Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 499.8 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.60% | 1.96x |
| Online Grocery Shoppers | 4.52% | 1.76x |
| Broadway Fans | 1.67% | 1.72x |
| New York Rangers Fans | 1.65% | 1.67x |
| Real Estate Decision Makers | 3.63% | 1.65x |
| New York Mets Fans | 1.70% | 1.61x |
| New York Knicks Fans | 1.67% | 1.56x |
| Restaurant Menu Researchers | 1.74% | 1.54x |
| Miami Trip Planners | 1.74% | 1.53x |
| Luxury Womens Brands Shoppers | 1.95% | 1.53x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Express.
| Location | Composition | Index |
| Express | 10.08% | 54.14x |
| Charlotte Russe | 8.02% | 50.84x |
| Uniqlo | 3.80% | 48.55x |
| Hollister | 5.61% | 44.69x |
| Eddie Bauer | 4.01% | 42.45x |
| Hugo Boss | 3.77% | 41.44x |
| Journeys | 8.81% | 41.30x |
| American Eagle Outfitters | 15.92% | 39.89x |
| Zumiez | 8.58% | 36.39x |
| LOFT | 8.84% | 35.63x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.16% | 3.67x |
| New York City Education & News Cluster | 1.48% | 3.46x |
| NYC Tourist Attractions | 1.87% | 3.14x |
| Poland Cluster | 0.11% | 2.63x |
| Institutional Investing | 0.13% | 2.50x |
| Brazil & Portugal News | 0.09% | 2.46x |
| Visa & Immigration | 0.13% | 2.39x |
| Hudson Valley New York Media | 0.56% | 2.26x |
| New York City Family & Activity Cluster | 1.05% | 2.25x |
| Art News & Products | 0.19% | 2.21x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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