Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 283.1 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 283.1 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.32% 4.93x
Jazz Music Fans 7.05% 4.35x
Executive Travelers 5.39% 4.35x
Business Travelers 6.64% 4.15x
GIS Users 5.81% 3.98x
Finance Continuing Education Researchers 5.39% 3.93x
Yale University Fans 4.56% 3.84x
Budget Small Business Researchers 5.81% 3.83x
E-cycling Enthusiasts 5.81% 3.82x
Audio Book Listeners 5.39% 3.79x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Everlane.

Location Composition Index
Everlane 0.56% 48.20x
Club Monaco 5.43% 40.00x
Supreme 0.47% 38.92x
Anthropologie 21.53% 38.49x
Calvin Klein 1.90% 36.89x
Topshop 1.16% 35.12x
American Apparel 12.41% 34.61x
Free People 11.77% 34.08x
Uniqlo 6.02% 32.14x
Joe's Jeans 0.62% 30.17x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.66% 5.54x
France Online Music & Quiz Content Cluster 0.13% 5.30x
Liberal Media - Political Activism 1.24% 5.20x
Personal Investment & Advisor Researchers 1.24% 5.14x
Learning & Development Products 0.55% 4.58x
Educational Publishing 2.07% 4.54x
Private Aviation 1.24% 4.43x
New York City Real Estate Research Cluster 1.24% 4.07x
French News & Gossip Cluster 0.14% 3.93x
Gossip & Entertainment 0.83% 3.88x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male