Dstillery Audiences

US BANK

Audience Size: 1.5 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.64% 2.49x
Denver Trip Planners 3.42% 2.30x
Food Bank Researchers 1.24% 2.27x
Montana and Idaho Trip Planners 3.78% 2.26x
Oregon Ducks Fans 2.00% 2.21x
Aspen Trip Planners 2.67% 2.18x
Oregon County and Local Fair Visitors 5.47% 2.13x
Washington County and Local Fair Visitors 5.06% 2.03x
North West State Fair Visitors 5.31% 2.02x
Quarantine Planners 1.08% 2.02x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.79% 4.68x
Patagonia 0.76% 3.97x
Joe's Jeans 0.14% 3.66x
REI 1.91% 3.48x
The North Face 1.62% 3.22x
Eddie Bauer 3.76% 3.17x
Calvin Klein 0.21% 3.15x
Topshop 0.10% 3.07x
Lululemon 3.64% 3.02x
American Apparel 1.45% 2.99x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.06% 4.55x
Humor & Entertainment 0.03% 4.02x
Medical Supplies and Information 0.03% 4.02x
Tahoe & Reno Tourism 0.42% 4.00x
Work Productivity 0.02% 3.96x
National Parks 0.02% 3.96x
Vegans & Animal Welfare 0.02% 3.96x
Shipping & Logistics 0.01% 3.66x
Grocery & Food Service 0.02% 3.61x
Pacific Northwest Sports & News Cluster 0.62% 3.48x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female