Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Keto Receipe Researchers.
| Interest | Composition | Index |
| Keto Receipe Researchers | 2.80% | 1.40x |
| Coffee Chain Shoppers | 2.47% | 1.37x |
| Soda Drinkers | 2.51% | 1.35x |
| North West State Fair Visitors | 3.19% | 1.33x |
| Hallmark Channel Movie Fans | 2.61% | 1.33x |
| Tech-Savvy Moms | 2.47% | 1.33x |
| Scuba Diving Enthusiasts | 2.77% | 1.33x |
| Beauty & Skincare Buyers | 2.79% | 1.33x |
| Makeup Researchers | 2.91% | 1.32x |
| IT Decision Makers | 2.58% | 1.32x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 21.61% | 11.05x |
| Lane Bryant | 10.49% | 10.88x |
| Dressbarn | 8.30% | 9.72x |
| Charlotte Russe | 4.64% | 8.76x |
| Joe's Jeans | 0.34% | 8.18x |
| Buckle | 9.78% | 8.15x |
| LL Bean | 1.03% | 8.10x |
| Lorna Jane | 0.73% | 8.06x |
| Zumiez | 12.23% | 7.95x |
| Eddie Bauer | 4.17% | 7.85x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.05% | 4.78x |
| South Carolina Travel | 0.03% | 4.67x |
| Scotland Travel | 0.03% | 3.93x |
| Cars, Travel & Food | 0.02% | 3.76x |
| Southern California Cluster | 0.08% | 3.71x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| London Tourism & Events | 0.03% | 3.22x |
| Unique & Personalized Fashion | 0.28% | 2.73x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.61x |
| Local & Travel England - East Midlands | 0.06% | 2.60x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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