Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 256.1 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 2.05x |
| T-Mobile Customers | 0.10% | 2.04x |
| Family Adventures Travelers | 0.49% | 2.01x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.21% | 1.98x |
| COVID Symptoms Researchers | 0.53% | 1.94x |
| True Crime Podcast Listeners | 0.70% | 1.93x |
| AT&T Wireless Customers | 0.07% | 1.83x |
| Big Box Store Jewelry Sale Shoppers | 0.25% | 1.81x |
| Medical Science Researchers | 0.74% | 1.73x |
| Fort Lauderdale Trip Planners | 1.48% | 1.73x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 11.89% | 19.30x |
| Lane Bryant | 4.96% | 18.63x |
| Dressbarn | 4.80% | 18.02x |
| Levi Strauss | 1.63% | 12.89x |
| REI | 1.07% | 11.80x |
| Buckle | 5.19% | 11.44x |
| Mens Wearhouse | 4.72% | 11.25x |
| Maurices | 7.06% | 10.96x |
| Victoria's Secret | 5.27% | 10.66x |
| Calvin Klein | 0.28% | 10.29x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.16% | 6.66x |
| New Jersey Travel Location Cluster | 0.41% | 4.04x |
| New England & Ivy League Sports | 0.08% | 3.84x |
| Public Policy Media | 0.08% | 3.80x |
| Spanish Health & Wellness | 0.12% | 3.62x |
| Motorsport Equipment | 0.21% | 3.55x |
| Serbia & Albania Cluster | 0.07% | 3.51x |
| US Military Cluster | 0.08% | 3.44x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.08% | 3.44x |
| Spanish Lifestyle & Health | 0.08% | 3.41x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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