Dstillery Audiences

ULTA

Audience Size: 1.7 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.61x
Hair Color Shoppers 3.11% 1.31x
Las Vegas Nightlife Researchers 3.23% 1.29x
Cosplay Enthusiasts 3.46% 1.29x
Candy Shoppers 2.71% 1.28x
Santa Monica Trip Planners 3.19% 1.28x
Romance Movie and TV enthusiasts 3.19% 1.28x
Online Daters 2.62% 1.27x
Womens Subscription Box Shoppers 2.77% 1.27x
Retail Job Seekers 3.13% 1.27x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 22.30% 10.72x
Lane Bryant 10.79% 10.63x
Dressbarn 8.83% 9.43x
Joe's Jeans 0.41% 8.46x
Charlotte Russe 5.83% 8.41x
Lorna Jane 0.89% 8.31x
Topshop 0.67% 8.06x
Buckle 9.88% 7.95x
Zumiez 12.72% 7.81x
LL Bean 1.04% 7.80x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Canada Shopping - Kitchenware 0.03% 3.13x
Electronic Cabling 0.10% 3.12x
Computer Printers 0.04% 2.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.72x
Hipster Clothing 0.07% 2.64x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.61x
Paper & Packaging 0.03% 2.27x
Local & Travel England - East Midlands 0.03% 2.27x
Arts & Crafts 0.06% 2.22x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female