Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 48.9 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Home Remodelers.
| Interest | Composition | Index |
| Home Remodelers | 1.41% | 3.81x |
| Ocean Activists | 1.41% | 3.79x |
| Gift Card Researchers | 1.41% | 3.76x |
| Streaming British TV Users | 1.41% | 3.67x |
| Work Visa Researchers | 3.52% | 3.57x |
| Harvard University Fans | 1.31% | 3.53x |
| California Trip Planners | 2.11% | 3.52x |
| Mens Business Clothes Shoppers | 1.05% | 3.33x |
| Breast Cancer Fund Raisers | 1.41% | 3.18x |
| Apple Fans | 2.59% | 3.15x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.60% | 54.10x |
| Uniqlo | 0.79% | 17.35x |
| Madewell | 1.69% | 14.78x |
| Free People | 1.21% | 13.85x |
| Zara | 1.27% | 13.76x |
| Intermix | 0.26% | 13.29x |
| Armani | 0.88% | 10.99x |
| American Apparel | 1.69% | 10.72x |
| Abercrombie & Fitch | 0.88% | 10.70x |
| Hugo Boss | 1.12% | 10.39x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Los Angeles News.
| Content Affinity | Composition | Index |
| Los Angeles News | 3.52% | 5.42x |
| Holistic Medicine | 0.10% | 5.15x |
| Upstate New York Travel Cluster | 0.81% | 3.87x |
| Car Shopping | 0.87% | 3.85x |
| Theme Park Tourism | 1.72% | 3.83x |
| Home Decoration Content Readers | 1.88% | 3.83x |
| All-Terrain Vehicles | 0.68% | 3.72x |
| Pacific Northwest Information Research Cluster | 2.82% | 3.64x |
| Connecticut News | 1.72% | 3.12x |
| Mexico Travel | 0.04% | 2.74x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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