Explore the Urban Outfitters Audience
Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 283.1 thousand unique devices whose actions qualify for the Urban Outfitters audience.
INTERESTS
The Urban Outfitters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Urban Outfitters audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.32% | 4.93x |
| Jazz Music Fans | 7.05% | 4.35x |
| Executive Travelers | 5.39% | 4.35x |
| Business Travelers | 6.64% | 4.15x |
| GIS Users | 5.81% | 3.98x |
| Finance Continuing Education Researchers | 5.39% | 3.93x |
| Yale University Fans | 4.56% | 3.84x |
| Budget Small Business Researchers | 5.81% | 3.83x |
| E-cycling Enthusiasts | 5.81% | 3.82x |
| Audio Book Listeners | 5.39% | 3.79x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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APPAREL RETAILERS
The Urban Outfitters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.56% | 48.20x |
| Club Monaco | 5.43% | 40.00x |
| Supreme | 0.47% | 38.92x |
| Anthropologie | 21.53% | 38.49x |
| Calvin Klein | 1.90% | 36.89x |
| Topshop | 1.16% | 35.12x |
| American Apparel | 12.41% | 34.61x |
| Free People | 11.77% | 34.08x |
| Uniqlo | 6.02% | 32.14x |
| Joe's Jeans | 0.62% | 30.17x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Urban Outfitters audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 1.66% | 5.54x |
| France Online Music & Quiz Content Cluster | 0.13% | 5.30x |
| Liberal Media - Political Activism | 1.24% | 5.20x |
| Personal Investment & Advisor Researchers | 1.24% | 5.14x |
| Learning & Development Products | 0.55% | 4.58x |
| Educational Publishing | 2.07% | 4.54x |
| Private Aviation | 1.24% | 4.43x |
| New York City Real Estate Research Cluster | 1.24% | 4.07x |
| French News & Gossip Cluster | 0.14% | 3.93x |
| Gossip & Entertainment | 0.83% | 3.88x |
Composition Percentage:
The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
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DEMOGRAPHICS
The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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