Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.2 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Sunglasses Shoppers 1.21% 2.62x
Verizon Wireless Customers 0.12% 2.60x
Lunar New Year Researchers 0.78% 1.59x
Online Test Prep Users 6.30% 1.47x
Language Learners 3.92% 1.46x
Austin Trip Planners 2.90% 1.42x
Readers of Korean Content 4.56% 1.40x
College Matching Resource Readers 6.53% 1.38x
Houston Activity Researchers 1.63% 1.36x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 18.97% 8.77x
Express 28.89% 8.47x
Buckle 28.57% 8.27x
Zumiez 21.14% 8.00x
Aeropostale 23.88% 7.96x
Journeys 37.87% 7.85x
Charlotte Russe 1.93% 7.66x
Lorna Jane 1.39% 7.66x
American Eagle Outfitters 21.32% 7.58x
Uniqlo 1.86% 7.45x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.06% 3.68x
Natural & Healthy Living Researchers 0.03% 3.65x
Shopping Catalogs 0.04% 3.63x
Romanian News 0.03% 3.38x
Police Gear 0.03% 3.31x
Beauty & Cosmetics 0.03% 3.18x
Grocery & Food Service 0.07% 3.12x
Serbia & Albania Cluster 0.07% 3.04x
Child Development 0.05% 2.89x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.71x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female