Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.7 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.40x
Burger Enthusiast 0.10% 2.81x
School Closings Updates Readers 0.13% 2.71x
New York City Events Researchers 3.50% 2.09x
Ohio County and Local Fair Visitors 4.76% 2.05x
Water Park Visitors 4.50% 1.95x
Online Grocery Shoppers 3.62% 1.77x
Cleveland Indians Fans 3.69% 1.76x
Ballet Enthusiasts 3.12% 1.76x
Restaurant Menu Researchers 2.97% 1.65x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 19.47% 22.04x
Charlotte Russe 6.76% 21.73x
Uniqlo 5.17% 20.69x
Zumiez 27.78% 20.27x
Buckle 21.66% 19.79x
Express 26.06% 19.44x
Aeropostale 22.61% 18.79x
Michael Kors 17.00% 18.56x
Journeys 32.85% 18.25x
American Eagle Outfitters 21.46% 17.97x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.05% 4.04x
Canada Travel & Tourism 0.08% 3.68x
Higher-End Fashion Brands 0.06% 3.68x
French Education 0.02% 3.59x
New York City Real Estate Research Cluster 1.42% 3.53x
Pac 12 Sports 0.11% 3.43x
Italy Cluster 0.04% 3.16x
Costumes 0.06% 3.14x
Beach & Intimate Wear 0.06% 3.01x
Cleveland News 6.45% 3.00x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male