Dstillery Audiences

UNITED

Audience Size: 46.1 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 46.1 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 26.33% 11.62x
Dallas Cowboys Fans 13.45% 6.03x
Southern Central Voters 9.52% 4.62x
Texas Longhorn Fans 9.52% 4.57x
Texas Trip Planners 9.80% 4.22x
Big 12 Fans 7.84% 3.67x
Oklahoma Sooners Fans 8.40% 3.66x
Texas Energy Providers 6.44% 3.20x
Rodeo Enthusiasts 6.44% 2.97x
Arkansas Razorbacks Fans 6.44% 2.95x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.03% 7.41x
Aeropostale 7.14% 5.36x
Eddie Bauer 2.60% 4.97x
Carhartt 22.52% 4.84x
Buckle 4.99% 4.20x
Express 5.42% 3.75x
Dressbarn 3.05% 3.67x
Old Navy 6.35% 3.30x
White House Black Market 4.37% 3.30x
Hollister 3.05% 3.08x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 36.13% 46.26x
Texas News 5.60% 5.49x
East Texas Cluster 1.12% 4.32x
Australia & New Zealand Media 0.84% 4.15x
New Mexico News 2.24% 4.12x
Pharmacy 1.40% 4.10x
Texas University Athletics 2.24% 4.05x
Design Software 0.56% 3.91x
Grilling 0.48% 3.90x
Handyman Tools 0.15% 3.85x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female