Dstillery Audiences

UNITED

Audience Size: 49.8 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 49.8 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 26.38% 11.25x
Dallas Cowboys Fans 11.27% 5.12x
Texas Trip Planners 10.31% 3.98x
Texas County and Local Fair Visitors 7.91% 3.33x
Southern Central Voters 6.95% 3.28x
Oklahoma Sooners Fans 7.43% 3.27x
Big 12 Fans 6.47% 3.07x
Off Road Accessories Enthusiasts 6.71% 2.97x
Rodeo Enthusiasts 6.24% 2.87x
Oklahoma State Cowboys Fans 5.76% 2.74x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.

Location Composition Index
Lane Bryant 8.01% 7.89x
Aeropostale 7.81% 5.46x
Eddie Bauer 3.03% 5.35x
Carhartt 17.48% 4.78x
Buckle 5.61% 4.52x
Dressbarn 3.51% 3.75x
Express 5.71% 3.64x
Old Navy 6.78% 3.26x
Hollister 3.45% 3.22x
White House Black Market 4.50% 3.16x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 32.37% 51.46x
Texas News Cluster 3.60% 6.34x
East Texas Cluster 1.20% 5.71x
Texas University Athletics 2.64% 4.94x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.72% 4.64x
Medical Supplies 0.72% 4.49x
Painting & Renovation 0.47% 3.91x
Grilling 0.48% 3.90x
Handyman Tools 0.15% 3.85x
Texas News 3.12% 3.84x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female