Dstillery Audiences

UNITED

Audience Size: 17.3 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 27.14% 10.02x
Dallas Cowboys Fans 12.14% 4.84x
Texas Longhorn Fans 10.71% 4.41x
Texas Trip Planners 11.43% 3.87x
Texas Energy Providers 8.57% 3.56x
Identity Theft Protection Researchers 5.00% 3.55x
Mexican Food Enthusiasts 7.14% 3.54x
Southern Central Voters 9.29% 3.43x
Off Road Accessories Enthusiasts 8.57% 3.33x
Burger Enthusiast 6.43% 3.26x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Maurices.

Location Composition Index
Maurices 8.54% 5.96x
Lane Bryant 4.44% 5.59x
Eddie Bauer 2.02% 5.53x
Aeropostale 4.33% 5.34x
Express 3.99% 4.30x
Buckle 3.54% 4.04x
Carhartt 38.84% 3.98x
Hollister 2.14% 3.83x
Old Navy 5.34% 3.68x
White House Black Market 2.81% 3.44x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 30.00% 33.63x
Fox News Content Consumers 2.86% 5.65x
Assorted Topics (Freebies, Gardens, Jewelry) 2.14% 5.56x
Texas News Cluster 2.14% 5.45x
New Mexico News 2.86% 4.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.71% 4.36x
Texas University Athletics 2.14% 4.24x
Arkansas News 2.86% 4.19x
Celebrity Gossip & Viral News 4.29% 3.96x
Minecraft Video Game Players 1.43% 3.93x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female