Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.09% | 1.51x |
| Houston Trip Planners | 3.72% | 1.41x |
| Indian Food Enthusiasts | 1.78% | 1.40x |
| Caribbean Trip Planners | 2.58% | 1.39x |
| United Arab Emirates Trip Planners | 2.08% | 1.39x |
| Fort Lauderdale Trip Planners | 3.27% | 1.38x |
| Los Angeles Trip Planners | 2.47% | 1.36x |
| Costco Deal Blog Readers | 2.08% | 1.36x |
| Lawyers | 1.89% | 1.36x |
| Restaurant Menu Researchers | 2.14% | 1.36x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 6.39x |
| Charlotte Russe | 0.52% | 6.26x |
| Abercrombie & Fitch | 0.27% | 5.70x |
| Saint Laurent Paris | 0.14% | 5.39x |
| Coach | 2.44% | 5.39x |
| Michael Kors | 2.86% | 5.36x |
| Hugo Boss | 1.13% | 5.35x |
| Club Monaco | 0.28% | 5.35x |
| Joe's Jeans | 0.04% | 5.28x |
| Tommy Bahama | 0.79% | 5.26x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.02% | 3.93x |
| Lighting & Power | 0.04% | 3.58x |
| Bird Watching | 0.03% | 3.31x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.28x |
| Cuba & Mexico Media | 0.03% | 3.15x |
| Men's Dress Shirt Shopping | 0.02% | 3.15x |
| Networking Marketing | 0.02% | 3.15x |
| Philanthropy - Nonprofits | 0.02% | 3.15x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.00x |
| Malaya | 0.02% | 2.95x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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