Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 897 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.20% | 1.86x |
| Louisville Cardinals Fans | 2.58% | 1.72x |
| Minnesota Twins Fans | 2.61% | 1.68x |
| Cininnati Reds Fans | 3.50% | 1.67x |
| Oregon Ducks Fans | 1.33% | 1.63x |
| Oregon County and Local Fair Visitors | 3.97% | 1.60x |
| Washington Skiers and Snowboarders | 2.87% | 1.58x |
| Cleveland Indians Fans | 2.87% | 1.54x |
| Holiday Season Electronics and Game Deal Shoppers | 2.13% | 1.52x |
| Kentucky Wildcats Fans | 2.79% | 1.52x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.22% | 3.34x |
| Lorna Jane | 0.54% | 3.22x |
| Joe's Jeans | 0.12% | 3.20x |
| Levi Strauss | 0.03% | 3.14x |
| Columbia | 0.81% | 2.84x |
| Abercrombie & Fitch | 0.52% | 2.76x |
| REI | 1.49% | 2.72x |
| The North Face | 1.27% | 2.53x |
| Chicos | 6.56% | 2.43x |
| Eddie Bauer | 2.87% | 2.42x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.05% | 4.40x |
| Local & Travel England - Northern England | 0.03% | 3.97x |
| Minnesota Community Business Cluster | 0.05% | 3.62x |
| Virginia Athletics | 0.03% | 3.57x |
| Cakes & Sweets | 0.08% | 3.31x |
| Winter Sports & Gear | 0.02% | 3.21x |
| College Sports | 0.07% | 3.13x |
| Pharmacy | 0.02% | 3.03x |
| Perfume, Makeup & Cosmetics | 0.02% | 3.02x |
| Watches Retail | 0.07% | 2.88x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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