Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.75% | 2.63x |
| Oregon County and Local Fair Visitors | 5.52% | 2.44x |
| North West State Fair Visitors | 5.83% | 2.44x |
| Montana and Idaho Trip Planners | 4.89% | 2.37x |
| Washington County and Local Fair Visitors | 5.09% | 2.30x |
| South West State Fair Visitors | 6.87% | 2.27x |
| Iowa County and Local Fair Visitors | 4.54% | 2.13x |
| Seattle Seahawks Fans | 4.63% | 2.05x |
| Oregon Ducks Fans | 3.50% | 2.04x |
| Washington Skiers and Snowboarders | 4.19% | 1.93x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.72% | 7.94x |
| Joe's Jeans | 0.31% | 7.50x |
| Patagonia | 1.10% | 5.77x |
| Columbia | 1.26% | 5.58x |
| Eddie Bauer | 2.84% | 5.35x |
| REI | 1.57% | 5.31x |
| The North Face | 1.88% | 4.99x |
| Buckle | 5.69% | 4.74x |
| American Apparel | 2.48% | 4.68x |
| Levi Strauss | 0.48% | 4.59x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.67% | 3.58x |
| Idaho Cluster | 1.10% | 3.35x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.30x |
| Local & Travel England - North Midlands | 0.01% | 3.14x |
| Pacific Northwest Sports & News Cluster | 1.40% | 3.10x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.91x |
| Oregon News | 4.33% | 2.90x |
| Pacific Northwest Information Research Cluster | 3.02% | 2.89x |
| Ohio Universities | 0.78% | 2.74x |
| Pac 12 Sports | 0.14% | 2.72x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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