Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.64% | 2.53x |
| Online Grocery Shoppers | 4.02% | 2.51x |
| Ballet Enthusiasts | 3.38% | 2.38x |
| New York Trip Planners | 3.59% | 2.17x |
| Real Estate Decision Makers | 3.86% | 2.04x |
| Restaurant Menu Researchers | 2.52% | 2.02x |
| Major Airline Customers | 2.86% | 1.98x |
| Broadway Fans | 2.29% | 1.87x |
| Venture Capitalists | 2.19% | 1.83x |
| Miami Trip Planners | 2.63% | 1.82x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.42% | 28.80x |
| Charlotte Russe | 9.35% | 28.76x |
| Uniqlo | 5.35% | 28.37x |
| Express | 11.40% | 27.24x |
| Journeys | 13.63% | 23.09x |
| Levi Strauss | 3.59% | 23.06x |
| American Eagle Outfitters | 18.44% | 22.87x |
| Eddie Bauer | 5.40% | 22.71x |
| Supreme | 0.75% | 21.44x |
| J. Crew | 10.38% | 21.38x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.06% | 4.14x |
| New York City Real Estate Research Cluster | 1.93% | 4.14x |
| Credit Unions & Consumer Protection | 0.05% | 3.67x |
| Institutional Investing | 0.30% | 3.50x |
| New York City Education & News Cluster | 1.68% | 3.48x |
| Greece Cluster | 0.06% | 3.38x |
| NYC Tourist Attractions | 2.39% | 3.34x |
| Meeting Planning & Hotels | 0.13% | 3.13x |
| Retail Industry News | 0.20% | 3.10x |
| Canada Travel & Tourism | 0.06% | 2.95x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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