Dstillery Audiences

VALERO

Audience Size: 804.7 Thousand Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 804.7 thousand unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 7.11% 2.97x
Houston Trip Planners 7.33% 2.93x
Texas Trip Planners 8.01% 2.82x
Texas Energy Providers 6.13% 2.67x
Texas State Fairs 6.62% 2.61x
Sprint Customers 0.05% 2.56x
Texas Longhorn Fans 5.67% 2.54x
Houston Astros Fans 4.91% 2.42x
Houston Activity Researchers 3.47% 2.38x
Dallas Cowboys Fans 5.44% 2.36x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.17x
Patagonia 0.25% 3.81x
Tommy Bahama 0.53% 3.75x
Lorna Jane 0.09% 3.66x
Lane Bryant 2.91% 3.66x
Abercrombie & Fitch 0.18% 3.66x
Saint Laurent Paris 0.08% 3.65x
Express Outlets 0.51% 3.50x
Zumiez 2.49% 3.49x
Ann Taylor 0.46% 3.46x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.08% 4.81x
Texas News 4.84% 4.42x
Chat Rooms 0.03% 4.02x
East Texas Cluster 1.04% 3.96x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 3.81x
Flower Shopping 0.02% 3.51x
Austin Cluster 2.73% 3.49x
Northern Texas Cluster 2.80% 3.45x
Texas News Cluster 1.23% 3.41x
Pool Cleaning 0.05% 3.30x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male