Dstillery Audiences

US BANK

Audience Size: 4.3 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 2.86% 2.14x
Oregon Ducks Fans 1.86% 1.96x
Green Bay Packers Fans 2.06% 1.93x
California Skiers and Snowboarders 2.35% 1.79x
Montana and Idaho Trip Planners 2.18% 1.77x
Santa Cruz Trip Planners 2.35% 1.72x
Cininnati Reds Fans 1.79% 1.71x
Tahoe Skiers and Snowboarders 2.28% 1.71x
Seattle Trip Planners 2.93% 1.67x
Washington Skiers and Snowboarders 2.34% 1.65x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.69% 8.24x
Eddie Bauer 1.52% 6.71x
Columbia 1.12% 6.40x
Joe's Jeans 0.44% 6.16x
Levi Strauss 0.86% 5.75x
The North Face 1.82% 5.67x
Gymboree 2.25% 5.42x
Express 2.17% 5.38x
American Eagle Outfitters 4.19% 5.33x
Forever 21 3.72% 5.25x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 1.93% 2.50x
Oregon News 2.39% 2.37x
Minnesota Local News Cluster 2.01% 1.97x
Los Angeles News 2.54% 1.80x
Kentucky News 1.61% 1.72x
San Francisco Bay Area Cluster 1.73% 1.69x
Chicago Cluster 2.21% 1.68x
Colorado News 2.45% 1.50x
Sports Fanatics 5.39% 1.15x
News Cluster 2.53% 1.12x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male