Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 164.5 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 164.5 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Harvard University Fans 0.94% 4.16x
Restaurant Supply Shoppers 0.40% 4.04x
Real Estate Decision Makers 3.08% 3.90x
Medical Science Researchers 1.47% 3.69x
Ivy League College Researchers 0.54% 3.57x
Professional Medical Journal Readers 1.07% 3.09x
Orthodontics Researchers 1.07% 3.08x
New York Trip Planners 2.82% 3.05x
Modern Art Museum Researchers 2.01% 2.82x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Uniqlo.

Location Composition Index
Uniqlo 3.69% 62.63x
Hollister 13.95% 54.70x
Charlotte Russe 5.99% 53.47x
Express 25.96% 52.29x
Aeropostale 22.22% 51.68x
Ann Taylor 3.88% 46.05x
Journeys 30.53% 45.87x
Forever 21 9.87% 45.45x
Buckle 19.51% 45.01x
The Childrens Place 14.19% 44.71x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.67% 6.79x
New York City Real Estate Research Cluster 0.54% 6.04x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.40% 4.82x
Canada General Information Seeker Cluster 0.67% 4.82x
Teaching Tools for Kids 0.40% 4.32x
Unique & Personalized Fashion 0.09% 3.94x
Middle East News 0.27% 3.87x
School Curriculum 0.12% 3.83x
New York City Education & News Cluster 0.27% 3.77x
Pacific Northwest Sports & News Cluster 0.40% 3.75x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male