Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 549.2 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.53% | 1.57x |
| Oregon County and Local Fair Visitors | 4.41% | 1.55x |
| Cininnati Reds Fans | 3.93% | 1.54x |
| Louisville Cardinals Fans | 3.41% | 1.42x |
| Ohio County and Local Fair Visitors | 4.27% | 1.42x |
| Animal Humane Society Helpers | 3.39% | 1.41x |
| Oregon Ducks Fans | 2.17% | 1.40x |
| Kentucky Wildcats Fans | 3.22% | 1.39x |
| Nashville Trip Planners | 3.51% | 1.39x |
| Food Industry Professionals | 2.68% | 1.39x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.26% | 3.52x |
| Calvin Klein | 0.05% | 3.50x |
| REI | 0.42% | 3.42x |
| Abercrombie & Fitch | 0.12% | 3.11x |
| Eddie Bauer | 0.76% | 2.98x |
| LL Bean | 0.15% | 2.96x |
| Madewell | 0.42% | 2.95x |
| Bonobos | 0.16% | 2.92x |
| Lorna Jane | 0.09% | 2.84x |
| Brooks Brothers | 0.51% | 2.74x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.09% | 4.08x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 3.85x |
| Custom Printing | 0.08% | 3.63x |
| Scotland Travel | 0.03% | 3.44x |
| Bridal Fashion | 0.04% | 3.16x |
| Canada Culture and Tourism | 0.06% | 3.06x |
| Auto Body Upkeep & Repair Researchers | 0.06% | 3.05x |
| Ohio Universities | 0.65% | 2.91x |
| Natural & Healthy Living Researchers | 0.04% | 2.88x |
| Auto Tires & Parts Repair Researchers | 0.04% | 2.64x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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