Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 331.9 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 2.74% | 2.42x |
| Executive Travelers | 2.43% | 2.11x |
| Arizona Trip Planners | 2.73% | 2.07x |
| New York Trip Planners | 2.95% | 2.07x |
| Venture Capitalists | 2.19% | 2.02x |
| Online Grocery Shoppers | 5.47% | 1.99x |
| SEO Specialists | 2.16% | 1.91x |
| Thrift Store Shoppers | 2.13% | 1.88x |
| Arizona Wildcats Fans | 1.88% | 1.88x |
| Arizona Diamondbacks Fans | 2.14% | 1.87x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 4.01% | 46.80x |
| Free People | 5.39% | 44.26x |
| Levi Strauss | 3.29% | 42.57x |
| American Apparel | 8.18% | 38.40x |
| Club Monaco | 3.07% | 33.56x |
| Madewell | 3.62% | 32.15x |
| Zara | 5.80% | 30.65x |
| Armani | 4.34% | 29.82x |
| Abercrombie & Fitch | 5.15% | 29.23x |
| Lorna Jane | 1.22% | 27.84x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.41% | 3.76x |
| New York City Real Estate Research Cluster | 1.11% | 3.40x |
| NYC Tourist Attractions | 1.95% | 3.16x |
| New York City Education & News Cluster | 1.38% | 3.11x |
| Hipster Clothing | 0.13% | 3.02x |
| Institutional Investing | 0.13% | 2.59x |
| Cuba & Mexico Media | 0.14% | 2.57x |
| LGBTQ Advocacy | 1.07% | 2.47x |
| Writing & Publishing | 0.36% | 2.23x |
| Art News & Products | 0.19% | 2.21x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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