Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 28.19% | 10.32x |
| Dallas Cowboys Fans | 14.01% | 5.57x |
| Texas Trip Planners | 10.64% | 3.82x |
| Southern Central Voters | 8.16% | 3.49x |
| Texas AM Aggies Fans | 7.98% | 3.39x |
| Oklahoma Sooners Fans | 8.33% | 3.35x |
| Off Road Accessories Enthusiasts | 8.16% | 3.23x |
| Texas County and Local Fair Visitors | 8.16% | 3.11x |
| Oklahoma State Cowboys Fans | 7.09% | 3.10x |
| Arkansas Razorbacks Fans | 7.09% | 3.04x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.56% | 7.08x |
| Eddie Bauer | 2.74% | 5.83x |
| Aeropostale | 5.87% | 5.68x |
| Buckle | 5.00% | 4.46x |
| Express | 3.77% | 3.29x |
| American Eagle Outfitters | 4.88% | 3.29x |
| White House Black Market | 3.99% | 3.13x |
| Zumiez | 4.10% | 3.12x |
| Old Navy | 5.26% | 3.05x |
| Dressbarn | 2.55% | 2.82x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 32.80% | 46.10x |
| East Texas Cluster | 2.84% | 10.88x |
| New Mexico News | 4.43% | 7.69x |
| Oil & Energy | 1.06% | 7.10x |
| Texas University Athletics | 4.08% | 6.93x |
| Austin Cluster | 3.72% | 6.04x |
| Texas News | 5.14% | 5.75x |
| Texas News Cluster | 3.55% | 5.21x |
| Christians Prosperity Gospel | 0.71% | 4.63x |
| Medical Supplies | 0.89% | 4.51x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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