Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 667.8 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 2.05x |
| T-Mobile Customers | 0.10% | 2.04x |
| Big Box Store Jewelry Sale Shoppers | 0.24% | 1.97x |
| AT&T Wireless Customers | 0.07% | 1.83x |
| Dermatology Content Readers | 1.52% | 1.60x |
| Patio Furniture Shoppers | 1.62% | 1.59x |
| Gift Card Researchers | 1.29% | 1.56x |
| Child Car Seat Researchers | 2.27% | 1.56x |
| Dog Food Researchers | 1.83% | 1.53x |
| Costco Deal Blog Readers | 1.05% | 1.52x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 18.61% | 8.16x |
| Lane Bryant | 9.78% | 7.61x |
| Dressbarn | 7.33% | 7.01x |
| REI | 1.59% | 5.83x |
| Maurices | 13.07% | 5.70x |
| Buckle | 8.96% | 5.66x |
| Jos A. Bank Clothiers | 5.80% | 5.54x |
| Lorna Jane | 0.41% | 5.49x |
| Victoria's Secret | 12.84% | 5.46x |
| LOFT | 6.62% | 5.31x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Medical Journals.
| Content Affinity | Composition | Index |
| Medical Journals | 0.14% | 5.42x |
| Teen Hair | 0.14% | 3.53x |
| Canadian Auto | 0.07% | 3.37x |
| Comedy Content | 0.06% | 3.36x |
| Private Aviation | 0.14% | 3.34x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| Grilling | 0.07% | 3.28x |
| Community Planning & Transportation | 0.04% | 3.13x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 3.07x |
| Cruise Vacations | 0.24% | 2.95x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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