Dstillery Audiences

UNITED

Audience Size: 35.4 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 35.4 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 24.47% 8.96x
Texas Longhorn Fans 7.45% 3.82x
Southern Central Voters 7.80% 3.29x
Texas Energy Providers 7.09% 3.05x
Texas Trip Planners 9.93% 2.96x
Off Road Accessories Enthusiasts 6.74% 2.94x
Austin Trip Planners 3.90% 2.81x
Cowboy Boots Shoppers 7.80% 2.73x
Eyeglasses Shoppers 3.19% 2.71x
Texas Activity Researchers 1.42% 2.71x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.32% 3.64x
Maurices 14.26% 3.14x
Aeropostale 8.21% 2.86x
Lane Bryant 6.67% 2.44x
Hollister 4.65% 2.25x
Buckle 7.53% 2.25x
Express 6.98% 2.14x
Carhartt 41.30% 2.10x
White House Black Market 5.75% 2.05x
Dressbarn 4.29% 1.94x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 30.50% 33.46x
Texas University Athletics 2.48% 7.00x
East Texas Cluster 1.06% 4.11x
Handyman Tools 0.15% 3.85x
Home Printing 0.15% 3.65x
Philippines News 0.53% 3.52x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 3.41x
Teaching Tools for Kids 0.71% 3.27x
All-Terrain Vehicles 1.42% 3.11x
K-12 Teacher Resources 0.93% 3.07x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female