Dstillery Audiences

US BANK

Audience Size: 4.6 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 5.35% 2.26x
Oregon County and Local Fair Visitors 4.39% 1.97x
Oregon Trip Planners 4.54% 1.97x
North West State Fair Visitors 4.39% 1.85x
Santa Cruz Trip Planners 4.24% 1.76x
Washington County and Local Fair Visitors 4.02% 1.75x
Montana and Idaho Trip Planners 4.03% 1.73x
Oregon Ducks Fans 3.15% 1.72x
Wisconsin County and Local Fair Visitors 4.06% 1.67x
Seattle Seahawks Fans 3.92% 1.66x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 6.21x
Joe's Jeans 0.31% 4.97x
Carhartt 0.51% 4.83x
Columbia 1.22% 4.67x
Eddie Bauer 1.96% 4.61x
REI 1.35% 4.40x
The North Face 1.52% 4.38x
Topshop 0.29% 4.08x
Levi Strauss 1.42% 4.07x
Patagonia 1.05% 3.97x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.82% 2.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.57x
Tahoe & Reno Tourism 0.59% 2.57x
Cincinnati Cluster 3.32% 2.56x
Southern California Cluster 0.14% 2.33x
Colorado Cluster 1.08% 2.31x
Oregon News 3.29% 2.26x
Ohio Universities 0.73% 2.24x
Missouri News Content Cluster 1.93% 2.22x
Scientology 0.02% 2.18x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male