Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Executive Travelers | 0.02% | 1.43x |
| Rodeo Enthusiasts | 1.80% | 1.39x |
| Chicago Trip Planners | 1.84% | 1.34x |
| Jewelry & Watch Shoppers | 1.50% | 1.32x |
| Work Hard, Play Hard Travelers | 0.02% | 1.32x |
| Tahoe Skiers and Snowboarders | 1.78% | 1.31x |
| GMC Vehicle Shopper | 1.54% | 1.31x |
| Las Vegas Hotel Researchers | 1.58% | 1.31x |
| Engagement Ring Shoppers | 1.70% | 1.30x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 10.79% | 13.27x |
| Zumiez | 5.18% | 12.18x |
| Lane Bryant | 7.40% | 11.95x |
| Dressbarn | 6.52% | 11.77x |
| Hollister | 2.91% | 11.38x |
| Forever 21 | 5.91% | 11.02x |
| Express | 3.67% | 10.81x |
| Eddie Bauer | 1.83% | 10.49x |
| Journeys | 4.56% | 10.48x |
| Charlotte Russe | 2.71% | 10.19x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.02% | 2.59x |
| Tahoe & Reno Tourism | 0.49% | 2.48x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.42x |
| General Interest | 0.02% | 2.15x |
| Men's Fashion Shopping | 0.02% | 2.13x |
| Holistic Medicine | 0.06% | 2.02x |
| Cuba & Mexico Media | 0.09% | 1.98x |
| Franchising | 0.03% | 1.98x |
| Texas Off-Roading | 0.01% | 1.84x |
| Canada Travel & Tourism | 0.03% | 1.77x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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