Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 530.2 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| Sunglasses Shoppers | 1.21% | 2.62x |
| Verizon Wireless Customers | 0.12% | 2.60x |
| Restaurant Supply Shoppers | 0.16% | 1.78x |
| Web Design Researchers | 2.66% | 1.65x |
| Voice Over Internet Protocol (VoIP) Users | 1.58% | 1.61x |
| Web Conferences and Remote Workers | 1.82% | 1.60x |
| Amazon Prime Movie Subscribers | 1.91% | 1.53x |
| Caribbean Trip Planners | 3.29% | 1.51x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.28% | 1.50x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 17.19% | 17.70x |
| Express | 27.15% | 17.47x |
| Buckle | 26.69% | 16.57x |
| Aeropostale | 22.64% | 16.56x |
| Journeys | 35.19% | 15.96x |
| Michael Kors | 12.54% | 15.32x |
| Zumiez | 19.58% | 15.30x |
| Charlotte Russe | 1.73% | 15.22x |
| American Eagle Outfitters | 19.61% | 15.13x |
| LOFT | 18.62% | 14.68x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Unique & Personalized Fashion.
| Content Affinity | Composition | Index |
| Unique & Personalized Fashion | 0.09% | 3.94x |
| New England Universities | 0.11% | 3.80x |
| Furniture & Home Improvement | 0.07% | 3.80x |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| Natural & Healthy Living Researchers | 0.03% | 3.65x |
| China Cluster | 0.19% | 3.22x |
| Historical Information - Museums & Libraries | 0.09% | 3.01x |
| Video Content Sites | 0.06% | 2.89x |
| Serbia & Albania Cluster | 0.06% | 2.80x |
| Power Tools | 0.09% | 2.75x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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