Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.14% | 1.59x |
| Minnesota County and Local Fair Visitors | 4.39% | 1.52x |
| Cininnati Reds Fans | 3.08% | 1.50x |
| Oregon County and Local Fair Visitors | 3.80% | 1.47x |
| Louisville Cardinals Fans | 2.92% | 1.47x |
| St. Louis Trip Planners | 4.07% | 1.46x |
| Oregon Ducks Fans | 1.75% | 1.45x |
| Animal Humane Society Helpers | 2.68% | 1.45x |
| Ohio County and Local Fair Visitors | 3.69% | 1.43x |
| Minnesota Twins Fans | 2.32% | 1.37x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Curious about what else the Valvoline audience is interested in?
Sign Up
APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 3.43x |
| Lorna Jane | 0.41% | 3.25x |
| Joe's Jeans | 0.10% | 2.95x |
| Abercrombie & Fitch | 0.39% | 2.77x |
| REI | 1.10% | 2.71x |
| Columbia | 0.65% | 2.71x |
| Calvin Klein | 0.13% | 2.59x |
| The North Face | 0.88% | 2.54x |
| Bonobos | 0.49% | 2.52x |
| Chicos | 5.03% | 2.41x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Want to find more of the Valvoline audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Quebec Vacations.
| Content Affinity | Composition | Index |
| Quebec Vacations | 0.04% | 4.30x |
| Canada Travel & Tourism | 0.03% | 4.23x |
| Ohio Universities | 0.62% | 3.70x |
| English as a Second Language | 0.03% | 3.46x |
| Scotland Travel | 0.03% | 3.44x |
| Turkey & Iran Cluster | 0.02% | 3.34x |
| Greece Cluster | 0.02% | 3.02x |
| Visa & Immigration | 0.02% | 2.95x |
| Pharmacy | 0.02% | 2.88x |
| Malaya | 0.03% | 2.84x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Want to see more of the Content Affinities the Valvoline audience visits?
Sign Up
DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Valvoline audience?
Sign Up