Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 2.1 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.90x
New York City Events Researchers 3.26% 1.72x
Ballet Enthusiasts 3.28% 1.66x
Countdown to the Beach Travelers 0.01% 1.65x
Getting Off the Grid Travelers 0.03% 1.59x
Online Grocery Shoppers 3.59% 1.57x
Los Angeles Mass Transit Commuters 3.77% 1.53x
Real Estate Decision Makers 3.42% 1.52x
Restaurant Menu Researchers 2.63% 1.50x
Las Vegas Nightlife Researchers 3.81% 1.50x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 18.67% 20.65x
Uniqlo 6.15% 19.66x
Charlotte Russe 17.79% 19.34x
Express 23.01% 18.43x
Zumiez 26.42% 18.31x
Aeropostale 21.93% 18.05x
Abercrombie & Fitch 9.16% 17.51x
Buckle 20.07% 17.40x
Michael Kors 17.10% 17.02x
Topshop 1.48% 16.69x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 3.54x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.85x
Flags & Trump 0.01% 2.73x
Canada Job Seekers Cluster 0.01% 2.69x
France Online Music & Quiz Content Cluster 0.04% 2.54x
Apartment & Community Real Estate Researchers 0.05% 2.47x
Canada Online Shopping Cluster 0.02% 2.44x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.41x
LGBTQ Advocacy 1.69% 2.34x
New York City Education & News Cluster 0.82% 2.32x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male