Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.69% | 1.41x |
| Seattle Trip Planners | 1.94% | 1.37x |
| Washington Skiers and Snowboarders | 1.60% | 1.31x |
| Fort Lauderdale Trip Planners | 1.73% | 1.30x |
| Seattle Seahawks Fans | 1.70% | 1.28x |
| United Arab Emirates Trip Planners | 1.21% | 1.27x |
| Readers of South American Content | 1.73% | 1.27x |
| Readers of Cuban Content | 1.46% | 1.26x |
| Western Canada Skiers and Snowboarders | 1.25% | 1.25x |
| Last Minute Travelers | 1.44% | 1.25x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Free People.
| Location | Composition | Index |
| Free People | 0.34% | 10.54x |
| Lululemon | 0.70% | 9.51x |
| Michael Kors | 0.88% | 7.39x |
| Gymboree | 1.61% | 5.35x |
| Brooks Brothers | 2.02% | 4.37x |
| Patagonia | 0.26% | 4.21x |
| The North Face | 1.02% | 3.96x |
| Banana Republic | 1.93% | 3.78x |
| Club Monaco | 0.39% | 3.74x |
| J. Crew | 1.54% | 3.61x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.00% | 2.01x |
| Pacific Northwest Sports & News Cluster | 0.68% | 1.80x |
| Home Décor, Furniture, & Decorating | 0.00% | 1.79x |
| Rhode Island Cluster | 0.25% | 1.61x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.58x |
| Turkey & Iran Cluster | 0.03% | 1.57x |
| Central & South American News | 0.14% | 1.56x |
| Alaska Cluster | 0.15% | 1.55x |
| Visa & Immigration | 0.09% | 1.54x |
| Quinceanera Planning | 0.00% | 1.52x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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