Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.56% | 5.06x |
| New York City Events Researchers | 6.47% | 4.76x |
| Travel Book Readers | 4.56% | 3.88x |
| Food Bank Researchers | 3.12% | 3.60x |
| Ballet Enthusiasts | 5.52% | 3.58x |
| Indian Food Enthusiasts | 3.84% | 3.37x |
| Telemedicine Content Readers | 2.88% | 3.33x |
| Meal Kit Delivery Researchers | 4.56% | 3.20x |
| Luxury Retail Researchers | 5.04% | 3.17x |
| Restaurant Researchers | 5.04% | 3.10x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.28% | 101.69x |
| Saint Laurent Paris | 1.44% | 92.27x |
| American Apparel | 8.14% | 70.20x |
| Anthropologie | 17.09% | 68.53x |
| Free People | 9.57% | 66.76x |
| Calvin Klein | 0.66% | 53.58x |
| Armani | 3.46% | 50.74x |
| Uniqlo | 1.90% | 50.16x |
| Madewell | 6.25% | 49.50x |
| Ann Taylor | 4.68% | 49.15x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.68% | 10.49x |
| Beer, Wine & Alcohol | 0.72% | 5.58x |
| France Online Music & Quiz Content Cluster | 0.13% | 5.30x |
| Anime | 1.20% | 5.06x |
| Data Analysis & Scripting | 1.20% | 4.73x |
| Latin American News | 1.20% | 4.60x |
| Learning & Development Products | 0.55% | 4.58x |
| Broadway Information | 0.96% | 4.47x |
| New Parents | 0.96% | 4.04x |
| New York City Real Estate Research Cluster | 1.44% | 3.89x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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