Explore the Union Bank Audience
Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 792.3 thousand unique devices whose actions qualify for the Union Bank audience.
INTERESTS
The Union Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Union Bank audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 6.86% | 4.56x |
| Los Angeles Mass Transit Commuters | 7.47% | 4.53x |
| California Skiers and Snowboarders | 5.79% | 4.29x |
| California Trip Planners | 6.69% | 4.15x |
| San Diego Events Researchers | 4.61% | 3.85x |
| San Francisco Activities Researchers | 4.59% | 3.83x |
| Opera Enthusiasts | 4.90% | 3.82x |
| Los Angeles Trip Planners | 6.53% | 3.77x |
| Symphony Music Enthusiasts | 5.01% | 3.74x |
| Tahoe Skiers and Snowboarders | 4.95% | 3.71x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
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APPAREL RETAILERS
The Union Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.37% | 28.34x |
| Topshop | 0.46% | 21.61x |
| Joe's Jeans | 1.40% | 18.82x |
| Banana Republic | 9.09% | 13.76x |
| Levi Strauss | 2.02% | 12.96x |
| Uniqlo | 2.26% | 12.00x |
| American Apparel | 5.73% | 11.45x |
| Calvin Klein | 1.41% | 11.14x |
| Zara | 4.22% | 11.11x |
| Saint Laurent Paris | 1.38% | 10.70x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Union Bank audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.97% | 6.99x |
| Los Angeles Cluster | 0.20% | 6.77x |
| Southern California Tourism | 1.90% | 6.44x |
| Southern California Cluster | 0.40% | 5.48x |
| California Universities | 1.91% | 5.31x |
| San Francisco Bay Area Cluster | 5.12% | 5.00x |
| San Diego Cluster | 4.28% | 4.87x |
| Los Angeles News | 6.70% | 4.70x |
| Pac 12 Sports | 0.57% | 4.51x |
| Law School Research Cluster | 0.16% | 4.43x |
Composition Percentage:
The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
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DEMOGRAPHICS
The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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