Dstillery Audiences

VALVOLINE

Audience Size: 798.9 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 798.9 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Chloroquine Information Researchers.

Interest Composition Index
Chloroquine Information Researchers 0.14% 2.55x
Oregon Ducks Fans 3.12% 1.87x
Kentucky Wildcats Fans 4.27% 1.87x
Oregon County and Local Fair Visitors 4.51% 1.83x
Oregon Trip Planners 3.87% 1.81x
Louisville Cardinals Fans 4.01% 1.80x
Cininnati Reds Fans 4.51% 1.75x
Horse Race Enthusiasts 3.36% 1.70x
Minnesota Twins Fans 3.46% 1.58x
Cincinnati Bengals Fans 3.40% 1.57x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 8.17x
Maurices 1.52% 5.57x
Columbia 0.56% 5.55x
Lorna Jane 0.22% 5.52x
Dressbarn 2.60% 5.07x
Lane Bryant 3.06% 4.97x
REI 0.88% 4.95x
Chicos 3.48% 4.93x
Joe's Jeans 0.07% 4.90x
Eddie Bauer 1.40% 4.78x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.04% 3.65x
Scotland Travel 0.03% 3.44x
Italy Cluster 0.04% 3.36x
Germany Cluster 0.04% 3.21x
Minnesota Community Business Cluster 0.77% 2.85x
International Development & Health 0.06% 2.71x
Horse Racing 0.18% 2.69x
Ohio Universities 1.01% 2.67x
University Press 0.20% 2.63x
Audio Clips & Sound Effects 0.04% 2.62x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male