Dstillery Audiences

UNION BANK

Audience Size: 268.4 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 268.4 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 16.62% 7.14x
Washington Skiers and Snowboarders 11.53% 6.76x
Seattle Trip Planners 15.28% 6.57x
Seattle Seahawks Fans 10.99% 5.55x
Social Distancing Content Readers 3.49% 5.17x
Western Canada Skiers and Snowboarders 6.70% 4.94x
Washington County and Local Fair Visitors 8.85% 3.83x
Gonzaga Bulldogs Fans 5.36% 3.57x
Harvard University Fans 3.75% 3.45x
Indian Food Enthusiasts 2.68% 3.00x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Topshop.

Location Composition Index
Topshop 0.74% 33.44x
Lorna Jane 3.76% 29.74x
Joe's Jeans 0.48% 14.76x
Supreme 0.04% 10.04x
Intermix 0.67% 10.00x
Saint Laurent Paris 0.66% 9.99x
Uniqlo 1.65% 9.46x
Free People 4.12% 7.83x
Patagonia 1.18% 7.77x
Zara 2.34% 7.69x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.22% 14.47x
Pacific Northwest Information Research Cluster 8.85% 11.44x
Routers, Switches & Networking 0.80% 5.97x
Holistic Medicine 0.10% 5.15x
Hawaii News 1.07% 4.74x
Health Issues Cluster 1.02% 4.60x
Vegetarian Diet 0.80% 4.31x
Sports - Climbing, Non-traditional 0.80% 4.13x
Scrapbooking & Home Art Projects 0.68% 3.78x
Travel Adventure 0.80% 3.54x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female