Dstillery Audiences

VALERO

Audience Size: 4.7 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.61% 2.70x
Texas Trip Planners 5.41% 2.65x
Texas Energy Providers 4.55% 2.30x
Countdown to the Beach Travelers 0.01% 2.16x
Dallas Cowboys Fans 3.66% 2.03x
Texas AM Aggies Fans 3.40% 1.97x
Southern Central Voters 3.20% 1.91x
Houston Astros Fans 3.12% 1.84x
Billiards Enthusiasts 3.53% 1.82x
Houston Activity Researchers 3.08% 1.78x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.41% 4.41x
Topshop 0.19% 3.94x
Carhartt 6.18% 3.72x
Express Outlets 0.57% 3.66x
Gymboree 2.15% 3.63x
Lane Bryant 3.41% 3.53x
Dressbarn 2.93% 3.44x
Buckle 2.41% 3.42x
Hollister 1.93% 3.42x
Abercrombie & Fitch 2.22% 3.41x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.25% 4.61x
Texas News 3.94% 4.26x
Texas Off-Roading 0.04% 4.24x
Texas Sporting & Outdoors Cluster 0.09% 3.48x
Northern Texas Cluster 2.39% 3.24x
Texas Media 5.79% 3.17x
Quinceanera Planning 0.01% 3.00x
Texas News Cluster 2.22% 2.80x
Rural Living 0.02% 2.78x
Texas University Athletics 1.99% 2.76x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male