Dstillery Audiences

VALERO

Audience Size: 2.3 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.52% 2.82x
Texas Trip Planners 3.55% 2.68x
Texas Energy Providers 2.64% 2.65x
Dallas Cowboys Fans 2.43% 2.12x
Southern Central Voters 1.93% 2.00x
Texas AM Aggies Fans 2.06% 1.97x
Houston Astros Fans 2.05% 1.91x
Austin Trip Planners 2.24% 1.91x
Billiards Enthusiasts 2.13% 1.91x
Louisiana Trip Planners 1.73% 1.65x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 5.71x
Aeropostale 1.25% 4.49x
Dressbarn 1.27% 4.24x
Lane Bryant 1.35% 4.10x
Express Outlets 0.11% 4.02x
Charlotte Russe 0.63% 3.98x
Carhartt 6.45% 3.90x
Coach 1.57% 3.88x
Hollister 0.48% 3.82x
Saint Laurent Paris 0.22% 3.82x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 2.18% 4.30x
East Texas Cluster 0.50% 3.98x
Texas Sporting & Outdoors Cluster 0.09% 3.78x
Texas Media 2.91% 3.77x
Northern Texas Cluster 1.41% 3.73x
Texas News Cluster 1.42% 3.10x
Texas University Athletics 0.99% 2.81x
Arkansas News 0.73% 2.65x
Austin Cluster 1.08% 2.63x
Oil & Energy 0.23% 2.52x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female