Dstillery Audiences

VERIZON

Audience Size: 3.2 Million Devices

Explore the Verizon Audience

Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Verizon audience.

Dstillery Crafted Audiences

INTERESTS

The Verizon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Verizon audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.03x
Executive Travelers 0.02% 2.01x
Work Comes First Travelers 0.09% 1.60x
Work Hard, Play Hard Travelers 0.02% 1.60x
New York City Events Researchers 2.11% 1.56x
Ballet Enthusiasts 2.04% 1.53x
New York Trip Planners 1.96% 1.44x
Men's Shoe Shoppers 1.83% 1.39x
LGBT Activists 1.47% 1.38x
Restaurant Menu Researchers 1.68% 1.38x
Composition Percentage: The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Verizon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Verizon audience is Everlane.

Location Composition Index
Everlane 0.15% 13.49x
Club Monaco 1.39% 11.79x
Levi Strauss 1.48% 11.12x
Armani 2.69% 10.27x
Uniqlo 1.56% 10.11x
Free People 2.02% 9.50x
Zara 2.97% 9.46x
Forever 21 4.89% 9.12x
Express 3.05% 8.98x
Michael Kors 2.22% 8.70x
Composition Percentage: The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Verizon audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.74x
England Tourism 0.01% 2.46x
Barcode Site & App Users 0.01% 2.15x
New York City Education & News Cluster 0.95% 2.12x
Drawing & Animation 0.02% 2.09x
New York City Real Estate Research Cluster 0.75% 1.99x
LGBTQ Advocacy 0.85% 1.94x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 1.92x
NYC Tourist Attractions 1.17% 1.88x
Computer Printers 0.04% 1.86x
Composition Percentage: The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male