Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 551.6 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Jazz Festival Enthusiasts.
| Interest | Composition | Index |
| Jazz Festival Enthusiasts | 6.57% | 3.51x |
| New Orleans Trip Planners | 6.36% | 3.17x |
| New York City Events Researchers | 4.71% | 2.81x |
| Louisiana Trip Planners | 5.79% | 2.72x |
| New Orleans Pelicans Fans | 5.86% | 2.58x |
| New Orleans Activities Researchers | 4.64% | 2.54x |
| Ballet Enthusiasts | 4.36% | 2.45x |
| Louisiana State University Tigers Fans | 4.43% | 2.17x |
| France Trip Planners | 3.71% | 2.05x |
| Sightseeing Travelers | 3.93% | 2.03x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.71% | 42.55x |
| Topshop | 1.98% | 37.34x |
| Supreme | 0.64% | 36.81x |
| Anthropologie | 19.69% | 34.31x |
| Club Monaco | 6.20% | 33.69x |
| Calvin Klein | 2.17% | 31.70x |
| Joe's Jeans | 0.95% | 31.35x |
| American Apparel | 14.29% | 30.94x |
| Free People | 12.37% | 30.23x |
| Uniqlo | 7.18% | 28.72x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.13% | 5.30x |
| European Museums, Restaurants & Events | 0.36% | 4.79x |
| New York City Real Estate Research Cluster | 1.71% | 4.30x |
| New Orleans Cluster | 8.57% | 4.14x |
| Writing Resources | 0.21% | 4.08x |
| Learning & Development Products | 0.57% | 4.07x |
| Retail Industry News | 0.17% | 4.06x |
| French News & Gossip Cluster | 0.14% | 3.93x |
| NYC Tourist Attractions | 1.43% | 3.90x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.81x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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