Dstillery Audiences

ULTA

Audience Size: 1.8 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 1.79% 1.31x
Tahoe Skiers and Snowboarders 1.74% 1.30x
Las Vegas Hotel Researchers 1.60% 1.27x
Rodeo Enthusiasts 1.53% 1.22x
Theme Park Researchers 1.51% 1.19x
Georgia Trip Planners 1.76% 1.18x
Supermarket Shoppers 1.62% 1.18x
Hospital Executives 1.56% 1.18x
San Francisco Trip Planners 1.92% 1.17x
Long Beach California Trip Planners 1.96% 1.16x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 11.92% 11.90x
Lane Bryant 8.45% 10.98x
Dressbarn 6.87% 10.59x
Buckle 2.92% 10.54x
Hollister 4.11% 10.37x
Eddie Bauer 2.32% 10.28x
Zumiez 6.42% 9.96x
Express 3.90% 9.67x
Charlotte Russe 2.98% 9.51x
Forever 21 6.59% 9.31x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is South Florida Cluster.

Content Affinity Composition Index
South Florida Cluster 1.74% 1.15x
Georgia Cluster 2.21% 1.15x
Chain Restaurants 1.93% 1.12x
Apple Blogs & Hacks 1.53% 1.11x
Furniture Shopping 2.16% 1.10x
Sports Fanatics 5.10% 1.09x
Los Angeles News 1.54% 1.09x
Colorado News 1.77% 1.08x
Latest Sports News 3.59% 1.07x
Movie & Comic Book News 2.65% 1.06x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female