Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 159 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 11.44% | 6.80x |
| North West State Fair Visitors | 15.13% | 6.44x |
| Seattle Trip Planners | 14.02% | 6.32x |
| Western Canada Skiers and Snowboarders | 7.01% | 5.73x |
| Washington County and Local Fair Visitors | 10.70% | 4.65x |
| Seattle Seahawks Fans | 8.49% | 4.27x |
| Summer Festivals and Fairs Visitors | 8.86% | 4.19x |
| Social Distancing Content Readers | 1.85% | 3.90x |
| Oregon Trip Planners | 6.27% | 3.85x |
| Lunar New Year Researchers | 1.85% | 3.49x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.02% | 30.38x |
| Lorna Jane | 4.31% | 25.47x |
| Supreme | 0.09% | 22.83x |
| Joe's Jeans | 0.52% | 13.57x |
| Uniqlo | 2.11% | 9.55x |
| Saint Laurent Paris | 0.95% | 9.47x |
| Intermix | 0.71% | 8.02x |
| Patagonia | 1.46% | 7.58x |
| Free People | 5.20% | 7.54x |
| Zara | 2.94% | 7.29x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 8.86% | 11.49x |
| Holistic Medicine | 0.10% | 5.15x |
| Philippines News | 0.42% | 3.78x |
| Graphic Design | 0.88% | 3.56x |
| Motorcycle Lifestyle Researchers | 0.74% | 3.40x |
| Las Vegas Hotels | 1.85% | 3.31x |
| Oregon News | 3.32% | 3.31x |
| San Diego Cluster | 0.74% | 3.19x |
| Canada General Information Seeker Cluster | 0.74% | 3.12x |
| Photography | 0.74% | 3.00x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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