Dstillery Audiences

UNION BANK

Audience Size: 25.2 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 13.56% 7.03x
North West State Fair Visitors 16.95% 6.54x
Seattle Seahawks Fans 13.56% 5.87x
Korean Food Enthusiasts 8.47% 5.83x
Oregon Trip Planners 11.86% 5.64x
Seattle Trip Planners 13.56% 5.50x
Washington County and Local Fair Visitors 11.86% 4.71x
Readers of Vietnamese Content 6.78% 4.62x
Special Olympics Fans 10.17% 4.56x
Western Canada Skiers and Snowboarders 6.78% 4.40x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.05% 87.46x
Patagonia 1.26% 22.50x
American Apparel 2.09% 17.19x
Saint Laurent Paris 0.36% 16.73x
Uniqlo 0.91% 16.66x
Abercrombie & Fitch 0.71% 16.24x
Free People 2.25% 13.48x
REI 2.13% 13.40x
Urban Outfitters 2.57% 12.08x
Zara 1.26% 11.19x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 8.47% 8.72x
RPG & MMO Video Game Fans 5.08% 5.99x
Holistic Medicine 0.10% 5.15x
Oregon News 6.78% 4.55x
Humor & Entertainment - Comic Culture 5.08% 4.42x
Furniture Shopping 2.26% 4.01x
Phoenix News 5.08% 3.92x
New York City Family & Activity Cluster 3.17% 3.88x
Boating & Yachts 3.39% 3.67x
Austin Cluster 3.39% 3.50x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female