Dstillery Audiences

US BANK

Audience Size: 3.5 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 6.21% 2.37x
Oregon Trip Planners 4.90% 2.37x
North West State Fair Visitors 5.10% 2.21x
Oregon County and Local Fair Visitors 5.14% 2.18x
Montana and Idaho Trip Planners 4.34% 2.11x
Washington County and Local Fair Visitors 4.45% 2.05x
Santa Cruz Trip Planners 4.63% 2.02x
Oregon Ducks Fans 3.40% 1.93x
Tahoe Skiers and Snowboarders 4.19% 1.86x
Seattle Seahawks Fans 4.24% 1.84x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.80% 7.46x
Joe's Jeans 0.35% 7.24x
Patagonia 1.16% 5.40x
Columbia 1.39% 5.29x
REI 1.64% 5.29x
Eddie Bauer 2.87% 5.07x
The North Face 1.96% 4.95x
American Apparel 2.77% 4.78x
Topshop 0.39% 4.67x
Levi Strauss 0.94% 4.62x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.93% 3.09x
Tahoe & Reno Tourism 0.62% 2.93x
Los Angeles Cluster 0.05% 2.74x
Pacific Northwest Sports & News Cluster 1.19% 2.63x
Oregon News 3.77% 2.55x
Colorado Snow 0.37% 2.52x
Colorado Cluster 1.11% 2.44x
Ohio Universities 0.71% 2.44x
Pacific Northwest Information Research Cluster 2.28% 2.43x
Utah Cluster 1.23% 2.39x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male