Dstillery Audiences

VALVOLINE

Audience Size: 1.9 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Cininnati Reds Fans 3.29% 1.48x
Ohio County and Local Fair Visitors 3.63% 1.45x
Louisville Cardinals Fans 2.86% 1.36x
Cabin Rental Researchers 3.47% 1.35x
Kentucky Wildcats Fans 2.77% 1.32x
Oregon County and Local Fair Visitors 3.10% 1.29x
Ohio State Buckeyes Fans 2.75% 1.28x
Automotive Auctions Enthusiasts 3.07% 1.26x
Midwestern Voters 2.71% 1.24x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.51% 6.05x
Carhartt 0.52% 5.22x
Columbia 1.37% 5.02x
Eddie Bauer 2.30% 4.90x
REI 1.50% 4.85x
Express Outlets 0.95% 4.84x
Abercrombie & Fitch 2.76% 4.83x
Chicos 4.95% 4.80x
Lane Bryant 4.41% 4.76x
Gymboree 4.14% 4.58x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.12x
Los Angeles Cluster 0.05% 2.62x
Local & Travel England - Northern England 0.02% 2.55x
Active Lifestyle Enthusiasts 0.02% 2.42x
Ohio Universities 0.74% 2.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.36x
Environmentally Friendly Cars 0.01% 2.35x
Central & Northwest Ohio Cluster 2.11% 2.13x
Cincinnati Cluster 2.75% 2.12x
Kentucky News 2.77% 2.10x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male