Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 7.40% | 3.11x |
| Texas Trip Planners | 7.71% | 3.08x |
| Houston Trip Planners | 7.16% | 2.81x |
| Texas State Fairs | 6.94% | 2.81x |
| Dallas Cowboys Fans | 6.07% | 2.60x |
| Texas Energy Providers | 5.70% | 2.58x |
| Houston Astros Fans | 4.62% | 2.24x |
| Countdown to the Beach Travelers | 0.01% | 2.16x |
| Texas AM Aggies Fans | 4.71% | 2.10x |
| Austin Trip Planners | 4.95% | 2.07x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 4.01x |
| Lane Bryant | 3.60% | 3.78x |
| Aeropostale | 4.51% | 3.59x |
| Charlotte Russe | 3.13% | 3.59x |
| Topshop | 0.31% | 3.57x |
| Joe's Jeans | 0.17% | 3.55x |
| Gymboree | 3.76% | 3.51x |
| Buckle | 3.95% | 3.49x |
| Zumiez | 5.06% | 3.47x |
| Abercrombie & Fitch | 1.70% | 3.46x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 5.28% | 5.37x |
| East Texas Cluster | 1.23% | 4.95x |
| Texas Sporting & Outdoors Cluster | 0.06% | 4.60x |
| Northern Texas Cluster | 2.99% | 4.14x |
| Texas News Cluster | 2.50% | 3.90x |
| Texas Media | 6.01% | 3.64x |
| Austin Cluster | 2.14% | 3.57x |
| Texas University Athletics | 1.69% | 3.13x |
| New Mexico News | 1.67% | 2.84x |
| Flags & Trump | 0.01% | 2.50x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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