Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 661.5 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.82x |
| New York City Events Researchers | 4.05% | 2.89x |
| Ballet Enthusiasts | 3.61% | 2.60x |
| New York Trip Planners | 3.48% | 2.46x |
| Venture Capitalists | 3.11% | 2.29x |
| Boston Trip Planners | 2.09% | 2.22x |
| Thrift Store Shoppers | 2.85% | 2.22x |
| Opera Enthusiasts | 2.58% | 2.21x |
| Broadway Fans | 2.52% | 2.18x |
| Online Grocery Shoppers | 6.04% | 2.16x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 7.66% | 49.68x |
| Everlane | 0.54% | 48.80x |
| Free People | 7.89% | 37.09x |
| Club Monaco | 4.34% | 36.74x |
| Levi Strauss | 4.31% | 32.39x |
| American Apparel | 11.36% | 29.65x |
| Zara | 8.35% | 26.58x |
| Madewell | 5.39% | 26.44x |
| Supreme | 0.73% | 25.52x |
| Intermix | 2.53% | 25.02x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.18% | 4.20x |
| Institutional Investing | 0.26% | 3.88x |
| New York City Real Estate Research Cluster | 1.44% | 3.70x |
| France Online Music & Quiz Content Cluster | 0.04% | 3.57x |
| NYC Tourist Attractions | 2.28% | 3.56x |
| New York City Education & News Cluster | 1.60% | 3.46x |
| LGBTQ Advocacy | 1.55% | 3.43x |
| Nepal News | 0.04% | 3.33x |
| General Interest | 0.04% | 3.24x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 2.96x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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