Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 114.7 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 114.7 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Chicago Trip Planners 5.22% 3.00x
Verizon Wireless Customers 0.12% 2.60x
Romance Movie and TV enthusiasts 3.57% 2.47x
Wisconsin County and Local Fair Visitors 6.04% 2.43x
Readers of Spanish Content 2.75% 2.29x
Apple Fans 2.75% 2.27x
Readers of Jamaican Content 3.30% 2.25x
Poetry Readers 3.02% 2.25x
Readers of Korean Content 4.67% 2.19x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Aeropostale.

Location Composition Index
Aeropostale 25.52% 31.32x
Express 28.10% 30.64x
Hollister 17.51% 30.39x
Uniqlo 1.53% 29.93x
Buckle 26.06% 29.05x
Charlotte Russe 1.90% 27.91x
Zumiez 18.65% 27.13x
Journeys 36.11% 26.90x
Club Monaco 1.16% 26.88x
Ann Taylor 3.34% 26.49x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Spain News - Madrid & Seville.

Content Affinity Composition Index
Spain News - Madrid & Seville 1.37% 9.68x
Wisconsin Travel & Tourism Cluster 4.12% 4.79x
Motorcycle Racing Researchers 0.20% 3.96x
New York City Education & News Cluster 0.32% 3.93x
Higher-End Fashion Brands 0.06% 3.68x
Minnesota Community Business Cluster 0.29% 3.55x
Anime 0.55% 3.50x
Caribbean Vacation 0.20% 3.48x
Missouri Travel & Outdoors Cluster 1.92% 3.31x
Wisconsin Local Research Cluster 2.20% 3.22x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male