Dstillery Audiences

ULTA

Audience Size: 753.7 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 753.7 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.03x
Work Comes First Travelers 0.02% 1.52x
Executive Travelers 0.02% 1.43x
Santa Monica Trip Planners 3.02% 1.40x
Los Angeles Mass Transit Commuters 3.08% 1.40x
Los Angeles Angels Fans 2.64% 1.38x
Fragrance Shoppers 2.70% 1.35x
Los Angeles Trip Planners 2.92% 1.35x
Reality TV Show Watchers 2.41% 1.34x
Los Angeles Dodgers Fans 2.84% 1.34x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 19.69% 10.71x
Lane Bryant 9.67% 10.16x
Dressbarn 8.61% 9.14x
Lorna Jane 0.75% 8.28x
Buckle 9.07% 8.00x
Charlotte Russe 7.30% 7.94x
Eddie Bauer 3.94% 7.80x
Hollister 6.77% 7.78x
Zumiez 10.77% 7.71x
Express 8.97% 7.66x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.07% 2.91x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.90x
Consumer Rewards 0.03% 2.72x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.61x
Costumes 0.09% 2.61x
South Carolina Travel 0.02% 2.44x
Assorted Topics (Television, Origami, Men's Health) 0.07% 2.37x
Alternative Streaming Services 0.03% 2.01x
Scotland Travel 0.02% 2.00x
Apartment & Community Real Estate Researchers 0.04% 1.94x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male