Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.12% | 1.48x |
| Ballet Enthusiasts | 2.06% | 1.44x |
| Restaurant Menu Researchers | 1.67% | 1.37x |
| Men's Shoe Shoppers | 2.11% | 1.36x |
| Broadway Fans | 1.74% | 1.35x |
| Fantasy Football Enthusiasts | 1.52% | 1.35x |
| Mens Business Clothes Shoppers | 1.69% | 1.35x |
| Venture Capitalists | 1.53% | 1.31x |
| Home Interior Design Enthusiasts | 1.68% | 1.31x |
| Sightseeing Travelers | 1.96% | 1.31x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 12.46x |
| Levi Strauss | 1.66% | 11.03x |
| Club Monaco | 1.36% | 10.89x |
| Topshop | 0.19% | 10.63x |
| Uniqlo | 1.86% | 10.14x |
| Zara | 3.53% | 9.57x |
| Armani | 3.54% | 9.13x |
| Gap | 10.19% | 9.00x |
| Michael Kors | 2.73% | 8.65x |
| Express | 3.45% | 8.56x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 1.61% | 1.26x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 1.87% | 1.18x |
| Small Business Resources | 2.91% | 1.12x |
| Sports News - Team Specific | 9.24% | 1.10x |
| New Jersey News Cluster | 1.59% | 1.10x |
| Sports Fanatics | 4.98% | 1.10x |
| Latest Sports News | 3.57% | 1.10x |
| Stock Market Investing Researchers | 3.04% | 1.09x |
| News Cluster | 2.37% | 1.08x |
| Diet & Exercise | 3.88% | 1.08x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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