Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 23.6 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.05% 5.25x
Harvard University Fans 6.76% 4.74x
Boston Celtics Fans 9.46% 4.71x
Sushi Lovers 8.11% 4.60x
Rome Trip Planners 8.11% 4.30x
Volvo Vehicle Shoppers 8.11% 4.24x
Quarantine Planners 3.55% 4.08x
Internal Medicine Journal Researchers 6.76% 4.03x
Work Visa Researchers 5.41% 4.02x
Solar Energy Solution Shoppers 8.11% 4.00x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 5.43% 113.03x
American Apparel 9.07% 74.46x
Saint Laurent Paris 1.50% 70.51x
Free People 10.20% 61.11x
Anthropologie 18.62% 59.04x
Bonobos 3.32% 53.31x
Armani 5.34% 50.84x
Hugo Boss 9.47% 49.88x
Madewell 8.14% 46.47x
Ann Taylor 5.87% 42.52x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Math Reference.

Content Affinity Composition Index
Math Reference 4.35% 9.25x
US Cycling 2.61% 5.80x
France Online Music & Quiz Content Cluster 0.13% 5.30x
New York City Family & Activity Cluster 4.05% 4.86x
Math Education 1.20% 3.89x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Beer, Wine & Alcohol 0.47% 3.58x
San Diego Cluster 1.74% 3.31x
Running & Marathons 1.74% 3.24x
Los Angeles News 6.76% 3.18x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male