Dstillery Audiences

VALVOLINE

Audience Size: 1.8 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Cininnati Reds Fans 3.02% 1.53x
Minnesota Twins Fans 2.73% 1.44x
Water Park Visitors 2.89% 1.38x
Midwestern Voters 2.36% 1.35x
Kentucky Wildcats Fans 2.42% 1.34x
Louisville Cardinals Fans 2.33% 1.29x
Cleveland Cavaliers Fans 2.30% 1.28x
Los Angeles Dodgers Fans 2.79% 1.27x
Horse Race Enthusiasts 2.39% 1.26x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.56% 5.97x
Columbia 1.20% 4.99x
Gymboree 2.91% 4.92x
REI 1.78% 4.86x
Chicos 4.30% 4.73x
Hollister 2.67% 4.73x
Abercrombie & Fitch 3.08% 4.72x
Eddie Bauer 1.64% 4.71x
Express Outlets 0.73% 4.70x
Dressbarn 3.85% 4.52x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.06% 8.26x
Winnipeg Canada News 0.11% 5.28x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 5.24x
Barcode Site & App Users 0.02% 4.88x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 4.21x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.09x
Content Streamers & Downloaders 0.03% 3.28x
Quinceanera Planning 0.02% 2.94x
Men's Fashion Shopping 0.05% 2.75x
England Tourism 0.02% 2.69x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female