Dstillery Audiences

UNION BANK

Audience Size: 148.4 Thousand Devices

Explore the Union Bank Audience

Below you'll find more information about the Union Bank audience, broken down in different categories based on their digital and physical behaviors. These are 148.4 thousand unique devices whose actions qualify for the Union Bank audience.

Dstillery Crafted Audiences

INTERESTS

The Union Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Union Bank audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 23.96% 10.58x
Seattle Trip Planners 20.83% 9.55x
Seattle Seahawks Fans 19.27% 8.75x
Washington Skiers and Snowboarders 17.19% 8.74x
Washington County and Local Fair Visitors 14.06% 6.29x
Oregon Trip Planners 11.98% 5.95x
Summer Festivals and Fairs Visitors 11.46% 5.19x
Montana and Idaho Trip Planners 9.38% 4.81x
Western Canada Skiers and Snowboarders 5.21% 4.43x
Zoo Visitors 9.90% 4.07x
Composition Percentage: The overlap percentage between the Union Bank audience and the Interest attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Union Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Union Bank audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.24% 57.51x
Joe's Jeans 0.48% 32.21x
Topshop 0.74% 32.02x
Patagonia 2.06% 20.11x
REI 2.77% 15.56x
Free People 3.74% 14.13x
American Apparel 3.50% 12.33x
Zara 2.87% 12.23x
Saint Laurent Paris 0.83% 11.80x
Johnston and Murphy 0.03% 11.75x
Composition Percentage: The overlap percentage between the Union Bank audience and the Location attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Union Bank audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 11.46% 25.53x
Pacific Northwest Information Research Cluster 17.71% 12.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.74% 6.32x
Oregon News 9.90% 5.83x
Holistic Medicine 0.10% 5.15x
Robotics 0.15% 4.61x
Motorcycles & Snowmobiles 2.08% 4.26x
High-End Audio 1.04% 3.81x
Latin American News 1.04% 3.74x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.04% 3.67x
Composition Percentage: The overlap percentage between the Union Bank audience and the Content Affinity attribute.
Index: A comparison of the Union Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Union Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male