Dstillery Audiences

UNITED

Audience Size: 28.1 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 6.51% 5.28x
Texas Trip Planners 5.39% 3.59x
Texas AM Aggies Fans 3.53% 3.23x
Texas Energy Providers 3.90% 3.20x
Dallas Trip Planners 4.83% 3.08x
Southern Central Voters 3.35% 3.00x
Big 12 Fans 3.35% 2.88x
Rodeo Enthusiasts 3.53% 2.74x
Oklahoma Sooners Fans 3.16% 2.63x
Oklahoma State Cowboys Fans 2.60% 2.47x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Carhartt.

Location Composition Index
Carhartt 23.01% 8.24x
Lane Bryant 4.32% 7.17x
Aeropostale 2.30% 5.24x
Dressbarn 2.70% 4.94x
Old Navy 3.81% 4.80x
Talbots 1.94% 3.14x
American Eagle Outfitters 2.30% 3.11x
Jos A. Bank Clothiers 1.47% 3.01x
Madewell 0.61% 2.70x
Victoria's Secret 2.46% 2.49x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 18.40% 45.31x
Texas University Athletics 2.04% 5.29x
Texas News Cluster 1.86% 3.91x
Texas News 2.04% 3.90x
Trucking 1.67% 3.89x
Muscle Cars 0.93% 3.23x
New Mexico News 1.12% 3.22x
Health Issues Cluster 1.67% 3.13x
Car Shopping 1.12% 2.71x
Right Wing Blogs - Conspiracy Theories 0.93% 2.44x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male