Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 551.6 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 551.6 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Jazz Festival Enthusiasts.

Interest Composition Index
Jazz Festival Enthusiasts 6.57% 3.51x
New Orleans Trip Planners 6.36% 3.17x
New York City Events Researchers 4.71% 2.81x
Louisiana Trip Planners 5.79% 2.72x
New Orleans Pelicans Fans 5.86% 2.58x
New Orleans Activities Researchers 4.64% 2.54x
Ballet Enthusiasts 4.36% 2.45x
Louisiana State University Tigers Fans 4.43% 2.17x
France Trip Planners 3.71% 2.05x
Sightseeing Travelers 3.93% 2.03x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Everlane.

Location Composition Index
Everlane 0.71% 42.55x
Topshop 1.98% 37.34x
Supreme 0.64% 36.81x
Anthropologie 19.69% 34.31x
Club Monaco 6.20% 33.69x
Calvin Klein 2.17% 31.70x
Joe's Jeans 0.95% 31.35x
American Apparel 14.29% 30.94x
Free People 12.37% 30.23x
Uniqlo 7.18% 28.72x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.13% 5.30x
European Museums, Restaurants & Events 0.36% 4.79x
New York City Real Estate Research Cluster 1.71% 4.30x
New Orleans Cluster 8.57% 4.14x
Writing Resources 0.21% 4.08x
Learning & Development Products 0.57% 4.07x
Retail Industry News 0.17% 4.06x
French News & Gossip Cluster 0.14% 3.93x
NYC Tourist Attractions 1.43% 3.90x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male