Dstillery Audiences

VALERO

Audience Size: 4.4 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 7.28% 2.95x
Texas Trip Planners 7.52% 2.81x
Texas State Fairs 6.54% 2.71x
Houston Trip Planners 7.04% 2.60x
Texas Energy Providers 6.20% 2.52x
Dallas Cowboys Fans 5.79% 2.48x
Houston Astros Fans 4.88% 2.18x
Billiards Enthusiasts 4.84% 2.00x
Southern Central Voters 4.38% 1.93x
Texas AM Aggies Fans 4.48% 1.92x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.44% 4.18x
Lane Bryant 4.13% 4.12x
Abercrombie & Fitch 1.26% 3.92x
Joe's Jeans 0.19% 3.87x
Charlotte Russe 2.47% 3.80x
Aeropostale 5.35% 3.78x
Express Outlets 0.84% 3.73x
Gymboree 4.36% 3.71x
Hollister 3.91% 3.67x
Buckle 4.51% 3.66x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 4.72% 5.71x
East Texas Cluster 1.04% 4.84x
Texas Off-Roading 0.02% 4.39x
Northern Texas Cluster 2.49% 3.94x
Texas News Cluster 2.20% 3.93x
Texas Media 5.26% 3.69x
Austin Cluster 2.05% 3.63x
Texas Sporting & Outdoors Cluster 0.03% 3.21x
Texas University Athletics 1.52% 2.90x
New Mexico News 1.42% 2.84x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male