Dstillery Audiences

VALERO

Audience Size: 33.2 Thousand Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 2.27% 2.79x
Readers of Tamil Content 1.18% 1.57x
Dallas Trip Planners 1.35% 1.38x
Houston Trip Planners 0.99% 1.23x
Solar Energy Researchers 0.87% 1.22x
Texas Trip Planners 0.87% 1.06x
Employee Management & HR Researchers 0.82% 0.94x
Readers of Cuban Content 0.58% 0.89x
Readers of Spanish Content 0.38% 0.89x
Personal Investment Researchers 0.68% 0.86x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Carhartt.

Location Composition Index
Carhartt 2.68% 25.04x
Lululemon 0.29% 3.94x
Michael Kors 0.44% 3.68x
Gymboree 0.81% 2.71x
REI 1.24% 2.66x
Brooks Brothers 1.08% 2.33x
J. Crew 0.76% 1.79x
The North Face 0.45% 1.75x
Banana Republic 0.73% 1.42x
Club Monaco 0.14% 1.31x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Mexico Cluster.

Content Affinity Composition Index
Mexico Cluster 0.34% 2.70x
Northern Texas Cluster 0.60% 2.64x
Texas News 0.62% 2.24x
Gossip & Entertainment 0.27% 2.06x
Spain News 0.39% 1.89x
Texas Media 0.63% 1.60x
Math Education 0.56% 1.56x
RPG Games 0.27% 1.35x
Assorted Topics #11841 (Safari, Health, Wellness, Sports) 0.04% 1.27x
Online Mini Game Players 0.17% 1.22x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999