Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Work Hard, Play Hard Travelers | 0.02% | 1.60x |
| Online Grocery Shoppers | 3.23% | 1.12x |
| Romance Movie and TV enthusiasts | 2.78% | 1.12x |
| Los Angeles Mass Transit Commuters | 2.91% | 1.11x |
| Premier League Fans | 2.07% | 1.11x |
| Comedy Movie and TV Enthusiasts | 2.33% | 1.11x |
| Italian Mens National Soccer Team Fans | 2.04% | 1.10x |
| South West State Fair Visitors | 2.58% | 1.10x |
| Arsenal Fans | 2.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.78% | 10.83x |
| Uniqlo | 2.79% | 10.60x |
| Everlane | 0.21% | 10.29x |
| Club Monaco | 1.97% | 9.74x |
| Zara | 3.97% | 9.51x |
| Supreme | 0.25% | 8.98x |
| Intermix | 1.28% | 8.22x |
| Calvin Klein | 0.71% | 7.91x |
| Gap | 11.05% | 7.87x |
| Lorna Jane | 0.58% | 7.73x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 3.04x |
| Environmentally Friendly Cars | 0.01% | 2.92x |
| Environmental Conservation | 0.01% | 2.87x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.66x |
| Flags & Trump | 0.01% | 2.45x |
| Teaching Abroad | 0.03% | 2.22x |
| London Tourism & Events | 0.03% | 2.02x |
| Seventh-day Adventist Church | 0.02% | 1.87x |
| Apartment & Community Real Estate Researchers | 0.05% | 1.75x |
| Franchising | 0.04% | 1.75x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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