Dstillery Audiences

ULTA

Audience Size: 594.4 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 594.4 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.07% 3.15x
Small Business COVID-19 Relief Researchers 0.07% 2.33x
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
True Crime Podcast Listeners 0.02% 1.91x
AT&T Wireless Customers 0.07% 1.83x
Caribbean Destination Reopening Researchers 1.84% 1.81x
Venture Capitalists 2.86% 1.78x
Sun Protection Shoppers 3.20% 1.73x
Hematologists 2.41% 1.70x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 15.79% 13.35x
Lane Bryant 7.82% 12.71x
Dressbarn 5.80% 11.31x
LL Bean 0.68% 9.49x
Zumiez 7.97% 9.29x
Buckle 6.61% 9.03x
Victoria's Secret 13.08% 8.95x
Forever 21 4.89% 8.90x
The Childrens Place 9.92% 8.71x
Michael Kors 4.75% 8.65x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.14% 4.78x
California Universities 0.14% 4.25x
Vietnam Cluster 0.07% 3.98x
Southern California Cluster 0.04% 3.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
International Development & Health 0.07% 3.07x
Tahoe & Reno Tourism 0.75% 3.00x
Marijuana 0.07% 3.00x
Canadian Healthcare 0.10% 3.00x
Serbia & Albania Cluster 0.07% 2.97x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female