Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 15 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.94% | 1.48x |
| Fort Lauderdale Trip Planners | 2.79% | 1.37x |
| Washington Skiers and Snowboarders | 2.96% | 1.37x |
| Seattle Trip Planners | 3.50% | 1.36x |
| Western Canada Skiers and Snowboarders | 1.84% | 1.35x |
| Real Estate Decision Makers | 2.32% | 1.35x |
| Seattle Seahawks Fans | 3.00% | 1.33x |
| Canada Trip Planners | 1.76% | 1.33x |
| United Arab Emirates Trip Planners | 2.29% | 1.31x |
| Palm Beach Trip Planners | 2.58% | 1.30x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.06% | 4.73x |
| Michael Kors | 4.89% | 4.63x |
| Topshop | 0.32% | 4.59x |
| Hollister | 4.63% | 4.58x |
| Tommy Bahama | 2.01% | 4.57x |
| Coach | 4.49% | 4.55x |
| Kate Spade | 2.52% | 4.54x |
| Aeropostale | 6.13% | 4.54x |
| Charlotte Russe | 2.40% | 4.53x |
| Gymboree | 4.96% | 4.50x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.81% | 1.82x |
| Rhode Island Cluster | 0.46% | 1.74x |
| Brazil & Portugal News | 0.10% | 1.67x |
| Canada Tax and Finance Research Cluster | 0.01% | 1.58x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.01% | 1.58x |
| Las Vegas Hotels | 1.37% | 1.54x |
| Pacific Northwest Information Research Cluster | 1.54% | 1.50x |
| Austin Cluster | 0.92% | 1.50x |
| Hawaii News | 0.64% | 1.50x |
| Scotland Travel | 0.01% | 1.49x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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