Dstillery Audiences

U.S. MALLS

Audience Size: 19.6 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Readers of Nicaraguan Content.

Interest Composition Index
Readers of Nicaraguan Content 2.28% 1.27x
Readers of Caribbean Content 2.46% 1.23x
Readers of Colombian Content 2.21% 1.23x
Readers of Cuban Content 1.98% 1.23x
Readers of South American Content 2.44% 1.21x
Readers of Honduran Content 2.18% 1.21x
Colombia Trip Planners 2.50% 1.20x
Readers of Belizean Content 2.27% 1.20x
Readers of Dominican Republic Content 2.13% 1.19x
Miami Trip Planners 3.11% 1.19x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Topshop.

Location Composition Index
Topshop 0.32% 4.38x
Abercrombie & Fitch 2.71% 4.31x
Michael Kors 3.15% 4.12x
Hollister 3.02% 4.11x
Coach 4.01% 4.11x
Aeropostale 3.62% 4.07x
Tommy Bahama 1.92% 4.06x
Gymboree 3.20% 4.05x
Express 4.58% 4.00x
Columbia 1.04% 3.98x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.10% 1.60x
Rhode Island Cluster 0.38% 1.56x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.47x
Las Vegas Hotels 1.36% 1.44x
Central & South American News 0.20% 1.42x
Scientology 0.01% 1.33x
South Florida Cluster 3.18% 1.32x
Latin American News 0.30% 1.30x
Tahoe & Reno Tourism 0.29% 1.29x
Pacific Northwest Sports & News Cluster 0.80% 1.26x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male