Dstillery Audiences

US BANK

Audience Size: 2.1 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.22% 2.63x
Food Bank Researchers 1.57% 2.43x
Oregon Ducks Fans 2.73% 2.27x
Denver Trip Planners 3.51% 2.22x
Oregon County and Local Fair Visitors 5.62% 2.21x
Montana and Idaho Trip Planners 4.04% 2.18x
North West State Fair Visitors 5.25% 2.07x
South West State Fair Visitors 5.71% 2.04x
Colorado County and Local Fair Visitors 4.26% 2.03x
Washington Skiers and Snowboarders 3.68% 1.98x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.60% 4.65x
Patagonia 0.61% 3.94x
Joe's Jeans 0.13% 3.89x
REI 1.47% 3.61x
The North Face 1.14% 3.29x
Eddie Bauer 2.88% 3.18x
Levi Strauss 0.03% 2.97x
Abercrombie & Fitch 0.42% 2.96x
American Apparel 1.15% 2.93x
Lululemon 2.75% 2.91x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 5.38x
Tahoe & Reno Tourism 0.51% 4.29x
Sports - Golf, Hunting, Fishing 0.01% 3.89x
Diabetes Research 0.02% 3.74x
South Carolina Beach Travel 0.02% 3.49x
Idaho Cluster 1.22% 3.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.46x
Meeting Planning & Hotels 0.01% 3.46x
Minnesota Community Business Cluster 0.13% 3.34x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 3.28x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male