Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 164.5 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| Harvard University Fans | 0.94% | 4.16x |
| Restaurant Supply Shoppers | 0.40% | 4.04x |
| Real Estate Decision Makers | 3.08% | 3.90x |
| Medical Science Researchers | 1.47% | 3.69x |
| Ivy League College Researchers | 0.54% | 3.57x |
| Professional Medical Journal Readers | 1.07% | 3.09x |
| Orthodontics Researchers | 1.07% | 3.08x |
| New York Trip Planners | 2.82% | 3.05x |
| Modern Art Museum Researchers | 2.01% | 2.82x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.69% | 62.63x |
| Hollister | 13.95% | 54.70x |
| Charlotte Russe | 5.99% | 53.47x |
| Express | 25.96% | 52.29x |
| Aeropostale | 22.22% | 51.68x |
| Ann Taylor | 3.88% | 46.05x |
| Journeys | 30.53% | 45.87x |
| Forever 21 | 9.87% | 45.45x |
| Buckle | 19.51% | 45.01x |
| The Childrens Place | 14.19% | 44.71x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.67% | 6.79x |
| New York City Real Estate Research Cluster | 0.54% | 6.04x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.40% | 4.82x |
| Canada General Information Seeker Cluster | 0.67% | 4.82x |
| Teaching Tools for Kids | 0.40% | 4.32x |
| Unique & Personalized Fashion | 0.09% | 3.94x |
| Middle East News | 0.27% | 3.87x |
| School Curriculum | 0.12% | 3.83x |
| New York City Education & News Cluster | 0.27% | 3.77x |
| Pacific Northwest Sports & News Cluster | 0.40% | 3.75x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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