Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 798.9 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Chloroquine Information Researchers.
| Interest | Composition | Index |
| Chloroquine Information Researchers | 0.14% | 2.55x |
| Oregon Ducks Fans | 3.12% | 1.87x |
| Kentucky Wildcats Fans | 4.27% | 1.87x |
| Oregon County and Local Fair Visitors | 4.51% | 1.83x |
| Oregon Trip Planners | 3.87% | 1.81x |
| Louisville Cardinals Fans | 4.01% | 1.80x |
| Cininnati Reds Fans | 4.51% | 1.75x |
| Horse Race Enthusiasts | 3.36% | 1.70x |
| Minnesota Twins Fans | 3.46% | 1.58x |
| Cincinnati Bengals Fans | 3.40% | 1.57x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 8.17x |
| Maurices | 1.52% | 5.57x |
| Columbia | 0.56% | 5.55x |
| Lorna Jane | 0.22% | 5.52x |
| Dressbarn | 2.60% | 5.07x |
| Lane Bryant | 3.06% | 4.97x |
| REI | 0.88% | 4.95x |
| Chicos | 3.48% | 4.93x |
| Joe's Jeans | 0.07% | 4.90x |
| Eddie Bauer | 1.40% | 4.78x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.04% | 3.65x |
| Scotland Travel | 0.03% | 3.44x |
| Italy Cluster | 0.04% | 3.36x |
| Germany Cluster | 0.04% | 3.21x |
| Minnesota Community Business Cluster | 0.77% | 2.85x |
| International Development & Health | 0.06% | 2.71x |
| Horse Racing | 0.18% | 2.69x |
| Ohio Universities | 1.01% | 2.67x |
| University Press | 0.20% | 2.63x |
| Audio Clips & Sound Effects | 0.04% | 2.62x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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