Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 342.3 thousand unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.17% | 2.04x |
| Smoky Mountains Trip Planners | 2.60% | 1.88x |
| Kentucky Wildcats Fans | 3.09% | 1.73x |
| Louisville Cardinals Fans | 2.72% | 1.63x |
| St. Louis Trip Planners | 3.65% | 1.61x |
| Fantasy Football Enthusiasts | 2.35% | 1.59x |
| ESPN Enthusiasts | 1.98% | 1.58x |
| Cininnati Reds Fans | 2.91% | 1.57x |
| Headache and Migraine Sufferers | 0.73% | 1.56x |
| Nashville Trip Planners | 1.81% | 1.55x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 2.53% | 4.31x |
| Calvin Klein | 0.06% | 4.17x |
| Lane Bryant | 1.64% | 4.15x |
| Dressbarn | 1.41% | 4.13x |
| Chicos | 1.81% | 4.08x |
| Buckle | 2.12% | 3.90x |
| Carhartt | 12.55% | 3.88x |
| REI | 0.36% | 3.68x |
| Eddie Bauer | 0.71% | 3.64x |
| Jos A. Bank Clothiers | 1.25% | 3.63x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.06% | 5.54x |
| Minnesota Community Business Cluster | 0.06% | 4.33x |
| Beer, Wine & Alcohol | 0.05% | 3.72x |
| Ohio Universities | 0.29% | 3.43x |
| Motorsports | 0.05% | 3.36x |
| Child Development | 0.05% | 3.35x |
| Winter Sports & Gear | 0.02% | 3.21x |
| New England Universities | 0.08% | 3.07x |
| Pharmacy | 0.02% | 3.03x |
| Perfume, Makeup & Cosmetics | 0.02% | 3.02x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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