Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 9.30% | 3.01x |
| Texas Energy Providers | 7.95% | 2.99x |
| Houston Trip Planners | 7.98% | 2.76x |
| Texas State Fairs | 8.72% | 2.67x |
| Houston Activity Researchers | 4.60% | 2.63x |
| Texas Trip Planners | 8.90% | 2.63x |
| Texas Longhorn Fans | 6.20% | 2.62x |
| Sprint Customers | 0.05% | 2.56x |
| Dallas Cowboys Fans | 5.96% | 2.39x |
| Houston Astros Fans | 4.63% | 2.22x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
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APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.06% | 2.49x |
| Lane Bryant | 1.21% | 1.98x |
| Zumiez | 1.15% | 1.95x |
| Patagonia | 0.11% | 1.95x |
| The Childrens Place | 2.00% | 1.94x |
| Express Outlets | 0.23% | 1.91x |
| Aeropostale | 1.23% | 1.87x |
| Forever 21 | 0.79% | 1.85x |
| Abercrombie & Fitch | 0.08% | 1.83x |
| Journeys | 1.97% | 1.81x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.02% | 5.47x |
| East Texas Cluster | 1.69% | 4.78x |
| Texas News | 5.34% | 4.41x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.02% | 4.14x |
| Chat Rooms | 0.03% | 4.02x |
| Beach & Intimate Wear | 0.01% | 3.83x |
| Texas News Cluster | 1.75% | 3.75x |
| Hair & Beauty | 0.01% | 3.65x |
| Northern Texas Cluster | 3.24% | 3.59x |
| Psychology & Social Work | 0.01% | 3.48x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
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DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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