Dstillery Audiences

VALVOLINE

Audience Size: 1.8 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.59x
Oregon County and Local Fair Visitors 3.69% 1.51x
Cininnati Reds Fans 3.53% 1.51x
South State Fair Visitors 3.93% 1.48x
Ohio County and Local Fair Visitors 3.40% 1.43x
Kentucky Wildcats Fans 3.05% 1.43x
Oregon Ducks Fans 2.77% 1.41x
Cabin Rental Researchers 3.40% 1.40x
Iowa County and Local Fair Visitors 3.23% 1.38x
Louisville Cardinals Fans 2.92% 1.38x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.74% 7.02x
Joe's Jeans 0.32% 6.60x
REI 1.66% 5.44x
Abercrombie & Fitch 1.70% 5.32x
Columbia 1.35% 5.32x
Lane Bryant 5.30% 5.29x
Levi Strauss 0.93% 5.27x
Eddie Bauer 2.84% 5.12x
Charlotte Russe 3.29% 5.07x
Chicos 5.78% 5.04x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.01x
Scotland Travel 0.03% 3.85x
Texas Off-Roading 0.02% 3.41x
Rural Living 0.01% 3.03x
Ohio Universities 0.82% 2.89x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.73x
French Education 0.02% 2.69x
Pool Cleaning 0.13% 2.39x
Minnesota Community Business Cluster 0.68% 2.29x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male