Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 9.18% | 3.29x |
| Houston Trip Planners | 8.35% | 3.27x |
| Texas Trip Planners | 8.72% | 3.17x |
| Texas Energy Providers | 7.54% | 3.15x |
| Texas Longhorn Fans | 7.82% | 3.14x |
| Texas State Fairs | 8.24% | 2.91x |
| Dallas Cowboys Fans | 7.12% | 2.71x |
| Houston Activity Researchers | 5.02% | 2.57x |
| Sprint Customers | 0.05% | 2.56x |
| Houston Astros Fans | 5.73% | 2.55x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.05% | 4.05x |
| Patagonia | 0.21% | 3.76x |
| Lane Bryant | 2.21% | 3.58x |
| The North Face | 0.31% | 3.54x |
| Ann Taylor | 0.29% | 3.53x |
| Michael Kors | 0.95% | 3.36x |
| Express Outlets | 0.32% | 3.32x |
| Lorna Jane | 0.06% | 3.31x |
| Tommy Bahama | 0.39% | 3.28x |
| Aeropostale | 1.61% | 3.28x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Alternative Movie Streaming.
| Content Affinity | Composition | Index |
| Alternative Movie Streaming | 0.04% | 6.19x |
| Texas News | 6.73% | 4.44x |
| East Texas Cluster | 1.83% | 4.18x |
| Chat Rooms | 0.03% | 4.02x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.99x |
| Austin Cluster | 4.61% | 3.93x |
| Audio Clips & Sound Effects | 0.04% | 3.90x |
| Computer Printers | 0.02% | 3.90x |
| Professional Audio Visual | 0.02% | 3.90x |
| Northern Texas Cluster | 4.66% | 3.84x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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