Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 10.39% | 3.62x |
| Texas County and Local Fair Visitors | 9.59% | 3.54x |
| Houston Trip Planners | 8.67% | 3.46x |
| Texas Longhorn Fans | 8.27% | 3.37x |
| Texas State Fairs | 9.30% | 3.22x |
| Texas Energy Providers | 7.57% | 3.17x |
| Houston Astros Fans | 6.21% | 2.98x |
| Dallas Cowboys Fans | 7.78% | 2.90x |
| Austin Trip Planners | 6.44% | 2.90x |
| Houston Activity Researchers | 5.40% | 2.67x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.74% | 4.21x |
| Maurices | 1.00% | 4.01x |
| Abercrombie & Fitch | 0.25% | 3.86x |
| Carhartt | 23.08% | 3.77x |
| Express Outlets | 0.46% | 3.71x |
| Aeropostale | 3.04% | 3.63x |
| The Childrens Place | 4.42% | 3.60x |
| Dressbarn | 1.93% | 3.58x |
| Buckle | 2.80% | 3.53x |
| Gymboree | 2.29% | 3.53x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.04% | 6.96x |
| Texas News | 8.34% | 5.16x |
| East Texas Cluster | 2.31% | 4.80x |
| Austin Cluster | 4.96% | 4.29x |
| Texas News Cluster | 2.97% | 4.08x |
| Northern Texas Cluster | 5.27% | 4.02x |
| Texas Off-Roading | 0.01% | 3.58x |
| Texas Media | 9.81% | 3.49x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.43x |
| Chat Rooms | 0.03% | 3.36x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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