Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.21x |
| Louisville Cardinals Fans | 1.76% | 1.86x |
| Cininnati Reds Fans | 1.85% | 1.73x |
| Kentucky Wildcats Fans | 1.54% | 1.68x |
| Minnesota Twins Fans | 1.56% | 1.59x |
| Horse Race Enthusiasts | 1.59% | 1.51x |
| Automotive Auctions Enthusiasts | 1.89% | 1.49x |
| Cabin Rental Researchers | 1.77% | 1.36x |
| Ohio State Buckeyes Fans | 1.34% | 1.35x |
| Cleveland Cavaliers Fans | 1.19% | 1.35x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.56% | 6.66x |
| Columbia | 1.12% | 6.11x |
| Gymboree | 2.50% | 5.85x |
| Chicos | 3.73% | 5.57x |
| Abercrombie & Fitch | 2.58% | 5.42x |
| Aeropostale | 2.42% | 5.40x |
| Journeys | 3.17% | 5.36x |
| Eddie Bauer | 1.25% | 5.27x |
| Dressbarn | 3.50% | 5.20x |
| Express Outlets | 0.52% | 5.20x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 2.57% | 2.78x |
| Memphis News | 0.18% | 2.49x |
| Minnesota Community Business Cluster | 0.63% | 2.39x |
| Ohio Universities | 0.54% | 2.34x |
| General Interest | 0.02% | 2.11x |
| Upstate New York State Athletics | 0.03% | 2.10x |
| Scientology | 0.02% | 2.09x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.06x |
| Central & Northwest Ohio Cluster | 1.13% | 2.04x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.03x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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