Dstillery Audiences

ULTA

Audience Size: 1.7 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.03x
Chicago Trip Planners 2.70% 1.53x
Work Comes First Travelers 0.02% 1.52x
Chicago Blackhawks Fans 1.89% 1.45x
Chicago Cubs Fans 1.86% 1.45x
Executive Travelers 0.02% 1.43x
Detroit Pistons Fans 1.67% 1.41x
Midwestern Voters 1.63% 1.32x
Los Angeles Angels Fans 1.62% 1.31x
MLB Fans 1.76% 1.31x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 13.87% 10.96x
Lane Bryant 8.67% 10.05x
Dressbarn 7.26% 9.55x
Buckle 6.23% 9.45x
Hollister 4.71% 9.14x
Eddie Bauer 2.87% 9.11x
Zumiez 7.81% 8.50x
Charlotte Russe 4.28% 8.41x
Mens Wearhouse 13.06% 8.07x
Express 5.66% 8.02x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.01% 7.85x
Survey Websites 0.02% 4.02x
Environmentally Friendly Cars 0.02% 3.55x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.18x
Local & Travel England - Northern England 0.04% 3.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 2.86x
Content Streamers & Downloaders 0.01% 2.13x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 2.12x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.06x
Scuba Diving 0.04% 2.00x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male