Dstillery Audiences

UNITED

Audience Size: 23.6 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 12.44% 5.06x
Texas Trip Planners 13.36% 4.85x
Off Road Accessories Enthusiasts 11.06% 4.02x
Rodeo Enthusiasts 10.14% 3.99x
Cowboy Boots Shoppers 11.98% 3.92x
Southern Central Voters 10.14% 3.87x
Dallas Trip Planners 10.14% 3.75x
Texas County and Local Fair Visitors 9.68% 3.66x
Houston Trip Planners 8.76% 3.62x
Oklahoma State Cowboys Fans 8.29% 3.45x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Maurices.

Location Composition Index
Maurices 3.06% 9.59x
Lane Bryant 5.08% 8.94x
Carhartt 45.00% 7.22x
Aeropostale 3.58% 5.35x
Eddie Bauer 1.18% 4.58x
Buckle 2.92% 4.53x
Old Navy 4.28% 3.95x
Express 3.03% 3.55x
Journeys 3.03% 2.75x
Hollister 1.25% 2.70x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 5.07% 10.05x
Texas University Athletics 5.53% 6.99x
Texas News Cluster 3.69% 5.01x
Texas News 8.29% 4.90x
Austin Cluster 5.07% 4.13x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.38% 4.10x
Handyman Tools 0.15% 3.85x
Australia & New Zealand Media 0.75% 3.71x
Home Printing 0.15% 3.65x
Personal Finance Researchers 0.71% 3.45x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female