Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 809.6 thousand unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.21% | 4.29x |
| Sunglasses Shoppers | 1.21% | 2.62x |
| Verizon Wireless Customers | 0.12% | 2.60x |
| Teen Girl Clothing Shoppers | 4.28% | 1.56x |
| Online Education Resource Researchers | 2.15% | 1.52x |
| Social Workers | 1.35% | 1.49x |
| Emoji Researchers | 2.48% | 1.49x |
| Tutoring Resources Researchers | 1.87% | 1.49x |
| Wedding Content Readers | 1.69% | 1.48x |
| Quarantine Planners | 0.93% | 1.48x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 17.33% | 12.06x |
| Express | 26.48% | 11.59x |
| Buckle | 25.45% | 11.11x |
| Aeropostale | 21.48% | 10.85x |
| Zumiez | 18.93% | 10.56x |
| Journeys | 34.07% | 10.56x |
| Uniqlo | 1.79% | 10.08x |
| Zara | 3.10% | 10.04x |
| Charlotte Russe | 1.69% | 10.02x |
| American Eagle Outfitters | 18.97% | 9.89x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.09% | 4.88x |
| Parenting & Children's Activities | 0.06% | 4.35x |
| African-American Hair | 0.07% | 3.96x |
| Higher-End Fashion Brands | 0.06% | 3.68x |
| Shopping Catalogs | 0.04% | 3.63x |
| Mobile Industry Information | 0.04% | 3.44x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.36x |
| Women Shoppers | 0.07% | 3.29x |
| Cakes & Sweets | 0.09% | 3.23x |
| Grocery & Food Service | 0.07% | 3.12x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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