Dstillery Audiences

UNION BANK

Audience Size: 770.5 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 770.5 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 9.90% 4.90x
Santa Cruz Trip Planners 8.03% 4.76x
California Skiers and Snowboarders 7.27% 4.71x
California Trip Planners 8.80% 4.15x
San Diego Trip Planners 8.51% 3.95x
San Diego Events Researchers 6.34% 3.94x
San Francisco Activities Researchers 6.30% 3.92x
Tahoe Skiers and Snowboarders 6.42% 3.87x
Opera Enthusiasts 6.18% 3.70x
Los Angeles Trip Planners 7.79% 3.66x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.29% 30.30x
Topshop 1.26% 21.14x
Joe's Jeans 1.29% 19.67x
Uniqlo 2.79% 11.45x
Saint Laurent Paris 1.45% 10.33x
American Apparel 5.78% 10.04x
Zara 4.09% 9.92x
Calvin Klein 0.95% 9.85x
Levi Strauss 2.72% 9.72x
Urban Outfitters 7.12% 9.24x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 11.95x
Canada News 0.01% 11.88x
Washington D.C. Hotels 0.01% 11.11x
Watches & Jewelry 0.01% 11.07x
Central California Cluster 3.04% 7.84x
Sports - Skiing, Snowboarding 0.01% 7.73x
Environmentally Friendly Cars 0.04% 7.65x
Local & Travel England - North Midlands 0.02% 7.34x
Southern California Cluster 0.51% 7.09x
San Diego Cluster 6.90% 6.69x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male