Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 1.86% | 1.66x |
| Costco Deal Blog Readers | 0.38% | 1.55x |
| Washington Skiers and Snowboarders | 3.97% | 1.46x |
| North West State Fair Visitors | 3.38% | 1.43x |
| COVID Testing Researchers | 0.49% | 1.41x |
| Rock Climbing Enthusiasts | 0.99% | 1.39x |
| Seattle Seahawks Fans | 4.13% | 1.39x |
| Oregon Trip Planners | 3.07% | 1.38x |
| True Crime Podcast Listeners | 0.42% | 1.36x |
| Luxury Watch Shoppers | 0.88% | 1.35x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 10.85x |
| Abercrombie & Fitch | 0.86% | 9.88x |
| Charlotte Russe | 1.07% | 9.70x |
| Michael Kors | 2.20% | 9.68x |
| Forever 21 | 1.63% | 9.56x |
| Aeropostale | 3.59% | 9.49x |
| Express | 4.08% | 9.43x |
| Hollister | 1.85% | 9.16x |
| White House Black Market | 2.77% | 8.95x |
| Ann Taylor | 0.61% | 8.70x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.02% | 5.33x |
| Numerology & Astrology | 0.03% | 4.62x |
| Work Productivity | 0.02% | 4.32x |
| Internet Radio | 0.02% | 3.89x |
| African-American Hair | 0.01% | 3.43x |
| France Online Music & Quiz Content Cluster | 0.04% | 3.27x |
| Historical Information - Museums & Libraries | 0.04% | 3.23x |
| Mortgages & Insurance | 0.01% | 3.06x |
| Canada Online Shopping Cluster | 0.01% | 3.00x |
| Rhode Island Cluster | 0.71% | 2.96x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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