Dstillery Audiences

ULTA

Audience Size: 1.7 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 2.59x
Countdown to the Beach Travelers 0.02% 2.03x
Work Comes First Travelers 0.02% 1.52x
Executive Travelers 0.02% 1.43x
Midwestern Voters 2.60% 1.23x
Country Music Festivals Enthusiasts 3.14% 1.21x
Womens Subscription Box Shoppers 2.94% 1.17x
Detroit Pistons Fans 2.36% 1.15x
Beauty & Skincare Buyers 2.92% 1.15x
Long Beach California Trip Planners 3.20% 1.14x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 17.15% 10.80x
Lane Bryant 9.01% 9.98x
Dressbarn 7.91% 9.22x
Lorna Jane 0.67% 8.82x
Buckle 8.35% 8.48x
Hollister 6.11% 8.32x
Eddie Bauer 3.51% 8.22x
Charlotte Russe 6.03% 8.13x
Zumiez 9.57% 7.79x
Mens Wearhouse 12.53% 7.61x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.19x
Local & Travel England - Northern England 0.02% 2.64x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.60x
Cars, Travel & Food 0.05% 2.07x
Scuba Diving 0.04% 2.06x
Germany Cluster 0.02% 2.00x
Quebec Job Seeker Cluster 0.01% 1.89x
Mexico Travel 0.06% 1.79x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.76x
Community Planning & Transportation 0.07% 1.69x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female