Dstillery Audiences

U.S. MALLS

Audience Size: 660.7 Thousand Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 660.7 thousand unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.44% 1.64x
School Closings Updates Readers 1.06% 1.60x
Caribbean Destination Reopening Researchers 1.15% 1.52x
Commercial Contractors & Designers 1.85% 1.51x
Global Destinations Reopening Researchers 1.24% 1.49x
Work Visa Researchers 1.72% 1.48x
New York City Events Researchers 1.52% 1.47x
United Arab Emirates Trip Planners 1.56% 1.47x
Houston Activity Researchers 2.37% 1.47x
Telemedicine Content Readers 0.85% 1.46x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 7.74x
Charlotte Russe 0.35% 7.34x
Abercrombie & Fitch 0.26% 6.78x
Saint Laurent Paris 0.08% 6.00x
Aeropostale 2.88% 5.96x
Coach 1.47% 5.83x
Tommy Bahama 0.68% 5.73x
Gymboree 2.36% 5.72x
Joe's Jeans 0.02% 5.71x
J. Crew 1.83% 5.70x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Malaya.

Content Affinity Composition Index
Malaya 0.01% 4.14x
Higher-End Fashion Brands 0.02% 3.63x
Mining & Natural Resources 0.01% 2.76x
Canadian Lifestyle 0.01% 2.76x
Men's Dress Shirt Shopping 0.02% 2.63x
Vietnam Cluster 0.02% 2.63x
San Francisco Tourism 0.01% 2.43x
Visa & Immigration 0.03% 2.43x
Institutional Investing 0.03% 2.36x
Audio Clips & Sound Effects 0.02% 2.30x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male