Dstillery Audiences

VALERO

Audience Size: 3.4 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 7.68% 2.97x
Houston Activity Researchers 3.48% 2.94x
Texas Energy Providers 6.14% 2.79x
Houston Trip Planners 6.74% 2.62x
Texas State Fairs 6.99% 2.60x
Sprint Customers 0.05% 2.56x
Texas Trip Planners 8.21% 2.53x
Texas Activity Researchers 1.60% 2.32x
Dallas Cowboys Fans 5.06% 2.25x
Billiards Enthusiasts 4.60% 2.23x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.24% 2.28x
Abercrombie & Fitch 0.47% 2.24x
Lorna Jane 0.39% 2.14x
Lane Bryant 5.98% 2.04x
The Childrens Place 8.82% 1.98x
Zumiez 5.17% 1.96x
Express Outlets 1.05% 1.95x
Aeropostale 5.85% 1.95x
Patagonia 0.38% 1.93x
Forever 21 3.85% 1.93x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.04% 4.80x
Texas News 4.58% 4.47x
Chat Rooms 0.03% 4.02x
Beach & Intimate Wear 0.01% 3.83x
Texas News Cluster 1.18% 3.66x
Northern Texas Cluster 2.78% 3.48x
Book Publishers 0.02% 3.25x
Austin Cluster 2.46% 3.25x
Texas Media 5.68% 3.19x
Texas University Athletics 1.23% 3.15x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female