Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.21x |
| Cininnati Reds Fans | 3.29% | 1.48x |
| Ohio County and Local Fair Visitors | 3.63% | 1.45x |
| Louisville Cardinals Fans | 2.86% | 1.36x |
| Cabin Rental Researchers | 3.47% | 1.35x |
| Kentucky Wildcats Fans | 2.77% | 1.32x |
| Oregon County and Local Fair Visitors | 3.10% | 1.29x |
| Ohio State Buckeyes Fans | 2.75% | 1.28x |
| Automotive Auctions Enthusiasts | 3.07% | 1.26x |
| Midwestern Voters | 2.71% | 1.24x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.51% | 6.05x |
| Carhartt | 0.52% | 5.22x |
| Columbia | 1.37% | 5.02x |
| Eddie Bauer | 2.30% | 4.90x |
| REI | 1.50% | 4.85x |
| Express Outlets | 0.95% | 4.84x |
| Abercrombie & Fitch | 2.76% | 4.83x |
| Chicos | 4.95% | 4.80x |
| Lane Bryant | 4.41% | 4.76x |
| Gymboree | 4.14% | 4.58x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.12x |
| Los Angeles Cluster | 0.05% | 2.62x |
| Local & Travel England - Northern England | 0.02% | 2.55x |
| Active Lifestyle Enthusiasts | 0.02% | 2.42x |
| Ohio Universities | 0.74% | 2.40x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.36x |
| Environmentally Friendly Cars | 0.01% | 2.35x |
| Central & Northwest Ohio Cluster | 2.11% | 2.13x |
| Cincinnati Cluster | 2.75% | 2.12x |
| Kentucky News | 2.77% | 2.10x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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