Explore the Ulta Audience
Below you'll find more information about the Ulta audience, broken down in different categories based on their digital and physical behaviors. These are 154.2 thousand unique devices whose actions qualify for the Ulta audience.
INTERESTS
The Ulta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ulta audience is Skin Disorder Researchers.
| Interest | Composition | Index |
| Skin Disorder Researchers | 6.41% | 5.01x |
| Revolutionary War History Buffs | 6.41% | 4.18x |
| Coffee Chain Shoppers | 5.13% | 4.12x |
| Fathers Day Celebrators | 3.85% | 4.00x |
| Mother's Day Celebrators | 3.85% | 3.86x |
| Las Vegas Nightlife Researchers | 5.13% | 3.81x |
| St. Louis Trip Planners | 6.41% | 3.72x |
| Coffee Lovers | 3.85% | 3.64x |
| Readers of Guatemalan Content | 6.41% | 3.58x |
| Soccer Fans | 3.85% | 3.51x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Interest attribute.
Index: A comparison of the Ulta audience to the internet population.
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APPAREL RETAILERS
The Ulta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ulta audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 15.09% | 15.42x |
| LOFT | 5.95% | 11.56x |
| Eddie Bauer | 3.34% | 11.26x |
| Free People | 2.18% | 11.12x |
| REI | 2.04% | 11.05x |
| Lane Bryant | 5.66% | 10.69x |
| Dressbarn | 5.81% | 10.56x |
| Kate Spade | 2.32% | 10.38x |
| Gymboree | 4.93% | 9.91x |
| Jos A. Bank Clothiers | 4.06% | 9.91x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Location attribute.
Index: A comparison of the Ulta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ulta audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.17% | 4.65x |
| Fire Fighting | 0.10% | 4.37x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.15% | 3.90x |
| Apartment Hunting | 2.56% | 3.81x |
| Medical & Pharmaceutical Scholarship | 0.30% | 3.72x |
| African-American Hair | 0.15% | 3.70x |
| Pool Cleaning | 0.07% | 3.33x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 3.85% | 3.30x |
| Natural & Healthy Living Researchers | 0.07% | 3.24x |
Composition Percentage:
The overlap percentage between the Ulta audience and the Content Affinity attribute.
Index: A comparison of the Ulta audience to the internet population.
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DEMOGRAPHICS
The Ulta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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