Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 41.8 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Dallas Cowboys Fans.
| Interest | Composition | Index |
| Dallas Cowboys Fans | 7.68% | 6.31x |
| Texas Trip Planners | 7.68% | 4.92x |
| Southern Central Voters | 5.36% | 4.84x |
| Off Road Accessories Enthusiasts | 5.18% | 4.11x |
| Big 12 Fans | 3.93% | 3.42x |
| Texas Energy Providers | 4.29% | 3.24x |
| Dallas Trip Planners | 5.00% | 3.14x |
| Arkansas Razorbacks Fans | 3.04% | 3.07x |
| Cattle Industry New Readers | 2.68% | 2.98x |
| Texas AM Aggies Fans | 3.21% | 2.97x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.39% | 9.02x |
| Lane Bryant | 6.41% | 8.18x |
| Eddie Bauer | 1.63% | 7.09x |
| Aeropostale | 2.25% | 5.09x |
| Buckle | 1.29% | 4.31x |
| White House Black Market | 0.82% | 4.19x |
| Old Navy | 3.81% | 3.75x |
| Zumiez | 2.37% | 3.60x |
| Dressbarn | 2.10% | 3.19x |
| Charlotte Russe | 0.94% | 2.95x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 21.61% | 48.29x |
| New Mexico News | 2.86% | 7.74x |
| Texas News | 3.93% | 6.85x |
| Texas University Athletics | 3.04% | 6.63x |
| Austin Cluster | 1.61% | 3.39x |
| Texas News Cluster | 1.61% | 3.11x |
| Gun Enthusiast - Rifles & Ammo | 1.96% | 2.96x |
| Christianity - Faith, Charity & Counseling | 1.79% | 2.52x |
| Assorted Topics (Humor, Gossip, Viral Media) | 3.57% | 2.43x |
| Gun Enthusiast - Hunting & Self Defense | 2.50% | 2.36x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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