Dstillery Audiences

VALVOLINE

Audience Size: 744.3 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 744.3 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 1.66% 1.58x
Minnesota Twins Fans 1.56% 1.55x
New York Rangers Fans 1.51% 1.53x
Milwaukee Brewers Fans 1.54% 1.50x
Sports Memorabilia Shoppers 1.69% 1.49x
Stay-at-Home Parents 1.92% 1.45x
Cable TV Shoppers 1.67% 1.45x
Horse Race Enthusiasts 1.51% 1.43x
UConn Huskies Fans 1.18% 1.42x
Green Bay Packers Fans 1.73% 1.41x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.22% 6.70x
Columbia 0.49% 6.47x
Journeys 1.20% 5.62x
Hollister 0.70% 5.61x
Joe's Jeans 0.14% 5.33x
Saint Laurent Paris 0.30% 5.22x
Chicos 1.70% 5.22x
Zumiez 1.21% 5.15x
Michael Kors 0.71% 5.08x
Dressbarn 1.51% 5.04x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 1.37% 2.90x
Serbia & Albania Cluster 0.05% 2.68x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.06% 2.50x
Wisconsin Local Research Cluster 1.08% 2.48x
Minnesota Community Business Cluster 0.65% 2.44x
Brazil & Portugal News 0.09% 2.36x
Wisconsin Universities 0.87% 2.21x
Hudson Valley New York Media 0.53% 2.15x
Kentucky News 1.50% 2.03x
Rhode Island Cluster 0.29% 2.00x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male