Explore the United Audience
Below you'll find more information about the United audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the United audience.
INTERESTS
The United audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 22.60% | 8.08x |
| Texas Activity Researchers | 7.53% | 5.35x |
| Texas Longhorn Fans | 8.90% | 4.83x |
| Houston Trip Planners | 6.16% | 4.37x |
| Texas County and Local Fair Visitors | 10.96% | 4.26x |
| Dallas Cowboys Fans | 7.53% | 3.98x |
| Houston Activity Researchers | 6.85% | 3.96x |
| Dallas Mavericks Fans | 6.16% | 3.92x |
| Gift Card Researchers | 1.54% | 3.86x |
| Golden Retriever Content Readers | 1.37% | 3.84x |
Composition Percentage:
The overlap percentage between the United audience and the Interest attribute.
Index: A comparison of the United audience to the internet population.
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APPAREL RETAILERS
The United audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 2.85% | 11.82x |
| Lane Bryant | 2.09% | 9.63x |
| Aeropostale | 2.78% | 8.00x |
| Maurices | 4.52% | 7.28x |
| Hollister | 1.32% | 7.17x |
| Buckle | 2.16% | 5.72x |
| Express | 2.23% | 5.54x |
| Brooks Brothers | 0.49% | 5.43x |
| Talbots | 1.04% | 5.40x |
| Journeys | 2.64% | 4.86x |
Composition Percentage:
The overlap percentage between the United audience and the Location attribute.
Index: A comparison of the United audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 30.14% | 42.43x |
| Austin Cluster | 4.79% | 9.25x |
| New Mexico News | 2.74% | 5.25x |
| Texas News | 3.42% | 3.99x |
| Handyman Tools | 0.15% | 3.85x |
| Dating & Relationships | 1.37% | 3.75x |
| Family on a Budget | 2.74% | 3.75x |
| Home Printing | 0.15% | 3.65x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 3.41x |
| Sports News & Apparel | 1.54% | 3.39x |
Composition Percentage:
The overlap percentage between the United audience and the Content Affinity attribute.
Index: A comparison of the United audience to the internet population.
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DEMOGRAPHICS
The United audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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