Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Work Visa Researchers.
| Interest | Composition | Index |
| Work Visa Researchers | 1.95% | 1.37x |
| Miami Trip Planners | 2.45% | 1.37x |
| United Arab Emirates Trip Planners | 2.03% | 1.36x |
| Houston Trip Planners | 3.94% | 1.36x |
| Fort Lauderdale Trip Planners | 3.15% | 1.35x |
| School Closings Updates Readers | 1.10% | 1.35x |
| Western Canada Skiers and Snowboarders | 2.29% | 1.35x |
| Last Minute Travelers | 2.28% | 1.34x |
| College Aspirants | 3.08% | 1.33x |
| Real Estate Decision Makers | 2.11% | 1.33x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.34% | 5.98x |
| Levi Strauss | 0.01% | 5.87x |
| Saint Laurent Paris | 0.12% | 5.28x |
| Abercrombie & Fitch | 0.22% | 5.16x |
| Joe's Jeans | 0.05% | 5.07x |
| Coach | 1.67% | 4.88x |
| Hugo Boss | 0.83% | 4.84x |
| Michael Kors | 2.01% | 4.80x |
| Hollister | 2.26% | 4.74x |
| Aeropostale | 3.07% | 4.67x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Insurance Cluster.
| Content Affinity | Composition | Index |
| Insurance Cluster | 0.01% | 2.83x |
| Romanian News | 0.02% | 2.70x |
| Malaya | 0.03% | 2.34x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.03% | 2.29x |
| Real Estate Cluster | 0.02% | 2.20x |
| Russia Cluster | 0.04% | 2.15x |
| Mid-Atlantic Beaches | 0.01% | 2.10x |
| Diamonds & Precious Metals | 0.02% | 2.08x |
| Korea Cluster | 0.13% | 1.92x |
| College Greek Life | 0.03% | 1.90x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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