Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.61% | 2.70x |
| Texas Trip Planners | 5.41% | 2.65x |
| Texas Energy Providers | 4.55% | 2.30x |
| Countdown to the Beach Travelers | 0.01% | 2.16x |
| Dallas Cowboys Fans | 3.66% | 2.03x |
| Texas AM Aggies Fans | 3.40% | 1.97x |
| Southern Central Voters | 3.20% | 1.91x |
| Houston Astros Fans | 3.12% | 1.84x |
| Billiards Enthusiasts | 3.53% | 1.82x |
| Houston Activity Researchers | 3.08% | 1.78x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.41% | 4.41x |
| Topshop | 0.19% | 3.94x |
| Carhartt | 6.18% | 3.72x |
| Express Outlets | 0.57% | 3.66x |
| Gymboree | 2.15% | 3.63x |
| Lane Bryant | 3.41% | 3.53x |
| Dressbarn | 2.93% | 3.44x |
| Buckle | 2.41% | 3.42x |
| Hollister | 1.93% | 3.42x |
| Abercrombie & Fitch | 2.22% | 3.41x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.25% | 4.61x |
| Texas News | 3.94% | 4.26x |
| Texas Off-Roading | 0.04% | 4.24x |
| Texas Sporting & Outdoors Cluster | 0.09% | 3.48x |
| Northern Texas Cluster | 2.39% | 3.24x |
| Texas Media | 5.79% | 3.17x |
| Quinceanera Planning | 0.01% | 3.00x |
| Texas News Cluster | 2.22% | 2.80x |
| Rural Living | 0.02% | 2.78x |
| Texas University Athletics | 1.99% | 2.76x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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