Dstillery Audiences

ULTA

Audience Size: 1.6 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.05x
T-Mobile Customers 0.10% 2.04x
AT&T Wireless Customers 0.07% 1.83x
Wireless Headphone Researchers 0.30% 1.51x
Houston Activity Researchers 1.71% 1.40x
Teaching Resources Researchers 2.55% 1.40x
Teen Girl Clothing Shoppers 3.97% 1.37x
North West State Fair Visitors 3.32% 1.37x
Holiday Gift Shoppers 1.14% 1.37x
Beauty & Skincare Buyers 2.75% 1.36x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 22.42% 4.28x
Lane Bryant 11.88% 4.06x
Johnston and Murphy 0.02% 3.99x
Dressbarn 9.08% 3.79x
Lorna Jane 0.64% 3.53x
REI 1.96% 3.45x
Maurices 15.22% 3.22x
Buckle 11.04% 3.20x
LOFT 8.72% 3.17x
Jos A. Bank Clothiers 7.24% 3.16x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.04% 6.25x
Healthcare Jobs 0.02% 3.98x
Canada Travel & Tourism 0.02% 3.58x
Data Centers 0.08% 3.55x
Pet Supplies 0.02% 3.50x
Greece Cluster 0.02% 3.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Community Planning & Transportation 0.04% 3.06x
Art News & Products 0.02% 2.92x
Turkey & Iran Cluster 0.02% 2.88x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male