Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 350.6 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 6.38% | 4.58x |
| Santa Cruz Trip Planners | 5.95% | 4.56x |
| California Trip Planners | 5.97% | 4.37x |
| California Skiers and Snowboarders | 5.82% | 4.01x |
| San Diego Trip Planners | 5.79% | 3.96x |
| Tahoe Skiers and Snowboarders | 4.90% | 3.82x |
| Los Angeles Trip Planners | 5.60% | 3.71x |
| Santa Monica Trip Planners | 5.52% | 3.46x |
| San Francisco Trip Planners | 4.17% | 3.32x |
| Surfers | 2.98% | 3.08x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.15% | 35.40x |
| Joe's Jeans | 0.54% | 20.93x |
| Levi Strauss | 1.24% | 17.25x |
| Abercrombie & Fitch | 2.15% | 15.95x |
| Saint Laurent Paris | 0.84% | 14.88x |
| American Apparel | 2.45% | 14.41x |
| Uniqlo | 1.10% | 14.04x |
| Madewell | 1.32% | 13.92x |
| Zara | 2.16% | 13.11x |
| Armani | 1.72% | 12.99x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.45% | 6.00x |
| Southern California Tourism | 1.84% | 5.97x |
| San Diego Cluster | 4.87% | 5.86x |
| San Francisco Bay Area Cluster | 4.61% | 5.31x |
| Southern California Cluster | 0.44% | 5.20x |
| California Universities | 1.72% | 4.92x |
| Los Angeles Tourism | 2.90% | 4.72x |
| Los Angeles News | 4.44% | 4.32x |
| Northern California Cluster | 2.10% | 4.00x |
| San Francisco Tourism | 0.41% | 3.94x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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