Explore the Valero Audience
Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Valero audience.
INTERESTS
The Valero audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valero audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 5.76% | 2.64x |
| Houston Trip Planners | 5.60% | 2.46x |
| Texas Energy Providers | 4.51% | 2.26x |
| Dallas Cowboys Fans | 4.50% | 2.24x |
| Countdown to the Beach Travelers | 0.01% | 2.16x |
| Southern Central Voters | 3.25% | 1.95x |
| Texas AM Aggies Fans | 3.27% | 1.95x |
| Houston Astros Fans | 3.03% | 1.86x |
| Billiards Enthusiasts | 3.27% | 1.72x |
| Houston Activity Researchers | 2.75% | 1.66x |
Composition Percentage:
The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Curious about what else the Valero audience is interested in?
Sign Up
APPAREL RETAILERS
The Valero audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valero audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 4.19x |
| Lane Bryant | 3.15% | 3.60x |
| Carhartt | 2.32% | 3.58x |
| Gymboree | 2.40% | 3.52x |
| Topshop | 0.21% | 3.51x |
| Express Outlets | 0.57% | 3.51x |
| Buckle | 2.89% | 3.47x |
| Charlotte Russe | 2.18% | 3.43x |
| Zumiez | 3.68% | 3.38x |
| Aeropostale | 2.53% | 3.37x |
Composition Percentage:
The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Want to find more of the Valero audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valero audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 3.85% | 4.53x |
| East Texas Cluster | 0.98% | 4.00x |
| Northern Texas Cluster | 2.33% | 3.61x |
| Texas Sporting & Outdoors Cluster | 0.08% | 3.28x |
| Texas News Cluster | 2.29% | 3.18x |
| Texas Media | 4.99% | 3.07x |
| Austin Cluster | 1.80% | 2.98x |
| New Mexico News | 1.55% | 2.78x |
| Texas Off-Roading | 0.02% | 2.77x |
| Texas University Athletics | 1.59% | 2.71x |
Composition Percentage:
The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Want to see more of the Content Affinities the Valero audience visits?
Sign Up
DEMOGRAPHICS
The Valero audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Valero audience?
Sign Up