Dstillery Audiences

VALERO

Audience Size: 4.2 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.84% 2.71x
Texas Trip Planners 3.83% 2.55x
Texas Energy Providers 3.02% 2.46x
Countdown to the Beach Travelers 0.01% 2.16x
Dallas Cowboys Fans 2.59% 2.15x
Houston Activity Researchers 1.94% 1.95x
Texas AM Aggies Fans 2.07% 1.91x
Southern Central Voters 2.06% 1.90x
Austin Trip Planners 2.55% 1.84x
Billiards Enthusiasts 2.36% 1.83x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.38% 4.60x
Express Outlets 0.24% 4.30x
Dressbarn 2.38% 4.29x
Aeropostale 1.82% 4.18x
Abercrombie & Fitch 1.70% 4.08x
Lane Bryant 2.53% 4.08x
Charlotte Russe 1.06% 3.97x
Gymboree 1.61% 3.93x
Carhartt 10.54% 3.92x
Hollister 0.99% 3.85x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.09% 4.78x
Texas News 2.16% 4.43x
East Texas Cluster 0.51% 3.95x
Northern Texas Cluster 1.37% 3.58x
Texas Media 2.97% 3.47x
Texas News Cluster 1.36% 3.06x
Texas University Athletics 1.04% 2.87x
Texas Off-Roading 0.02% 2.85x
Austin Cluster 1.06% 2.74x
Quinceanera Planning 0.01% 2.68x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female