Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 5.35% | 2.26x |
| Oregon County and Local Fair Visitors | 4.39% | 1.97x |
| Oregon Trip Planners | 4.54% | 1.97x |
| North West State Fair Visitors | 4.39% | 1.85x |
| Santa Cruz Trip Planners | 4.24% | 1.76x |
| Washington County and Local Fair Visitors | 4.02% | 1.75x |
| Montana and Idaho Trip Planners | 4.03% | 1.73x |
| Oregon Ducks Fans | 3.15% | 1.72x |
| Wisconsin County and Local Fair Visitors | 4.06% | 1.67x |
| Seattle Seahawks Fans | 3.92% | 1.66x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.47% | 6.21x |
| Joe's Jeans | 0.31% | 4.97x |
| Carhartt | 0.51% | 4.83x |
| Columbia | 1.22% | 4.67x |
| Eddie Bauer | 1.96% | 4.61x |
| REI | 1.35% | 4.40x |
| The North Face | 1.52% | 4.38x |
| Topshop | 0.29% | 4.08x |
| Levi Strauss | 1.42% | 4.07x |
| Patagonia | 1.05% | 3.97x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.82% | 2.58x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.57x |
| Tahoe & Reno Tourism | 0.59% | 2.57x |
| Cincinnati Cluster | 3.32% | 2.56x |
| Southern California Cluster | 0.14% | 2.33x |
| Colorado Cluster | 1.08% | 2.31x |
| Oregon News | 3.29% | 2.26x |
| Ohio Universities | 0.73% | 2.24x |
| Missouri News Content Cluster | 1.93% | 2.22x |
| Scientology | 0.02% | 2.18x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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