Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.07% | 1.27x |
| Seattle Trip Planners | 2.11% | 1.26x |
| Seattle Seahawks Fans | 1.65% | 1.20x |
| Indiana Pacers Fans | 1.45% | 1.19x |
| Las Vegas Hotel Researchers | 1.70% | 1.19x |
| Mobile Phone Purchase Intenders | 1.78% | 1.18x |
| Readers of South American Content | 1.58% | 1.18x |
| Portland Trail Blazers Fans | 1.36% | 1.18x |
| Toronto Raptors Fans | 1.40% | 1.17x |
| Oregon Trip Planners | 1.46% | 1.17x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Curious about what else the U.S. Malls audience is interested in?
Sign Up
APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 4.39x |
| Abercrombie & Fitch | 2.52% | 4.35x |
| Ann Taylor | 1.91% | 4.07x |
| Hollister | 2.08% | 4.04x |
| Columbia | 0.88% | 4.03x |
| Michael Kors | 1.99% | 4.03x |
| Gymboree | 2.19% | 4.00x |
| Tommy Bahama | 1.57% | 3.98x |
| Aeropostale | 2.32% | 3.98x |
| Coach | 3.76% | 3.96x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Want to find more of the U.S. Malls audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.36% | 1.60x |
| Pacific Northwest Sports & News Cluster | 0.97% | 1.48x |
| Las Vegas Hotels | 1.32% | 1.48x |
| Hawaii News | 0.66% | 1.36x |
| Illinois College Sports | 0.05% | 1.31x |
| South Florida Cluster | 2.41% | 1.30x |
| Latin American News | 0.26% | 1.29x |
| Brazil & Portugal News | 0.08% | 1.28x |
| Drawing & Animation | 0.01% | 1.28x |
| San Francisco Tourism | 0.15% | 1.26x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Want to see more of the Content Affinities the U.S. Malls audience visits?
Sign Up
DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the U.S. Malls audience?
Sign Up