Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 2.05x |
| T-Mobile Customers | 0.10% | 2.04x |
| AT&T Wireless Customers | 0.07% | 1.83x |
| Wireless Headphone Researchers | 0.30% | 1.51x |
| Houston Activity Researchers | 1.71% | 1.40x |
| Teaching Resources Researchers | 2.55% | 1.40x |
| Teen Girl Clothing Shoppers | 3.97% | 1.37x |
| North West State Fair Visitors | 3.32% | 1.37x |
| Holiday Gift Shoppers | 1.14% | 1.37x |
| Beauty & Skincare Buyers | 2.75% | 1.36x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 22.42% | 4.28x |
| Lane Bryant | 11.88% | 4.06x |
| Johnston and Murphy | 0.02% | 3.99x |
| Dressbarn | 9.08% | 3.79x |
| Lorna Jane | 0.64% | 3.53x |
| REI | 1.96% | 3.45x |
| Maurices | 15.22% | 3.22x |
| Buckle | 11.04% | 3.20x |
| LOFT | 8.72% | 3.17x |
| Jos A. Bank Clothiers | 7.24% | 3.16x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 0.04% | 6.25x |
| Healthcare Jobs | 0.02% | 3.98x |
| Canada Travel & Tourism | 0.02% | 3.58x |
| Data Centers | 0.08% | 3.55x |
| Pet Supplies | 0.02% | 3.50x |
| Greece Cluster | 0.02% | 3.42x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| Community Planning & Transportation | 0.04% | 3.06x |
| Art News & Products | 0.02% | 2.92x |
| Turkey & Iran Cluster | 0.02% | 2.88x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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