Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.56% | 3.26x |
| Texas County and Local Fair Visitors | 7.75% | 3.04x |
| Texas Trip Planners | 8.39% | 2.80x |
| Texas Activity Researchers | 1.53% | 2.71x |
| Houston Trip Planners | 7.19% | 2.70x |
| Texas Energy Providers | 6.58% | 2.67x |
| Sprint Customers | 0.05% | 2.56x |
| Austin Trip Planners | 4.01% | 2.53x |
| Texas State Fairs | 6.54% | 2.47x |
| Texas Longhorn Fans | 4.78% | 2.32x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.28% | 3.34x |
| Lane Bryant | 4.23% | 3.34x |
| Express Outlets | 0.65% | 3.17x |
| The Childrens Place | 6.24% | 3.15x |
| Forever 21 | 2.70% | 3.11x |
| Aeropostale | 4.10% | 3.09x |
| Tommy Bahama | 0.66% | 3.09x |
| Hollister | 2.87% | 3.05x |
| Lorna Jane | 0.22% | 3.03x |
| Saint Laurent Paris | 0.16% | 3.00x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 5.50% | 4.88x |
| Work Productivity | 0.02% | 4.46x |
| Chat Rooms | 0.03% | 4.02x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.90x |
| East Texas Cluster | 0.74% | 3.86x |
| Beach & Intimate Wear | 0.01% | 3.83x |
| Medical Supplies and Information | 0.02% | 3.79x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 3.74x |
| Police Gear | 0.03% | 3.47x |
| Medical & Pharmaceutical Scholarship | 0.03% | 3.47x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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