Dstillery Audiences

U.S. MALLS

Audience Size: 7.8 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.11% 1.47x
Wireless Headphone Researchers 0.03% 1.43x
School Closings Updates Readers 0.71% 1.36x
Fort Lauderdale Trip Planners 2.58% 1.36x
Caribbean Destination Reopening Researchers 1.15% 1.35x
Western Canada Skiers and Snowboarders 1.86% 1.35x
Getaways Researchers 1.27% 1.34x
United Arab Emirates Trip Planners 1.62% 1.34x
Houston Trip Planners 3.57% 1.32x
Austin Trip Planners 2.86% 1.32x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 3.13x
Charlotte Russe 0.56% 3.09x
Saint Laurent Paris 0.23% 3.05x
Joe's Jeans 0.10% 2.93x
Abercrombie & Fitch 0.44% 2.87x
Lorna Jane 0.39% 2.86x
Topshop 0.07% 2.83x
Hugo Boss 1.54% 2.82x
Coach 3.08% 2.79x
Armani 0.95% 2.78x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.02% 2.73x
English as a Second Language 0.02% 2.06x
Music Education 0.02% 2.00x
Turkey & Iran Cluster 0.01% 1.89x
Russia Cluster 0.03% 1.89x
Brazil & Portugal News 0.08% 1.86x
US Soccer 0.06% 1.85x
Lacrosse College Athletics 0.02% 1.81x
Vegans & Animal Welfare 0.02% 1.78x
Action Sports 0.02% 1.71x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male