Explore the US Bank Audience
Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the US Bank audience.
INTERESTS
The US Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.28% | 2.60x |
| Oregon Ducks Fans | 2.13% | 2.45x |
| Santa Cruz Trip Planners | 2.57% | 2.05x |
| Montana and Idaho Trip Planners | 2.34% | 2.01x |
| Tahoe Skiers and Snowboarders | 2.47% | 1.92x |
| Seattle Seahawks Fans | 2.29% | 1.91x |
| Seattle Trip Planners | 2.89% | 1.87x |
| Washington Skiers and Snowboarders | 2.41% | 1.85x |
| California Trip Planners | 2.47% | 1.77x |
| California Skiers and Snowboarders | 2.52% | 1.74x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
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APPAREL RETAILERS
The US Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.43% | 9.88x |
| Joe's Jeans | 0.26% | 8.33x |
| Columbia | 0.64% | 8.18x |
| American Eagle Outfitters | 3.71% | 7.89x |
| Eddie Bauer | 0.77% | 7.71x |
| American Apparel | 1.51% | 7.10x |
| Zumiez | 1.71% | 6.86x |
| Levi Strauss | 0.53% | 6.81x |
| Forever 21 | 1.95% | 6.40x |
| Madewell | 0.70% | 6.25x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Bank audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 2.70% | 3.13x |
| Idaho Cluster | 0.56% | 3.12x |
| Pacific Northwest Sports & News Cluster | 1.07% | 2.92x |
| Cincinnati Cluster | 1.63% | 2.70x |
| Nebraska Cluster | 1.15% | 2.58x |
| Missouri News Content Cluster | 1.17% | 2.57x |
| Pacific Northwest Information Research Cluster | 1.16% | 2.46x |
| Tahoe & Reno Tourism | 0.45% | 2.43x |
| Minnesota Community Business Cluster | 0.64% | 2.42x |
| Northern California Cluster | 1.22% | 2.34x |
Composition Percentage:
The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
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DEMOGRAPHICS
The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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