Explore the Verizon Audience
Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Verizon audience.
INTERESTS
The Verizon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Verizon audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.34x |
| AT&T Wireless Customers | 0.08% | 2.08x |
| New York Trip Planners | 2.02% | 2.02x |
| New York City Events Researchers | 1.74% | 1.80x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 1.66x |
| School Closings Updates Readers | 0.89% | 1.64x |
| Ballet Enthusiasts | 2.01% | 1.58x |
| Modern Art Museum Researchers | 1.38% | 1.55x |
| T-Mobile Customers | 0.08% | 1.54x |
| Readers of Jewish Content | 1.46% | 1.53x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
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APPAREL RETAILERS
The Verizon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.07% | 8.85x |
| Patagonia | 1.14% | 8.47x |
| Uniqlo | 0.35% | 6.67x |
| Zumiez | 4.30% | 6.23x |
| Zara | 0.58% | 5.81x |
| Supreme | 0.03% | 5.80x |
| Eddie Bauer | 1.14% | 5.69x |
| American Apparel | 0.93% | 5.23x |
| Johnston and Murphy | 0.01% | 5.14x |
| Anthropologie | 1.20% | 5.07x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Verizon audience is Audio Clips & Sound Effects.
| Content Affinity | Composition | Index |
| Audio Clips & Sound Effects | 0.02% | 3.68x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 3.35x |
| Social & Demographic Trends | 0.05% | 3.31x |
| NYC Tourist Attractions | 0.42% | 3.03x |
| New York City Education & News Cluster | 0.19% | 2.75x |
| New York City Real Estate Research Cluster | 0.36% | 2.61x |
| Diet & Weight Loss | 0.03% | 2.54x |
| Celebrity Gossip | 0.03% | 2.49x |
| Grocery & Food Service | 0.01% | 2.47x |
| Hudson Valley New York Media | 0.70% | 2.46x |
Composition Percentage:
The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
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DEMOGRAPHICS
The Verizon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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