Dstillery Audiences

UNITED

Audience Size: 27.2 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 27.2 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 20.00% 5.96x
Food Delivery Service Users 2.86% 3.23x
Social Security Researchers 7.08% 2.87x
At-Home Gym Intenders 3.64% 2.82x
Dallas Cowboys Fans 6.25% 2.37x
Countdown to the Beach Travelers 5.83% 2.31x
Texas Energy Providers 6.25% 2.24x
Texas Longhorn Fans 5.83% 2.24x
Flower & Gift Basket Shoppers 3.81% 2.15x
Burger Enthusiast 4.58% 2.13x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Maurices.

Location Composition Index
Maurices 5.32% 5.03x
Eddie Bauer 0.87% 3.41x
Lane Bryant 1.52% 2.76x
Aeropostale 1.57% 2.62x
Carhartt 17.91% 2.56x
Express Outlets 0.27% 2.50x
Hollister 0.98% 2.25x
Express 1.52% 2.16x
Old Navy 2.17% 2.02x
Mens Wearhouse 1.63% 2.00x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 25.00% 27.41x
East Texas Cluster 1.67% 4.74x
Handyman Tools 0.15% 3.85x
Austin Cluster 4.17% 3.77x
Home Printing 0.15% 3.65x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 3.41x
Assorted Topics (Conservative News, Politics, Viral Media) 1.25% 3.28x
Photography 1.25% 3.15x
Texas News 3.75% 3.09x
Broadway Information 0.80% 2.93x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female