Dstillery Audiences

VALERO

Audience Size: 5.2 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 6.59% 2.60x
Texas Trip Planners 6.75% 2.51x
Houston Trip Planners 6.26% 2.35x
Texas State Fairs 6.14% 2.33x
Texas Energy Providers 5.33% 2.18x
Countdown to the Beach Travelers 0.01% 2.16x
Dallas Cowboys Fans 5.22% 2.15x
Houston Astros Fans 4.00% 1.83x
Southern Central Voters 4.01% 1.78x
Texas AM Aggies Fans 3.90% 1.72x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.33% 3.91x
Lane Bryant 3.32% 3.59x
Topshop 0.29% 3.51x
Aeropostale 3.60% 3.49x
Gymboree 3.14% 3.48x
Charlotte Russe 2.90% 3.43x
Zumiez 4.46% 3.39x
Buckle 3.80% 3.39x
Express Outlets 0.66% 3.35x
Hollister 2.68% 3.31x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 4.05% 4.75x
East Texas Cluster 1.06% 4.24x
Texas Off-Roading 0.03% 3.86x
Northern Texas Cluster 2.59% 3.82x
Texas News Cluster 2.16% 3.32x
Texas Sporting & Outdoors Cluster 0.05% 3.17x
Texas Media 5.16% 3.16x
Austin Cluster 1.84% 3.12x
Texas University Athletics 1.52% 2.72x
New Mexico News 1.47% 2.67x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female