Dstillery Audiences

VERIZON

Audience Size: 246.9 Thousand Devices

Explore the Verizon Audience

Below you'll find more information about the Verizon audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Verizon audience.

Dstillery Crafted Audiences

INTERESTS

The Verizon audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Verizon audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 3.31% 7.36x
COVID Thanksgiving Planners 2.48% 5.68x
Retired Assisted Living Shoppers 4.96% 4.97x
COVID Treatment Researchers 2.48% 4.79x
Headache and Migraine Sufferers 4.13% 4.77x
TV Game Show Fans 4.96% 4.68x
Shelf-Stable Food Content Readers 3.31% 4.61x
Gluten-Free Recipe Researchers 4.96% 4.52x
Bird Watching Enthusiasts 4.96% 4.32x
Breast Cancer Fund Raisers 3.31% 4.11x
Composition Percentage: The overlap percentage between the Verizon audience and the Interest attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Verizon audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Verizon audience is Topshop.

Location Composition Index
Topshop 0.13% 19.44x
Patagonia 0.64% 13.64x
The North Face 1.27% 12.18x
Uniqlo 0.54% 11.24x
Everlane 0.01% 10.76x
Charlotte Russe 0.73% 10.26x
Brooks Brothers 1.91% 9.93x
Columbia 0.64% 9.22x
Lorna Jane 0.21% 9.18x
Supreme 0.01% 8.79x
Composition Percentage: The overlap percentage between the Verizon audience and the Location attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Verizon audience is Celebrity Gossip & Viral News.

Content Affinity Composition Index
Celebrity Gossip & Viral News 3.31% 6.17x
Toys Shopping 0.14% 5.58x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.48% 4.53x
Tennessee Cluster 2.48% 4.34x
Nursing 0.14% 4.30x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 4.03x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.88x
French News & Gossip Cluster 0.10% 3.72x
Detroit News 2.48% 3.69x
Vaping 0.05% 3.36x
Composition Percentage: The overlap percentage between the Verizon audience and the Content Affinity attribute.
Index: A comparison of the Verizon audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Verizon audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female