Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.59x |
| Oregon County and Local Fair Visitors | 3.69% | 1.51x |
| Cininnati Reds Fans | 3.53% | 1.51x |
| South State Fair Visitors | 3.93% | 1.48x |
| Ohio County and Local Fair Visitors | 3.40% | 1.43x |
| Kentucky Wildcats Fans | 3.05% | 1.43x |
| Oregon Ducks Fans | 2.77% | 1.41x |
| Cabin Rental Researchers | 3.40% | 1.40x |
| Iowa County and Local Fair Visitors | 3.23% | 1.38x |
| Louisville Cardinals Fans | 2.92% | 1.38x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.74% | 7.02x |
| Joe's Jeans | 0.32% | 6.60x |
| REI | 1.66% | 5.44x |
| Abercrombie & Fitch | 1.70% | 5.32x |
| Columbia | 1.35% | 5.32x |
| Lane Bryant | 5.30% | 5.29x |
| Levi Strauss | 0.93% | 5.27x |
| Eddie Bauer | 2.84% | 5.12x |
| Charlotte Russe | 3.29% | 5.07x |
| Chicos | 5.78% | 5.04x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 4.01x |
| Scotland Travel | 0.03% | 3.85x |
| Texas Off-Roading | 0.02% | 3.41x |
| Rural Living | 0.01% | 3.03x |
| Ohio Universities | 0.82% | 2.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.83x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 2.73x |
| French Education | 0.02% | 2.69x |
| Pool Cleaning | 0.13% | 2.39x |
| Minnesota Community Business Cluster | 0.68% | 2.29x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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