Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 3.90x |
| New York City Events Researchers | 3.26% | 1.72x |
| Ballet Enthusiasts | 3.28% | 1.66x |
| Countdown to the Beach Travelers | 0.01% | 1.65x |
| Getting Off the Grid Travelers | 0.03% | 1.59x |
| Online Grocery Shoppers | 3.59% | 1.57x |
| Los Angeles Mass Transit Commuters | 3.77% | 1.53x |
| Real Estate Decision Makers | 3.42% | 1.52x |
| Restaurant Menu Researchers | 2.63% | 1.50x |
| Las Vegas Nightlife Researchers | 3.81% | 1.50x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.67% | 20.65x |
| Uniqlo | 6.15% | 19.66x |
| Charlotte Russe | 17.79% | 19.34x |
| Express | 23.01% | 18.43x |
| Zumiez | 26.42% | 18.31x |
| Aeropostale | 21.93% | 18.05x |
| Abercrombie & Fitch | 9.16% | 17.51x |
| Buckle | 20.07% | 17.40x |
| Michael Kors | 17.10% | 17.02x |
| Topshop | 1.48% | 16.69x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 3.54x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.85x |
| Flags & Trump | 0.01% | 2.73x |
| Canada Job Seekers Cluster | 0.01% | 2.69x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.54x |
| Apartment & Community Real Estate Researchers | 0.05% | 2.47x |
| Canada Online Shopping Cluster | 0.02% | 2.44x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.41x |
| LGBTQ Advocacy | 1.69% | 2.34x |
| New York City Education & News Cluster | 0.82% | 2.32x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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