Explore the Uniqlo Audience
Below you'll find more information about the Uniqlo audience, broken down in different categories based on their digital and physical behaviors. These are 164.9 thousand unique devices whose actions qualify for the Uniqlo audience.
INTERESTS
The Uniqlo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Uniqlo audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 3.46% | 3.75x |
| New York City Events Researchers | 4.46% | 3.25x |
| Ballet Enthusiasts | 3.89% | 2.87x |
| New York Trip Planners | 3.92% | 2.82x |
| Work Comes First Travelers | 0.16% | 2.81x |
| Venture Capitalists | 3.65% | 2.75x |
| United Nations Donors | 3.13% | 2.71x |
| Restaurant Menu Researchers | 3.35% | 2.69x |
| Harvard University Fans | 3.65% | 2.68x |
| Readers of Portuguese Content | 2.97% | 2.66x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Interest attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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APPAREL RETAILERS
The Uniqlo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Uniqlo audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.68% | 152.65x |
| Levi Strauss | 11.26% | 84.58x |
| Zara | 25.98% | 82.71x |
| Club Monaco | 8.66% | 73.33x |
| Hollister | 14.41% | 56.28x |
| Urban Outfitters | 31.10% | 49.68x |
| Supreme | 1.36% | 47.33x |
| H&M | 21.74% | 44.21x |
| Free People | 9.12% | 42.87x |
| Intermix | 4.26% | 42.16x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Location attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Uniqlo audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 1.89% | 4.67x |
| Philanthropy - Nonprofits | 0.19% | 4.59x |
| New England & Ivy League Sports | 0.95% | 4.32x |
| Boston Cluster | 7.62% | 4.16x |
| Brazil & Portugal News | 0.19% | 4.12x |
| NYC Tourist Attractions | 2.57% | 4.08x |
| China Cluster | 0.43% | 3.99x |
| Canadian Construction & Renovation Research Cluster | 0.05% | 3.95x |
| Human Resources & Employee Management | 0.19% | 3.78x |
| New York City Real Estate Research Cluster | 1.43% | 3.75x |
Composition Percentage:
The overlap percentage between the Uniqlo audience and the Content Affinity attribute.
Index: A comparison of the Uniqlo audience to the internet population.
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DEMOGRAPHICS
The Uniqlo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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