Dstillery Audiences

US BANK

Audience Size: 2.4 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.46% 3.03x
North West State Fair Visitors 6.70% 2.74x
Montana and Idaho Trip Planners 5.40% 2.70x
Oregon County and Local Fair Visitors 6.78% 2.69x
Washington County and Local Fair Visitors 5.58% 2.51x
Oregon Ducks Fans 4.75% 2.49x
South West State Fair Visitors 6.21% 2.42x
Iowa County and Local Fair Visitors 5.41% 2.41x
Seattle Seahawks Fans 5.20% 2.28x
Colorado County and Local Fair Visitors 5.17% 2.23x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.62% 8.77x
Joe's Jeans 0.25% 8.18x
Levi Strauss 0.04% 6.61x
Patagonia 1.05% 6.59x
Maurices 0.19% 6.26x
Columbia 1.12% 6.21x
Eddie Bauer 2.80% 6.09x
Abercrombie & Fitch 0.55% 5.89x
REI 1.49% 5.84x
The North Face 1.70% 5.29x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.03% 6.23x
Survival Guides 0.05% 4.84x
Winnipeg Canada News 0.04% 3.73x
Tahoe & Reno Tourism 0.73% 3.70x
Arts & Crafts 0.08% 3.40x
Idaho Cluster 1.31% 3.37x
Pacific Northwest Sports & News Cluster 1.68% 3.27x
Oregon News 6.02% 3.12x
Alternative Streaming Services 0.02% 3.10x
Ohio Universities 0.98% 3.08x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female