Dstillery Audiences

VALERO

Audience Size: 2.8 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 8.58% 3.10x
Texas Energy Providers 6.62% 2.97x
Houston Trip Planners 7.27% 2.85x
Texas State Fairs 7.38% 2.64x
Houston Activity Researchers 4.15% 2.63x
Texas Trip Planners 8.02% 2.61x
Sprint Customers 0.05% 2.56x
Texas Longhorn Fans 5.31% 2.43x
Houston Astros Fans 4.31% 2.29x
Dallas Cowboys Fans 5.16% 2.23x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.13% 2.09x
Abercrombie & Fitch 0.26% 2.07x
Lane Bryant 3.65% 2.02x
The Childrens Place 5.35% 1.95x
Patagonia 0.27% 1.94x
Lorna Jane 0.22% 1.91x
Aeropostale 3.41% 1.90x
Zumiez 3.07% 1.88x
Columbia 0.42% 1.88x
Hollister 2.44% 1.87x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 0.01% 4.98x
East Texas Cluster 1.30% 4.63x
Texas News 4.83% 4.20x
Discount Books 0.01% 4.10x
Job Interview Process 0.01% 4.10x
Chat Rooms 0.03% 4.02x
Beach & Intimate Wear 0.01% 3.83x
Sports - Golf, Hunting, Fishing 0.01% 3.67x
Hair & Beauty 0.01% 3.65x
Northern Texas Cluster 2.88% 3.58x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female