Dstillery Audiences

US BANK

Audience Size: 527.8 Thousand Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 527.8 thousand unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 3.61% 3.68x
Oregon Trip Planners 8.55% 3.64x
Oregon County and Local Fair Visitors 6.44% 2.86x
Seattle Trip Planners 2.95% 2.65x
Winter Sports Destination Seekers 0.85% 2.60x
Montana and Idaho Trip Planners 5.10% 2.42x
Zoo Visitors 3.49% 2.30x
North West State Fair Visitors 5.53% 2.20x
Aspen Trip Planners 1.20% 2.11x
Snowboard Enthusiasts 1.30% 2.10x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Carhartt.

Location Composition Index
Carhartt 0.40% 7.90x
Eddie Bauer 0.53% 6.14x
The North Face 0.36% 6.02x
Topshop 0.05% 5.83x
Lorna Jane 0.16% 5.40x
REI 0.46% 5.32x
Mens Wearhouse 1.81% 4.59x
Buckle 1.58% 4.18x
Joe's Jeans 0.02% 4.03x
Maurices 2.49% 4.02x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Oregon News.

Content Affinity Composition Index
Oregon News 5.47% 6.23x
Grilling 0.04% 3.94x
Beer, Wine & Alcohol 0.04% 3.89x
Data, Analytics & Coding 0.12% 3.82x
Utah Cluster 1.16% 3.71x
Video Content Sites 0.06% 3.58x
Power Tools 0.06% 3.51x
Pacific Northwest Sports & News Cluster 0.39% 3.40x
Low Carb Diets 0.21% 3.33x
Crossfit & Obstacle Race Enthusiasts 0.01% 3.18x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male