Dstillery Audiences

UNITED

Audience Size: 52.2 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 52.2 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 27.92% 10.91x
Dallas Cowboys Fans 12.65% 5.23x
Texas Trip Planners 11.93% 4.60x
Southern Central Voters 8.35% 3.79x
Oklahoma Sooners Fans 8.59% 3.54x
Texas County and Local Fair Visitors 8.35% 3.39x
Big 12 Fans 6.68% 2.99x
Texas AM Aggies Fans 6.68% 2.89x
Dallas Mavericks Fans 6.21% 2.83x
Arkansas Razorbacks Fans 6.44% 2.83x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.73% 7.06x
Eddie Bauer 2.96% 5.64x
Aeropostale 6.77% 5.39x
Buckle 5.07% 4.48x
Carhartt 7.57% 4.43x
Express 5.15% 3.87x
Hollister 3.19% 3.48x
American Eagle Outfitters 5.16% 3.21x
Dressbarn 2.96% 3.14x
Old Navy 6.06% 3.14x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 34.13% 46.76x
East Texas Cluster 1.67% 6.68x
Texas University Athletics 3.58% 6.55x
RPG Games 0.95% 5.24x
Power Tools 0.95% 5.22x
Texas News 5.01% 5.05x
Austin Cluster 2.86% 4.73x
Medical Supplies 0.72% 4.49x
New Mexico News 2.63% 4.43x
Texas News Cluster 2.86% 4.42x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female