Dstillery Audiences

VALERO

Audience Size: 3.2 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 9.99% 3.98x
Texas County and Local Fair Visitors 9.01% 3.68x
Houston Trip Planners 8.54% 3.62x
Texas State Fairs 8.54% 3.40x
Texas Longhorn Fans 7.37% 3.38x
Texas Energy Providers 7.45% 3.33x
Dallas Cowboys Fans 7.40% 3.13x
Houston Astros Fans 5.60% 2.92x
Austin Trip Planners 5.56% 2.72x
San Antonio Spurs Fans 4.94% 2.60x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.42% 4.49x
Lorna Jane 0.30% 4.39x
Lane Bryant 3.74% 4.35x
Express Outlets 0.72% 3.95x
Aeropostale 4.71% 3.94x
Joe's Jeans 0.12% 3.93x
Gymboree 3.64% 3.84x
The Childrens Place 6.58% 3.82x
Buckle 4.16% 3.81x
Hollister 3.34% 3.80x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 8.00% 6.00x
Texas Sporting & Outdoors Cluster 0.05% 5.18x
East Texas Cluster 1.83% 4.96x
Austin Cluster 3.99% 4.67x
Northern Texas Cluster 4.61% 4.24x
Texas News Cluster 3.01% 4.13x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.07x
Texas Media 8.58% 3.92x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 3.76x
Texas University Athletics 2.24% 3.60x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male