Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 3.31% | 7.36x |
| COVID Thanksgiving Planners | 2.48% | 5.68x |
| Retired Assisted Living Shoppers | 4.96% | 4.97x |
| COVID Treatment Researchers | 2.48% | 4.79x |
| Headache and Migraine Sufferers | 4.13% | 4.77x |
| TV Game Show Fans | 4.96% | 4.68x |
| Shelf-Stable Food Content Readers | 3.31% | 4.61x |
| Gluten-Free Recipe Researchers | 4.96% | 4.52x |
| Bird Watching Enthusiasts | 4.96% | 4.32x |
| Breast Cancer Fund Raisers | 3.31% | 4.11x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.13% | 19.44x |
| Patagonia | 0.64% | 13.64x |
| The North Face | 1.27% | 12.18x |
| Uniqlo | 0.54% | 11.24x |
| Everlane | 0.01% | 10.76x |
| Charlotte Russe | 0.73% | 10.26x |
| Brooks Brothers | 1.91% | 9.93x |
| Columbia | 0.64% | 9.22x |
| Lorna Jane | 0.21% | 9.18x |
| Supreme | 0.01% | 8.79x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Celebrity Gossip & Viral News.
| Content Affinity | Composition | Index |
| Celebrity Gossip & Viral News | 3.31% | 6.17x |
| Toys Shopping | 0.14% | 5.58x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.48% | 4.53x |
| Tennessee Cluster | 2.48% | 4.34x |
| Nursing | 0.14% | 4.30x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 4.03x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.19% | 3.88x |
| French News & Gossip Cluster | 0.10% | 3.72x |
| Detroit News | 2.48% | 3.69x |
| Vaping | 0.05% | 3.36x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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