Dstillery Audiences

VALERO

Audience Size: 5.2 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 4.09% 2.73x
Texas Energy Providers 3.28% 2.47x
Texas Trip Planners 3.91% 2.46x
Dallas Cowboys Fans 2.83% 2.17x
Houston Activity Researchers 2.03% 2.00x
Billiards Enthusiasts 2.46% 1.88x
Texas AM Aggies Fans 2.03% 1.88x
Southern Central Voters 2.06% 1.88x
Houston Astros Fans 1.93% 1.83x
Austin Trip Planners 2.58% 1.68x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.40% 4.83x
Express Outlets 0.39% 4.18x
Gymboree 1.73% 4.16x
Dressbarn 2.69% 4.14x
Carhartt 8.86% 4.12x
Aeropostale 1.76% 4.02x
Lane Bryant 3.09% 4.02x
Abercrombie & Fitch 1.81% 3.93x
Charlotte Russe 1.19% 3.81x
Jos A. Bank Clothiers 2.50% 3.75x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 2.38% 4.20x
Northern Texas Cluster 1.62% 3.68x
Texas Media 3.58% 3.28x
Colorado News 2.20% 1.44x
New Orleans Cluster 1.60% 1.43x
Car Forums 1.81% 1.22x
Chain Restaurants 1.76% 1.10x
Car Information 2.38% 1.04x
African American Celebrity Gossip 3.72% 1.04x
Career Cluster A 2.94% 1.01x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male