Dstillery Audiences

VALVOLINE

Audience Size: 246.4 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 246.4 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.47% 2.05x
Cininnati Reds Fans 4.85% 1.88x
Horse Race Enthusiasts 4.18% 1.85x
Beard Care Shoppers 3.50% 1.73x
2020 Holiday Season Sale News Researchers 2.68% 1.72x
Smoky Mountains Trip Planners 4.33% 1.71x
Ancestry Researchers 3.58% 1.70x
Louisville Cardinals Fans 4.25% 1.69x
Kentucky Wildcats Fans 4.10% 1.69x
Midwestern Voters 4.47% 1.66x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 6.52x
Abercrombie & Fitch 0.23% 5.29x
Columbia 0.46% 5.29x
Lorna Jane 0.11% 4.85x
REI 0.75% 4.69x
Calvin Klein 0.09% 4.48x
Levi Strauss 0.01% 4.46x
The North Face 0.59% 4.35x
Eddie Bauer 1.52% 4.16x
Madewell 0.72% 4.13x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 0.22% 4.79x
South Carolina Beach Travel 0.09% 4.08x
Pac 12 Sports 0.06% 3.90x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 3.85x
Nature & Wildlife 0.15% 3.76x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.06% 3.72x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.37% 3.72x
Scotland Travel 0.03% 3.44x
Ohio Universities 0.82% 3.27x
Community Planning & Transportation 0.06% 3.18x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female