Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 251.6 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 251.6 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Verizon Wireless Customers 0.12% 2.60x
Restaurant Supply Shoppers 0.40% 2.36x
Getaways Researchers 2.01% 1.88x
Kids Clothing Shoppers 4.16% 1.56x
Fast Fashion Shoppers 2.46% 1.52x
Big East Fans 3.18% 1.49x
Readers of South American Content 2.95% 1.48x
European Trip Planners 2.91% 1.48x
Beauty & Skincare Buyers 3.49% 1.47x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Aeropostale.

Location Composition Index
Aeropostale 23.00% 32.93x
Hollister 15.23% 32.23x
Buckle 24.47% 31.90x
Express 25.39% 31.65x
Uniqlo 1.39% 30.64x
Charlotte Russe 1.82% 29.75x
Journeys 33.61% 29.29x
Zumiez 17.25% 28.15x
Club Monaco 1.11% 28.01x
LOFT 17.06% 26.79x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is California Universities.

Content Affinity Composition Index
California Universities 0.11% 3.95x
Arabic News 0.09% 3.93x
Higher-End Fashion Brands 0.06% 3.68x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.18% 3.66x
French Education 0.02% 3.59x
Organic Beauty & Skincare Products 0.08% 3.50x
Pre-Built Home Researchers 0.09% 3.35x
Healthcare - Doctors & Diagnosis 0.22% 3.32x
China Cluster 0.12% 3.02x
Illinois 0.13% 2.87x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male