Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 469.8 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 4.50% | 1.93x |
| Louisville Cardinals Fans | 3.80% | 1.73x |
| Ohio County and Local Fair Visitors | 5.31% | 1.67x |
| Oregon County and Local Fair Visitors | 4.43% | 1.67x |
| Oregon Ducks Fans | 2.90% | 1.66x |
| Oregon Trip Planners | 3.58% | 1.65x |
| Minnesota Twins Fans | 3.80% | 1.61x |
| Kentucky Wildcats Fans | 3.70% | 1.58x |
| Nashville Trip Planners | 3.77% | 1.58x |
| Animal Humane Society Helpers | 3.73% | 1.56x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.07% | 6.31x |
| Lorna Jane | 0.11% | 5.50x |
| Columbia | 0.42% | 5.45x |
| REI | 0.81% | 5.06x |
| Free People | 0.62% | 4.78x |
| American Apparel | 0.49% | 4.47x |
| Abercrombie & Fitch | 0.17% | 4.37x |
| Levi Strauss | 0.03% | 4.25x |
| Chicos | 2.67% | 4.22x |
| LL Bean | 0.17% | 4.15x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Canada Shopping - Lifestyle and Mommy Blogs.
| Content Affinity | Composition | Index |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 4.11x |
| Italy Cluster | 0.04% | 3.57x |
| Scotland Travel | 0.03% | 3.44x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.15% | 3.33x |
| Social & Demographic Trends | 0.04% | 3.00x |
| Vietnam Cluster | 0.04% | 2.96x |
| Local & Travel England - East Midlands | 0.07% | 2.84x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.81x |
| Robotics | 0.05% | 2.74x |
| Bird Watching | 0.10% | 2.66x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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