Dstillery Audiences

VALERO

Audience Size: 1.7 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 9.30% 3.01x
Texas Energy Providers 7.95% 2.99x
Houston Trip Planners 7.98% 2.76x
Texas State Fairs 8.72% 2.67x
Houston Activity Researchers 4.60% 2.63x
Texas Trip Planners 8.90% 2.63x
Texas Longhorn Fans 6.20% 2.62x
Sprint Customers 0.05% 2.56x
Dallas Cowboys Fans 5.96% 2.39x
Houston Astros Fans 4.63% 2.22x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.06% 2.49x
Lane Bryant 1.21% 1.98x
Zumiez 1.15% 1.95x
Patagonia 0.11% 1.95x
The Childrens Place 2.00% 1.94x
Express Outlets 0.23% 1.91x
Aeropostale 1.23% 1.87x
Forever 21 0.79% 1.85x
Abercrombie & Fitch 0.08% 1.83x
Journeys 1.97% 1.81x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.02% 5.47x
East Texas Cluster 1.69% 4.78x
Texas News 5.34% 4.41x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 4.14x
Chat Rooms 0.03% 4.02x
Beach & Intimate Wear 0.01% 3.83x
Texas News Cluster 1.75% 3.75x
Hair & Beauty 0.01% 3.65x
Northern Texas Cluster 3.24% 3.59x
Psychology & Social Work 0.01% 3.48x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female