Dstillery Audiences

VALERO

Audience Size: 588.3 Thousand Devices

Explore the Valero Audience

Below you'll find more information about the Valero audience, broken down in different categories based on their digital and physical behaviors. These are 588.3 thousand unique devices whose actions qualify for the Valero audience.

Dstillery Crafted Audiences

INTERESTS

The Valero audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valero audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 8.47% 3.13x
Houston Trip Planners 7.15% 2.91x
Texas Trip Planners 8.01% 2.81x
Texas State Fairs 7.67% 2.73x
Texas Longhorn Fans 6.45% 2.67x
Texas Energy Providers 6.18% 2.63x
Sprint Customers 0.05% 2.56x
Houston Activity Researchers 4.16% 2.46x
Dallas Cowboys Fans 5.99% 2.34x
Austin Trip Planners 5.32% 2.30x
Composition Percentage: The overlap percentage between the Valero audience and the Interest attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valero audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valero audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.40x
Lorna Jane 0.11% 4.80x
Saint Laurent Paris 0.10% 4.73x
Abercrombie & Fitch 0.17% 3.85x
Patagonia 0.20% 3.50x
Lane Bryant 2.57% 3.34x
Forever 21 1.59% 3.30x
Zumiez 2.44% 3.29x
The Childrens Place 4.21% 3.23x
Tommy Bahama 0.46% 3.22x
Composition Percentage: The overlap percentage between the Valero audience and the Location attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valero audience is Texas News.

Content Affinity Composition Index
Texas News 5.47% 4.70x
Oil & Energy 0.12% 4.69x
East Texas Cluster 1.13% 4.30x
Chat Rooms 0.03% 4.02x
Texas News Cluster 1.65% 3.98x
Spanish Health & Wellness 0.15% 3.86x
Medical Supplies and Information 0.06% 3.86x
Northern Texas Cluster 3.15% 3.70x
Flower Shopping 0.02% 3.51x
Dental Health 0.08% 3.48x
Composition Percentage: The overlap percentage between the Valero audience and the Content Affinity attribute.
Index: A comparison of the Valero audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valero audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female