Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 346.3 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 346.3 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Sunglasses Shoppers 1.21% 2.62x
Verizon Wireless Customers 0.12% 2.60x
Readers of South American Content 3.66% 1.73x
Ride Share Drivers 3.33% 1.60x
Teen Girl Clothing Shoppers 5.24% 1.58x
Online Education Resource Researchers 2.96% 1.56x
Masters in Management Researchers 3.90% 1.56x
San Diego Trip Planners 3.22% 1.56x
The Sims Video Game Fans 4.80% 1.51x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 15.19% 34.99x
Express 24.29% 34.54x
Aeropostale 20.48% 34.11x
Buckle 22.36% 32.32x
Journeys 30.47% 30.38x
Zumiez 15.97% 29.85x
Uniqlo 1.59% 29.69x
Charlotte Russe 1.55% 29.63x
LOFT 15.40% 28.12x
Zara 2.59% 27.39x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.17% 6.49x
Arabic News 0.13% 4.72x
Beach Vacations 0.10% 4.56x
Fashion & Retail 0.10% 4.52x
MBA Education 0.13% 4.05x
College Greek Life 0.07% 3.98x
Higher-End Fashion Brands 0.06% 3.68x
Beauty & Cosmetics 0.07% 3.62x
Assorted Topics (Power Trains, Drones, Web Design) 0.07% 3.14x
Science Education & Resources 0.47% 3.14x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male