Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.5 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.90x
Countdown to the Beach Travelers 0.01% 1.65x
Getting Off the Grid Travelers 0.03% 1.59x
New York City Events Researchers 2.77% 1.51x
Ballet Enthusiasts 2.63% 1.41x
New York Knicks Fans 1.74% 1.37x
New York Trip Planners 2.94% 1.36x
Family Adventures Travelers 0.03% 1.35x
Online Grocery Shoppers 2.60% 1.35x
Brooklyn Nets Fans 1.78% 1.35x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.28% 26.10x
Uniqlo 5.80% 25.82x
Express 18.02% 25.51x
Aeropostale 13.09% 22.44x
Michael Kors 10.65% 21.54x
American Eagle Outfitters 24.10% 21.49x
Everlane 0.38% 21.11x
Hollister 10.77% 20.87x
Eddie Bauer 6.19% 19.64x
Banana Republic 17.45% 19.46x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 7.61x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.18x
Environmental Conservation 0.02% 5.52x
Parenting & Nutrition 0.01% 3.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 2.37x
Turkey & Iran Cluster 0.06% 2.36x
France Online Music & Quiz Content Cluster 0.03% 2.32x
Content Streamers & Downloaders 0.01% 2.26x
Flags & Trump 0.01% 2.26x
Los Angeles Cluster 0.06% 2.18x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male