Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 43.6 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 43.6 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 2.49% 3.31x
United Arab Emirates Trip Planners 4.36% 2.97x
Retail Job Seekers 4.67% 2.87x
Market Intelligence Researchers 3.74% 2.85x
Readers of Bengali Content 3.43% 2.81x
School Closings Updates Readers 2.18% 2.77x
Thai Food Enthusiasts 4.36% 2.77x
Media Buying Professionals 3.43% 2.76x
New York City Events Researchers 3.12% 2.71x
Last Minute Travelers 4.36% 2.70x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 4.25% 91.20x
Saint Laurent Paris 1.61% 70.55x
American Apparel 9.09% 69.34x
Calvin Klein 1.08% 62.58x
Anthropologie 18.74% 60.18x
Free People 10.46% 59.61x
Armani 5.33% 53.55x
Madewell 8.16% 48.04x
Hugo Boss 9.17% 47.89x
Intermix 1.20% 45.70x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.13% 5.30x
India Bollywood, Weddings & Gossip 1.87% 4.29x
Collectibles - Toys & Collectibles 2.49% 4.03x
Tahoe & Reno Tourism 0.62% 3.86x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Electronic Accessories 0.93% 3.63x
Nebraska Cluster 3.12% 3.63x
Beer, Wine & Alcohol 0.47% 3.58x
Hawaii News 0.93% 3.37x
Live Music 1.56% 3.32x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male