Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 672.5 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 7.28% | 4.49x |
| Santa Cruz Trip Planners | 7.21% | 4.46x |
| California Skiers and Snowboarders | 6.38% | 4.26x |
| California Trip Planners | 6.60% | 4.21x |
| Opera Enthusiasts | 4.84% | 4.18x |
| San Francisco Activities Researchers | 4.90% | 4.14x |
| San Diego Events Researchers | 4.90% | 4.14x |
| Los Angeles Trip Planners | 6.26% | 3.81x |
| San Diego Activities Researchers | 4.52% | 3.77x |
| San Diego Trip Planners | 6.26% | 3.77x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.19% | 26.84x |
| Joe's Jeans | 1.10% | 19.06x |
| Banana Republic | 10.36% | 15.59x |
| American Apparel | 5.62% | 14.69x |
| Levi Strauss | 1.78% | 13.37x |
| Madewell | 2.37% | 11.63x |
| Saint Laurent Paris | 1.22% | 11.63x |
| Zara | 3.61% | 11.48x |
| Uniqlo | 1.71% | 11.09x |
| Abercrombie & Fitch | 4.53% | 10.86x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.01% | 6.89x |
| Southern California Cluster | 0.51% | 6.58x |
| Los Angeles Cluster | 0.21% | 6.58x |
| Central California Cluster | 1.51% | 6.09x |
| San Diego Cluster | 4.67% | 6.07x |
| San Francisco Bay Area Cluster | 4.87% | 5.51x |
| California Universities | 1.81% | 5.22x |
| Los Angeles Tourism | 3.22% | 5.21x |
| San Francisco Tourism | 0.52% | 5.03x |
| Los Angeles News | 5.23% | 4.68x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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