Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.22% | 2.63x |
| Food Bank Researchers | 1.57% | 2.43x |
| Oregon Ducks Fans | 2.73% | 2.27x |
| Denver Trip Planners | 3.51% | 2.22x |
| Oregon County and Local Fair Visitors | 5.62% | 2.21x |
| Montana and Idaho Trip Planners | 4.04% | 2.18x |
| North West State Fair Visitors | 5.25% | 2.07x |
| South West State Fair Visitors | 5.71% | 2.04x |
| Colorado County and Local Fair Visitors | 4.26% | 2.03x |
| Washington Skiers and Snowboarders | 3.68% | 1.98x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.60% | 4.65x |
| Patagonia | 0.61% | 3.94x |
| Joe's Jeans | 0.13% | 3.89x |
| REI | 1.47% | 3.61x |
| The North Face | 1.14% | 3.29x |
| Eddie Bauer | 2.88% | 3.18x |
| Levi Strauss | 0.03% | 2.97x |
| Abercrombie & Fitch | 0.42% | 2.96x |
| American Apparel | 1.15% | 2.93x |
| Lululemon | 2.75% | 2.91x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.02% | 5.38x |
| Tahoe & Reno Tourism | 0.51% | 4.29x |
| Sports - Golf, Hunting, Fishing | 0.01% | 3.89x |
| Diabetes Research | 0.02% | 3.74x |
| South Carolina Beach Travel | 0.02% | 3.49x |
| Idaho Cluster | 1.22% | 3.48x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.46x |
| Meeting Planning & Hotels | 0.01% | 3.46x |
| Minnesota Community Business Cluster | 0.13% | 3.34x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.01% | 3.28x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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