Dstillery Audiences

VALVOLINE

Audience Size: 1.3 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.06% 2.33x
Oregon Trip Planners 3.70% 1.95x
Oregon Ducks Fans 2.93% 1.90x
Oregon County and Local Fair Visitors 4.23% 1.90x
Social Distancing Content Readers 0.98% 1.77x
Ohio County and Local Fair Visitors 4.32% 1.75x
Cininnati Reds Fans 3.61% 1.69x
Beard Care Shoppers 2.05% 1.65x
Louisville Cardinals Fans 3.29% 1.65x
Cleveland Cavaliers Fans 2.63% 1.64x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 9.13x
Lorna Jane 0.51% 7.46x
Joe's Jeans 0.20% 6.69x
Abercrombie & Fitch 0.52% 5.62x
REI 1.39% 5.49x
Lane Bryant 4.71% 5.48x
Charlotte Russe 1.55% 5.34x
Eddie Bauer 2.43% 5.33x
Columbia 0.94% 5.32x
Dressbarn 3.85% 5.30x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.06% 3.54x
Texas Sporting & Outdoors Cluster 0.03% 3.50x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 3.48x
Scotland Travel 0.03% 3.44x
Sports - Golf, Hunting, Fishing 0.04% 3.20x
College Sports 0.24% 3.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.73x
South Carolina Travel 0.02% 2.68x
Discount Shopping 0.06% 2.66x
College Greek Life 0.09% 2.53x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female