Dstillery Audiences

UNITED

Audience Size: 54.5 Thousand Devices

Explore the United Audience

Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the United audience.

Dstillery Crafted Audiences

INTERESTS

The United audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 28.19% 10.32x
Dallas Cowboys Fans 14.01% 5.57x
Texas Trip Planners 10.64% 3.82x
Southern Central Voters 8.16% 3.49x
Texas AM Aggies Fans 7.98% 3.39x
Oklahoma Sooners Fans 8.33% 3.35x
Off Road Accessories Enthusiasts 8.16% 3.23x
Texas County and Local Fair Visitors 8.16% 3.11x
Oklahoma State Cowboys Fans 7.09% 3.10x
Arkansas Razorbacks Fans 7.09% 3.04x
Composition Percentage: The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.56% 7.08x
Eddie Bauer 2.74% 5.83x
Aeropostale 5.87% 5.68x
Buckle 5.00% 4.46x
Express 3.77% 3.29x
American Eagle Outfitters 4.88% 3.29x
White House Black Market 3.99% 3.13x
Zumiez 4.10% 3.12x
Old Navy 5.26% 3.05x
Dressbarn 2.55% 2.82x
Composition Percentage: The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 32.80% 46.10x
East Texas Cluster 2.84% 10.88x
New Mexico News 4.43% 7.69x
Oil & Energy 1.06% 7.10x
Texas University Athletics 4.08% 6.93x
Austin Cluster 3.72% 6.04x
Texas News 5.14% 5.75x
Texas News Cluster 3.55% 5.21x
Christians Prosperity Gospel 0.71% 4.63x
Medical Supplies 0.89% 4.51x
Composition Percentage: The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female