Dstillery Audiences

VALERO

Audience Size: 2.1 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 10.39% 3.62x
Texas County and Local Fair Visitors 9.59% 3.54x
Houston Trip Planners 8.67% 3.46x
Texas Longhorn Fans 8.27% 3.37x
Texas State Fairs 9.30% 3.22x
Texas Energy Providers 7.57% 3.17x
Houston Astros Fans 6.21% 2.98x
Dallas Cowboys Fans 7.78% 2.90x
Austin Trip Planners 6.44% 2.90x
Houston Activity Researchers 5.40% 2.67x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lane Bryant.

Location Composition Index
Lane Bryant 2.74% 4.21x
Maurices 1.00% 4.01x
Abercrombie & Fitch 0.25% 3.86x
Carhartt 23.08% 3.77x
Express Outlets 0.46% 3.71x
Aeropostale 3.04% 3.63x
The Childrens Place 4.42% 3.60x
Dressbarn 1.93% 3.58x
Buckle 2.80% 3.53x
Gymboree 2.29% 3.53x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 6.96x
Texas News 8.34% 5.16x
East Texas Cluster 2.31% 4.80x
Austin Cluster 4.96% 4.29x
Texas News Cluster 2.97% 4.08x
Northern Texas Cluster 5.27% 4.02x
Texas Off-Roading 0.01% 3.58x
Texas Media 9.81% 3.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.43x
Chat Rooms 0.03% 3.36x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male