Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 78.4 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.71% | 2.82x |
| Charitable Donors | 5.65% | 2.81x |
| United Arab Emirates Trip Planners | 4.08% | 2.75x |
| Tokyo Trip Planners | 3.30% | 2.70x |
| New York City Events Researchers | 3.30% | 2.66x |
| Luxury Retail Researchers | 2.67% | 2.45x |
| School Closings Updates Readers | 1.88% | 2.31x |
| Australia Trip Planners | 3.14% | 2.31x |
| Thrift Store Shoppers | 3.45% | 2.30x |
| Austin Trip Planners | 5.97% | 2.30x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.35% | 77.59x |
| Calvin Klein | 1.10% | 63.95x |
| Anthropologie | 15.51% | 53.37x |
| Free People | 7.90% | 47.31x |
| American Apparel | 5.27% | 46.63x |
| Saint Laurent Paris | 1.02% | 44.97x |
| Madewell | 5.83% | 35.75x |
| Hugo Boss | 5.96% | 34.86x |
| Uniqlo | 2.10% | 34.85x |
| Bonobos | 2.10% | 33.91x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.13% | 5.30x |
| Design Software | 0.47% | 4.79x |
| Los Angeles Tourism | 0.47% | 4.73x |
| K-Pop | 0.47% | 4.72x |
| Antiques & Auctions | 0.31% | 3.82x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.81x |
| New York City Real Estate Research Cluster | 1.10% | 3.65x |
| Middle East News | 0.47% | 3.58x |
| Motorsport Equipment | 0.63% | 3.38x |
| Math Reference | 1.88% | 3.26x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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