Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.21x |
| Green Bay Packers Fans | 1.83% | 1.77x |
| Louisville Cardinals Fans | 1.42% | 1.59x |
| Family Adventures Travelers | 0.03% | 1.52x |
| Milwaukee Brewers Fans | 1.41% | 1.49x |
| Kentucky Wildcats Fans | 1.32% | 1.41x |
| Work Hard, Play Hard Travelers | 0.02% | 1.41x |
| Cininnati Reds Fans | 1.42% | 1.40x |
| Work Comes First Travelers | 0.08% | 1.39x |
| Minnesota Twins Fans | 1.28% | 1.39x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.85% | 6.52x |
| Lorna Jane | 0.53% | 6.49x |
| Gymboree | 2.28% | 5.57x |
| Hollister | 1.42% | 5.56x |
| Chicos | 3.03% | 5.44x |
| Abercrombie & Fitch | 2.20% | 5.28x |
| Eddie Bauer | 0.92% | 5.25x |
| Journeys | 2.27% | 5.22x |
| Aeropostale | 2.26% | 5.18x |
| Dressbarn | 2.83% | 5.11x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.03% | 2.82x |
| Wisconsin Local Research Cluster | 1.38% | 2.75x |
| Italy Cluster | 0.03% | 2.65x |
| Mysticism | 0.03% | 2.50x |
| Kentucky News | 1.92% | 2.46x |
| Brazil & Portugal News | 0.11% | 2.45x |
| Wisconsin Universities | 1.06% | 2.38x |
| Credit Unions & Consumer Protection | 0.03% | 2.38x |
| Parenting & Nutrition | 0.01% | 2.29x |
| Local & Travel England - East Midlands | 0.02% | 2.14x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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