Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Dallas Cowboys Fans.
| Interest | Composition | Index |
| Dallas Cowboys Fans | 11.94% | 5.27x |
| Big 12 Fans | 8.21% | 3.79x |
| Southern Central Voters | 7.46% | 3.72x |
| BBQ Enthusiasts | 8.96% | 3.62x |
| Work Comes First Travelers | 0.15% | 3.04x |
| Texas Trip Planners | 6.72% | 2.95x |
| Oklahoma State Cowboys Fans | 5.97% | 2.83x |
| Texas AM Aggies Fans | 5.97% | 2.79x |
| Off Road Accessories Enthusiasts | 5.97% | 2.72x |
| Oklahoma Sooners Fans | 5.97% | 2.64x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 12.98% | 7.82x |
| Lane Bryant | 6.80% | 7.04x |
| Eddie Bauer | 2.09% | 5.98x |
| Aeropostale | 3.55% | 5.68x |
| Buckle | 3.05% | 4.32x |
| Zumiez | 3.38% | 3.41x |
| Charlotte Russe | 1.75% | 3.22x |
| Talbots | 2.59% | 2.85x |
| Old Navy | 3.84% | 2.76x |
| White House Black Market | 2.00% | 2.75x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.18% | 67.66x |
| Quinceanera Planning | 0.16% | 53.78x |
| Northern Texas Cluster | 36.57% | 43.66x |
| Decoration & Fabric | 0.08% | 38.76x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.51% | 37.37x |
| Canada Online Shopping Cluster | 0.17% | 33.00x |
| Texas Off-Roading | 0.17% | 32.82x |
| Canada Job Seekers Cluster | 0.15% | 29.10x |
| Scuba Diving | 0.35% | 25.98x |
| Tattoos & Costumes | 0.31% | 24.52x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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