Dstillery Audiences

U.S. MALLS

Audience Size: 2.5 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.70% 1.50x
Caribbean Destination Reopening Researchers 1.49% 1.50x
Fort Lauderdale Trip Planners 3.02% 1.46x
Real Estate Decision Makers 2.23% 1.45x
Global Destinations Reopening Researchers 1.40% 1.41x
Readers of South American Content 2.51% 1.41x
Palm Beach Trip Planners 2.62% 1.37x
Readers of Belizean Content 2.75% 1.36x
Readers of Costa Rican Content 2.66% 1.35x
Last Minute Travelers 2.11% 1.35x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.42% 7.43x
Abercrombie & Fitch 0.27% 6.56x
Levi Strauss 0.05% 6.48x
Saint Laurent Paris 0.11% 6.44x
Coach 2.24% 6.40x
Tommy Bahama 0.71% 6.21x
Hugo Boss 0.98% 6.21x
Michael Kors 2.54% 6.19x
Gymboree 3.70% 6.15x
Madewell 0.88% 6.14x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.02% 3.44x
Cheerleading 0.01% 3.15x
Bulgaria Cluster 0.02% 2.80x
Vietnam Cluster 0.03% 2.72x
Southern California Tourism 0.02% 2.63x
Roleplay & Fantasy Games 0.02% 2.61x
Malaya 0.02% 2.60x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.02% 2.34x
French Canadian Cluster 0.03% 2.18x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 2.10x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male