Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 2.74% | 3.22x |
| Texas Activity Researchers | 0.93% | 3.02x |
| Houston Trip Planners | 3.38% | 2.90x |
| Texas County and Local Fair Visitors | 5.90% | 2.75x |
| Austin Trip Planners | 2.78% | 2.63x |
| Sprint Customers | 0.05% | 2.56x |
| Texas State Fairs | 5.69% | 2.42x |
| Texas Longhorn Fans | 3.37% | 2.29x |
| AT&T Wireless Customers | 0.08% | 2.17x |
| Texas Trip Planners | 4.14% | 2.06x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 2.07% | 4.03x |
| Michael Kors | 1.00% | 3.72x |
| Abercrombie & Fitch | 0.33% | 3.69x |
| Aeropostale | 1.57% | 3.62x |
| Buckle | 1.59% | 3.62x |
| Lane Bryant | 0.93% | 3.58x |
| Hollister | 0.92% | 3.57x |
| Forever 21 | 0.78% | 3.57x |
| The Childrens Place | 1.13% | 3.51x |
| Dressbarn | 0.88% | 3.37x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 3.54% | 4.79x |
| Lacrosse College Athletics | 0.02% | 4.38x |
| East Texas Cluster | 0.41% | 4.34x |
| Chat Rooms | 0.03% | 4.02x |
| Beach & Intimate Wear | 0.01% | 3.83x |
| Northern Texas Cluster | 2.30% | 3.80x |
| Texas Media | 4.07% | 3.55x |
| Malaya | 0.01% | 3.52x |
| Education Cluster | 0.01% | 3.37x |
| Farming & Agriculture | 0.01% | 3.20x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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