Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 403.6 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 3.93% | 1.80x |
| Oregon County and Local Fair Visitors | 4.09% | 1.77x |
| Ohio County and Local Fair Visitors | 4.83% | 1.76x |
| Cininnati Reds Fans | 4.30% | 1.74x |
| Horse Race Enthusiasts | 3.37% | 1.71x |
| Oregon Trip Planners | 3.10% | 1.61x |
| South State Fair Visitors | 4.64% | 1.61x |
| Cleveland Cavaliers Fans | 2.35% | 1.59x |
| Tech News Enthusiasts | 2.01% | 1.57x |
| Camera Review Readers | 2.17% | 1.57x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 5.96x |
| Supreme | 0.01% | 5.75x |
| Abercrombie & Fitch | 0.28% | 5.60x |
| Calvin Klein | 0.10% | 5.55x |
| Lorna Jane | 0.14% | 5.45x |
| Levi Strauss | 0.03% | 5.40x |
| Columbia | 0.52% | 5.26x |
| REI | 0.94% | 5.18x |
| Madewell | 0.81% | 4.69x |
| American Apparel | 0.58% | 4.45x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.09% | 4.08x |
| Pac 12 Sports | 0.06% | 3.90x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 3.85x |
| Vaping | 0.06% | 3.78x |
| Children's Health | 0.06% | 3.72x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.06% | 3.72x |
| Dental Health | 0.09% | 3.63x |
| Data Centers | 0.09% | 3.59x |
| Yard Structures | 0.06% | 3.51x |
| Canada Business Cluster | 0.12% | 3.46x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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