Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 744.3 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 1.66% | 1.58x |
| Minnesota Twins Fans | 1.56% | 1.55x |
| New York Rangers Fans | 1.51% | 1.53x |
| Milwaukee Brewers Fans | 1.54% | 1.50x |
| Sports Memorabilia Shoppers | 1.69% | 1.49x |
| Stay-at-Home Parents | 1.92% | 1.45x |
| Cable TV Shoppers | 1.67% | 1.45x |
| Horse Race Enthusiasts | 1.51% | 1.43x |
| UConn Huskies Fans | 1.18% | 1.42x |
| Green Bay Packers Fans | 1.73% | 1.41x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.22% | 6.70x |
| Columbia | 0.49% | 6.47x |
| Journeys | 1.20% | 5.62x |
| Hollister | 0.70% | 5.61x |
| Joe's Jeans | 0.14% | 5.33x |
| Saint Laurent Paris | 0.30% | 5.22x |
| Chicos | 1.70% | 5.22x |
| Zumiez | 1.21% | 5.15x |
| Michael Kors | 0.71% | 5.08x |
| Dressbarn | 1.51% | 5.04x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 1.37% | 2.90x |
| Serbia & Albania Cluster | 0.05% | 2.68x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.06% | 2.50x |
| Wisconsin Local Research Cluster | 1.08% | 2.48x |
| Minnesota Community Business Cluster | 0.65% | 2.44x |
| Brazil & Portugal News | 0.09% | 2.36x |
| Wisconsin Universities | 0.87% | 2.21x |
| Hudson Valley New York Media | 0.53% | 2.15x |
| Kentucky News | 1.50% | 2.03x |
| Rhode Island Cluster | 0.29% | 2.00x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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