Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 708.7 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 10.09% | 4.47x |
| Los Angeles Mass Transit Commuters | 11.31% | 4.37x |
| California Trip Planners | 9.82% | 4.14x |
| San Diego Trip Planners | 10.01% | 3.90x |
| Santa Cruz Trip Planners | 9.31% | 3.86x |
| Opera Enthusiasts | 8.20% | 3.69x |
| San Diego Events Researchers | 7.82% | 3.69x |
| San Francisco Activities Researchers | 7.82% | 3.69x |
| Santa Monica Trip Planners | 9.24% | 3.48x |
| Los Angeles Trip Planners | 8.94% | 3.46x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.67% | 31.58x |
| Topshop | 1.79% | 21.32x |
| Joe's Jeans | 1.17% | 20.65x |
| Saint Laurent Paris | 1.89% | 12.15x |
| Uniqlo | 3.39% | 11.91x |
| Supreme | 0.29% | 11.23x |
| Zara | 4.65% | 10.70x |
| American Apparel | 6.05% | 10.29x |
| Free People | 3.70% | 9.74x |
| Urban Outfitters | 8.00% | 9.61x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 3.02% | 7.67x |
| San Diego Cluster | 6.60% | 7.33x |
| Southern California Tourism | 1.62% | 6.84x |
| Southern California Cluster | 0.27% | 5.74x |
| Los Angeles Cluster | 0.11% | 5.43x |
| Los Angeles News | 9.70% | 4.97x |
| California Universities | 1.31% | 4.81x |
| Los Angeles Tourism | 3.45% | 4.60x |
| San Francisco Bay Area Cluster | 5.40% | 4.36x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 3.97x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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