Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 338.7 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 2.05x |
| T-Mobile Customers | 0.10% | 2.04x |
| True Crime Podcast Listeners | 0.02% | 1.91x |
| AT&T Wireless Customers | 0.07% | 1.83x |
| Sun Protection Shoppers | 3.43% | 1.64x |
| Real Estate Decision Makers | 2.61% | 1.63x |
| Ballet Enthusiasts | 2.39% | 1.62x |
| Boston Red Sox Fans | 3.21% | 1.59x |
| Budget Small Business Researchers | 2.54% | 1.57x |
| Last Minute Travelers | 2.54% | 1.57x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 13.17% | 12.32x |
| Lane Bryant | 7.11% | 11.69x |
| Dressbarn | 5.75% | 10.46x |
| Lorna Jane | 0.17% | 8.80x |
| Victoria's Secret | 6.73% | 8.31x |
| Calvin Klein | 0.08% | 8.15x |
| REI | 1.26% | 8.10x |
| LOFT | 3.81% | 7.89x |
| Maurices | 8.30% | 7.67x |
| Buckle | 4.10% | 7.66x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.10% | 5.83x |
| Christian Music | 0.11% | 4.65x |
| Lacrosse College Athletics | 0.17% | 4.65x |
| Science Education & Academia | 0.18% | 3.93x |
| Bridal Fashion | 0.11% | 3.56x |
| Higher Education | 0.07% | 3.52x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.18% | 3.49x |
| Custom Gifts | 0.25% | 3.40x |
| Southern California Cluster | 0.04% | 3.40x |
| Beauty & Cosmetics | 0.21% | 3.38x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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