Dstillery Audiences

ULTA

Audience Size: 667.8 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 667.8 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
Big Box Store Jewelry Sale Shoppers 0.24% 1.97x
AT&T Wireless Customers 0.07% 1.83x
Dermatology Content Readers 1.52% 1.60x
Patio Furniture Shoppers 1.62% 1.59x
Gift Card Researchers 1.29% 1.56x
Child Car Seat Researchers 2.27% 1.56x
Dog Food Researchers 1.83% 1.53x
Costco Deal Blog Readers 1.05% 1.52x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 18.61% 8.16x
Lane Bryant 9.78% 7.61x
Dressbarn 7.33% 7.01x
REI 1.59% 5.83x
Maurices 13.07% 5.70x
Buckle 8.96% 5.66x
Jos A. Bank Clothiers 5.80% 5.54x
Lorna Jane 0.41% 5.49x
Victoria's Secret 12.84% 5.46x
LOFT 6.62% 5.31x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 0.14% 5.42x
Teen Hair 0.14% 3.53x
Canadian Auto 0.07% 3.37x
Comedy Content 0.06% 3.36x
Private Aviation 0.14% 3.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Grilling 0.07% 3.28x
Community Planning & Transportation 0.04% 3.13x
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.07x
Cruise Vacations 0.24% 2.95x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female