Dstillery Audiences

UNION BANK

Audience Size: 792.3 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 792.3 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 6.86% 4.56x
Los Angeles Mass Transit Commuters 7.47% 4.53x
California Skiers and Snowboarders 5.79% 4.29x
California Trip Planners 6.69% 4.15x
San Diego Events Researchers 4.61% 3.85x
San Francisco Activities Researchers 4.59% 3.83x
Opera Enthusiasts 4.90% 3.82x
Los Angeles Trip Planners 6.53% 3.77x
Symphony Music Enthusiasts 5.01% 3.74x
Tahoe Skiers and Snowboarders 4.95% 3.71x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.37% 28.34x
Topshop 0.46% 21.61x
Joe's Jeans 1.40% 18.82x
Banana Republic 9.09% 13.76x
Levi Strauss 2.02% 12.96x
Uniqlo 2.26% 12.00x
American Apparel 5.73% 11.45x
Calvin Klein 1.41% 11.14x
Zara 4.22% 11.11x
Saint Laurent Paris 1.38% 10.70x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.97% 6.99x
Los Angeles Cluster 0.20% 6.77x
Southern California Tourism 1.90% 6.44x
Southern California Cluster 0.40% 5.48x
California Universities 1.91% 5.31x
San Francisco Bay Area Cluster 5.12% 5.00x
San Diego Cluster 4.28% 4.87x
Los Angeles News 6.70% 4.70x
Pac 12 Sports 0.57% 4.51x
Law School Research Cluster 0.16% 4.43x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male