Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 1.90x |
| School Closings Updates Readers | 0.08% | 1.60x |
| Miami Trip Planners | 3.16% | 1.49x |
| Fort Lauderdale Trip Planners | 3.10% | 1.39x |
| True Crime Podcast Listeners | 0.02% | 1.38x |
| Real Estate Decision Makers | 2.44% | 1.33x |
| Western Canada Skiers and Snowboarders | 1.67% | 1.31x |
| Houston Trip Planners | 3.14% | 1.31x |
| Washington Skiers and Snowboarders | 2.71% | 1.30x |
| Seattle Trip Planners | 2.85% | 1.30x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Curious about what else the U.S. Malls audience is interested in?
Sign Up
APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 5.48x |
| Abercrombie & Fitch | 0.48% | 5.15x |
| Michael Kors | 4.62% | 5.04x |
| Charlotte Russe | 1.57% | 5.04x |
| Tommy Bahama | 1.67% | 4.99x |
| Hollister | 4.41% | 4.99x |
| Coach | 3.99% | 4.94x |
| Aeropostale | 5.94% | 4.94x |
| Kate Spade | 2.34% | 4.92x |
| Gymboree | 4.68% | 4.92x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Want to find more of the U.S. Malls audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.71x |
| Quebec Vacation Research Cluster | 0.01% | 2.51x |
| Malaya | 0.01% | 1.81x |
| Canada Shopping - General Commerce | 0.01% | 1.74x |
| Holistic Medicine | 0.02% | 1.65x |
| Franco-African Cluster | 0.02% | 1.65x |
| Rhode Island Cluster | 0.51% | 1.63x |
| Beach & Intimate Wear | 0.03% | 1.63x |
| Hawaii News | 0.76% | 1.63x |
| San Francisco Tourism | 0.02% | 1.62x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Want to see more of the Content Affinities the U.S. Malls audience visits?
Sign Up
DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the U.S. Malls audience?
Sign Up