Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 753.7 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Work Comes First Travelers | 0.02% | 1.52x |
| Executive Travelers | 0.02% | 1.43x |
| Santa Monica Trip Planners | 3.02% | 1.40x |
| Los Angeles Mass Transit Commuters | 3.08% | 1.40x |
| Los Angeles Angels Fans | 2.64% | 1.38x |
| Fragrance Shoppers | 2.70% | 1.35x |
| Los Angeles Trip Planners | 2.92% | 1.35x |
| Reality TV Show Watchers | 2.41% | 1.34x |
| Los Angeles Dodgers Fans | 2.84% | 1.34x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 19.69% | 10.71x |
| Lane Bryant | 9.67% | 10.16x |
| Dressbarn | 8.61% | 9.14x |
| Lorna Jane | 0.75% | 8.28x |
| Buckle | 9.07% | 8.00x |
| Charlotte Russe | 7.30% | 7.94x |
| Eddie Bauer | 3.94% | 7.80x |
| Hollister | 6.77% | 7.78x |
| Zumiez | 10.77% | 7.71x |
| Express | 8.97% | 7.66x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 0.07% | 2.91x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.90x |
| Consumer Rewards | 0.03% | 2.72x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.61x |
| Costumes | 0.09% | 2.61x |
| South Carolina Travel | 0.02% | 2.44x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 2.37x |
| Alternative Streaming Services | 0.03% | 2.01x |
| Scotland Travel | 0.02% | 2.00x |
| Apartment & Community Real Estate Researchers | 0.04% | 1.94x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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