Dstillery Audiences

US BANK

Audience Size: 1.1 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.52% 2.88x
Food Bank Researchers 1.93% 2.41x
North West State Fair Visitors 6.44% 2.36x
Oregon County and Local Fair Visitors 6.69% 2.34x
Montana and Idaho Trip Planners 5.17% 2.29x
Oregon Ducks Fans 3.52% 2.25x
Washington Skiers and Snowboarders 4.65% 2.14x
Denver Trip Planners 4.19% 2.07x
Washington County and Local Fair Visitors 5.57% 2.00x
Seattle Seahawks Fans 4.67% 2.00x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Patagonia.

Location Composition Index
Patagonia 0.32% 6.50x
Lorna Jane 0.16% 5.01x
The North Face 0.43% 4.14x
REI 0.50% 4.08x
American Apparel 0.36% 3.54x
Eddie Bauer 0.89% 3.50x
Columbia 0.25% 3.41x
Lululemon 0.81% 3.22x
Bonobos 0.18% 3.20x
Maurices 3.27% 3.09x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.03% 5.94x
Homemade Jewelry & Crafts 0.05% 4.44x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 4.20x
Pac 12 Sports 0.28% 4.04x
Survival Guides 0.03% 3.96x
Website Launchers 0.02% 3.81x
Tahoe & Reno Tourism 0.56% 3.69x
Mysticism 0.03% 3.65x
Right Wing Blogs - Political Activism 0.03% 3.65x
Disease Cluster 0.02% 3.55x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female