Dstillery Audiences

UNION BANK

Audience Size: 708.7 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 708.7 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 10.09% 4.47x
Los Angeles Mass Transit Commuters 11.31% 4.37x
California Trip Planners 9.82% 4.14x
San Diego Trip Planners 10.01% 3.90x
Santa Cruz Trip Planners 9.31% 3.86x
Opera Enthusiasts 8.20% 3.69x
San Diego Events Researchers 7.82% 3.69x
San Francisco Activities Researchers 7.82% 3.69x
Santa Monica Trip Planners 9.24% 3.48x
Los Angeles Trip Planners 8.94% 3.46x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.67% 31.58x
Topshop 1.79% 21.32x
Joe's Jeans 1.17% 20.65x
Saint Laurent Paris 1.89% 12.15x
Uniqlo 3.39% 11.91x
Supreme 0.29% 11.23x
Zara 4.65% 10.70x
American Apparel 6.05% 10.29x
Free People 3.70% 9.74x
Urban Outfitters 8.00% 9.61x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.02% 7.67x
San Diego Cluster 6.60% 7.33x
Southern California Tourism 1.62% 6.84x
Southern California Cluster 0.27% 5.74x
Los Angeles Cluster 0.11% 5.43x
Los Angeles News 9.70% 4.97x
California Universities 1.31% 4.81x
Los Angeles Tourism 3.45% 4.60x
San Francisco Bay Area Cluster 5.40% 4.36x
Assorted Topics (Television, Origami, Men's Health) 0.08% 3.97x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male