Dstillery Audiences

ULTA

Audience Size: 900.3 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 900.3 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
AT&T Wireless Customers 0.07% 1.83x
Teen Girl Clothing Shoppers 4.06% 1.48x
Streaming Music Enthusiasts 3.70% 1.47x
Dermatologists 1.80% 1.45x
Scuba Diving Enthusiasts 2.85% 1.43x
Drawing Enthusiasts 3.61% 1.41x
Beauty & Skincare Buyers 3.24% 1.41x
Skin Disorder Researchers 2.36% 1.41x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 16.18% 5.74x
Lane Bryant 7.57% 5.10x
Dressbarn 6.00% 4.73x
REI 1.20% 3.87x
Maurices 10.12% 3.83x
Lorna Jane 0.39% 3.80x
Buckle 6.39% 3.62x
Victoria's Secret 9.36% 3.55x
LOFT 5.07% 3.52x
Jos A. Bank Clothiers 4.30% 3.49x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.04% 5.74x
Nepal News 0.04% 5.49x
Mobile Industry Information 0.08% 5.38x
Winter Sports & Gear 0.04% 4.07x
Italy Cluster 0.03% 3.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Canada Business Cluster 0.08% 3.16x
Police Gear 0.05% 2.83x
Virginia Athletics 0.04% 2.72x
Serbia & Albania Cluster 0.04% 2.69x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male