Dstillery Audiences

UNION BANK

Audience Size: 63.4 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 63.4 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 19.58% 8.01x
Seattle Seahawks Fans 15.38% 6.83x
Seattle Trip Planners 14.69% 6.13x
Washington Skiers and Snowboarders 11.19% 5.66x
Social Distancing Content Readers 6.29% 5.48x
Washington County and Local Fair Visitors 13.29% 5.31x
Oregon Trip Planners 9.79% 4.63x
Western Canada Skiers and Snowboarders 6.29% 4.36x
Summer Festivals and Fairs Visitors 9.09% 3.73x
Gonzaga Bulldogs Fans 6.99% 3.64x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.61% 83.68x
Calvin Klein 0.26% 24.77x
Patagonia 1.25% 22.94x
Free People 2.79% 21.61x
Saint Laurent Paris 0.23% 18.05x
American Apparel 1.84% 16.89x
Urban Outfitters 3.00% 16.29x
Intermix 0.30% 15.20x
Tommy Bahama 1.73% 14.63x
Armani 0.79% 13.34x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.79% 23.48x
Pacific Northwest Information Research Cluster 13.99% 10.84x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.74% 6.32x
Low Carb Diets 2.10% 5.23x
Holistic Medicine 0.10% 5.15x
Robotics 0.15% 4.61x
Vegetarian Diet 3.50% 4.55x
Furniture Shopping 2.26% 4.01x
Oregon News 6.99% 3.51x
Photography 1.40% 3.46x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male