Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.61x |
| Hair Color Shoppers | 3.11% | 1.31x |
| Las Vegas Nightlife Researchers | 3.23% | 1.29x |
| Cosplay Enthusiasts | 3.46% | 1.29x |
| Candy Shoppers | 2.71% | 1.28x |
| Santa Monica Trip Planners | 3.19% | 1.28x |
| Romance Movie and TV enthusiasts | 3.19% | 1.28x |
| Online Daters | 2.62% | 1.27x |
| Womens Subscription Box Shoppers | 2.77% | 1.27x |
| Retail Job Seekers | 3.13% | 1.27x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 22.30% | 10.72x |
| Lane Bryant | 10.79% | 10.63x |
| Dressbarn | 8.83% | 9.43x |
| Joe's Jeans | 0.41% | 8.46x |
| Charlotte Russe | 5.83% | 8.41x |
| Lorna Jane | 0.89% | 8.31x |
| Topshop | 0.67% | 8.06x |
| Buckle | 9.88% | 7.95x |
| Zumiez | 12.72% | 7.81x |
| LL Bean | 1.04% | 7.80x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| Canada Shopping - Kitchenware | 0.03% | 3.13x |
| Electronic Cabling | 0.10% | 3.12x |
| Computer Printers | 0.04% | 2.93x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.72x |
| Hipster Clothing | 0.07% | 2.64x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.61x |
| Paper & Packaging | 0.03% | 2.27x |
| Local & Travel England - East Midlands | 0.03% | 2.27x |
| Arts & Crafts | 0.06% | 2.22x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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