Dstillery Audiences

VERIZON

Audience Size: 3.7 Million Devices

Explore the Verizon Audience

Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Verizon audience.

Dstillery Crafted Audiences

INTERESTS

The Verizon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Verizon audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.12% 1.48x
Ballet Enthusiasts 2.06% 1.44x
Restaurant Menu Researchers 1.67% 1.37x
Men's Shoe Shoppers 2.11% 1.36x
Broadway Fans 1.74% 1.35x
Fantasy Football Enthusiasts 1.52% 1.35x
Mens Business Clothes Shoppers 1.69% 1.35x
Venture Capitalists 1.53% 1.31x
Home Interior Design Enthusiasts 1.68% 1.31x
Sightseeing Travelers 1.96% 1.31x
Composition Percentage: The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Verizon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Verizon audience is Everlane.

Location Composition Index
Everlane 0.18% 12.46x
Levi Strauss 1.66% 11.03x
Club Monaco 1.36% 10.89x
Topshop 0.19% 10.63x
Uniqlo 1.86% 10.14x
Zara 3.53% 9.57x
Armani 3.54% 9.13x
Gap 10.19% 9.00x
Michael Kors 2.73% 8.65x
Express 3.45% 8.56x
Composition Percentage: The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Verizon audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 1.61% 1.26x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 1.87% 1.18x
Small Business Resources 2.91% 1.12x
Sports News - Team Specific 9.24% 1.10x
New Jersey News Cluster 1.59% 1.10x
Sports Fanatics 4.98% 1.10x
Latest Sports News 3.57% 1.10x
Stock Market Investing Researchers 3.04% 1.09x
News Cluster 2.37% 1.08x
Diet & Exercise 3.88% 1.08x
Composition Percentage: The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male