Dstillery Audiences

U.S. MALLS

Audience Size: 10.4 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 1.59% 1.38x
Readers of South American Content 1.71% 1.28x
Seattle Trip Planners 1.81% 1.28x
Fort Lauderdale Trip Planners 1.70% 1.26x
Washington Skiers and Snowboarders 1.55% 1.26x
Readers of Cuban Content 1.37% 1.26x
Seattle Seahawks Fans 1.54% 1.24x
Readers of Panamanian Content 1.53% 1.24x
Colombia Trip Planners 1.86% 1.24x
Readers of Colombian Content 1.75% 1.23x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.43% 7.55x
Abercrombie & Fitch 0.98% 7.31x
Aeropostale 2.01% 7.22x
Hollister 0.90% 7.18x
Columbia 0.51% 6.71x
Tommy Bahama 1.22% 6.70x
Coach 2.71% 6.69x
Charlotte Russe 1.05% 6.68x
Lorna Jane 0.21% 6.50x
Express Outlets 0.18% 6.32x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 0.66% 1.95x
Brazil & Portugal News 0.06% 1.68x
Pacific Northwest Sports & News Cluster 0.62% 1.67x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.66x
Central & South American News 0.13% 1.65x
Malaya 0.01% 1.62x
Rhode Island Cluster 0.23% 1.58x
Bulgaria Cluster 0.01% 1.57x
Vietnam Cluster 0.07% 1.56x
Philippines News 0.16% 1.53x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male