Dstillery Audiences

U.S. MALLS

Audience Size: 57.3 Thousand Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 1.69% 1.41x
Seattle Trip Planners 1.94% 1.37x
Washington Skiers and Snowboarders 1.60% 1.31x
Fort Lauderdale Trip Planners 1.73% 1.30x
Seattle Seahawks Fans 1.70% 1.28x
United Arab Emirates Trip Planners 1.21% 1.27x
Readers of South American Content 1.73% 1.27x
Readers of Cuban Content 1.46% 1.26x
Western Canada Skiers and Snowboarders 1.25% 1.25x
Last Minute Travelers 1.44% 1.25x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Free People.

Location Composition Index
Free People 0.34% 10.54x
Lululemon 0.70% 9.51x
Michael Kors 0.88% 7.39x
Gymboree 1.61% 5.35x
Brooks Brothers 2.02% 4.37x
Patagonia 0.26% 4.21x
The North Face 1.02% 3.96x
Banana Republic 1.93% 3.78x
Club Monaco 0.39% 3.74x
J. Crew 1.54% 3.61x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.00% 2.01x
Pacific Northwest Sports & News Cluster 0.68% 1.80x
Home Décor, Furniture, & Decorating 0.00% 1.79x
Rhode Island Cluster 0.25% 1.61x
Apartment & Community Real Estate Researchers 0.03% 1.58x
Turkey & Iran Cluster 0.03% 1.57x
Central & South American News 0.14% 1.56x
Alaska Cluster 0.15% 1.55x
Visa & Immigration 0.09% 1.54x
Quinceanera Planning 0.00% 1.52x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999