Dstillery Audiences

ULTA

Audience Size: 1.3 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.24% 2.49x
True Crime Podcast Listeners 0.02% 1.91x
Real Estate Decision Makers 3.34% 1.83x
New York City Events Researchers 2.95% 1.74x
Restaurant Menu Researchers 2.84% 1.57x
Readers of Jamaican Content 2.93% 1.55x
Kosher Recipe Researchers 2.95% 1.55x
Online Grocery Shoppers 3.17% 1.53x
Online Payroll Services Users 2.97% 1.53x
Curly Hair Care Shoppers 2.97% 1.49x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 20.85% 12.03x
Lane Bryant 10.17% 11.80x
Dressbarn 7.74% 10.59x
Charlotte Russe 2.90% 9.31x
Zumiez 12.30% 8.98x
LL Bean 1.01% 8.95x
Buckle 9.63% 8.80x
Forever 21 7.65% 8.73x
Lorna Jane 0.61% 8.63x
Express 11.54% 8.61x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.13% 4.75x
Holistic Medicine 0.07% 4.24x
Shipping & Logistics 0.07% 3.99x
Italy Cluster 0.04% 3.47x
Southern California Cluster 0.04% 3.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
New York City Education & News Cluster 0.89% 3.31x
Mysticism 0.04% 3.25x
Feminism 0.13% 3.01x
Vancouver British Columbia Research Cluster 0.05% 2.97x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female