Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 186.4 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 186.4 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.59% 2.81x
Readers of Vietnamese Content 3.42% 2.80x
Tokyo Trip Planners 2.59% 2.73x
Mac Users 2.12% 2.69x
Home Interior Design Enthusiasts 2.12% 2.62x
United Nations Donors 2.71% 2.58x
Tech-Savvy Moms 2.24% 2.56x
Luxury Retail Researchers 1.77% 2.48x
School Closings Updates Readers 1.30% 2.46x
Executive and C-Suite 1.77% 2.44x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 3.70% 27.47x
American Apparel 8.29% 20.65x
Topshop 0.48% 20.06x
Anthropologie 18.04% 20.01x
Free People 9.77% 17.81x
Calvin Klein 0.95% 17.81x
Everlane 0.12% 16.17x
Saint Laurent Paris 1.09% 15.64x
Supreme 0.07% 15.53x
Madewell 8.01% 14.71x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Design Software.

Content Affinity Composition Index
Design Software 0.47% 7.48x
Ohio Universities 0.82% 5.29x
NYC Tourist Attractions 0.35% 4.86x
Data Analysis & Scripting 0.71% 4.31x
High-End Audio 0.59% 4.22x
Caribbean Vacation 0.24% 3.94x
Conscious Living 0.47% 3.91x
Peru Media 0.24% 3.86x
Antiques & Auctions 0.31% 3.82x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male