Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 1.2 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.64% 2.53x
Online Grocery Shoppers 4.02% 2.51x
Ballet Enthusiasts 3.38% 2.38x
New York Trip Planners 3.59% 2.17x
Real Estate Decision Makers 3.86% 2.04x
Restaurant Menu Researchers 2.52% 2.02x
Major Airline Customers 2.86% 1.98x
Broadway Fans 2.29% 1.87x
Venture Capitalists 2.19% 1.83x
Miami Trip Planners 2.63% 1.82x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Everlane.

Location Composition Index
Everlane 0.42% 28.80x
Charlotte Russe 9.35% 28.76x
Uniqlo 5.35% 28.37x
Express 11.40% 27.24x
Journeys 13.63% 23.09x
Levi Strauss 3.59% 23.06x
American Eagle Outfitters 18.44% 22.87x
Eddie Bauer 5.40% 22.71x
Supreme 0.75% 21.44x
J. Crew 10.38% 21.38x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.06% 4.14x
New York City Real Estate Research Cluster 1.93% 4.14x
Credit Unions & Consumer Protection 0.05% 3.67x
Institutional Investing 0.30% 3.50x
New York City Education & News Cluster 1.68% 3.48x
Greece Cluster 0.06% 3.38x
NYC Tourist Attractions 2.39% 3.34x
Meeting Planning & Hotels 0.13% 3.13x
Retail Industry News 0.20% 3.10x
Canada Travel & Tourism 0.06% 2.95x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male