Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 802.5 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 802.5 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.36% 2.98x
Ballet Enthusiasts 5.20% 2.70x
Online Grocery Shoppers 5.42% 2.52x
New York Trip Planners 4.71% 2.42x
Burger Enthusiast 3.09% 2.41x
Opera Enthusiasts 4.19% 2.39x
Los Angeles Mass Transit Commuters 5.44% 2.35x
Shared Work Space Researchers 3.74% 2.35x
United Nations Donors 3.64% 2.35x
Harvard University Fans 4.04% 2.30x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Topshop.

Location Composition Index
Topshop 2.87% 33.40x
Anthropologie 9.35% 33.34x
Supreme 0.75% 32.82x
Everlane 0.71% 29.39x
Free People 11.99% 27.90x
Joe's Jeans 1.31% 27.34x
Calvin Klein 2.30% 27.08x
Club Monaco 6.34% 25.88x
American Apparel 15.08% 25.23x
Uniqlo 7.69% 23.63x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.12% 9.81x
Home Office Products 0.06% 5.41x
NYC Tourist Attractions 2.23% 4.26x
Community Planning & Transportation 0.14% 3.88x
New York City Education & News Cluster 1.38% 3.86x
New York City Real Estate Research Cluster 1.54% 3.82x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Robotics 0.18% 3.80x
South Carolina Travel 0.04% 3.78x
Scotland Travel 0.04% 3.76x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male