Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| Sunglasses Shoppers | 1.21% | 2.62x |
| Verizon Wireless Customers | 0.12% | 2.60x |
| Lunar New Year Researchers | 0.78% | 1.59x |
| Online Test Prep Users | 6.30% | 1.47x |
| Language Learners | 3.92% | 1.46x |
| Austin Trip Planners | 2.90% | 1.42x |
| Readers of Korean Content | 4.56% | 1.40x |
| College Matching Resource Readers | 6.53% | 1.38x |
| Houston Activity Researchers | 1.63% | 1.36x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Curious about what else the Victoria's Secret audience is interested in?
Sign Up
APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.97% | 8.77x |
| Express | 28.89% | 8.47x |
| Buckle | 28.57% | 8.27x |
| Zumiez | 21.14% | 8.00x |
| Aeropostale | 23.88% | 7.96x |
| Journeys | 37.87% | 7.85x |
| Charlotte Russe | 1.93% | 7.66x |
| Lorna Jane | 1.39% | 7.66x |
| American Eagle Outfitters | 21.32% | 7.58x |
| Uniqlo | 1.86% | 7.45x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Want to find more of the Victoria's Secret audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| Natural & Healthy Living Researchers | 0.03% | 3.65x |
| Shopping Catalogs | 0.04% | 3.63x |
| Romanian News | 0.03% | 3.38x |
| Police Gear | 0.03% | 3.31x |
| Beauty & Cosmetics | 0.03% | 3.18x |
| Grocery & Food Service | 0.07% | 3.12x |
| Serbia & Albania Cluster | 0.07% | 3.04x |
| Child Development | 0.05% | 2.89x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.71x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Want to see more of the Content Affinities the Victoria's Secret audience visits?
Sign Up
DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Victoria's Secret audience?
Sign Up