Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Chicago Trip Planners | 2.70% | 1.53x |
| Work Comes First Travelers | 0.02% | 1.52x |
| Chicago Blackhawks Fans | 1.89% | 1.45x |
| Chicago Cubs Fans | 1.86% | 1.45x |
| Executive Travelers | 0.02% | 1.43x |
| Detroit Pistons Fans | 1.67% | 1.41x |
| Midwestern Voters | 1.63% | 1.32x |
| Los Angeles Angels Fans | 1.62% | 1.31x |
| MLB Fans | 1.76% | 1.31x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Curious about what else the Ulta audience is interested in?
Sign Up
APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 13.87% | 10.96x |
| Lane Bryant | 8.67% | 10.05x |
| Dressbarn | 7.26% | 9.55x |
| Buckle | 6.23% | 9.45x |
| Hollister | 4.71% | 9.14x |
| Eddie Bauer | 2.87% | 9.11x |
| Zumiez | 7.81% | 8.50x |
| Charlotte Russe | 4.28% | 8.41x |
| Mens Wearhouse | 13.06% | 8.07x |
| Express | 5.66% | 8.02x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Want to find more of the Ulta audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.01% | 7.85x |
| Survey Websites | 0.02% | 4.02x |
| Environmentally Friendly Cars | 0.02% | 3.55x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.18x |
| Local & Travel England - Northern England | 0.04% | 3.05x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 2.86x |
| Content Streamers & Downloaders | 0.01% | 2.13x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 2.12x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.06x |
| Scuba Diving | 0.04% | 2.00x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Want to see more of the Content Affinities the Ulta audience visits?
Sign Up
DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Ulta audience?
Sign Up