Dstillery Audiences

UNITED

Audience Size: 42.2 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 11.94% 5.27x
Big 12 Fans 8.21% 3.79x
Southern Central Voters 7.46% 3.72x
BBQ Enthusiasts 8.96% 3.62x
Work Comes First Travelers 0.15% 3.04x
Texas Trip Planners 6.72% 2.95x
Oklahoma State Cowboys Fans 5.97% 2.83x
Texas AM Aggies Fans 5.97% 2.79x
Off Road Accessories Enthusiasts 5.97% 2.72x
Oklahoma Sooners Fans 5.97% 2.64x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Carhartt.

Location Composition Index
Carhartt 12.98% 7.82x
Lane Bryant 6.80% 7.04x
Eddie Bauer 2.09% 5.98x
Aeropostale 3.55% 5.68x
Buckle 3.05% 4.32x
Zumiez 3.38% 3.41x
Charlotte Russe 1.75% 3.22x
Talbots 2.59% 2.85x
Old Navy 3.84% 2.76x
White House Black Market 2.00% 2.75x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.18% 67.66x
Quinceanera Planning 0.16% 53.78x
Northern Texas Cluster 36.57% 43.66x
Decoration & Fabric 0.08% 38.76x
Assorted Topics (Cooking, Games, Viral Media) 0.51% 37.37x
Canada Online Shopping Cluster 0.17% 33.00x
Texas Off-Roading 0.17% 32.82x
Canada Job Seekers Cluster 0.15% 29.10x
Scuba Diving 0.35% 25.98x
Tattoos & Costumes 0.31% 24.52x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female