Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.34x |
| AT&T Wireless Customers | 0.08% | 2.08x |
| T-Mobile Customers | 0.08% | 1.54x |
| New York Trip Planners | 1.47% | 1.37x |
| Voice Over Internet Protocol (VoIP) Users | 1.35% | 1.33x |
| Modern Art Museum Researchers | 1.05% | 1.33x |
| Ballet Enthusiasts | 1.40% | 1.32x |
| Plant Based & Vegan Food Recipe Shoppers | 0.30% | 1.31x |
| COVID Testing Researchers | 0.47% | 1.29x |
| New York City Events Researchers | 1.31% | 1.28x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.43% | 9.34x |
| Topshop | 0.06% | 7.65x |
| Zumiez | 4.75% | 7.34x |
| Uniqlo | 0.31% | 6.77x |
| Coach | 0.88% | 6.00x |
| Zara | 0.55% | 5.88x |
| Lululemon | 1.29% | 5.41x |
| Mens Wearhouse | 2.08% | 5.33x |
| Anthropologie | 1.01% | 5.32x |
| American Apparel | 0.84% | 5.31x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.02% | 4.04x |
| Philanthropy - Charities & Fundraising | 0.02% | 4.01x |
| Canada Culture and Tourism | 0.01% | 3.82x |
| Audio Clips & Sound Effects | 0.02% | 3.68x |
| Comedy Content | 0.01% | 3.65x |
| Art News & Products | 0.03% | 3.56x |
| Germany Cluster | 0.01% | 3.49x |
| Personal Finance Researchers | 0.04% | 3.46x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.44x |
| Community Planning & Transportation | 0.03% | 3.38x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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