Dstillery Audiences

VALVOLINE

Audience Size: 369.8 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 369.8 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is School Supply Shoppers.

Interest Composition Index
School Supply Shoppers 1.01% 2.01x
Bed & Bath Shoppers 0.95% 1.84x
Big Box Shoppers 1.07% 1.80x
Office Supply Shoppers 0.95% 1.80x
Furniture Shoppers 0.86% 1.75x
True Crime Podcast Listeners 0.52% 1.72x
Misc-Deal Seekers or Coupon Shoppers 1.07% 1.70x
Nashville Activity Researchers 3.21% 1.69x
Homeschooling Parents 1.35% 1.67x
Toy Blogs Readers 1.04% 1.65x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.51% 5.95x
Abercrombie & Fitch 0.44% 5.36x
Mens Wearhouse 2.04% 5.22x
Calvin Klein 0.14% 5.02x
Charlotte Russe 0.51% 5.02x
Chicos 1.56% 4.99x
Lane Bryant 1.08% 4.96x
White House Black Market 1.45% 4.92x
Hollister 0.91% 4.89x
Brooks Brothers 0.43% 4.83x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 0.09% 3.52x
Canadian Lifestyle 0.03% 3.39x
Spanish Health & Wellness 0.12% 3.35x
Winter Sports & Gear 0.02% 3.21x
Ohio Universities 0.15% 2.95x
Personal Investment & Advisor Researchers 0.06% 2.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.06% 2.84x
Scrapbooking & Home Art Projects 0.31% 2.75x
Maps & Navigation 0.06% 2.75x
Bowling 0.09% 2.74x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female