Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.21x |
| Cininnati Reds Fans | 3.02% | 1.53x |
| Minnesota Twins Fans | 2.73% | 1.44x |
| Water Park Visitors | 2.89% | 1.38x |
| Midwestern Voters | 2.36% | 1.35x |
| Kentucky Wildcats Fans | 2.42% | 1.34x |
| Louisville Cardinals Fans | 2.33% | 1.29x |
| Cleveland Cavaliers Fans | 2.30% | 1.28x |
| Los Angeles Dodgers Fans | 2.79% | 1.27x |
| Horse Race Enthusiasts | 2.39% | 1.26x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Curious about what else the Valvoline audience is interested in?
Sign Up
APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.56% | 5.97x |
| Columbia | 1.20% | 4.99x |
| Gymboree | 2.91% | 4.92x |
| REI | 1.78% | 4.86x |
| Chicos | 4.30% | 4.73x |
| Hollister | 2.67% | 4.73x |
| Abercrombie & Fitch | 3.08% | 4.72x |
| Eddie Bauer | 1.64% | 4.71x |
| Express Outlets | 0.73% | 4.70x |
| Dressbarn | 3.85% | 4.52x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Want to find more of the Valvoline audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.06% | 8.26x |
| Winnipeg Canada News | 0.11% | 5.28x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 5.24x |
| Barcode Site & App Users | 0.02% | 4.88x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 4.21x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 4.09x |
| Content Streamers & Downloaders | 0.03% | 3.28x |
| Quinceanera Planning | 0.02% | 2.94x |
| Men's Fashion Shopping | 0.05% | 2.75x |
| England Tourism | 0.02% | 2.69x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Want to see more of the Content Affinities the Valvoline audience visits?
Sign Up
DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Valvoline audience?
Sign Up