Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 802.5 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.36% | 2.98x |
| Ballet Enthusiasts | 5.20% | 2.70x |
| Online Grocery Shoppers | 5.42% | 2.52x |
| New York Trip Planners | 4.71% | 2.42x |
| Burger Enthusiast | 3.09% | 2.41x |
| Opera Enthusiasts | 4.19% | 2.39x |
| Los Angeles Mass Transit Commuters | 5.44% | 2.35x |
| Shared Work Space Researchers | 3.74% | 2.35x |
| United Nations Donors | 3.64% | 2.35x |
| Harvard University Fans | 4.04% | 2.30x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.87% | 33.40x |
| Anthropologie | 9.35% | 33.34x |
| Supreme | 0.75% | 32.82x |
| Everlane | 0.71% | 29.39x |
| Free People | 11.99% | 27.90x |
| Joe's Jeans | 1.31% | 27.34x |
| Calvin Klein | 2.30% | 27.08x |
| Club Monaco | 6.34% | 25.88x |
| American Apparel | 15.08% | 25.23x |
| Uniqlo | 7.69% | 23.63x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.12% | 9.81x |
| Home Office Products | 0.06% | 5.41x |
| NYC Tourist Attractions | 2.23% | 4.26x |
| Community Planning & Transportation | 0.14% | 3.88x |
| New York City Education & News Cluster | 1.38% | 3.86x |
| New York City Real Estate Research Cluster | 1.54% | 3.82x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.81x |
| Robotics | 0.18% | 3.80x |
| South Carolina Travel | 0.04% | 3.78x |
| Scotland Travel | 0.04% | 3.76x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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