Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 2.59x |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Work Comes First Travelers | 0.02% | 1.52x |
| Executive Travelers | 0.02% | 1.43x |
| Midwestern Voters | 2.60% | 1.23x |
| Country Music Festivals Enthusiasts | 3.14% | 1.21x |
| Womens Subscription Box Shoppers | 2.94% | 1.17x |
| Detroit Pistons Fans | 2.36% | 1.15x |
| Beauty & Skincare Buyers | 2.92% | 1.15x |
| Long Beach California Trip Planners | 3.20% | 1.14x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 17.15% | 10.80x |
| Lane Bryant | 9.01% | 9.98x |
| Dressbarn | 7.91% | 9.22x |
| Lorna Jane | 0.67% | 8.82x |
| Buckle | 8.35% | 8.48x |
| Hollister | 6.11% | 8.32x |
| Eddie Bauer | 3.51% | 8.22x |
| Charlotte Russe | 6.03% | 8.13x |
| Zumiez | 9.57% | 7.79x |
| Mens Wearhouse | 12.53% | 7.61x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.19x |
| Local & Travel England - Northern England | 0.02% | 2.64x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.60x |
| Cars, Travel & Food | 0.05% | 2.07x |
| Scuba Diving | 0.04% | 2.06x |
| Germany Cluster | 0.02% | 2.00x |
| Quebec Job Seeker Cluster | 0.01% | 1.89x |
| Mexico Travel | 0.06% | 1.79x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.76x |
| Community Planning & Transportation | 0.07% | 1.69x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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