Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 313.8 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 11.94% | 11.50x |
| North West State Fair Visitors | 18.91% | 9.21x |
| Seattle Trip Planners | 17.91% | 9.13x |
| Washington Skiers and Snowboarders | 15.92% | 8.83x |
| Seattle Seahawks Fans | 16.42% | 8.65x |
| Social Distancing Content Readers | 3.48% | 6.64x |
| Oregon Trip Planners | 10.95% | 6.13x |
| Washington County and Local Fair Visitors | 11.44% | 5.68x |
| Gonzaga Bulldogs Fans | 7.96% | 4.94x |
| Montana and Idaho Trip Planners | 8.46% | 4.80x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.40% | 49.28x |
| Joe's Jeans | 0.94% | 31.68x |
| Topshop | 1.63% | 31.60x |
| Patagonia | 2.60% | 16.58x |
| Supreme | 0.26% | 15.12x |
| Saint Laurent Paris | 1.88% | 14.99x |
| Abercrombie & Fitch | 1.39% | 14.90x |
| Zara | 5.72% | 14.75x |
| Uniqlo | 3.62% | 14.64x |
| REI | 3.68% | 14.53x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 9.45% | 23.64x |
| Pacific Northwest Information Research Cluster | 13.93% | 12.45x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.74% | 6.32x |
| Tennis, Golf & Boxing | 1.49% | 5.88x |
| Local Events & Travel Guide | 2.99% | 5.81x |
| Vancouver British Columbia Locals Cluster | 1.99% | 5.24x |
| Holistic Medicine | 0.10% | 5.15x |
| Canada General Information Seeker Cluster | 1.99% | 4.72x |
| Robotics | 0.15% | 4.61x |
| San Diego Cluster | 1.99% | 4.54x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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