Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.22% | 1.42x |
| Seattle Trip Planners | 3.44% | 1.33x |
| Readers of South American Content | 2.68% | 1.32x |
| Work Visa Researchers | 2.64% | 1.31x |
| Mobile Phone Purchase Intenders | 3.22% | 1.30x |
| Fort Lauderdale Trip Planners | 3.15% | 1.30x |
| United Arab Emirates Trip Planners | 2.70% | 1.30x |
| Los Angeles Trip Planners | 3.20% | 1.30x |
| Washington Skiers and Snowboarders | 2.95% | 1.29x |
| Las Vegas Nightlife Researchers | 3.23% | 1.29x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.63% | 4.59x |
| Topshop | 0.37% | 4.51x |
| Michael Kors | 5.12% | 4.44x |
| Hollister | 4.75% | 4.43x |
| Tommy Bahama | 2.25% | 4.40x |
| Coach | 4.85% | 4.40x |
| Aeropostale | 6.27% | 4.39x |
| Charlotte Russe | 3.02% | 4.36x |
| Gymboree | 5.20% | 4.35x |
| Kate Spade | 2.67% | 4.32x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.02% | 1.80x |
| Brazil & Portugal News | 0.11% | 1.79x |
| Canada Shopping - Kitchenware | 0.01% | 1.69x |
| Pacific Northwest Sports & News Cluster | 0.74% | 1.68x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.60x |
| Rhode Island Cluster | 0.39% | 1.58x |
| Meeting Planning & Hotels | 0.05% | 1.57x |
| Central & South American News | 0.21% | 1.56x |
| Las Vegas Hotels | 1.40% | 1.51x |
| Canada Tax and Finance Research Cluster | 0.02% | 1.49x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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