Explore the U.S. Malls Audience
Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 million unique devices whose actions qualify for the U.S. Malls audience.
INTERESTS
The U.S. Malls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the U.S. Malls audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 2.28% | 1.27x |
| Readers of Caribbean Content | 2.46% | 1.23x |
| Readers of Colombian Content | 2.21% | 1.23x |
| Readers of Cuban Content | 1.98% | 1.23x |
| Readers of South American Content | 2.44% | 1.21x |
| Readers of Honduran Content | 2.18% | 1.21x |
| Colombia Trip Planners | 2.50% | 1.20x |
| Readers of Belizean Content | 2.27% | 1.20x |
| Readers of Dominican Republic Content | 2.13% | 1.19x |
| Miami Trip Planners | 3.11% | 1.19x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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APPAREL RETAILERS
The U.S. Malls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the U.S. Malls audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.32% | 4.38x |
| Abercrombie & Fitch | 2.71% | 4.31x |
| Michael Kors | 3.15% | 4.12x |
| Hollister | 3.02% | 4.11x |
| Coach | 4.01% | 4.11x |
| Aeropostale | 3.62% | 4.07x |
| Tommy Bahama | 1.92% | 4.06x |
| Gymboree | 3.20% | 4.05x |
| Express | 4.58% | 4.00x |
| Columbia | 1.04% | 3.98x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the U.S. Malls audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.10% | 1.60x |
| Rhode Island Cluster | 0.38% | 1.56x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.47x |
| Las Vegas Hotels | 1.36% | 1.44x |
| Central & South American News | 0.20% | 1.42x |
| Scientology | 0.01% | 1.33x |
| South Florida Cluster | 3.18% | 1.32x |
| Latin American News | 0.30% | 1.30x |
| Tahoe & Reno Tourism | 0.29% | 1.29x |
| Pacific Northwest Sports & News Cluster | 0.80% | 1.26x |
Composition Percentage:
The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
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DEMOGRAPHICS
The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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