Dstillery Audiences

VALVOLINE

Audience Size: 2 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Cininnati Reds Fans 2.58% 1.62x
Louisville Cardinals Fans 2.25% 1.47x
Minnesota Twins Fans 2.17% 1.39x
Kentucky Wildcats Fans 2.25% 1.38x
Water Park Visitors 2.68% 1.36x
Midwestern Voters 2.14% 1.33x
Cleveland Cavaliers Fans 1.84% 1.32x
Cleveland Indians Fans 2.16% 1.32x
Automotive Auctions Enthusiasts 2.23% 1.31x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 6.27x
Columbia 1.26% 5.18x
Chicos 4.26% 4.92x
Eddie Bauer 1.82% 4.87x
REI 1.46% 4.83x
Express Outlets 0.78% 4.82x
Abercrombie & Fitch 2.86% 4.81x
Lane Bryant 4.10% 4.68x
Gymboree 3.19% 4.68x
Dressbarn 3.77% 4.66x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 5.24x
Quinceanera Planning 0.02% 2.94x
Ohio Universities 0.79% 2.33x
Cincinnati Cluster 3.02% 2.32x
Kentucky News 3.04% 2.18x
Consumer Rewards 0.05% 2.13x
Central & Northwest Ohio Cluster 1.97% 2.04x
Scientology 0.02% 2.03x
Scuba Diving 0.04% 2.00x
Franco-African Cluster 0.03% 1.97x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female