Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 17.8 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.96% | 1.41x |
| Fort Lauderdale Trip Planners | 2.06% | 1.35x |
| Seattle Trip Planners | 2.16% | 1.30x |
| Travel Reward Points Enthusiasts | 1.51% | 1.27x |
| Western Canada Skiers and Snowboarders | 1.55% | 1.27x |
| Palm Beach Trip Planners | 1.75% | 1.26x |
| Washington Skiers and Snowboarders | 1.79% | 1.26x |
| Major Airline Customers | 2.00% | 1.26x |
| Las Vegas Hotel Researchers | 1.53% | 1.26x |
| Last Minute Travelers | 1.58% | 1.26x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 4.30% | 5.26x |
| Abercrombie & Fitch | 2.13% | 5.11x |
| Anthropologie | 5.12% | 5.03x |
| Hollister | 1.21% | 4.74x |
| Saint Laurent Paris | 0.50% | 4.71x |
| Columbia | 0.61% | 4.69x |
| Aeropostale | 2.03% | 4.66x |
| Tommy Bahama | 1.36% | 4.48x |
| Uniqlo | 0.69% | 4.47x |
| Gymboree | 1.82% | 4.45x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 0.58% | 1.78x |
| Rhode Island Cluster | 0.28% | 1.73x |
| Pacific Northwest Sports & News Cluster | 0.68% | 1.65x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.59x |
| Central & South American News | 0.14% | 1.58x |
| Watches & Jewelry | 0.00% | 1.54x |
| Washington D.C. Hotels | 0.00% | 1.54x |
| Brazil & Portugal News | 0.07% | 1.49x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 1.46x |
| New Hampshire News | 0.29% | 1.42x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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