Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 585.7 thousand unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is LGBT Activists.
| Interest | Composition | Index |
| LGBT Activists | 1.47% | 1.37x |
| New York Trip Planners | 1.79% | 1.36x |
| Real Estate Decision Makers | 3.00% | 1.36x |
| Online Grocery Shoppers | 3.42% | 1.36x |
| Luxury Womens Brands Shoppers | 1.68% | 1.31x |
| Los Angeles Mass Transit Commuters | 1.83% | 1.29x |
| Hip Hop Fans | 1.94% | 1.28x |
| Thrift Store Shoppers | 1.26% | 1.27x |
| Chicago Trip Planners | 1.50% | 1.26x |
| Jamband Fans | 1.34% | 1.24x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.41% | 13.40x |
| Patagonia | 0.50% | 8.22x |
| Banana Republic | 4.17% | 8.14x |
| Free People | 0.26% | 8.13x |
| The North Face | 2.08% | 8.04x |
| Lululemon | 0.54% | 7.43x |
| J. Crew | 2.87% | 6.72x |
| Michael Kors | 0.78% | 6.56x |
| Brooks Brothers | 2.92% | 6.30x |
| Gymboree | 1.56% | 5.19x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.04% | 2.25x |
| New York City Education & News Cluster | 0.96% | 2.19x |
| LGBTQ Advocacy | 0.88% | 2.04x |
| New York City Real Estate Research Cluster | 0.59% | 2.02x |
| NYC Tourist Attractions | 1.05% | 1.87x |
| Aid Groups | 0.15% | 1.73x |
| Franchising | 0.03% | 1.70x |
| Philanthropy - Nonprofits | 0.06% | 1.65x |
| Meeting Planning & Hotels | 0.05% | 1.63x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 1.60x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999
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