Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 2.91% | 2.36x |
| Oregon Ducks Fans | 1.83% | 2.19x |
| Montana and Idaho Trip Planners | 1.99% | 1.89x |
| Los Angeles Mass Transit Commuters | 2.63% | 1.84x |
| California Skiers and Snowboarders | 2.39% | 1.83x |
| California Trip Planners | 2.32% | 1.81x |
| Tahoe Skiers and Snowboarders | 2.16% | 1.81x |
| Seattle Trip Planners | 2.45% | 1.74x |
| Washington Skiers and Snowboarders | 2.10% | 1.74x |
| San Diego Trip Planners | 2.43% | 1.73x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.81% | 16.92x |
| Michael Kors | 0.96% | 8.01x |
| Club Monaco | 0.48% | 4.54x |
| The North Face | 1.12% | 4.34x |
| Gymboree | 1.23% | 4.11x |
| REI | 1.75% | 3.74x |
| Banana Republic | 1.88% | 3.67x |
| J. Crew | 1.47% | 3.44x |
| Brooks Brothers | 1.25% | 2.71x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 2.08% | 3.48x |
| Idaho Cluster | 0.49% | 3.08x |
| Oregon News | 2.25% | 2.82x |
| Wisconsin Travel & Tourism Cluster | 0.93% | 2.48x |
| Tahoe & Reno Tourism | 0.42% | 2.44x |
| Missouri News Content Cluster | 1.07% | 2.40x |
| Minnesota Community Business Cluster | 0.61% | 2.34x |
| Pacific Northwest Sports & News Cluster | 0.87% | 2.28x |
| Pacific Northwest Information Research Cluster | 0.96% | 2.28x |
| Wisconsin Local Research Cluster | 0.93% | 2.27x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999
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