Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 806 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 806 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.82x
New York City Events Researchers 3.17% 2.18x
Mens Business Clothes Shoppers 2.83% 2.13x
Podcast Listeners 2.37% 2.04x
Venture Capitalists 2.43% 2.01x
Online Grocery Shoppers 3.23% 1.99x
Los Angeles Mass Transit Commuters 3.17% 1.94x
Los Angeles Activities Researchers 2.55% 1.92x
SEO Specialists 2.71% 1.92x
Ballet Enthusiasts 2.74% 1.90x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.

Location Composition Index
Uniqlo 7.22% 38.27x
Everlane 0.52% 35.30x
Club Monaco 4.08% 31.39x
Levi Strauss 4.51% 28.95x
Free People 8.48% 28.68x
American Apparel 12.54% 25.08x
Topshop 0.53% 24.72x
Madewell 6.60% 23.27x
Intermix 2.77% 22.75x
Supreme 0.78% 22.47x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.07% 3.45x
Shipping & Logistics 0.09% 3.42x
Turkey & Iran Cluster 0.08% 3.33x
London Tourism & Events 0.06% 3.25x
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 3.23x
Institutional Investing 0.26% 2.98x
Law School Research Cluster 0.10% 2.88x
Retail Industry News 0.18% 2.71x
Philanthropy - Nonprofits 0.14% 2.68x
Aid Groups 0.27% 2.65x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male