Explore the Valvoline Audience
Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Valvoline audience.
INTERESTS
The Valvoline audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Valvoline audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.06% | 2.33x |
| Oregon Trip Planners | 3.70% | 1.95x |
| Oregon Ducks Fans | 2.93% | 1.90x |
| Oregon County and Local Fair Visitors | 4.23% | 1.90x |
| Social Distancing Content Readers | 0.98% | 1.77x |
| Ohio County and Local Fair Visitors | 4.32% | 1.75x |
| Cininnati Reds Fans | 3.61% | 1.69x |
| Beard Care Shoppers | 2.05% | 1.65x |
| Louisville Cardinals Fans | 3.29% | 1.65x |
| Cleveland Cavaliers Fans | 2.63% | 1.64x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
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APPAREL RETAILERS
The Valvoline audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Valvoline audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 9.13x |
| Lorna Jane | 0.51% | 7.46x |
| Joe's Jeans | 0.20% | 6.69x |
| Abercrombie & Fitch | 0.52% | 5.62x |
| REI | 1.39% | 5.49x |
| Lane Bryant | 4.71% | 5.48x |
| Charlotte Russe | 1.55% | 5.34x |
| Eddie Bauer | 2.43% | 5.33x |
| Columbia | 0.94% | 5.32x |
| Dressbarn | 3.85% | 5.30x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Valvoline audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.06% | 3.54x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.50x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 3.48x |
| Scotland Travel | 0.03% | 3.44x |
| Sports - Golf, Hunting, Fishing | 0.04% | 3.20x |
| College Sports | 0.24% | 3.10x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 2.73x |
| South Carolina Travel | 0.02% | 2.68x |
| Discount Shopping | 0.06% | 2.66x |
| College Greek Life | 0.09% | 2.53x |
Composition Percentage:
The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
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DEMOGRAPHICS
The Valvoline audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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