Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.24% | 2.49x |
| True Crime Podcast Listeners | 0.02% | 1.91x |
| Real Estate Decision Makers | 3.34% | 1.83x |
| New York City Events Researchers | 2.95% | 1.74x |
| Restaurant Menu Researchers | 2.84% | 1.57x |
| Readers of Jamaican Content | 2.93% | 1.55x |
| Kosher Recipe Researchers | 2.95% | 1.55x |
| Online Grocery Shoppers | 3.17% | 1.53x |
| Online Payroll Services Users | 2.97% | 1.53x |
| Curly Hair Care Shoppers | 2.97% | 1.49x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Curious about what else the Ulta audience is interested in?
Sign Up
APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 20.85% | 12.03x |
| Lane Bryant | 10.17% | 11.80x |
| Dressbarn | 7.74% | 10.59x |
| Charlotte Russe | 2.90% | 9.31x |
| Zumiez | 12.30% | 8.98x |
| LL Bean | 1.01% | 8.95x |
| Buckle | 9.63% | 8.80x |
| Forever 21 | 7.65% | 8.73x |
| Lorna Jane | 0.61% | 8.63x |
| Express | 11.54% | 8.61x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Want to find more of the Ulta audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.13% | 4.75x |
| Holistic Medicine | 0.07% | 4.24x |
| Shipping & Logistics | 0.07% | 3.99x |
| Italy Cluster | 0.04% | 3.47x |
| Southern California Cluster | 0.04% | 3.40x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| New York City Education & News Cluster | 0.89% | 3.31x |
| Mysticism | 0.04% | 3.25x |
| Feminism | 0.13% | 3.01x |
| Vancouver British Columbia Research Cluster | 0.05% | 2.97x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Want to see more of the Content Affinities the Ulta audience visits?
Sign Up
DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Ulta audience?
Sign Up