Dstillery Audiences

U.S. MALLS

Audience Size: 8.2 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.96% 1.46x
Seattle Trip Planners 3.52% 1.38x
Las Vegas Trip Planners 3.56% 1.37x
Las Vegas Nightlife Researchers 3.09% 1.36x
Fort Lauderdale Trip Planners 3.08% 1.36x
Real Estate Decision Makers 2.68% 1.34x
Las Vegas Hotel Researchers 2.54% 1.34x
Readers of South American Content 2.52% 1.34x
Seattle Seahawks Fans 2.77% 1.34x
Western Canada Skiers and Snowboarders 1.85% 1.33x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Topshop.

Location Composition Index
Topshop 0.39% 4.47x
Abercrombie & Fitch 2.34% 4.42x
Michael Kors 4.07% 4.26x
Hollister 3.69% 4.25x
Coach 4.56% 4.22x
Aeropostale 4.85% 4.20x
Tommy Bahama 2.31% 4.17x
Gymboree 4.17% 4.13x
Kate Spade 2.17% 4.12x
Express 4.82% 4.11x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.41% 1.80x
Pacific Northwest Sports & News Cluster 0.76% 1.75x
Las Vegas Hotels 1.41% 1.64x
Brazil & Portugal News 0.08% 1.61x
Visa & Immigration 0.07% 1.53x
Latin American News 0.36% 1.52x
Serbia & Albania Cluster 0.03% 1.50x
Franchising 0.02% 1.50x
Central & South American News 0.19% 1.50x
Vancouver British Columbia Research Cluster 0.02% 1.49x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male