Dstillery Audiences

U.S. MALLS

Audience Size: 21.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 1.92% 1.32x
Fort Lauderdale Trip Planners 1.99% 1.26x
Seattle Trip Planners 2.16% 1.23x
Western Canada Skiers and Snowboarders 1.58% 1.23x
Travel Reward Points Enthusiasts 1.62% 1.22x
Luxury Boutique Hotel Researchers 2.75% 1.22x
Luxury Hotel Guests 2.48% 1.22x
Luxury Retail Researchers 1.64% 1.21x
Las Vegas Hotel Researchers 1.60% 1.21x
Men's Shoe Shoppers 1.82% 1.21x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Ann Taylor.

Location Composition Index
Ann Taylor 3.27% 4.54x
Abercrombie & Fitch 2.13% 4.49x
Topshop 0.09% 4.41x
Anthropologie 4.53% 4.30x
Columbia 0.77% 4.18x
Hollister 1.73% 4.14x
Gymboree 1.77% 4.13x
Aeropostale 1.84% 4.11x
Saint Laurent Paris 0.53% 4.10x
Tommy Bahama 1.45% 4.09x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.26% 1.49x
Visa & Immigration 0.09% 1.48x
Pacific Northwest Sports & News Cluster 0.72% 1.46x
Hawaii News 0.50% 1.41x
Brazil & Portugal News 0.07% 1.40x
Virginia Athletics 0.05% 1.37x
Central & South American News 0.13% 1.36x
Las Vegas Hotels 0.97% 1.35x
Meeting Planning & Hotels 0.05% 1.33x
Italy Cluster 0.02% 1.32x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male