Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 6.21% | 2.37x |
| Oregon Trip Planners | 4.90% | 2.37x |
| North West State Fair Visitors | 5.10% | 2.21x |
| Oregon County and Local Fair Visitors | 5.14% | 2.18x |
| Montana and Idaho Trip Planners | 4.34% | 2.11x |
| Washington County and Local Fair Visitors | 4.45% | 2.05x |
| Santa Cruz Trip Planners | 4.63% | 2.02x |
| Oregon Ducks Fans | 3.40% | 1.93x |
| Tahoe Skiers and Snowboarders | 4.19% | 1.86x |
| Seattle Seahawks Fans | 4.24% | 1.84x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.80% | 7.46x |
| Joe's Jeans | 0.35% | 7.24x |
| Patagonia | 1.16% | 5.40x |
| Columbia | 1.39% | 5.29x |
| REI | 1.64% | 5.29x |
| Eddie Bauer | 2.87% | 5.07x |
| The North Face | 1.96% | 4.95x |
| American Apparel | 2.77% | 4.78x |
| Topshop | 0.39% | 4.67x |
| Levi Strauss | 0.94% | 4.62x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.93% | 3.09x |
| Tahoe & Reno Tourism | 0.62% | 2.93x |
| Los Angeles Cluster | 0.05% | 2.74x |
| Pacific Northwest Sports & News Cluster | 1.19% | 2.63x |
| Oregon News | 3.77% | 2.55x |
| Colorado Snow | 0.37% | 2.52x |
| Colorado Cluster | 1.11% | 2.44x |
| Ohio Universities | 0.71% | 2.44x |
| Pacific Northwest Information Research Cluster | 2.28% | 2.43x |
| Utah Cluster | 1.23% | 2.39x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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