Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 663.6 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 11.81% | 5.05x |
| California Skiers and Snowboarders | 10.46% | 5.02x |
| California Trip Planners | 10.31% | 4.90x |
| San Diego Events Researchers | 8.90% | 4.80x |
| San Francisco Activities Researchers | 8.90% | 4.80x |
| San Diego Trip Planners | 10.33% | 4.54x |
| Santa Cruz Trip Planners | 9.90% | 4.44x |
| Los Angeles Trip Planners | 9.49% | 4.29x |
| Opera Enthusiasts | 7.73% | 4.11x |
| San Diego Activities Researchers | 8.00% | 4.11x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.14% | 32.88x |
| Joe's Jeans | 1.17% | 23.87x |
| Topshop | 2.02% | 23.31x |
| Supreme | 0.33% | 14.08x |
| Saint Laurent Paris | 2.17% | 13.31x |
| Uniqlo | 3.80% | 11.87x |
| Zara | 5.31% | 11.31x |
| American Apparel | 6.77% | 11.28x |
| Free People | 4.41% | 10.53x |
| REI | 3.17% | 10.34x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.66% | 8.49x |
| San Diego Cluster | 7.61% | 8.42x |
| Southern California Cluster | 0.29% | 7.96x |
| Los Angeles Cluster | 0.14% | 7.36x |
| California Universities | 1.74% | 7.21x |
| London Tourism & Events | 0.10% | 7.09x |
| Central California Cluster | 2.99% | 7.05x |
| Los Angeles News | 11.18% | 5.59x |
| Los Angeles Tourism | 3.69% | 5.27x |
| Scotland Travel | 0.06% | 5.25x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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