Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 634.1 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Country Music Festivals Enthusiasts.
| Interest | Composition | Index |
| Country Music Festivals Enthusiasts | 1.90% | 1.22x |
| Womens Fashion Brands Shoppers | 1.60% | 1.20x |
| Florida Gators Fans | 1.25% | 1.20x |
| Land Rover Shoppers | 1.29% | 1.19x |
| Tahoe Skiers and Snowboarders | 1.47% | 1.19x |
| SEC Fans | 1.28% | 1.18x |
| Mobile Phone Purchase Intenders | 1.45% | 1.17x |
| Makeup Researchers | 1.40% | 1.16x |
| Michigan Wolverines Fans | 1.21% | 1.16x |
| Houston Trip Planners | 1.46% | 1.16x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 8.17% | 18.56x |
| Lane Bryant | 5.36% | 16.31x |
| Zumiez | 3.79% | 16.09x |
| Dressbarn | 4.66% | 15.59x |
| Forever 21 | 4.13% | 14.59x |
| Hollister | 1.82% | 14.47x |
| Journeys | 2.93% | 13.71x |
| Express | 2.51% | 13.48x |
| Eddie Bauer | 1.13% | 11.96x |
| Charlotte Russe | 1.86% | 11.82x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.06% | 2.36x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.08% | 1.95x |
| Tahoe & Reno Tourism | 0.34% | 1.87x |
| Sports Apparel | 0.09% | 1.75x |
| Consumer Rewards | 0.07% | 1.74x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 1.69x |
| Homeschooling | 0.04% | 1.67x |
| Vietnam Cluster | 0.07% | 1.62x |
| Holistic Medicine | 0.05% | 1.55x |
| Detroit News | 0.92% | 1.47x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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