Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 804.7 thousand unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 7.11% | 2.97x |
| Houston Trip Planners | 7.33% | 2.93x |
| Texas Trip Planners | 8.01% | 2.82x |
| Texas Energy Providers | 6.13% | 2.67x |
| Texas State Fairs | 6.62% | 2.61x |
| Sprint Customers | 0.05% | 2.56x |
| Texas Longhorn Fans | 5.67% | 2.54x |
| Houston Astros Fans | 4.91% | 2.42x |
| Houston Activity Researchers | 3.47% | 2.38x |
| Dallas Cowboys Fans | 5.44% | 2.36x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Curious about what else the Valero audience is interested in?
Sign Up
APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.17x |
| Patagonia | 0.25% | 3.81x |
| Tommy Bahama | 0.53% | 3.75x |
| Lorna Jane | 0.09% | 3.66x |
| Lane Bryant | 2.91% | 3.66x |
| Abercrombie & Fitch | 0.18% | 3.66x |
| Saint Laurent Paris | 0.08% | 3.65x |
| Express Outlets | 0.51% | 3.50x |
| Zumiez | 2.49% | 3.49x |
| Ann Taylor | 0.46% | 3.46x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Want to find more of the Valero audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 0.08% | 4.81x |
| Texas News | 4.84% | 4.42x |
| Chat Rooms | 0.03% | 4.02x |
| East Texas Cluster | 1.04% | 3.96x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 3.81x |
| Flower Shopping | 0.02% | 3.51x |
| Austin Cluster | 2.73% | 3.49x |
| Northern Texas Cluster | 2.80% | 3.45x |
| Texas News Cluster | 1.23% | 3.41x |
| Pool Cleaning | 0.05% | 3.30x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Want to see more of the Content Affinities the Valero audience visits?
Sign Up
DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Valero audience?
Sign Up