Dstillery Audiences

UNION BANK

Audience Size: 313.8 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 313.8 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 11.94% 11.50x
North West State Fair Visitors 18.91% 9.21x
Seattle Trip Planners 17.91% 9.13x
Washington Skiers and Snowboarders 15.92% 8.83x
Seattle Seahawks Fans 16.42% 8.65x
Social Distancing Content Readers 3.48% 6.64x
Oregon Trip Planners 10.95% 6.13x
Washington County and Local Fair Visitors 11.44% 5.68x
Gonzaga Bulldogs Fans 7.96% 4.94x
Montana and Idaho Trip Planners 8.46% 4.80x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.40% 49.28x
Joe's Jeans 0.94% 31.68x
Topshop 1.63% 31.60x
Patagonia 2.60% 16.58x
Supreme 0.26% 15.12x
Saint Laurent Paris 1.88% 14.99x
Abercrombie & Fitch 1.39% 14.90x
Zara 5.72% 14.75x
Uniqlo 3.62% 14.64x
REI 3.68% 14.53x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.45% 23.64x
Pacific Northwest Information Research Cluster 13.93% 12.45x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.74% 6.32x
Tennis, Golf & Boxing 1.49% 5.88x
Local Events & Travel Guide 2.99% 5.81x
Vancouver British Columbia Locals Cluster 1.99% 5.24x
Holistic Medicine 0.10% 5.15x
Canada General Information Seeker Cluster 1.99% 4.72x
Robotics 0.15% 4.61x
San Diego Cluster 1.99% 4.54x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female