Dstillery Audiences

U.S. MALLS

Audience Size: 2.2 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 1.86% 1.66x
Costco Deal Blog Readers 0.38% 1.55x
Washington Skiers and Snowboarders 3.97% 1.46x
North West State Fair Visitors 3.38% 1.43x
COVID Testing Researchers 0.49% 1.41x
Rock Climbing Enthusiasts 0.99% 1.39x
Seattle Seahawks Fans 4.13% 1.39x
Oregon Trip Planners 3.07% 1.38x
True Crime Podcast Listeners 0.42% 1.36x
Luxury Watch Shoppers 0.88% 1.35x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.06% 10.85x
Abercrombie & Fitch 0.86% 9.88x
Charlotte Russe 1.07% 9.70x
Michael Kors 2.20% 9.68x
Forever 21 1.63% 9.56x
Aeropostale 3.59% 9.49x
Express 4.08% 9.43x
Hollister 1.85% 9.16x
White House Black Market 2.77% 8.95x
Ann Taylor 0.61% 8.70x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.02% 5.33x
Numerology & Astrology 0.03% 4.62x
Work Productivity 0.02% 4.32x
Internet Radio 0.02% 3.89x
African-American Hair 0.01% 3.43x
France Online Music & Quiz Content Cluster 0.04% 3.27x
Historical Information - Museums & Libraries 0.04% 3.23x
Mortgages & Insurance 0.01% 3.06x
Canada Online Shopping Cluster 0.01% 3.00x
Rhode Island Cluster 0.71% 2.96x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male