Dstillery Audiences

UNION BANK

Audience Size: 712.3 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 712.3 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 10.17% 5.15x
Los Angeles Mass Transit Commuters 10.76% 4.29x
California Trip Planners 9.21% 4.04x
California Skiers and Snowboarders 8.72% 3.85x
Tahoe Skiers and Snowboarders 8.11% 3.85x
San Diego Trip Planners 9.88% 3.72x
Opera Enthusiasts 8.20% 3.72x
San Diego Events Researchers 8.07% 3.70x
San Francisco Activities Researchers 8.07% 3.70x
Los Angeles Trip Planners 9.21% 3.57x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.56% 27.29x
Topshop 0.92% 19.10x
Joe's Jeans 1.59% 17.97x
Levi Strauss 2.39% 11.15x
Uniqlo 2.76% 11.09x
Calvin Klein 1.43% 10.88x
Banana Republic 10.81% 10.26x
Zara 4.55% 10.08x
American Apparel 6.67% 10.03x
Everlane 0.17% 8.77x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 11.95x
Washington D.C. Hotels 0.01% 11.11x
Watches & Jewelry 0.01% 11.07x
Sports - Skiing, Snowboarding 0.02% 9.95x
Local & Travel England - North Midlands 0.01% 6.30x
Central California Cluster 3.65% 6.30x
California Universities 3.20% 6.15x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 6.02x
Southern California Cluster 0.65% 5.79x
San Diego Cluster 8.72% 5.50x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male