Dstillery Audiences

US BANK

Audience Size: 4.1 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.87% 2.57x
Oregon County and Local Fair Visitors 5.08% 2.45x
Oregon Ducks Fans 3.46% 2.30x
North West State Fair Visitors 4.80% 2.25x
South West State Fair Visitors 4.78% 2.09x
Montana and Idaho Trip Planners 4.01% 2.06x
Washington County and Local Fair Visitors 4.21% 2.06x
Seattle Seahawks Fans 4.27% 2.04x
Iowa County and Local Fair Visitors 4.53% 2.03x
Seattle Trip Planners 5.21% 2.02x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 6.48x
Joe's Jeans 0.30% 5.71x
Columbia 1.34% 4.78x
Patagonia 1.08% 4.73x
REI 1.45% 4.68x
Eddie Bauer 2.33% 4.62x
The North Face 1.72% 4.62x
Levi Strauss 1.30% 4.36x
Topshop 0.38% 4.31x
American Apparel 2.51% 4.21x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 3.75x
Pacific Northwest Sports & News Cluster 1.47% 3.32x
Idaho Cluster 0.93% 3.16x
Tahoe & Reno Tourism 0.64% 3.05x
Los Angeles Cluster 0.05% 2.98x
Oregon News 4.05% 2.96x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.56x
Pacific Northwest Information Research Cluster 2.22% 2.55x
Missouri News Content Cluster 1.93% 2.39x
Wisconsin Local Research Cluster 1.98% 2.35x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female