Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 499.8 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 499.8 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.60% 1.96x
Online Grocery Shoppers 4.52% 1.76x
Broadway Fans 1.67% 1.72x
New York Rangers Fans 1.65% 1.67x
Real Estate Decision Makers 3.63% 1.65x
New York Mets Fans 1.70% 1.61x
New York Knicks Fans 1.67% 1.56x
Restaurant Menu Researchers 1.74% 1.54x
Miami Trip Planners 1.74% 1.53x
Luxury Womens Brands Shoppers 1.95% 1.53x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Express.

Location Composition Index
Express 10.08% 54.14x
Charlotte Russe 8.02% 50.84x
Uniqlo 3.80% 48.55x
Hollister 5.61% 44.69x
Eddie Bauer 4.01% 42.45x
Hugo Boss 3.77% 41.44x
Journeys 8.81% 41.30x
American Eagle Outfitters 15.92% 39.89x
Zumiez 8.58% 36.39x
LOFT 8.84% 35.63x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.16% 3.67x
New York City Education & News Cluster 1.48% 3.46x
NYC Tourist Attractions 1.87% 3.14x
Poland Cluster 0.11% 2.63x
Institutional Investing 0.13% 2.50x
Brazil & Portugal News 0.09% 2.46x
Visa & Immigration 0.13% 2.39x
Hudson Valley New York Media 0.56% 2.26x
New York City Family & Activity Cluster 1.05% 2.25x
Art News & Products 0.19% 2.21x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male