Dstillery Audiences

ULTA

Audience Size: 634.1 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 634.1 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Country Music Festivals Enthusiasts.

Interest Composition Index
Country Music Festivals Enthusiasts 1.90% 1.22x
Womens Fashion Brands Shoppers 1.60% 1.20x
Florida Gators Fans 1.25% 1.20x
Land Rover Shoppers 1.29% 1.19x
Tahoe Skiers and Snowboarders 1.47% 1.19x
SEC Fans 1.28% 1.18x
Mobile Phone Purchase Intenders 1.45% 1.17x
Makeup Researchers 1.40% 1.16x
Michigan Wolverines Fans 1.21% 1.16x
Houston Trip Planners 1.46% 1.16x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 8.17% 18.56x
Lane Bryant 5.36% 16.31x
Zumiez 3.79% 16.09x
Dressbarn 4.66% 15.59x
Forever 21 4.13% 14.59x
Hollister 1.82% 14.47x
Journeys 2.93% 13.71x
Express 2.51% 13.48x
Eddie Bauer 1.13% 11.96x
Charlotte Russe 1.86% 11.82x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 2.36x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.08% 1.95x
Tahoe & Reno Tourism 0.34% 1.87x
Sports Apparel 0.09% 1.75x
Consumer Rewards 0.07% 1.74x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 1.69x
Homeschooling 0.04% 1.67x
Vietnam Cluster 0.07% 1.62x
Holistic Medicine 0.05% 1.55x
Detroit News 0.92% 1.47x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male