Explore the Uniqlo Audience
Below you'll find more information about the Uniqlo audience, broken down in different categories based on their digital and physical behaviors. These are 19.4 thousand unique devices whose actions qualify for the Uniqlo audience.
INTERESTS
The Uniqlo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Uniqlo audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.17% | 7.60x |
| New York Trip Planners | 6.94% | 6.98x |
| Telemedicine Content Readers | 1.85% | 6.20x |
| Ballet Enthusiasts | 6.02% | 4.98x |
| New York City Events Researchers | 4.63% | 4.86x |
| Modern Art Museum Researchers | 4.17% | 4.85x |
| Ivy League College Researchers | 1.39% | 4.48x |
| Retired Government Employees | 3.70% | 4.15x |
| Online Health Researchers | 1.55% | 4.13x |
| Mens Business Clothes Shoppers | 1.55% | 3.78x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Interest attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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APPAREL RETAILERS
The Uniqlo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Uniqlo audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 7.73% | 108.53x |
| Zara | 10.01% | 101.10x |
| H&M | 19.23% | 51.17x |
| Club Monaco | 1.82% | 50.04x |
| Abercrombie & Fitch | 3.31% | 48.05x |
| Coach | 8.58% | 39.50x |
| Victoria's Secret | 29.43% | 37.40x |
| Forever 21 | 10.46% | 35.24x |
| Free People | 4.16% | 34.15x |
| Hugo Boss | 5.39% | 33.98x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Location attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Uniqlo audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.70% | 5.83x |
| US Cycling | 1.39% | 5.81x |
| Asia Travel | 1.39% | 4.98x |
| Electronic Cabling | 0.11% | 3.93x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.88% | 3.70x |
| Construction Apparel | 0.18% | 3.28x |
| Southern California Tourism | 0.18% | 3.25x |
| Maine Cluster | 1.39% | 3.25x |
| Lacrosse College Athletics | 0.18% | 3.15x |
| Washington D.C. Hotels | 0.11% | 3.12x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Content Affinity attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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DEMOGRAPHICS
The Uniqlo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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