Dstillery Audiences

ULTA

Audience Size: 338.7 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 338.7 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
True Crime Podcast Listeners 0.02% 1.91x
AT&T Wireless Customers 0.07% 1.83x
Sun Protection Shoppers 3.43% 1.64x
Real Estate Decision Makers 2.61% 1.63x
Ballet Enthusiasts 2.39% 1.62x
Boston Red Sox Fans 3.21% 1.59x
Budget Small Business Researchers 2.54% 1.57x
Last Minute Travelers 2.54% 1.57x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 13.17% 12.32x
Lane Bryant 7.11% 11.69x
Dressbarn 5.75% 10.46x
Lorna Jane 0.17% 8.80x
Victoria's Secret 6.73% 8.31x
Calvin Klein 0.08% 8.15x
REI 1.26% 8.10x
LOFT 3.81% 7.89x
Maurices 8.30% 7.67x
Buckle 4.10% 7.66x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.10% 5.83x
Christian Music 0.11% 4.65x
Lacrosse College Athletics 0.17% 4.65x
Science Education & Academia 0.18% 3.93x
Bridal Fashion 0.11% 3.56x
Higher Education 0.07% 3.52x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.18% 3.49x
Custom Gifts 0.25% 3.40x
Southern California Cluster 0.04% 3.40x
Beauty & Cosmetics 0.21% 3.38x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male