Dstillery Audiences

VALVOLINE

Audience Size: 1.2 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.14% 1.59x
Minnesota County and Local Fair Visitors 4.39% 1.52x
Cininnati Reds Fans 3.08% 1.50x
Oregon County and Local Fair Visitors 3.80% 1.47x
Louisville Cardinals Fans 2.92% 1.47x
St. Louis Trip Planners 4.07% 1.46x
Oregon Ducks Fans 1.75% 1.45x
Animal Humane Society Helpers 2.68% 1.45x
Ohio County and Local Fair Visitors 3.69% 1.43x
Minnesota Twins Fans 2.32% 1.37x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 3.43x
Lorna Jane 0.41% 3.25x
Joe's Jeans 0.10% 2.95x
Abercrombie & Fitch 0.39% 2.77x
REI 1.10% 2.71x
Columbia 0.65% 2.71x
Calvin Klein 0.13% 2.59x
The North Face 0.88% 2.54x
Bonobos 0.49% 2.52x
Chicos 5.03% 2.41x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.04% 4.30x
Canada Travel & Tourism 0.03% 4.23x
Ohio Universities 0.62% 3.70x
English as a Second Language 0.03% 3.46x
Scotland Travel 0.03% 3.44x
Turkey & Iran Cluster 0.02% 3.34x
Greece Cluster 0.02% 3.02x
Visa & Immigration 0.02% 2.95x
Pharmacy 0.02% 2.88x
Malaya 0.03% 2.84x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male