Dstillery Audiences

UNITED

Audience Size: 41.8 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 41.8 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 7.68% 6.31x
Texas Trip Planners 7.68% 4.92x
Southern Central Voters 5.36% 4.84x
Off Road Accessories Enthusiasts 5.18% 4.11x
Big 12 Fans 3.93% 3.42x
Texas Energy Providers 4.29% 3.24x
Dallas Trip Planners 5.00% 3.14x
Arkansas Razorbacks Fans 3.04% 3.07x
Cattle Industry New Readers 2.68% 2.98x
Texas AM Aggies Fans 3.21% 2.97x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Carhartt.

Location Composition Index
Carhartt 19.39% 9.02x
Lane Bryant 6.41% 8.18x
Eddie Bauer 1.63% 7.09x
Aeropostale 2.25% 5.09x
Buckle 1.29% 4.31x
White House Black Market 0.82% 4.19x
Old Navy 3.81% 3.75x
Zumiez 2.37% 3.60x
Dressbarn 2.10% 3.19x
Charlotte Russe 0.94% 2.95x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 21.61% 48.29x
New Mexico News 2.86% 7.74x
Texas News 3.93% 6.85x
Texas University Athletics 3.04% 6.63x
Austin Cluster 1.61% 3.39x
Texas News Cluster 1.61% 3.11x
Gun Enthusiast - Rifles & Ammo 1.96% 2.96x
Christianity - Faith, Charity & Counseling 1.79% 2.52x
Assorted Topics (Humor, Gossip, Viral Media) 3.57% 2.43x
Gun Enthusiast - Hunting & Self Defense 2.50% 2.36x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female