Dstillery Audiences

US BANK

Audience Size: 679.3 Thousand Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 679.3 thousand unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.84% 3.34x
Oregon Ducks Fans 2.66% 3.14x
Montana and Idaho Trip Planners 4.97% 3.04x
Food Bank Researchers 1.75% 2.71x
Oregon County and Local Fair Visitors 6.46% 2.60x
North West State Fair Visitors 5.54% 2.09x
Washington County and Local Fair Visitors 4.86% 2.06x
Seattle Trip Planners 2.44% 2.01x
Mood Lifters Researchers 0.69% 2.00x
Big Box Store Jewelry Sale Shoppers 0.10% 1.98x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 5.36x
The North Face 0.44% 5.27x
REI 0.48% 4.86x
Carhartt 14.89% 4.61x
Eddie Bauer 0.89% 4.53x
Mens Wearhouse 2.53% 4.30x
Maurices 3.50% 4.05x
Buckle 2.18% 4.01x
Joe's Jeans 0.03% 4.00x
Forever 21 1.13% 3.81x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.46% 7.63x
Utah Cluster 1.67% 4.72x
Oregon News 4.70% 4.45x
Work Productivity 0.02% 3.96x
Music Education 0.03% 3.73x
Tahoe & Reno Tourism 0.36% 3.67x
Pacific Northwest Sports & News Cluster 0.52% 3.66x
English as a Second Language 0.02% 3.61x
Greece Cluster 0.02% 3.51x
Local & Travel England - Northern England 0.03% 3.45x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male