Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 631.8 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 631.8 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Small Business COVID-19 Relief Researchers 0.11% 3.88x
True Crime Podcast Listeners 0.04% 3.40x
Verizon Wireless Customers 0.12% 2.60x
Green Bay Packers Fans 5.56% 2.17x
Milwaukee Brewers Fans 4.78% 2.16x
Tokyo Trip Planners 2.70% 2.00x
Wisconsin County and Local Fair Visitors 5.23% 1.89x
Resume Writing Researchers 3.37% 1.87x
Men's Health Researchers 2.98% 1.83x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 16.18% 29.98x
Uniqlo 3.88% 28.10x
Zumiez 23.87% 27.83x
Charlotte Russe 1.92% 27.30x
Buckle 19.84% 27.11x
Express 26.25% 26.89x
Aeropostale 20.11% 26.17x
Journeys 32.34% 25.77x
Michael Kors 13.78% 25.11x
American Eagle Outfitters 18.81% 24.07x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.28% 6.86x
Canadian Healthcare 0.17% 4.90x
Parenting Blogs 0.39% 4.01x
Science Education & Academia 0.28% 3.88x
Free Online Game Players 0.17% 3.77x
Work Productivity 0.14% 3.69x
Higher-End Fashion Brands 0.06% 3.68x
Action Sports 0.17% 3.63x
French Education 0.02% 3.59x
Sports Apparel 0.51% 3.50x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female