Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 2.86% | 2.14x |
| Oregon Ducks Fans | 1.86% | 1.96x |
| Green Bay Packers Fans | 2.06% | 1.93x |
| California Skiers and Snowboarders | 2.35% | 1.79x |
| Montana and Idaho Trip Planners | 2.18% | 1.77x |
| Santa Cruz Trip Planners | 2.35% | 1.72x |
| Cininnati Reds Fans | 1.79% | 1.71x |
| Tahoe Skiers and Snowboarders | 2.28% | 1.71x |
| Seattle Trip Planners | 2.93% | 1.67x |
| Washington Skiers and Snowboarders | 2.34% | 1.65x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.69% | 8.24x |
| Eddie Bauer | 1.52% | 6.71x |
| Columbia | 1.12% | 6.40x |
| Joe's Jeans | 0.44% | 6.16x |
| Levi Strauss | 0.86% | 5.75x |
| The North Face | 1.82% | 5.67x |
| Gymboree | 2.25% | 5.42x |
| Express | 2.17% | 5.38x |
| American Eagle Outfitters | 4.19% | 5.33x |
| Forever 21 | 3.72% | 5.25x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 1.93% | 2.50x |
| Oregon News | 2.39% | 2.37x |
| Minnesota Local News Cluster | 2.01% | 1.97x |
| Los Angeles News | 2.54% | 1.80x |
| Kentucky News | 1.61% | 1.72x |
| San Francisco Bay Area Cluster | 1.73% | 1.69x |
| Chicago Cluster | 2.21% | 1.68x |
| Colorado News | 2.45% | 1.50x |
| Sports Fanatics | 5.39% | 1.15x |
| News Cluster | 2.53% | 1.12x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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