Dstillery Audiences

UNION BANK

Audience Size: 350.6 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 350.6 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.38% 4.58x
Santa Cruz Trip Planners 5.95% 4.56x
California Trip Planners 5.97% 4.37x
California Skiers and Snowboarders 5.82% 4.01x
San Diego Trip Planners 5.79% 3.96x
Tahoe Skiers and Snowboarders 4.90% 3.82x
Los Angeles Trip Planners 5.60% 3.71x
Santa Monica Trip Planners 5.52% 3.46x
San Francisco Trip Planners 4.17% 3.32x
Surfers 2.98% 3.08x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.15% 35.40x
Joe's Jeans 0.54% 20.93x
Levi Strauss 1.24% 17.25x
Abercrombie & Fitch 2.15% 15.95x
Saint Laurent Paris 0.84% 14.88x
American Apparel 2.45% 14.41x
Uniqlo 1.10% 14.04x
Madewell 1.32% 13.92x
Zara 2.16% 13.11x
Armani 1.72% 12.99x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.45% 6.00x
Southern California Tourism 1.84% 5.97x
San Diego Cluster 4.87% 5.86x
San Francisco Bay Area Cluster 4.61% 5.31x
Southern California Cluster 0.44% 5.20x
California Universities 1.72% 4.92x
Los Angeles Tourism 2.90% 4.72x
Los Angeles News 4.44% 4.32x
Northern California Cluster 2.10% 4.00x
San Francisco Tourism 0.41% 3.94x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male