Dstillery Audiences

VALERO

Audience Size: 5.4 Million Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 5.76% 2.64x
Houston Trip Planners 5.60% 2.46x
Texas Energy Providers 4.51% 2.26x
Dallas Cowboys Fans 4.50% 2.24x
Countdown to the Beach Travelers 0.01% 2.16x
Southern Central Voters 3.25% 1.95x
Texas AM Aggies Fans 3.27% 1.95x
Houston Astros Fans 3.03% 1.86x
Billiards Enthusiasts 3.27% 1.72x
Houston Activity Researchers 2.75% 1.66x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 4.19x
Lane Bryant 3.15% 3.60x
Carhartt 2.32% 3.58x
Gymboree 2.40% 3.52x
Topshop 0.21% 3.51x
Express Outlets 0.57% 3.51x
Buckle 2.89% 3.47x
Charlotte Russe 2.18% 3.43x
Zumiez 3.68% 3.38x
Aeropostale 2.53% 3.37x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 3.85% 4.53x
East Texas Cluster 0.98% 4.00x
Northern Texas Cluster 2.33% 3.61x
Texas Sporting & Outdoors Cluster 0.08% 3.28x
Texas News Cluster 2.29% 3.18x
Texas Media 4.99% 3.07x
Austin Cluster 1.80% 2.98x
New Mexico News 1.55% 2.78x
Texas Off-Roading 0.02% 2.77x
Texas University Athletics 1.59% 2.71x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female