Dstillery Audiences

VALVOLINE

Audience Size: 1.5 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Green Bay Packers Fans 1.83% 1.77x
Louisville Cardinals Fans 1.42% 1.59x
Family Adventures Travelers 0.03% 1.52x
Milwaukee Brewers Fans 1.41% 1.49x
Kentucky Wildcats Fans 1.32% 1.41x
Work Hard, Play Hard Travelers 0.02% 1.41x
Cininnati Reds Fans 1.42% 1.40x
Work Comes First Travelers 0.08% 1.39x
Minnesota Twins Fans 1.28% 1.39x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Columbia.

Location Composition Index
Columbia 0.85% 6.52x
Lorna Jane 0.53% 6.49x
Gymboree 2.28% 5.57x
Hollister 1.42% 5.56x
Chicos 3.03% 5.44x
Abercrombie & Fitch 2.20% 5.28x
Eddie Bauer 0.92% 5.25x
Journeys 2.27% 5.22x
Aeropostale 2.26% 5.18x
Dressbarn 2.83% 5.11x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.03% 2.82x
Wisconsin Local Research Cluster 1.38% 2.75x
Italy Cluster 0.03% 2.65x
Mysticism 0.03% 2.50x
Kentucky News 1.92% 2.46x
Brazil & Portugal News 0.11% 2.45x
Wisconsin Universities 1.06% 2.38x
Credit Unions & Consumer Protection 0.03% 2.38x
Parenting & Nutrition 0.01% 2.29x
Local & Travel England - East Midlands 0.02% 2.14x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female