Dstillery Audiences

US BANK

Audience Size: 4.6 Million Devices

Explore the US Bank Audience

Below you'll find more information about the US Bank audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the US Bank audience.

Dstillery Crafted Audiences

INTERESTS

The US Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Bank audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 2.63% 2.10x
Green Bay Packers Fans 2.69% 2.07x
Oregon Ducks Fans 1.94% 2.03x
Montana and Idaho Trip Planners 2.19% 1.81x
Seattle Seahawks Fans 2.44% 1.76x
Rapid City Trip Planners 1.94% 1.70x
Milwaukee Brewers Fans 2.16% 1.69x
Iowa Hawkeyes Fans 2.00% 1.62x
Minnesota Twins Fans 2.00% 1.61x
St. Louis Cardinals Fans 1.95% 1.58x
Composition Percentage: The overlap percentage between the US Bank audience and the Interest attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.54% 6.81x
Eddie Bauer 1.68% 5.34x
Columbia 1.17% 5.32x
Joe's Jeans 0.36% 4.98x
Levi Strauss 0.97% 4.75x
The North Face 1.62% 4.72x
REI 1.39% 4.39x
Forever 21 3.67% 4.32x
Topshop 0.19% 4.31x
American Apparel 2.45% 4.25x
Composition Percentage: The overlap percentage between the US Bank audience and the Location attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Bank audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 1.95% 3.22x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.89% 2.63x
Flags & Trump 0.02% 2.60x
Wisconsin Universities 1.52% 2.53x
Wisconsin Local Research Cluster 2.10% 2.49x
Idaho Cluster 0.68% 2.41x
South Dakota Cluster 0.70% 2.41x
Cincinnati Cluster 2.49% 2.36x
Environmentally Friendly Cars 0.01% 2.31x
Missouri News Content Cluster 1.70% 2.31x
Composition Percentage: The overlap percentage between the US Bank audience and the Content Affinity attribute.
Index: A comparison of the US Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male