Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 661.5 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 661.5 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.82x
New York City Events Researchers 4.05% 2.89x
Ballet Enthusiasts 3.61% 2.60x
New York Trip Planners 3.48% 2.46x
Venture Capitalists 3.11% 2.29x
Boston Trip Planners 2.09% 2.22x
Thrift Store Shoppers 2.85% 2.22x
Opera Enthusiasts 2.58% 2.21x
Broadway Fans 2.52% 2.18x
Online Grocery Shoppers 6.04% 2.16x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.

Location Composition Index
Uniqlo 7.66% 49.68x
Everlane 0.54% 48.80x
Free People 7.89% 37.09x
Club Monaco 4.34% 36.74x
Levi Strauss 4.31% 32.39x
American Apparel 11.36% 29.65x
Zara 8.35% 26.58x
Madewell 5.39% 26.44x
Supreme 0.73% 25.52x
Intermix 2.53% 25.02x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 0.18% 4.20x
Institutional Investing 0.26% 3.88x
New York City Real Estate Research Cluster 1.44% 3.70x
France Online Music & Quiz Content Cluster 0.04% 3.57x
NYC Tourist Attractions 2.28% 3.56x
New York City Education & News Cluster 1.60% 3.46x
LGBTQ Advocacy 1.55% 3.43x
Nepal News 0.04% 3.33x
General Interest 0.04% 3.24x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.96x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male