Dstillery Audiences

UNITED

Audience Size: 14.2 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 14.2 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 5.95% 5.96x
Texas Trip Planners 6.33% 5.56x
Dallas Trip Planners 5.18% 4.07x
Oklahoma Sooners Fans 3.45% 3.40x
Oklahoma State Cowboys Fans 3.07% 3.17x
Austin Trip Planners 3.07% 3.05x
Houston Trip Planners 3.26% 3.02x
Satellite TV Buyers 2.88% 2.81x
Parents of High School Students 3.26% 2.34x
Family Christmas Celebration Researchers 2.30% 2.23x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Carhartt.

Location Composition Index
Carhartt 14.26% 9.09x
Old Navy 2.21% 5.26x
Coach 0.66% 1.70x
Gap 0.88% 1.30x
Brooks Brothers 0.37% 0.88x
American Eagle Outfitters 0.29% 0.78x
The Childrens Place 0.29% 0.54x
Banana Republic 0.15% 0.33x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Christianity - Evangelism & Creationism.

Content Affinity Composition Index
Christianity - Evangelism & Creationism 2.50% 2.59x
Fashion & Retail 2.11% 1.85x
Gun Enthusiast - Hunting & Self Defense 1.73% 1.74x
Celebrity Gossip & Viral News 2.88% 1.66x
Entertainment & Viral News 8.45% 1.62x
Assorted Topics #11218 (Art, Life Hacks, Banking, Humor) 4.80% 1.49x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.88% 1.46x
Phone & Business Information Searchers 4.41% 1.46x
Car Forums 1.73% 1.36x
Viral Content 10.94% 1.35x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female