3.93% | 2.11x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.46% | 8.11x |
| Lorna Jane | 0.18% | 7.84x |
| Levi Strauss | 0.02% | 7.64x |
| Joe's Jeans | 0.05% | 7.64x |
| REI | 0.90% | 5.63x |
| The North Face | 0.74% | 5.51x |
| Eddie Bauer | 1.92% | 5.28x |
| Abercrombie & Fitch | 0.23% | 5.20x |
| Lululemon | 1.35% | 4.86x |
| Columbia | 0.41% | 4.77x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.11% | 4.41x |
| Tahoe & Reno Tourism | 0.59% | 4.28x |
| Mysticism | 0.03% | 3.65x |
| Right Wing Blogs - Political Activism | 0.03% | 3.65x |
| Book Publishers | 0.07% | 3.61x |
| Idaho Cluster | 1.22% | 3.48x |
| Utah Cluster | 1.63% | 3.44x |
| Dental Health | 0.08% | 3.31x |
| Corporate Employment Pages | 0.07% | 3.31x |
| Vegans & Animal Welfare | 0.07% | 3.31x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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