Dstillery Audiences

ULTA

Audience Size: 1.5 Million Devices

Explore the Ulta Audience

Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Ulta audience.

Dstillery Crafted Audiences

INTERESTS

The Ulta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ulta audience is Keto Receipe Researchers.

Interest Composition Index
Keto Receipe Researchers 2.80% 1.40x
Coffee Chain Shoppers 2.47% 1.37x
Soda Drinkers 2.51% 1.35x
North West State Fair Visitors 3.19% 1.33x
Hallmark Channel Movie Fans 2.61% 1.33x
Tech-Savvy Moms 2.47% 1.33x
Scuba Diving Enthusiasts 2.77% 1.33x
Beauty & Skincare Buyers 2.79% 1.33x
Makeup Researchers 2.91% 1.32x
IT Decision Makers 2.58% 1.32x
Composition Percentage: The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ulta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.

Location Composition Index
Old Navy 21.61% 11.05x
Lane Bryant 10.49% 10.88x
Dressbarn 8.30% 9.72x
Charlotte Russe 4.64% 8.76x
Joe's Jeans 0.34% 8.18x
Buckle 9.78% 8.15x
LL Bean 1.03% 8.10x
Lorna Jane 0.73% 8.06x
Zumiez 12.23% 7.95x
Eddie Bauer 4.17% 7.85x
Composition Percentage: The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ulta audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 4.78x
South Carolina Travel 0.03% 4.67x
Scotland Travel 0.03% 3.93x
Cars, Travel & Food 0.02% 3.76x
Southern California Cluster 0.08% 3.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
London Tourism & Events 0.03% 3.22x
Unique & Personalized Fashion 0.28% 2.73x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.61x
Local & Travel England - East Midlands 0.06% 2.60x
Composition Percentage: The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ulta audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female