Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 660.7 thousand unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.44% | 1.64x |
| School Closings Updates Readers | 1.06% | 1.60x |
| Caribbean Destination Reopening Researchers | 1.15% | 1.52x |
| Commercial Contractors & Designers | 1.85% | 1.51x |
| Global Destinations Reopening Researchers | 1.24% | 1.49x |
| Work Visa Researchers | 1.72% | 1.48x |
| New York City Events Researchers | 1.52% | 1.47x |
| United Arab Emirates Trip Planners | 1.56% | 1.47x |
| Houston Activity Researchers | 2.37% | 1.47x |
| Telemedicine Content Readers | 0.85% | 1.46x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 7.74x |
| Charlotte Russe | 0.35% | 7.34x |
| Abercrombie & Fitch | 0.26% | 6.78x |
| Saint Laurent Paris | 0.08% | 6.00x |
| Aeropostale | 2.88% | 5.96x |
| Coach | 1.47% | 5.83x |
| Tommy Bahama | 0.68% | 5.73x |
| Gymboree | 2.36% | 5.72x |
| Joe's Jeans | 0.02% | 5.71x |
| J. Crew | 1.83% | 5.70x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.01% | 4.14x |
| Higher-End Fashion Brands | 0.02% | 3.63x |
| Mining & Natural Resources | 0.01% | 2.76x |
| Canadian Lifestyle | 0.01% | 2.76x |
| Men's Dress Shirt Shopping | 0.02% | 2.63x |
| Vietnam Cluster | 0.02% | 2.63x |
| San Francisco Tourism | 0.01% | 2.43x |
| Visa & Immigration | 0.03% | 2.43x |
| Institutional Investing | 0.03% | 2.36x |
| Audio Clips & Sound Effects | 0.02% | 2.30x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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