Dstillery Audiences

U.S. MALLS

Audience Size: 4.9 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.04% 1.50x
POS Systems & Software Researchers 1.94% 1.45x
Houston Activity Researchers 1.50% 1.42x
Austin Trip Planners 1.99% 1.41x
Restaurant Reservation Enthusiasts 1.47% 1.41x
Washington Skiers and Snowboarders 2.53% 1.40x
School Closings Updates Readers 0.59% 1.39x
Miami Trip Planners 1.93% 1.38x
Caribbean Destination Reopening Researchers 0.89% 1.35x
Readers of Cuban Content 2.18% 1.35x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 2.94x
Charlotte Russe 0.69% 2.86x
Saint Laurent Paris 0.28% 2.78x
Abercrombie & Fitch 0.52% 2.76x
Joe's Jeans 0.10% 2.70x
Lorna Jane 0.45% 2.69x
Johnston and Murphy 0.02% 2.67x
Hugo Boss 1.78% 2.66x
Michael Kors 4.64% 2.66x
Coach 3.63% 2.65x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Feminism.

Content Affinity Composition Index
Feminism 0.01% 2.78x
Startup Investment 0.03% 2.28x
Malaya 0.01% 2.10x
Brazil & Portugal News 0.07% 2.05x
China Cluster 0.09% 2.05x
Art News & Products 0.01% 1.97x
Fire Fighting 0.01% 1.96x
MBA Education 0.01% 1.96x
Visa & Immigration 0.01% 1.89x
Film Production 0.01% 1.85x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male