Dstillery Audiences

US BANK

Audience Size: 1.9 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.28% 2.60x
Oregon Ducks Fans 2.13% 2.45x
Santa Cruz Trip Planners 2.57% 2.05x
Montana and Idaho Trip Planners 2.34% 2.01x
Tahoe Skiers and Snowboarders 2.47% 1.92x
Seattle Seahawks Fans 2.29% 1.91x
Seattle Trip Planners 2.89% 1.87x
Washington Skiers and Snowboarders 2.41% 1.85x
California Trip Planners 2.47% 1.77x
California Skiers and Snowboarders 2.52% 1.74x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.43% 9.88x
Joe's Jeans 0.26% 8.33x
Columbia 0.64% 8.18x
American Eagle Outfitters 3.71% 7.89x
Eddie Bauer 0.77% 7.71x
American Apparel 1.51% 7.10x
Zumiez 1.71% 6.86x
Levi Strauss 0.53% 6.81x
Forever 21 1.95% 6.40x
Madewell 0.70% 6.25x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Oregon News.

Content Affinity Composition Index
Oregon News 2.70% 3.13x
Idaho Cluster 0.56% 3.12x
Pacific Northwest Sports & News Cluster 1.07% 2.92x
Cincinnati Cluster 1.63% 2.70x
Nebraska Cluster 1.15% 2.58x
Missouri News Content Cluster 1.17% 2.57x
Pacific Northwest Information Research Cluster 1.16% 2.46x
Tahoe & Reno Tourism 0.45% 2.43x
Minnesota Community Business Cluster 0.64% 2.42x
Northern California Cluster 1.22% 2.34x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male