Dstillery Audiences

URBAN OUTFITTERS

Audience Size: 121.3 Thousand Devices

Explore the Urban Outfitters Audience

Below you'll find more information about the Urban Outfitters audience, broken down in different categories based on their digital and physical behaviors. These are 121.3 thousand unique devices whose actions qualify for the Urban Outfitters audience.

Dstillery Crafted Audiences

INTERESTS

The Urban Outfitters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Urban Outfitters audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 12.05% 8.71x
Arizona Trip Planners 10.86% 7.57x
Arizona Wildcats Fans 7.36% 5.21x
Ride Share Drivers 5.48% 3.72x
Grand Canyon Trip Planners 8.41% 3.58x
Arizona Diamondbacks Fans 6.40% 3.33x
Phoenix Suns Fans 5.48% 2.79x
Arizona Cardinals Fans 3.42% 2.78x
Thrift Store Shoppers 2.85% 2.72x
Blood Donors 5.39% 2.50x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Interest attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Urban Outfitters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Urban Outfitters audience is Club Monaco.

Location Composition Index
Club Monaco 1.61% 44.81x
Calvin Klein 0.59% 38.86x
Free People 4.32% 35.95x
Anthropologie 8.33% 35.39x
Ann Taylor 2.62% 27.92x
Madewell 3.22% 24.18x
Tommy Bahama 2.80% 22.92x
Uniqlo 1.20% 22.89x
Hugo Boss 3.46% 22.15x
The North Face 1.70% 20.65x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Location attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Urban Outfitters audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 14.81% 14.60x
Low Budget Shoppers 0.13% 5.09x
South Africa News Cluster 0.18% 4.00x
Bags & Luggage 0.09% 3.87x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.81x
Public Policy Media 0.09% 3.41x
Trucking 0.14% 3.24x
Online Games for Kids 0.09% 3.05x
Home Remodeling 0.21% 3.05x
Professional Audio Visual 0.05% 2.92x
Composition Percentage: The overlap percentage between the Urban Outfitters audience and the Content Affinity attribute.
Index: A comparison of the Urban Outfitters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Urban Outfitters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male