Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.04% | 1.50x |
| POS Systems & Software Researchers | 1.94% | 1.45x |
| Houston Activity Researchers | 1.50% | 1.42x |
| Austin Trip Planners | 1.99% | 1.41x |
| Restaurant Reservation Enthusiasts | 1.47% | 1.41x |
| Washington Skiers and Snowboarders | 2.53% | 1.40x |
| School Closings Updates Readers | 0.59% | 1.39x |
| Miami Trip Planners | 1.93% | 1.38x |
| Caribbean Destination Reopening Researchers | 0.89% | 1.35x |
| Readers of Cuban Content | 2.18% | 1.35x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 2.94x |
| Charlotte Russe | 0.69% | 2.86x |
| Saint Laurent Paris | 0.28% | 2.78x |
| Abercrombie & Fitch | 0.52% | 2.76x |
| Joe's Jeans | 0.10% | 2.70x |
| Lorna Jane | 0.45% | 2.69x |
| Johnston and Murphy | 0.02% | 2.67x |
| Hugo Boss | 1.78% | 2.66x |
| Michael Kors | 4.64% | 2.66x |
| Coach | 3.63% | 2.65x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.01% | 2.78x |
| Startup Investment | 0.03% | 2.28x |
| Malaya | 0.01% | 2.10x |
| Brazil & Portugal News | 0.07% | 2.05x |
| China Cluster | 0.09% | 2.05x |
| Art News & Products | 0.01% | 1.97x |
| Fire Fighting | 0.01% | 1.96x |
| MBA Education | 0.01% | 1.96x |
| Visa & Immigration | 0.01% | 1.89x |
| Film Production | 0.01% | 1.85x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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