Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 806 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.82x |
| New York City Events Researchers | 3.17% | 2.18x |
| Mens Business Clothes Shoppers | 2.83% | 2.13x |
| Podcast Listeners | 2.37% | 2.04x |
| Venture Capitalists | 2.43% | 2.01x |
| Online Grocery Shoppers | 3.23% | 1.99x |
| Los Angeles Mass Transit Commuters | 3.17% | 1.94x |
| Los Angeles Activities Researchers | 2.55% | 1.92x |
| SEO Specialists | 2.71% | 1.92x |
| Ballet Enthusiasts | 2.74% | 1.90x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 7.22% | 38.27x |
| Everlane | 0.52% | 35.30x |
| Club Monaco | 4.08% | 31.39x |
| Levi Strauss | 4.51% | 28.95x |
| Free People | 8.48% | 28.68x |
| American Apparel | 12.54% | 25.08x |
| Topshop | 0.53% | 24.72x |
| Madewell | 6.60% | 23.27x |
| Intermix | 2.77% | 22.75x |
| Supreme | 0.78% | 22.47x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.07% | 3.45x |
| Shipping & Logistics | 0.09% | 3.42x |
| Turkey & Iran Cluster | 0.08% | 3.33x |
| London Tourism & Events | 0.06% | 3.25x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.10% | 3.23x |
| Institutional Investing | 0.26% | 2.98x |
| Law School Research Cluster | 0.10% | 2.88x |
| Retail Industry News | 0.18% | 2.71x |
| Philanthropy - Nonprofits | 0.14% | 2.68x |
| Aid Groups | 0.27% | 2.65x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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