Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 594.4 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.07% | 3.15x |
| Small Business COVID-19 Relief Researchers | 0.07% | 2.33x |
| Verizon Wireless Customers | 0.10% | 2.05x |
| T-Mobile Customers | 0.10% | 2.04x |
| True Crime Podcast Listeners | 0.02% | 1.91x |
| AT&T Wireless Customers | 0.07% | 1.83x |
| Caribbean Destination Reopening Researchers | 1.84% | 1.81x |
| Venture Capitalists | 2.86% | 1.78x |
| Sun Protection Shoppers | 3.20% | 1.73x |
| Hematologists | 2.41% | 1.70x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 15.79% | 13.35x |
| Lane Bryant | 7.82% | 12.71x |
| Dressbarn | 5.80% | 11.31x |
| LL Bean | 0.68% | 9.49x |
| Zumiez | 7.97% | 9.29x |
| Buckle | 6.61% | 9.03x |
| Victoria's Secret | 13.08% | 8.95x |
| Forever 21 | 4.89% | 8.90x |
| The Childrens Place | 9.92% | 8.71x |
| Michael Kors | 4.75% | 8.65x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.14% | 4.78x |
| California Universities | 0.14% | 4.25x |
| Vietnam Cluster | 0.07% | 3.98x |
| Southern California Cluster | 0.04% | 3.40x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| International Development & Health | 0.07% | 3.07x |
| Tahoe & Reno Tourism | 0.75% | 3.00x |
| Marijuana | 0.07% | 3.00x |
| Canadian Healthcare | 0.10% | 3.00x |
| Serbia & Albania Cluster | 0.07% | 2.97x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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