Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 331.9 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 331.9 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 2.74% 2.42x
Executive Travelers 2.43% 2.11x
Arizona Trip Planners 2.73% 2.07x
New York Trip Planners 2.95% 2.07x
Venture Capitalists 2.19% 2.02x
Online Grocery Shoppers 5.47% 1.99x
SEO Specialists 2.16% 1.91x
Thrift Store Shoppers 2.13% 1.88x
Arizona Wildcats Fans 1.88% 1.88x
Arizona Diamondbacks Fans 2.14% 1.87x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.

Location Composition Index
Uniqlo 4.01% 46.80x
Free People 5.39% 44.26x
Levi Strauss 3.29% 42.57x
American Apparel 8.18% 38.40x
Club Monaco 3.07% 33.56x
Madewell 3.62% 32.15x
Zara 5.80% 30.65x
Armani 4.34% 29.82x
Abercrombie & Fitch 5.15% 29.23x
Lorna Jane 1.22% 27.84x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 3.41% 3.76x
New York City Real Estate Research Cluster 1.11% 3.40x
NYC Tourist Attractions 1.95% 3.16x
New York City Education & News Cluster 1.38% 3.11x
Hipster Clothing 0.13% 3.02x
Institutional Investing 0.13% 2.59x
Cuba & Mexico Media 0.14% 2.57x
LGBTQ Advocacy 1.07% 2.47x
Writing & Publishing 0.36% 2.23x
Art News & Products 0.19% 2.21x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male