Dstillery Audiences

VALVOLINE

Audience Size: 1.9 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Cininnati Reds Fans 3.58% 1.74x
Louisville Cardinals Fans 3.26% 1.66x
Kentucky Wildcats Fans 3.04% 1.55x
Ohio County and Local Fair Visitors 3.84% 1.50x
Oregon Trip Planners 3.10% 1.49x
Ohio State Buckeyes Fans 3.11% 1.49x
Oregon County and Local Fair Visitors 3.48% 1.49x
Aquarium Trip Planners 3.33% 1.48x
California Skiers and Snowboarders 3.08% 1.48x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 6.54x
Joe's Jeans 0.27% 5.51x
Columbia 1.39% 5.04x
REI 1.55% 5.04x
Eddie Bauer 2.62% 4.97x
Lane Bryant 4.73% 4.96x
Abercrombie & Fitch 2.42% 4.93x
Levi Strauss 1.35% 4.87x
Chicos 5.42% 4.80x
Charlotte Russe 4.13% 4.73x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.24x
Ohio Universities 0.78% 2.47x
Home Improvement Contractor 0.09% 2.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.28x
Central & Northwest Ohio Cluster 2.59% 2.24x
Kentucky News 3.19% 2.12x
Cincinnati Cluster 3.07% 2.08x
Los Angeles Cluster 0.04% 2.07x
San Diego Cluster 1.88% 2.05x
Mexico Travel 0.04% 2.05x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female