Dstillery Audiences

VALVOLINE

Audience Size: 469.8 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 469.8 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 4.50% 1.93x
Louisville Cardinals Fans 3.80% 1.73x
Ohio County and Local Fair Visitors 5.31% 1.67x
Oregon County and Local Fair Visitors 4.43% 1.67x
Oregon Ducks Fans 2.90% 1.66x
Oregon Trip Planners 3.58% 1.65x
Minnesota Twins Fans 3.80% 1.61x
Kentucky Wildcats Fans 3.70% 1.58x
Nashville Trip Planners 3.77% 1.58x
Animal Humane Society Helpers 3.73% 1.56x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.07% 6.31x
Lorna Jane 0.11% 5.50x
Columbia 0.42% 5.45x
REI 0.81% 5.06x
Free People 0.62% 4.78x
American Apparel 0.49% 4.47x
Abercrombie & Fitch 0.17% 4.37x
Levi Strauss 0.03% 4.25x
Chicos 2.67% 4.22x
LL Bean 0.17% 4.15x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 4.11x
Italy Cluster 0.04% 3.57x
Scotland Travel 0.03% 3.44x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.15% 3.33x
Social & Demographic Trends 0.04% 3.00x
Vietnam Cluster 0.04% 2.96x
Local & Travel England - East Midlands 0.07% 2.84x
France Online Music & Quiz Content Cluster 0.05% 2.81x
Robotics 0.05% 2.74x
Bird Watching 0.10% 2.66x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female