Dstillery Audiences

ULTA

Audience Size: 152.6 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 152.6 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
Android Fans 3.41% 2.00x
Photography Enthusiasts 2.73% 1.97x
Web Design Researchers 2.96% 1.96x
Curly Hair Care Shoppers 2.50% 1.95x
Hard Seltzer Aficionados 1.71% 1.95x
Telemedicine Content Readers 1.48% 1.94x
Women's Fitness Enthusiasts 2.39% 1.93x
Podcast Listeners 3.41% 1.92x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 13.64% 12.40x
Lane Bryant 6.80% 11.85x
Dressbarn 5.31% 9.94x
Lorna Jane 0.19% 9.85x
REI 1.23% 9.52x
Calvin Klein 0.14% 9.29x
LOFT 4.46% 8.20x
Lululemon 1.78% 8.11x
Victoria's Secret 8.95% 8.10x
Maurices 8.91% 8.09x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.68% 10.87x
Medical & Pharmaceutical Scholarship 0.46% 7.04x
International Travel 0.34% 4.97x
Personal Investment & Advisor Researchers 1.02% 4.38x
Fire Fighting 0.10% 4.37x
Alaska Cluster 0.34% 3.92x
New England Universities 0.34% 3.42x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.80% 3.38x
Pool Cleaning 0.07% 3.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male