Dstillery Audiences

ULTA

Audience Size: 1.3 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.03x
Executive Travelers 0.02% 1.43x
Rodeo Enthusiasts 1.80% 1.39x
Chicago Trip Planners 1.84% 1.34x
Jewelry & Watch Shoppers 1.50% 1.32x
Work Hard, Play Hard Travelers 0.02% 1.32x
Tahoe Skiers and Snowboarders 1.78% 1.31x
GMC Vehicle Shopper 1.54% 1.31x
Las Vegas Hotel Researchers 1.58% 1.31x
Engagement Ring Shoppers 1.70% 1.30x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 10.79% 13.27x
Zumiez 5.18% 12.18x
Lane Bryant 7.40% 11.95x
Dressbarn 6.52% 11.77x
Hollister 2.91% 11.38x
Forever 21 5.91% 11.02x
Express 3.67% 10.81x
Eddie Bauer 1.83% 10.49x
Journeys 4.56% 10.48x
Charlotte Russe 2.71% 10.19x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 2.59x
Tahoe & Reno Tourism 0.49% 2.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.42x
General Interest 0.02% 2.15x
Men's Fashion Shopping 0.02% 2.13x
Holistic Medicine 0.06% 2.02x
Cuba & Mexico Media 0.09% 1.98x
Franchising 0.03% 1.98x
Texas Off-Roading 0.01% 1.84x
Canada Travel & Tourism 0.03% 1.77x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female