Dstillery Audiences

ULTA

Audience Size: 349.9 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 349.9 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
AT&T Wireless Customers 0.07% 1.83x
Telemedicine Content Readers 1.44% 1.59x
Home Interior Design Enthusiasts 2.32% 1.58x
Texas Activity Researchers 2.53% 1.56x
Trendy Shoe Shoppers 2.11% 1.56x
Home-Made Face Mask Researchers 1.62% 1.53x
Austin Trip Planners 3.72% 1.52x
Ergonomic Office Supplies Shoppers 3.13% 1.52x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 15.34% 11.28x
Lane Bryant 7.92% 10.59x
Dressbarn 6.41% 9.37x
Lorna Jane 0.21% 8.49x
REI 1.47% 8.24x
Eddie Bauer 2.60% 7.92x
Calvin Klein 0.12% 7.74x
Victoria's Secret 9.01% 7.71x
Buckle 5.70% 7.33x
LOFT 4.71% 7.32x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Addiction & Recovery Reference.

Content Affinity Composition Index
Addiction & Recovery Reference 0.11% 5.59x
Yard Structures 0.14% 4.90x
Lacrosse College Athletics 0.17% 4.65x
Diamonds & Precious Metals 0.11% 4.33x
Pool Cleaning 0.11% 4.26x
Bird Watching 0.09% 4.05x
Machines & Industrial Supplies 0.11% 3.76x
Work Productivity 0.07% 3.52x
Weather Information 0.07% 3.49x
Mobile Phone Networks 0.11% 3.46x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female