Dstillery Audiences

UNION BANK

Audience Size: 672.5 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 672.5 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.28% 4.49x
Santa Cruz Trip Planners 7.21% 4.46x
California Skiers and Snowboarders 6.38% 4.26x
California Trip Planners 6.60% 4.21x
Opera Enthusiasts 4.84% 4.18x
San Francisco Activities Researchers 4.90% 4.14x
San Diego Events Researchers 4.90% 4.14x
Los Angeles Trip Planners 6.26% 3.81x
San Diego Activities Researchers 4.52% 3.77x
San Diego Trip Planners 6.26% 3.77x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.19% 26.84x
Joe's Jeans 1.10% 19.06x
Banana Republic 10.36% 15.59x
American Apparel 5.62% 14.69x
Levi Strauss 1.78% 13.37x
Madewell 2.37% 11.63x
Saint Laurent Paris 1.22% 11.63x
Zara 3.61% 11.48x
Uniqlo 1.71% 11.09x
Abercrombie & Fitch 4.53% 10.86x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.01% 6.89x
Southern California Cluster 0.51% 6.58x
Los Angeles Cluster 0.21% 6.58x
Central California Cluster 1.51% 6.09x
San Diego Cluster 4.67% 6.07x
San Francisco Bay Area Cluster 4.87% 5.51x
California Universities 1.81% 5.22x
Los Angeles Tourism 3.22% 5.21x
San Francisco Tourism 0.52% 5.03x
Los Angeles News 5.23% 4.68x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male