Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.1 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.66% 2.70x
Ballet Enthusiasts 3.48% 2.60x
New York Trip Planners 3.44% 2.51x
Broadway Fans 2.36% 2.11x
Online Grocery Shoppers 5.62% 2.08x
Executive Travelers 0.02% 2.03x
Restaurant Menu Researchers 2.44% 1.99x
Real Estate Decision Makers 5.28% 1.94x
New York Rangers Fans 1.81% 1.87x
Stay-at-Home Parents 2.60% 1.82x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Everlane.

Location Composition Index
Everlane 0.38% 34.33x
Express 10.84% 31.89x
Charlotte Russe 8.42% 31.66x
Uniqlo 4.68% 30.37x
Hollister 6.95% 27.16x
Eddie Bauer 4.61% 26.41x
Hugo Boss 7.26% 26.15x
Journeys 10.82% 24.87x
Levi Strauss 3.26% 24.47x
Michael Kors 6.09% 23.87x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.68% 4.45x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 4.20x
New York City Education & News Cluster 1.87% 4.17x
NYC Tourist Attractions 2.52% 4.06x
Men's Fashion Shopping 0.03% 3.92x
Institutional Investing 0.25% 3.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.66x
Turkey & Iran Cluster 0.06% 3.05x
Greece Cluster 0.05% 2.93x
General Interest 0.03% 2.89x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male