Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 807.9 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 807.9 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.82x
New York City Events Researchers 4.82% 2.04x
Ballet Enthusiasts 4.67% 1.91x
Real Estate Decision Makers 4.55% 1.87x
Opera Enthusiasts 4.04% 1.85x
Online Grocery Shoppers 4.67% 1.83x
Burger Enthusiast 1.12% 1.83x
Venture Capitalists 3.66% 1.76x
Los Angeles Trip Planners 4.40% 1.74x
New York Trip Planners 4.40% 1.73x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Topshop.

Location Composition Index
Topshop 2.71% 32.37x
Everlane 0.65% 29.75x
Supreme 0.74% 28.50x
Free People 10.69% 28.13x
Anthropologie 6.95% 25.78x
Club Monaco 5.51% 24.78x
Calvin Klein 2.13% 24.76x
American Apparel 14.38% 24.44x
Uniqlo 6.95% 24.40x
Madewell 10.22% 23.73x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Germany Cluster.

Content Affinity Composition Index
Germany Cluster 0.05% 3.87x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Cosmetics Business 0.08% 3.77x
French Education 0.02% 3.27x
Local & Travel England - East Midlands 0.05% 3.25x
Alternative Streaming Services 0.05% 3.17x
Italy Cluster 0.04% 3.17x
Community Planning & Transportation 0.12% 3.05x
Malaya 0.02% 2.95x
New York City Real Estate Research Cluster 1.61% 2.90x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male