Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 134.4 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 134.4 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is St Patricks Day Celebrators.

Interest Composition Index
St Patricks Day Celebrators 1.20% 3.39x
Lunar New Year Researchers 1.88% 3.35x
San Diego Activities Researchers 1.88% 3.27x
College Students 2.40% 3.18x
Mac Users 1.71% 3.16x
Hulu Users 2.57% 3.06x
Lawyers 2.05% 2.98x
Tokyo Trip Planners 2.40% 2.97x
POS Systems & Software Researchers 4.11% 2.95x
Harvard University Fans 1.37% 2.94x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 4.31% 25.15x
Supreme 0.08% 21.17x
American Apparel 9.06% 18.49x
Calvin Klein 1.20% 18.36x
Anthropologie 20.16% 17.46x
Saint Laurent Paris 1.64% 16.40x
Topshop 0.54% 15.96x
Everlane 0.09% 15.53x
Free People 9.99% 14.48x
Bonobos 3.31% 13.02x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Fishing.

Content Affinity Composition Index
Fishing 0.78% 5.95x
Baby Names 1.54% 4.17x
Educational Publishing 2.74% 4.11x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.34% 3.94x
Electronic Accessories 0.34% 3.87x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Tiny & Modular Home Researchers 0.52% 3.72x
Caribbean Cluster 0.27% 3.49x
Texas News Cluster 1.20% 3.29x
Home Remodeling 0.21% 3.05x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male