Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.32% | 2.27x |
| Countdown to the Beach Travelers | 0.02% | 2.03x |
| New York City Events Researchers | 3.35% | 1.96x |
| Online Grocery Shoppers | 4.00% | 1.94x |
| Ballet Enthusiasts | 3.31% | 1.82x |
| New York Trip Planners | 3.41% | 1.76x |
| Real Estate Decision Makers | 3.45% | 1.75x |
| Restaurant Menu Researchers | 2.52% | 1.63x |
| Work Hard, Play Hard Travelers | 0.02% | 1.60x |
| Last Minute Travelers | 2.96% | 1.58x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.36% | 11.11x |
| Supreme | 0.27% | 11.03x |
| Topshop | 0.96% | 10.91x |
| Everlane | 0.25% | 10.74x |
| Zara | 4.49% | 10.00x |
| Club Monaco | 2.29% | 9.72x |
| Intermix | 1.44% | 8.91x |
| Calvin Klein | 0.72% | 8.48x |
| Armani | 4.34% | 8.16x |
| The North Face | 3.01% | 8.07x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.71x |
| Local & Travel England - East Midlands | 0.04% | 3.21x |
| Online Learning | 0.02% | 2.94x |
| New York City Education & News Cluster | 0.94% | 2.86x |
| Winnipeg Canada News | 0.03% | 2.85x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.85x |
| New York City Real Estate Research Cluster | 1.13% | 2.82x |
| NYC Tourist Attractions | 1.36% | 2.70x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.65x |
| Korea Cluster | 0.13% | 2.36x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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