Dstillery Audiences

VALVOLINE

Audience Size: 897 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 897 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.20% 1.86x
Louisville Cardinals Fans 2.58% 1.72x
Minnesota Twins Fans 2.61% 1.68x
Cininnati Reds Fans 3.50% 1.67x
Oregon Ducks Fans 1.33% 1.63x
Oregon County and Local Fair Visitors 3.97% 1.60x
Washington Skiers and Snowboarders 2.87% 1.58x
Cleveland Indians Fans 2.87% 1.54x
Holiday Season Electronics and Game Deal Shoppers 2.13% 1.52x
Kentucky Wildcats Fans 2.79% 1.52x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.22% 3.34x
Lorna Jane 0.54% 3.22x
Joe's Jeans 0.12% 3.20x
Levi Strauss 0.03% 3.14x
Columbia 0.81% 2.84x
Abercrombie & Fitch 0.52% 2.76x
REI 1.49% 2.72x
The North Face 1.27% 2.53x
Chicos 6.56% 2.43x
Eddie Bauer 2.87% 2.42x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.05% 4.40x
Local & Travel England - Northern England 0.03% 3.97x
Minnesota Community Business Cluster 0.05% 3.62x
Virginia Athletics 0.03% 3.57x
Cakes & Sweets 0.08% 3.31x
Winter Sports & Gear 0.02% 3.21x
College Sports 0.07% 3.13x
Pharmacy 0.02% 3.03x
Perfume, Makeup & Cosmetics 0.02% 3.02x
Watches Retail 0.07% 2.88x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male