Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 56.4 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 3.06% | 5.62x |
| Seattle Trip Planners | 5.24% | 4.70x |
| Eco-Conscious Consumers | 1.31% | 4.58x |
| Mood Lifters Researchers | 1.31% | 4.21x |
| Washington Skiers and Snowboarders | 7.42% | 4.08x |
| Winter Sports Destination Seekers | 2.18% | 4.08x |
| North West State Fair Visitors | 9.17% | 3.64x |
| Harvard University Fans | 1.31% | 3.53x |
| Food Safety Decision Makers | 1.75% | 3.37x |
| Rock Climbing Enthusiasts | 3.06% | 3.23x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.56% | 48.87x |
| Uniqlo | 0.66% | 12.64x |
| Zara | 1.11% | 11.41x |
| Free People | 1.38% | 11.41x |
| Madewell | 1.47% | 10.96x |
| Calvin Klein | 0.16% | 10.75x |
| Kate Spade | 1.24% | 9.92x |
| Lululemon | 2.47% | 9.12x |
| Banana Republic | 3.21% | 8.49x |
| Ralph Lauren | 0.82% | 8.49x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 0.10% | 5.15x |
| Pacific Northwest Information Research Cluster | 3.49% | 5.10x |
| Upstate New York Travel Cluster | 0.81% | 3.87x |
| Car Shopping | 0.87% | 3.85x |
| Home Decoration Content Readers | 1.88% | 3.83x |
| Dating & Relationships | 0.87% | 3.56x |
| San Francisco Bay Area Cluster | 0.87% | 3.40x |
| Minecraft Video Game Players | 0.95% | 3.13x |
| Oregon News | 2.62% | 3.09x |
| Utah Cluster | 0.95% | 2.87x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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