Dstillery Audiences

U.S. MALLS

Audience Size: 3.1 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.06% 1.98x
North West State Fair Visitors 4.04% 1.68x
Washington Skiers and Snowboarders 2.95% 1.67x
Western Canada Skiers and Snowboarders 1.96% 1.62x
Seattle Seahawks Fans 3.03% 1.57x
Social Distancing Content Readers 0.79% 1.55x
Oregon Ducks Fans 1.11% 1.51x
Oregon Trip Planners 2.44% 1.50x
Washington County and Local Fair Visitors 3.22% 1.46x
Gonzaga Bulldogs Fans 1.75% 1.43x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.64% 7.19x
Joe's Jeans 0.05% 7.16x
Michael Kors 2.21% 7.12x
Abercrombie & Fitch 0.48% 6.97x
Aeropostale 3.53% 6.88x
Express 3.98% 6.81x
Coach 1.49% 6.78x
Hollister 2.23% 6.74x
White House Black Market 3.08% 6.56x
Forever 21 1.95% 6.49x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Shipping & Logistics.

Content Affinity Composition Index
Shipping & Logistics 0.01% 3.71x
Pacific Northwest Sports & News Cluster 0.41% 2.91x
Pacific Northwest Information Research Cluster 1.97% 2.40x
Rhode Island Cluster 0.70% 2.24x
Greece Cluster 0.01% 2.14x
Children's Health 0.02% 2.12x
English as a Second Language 0.01% 2.09x
Internet Radio 0.02% 2.05x
Police Gear 0.01% 2.05x
Watches Retail 0.04% 1.97x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male