Dstillery Audiences

VICTORIA'S SECRET

Audience Size: 2.3 Million Devices

Explore the Victoria's Secret Audience

Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Victoria's Secret audience.

Dstillery Crafted Audiences

INTERESTS

The Victoria's Secret audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Victoria's Secret audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.85% 1.54x
Readers of Puerto Rican Content 3.08% 1.51x
Readers of El Salvadoran Content 2.96% 1.49x
Readers of Guatemalan Content 2.86% 1.47x
New York City Events Researchers 3.16% 1.46x
Readers of Dominican Republic Content 2.73% 1.43x
Romance Movie and TV enthusiasts 3.56% 1.43x
Readers of South American Content 2.89% 1.43x
Colombia Trip Planners 2.94% 1.42x
Readers of Mexican Content 2.95% 1.42x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Victoria's Secret audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.

Location Composition Index
Hollister 20.73% 19.34x
Charlotte Russe 12.60% 18.19x
Uniqlo 6.09% 18.03x
Zumiez 28.27% 17.34x
Buckle 21.41% 17.23x
Express 26.69% 16.99x
Aeropostale 23.60% 16.50x
Abercrombie & Fitch 5.82% 16.44x
Michael Kors 18.34% 15.91x
Topshop 1.31% 15.86x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Victoria's Secret audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 4.56x
Malaya 0.02% 2.52x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.46x
Vietnam Cluster 0.07% 2.44x
Spanish Lifestyle & Health 0.13% 2.32x
New York City Education & News Cluster 0.78% 2.25x
Computer Printers 0.03% 2.21x
Gadgets 0.04% 2.19x
Peru Media 0.23% 2.14x
Canadian Universities 0.02% 2.14x
Composition Percentage: The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male