Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 809.6 Thousand Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 809.6 thousand unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.21% 4.29x
Sunglasses Shoppers 1.21% 2.62x
Verizon Wireless Customers 0.12% 2.60x
Teen Girl Clothing Shoppers 4.28% 1.56x
Online Education Resource Researchers 2.15% 1.52x
Social Workers 1.35% 1.49x
Emoji Researchers 2.48% 1.49x
Tutoring Resources Researchers 1.87% 1.49x
Wedding Content Readers 1.69% 1.48x
Quarantine Planners 0.93% 1.48x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 17.33% 12.06x
Express 26.48% 11.59x
Buckle 25.45% 11.11x
Aeropostale 21.48% 10.85x
Zumiez 18.93% 10.56x
Journeys 34.07% 10.56x
Uniqlo 1.79% 10.08x
Zara 3.10% 10.04x
Charlotte Russe 1.69% 10.02x
American Eagle Outfitters 18.97% 9.89x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.09% 4.88x
Parenting & Children's Activities 0.06% 4.35x
African-American Hair 0.07% 3.96x
Higher-End Fashion Brands 0.06% 3.68x
Shopping Catalogs 0.04% 3.63x
Mobile Industry Information 0.04% 3.44x
Philanthropy - Charities & Fundraising 0.04% 3.36x
Women Shoppers 0.07% 3.29x
Cakes & Sweets 0.09% 3.23x
Grocery & Food Service 0.07% 3.12x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female