Dstillery Audiences

VALVOLINE

Audience Size: 342.3 Thousand Devices

Explore the Valvoline Audience

Below you'll find more information about the Valvoline audience, broken down in different categories based on their digital and physical behaviors. These are 342.3 thousand unique devices whose actions qualify for the Valvoline audience.

Dstillery Crafted Audiences

INTERESTS

The Valvoline audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Valvoline audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.17% 2.04x
Smoky Mountains Trip Planners 2.60% 1.88x
Kentucky Wildcats Fans 3.09% 1.73x
Louisville Cardinals Fans 2.72% 1.63x
St. Louis Trip Planners 3.65% 1.61x
Fantasy Football Enthusiasts 2.35% 1.59x
ESPN Enthusiasts 1.98% 1.58x
Cininnati Reds Fans 2.91% 1.57x
Headache and Migraine Sufferers 0.73% 1.56x
Nashville Trip Planners 1.81% 1.55x
Composition Percentage: The overlap percentage between the Valvoline audience and the Interest attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Valvoline audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Valvoline audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 2.53% 4.31x
Calvin Klein 0.06% 4.17x
Lane Bryant 1.64% 4.15x
Dressbarn 1.41% 4.13x
Chicos 1.81% 4.08x
Buckle 2.12% 3.90x
Carhartt 12.55% 3.88x
REI 0.36% 3.68x
Eddie Bauer 0.71% 3.64x
Jos A. Bank Clothiers 1.25% 3.63x
Composition Percentage: The overlap percentage between the Valvoline audience and the Location attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Valvoline audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.06% 5.54x
Minnesota Community Business Cluster 0.06% 4.33x
Beer, Wine & Alcohol 0.05% 3.72x
Ohio Universities 0.29% 3.43x
Motorsports 0.05% 3.36x
Child Development 0.05% 3.35x
Winter Sports & Gear 0.02% 3.21x
New England Universities 0.08% 3.07x
Pharmacy 0.02% 3.03x
Perfume, Makeup & Cosmetics 0.02% 3.02x
Composition Percentage: The overlap percentage between the Valvoline audience and the Content Affinity attribute.
Index: A comparison of the Valvoline audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Valvoline audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male