Dstillery Audiences

VALVOLINE

Audience Size: 1.9 Million Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.21x
Louisville Cardinals Fans 1.76% 1.86x
Cininnati Reds Fans 1.85% 1.73x
Kentucky Wildcats Fans 1.54% 1.68x
Minnesota Twins Fans 1.56% 1.59x
Horse Race Enthusiasts 1.59% 1.51x
Automotive Auctions Enthusiasts 1.89% 1.49x
Cabin Rental Researchers 1.77% 1.36x
Ohio State Buckeyes Fans 1.34% 1.35x
Cleveland Cavaliers Fans 1.19% 1.35x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.56% 6.66x
Columbia 1.12% 6.11x
Gymboree 2.50% 5.85x
Chicos 3.73% 5.57x
Abercrombie & Fitch 2.58% 5.42x
Aeropostale 2.42% 5.40x
Journeys 3.17% 5.36x
Eddie Bauer 1.25% 5.27x
Dressbarn 3.50% 5.20x
Express Outlets 0.52% 5.20x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 2.57% 2.78x
Memphis News 0.18% 2.49x
Minnesota Community Business Cluster 0.63% 2.39x
Ohio Universities 0.54% 2.34x
General Interest 0.02% 2.11x
Upstate New York State Athletics 0.03% 2.10x
Scientology 0.02% 2.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.06x
Central & Northwest Ohio Cluster 1.13% 2.04x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.03x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female