Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 679.3 thousand unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.84% | 3.34x |
| Oregon Ducks Fans | 2.66% | 3.14x |
| Montana and Idaho Trip Planners | 4.97% | 3.04x |
| Food Bank Researchers | 1.75% | 2.71x |
| Oregon County and Local Fair Visitors | 6.46% | 2.60x |
| North West State Fair Visitors | 5.54% | 2.09x |
| Washington County and Local Fair Visitors | 4.86% | 2.06x |
| Seattle Trip Planners | 2.44% | 2.01x |
| Mood Lifters Researchers | 0.69% | 2.00x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 1.98x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 5.36x |
| The North Face | 0.44% | 5.27x |
| REI | 0.48% | 4.86x |
| Carhartt | 14.89% | 4.61x |
| Eddie Bauer | 0.89% | 4.53x |
| Mens Wearhouse | 2.53% | 4.30x |
| Maurices | 3.50% | 4.05x |
| Buckle | 2.18% | 4.01x |
| Joe's Jeans | 0.03% | 4.00x |
| Forever 21 | 1.13% | 3.81x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.46% | 7.63x |
| Utah Cluster | 1.67% | 4.72x |
| Oregon News | 4.70% | 4.45x |
| Work Productivity | 0.02% | 3.96x |
| Music Education | 0.03% | 3.73x |
| Tahoe & Reno Tourism | 0.36% | 3.67x |
| Pacific Northwest Sports & News Cluster | 0.52% | 3.66x |
| English as a Second Language | 0.02% | 3.61x |
| Greece Cluster | 0.02% | 3.51x |
| Local & Travel England - Northern England | 0.03% | 3.45x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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