Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 527.8 thousand unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.61% | 3.68x |
| Oregon Trip Planners | 8.55% | 3.64x |
| Oregon County and Local Fair Visitors | 6.44% | 2.86x |
| Seattle Trip Planners | 2.95% | 2.65x |
| Winter Sports Destination Seekers | 0.85% | 2.60x |
| Montana and Idaho Trip Planners | 5.10% | 2.42x |
| Zoo Visitors | 3.49% | 2.30x |
| North West State Fair Visitors | 5.53% | 2.20x |
| Aspen Trip Planners | 1.20% | 2.11x |
| Snowboard Enthusiasts | 1.30% | 2.10x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.40% | 7.90x |
| Eddie Bauer | 0.53% | 6.14x |
| The North Face | 0.36% | 6.02x |
| Topshop | 0.05% | 5.83x |
| Lorna Jane | 0.16% | 5.40x |
| REI | 0.46% | 5.32x |
| Mens Wearhouse | 1.81% | 4.59x |
| Buckle | 1.58% | 4.18x |
| Joe's Jeans | 0.02% | 4.03x |
| Maurices | 2.49% | 4.02x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 5.47% | 6.23x |
| Grilling | 0.04% | 3.94x |
| Beer, Wine & Alcohol | 0.04% | 3.89x |
| Data, Analytics & Coding | 0.12% | 3.82x |
| Utah Cluster | 1.16% | 3.71x |
| Video Content Sites | 0.06% | 3.58x |
| Power Tools | 0.06% | 3.51x |
| Pacific Northwest Sports & News Cluster | 0.39% | 3.40x |
| Low Carb Diets | 0.21% | 3.33x |
| Crossfit & Obstacle Race Enthusiasts | 0.01% | 3.18x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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