Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.40x |
| Burger Enthusiast | 0.10% | 2.81x |
| School Closings Updates Readers | 0.13% | 2.71x |
| New York City Events Researchers | 3.50% | 2.09x |
| Ohio County and Local Fair Visitors | 4.76% | 2.05x |
| Water Park Visitors | 4.50% | 1.95x |
| Online Grocery Shoppers | 3.62% | 1.77x |
| Cleveland Indians Fans | 3.69% | 1.76x |
| Ballet Enthusiasts | 3.12% | 1.76x |
| Restaurant Menu Researchers | 2.97% | 1.65x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 19.47% | 22.04x |
| Charlotte Russe | 6.76% | 21.73x |
| Uniqlo | 5.17% | 20.69x |
| Zumiez | 27.78% | 20.27x |
| Buckle | 21.66% | 19.79x |
| Express | 26.06% | 19.44x |
| Aeropostale | 22.61% | 18.79x |
| Michael Kors | 17.00% | 18.56x |
| Journeys | 32.85% | 18.25x |
| American Eagle Outfitters | 21.46% | 17.97x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.05% | 4.04x |
| Canada Travel & Tourism | 0.08% | 3.68x |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| French Education | 0.02% | 3.59x |
| New York City Real Estate Research Cluster | 1.42% | 3.53x |
| Pac 12 Sports | 0.11% | 3.43x |
| Italy Cluster | 0.04% | 3.16x |
| Costumes | 0.06% | 3.14x |
| Beach & Intimate Wear | 0.06% | 3.01x |
| Cleveland News | 6.45% | 3.00x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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