Dstillery Audiences

U.S. MALLS

Audience Size: 15 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 15 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.94% 1.48x
Fort Lauderdale Trip Planners 2.79% 1.37x
Washington Skiers and Snowboarders 2.96% 1.37x
Seattle Trip Planners 3.50% 1.36x
Western Canada Skiers and Snowboarders 1.84% 1.35x
Real Estate Decision Makers 2.32% 1.35x
Seattle Seahawks Fans 3.00% 1.33x
Canada Trip Planners 1.76% 1.33x
United Arab Emirates Trip Planners 2.29% 1.31x
Palm Beach Trip Planners 2.58% 1.30x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.06% 4.73x
Michael Kors 4.89% 4.63x
Topshop 0.32% 4.59x
Hollister 4.63% 4.58x
Tommy Bahama 2.01% 4.57x
Coach 4.49% 4.55x
Kate Spade 2.52% 4.54x
Aeropostale 6.13% 4.54x
Charlotte Russe 2.40% 4.53x
Gymboree 4.96% 4.50x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.81% 1.82x
Rhode Island Cluster 0.46% 1.74x
Brazil & Portugal News 0.10% 1.67x
Canada Tax and Finance Research Cluster 0.01% 1.58x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 1.58x
Las Vegas Hotels 1.37% 1.54x
Pacific Northwest Information Research Cluster 1.54% 1.50x
Austin Cluster 0.92% 1.50x
Hawaii News 0.64% 1.50x
Scotland Travel 0.01% 1.49x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male