Dstillery Audiences

U.S. MALLS

Audience Size: 12.7 Million Devices

Explore the U.S. Malls Audience

Below you'll find more information about the U.S. Malls audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the U.S. Malls audience.

Dstillery Crafted Audiences

INTERESTS

The U.S. Malls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the U.S. Malls audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 1.90x
School Closings Updates Readers 0.08% 1.60x
Miami Trip Planners 3.16% 1.49x
Fort Lauderdale Trip Planners 3.10% 1.39x
True Crime Podcast Listeners 0.02% 1.38x
Real Estate Decision Makers 2.44% 1.33x
Western Canada Skiers and Snowboarders 1.67% 1.31x
Houston Trip Planners 3.14% 1.31x
Washington Skiers and Snowboarders 2.71% 1.30x
Seattle Trip Planners 2.85% 1.30x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Interest attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The U.S. Malls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the U.S. Malls audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 5.48x
Abercrombie & Fitch 0.48% 5.15x
Michael Kors 4.62% 5.04x
Charlotte Russe 1.57% 5.04x
Tommy Bahama 1.67% 4.99x
Hollister 4.41% 4.99x
Coach 3.99% 4.94x
Aeropostale 5.94% 4.94x
Kate Spade 2.34% 4.92x
Gymboree 4.68% 4.92x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Location attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the U.S. Malls audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.71x
Quebec Vacation Research Cluster 0.01% 2.51x
Malaya 0.01% 1.81x
Canada Shopping - General Commerce 0.01% 1.74x
Holistic Medicine 0.02% 1.65x
Franco-African Cluster 0.02% 1.65x
Rhode Island Cluster 0.51% 1.63x
Beach & Intimate Wear 0.03% 1.63x
Hawaii News 0.76% 1.63x
San Francisco Tourism 0.02% 1.62x
Composition Percentage: The overlap percentage between the U.S. Malls audience and the Content Affinity attribute.
Index: A comparison of the U.S. Malls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The U.S. Malls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male