Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.8 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.90x
Countdown to the Beach Travelers 0.01% 1.65x
Getting Off the Grid Travelers 0.03% 1.59x
Readers of Dominican Republic Content 2.43% 1.37x
Family Adventures Travelers 0.03% 1.35x
Hip Hop Fans 2.99% 1.31x
Readers of Guatemalan Content 2.25% 1.28x
Readers of Honduran Content 2.30% 1.28x
Readers of South American Content 2.53% 1.26x
Los Angeles Mass Transit Commuters 3.26% 1.26x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Uniqlo.

Location Composition Index
Uniqlo 6.02% 22.86x
Charlotte Russe 16.86% 22.73x
Express 25.29% 22.13x
Hollister 15.95% 21.73x
Aeropostale 18.83% 21.14x
Abercrombie & Fitch 12.54% 19.97x
Michael Kors 14.97% 19.56x
American Eagle Outfitters 27.46% 19.52x
Zumiez 23.66% 19.27x
Buckle 17.94% 18.22x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 7.61x
Active Lifestyle Enthusiasts 0.02% 2.48x
Consumer Rewards 0.05% 2.33x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.23x
Turkey & Iran Cluster 0.05% 2.18x
Franco-African Cluster 0.03% 2.07x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.02x
General Interest 0.02% 1.94x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.82x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male