Dstillery Audiences

US BANK

Audience Size: 3 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.75% 2.63x
Oregon County and Local Fair Visitors 5.52% 2.44x
North West State Fair Visitors 5.83% 2.44x
Montana and Idaho Trip Planners 4.89% 2.37x
Washington County and Local Fair Visitors 5.09% 2.30x
South West State Fair Visitors 6.87% 2.27x
Iowa County and Local Fair Visitors 4.54% 2.13x
Seattle Seahawks Fans 4.63% 2.05x
Oregon Ducks Fans 3.50% 2.04x
Washington Skiers and Snowboarders 4.19% 1.93x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 7.94x
Joe's Jeans 0.31% 7.50x
Patagonia 1.10% 5.77x
Columbia 1.26% 5.58x
Eddie Bauer 2.84% 5.35x
REI 1.57% 5.31x
The North Face 1.88% 4.99x
Buckle 5.69% 4.74x
American Apparel 2.48% 4.68x
Levi Strauss 0.48% 4.59x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.67% 3.58x
Idaho Cluster 1.10% 3.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.30x
Local & Travel England - North Midlands 0.01% 3.14x
Pacific Northwest Sports & News Cluster 1.40% 3.10x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.91x
Oregon News 4.33% 2.90x
Pacific Northwest Information Research Cluster 3.02% 2.89x
Ohio Universities 0.78% 2.74x
Pac 12 Sports 0.14% 2.72x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female