Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 1.51% | 1.30x |
| Philadelphia Phillies Fans | 1.58% | 1.27x |
| New York Trip Planners | 1.68% | 1.26x |
| Philadelphia Trip Planners | 1.04% | 1.25x |
| Preppy Clothing Shoppers | 1.50% | 1.24x |
| Online Grocery Shoppers | 3.17% | 1.23x |
| Luxury Womens Brands Shoppers | 1.58% | 1.23x |
| Real Estate Decision Makers | 2.71% | 1.23x |
| Penn State Nittany Lions Fans | 1.01% | 1.21x |
| Washington Nationals Fans | 1.21% | 1.21x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.14% | 12.60x |
| Everlane | 0.07% | 12.28x |
| Levi Strauss | 0.88% | 12.20x |
| Ann Taylor | 1.35% | 12.10x |
| Uniqlo | 0.92% | 11.79x |
| Armani | 1.44% | 10.86x |
| Zara | 1.71% | 10.39x |
| Free People | 1.15% | 10.27x |
| Forever 21 | 2.90% | 10.23x |
| Hugo Boss | 0.88% | 9.64x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.03% | 2.49x |
| Turkey & Iran Cluster | 0.05% | 2.42x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.79x |
| Franchising | 0.03% | 1.74x |
| Washington & Northern Virginia | 1.27% | 1.74x |
| New York City Education & News Cluster | 0.75% | 1.74x |
| NYC Tourist Attractions | 0.97% | 1.62x |
| New York City Real Estate Research Cluster | 0.50% | 1.59x |
| LGBTQ Advocacy | 0.66% | 1.55x |
| Serbia & Albania Cluster | 0.03% | 1.52x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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