Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 14.2 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Dallas Cowboys Fans.
| Interest | Composition | Index |
| Dallas Cowboys Fans | 5.95% | 5.96x |
| Texas Trip Planners | 6.33% | 5.56x |
| Dallas Trip Planners | 5.18% | 4.07x |
| Oklahoma Sooners Fans | 3.45% | 3.40x |
| Oklahoma State Cowboys Fans | 3.07% | 3.17x |
| Austin Trip Planners | 3.07% | 3.05x |
| Houston Trip Planners | 3.26% | 3.02x |
| Satellite TV Buyers | 2.88% | 2.81x |
| Parents of High School Students | 3.26% | 2.34x |
| Family Christmas Celebration Researchers | 2.30% | 2.23x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 14.26% | 9.09x |
| Old Navy | 2.21% | 5.26x |
| Coach | 0.66% | 1.70x |
| Gap | 0.88% | 1.30x |
| Brooks Brothers | 0.37% | 0.88x |
| American Eagle Outfitters | 0.29% | 0.78x |
| The Childrens Place | 0.29% | 0.54x |
| Banana Republic | 0.15% | 0.33x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Christianity - Evangelism & Creationism.
| Content Affinity | Composition | Index |
| Christianity - Evangelism & Creationism | 2.50% | 2.59x |
| Fashion & Retail | 2.11% | 1.85x |
| Gun Enthusiast - Hunting & Self Defense | 1.73% | 1.74x |
| Celebrity Gossip & Viral News | 2.88% | 1.66x |
| Entertainment & Viral News | 8.45% | 1.62x |
| Assorted Topics #11218 (Art, Life Hacks, Banking, Humor) | 4.80% | 1.49x |
| Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.88% | 1.46x |
| Phone & Business Information Searchers | 4.41% | 1.46x |
| Car Forums | 1.73% | 1.36x |
| Viral Content | 10.94% | 1.35x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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