Dstillery Audiences

US BANK

Audience Size: 23.3 Thousand Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 2.91% 2.36x
Oregon Ducks Fans 1.83% 2.19x
Montana and Idaho Trip Planners 1.99% 1.89x
Los Angeles Mass Transit Commuters 2.63% 1.84x
California Skiers and Snowboarders 2.39% 1.83x
California Trip Planners 2.32% 1.81x
Tahoe Skiers and Snowboarders 2.16% 1.81x
Seattle Trip Planners 2.45% 1.74x
Washington Skiers and Snowboarders 2.10% 1.74x
San Diego Trip Planners 2.43% 1.73x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Carhartt.

Location Composition Index
Carhartt 1.81% 16.92x
Michael Kors 0.96% 8.01x
Club Monaco 0.48% 4.54x
The North Face 1.12% 4.34x
Gymboree 1.23% 4.11x
REI 1.75% 3.74x
Banana Republic 1.88% 3.67x
J. Crew 1.47% 3.44x
Brooks Brothers 1.25% 2.71x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 2.08% 3.48x
Idaho Cluster 0.49% 3.08x
Oregon News 2.25% 2.82x
Wisconsin Travel & Tourism Cluster 0.93% 2.48x
Tahoe & Reno Tourism 0.42% 2.44x
Missouri News Content Cluster 1.07% 2.40x
Minnesota Community Business Cluster 0.61% 2.34x
Pacific Northwest Sports & News Cluster 0.87% 2.28x
Pacific Northwest Information Research Cluster 0.96% 2.28x
Wisconsin Local Research Cluster 0.93% 2.27x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999