Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 93.9 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 93.9 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.92% 5.83x
Small Business COVID-19 Relief Researchers 1.23% 5.44x
Burger Enthusiast 1.93% 4.76x
Thrift Store Shoppers 5.75% 3.70x
San Diego Activities Researchers 5.75% 3.66x
Business Travelers 6.07% 3.59x
Ski and Snowboard Apparel Shoppers 5.43% 3.36x
New York City Events Researchers 3.83% 3.20x
Rock Climbing Enthusiasts 5.43% 3.16x
Study Abroad Researchers 5.11% 3.10x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Everlane.

Location Composition Index
Everlane 0.40% 52.49x
Supreme 0.35% 40.84x
Topshop 0.76% 38.74x
Intermix 1.55% 29.02x
Gap 15.75% 20.50x
LOFT 14.43% 20.34x
Levi Strauss 0.06% 20.16x
Michael Kors 7.87% 16.87x
H&M 12.37% 15.62x
Banana Republic 13.40% 15.32x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.56% 11.91x
Pet Forums 1.28% 6.58x
France Online Music & Quiz Content Cluster 0.13% 5.30x
Public Policy Media 0.96% 4.78x
Learning & Development Products 0.55% 4.58x
Legal Information Research Cluster 1.28% 4.36x
LGBTQ Advocacy 2.24% 4.17x
New York City Real Estate Research Cluster 1.60% 4.05x
French News & Gossip Cluster 0.14% 3.93x
Philanthropy - Charities & Fundraising 0.64% 3.91x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male