Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 78.4 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 78.4 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.71% 2.82x
Charitable Donors 5.65% 2.81x
United Arab Emirates Trip Planners 4.08% 2.75x
Tokyo Trip Planners 3.30% 2.70x
New York City Events Researchers 3.30% 2.66x
Luxury Retail Researchers 2.67% 2.45x
School Closings Updates Readers 1.88% 2.31x
Australia Trip Planners 3.14% 2.31x
Thrift Store Shoppers 3.45% 2.30x
Austin Trip Planners 5.97% 2.30x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 3.35% 77.59x
Calvin Klein 1.10% 63.95x
Anthropologie 15.51% 53.37x
Free People 7.90% 47.31x
American Apparel 5.27% 46.63x
Saint Laurent Paris 1.02% 44.97x
Madewell 5.83% 35.75x
Hugo Boss 5.96% 34.86x
Uniqlo 2.10% 34.85x
Bonobos 2.10% 33.91x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.13% 5.30x
Design Software 0.47% 4.79x
Los Angeles Tourism 0.47% 4.73x
K-Pop 0.47% 4.72x
Antiques & Auctions 0.31% 3.82x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
New York City Real Estate Research Cluster 1.10% 3.65x
Middle East News 0.47% 3.58x
Motorsport Equipment 0.63% 3.38x
Math Reference 1.88% 3.26x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female