Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 369.8 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is School Supply Shoppers.
| Interest | Composition | Index |
| School Supply Shoppers | 1.01% | 2.01x |
| Bed & Bath Shoppers | 0.95% | 1.84x |
| Big Box Shoppers | 1.07% | 1.80x |
| Office Supply Shoppers | 0.95% | 1.80x |
| Furniture Shoppers | 0.86% | 1.75x |
| True Crime Podcast Listeners | 0.52% | 1.72x |
| Misc-Deal Seekers or Coupon Shoppers | 1.07% | 1.70x |
| Nashville Activity Researchers | 3.21% | 1.69x |
| Homeschooling Parents | 1.35% | 1.67x |
| Toy Blogs Readers | 1.04% | 1.65x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.51% | 5.95x |
| Abercrombie & Fitch | 0.44% | 5.36x |
| Mens Wearhouse | 2.04% | 5.22x |
| Calvin Klein | 0.14% | 5.02x |
| Charlotte Russe | 0.51% | 5.02x |
| Chicos | 1.56% | 4.99x |
| Lane Bryant | 1.08% | 4.96x |
| White House Black Market | 1.45% | 4.92x |
| Hollister | 0.91% | 4.89x |
| Brooks Brothers | 0.43% | 4.83x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 0.09% | 3.52x |
| Canadian Lifestyle | 0.03% | 3.39x |
| Spanish Health & Wellness | 0.12% | 3.35x |
| Winter Sports & Gear | 0.02% | 3.21x |
| Ohio Universities | 0.15% | 2.95x |
| Personal Investment & Advisor Researchers | 0.06% | 2.85x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.06% | 2.84x |
| Scrapbooking & Home Art Projects | 0.31% | 2.75x |
| Maps & Navigation | 0.06% | 2.75x |
| Bowling | 0.09% | 2.74x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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