Dstillery Audiences

UNION BANK

Audience Size: 56.4 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 56.4 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 3.06% 5.62x
Seattle Trip Planners 5.24% 4.70x
Eco-Conscious Consumers 1.31% 4.58x
Mood Lifters Researchers 1.31% 4.21x
Washington Skiers and Snowboarders 7.42% 4.08x
Winter Sports Destination Seekers 2.18% 4.08x
North West State Fair Visitors 9.17% 3.64x
Harvard University Fans 1.31% 3.53x
Food Safety Decision Makers 1.75% 3.37x
Rock Climbing Enthusiasts 3.06% 3.23x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.56% 48.87x
Uniqlo 0.66% 12.64x
Zara 1.11% 11.41x
Free People 1.38% 11.41x
Madewell 1.47% 10.96x
Calvin Klein 0.16% 10.75x
Kate Spade 1.24% 9.92x
Lululemon 2.47% 9.12x
Banana Republic 3.21% 8.49x
Ralph Lauren 0.82% 8.49x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.10% 5.15x
Pacific Northwest Information Research Cluster 3.49% 5.10x
Upstate New York Travel Cluster 0.81% 3.87x
Car Shopping 0.87% 3.85x
Home Decoration Content Readers 1.88% 3.83x
Dating & Relationships 0.87% 3.56x
San Francisco Bay Area Cluster 0.87% 3.40x
Minecraft Video Game Players 0.95% 3.13x
Oregon News 2.62% 3.09x
Utah Cluster 0.95% 2.87x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male