Dstillery Audiences

UNION BANK

Audience Size: 605.8 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 605.8 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 12.40% 4.43x
California Skiers and Snowboarders 11.59% 4.40x
California Trip Planners 11.33% 4.31x
San Diego Trip Planners 11.25% 4.30x
Santa Cruz Trip Planners 9.81% 3.89x
Los Angeles Trip Planners 10.57% 3.86x
San Diego Events Researchers 9.69% 3.82x
San Francisco Activities Researchers 9.69% 3.82x
Opera Enthusiasts 9.63% 3.77x
Men's Suit Shoppers 8.73% 3.62x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.72% 35.12x
Joe's Jeans 1.28% 26.80x
Topshop 2.11% 26.29x
Supreme 0.37% 17.03x
Saint Laurent Paris 2.39% 13.95x
Uniqlo 4.39% 13.28x
American Apparel 7.16% 12.57x
Zara 6.16% 12.38x
REI 3.57% 11.64x
Free People 5.35% 11.51x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.16% 9.18x
Southern California Tourism 1.50% 9.11x
San Diego Cluster 6.98% 8.25x
Local & Travel England - East Midlands 0.12% 7.65x
Southern California Cluster 0.22% 7.44x
Central California Cluster 2.55% 6.28x
California Universities 1.30% 5.76x
Los Angeles News 9.71% 5.36x
International Travel 0.18% 5.27x
Los Angeles Tourism 3.87% 5.17x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male