Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 199.2 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 199.2 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
True Crime Podcast Listeners 0.04% 3.40x
Restaurant Supply Shoppers 0.29% 2.63x
Verizon Wireless Customers 0.12% 2.60x
New York City Events Researchers 2.42% 1.87x
Trendy Denim Shoppers 3.36% 1.86x
Restaurant Menu Researchers 3.13% 1.82x
New York Trip Planners 3.13% 1.82x
Summer Activities Researchers 3.95% 1.80x
Work Comes First Travelers 3.01% 1.80x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Uniqlo.

Location Composition Index
Uniqlo 1.58% 40.09x
Hollister 13.28% 37.67x
Buckle 23.11% 37.51x
Aeropostale 20.46% 37.33x
Express 22.78% 35.93x
Journeys 31.51% 34.53x
Zumiez 16.42% 32.44x
Charlotte Russe 1.63% 32.29x
Ann Taylor 2.82% 31.19x
Forever 21 10.72% 29.63x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Vaping.

Content Affinity Composition Index
Vaping 0.24% 6.19x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.18% 4.91x
China Cluster 0.24% 4.26x
Healthy Eating Researchers 0.18% 4.10x
Science Education & Academia 0.29% 4.08x
Learning & Development Products 0.24% 3.93x
Psychology & Social Work 0.12% 3.83x
Pakistan Cluster 0.29% 3.71x
Higher-End Fashion Brands 0.06% 3.68x
French Education 0.02% 3.59x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female