Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 199.2 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| True Crime Podcast Listeners | 0.04% | 3.40x |
| Restaurant Supply Shoppers | 0.29% | 2.63x |
| Verizon Wireless Customers | 0.12% | 2.60x |
| New York City Events Researchers | 2.42% | 1.87x |
| Trendy Denim Shoppers | 3.36% | 1.86x |
| Restaurant Menu Researchers | 3.13% | 1.82x |
| New York Trip Planners | 3.13% | 1.82x |
| Summer Activities Researchers | 3.95% | 1.80x |
| Work Comes First Travelers | 3.01% | 1.80x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.58% | 40.09x |
| Hollister | 13.28% | 37.67x |
| Buckle | 23.11% | 37.51x |
| Aeropostale | 20.46% | 37.33x |
| Express | 22.78% | 35.93x |
| Journeys | 31.51% | 34.53x |
| Zumiez | 16.42% | 32.44x |
| Charlotte Russe | 1.63% | 32.29x |
| Ann Taylor | 2.82% | 31.19x |
| Forever 21 | 10.72% | 29.63x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 0.24% | 6.19x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.18% | 4.91x |
| China Cluster | 0.24% | 4.26x |
| Healthy Eating Researchers | 0.18% | 4.10x |
| Science Education & Academia | 0.29% | 4.08x |
| Learning & Development Products | 0.24% | 3.93x |
| Psychology & Social Work | 0.12% | 3.83x |
| Pakistan Cluster | 0.29% | 3.71x |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| French Education | 0.02% | 3.59x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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