Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 152.2 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 152.2 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Verizon Wireless Customers 0.12% 2.60x
Green Bay Packers Fans 5.20% 1.84x
Wisconsin County and Local Fair Visitors 5.20% 1.73x
Mortgage Researchers 3.33% 1.61x
E-cycling Enthusiasts 2.94% 1.60x
Readers of Colombian Content 3.53% 1.59x
Weight Loss Researchers 2.25% 1.57x
St. Louis Trip Planners 4.41% 1.57x
Luxury Department Store Shoppers 3.43% 1.54x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Aeropostale.

Location Composition Index
Aeropostale 25.16% 30.89x
Hollister 17.38% 30.74x
Charlotte Russe 2.09% 30.67x
Express 28.10% 30.56x
Uniqlo 1.56% 29.67x
Buckle 26.16% 29.65x
Journeys 35.77% 27.23x
Zumiez 19.05% 27.18x
Club Monaco 1.21% 26.56x
Zara 2.93% 26.36x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 4.22% 3.86x
Higher-End Fashion Brands 0.06% 3.68x
French Education 0.02% 3.59x
Design Software 0.29% 3.51x
Promo Codes 0.20% 3.49x
Medical & Pharmaceutical Scholarship 0.29% 3.29x
Arthritis & Bones 0.07% 3.24x
International Travel 0.20% 3.21x
Comedy Content 0.11% 3.18x
New England Universities 0.29% 3.17x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female