Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 268.4 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 16.62% | 7.14x |
| Washington Skiers and Snowboarders | 11.53% | 6.76x |
| Seattle Trip Planners | 15.28% | 6.57x |
| Seattle Seahawks Fans | 10.99% | 5.55x |
| Social Distancing Content Readers | 3.49% | 5.17x |
| Western Canada Skiers and Snowboarders | 6.70% | 4.94x |
| Washington County and Local Fair Visitors | 8.85% | 3.83x |
| Gonzaga Bulldogs Fans | 5.36% | 3.57x |
| Harvard University Fans | 3.75% | 3.45x |
| Indian Food Enthusiasts | 2.68% | 3.00x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Curious about what else the Union Bank audience is interested in?
Sign Up
APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.74% | 33.44x |
| Lorna Jane | 3.76% | 29.74x |
| Joe's Jeans | 0.48% | 14.76x |
| Supreme | 0.04% | 10.04x |
| Intermix | 0.67% | 10.00x |
| Saint Laurent Paris | 0.66% | 9.99x |
| Uniqlo | 1.65% | 9.46x |
| Free People | 4.12% | 7.83x |
| Patagonia | 1.18% | 7.77x |
| Zara | 2.34% | 7.69x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Want to find more of the Union Bank audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.22% | 14.47x |
| Pacific Northwest Information Research Cluster | 8.85% | 11.44x |
| Routers, Switches & Networking | 0.80% | 5.97x |
| Holistic Medicine | 0.10% | 5.15x |
| Hawaii News | 1.07% | 4.74x |
| Health Issues Cluster | 1.02% | 4.60x |
| Vegetarian Diet | 0.80% | 4.31x |
| Sports - Climbing, Non-traditional | 0.80% | 4.13x |
| Scrapbooking & Home Art Projects | 0.68% | 3.78x |
| Travel Adventure | 0.80% | 3.54x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Want to see more of the Content Affinities the Union Bank audience visits?
Sign Up
DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Union Bank audience?
Sign Up