Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 134.4 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is St Patricks Day Celebrators.
| Interest | Composition | Index |
| St Patricks Day Celebrators | 1.20% | 3.39x |
| Lunar New Year Researchers | 1.88% | 3.35x |
| San Diego Activities Researchers | 1.88% | 3.27x |
| College Students | 2.40% | 3.18x |
| Mac Users | 1.71% | 3.16x |
| Hulu Users | 2.57% | 3.06x |
| Lawyers | 2.05% | 2.98x |
| Tokyo Trip Planners | 2.40% | 2.97x |
| POS Systems & Software Researchers | 4.11% | 2.95x |
| Harvard University Fans | 1.37% | 2.94x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.31% | 25.15x |
| Supreme | 0.08% | 21.17x |
| American Apparel | 9.06% | 18.49x |
| Calvin Klein | 1.20% | 18.36x |
| Anthropologie | 20.16% | 17.46x |
| Saint Laurent Paris | 1.64% | 16.40x |
| Topshop | 0.54% | 15.96x |
| Everlane | 0.09% | 15.53x |
| Free People | 9.99% | 14.48x |
| Bonobos | 3.31% | 13.02x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 0.78% | 5.95x |
| Baby Names | 1.54% | 4.17x |
| Educational Publishing | 2.74% | 4.11x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.34% | 3.94x |
| Electronic Accessories | 0.34% | 3.87x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.81x |
| Tiny & Modular Home Researchers | 0.52% | 3.72x |
| Caribbean Cluster | 0.27% | 3.49x |
| Texas News Cluster | 1.20% | 3.29x |
| Home Remodeling | 0.21% | 3.05x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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