Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.06% | 1.98x |
| North West State Fair Visitors | 4.04% | 1.68x |
| Washington Skiers and Snowboarders | 2.95% | 1.67x |
| Western Canada Skiers and Snowboarders | 1.96% | 1.62x |
| Seattle Seahawks Fans | 3.03% | 1.57x |
| Social Distancing Content Readers | 0.79% | 1.55x |
| Oregon Ducks Fans | 1.11% | 1.51x |
| Oregon Trip Planners | 2.44% | 1.50x |
| Washington County and Local Fair Visitors | 3.22% | 1.46x |
| Gonzaga Bulldogs Fans | 1.75% | 1.43x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.64% | 7.19x |
| Joe's Jeans | 0.05% | 7.16x |
| Michael Kors | 2.21% | 7.12x |
| Abercrombie & Fitch | 0.48% | 6.97x |
| Aeropostale | 3.53% | 6.88x |
| Express | 3.98% | 6.81x |
| Coach | 1.49% | 6.78x |
| Hollister | 2.23% | 6.74x |
| White House Black Market | 3.08% | 6.56x |
| Forever 21 | 1.95% | 6.49x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.01% | 3.71x |
| Pacific Northwest Sports & News Cluster | 0.41% | 2.91x |
| Pacific Northwest Information Research Cluster | 1.97% | 2.40x |
| Rhode Island Cluster | 0.70% | 2.24x |
| Greece Cluster | 0.01% | 2.14x |
| Children's Health | 0.02% | 2.12x |
| English as a Second Language | 0.01% | 2.09x |
| Internet Radio | 0.02% | 2.05x |
| Police Gear | 0.01% | 2.05x |
| Watches Retail | 0.04% | 1.97x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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