Dstillery Audiences

US BANK

Audience Size: 1.5 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.74% 3.16x
Food Bank Researchers 1.98% 2.81x
Oregon County and Local Fair Visitors 6.57% 2.67x
North West State Fair Visitors 6.30% 2.62x
Montana and Idaho Trip Planners 5.36% 2.60x
Oregon Ducks Fans 4.24% 2.54x
Washington County and Local Fair Visitors 5.83% 2.46x
South West State Fair Visitors 6.35% 2.34x
Seattle Seahawks Fans 5.42% 2.32x
Seattle Trip Planners 5.09% 2.20x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.28% 7.25x
Patagonia 0.68% 6.67x
Maurices 1.81% 6.63x
Joe's Jeans 0.09% 6.15x
Eddie Bauer 1.72% 5.86x
REI 1.03% 5.79x
Columbia 0.58% 5.71x
Levi Strauss 0.02% 5.68x
Buckle 3.61% 4.93x
The North Face 0.96% 4.88x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.10% 4.75x
Higher-End Fashion Brands 0.04% 4.34x
Vancouver British Columbia Research Cluster 0.04% 3.94x
Winnipeg Canada News 0.02% 3.88x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.80x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.74x
Tahoe & Reno Tourism 0.90% 3.61x
Idaho Cluster 1.86% 3.58x
Utah Cluster 2.31% 3.50x
Pacific Northwest Sports & News Cluster 1.83% 3.43x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female