Dstillery Audiences

U.S. MALLS

Audience Size: 20.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.07% 1.27x
Seattle Trip Planners 2.11% 1.26x
Seattle Seahawks Fans 1.65% 1.20x
Indiana Pacers Fans 1.45% 1.19x
Las Vegas Hotel Researchers 1.70% 1.19x
Mobile Phone Purchase Intenders 1.78% 1.18x
Readers of South American Content 1.58% 1.18x
Portland Trail Blazers Fans 1.36% 1.18x
Toronto Raptors Fans 1.40% 1.17x
Oregon Trip Planners 1.46% 1.17x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Topshop.

Location Composition Index
Topshop 0.20% 4.39x
Abercrombie & Fitch 2.52% 4.35x
Ann Taylor 1.91% 4.07x
Hollister 2.08% 4.04x
Columbia 0.88% 4.03x
Michael Kors 1.99% 4.03x
Gymboree 2.19% 4.00x
Tommy Bahama 1.57% 3.98x
Aeropostale 2.32% 3.98x
Coach 3.76% 3.96x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.36% 1.60x
Pacific Northwest Sports & News Cluster 0.97% 1.48x
Las Vegas Hotels 1.32% 1.48x
Hawaii News 0.66% 1.36x
Illinois College Sports 0.05% 1.31x
South Florida Cluster 2.41% 1.30x
Latin American News 0.26% 1.29x
Brazil & Portugal News 0.08% 1.28x
Drawing & Animation 0.01% 1.28x
San Francisco Tourism 0.15% 1.26x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male