Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 786 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.82x
New York City Events Researchers 4.55% 2.50x
Ballet Enthusiasts 4.36% 2.35x
Online Grocery Shoppers 4.11% 2.14x
Thrift Store Shoppers 3.31% 2.07x
Los Angeles Activities Researchers 2.79% 2.03x
Los Angeles Mass Transit Commuters 2.84% 1.96x
Real Estate Decision Makers 3.49% 1.95x
Podcast Listeners 2.54% 1.91x
LGBT Activists 2.54% 1.91x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Uniqlo.

Location Composition Index
Uniqlo 7.51% 33.41x
Everlane 0.57% 31.85x
Topshop 1.28% 28.36x
Free People 9.75% 27.99x
Club Monaco 4.59% 26.12x
Levi Strauss 4.97% 24.40x
Madewell 8.35% 23.28x
American Apparel 13.15% 22.85x
Supreme 0.74% 21.75x
Intermix 2.86% 21.64x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 34.71x
Washington D.C. Hotels 0.02% 19.83x
Sports - Skiing, Snowboarding 0.01% 8.41x
Local & Travel England - North Midlands 0.01% 6.39x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.96x
Environmental Conservation 0.04% 5.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.86x
Decoration & Fabric 0.01% 4.84x
Canadian Construction & Renovation Research Cluster 0.01% 4.69x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.50x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male