Dstillery Audiences

UNITED

Audience Size: 31.5 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 31.5 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 31.85% 10.90x
Texas Longhorn Fans 15.19% 6.20x
Dallas Cowboys Fans 15.93% 6.14x
Texas Trip Planners 13.70% 4.83x
Dallas Mavericks Fans 10.37% 4.73x
Cowboy Boots Shoppers 13.33% 4.36x
Southern Central Voters 11.11% 4.32x
Oklahoma Sooners Fans 11.11% 4.13x
Big 12 Fans 8.89% 3.96x
Texas Energy Providers 9.63% 3.94x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Maurices.

Location Composition Index
Maurices 1.97% 12.07x
Lane Bryant 6.15% 8.21x
Aeropostale 5.41% 5.34x
Carhartt 31.32% 4.95x
Eddie Bauer 1.66% 4.35x
Buckle 3.75% 3.97x
Express 4.55% 3.56x
Old Navy 5.10% 3.46x
Journeys 4.43% 2.69x
Victoria's Secret 4.95% 2.61x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 40.37% 29.26x
Texas University Athletics 5.19% 6.79x
Texas News Cluster 4.07% 5.19x
Austin Cluster 4.81% 4.07x
Handyman Tools 0.15% 3.85x
East Texas Cluster 1.85% 3.73x
Australia & New Zealand Media 0.75% 3.71x
Texas Media 10.74% 3.67x
Home Printing 0.15% 3.65x
Equestrian Cluster 0.84% 3.61x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female