Dstillery Audiences

U.S. MALLS

Audience Size: 4.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Work Visa Researchers.

Interest Composition Index
Work Visa Researchers 1.95% 1.37x
Miami Trip Planners 2.45% 1.37x
United Arab Emirates Trip Planners 2.03% 1.36x
Houston Trip Planners 3.94% 1.36x
Fort Lauderdale Trip Planners 3.15% 1.35x
School Closings Updates Readers 1.10% 1.35x
Western Canada Skiers and Snowboarders 2.29% 1.35x
Last Minute Travelers 2.28% 1.34x
College Aspirants 3.08% 1.33x
Real Estate Decision Makers 2.11% 1.33x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.34% 5.98x
Levi Strauss 0.01% 5.87x
Saint Laurent Paris 0.12% 5.28x
Abercrombie & Fitch 0.22% 5.16x
Joe's Jeans 0.05% 5.07x
Coach 1.67% 4.88x
Hugo Boss 0.83% 4.84x
Michael Kors 2.01% 4.80x
Hollister 2.26% 4.74x
Aeropostale 3.07% 4.67x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.01% 2.83x
Romanian News 0.02% 2.70x
Malaya 0.03% 2.34x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.03% 2.29x
Real Estate Cluster 0.02% 2.20x
Russia Cluster 0.04% 2.15x
Mid-Atlantic Beaches 0.01% 2.10x
Diamonds & Precious Metals 0.02% 2.08x
Korea Cluster 0.13% 1.92x
College Greek Life 0.03% 1.90x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male