Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 49.8 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 26.38% | 11.25x |
| Dallas Cowboys Fans | 11.27% | 5.12x |
| Texas Trip Planners | 10.31% | 3.98x |
| Texas County and Local Fair Visitors | 7.91% | 3.33x |
| Southern Central Voters | 6.95% | 3.28x |
| Oklahoma Sooners Fans | 7.43% | 3.27x |
| Big 12 Fans | 6.47% | 3.07x |
| Off Road Accessories Enthusiasts | 6.71% | 2.97x |
| Rodeo Enthusiasts | 6.24% | 2.87x |
| Oklahoma State Cowboys Fans | 5.76% | 2.74x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Curious about what else the United audience is interested in?
Sign Up
APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 8.01% | 7.89x |
| Aeropostale | 7.81% | 5.46x |
| Eddie Bauer | 3.03% | 5.35x |
| Carhartt | 17.48% | 4.78x |
| Buckle | 5.61% | 4.52x |
| Dressbarn | 3.51% | 3.75x |
| Express | 5.71% | 3.64x |
| Old Navy | 6.78% | 3.26x |
| Hollister | 3.45% | 3.22x |
| White House Black Market | 4.50% | 3.16x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Want to find more of the United audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 32.37% | 51.46x |
| Texas News Cluster | 3.60% | 6.34x |
| East Texas Cluster | 1.20% | 5.71x |
| Texas University Athletics | 2.64% | 4.94x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.72% | 4.64x |
| Medical Supplies | 0.72% | 4.49x |
| Painting & Renovation | 0.47% | 3.91x |
| Grilling | 0.48% | 3.90x |
| Handyman Tools | 0.15% | 3.85x |
| Texas News | 3.12% | 3.84x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Want to see more of the Content Affinities the United audience visits?
Sign Up
DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the United audience?
Sign Up