Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 530.2 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 530.2 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Sunglasses Shoppers 1.21% 2.62x
Verizon Wireless Customers 0.12% 2.60x
Restaurant Supply Shoppers 0.16% 1.78x
Web Design Researchers 2.66% 1.65x
Voice Over Internet Protocol (VoIP) Users 1.58% 1.61x
Web Conferences and Remote Workers 1.82% 1.60x
Amazon Prime Movie Subscribers 1.91% 1.53x
Caribbean Trip Planners 3.29% 1.51x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.28% 1.50x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 17.19% 17.70x
Express 27.15% 17.47x
Buckle 26.69% 16.57x
Aeropostale 22.64% 16.56x
Journeys 35.19% 15.96x
Michael Kors 12.54% 15.32x
Zumiez 19.58% 15.30x
Charlotte Russe 1.73% 15.22x
American Eagle Outfitters 19.61% 15.13x
LOFT 18.62% 14.68x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.09% 3.94x
New England Universities 0.11% 3.80x
Furniture & Home Improvement 0.07% 3.80x
Higher-End Fashion Brands 0.06% 3.68x
Natural & Healthy Living Researchers 0.03% 3.65x
China Cluster 0.19% 3.22x
Historical Information - Museums & Libraries 0.09% 3.01x
Video Content Sites 0.06% 2.89x
Serbia & Albania Cluster 0.06% 2.80x
Power Tools 0.09% 2.75x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female