Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 31.5 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 31.85% | 10.90x |
| Texas Longhorn Fans | 15.19% | 6.20x |
| Dallas Cowboys Fans | 15.93% | 6.14x |
| Texas Trip Planners | 13.70% | 4.83x |
| Dallas Mavericks Fans | 10.37% | 4.73x |
| Cowboy Boots Shoppers | 13.33% | 4.36x |
| Southern Central Voters | 11.11% | 4.32x |
| Oklahoma Sooners Fans | 11.11% | 4.13x |
| Big 12 Fans | 8.89% | 3.96x |
| Texas Energy Providers | 9.63% | 3.94x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.97% | 12.07x |
| Lane Bryant | 6.15% | 8.21x |
| Aeropostale | 5.41% | 5.34x |
| Carhartt | 31.32% | 4.95x |
| Eddie Bauer | 1.66% | 4.35x |
| Buckle | 3.75% | 3.97x |
| Express | 4.55% | 3.56x |
| Old Navy | 5.10% | 3.46x |
| Journeys | 4.43% | 2.69x |
| Victoria's Secret | 4.95% | 2.61x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 40.37% | 29.26x |
| Texas University Athletics | 5.19% | 6.79x |
| Texas News Cluster | 4.07% | 5.19x |
| Austin Cluster | 4.81% | 4.07x |
| Handyman Tools | 0.15% | 3.85x |
| East Texas Cluster | 1.85% | 3.73x |
| Australia & New Zealand Media | 0.75% | 3.71x |
| Texas Media | 10.74% | 3.67x |
| Home Printing | 0.15% | 3.65x |
| Equestrian Cluster | 0.84% | 3.61x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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