Dstillery Audiences

ULTA

Audience Size: 154.2 Thousand Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 154.2 thousand unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Skin Disorder Researchers.

Interest Composition Index
Skin Disorder Researchers 6.41% 5.01x
Revolutionary War History Buffs 6.41% 4.18x
Coffee Chain Shoppers 5.13% 4.12x
Fathers Day Celebrators 3.85% 4.00x
Mother's Day Celebrators 3.85% 3.86x
Las Vegas Nightlife Researchers 5.13% 3.81x
St. Louis Trip Planners 6.41% 3.72x
Coffee Lovers 3.85% 3.64x
Readers of Guatemalan Content 6.41% 3.58x
Soccer Fans 3.85% 3.51x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 15.09% 15.42x
LOFT 5.95% 11.56x
Eddie Bauer 3.34% 11.26x
Free People 2.18% 11.12x
REI 2.04% 11.05x
Lane Bryant 5.66% 10.69x
Dressbarn 5.81% 10.56x
Kate Spade 2.32% 10.38x
Gymboree 4.93% 9.91x
Jos A. Bank Clothiers 4.06% 9.91x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.17% 4.65x
Fire Fighting 0.10% 4.37x
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 3.90x
Apartment Hunting 2.56% 3.81x
Medical & Pharmaceutical Scholarship 0.30% 3.72x
African-American Hair 0.15% 3.70x
Pool Cleaning 0.07% 3.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.85% 3.30x
Natural & Healthy Living Researchers 0.07% 3.24x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female