Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 772.7 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 772.7 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 4.14x
New York City Events Researchers 7.19% 2.72x
Ballet Enthusiasts 7.14% 2.58x
Real Estate Decision Makers 6.15% 2.35x
Online Grocery Shoppers 6.04% 2.20x
New York Trip Planners 5.87% 2.19x
Opera Enthusiasts 5.33% 2.09x
Venture Capitalists 5.15% 2.05x
Sightseeing Travelers 5.33% 2.03x
Los Angeles Mass Transit Commuters 5.66% 2.03x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Topshop.

Location Composition Index
Topshop 2.73% 34.10x
Supreme 0.73% 33.45x
Anthropologie 15.45% 31.57x
Everlane 0.73% 30.18x
Joe's Jeans 1.38% 28.81x
Club Monaco 6.73% 28.62x
Calvin Klein 2.43% 27.95x
Free People 12.75% 27.40x
American Apparel 15.41% 27.07x
Uniqlo 8.03% 24.27x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.11% 5.57x
Community Planning & Transportation 0.18% 5.13x
Philanthropy - Nonprofits 0.14% 4.97x
Cosmetics Business 0.07% 4.55x
London Tourism & Events 0.05% 4.54x
Art News & Products 0.29% 4.19x
NYC Tourist Attractions 2.26% 4.17x
Serbia & Albania Cluster 0.11% 3.99x
New York City Education & News Cluster 1.43% 3.97x
Chemicals 0.05% 3.83x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male