Dstillery Audiences

U.S. MALLS

Audience Size: 6.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 3.14% 1.64x
Telemedicine Content Readers 0.03% 1.63x
Home-Made Face Mask Researchers 0.04% 1.56x
Real Estate Decision Makers 2.51% 1.50x
Fort Lauderdale Trip Planners 3.45% 1.45x
Caribbean Destination Reopening Researchers 1.44% 1.44x
School Closings Updates Readers 0.03% 1.40x
Readers of Puerto Rican Content 2.85% 1.40x
Austin Trip Planners 3.25% 1.40x
Readers of Cuban Content 2.43% 1.39x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.47% 6.74x
Levi Strauss 0.02% 6.72x
Abercrombie & Fitch 0.36% 6.11x
Hollister 3.10% 5.75x
Michael Kors 3.15% 5.74x
Tommy Bahama 0.99% 5.74x
Aeropostale 4.38% 5.70x
Gymboree 3.36% 5.64x
Coach 2.58% 5.62x
Express 5.42% 5.55x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is General Interest.

Content Affinity Composition Index
General Interest 0.01% 2.48x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.48x
Office Furniture Design 0.02% 2.37x
Mining & Natural Resources 0.01% 2.22x
Computer Printers 0.01% 2.17x
Chemicals 0.01% 2.04x
French News & Gossip Cluster 0.05% 2.04x
Serbia & Albania Cluster 0.05% 2.03x
Higher-End Fashion Brands 0.02% 1.98x
Nepal News 0.02% 1.98x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male