Dstillery Audiences

VALERO

Audience Size: 1 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 2.74% 3.22x
Texas Activity Researchers 0.93% 3.02x
Houston Trip Planners 3.38% 2.90x
Texas County and Local Fair Visitors 5.90% 2.75x
Austin Trip Planners 2.78% 2.63x
Sprint Customers 0.05% 2.56x
Texas State Fairs 5.69% 2.42x
Texas Longhorn Fans 3.37% 2.29x
AT&T Wireless Customers 0.08% 2.17x
Texas Trip Planners 4.14% 2.06x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Gymboree.

Location Composition Index
Gymboree 2.07% 4.03x
Michael Kors 1.00% 3.72x
Abercrombie & Fitch 0.33% 3.69x
Aeropostale 1.57% 3.62x
Buckle 1.59% 3.62x
Lane Bryant 0.93% 3.58x
Hollister 0.92% 3.57x
Forever 21 0.78% 3.57x
The Childrens Place 1.13% 3.51x
Dressbarn 0.88% 3.37x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 3.54% 4.79x
Lacrosse College Athletics 0.02% 4.38x
East Texas Cluster 0.41% 4.34x
Chat Rooms 0.03% 4.02x
Beach & Intimate Wear 0.01% 3.83x
Northern Texas Cluster 2.30% 3.80x
Texas Media 4.07% 3.55x
Malaya 0.01% 3.52x
Education Cluster 0.01% 3.37x
Farming & Agriculture 0.01% 3.20x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female