Dstillery Audiences

VALERO

Audience Size: 1.2 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 9.18% 3.29x
Houston Trip Planners 8.35% 3.27x
Texas Trip Planners 8.72% 3.17x
Texas Energy Providers 7.54% 3.15x
Texas Longhorn Fans 7.82% 3.14x
Texas State Fairs 8.24% 2.91x
Dallas Cowboys Fans 7.12% 2.71x
Houston Activity Researchers 5.02% 2.57x
Sprint Customers 0.05% 2.56x
Houston Astros Fans 5.73% 2.55x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.05% 4.05x
Patagonia 0.21% 3.76x
Lane Bryant 2.21% 3.58x
The North Face 0.31% 3.54x
Ann Taylor 0.29% 3.53x
Michael Kors 0.95% 3.36x
Express Outlets 0.32% 3.32x
Lorna Jane 0.06% 3.31x
Tommy Bahama 0.39% 3.28x
Aeropostale 1.61% 3.28x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 0.04% 6.19x
Texas News 6.73% 4.44x
East Texas Cluster 1.83% 4.18x
Chat Rooms 0.03% 4.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.99x
Austin Cluster 4.61% 3.93x
Audio Clips & Sound Effects 0.04% 3.90x
Computer Printers 0.02% 3.90x
Professional Audio Visual 0.02% 3.90x
Northern Texas Cluster 4.66% 3.84x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male