Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 246.4 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.47% | 2.05x |
| Cininnati Reds Fans | 4.85% | 1.88x |
| Horse Race Enthusiasts | 4.18% | 1.85x |
| Beard Care Shoppers | 3.50% | 1.73x |
| 2020 Holiday Season Sale News Researchers | 2.68% | 1.72x |
| Smoky Mountains Trip Planners | 4.33% | 1.71x |
| Ancestry Researchers | 3.58% | 1.70x |
| Louisville Cardinals Fans | 4.25% | 1.69x |
| Kentucky Wildcats Fans | 4.10% | 1.69x |
| Midwestern Voters | 4.47% | 1.66x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 6.52x |
| Abercrombie & Fitch | 0.23% | 5.29x |
| Columbia | 0.46% | 5.29x |
| Lorna Jane | 0.11% | 4.85x |
| REI | 0.75% | 4.69x |
| Calvin Klein | 0.09% | 4.48x |
| Levi Strauss | 0.01% | 4.46x |
| The North Face | 0.59% | 4.35x |
| Eddie Bauer | 1.52% | 4.16x |
| Madewell | 0.72% | 4.13x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.22% | 4.79x |
| South Carolina Beach Travel | 0.09% | 4.08x |
| Pac 12 Sports | 0.06% | 3.90x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 3.85x |
| Nature & Wildlife | 0.15% | 3.76x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.06% | 3.72x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.37% | 3.72x |
| Scotland Travel | 0.03% | 3.44x |
| Ohio Universities | 0.82% | 3.27x |
| Community Planning & Transportation | 0.06% | 3.18x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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