Dstillery Audiences

UNITED

Audience Size: 16 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 23.33% 9.22x
Texas Activity Researchers 1.90% 6.13x
Texas Longhorn Fans 7.62% 4.31x
Healthy Snacks Shoppers 3.33% 3.97x
Recipe Researchers 2.86% 3.90x
Holiday Ham Recipe Researchers 2.86% 3.90x
COVID Testing Researchers 1.43% 3.68x
Crafting Enthusiasts 3.81% 3.56x
Mens Business Clothes Shoppers 1.36% 3.49x
Beekeeping Enthusiasts 1.90% 3.42x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Maurices.

Location Composition Index
Maurices 5.73% 6.64x
Lane Bryant 2.45% 6.20x
Aeropostale 2.63% 5.21x
Carhartt 13.48% 4.17x
Buckle 2.21% 4.06x
Eddie Bauer 0.78% 3.97x
Express 2.03% 3.54x
Ann Taylor 0.28% 3.44x
White House Black Market 1.37% 3.00x
Old Navy 2.33% 2.94x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 25.71% 30.07x
Muscle Cars 1.90% 7.53x
Texas University Athletics 1.90% 6.13x
Texas News 6.19% 6.07x
Austin Cluster 2.86% 4.10x
Texas News Cluster 0.95% 3.97x
Handyman Tools 0.15% 3.85x
Car Enthusiasts 1.32% 3.75x
Texas Media 5.71% 3.71x
Spain News - Madrid & Seville 0.95% 3.68x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female