Dstillery Audiences

UNITED

Audience Size: 51.8 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 51.8 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 12.92% 6.22x
Southern Central Voters 8.22% 4.78x
Texas Trip Planners 9.98% 4.43x
Texas AM Aggies Fans 6.85% 3.95x
Big 12 Fans 7.05% 3.90x
Oklahoma Sooners Fans 6.85% 3.62x
Oklahoma State Cowboys Fans 6.26% 3.61x
Arkansas Razorbacks Fans 6.07% 3.50x
Rodeo Enthusiasts 6.07% 3.44x
Texas Energy Providers 6.85% 3.33x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Carhartt.

Location Composition Index
Carhartt 4.68% 7.22x
Lane Bryant 5.91% 6.74x
Eddie Bauer 2.49% 6.69x
Aeropostale 4.15% 5.52x
Buckle 4.05% 4.87x
Zumiez 3.76% 3.46x
Charlotte Russe 2.14% 3.36x
White House Black Market 2.85% 3.18x
American Eagle Outfitters 4.01% 3.02x
Old Navy 4.15% 2.88x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.18% 67.66x
Quinceanera Planning 0.16% 53.78x
Northern Texas Cluster 33.07% 47.57x
Decoration & Fabric 0.08% 38.76x
Assorted Topics (Cooking, Games, Viral Media) 0.51% 37.37x
Canada Online Shopping Cluster 0.17% 33.00x
Texas Off-Roading 0.17% 32.82x
Canada Job Seekers Cluster 0.15% 29.10x
Tattoos & Costumes 0.31% 24.52x
Home Décor, Furniture, & Decorating 0.05% 24.44x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female