Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.34x |
| AT&T Wireless Customers | 0.08% | 2.08x |
| T-Mobile Customers | 0.08% | 1.54x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.13% | 1.39x |
| Arizona Trip Planners | 2.81% | 1.37x |
| Tequila Enthusiasts | 1.28% | 1.35x |
| Phoenix Trip Planners | 1.57% | 1.34x |
| Trampoline Shoppers | 2.93% | 1.31x |
| Washington Skiers and Snowboarders | 2.23% | 1.30x |
| Smart Home Product Researchers | 2.71% | 1.29x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.15% | 3.86x |
| Supreme | 0.02% | 3.50x |
| Everlane | 0.02% | 3.46x |
| Lorna Jane | 0.62% | 3.41x |
| Uniqlo | 0.73% | 2.92x |
| REI | 1.61% | 2.83x |
| Mens Wearhouse | 11.86% | 2.81x |
| Free People | 2.09% | 2.79x |
| Calvin Klein | 0.20% | 2.79x |
| Zara | 1.22% | 2.76x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 0.03% | 5.46x |
| Audio Clips & Sound Effects | 0.02% | 3.68x |
| Social & Demographic Trends | 0.05% | 3.31x |
| California Universities | 0.02% | 3.09x |
| MBA Education | 0.02% | 2.98x |
| Electrical Engineering | 0.01% | 2.89x |
| Mobile Phone Networks | 0.05% | 2.76x |
| Marketing Professionals | 0.01% | 2.73x |
| Writing & Publishing | 0.01% | 2.65x |
| Celebrity Gossip | 0.05% | 2.65x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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