Dstillery Audiences

US BANK

Audience Size: 764.2 Thousand Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 764.2 thousand unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.74% 2.45x
Oregon County and Local Fair Visitors 5.28% 2.27x
Oregon Ducks Fans 3.22% 2.16x
Montana and Idaho Trip Planners 4.18% 2.16x
North West State Fair Visitors 5.06% 2.09x
Food Bank Researchers 1.52% 2.07x
Colorado County and Local Fair Visitors 4.24% 1.94x
South West State Fair Visitors 5.02% 1.93x
Iowa County and Local Fair Visitors 5.19% 1.93x
Cininnati Reds Fans 4.73% 1.90x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.21% 8.58x
Patagonia 0.48% 7.38x
REI 1.17% 6.50x
Joe's Jeans 0.04% 6.34x
The North Face 0.81% 6.03x
Eddie Bauer 2.09% 5.68x
Columbia 0.55% 5.53x
Lululemon 1.64% 5.31x
Levi Strauss 0.02% 5.15x
Maurices 7.27% 5.07x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.04% 5.85x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 4.04x
Hair & Beauty 0.04% 4.04x
Work Productivity 0.06% 3.97x
Marijuana 0.03% 3.90x
Roleplay & Fantasy Games 0.03% 3.90x
Insurance Cluster 0.04% 3.69x
Mysticism 0.03% 3.65x
Right Wing Blogs - Political Activism 0.03% 3.65x
Home Decoration - Crafts & Kids 0.03% 3.43x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male