Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| Executive Travelers | 0.02% | 2.01x |
| Work Comes First Travelers | 0.09% | 1.60x |
| Work Hard, Play Hard Travelers | 0.02% | 1.60x |
| New York City Events Researchers | 2.11% | 1.56x |
| Ballet Enthusiasts | 2.04% | 1.53x |
| New York Trip Planners | 1.96% | 1.44x |
| Men's Shoe Shoppers | 1.83% | 1.39x |
| LGBT Activists | 1.47% | 1.38x |
| Restaurant Menu Researchers | 1.68% | 1.38x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 13.49x |
| Club Monaco | 1.39% | 11.79x |
| Levi Strauss | 1.48% | 11.12x |
| Armani | 2.69% | 10.27x |
| Uniqlo | 1.56% | 10.11x |
| Free People | 2.02% | 9.50x |
| Zara | 2.97% | 9.46x |
| Forever 21 | 4.89% | 9.12x |
| Express | 3.05% | 8.98x |
| Michael Kors | 2.22% | 8.70x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.74x |
| England Tourism | 0.01% | 2.46x |
| Barcode Site & App Users | 0.01% | 2.15x |
| New York City Education & News Cluster | 0.95% | 2.12x |
| Drawing & Animation | 0.02% | 2.09x |
| New York City Real Estate Research Cluster | 0.75% | 1.99x |
| LGBTQ Advocacy | 0.85% | 1.94x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 1.92x |
| NYC Tourist Attractions | 1.17% | 1.88x |
| Computer Printers | 0.04% | 1.86x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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