Dstillery Audiences

UNITED

Audience Size: 14.7 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 22.60% 8.08x
Texas Activity Researchers 7.53% 5.35x
Texas Longhorn Fans 8.90% 4.83x
Houston Trip Planners 6.16% 4.37x
Texas County and Local Fair Visitors 10.96% 4.26x
Dallas Cowboys Fans 7.53% 3.98x
Houston Activity Researchers 6.85% 3.96x
Dallas Mavericks Fans 6.16% 3.92x
Gift Card Researchers 1.54% 3.86x
Golden Retriever Content Readers 1.37% 3.84x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Lululemon.

Location Composition Index
Lululemon 2.85% 11.82x
Lane Bryant 2.09% 9.63x
Aeropostale 2.78% 8.00x
Maurices 4.52% 7.28x
Hollister 1.32% 7.17x
Buckle 2.16% 5.72x
Express 2.23% 5.54x
Brooks Brothers 0.49% 5.43x
Talbots 1.04% 5.40x
Journeys 2.64% 4.86x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 30.14% 42.43x
Austin Cluster 4.79% 9.25x
New Mexico News 2.74% 5.25x
Texas News 3.42% 3.99x
Handyman Tools 0.15% 3.85x
Dating & Relationships 1.37% 3.75x
Family on a Budget 2.74% 3.75x
Home Printing 0.15% 3.65x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 3.41x
Sports News & Apparel 1.54% 3.39x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male