Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Work Hard, Play Hard Travelers | 0.02% | 1.60x |
| New York City Events Researchers | 2.80% | 1.54x |
| Online Grocery Shoppers | 2.81% | 1.46x |
| Ballet Enthusiasts | 2.65% | 1.43x |
| Lottery Enthusiasts | 0.15% | 1.37x |
| Broadway Fans | 2.19% | 1.35x |
| New York Trip Planners | 2.91% | 1.35x |
| New York Knicks Fans | 1.67% | 1.32x |
| New York Mets Fans | 1.69% | 1.32x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.51% | 11.20x |
| Everlane | 0.20% | 10.87x |
| Club Monaco | 1.89% | 10.76x |
| Uniqlo | 2.25% | 10.02x |
| Zara | 3.81% | 9.62x |
| Levi Strauss | 1.85% | 9.06x |
| Gap | 10.42% | 8.73x |
| Intermix | 1.12% | 8.51x |
| Armani | 4.34% | 8.19x |
| The North Face | 2.78% | 8.08x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 2.02x |
| Drawing & Animation | 0.02% | 1.91x |
| NYC Tourist Attractions | 1.63% | 1.86x |
| New York City Education & News Cluster | 1.01% | 1.84x |
| New York City Real Estate Research Cluster | 1.08% | 1.75x |
| Virginia Athletics | 0.07% | 1.66x |
| French News & Gossip Cluster | 0.06% | 1.63x |
| Active Lifestyle Enthusiasts | 0.01% | 1.62x |
| Greece Cluster | 0.03% | 1.56x |
| London Tourism & Events | 0.03% | 1.54x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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