Dstillery Audiences

VALERO

Audience Size: 4.8 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 7.40% 3.11x
Texas Trip Planners 7.71% 3.08x
Houston Trip Planners 7.16% 2.81x
Texas State Fairs 6.94% 2.81x
Dallas Cowboys Fans 6.07% 2.60x
Texas Energy Providers 5.70% 2.58x
Houston Astros Fans 4.62% 2.24x
Countdown to the Beach Travelers 0.01% 2.16x
Texas AM Aggies Fans 4.71% 2.10x
Austin Trip Planners 4.95% 2.07x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 4.01x
Lane Bryant 3.60% 3.78x
Aeropostale 4.51% 3.59x
Charlotte Russe 3.13% 3.59x
Topshop 0.31% 3.57x
Joe's Jeans 0.17% 3.55x
Gymboree 3.76% 3.51x
Buckle 3.95% 3.49x
Zumiez 5.06% 3.47x
Abercrombie & Fitch 1.70% 3.46x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 5.28% 5.37x
East Texas Cluster 1.23% 4.95x
Texas Sporting & Outdoors Cluster 0.06% 4.60x
Northern Texas Cluster 2.99% 4.14x
Texas News Cluster 2.50% 3.90x
Texas Media 6.01% 3.64x
Austin Cluster 2.14% 3.57x
Texas University Athletics 1.69% 3.13x
New Mexico News 1.67% 2.84x
Flags & Trump 0.01% 2.50x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male