Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.82x |
| New York City Events Researchers | 4.55% | 2.50x |
| Ballet Enthusiasts | 4.36% | 2.35x |
| Online Grocery Shoppers | 4.11% | 2.14x |
| Thrift Store Shoppers | 3.31% | 2.07x |
| Los Angeles Activities Researchers | 2.79% | 2.03x |
| Los Angeles Mass Transit Commuters | 2.84% | 1.96x |
| Real Estate Decision Makers | 3.49% | 1.95x |
| Podcast Listeners | 2.54% | 1.91x |
| LGBT Activists | 2.54% | 1.91x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 7.51% | 33.41x |
| Everlane | 0.57% | 31.85x |
| Topshop | 1.28% | 28.36x |
| Free People | 9.75% | 27.99x |
| Club Monaco | 4.59% | 26.12x |
| Levi Strauss | 4.97% | 24.40x |
| Madewell | 8.35% | 23.28x |
| American Apparel | 13.15% | 22.85x |
| Supreme | 0.74% | 21.75x |
| Intermix | 2.86% | 21.64x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 34.71x |
| Washington D.C. Hotels | 0.02% | 19.83x |
| Sports - Skiing, Snowboarding | 0.01% | 8.41x |
| Local & Travel England - North Midlands | 0.01% | 6.39x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 5.96x |
| Environmental Conservation | 0.04% | 5.56x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.86x |
| Decoration & Fabric | 0.01% | 4.84x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.69x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.50x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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