Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 251.6 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| Verizon Wireless Customers | 0.12% | 2.60x |
| Restaurant Supply Shoppers | 0.40% | 2.36x |
| Getaways Researchers | 2.01% | 1.88x |
| Kids Clothing Shoppers | 4.16% | 1.56x |
| Fast Fashion Shoppers | 2.46% | 1.52x |
| Big East Fans | 3.18% | 1.49x |
| Readers of South American Content | 2.95% | 1.48x |
| European Trip Planners | 2.91% | 1.48x |
| Beauty & Skincare Buyers | 3.49% | 1.47x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 23.00% | 32.93x |
| Hollister | 15.23% | 32.23x |
| Buckle | 24.47% | 31.90x |
| Express | 25.39% | 31.65x |
| Uniqlo | 1.39% | 30.64x |
| Charlotte Russe | 1.82% | 29.75x |
| Journeys | 33.61% | 29.29x |
| Zumiez | 17.25% | 28.15x |
| Club Monaco | 1.11% | 28.01x |
| LOFT | 17.06% | 26.79x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 0.11% | 3.95x |
| Arabic News | 0.09% | 3.93x |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.18% | 3.66x |
| French Education | 0.02% | 3.59x |
| Organic Beauty & Skincare Products | 0.08% | 3.50x |
| Pre-Built Home Researchers | 0.09% | 3.35x |
| Healthcare - Doctors & Diagnosis | 0.22% | 3.32x |
| China Cluster | 0.12% | 3.02x |
| Illinois | 0.13% | 2.87x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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