Dstillery Audiences

UNITED

Audience Size: 48.3 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 48.3 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 24.46% 8.82x
Dallas Cowboys Fans 10.94% 4.82x
Texas Energy Providers 7.51% 3.50x
Texas Longhorn Fans 6.87% 3.25x
Texas Trip Planners 9.87% 3.23x
Background Check Users 7.94% 2.81x
Burger Enthusiast 4.94% 2.79x
Texas County and Local Fair Visitors 7.30% 2.76x
Southern Central Voters 6.44% 2.71x
Cinco de Mayo Celebrators 4.51% 2.63x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.96% 3.28x
Maurices 10.06% 2.96x
Lane Bryant 4.84% 2.42x
Aeropostale 4.67% 2.37x
Carhartt 34.54% 2.07x
Dressbarn 3.38% 2.01x
Hollister 2.81% 1.97x
Buckle 4.20% 1.85x
Express 4.12% 1.81x
Old Navy 6.13% 1.67x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 31.33% 41.04x
Assorted Topics (Conservative News, Politics, Viral Media) 2.15% 7.58x
East Texas Cluster 1.93% 6.86x
Texas News 5.15% 4.63x
Assorted Topics (Freebies, Gardens, Jewelry) 0.64% 4.54x
Hometown Livability 0.86% 4.26x
K-12 Teacher Resources 0.86% 4.16x
Austin Cluster 3.43% 3.89x
Handyman Tools 0.15% 3.85x
Scrapbooking & Home Art Projects 0.43% 3.79x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female