Dstillery Audiences

U.S. MALLS

Audience Size: 17.8 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 17.8 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 1.96% 1.41x
Fort Lauderdale Trip Planners 2.06% 1.35x
Seattle Trip Planners 2.16% 1.30x
Travel Reward Points Enthusiasts 1.51% 1.27x
Western Canada Skiers and Snowboarders 1.55% 1.27x
Palm Beach Trip Planners 1.75% 1.26x
Washington Skiers and Snowboarders 1.79% 1.26x
Major Airline Customers 2.00% 1.26x
Las Vegas Hotel Researchers 1.53% 1.26x
Last Minute Travelers 1.58% 1.26x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Ann Taylor.

Location Composition Index
Ann Taylor 4.30% 5.26x
Abercrombie & Fitch 2.13% 5.11x
Anthropologie 5.12% 5.03x
Hollister 1.21% 4.74x
Saint Laurent Paris 0.50% 4.71x
Columbia 0.61% 4.69x
Aeropostale 2.03% 4.66x
Tommy Bahama 1.36% 4.48x
Uniqlo 0.69% 4.47x
Gymboree 1.82% 4.45x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 0.58% 1.78x
Rhode Island Cluster 0.28% 1.73x
Pacific Northwest Sports & News Cluster 0.68% 1.65x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.59x
Central & South American News 0.14% 1.58x
Watches & Jewelry 0.00% 1.54x
Washington D.C. Hotels 0.00% 1.54x
Brazil & Portugal News 0.07% 1.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 1.46x
New Hampshire News 0.29% 1.42x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male