Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.06% | 3.00x |
| Verizon Wireless Customers | 0.12% | 2.34x |
| AT&T Wireless Customers | 0.08% | 2.08x |
| T-Mobile Customers | 0.08% | 1.54x |
| Sightseeing Travelers | 2.44% | 1.48x |
| Burger Enthusiast | 0.56% | 1.40x |
| Ballet Enthusiasts | 1.89% | 1.38x |
| Small Business COVID-19 Relief Researchers | 0.04% | 1.38x |
| Star Wars Fans | 2.68% | 1.38x |
| Wood Carving Enthusiasts | 2.90% | 1.34x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.03% | 14.68x |
| Topshop | 0.34% | 14.67x |
| Everlane | 0.12% | 14.55x |
| Supreme | 0.11% | 11.60x |
| Zara | 2.69% | 11.44x |
| Intermix | 0.60% | 9.90x |
| Armani | 2.22% | 9.84x |
| Ann Taylor | 1.78% | 9.49x |
| Club Monaco | 0.85% | 8.42x |
| American Apparel | 2.33% | 8.22x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.06% | 3.75x |
| Concert Posters | 0.04% | 3.62x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.47x |
| Local & Travel England - Northern England | 0.04% | 3.17x |
| Malaya | 0.03% | 3.15x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.10% | 3.14x |
| European Museums, Restaurants & Events | 0.12% | 3.01x |
| Discount Books | 0.04% | 2.99x |
| Audio Clips & Sound Effects | 0.04% | 2.62x |
| Dermatology | 0.12% | 2.44x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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