Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.05% | 5.25x |
| Harvard University Fans | 6.76% | 4.74x |
| Boston Celtics Fans | 9.46% | 4.71x |
| Sushi Lovers | 8.11% | 4.60x |
| Rome Trip Planners | 8.11% | 4.30x |
| Volvo Vehicle Shoppers | 8.11% | 4.24x |
| Quarantine Planners | 3.55% | 4.08x |
| Internal Medicine Journal Researchers | 6.76% | 4.03x |
| Work Visa Researchers | 5.41% | 4.02x |
| Solar Energy Solution Shoppers | 8.11% | 4.00x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 5.43% | 113.03x |
| American Apparel | 9.07% | 74.46x |
| Saint Laurent Paris | 1.50% | 70.51x |
| Free People | 10.20% | 61.11x |
| Anthropologie | 18.62% | 59.04x |
| Bonobos | 3.32% | 53.31x |
| Armani | 5.34% | 50.84x |
| Hugo Boss | 9.47% | 49.88x |
| Madewell | 8.14% | 46.47x |
| Ann Taylor | 5.87% | 42.52x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Math Reference.
| Content Affinity | Composition | Index |
| Math Reference | 4.35% | 9.25x |
| US Cycling | 2.61% | 5.80x |
| France Online Music & Quiz Content Cluster | 0.13% | 5.30x |
| New York City Family & Activity Cluster | 4.05% | 4.86x |
| Math Education | 1.20% | 3.89x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.81x |
| Beer, Wine & Alcohol | 0.47% | 3.58x |
| San Diego Cluster | 1.74% | 3.31x |
| Running & Marathons | 1.74% | 3.24x |
| Los Angeles News | 6.76% | 3.18x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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