Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.14% | 1.64x |
| Telemedicine Content Readers | 0.03% | 1.63x |
| Home-Made Face Mask Researchers | 0.04% | 1.56x |
| Real Estate Decision Makers | 2.51% | 1.50x |
| Fort Lauderdale Trip Planners | 3.45% | 1.45x |
| Caribbean Destination Reopening Researchers | 1.44% | 1.44x |
| School Closings Updates Readers | 0.03% | 1.40x |
| Readers of Puerto Rican Content | 2.85% | 1.40x |
| Austin Trip Planners | 3.25% | 1.40x |
| Readers of Cuban Content | 2.43% | 1.39x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.47% | 6.74x |
| Levi Strauss | 0.02% | 6.72x |
| Abercrombie & Fitch | 0.36% | 6.11x |
| Hollister | 3.10% | 5.75x |
| Michael Kors | 3.15% | 5.74x |
| Tommy Bahama | 0.99% | 5.74x |
| Aeropostale | 4.38% | 5.70x |
| Gymboree | 3.36% | 5.64x |
| Coach | 2.58% | 5.62x |
| Express | 5.42% | 5.55x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.01% | 2.48x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.48x |
| Office Furniture Design | 0.02% | 2.37x |
| Mining & Natural Resources | 0.01% | 2.22x |
| Computer Printers | 0.01% | 2.17x |
| Chemicals | 0.01% | 2.04x |
| French News & Gossip Cluster | 0.05% | 2.04x |
| Serbia & Albania Cluster | 0.05% | 2.03x |
| Higher-End Fashion Brands | 0.02% | 1.98x |
| Nepal News | 0.02% | 1.98x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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