Dstillery Audiences

VALVOLINE

Audience Size: 403.6 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 403.6 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 3.93% 1.80x
Oregon County and Local Fair Visitors 4.09% 1.77x
Ohio County and Local Fair Visitors 4.83% 1.76x
Cininnati Reds Fans 4.30% 1.74x
Horse Race Enthusiasts 3.37% 1.71x
Oregon Trip Planners 3.10% 1.61x
South State Fair Visitors 4.64% 1.61x
Cleveland Cavaliers Fans 2.35% 1.59x
Tech News Enthusiasts 2.01% 1.57x
Camera Review Readers 2.17% 1.57x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 5.96x
Supreme 0.01% 5.75x
Abercrombie & Fitch 0.28% 5.60x
Calvin Klein 0.10% 5.55x
Lorna Jane 0.14% 5.45x
Levi Strauss 0.03% 5.40x
Columbia 0.52% 5.26x
REI 0.94% 5.18x
Madewell 0.81% 4.69x
American Apparel 0.58% 4.45x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.09% 4.08x
Pac 12 Sports 0.06% 3.90x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 3.85x
Vaping 0.06% 3.78x
Children's Health 0.06% 3.72x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.06% 3.72x
Dental Health 0.09% 3.63x
Data Centers 0.09% 3.59x
Yard Structures 0.06% 3.51x
Canada Business Cluster 0.12% 3.46x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male