Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 712.3 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 10.17% | 5.15x |
| Los Angeles Mass Transit Commuters | 10.76% | 4.29x |
| California Trip Planners | 9.21% | 4.04x |
| California Skiers and Snowboarders | 8.72% | 3.85x |
| Tahoe Skiers and Snowboarders | 8.11% | 3.85x |
| San Diego Trip Planners | 9.88% | 3.72x |
| Opera Enthusiasts | 8.20% | 3.72x |
| San Diego Events Researchers | 8.07% | 3.70x |
| San Francisco Activities Researchers | 8.07% | 3.70x |
| Los Angeles Trip Planners | 9.21% | 3.57x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Curious about what else the Union Bank audience is interested in?
Sign Up
APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.56% | 27.29x |
| Topshop | 0.92% | 19.10x |
| Joe's Jeans | 1.59% | 17.97x |
| Levi Strauss | 2.39% | 11.15x |
| Uniqlo | 2.76% | 11.09x |
| Calvin Klein | 1.43% | 10.88x |
| Banana Republic | 10.81% | 10.26x |
| Zara | 4.55% | 10.08x |
| American Apparel | 6.67% | 10.03x |
| Everlane | 0.17% | 8.77x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Want to find more of the Union Bank audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 11.95x |
| Washington D.C. Hotels | 0.01% | 11.11x |
| Watches & Jewelry | 0.01% | 11.07x |
| Sports - Skiing, Snowboarding | 0.02% | 9.95x |
| Local & Travel England - North Midlands | 0.01% | 6.30x |
| Central California Cluster | 3.65% | 6.30x |
| California Universities | 3.20% | 6.15x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.10% | 6.02x |
| Southern California Cluster | 0.65% | 5.79x |
| San Diego Cluster | 8.72% | 5.50x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Want to see more of the Content Affinities the Union Bank audience visits?
Sign Up
DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Union Bank audience?
Sign Up