Dstillery Audiences

VALVOLINE

Audience Size: 549.2 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 549.2 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.53% 1.57x
Oregon County and Local Fair Visitors 4.41% 1.55x
Cininnati Reds Fans 3.93% 1.54x
Louisville Cardinals Fans 3.41% 1.42x
Ohio County and Local Fair Visitors 4.27% 1.42x
Animal Humane Society Helpers 3.39% 1.41x
Oregon Ducks Fans 2.17% 1.40x
Kentucky Wildcats Fans 3.22% 1.39x
Nashville Trip Planners 3.51% 1.39x
Food Industry Professionals 2.68% 1.39x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Columbia.

Location Composition Index
Columbia 0.26% 3.52x
Calvin Klein 0.05% 3.50x
REI 0.42% 3.42x
Abercrombie & Fitch 0.12% 3.11x
Eddie Bauer 0.76% 2.98x
LL Bean 0.15% 2.96x
Madewell 0.42% 2.95x
Bonobos 0.16% 2.92x
Lorna Jane 0.09% 2.84x
Brooks Brothers 0.51% 2.74x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.09% 4.08x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 3.85x
Custom Printing 0.08% 3.63x
Scotland Travel 0.03% 3.44x
Bridal Fashion 0.04% 3.16x
Canada Culture and Tourism 0.06% 3.06x
Auto Body Upkeep & Repair Researchers 0.06% 3.05x
Ohio Universities 0.65% 2.91x
Natural & Healthy Living Researchers 0.04% 2.88x
Auto Tires & Parts Repair Researchers 0.04% 2.64x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female