Dstillery Audiences

U.S. MALLS

Audience Size: 16.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 3.22% 1.42x
Seattle Trip Planners 3.44% 1.33x
Readers of South American Content 2.68% 1.32x
Work Visa Researchers 2.64% 1.31x
Mobile Phone Purchase Intenders 3.22% 1.30x
Fort Lauderdale Trip Planners 3.15% 1.30x
United Arab Emirates Trip Planners 2.70% 1.30x
Los Angeles Trip Planners 3.20% 1.30x
Washington Skiers and Snowboarders 2.95% 1.29x
Las Vegas Nightlife Researchers 3.23% 1.29x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.63% 4.59x
Topshop 0.37% 4.51x
Michael Kors 5.12% 4.44x
Hollister 4.75% 4.43x
Tommy Bahama 2.25% 4.40x
Coach 4.85% 4.40x
Aeropostale 6.27% 4.39x
Charlotte Russe 3.02% 4.36x
Gymboree 5.20% 4.35x
Kate Spade 2.67% 4.32x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.02% 1.80x
Brazil & Portugal News 0.11% 1.79x
Canada Shopping - Kitchenware 0.01% 1.69x
Pacific Northwest Sports & News Cluster 0.74% 1.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.60x
Rhode Island Cluster 0.39% 1.58x
Meeting Planning & Hotels 0.05% 1.57x
Central & South American News 0.21% 1.56x
Las Vegas Hotels 1.40% 1.51x
Canada Tax and Finance Research Cluster 0.02% 1.49x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male