Dstillery Audiences

ULTA

Audience Size: 256.1 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 256.1 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
Family Adventures Travelers 0.49% 2.01x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.21% 1.98x
COVID Symptoms Researchers 0.53% 1.94x
True Crime Podcast Listeners 0.70% 1.93x
AT&T Wireless Customers 0.07% 1.83x
Big Box Store Jewelry Sale Shoppers 0.25% 1.81x
Medical Science Researchers 0.74% 1.73x
Fort Lauderdale Trip Planners 1.48% 1.73x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 11.89% 19.30x
Lane Bryant 4.96% 18.63x
Dressbarn 4.80% 18.02x
Levi Strauss 1.63% 12.89x
REI 1.07% 11.80x
Buckle 5.19% 11.44x
Mens Wearhouse 4.72% 11.25x
Maurices 7.06% 10.96x
Victoria's Secret 5.27% 10.66x
Calvin Klein 0.28% 10.29x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.16% 6.66x
New Jersey Travel Location Cluster 0.41% 4.04x
New England & Ivy League Sports 0.08% 3.84x
Public Policy Media 0.08% 3.80x
Spanish Health & Wellness 0.12% 3.62x
Motorsport Equipment 0.21% 3.55x
Serbia & Albania Cluster 0.07% 3.51x
US Military Cluster 0.08% 3.44x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.08% 3.44x
Spanish Lifestyle & Health 0.08% 3.41x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male