Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 48.8 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.56% 5.06x
New York City Events Researchers 6.47% 4.76x
Travel Book Readers 4.56% 3.88x
Food Bank Researchers 3.12% 3.60x
Ballet Enthusiasts 5.52% 3.58x
Indian Food Enthusiasts 3.84% 3.37x
Telemedicine Content Readers 2.88% 3.33x
Meal Kit Delivery Researchers 4.56% 3.20x
Luxury Retail Researchers 5.04% 3.17x
Restaurant Researchers 5.04% 3.10x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 3.28% 101.69x
Saint Laurent Paris 1.44% 92.27x
American Apparel 8.14% 70.20x
Anthropologie 17.09% 68.53x
Free People 9.57% 66.76x
Calvin Klein 0.66% 53.58x
Armani 3.46% 50.74x
Uniqlo 1.90% 50.16x
Madewell 6.25% 49.50x
Ann Taylor 4.68% 49.15x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.68% 10.49x
Beer, Wine & Alcohol 0.72% 5.58x
France Online Music & Quiz Content Cluster 0.13% 5.30x
Anime 1.20% 5.06x
Data Analysis & Scripting 1.20% 4.73x
Latin American News 1.20% 4.60x
Learning & Development Products 0.55% 4.58x
Broadway Information 0.96% 4.47x
New Parents 0.96% 4.04x
New York City Real Estate Research Cluster 1.44% 3.89x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male