Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.85% | 1.54x |
| Readers of Puerto Rican Content | 3.08% | 1.51x |
| Readers of El Salvadoran Content | 2.96% | 1.49x |
| Readers of Guatemalan Content | 2.86% | 1.47x |
| New York City Events Researchers | 3.16% | 1.46x |
| Readers of Dominican Republic Content | 2.73% | 1.43x |
| Romance Movie and TV enthusiasts | 3.56% | 1.43x |
| Readers of South American Content | 2.89% | 1.43x |
| Colombia Trip Planners | 2.94% | 1.42x |
| Readers of Mexican Content | 2.95% | 1.42x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Hollister.
| Location | Composition | Index |
| Hollister | 20.73% | 19.34x |
| Charlotte Russe | 12.60% | 18.19x |
| Uniqlo | 6.09% | 18.03x |
| Zumiez | 28.27% | 17.34x |
| Buckle | 21.41% | 17.23x |
| Express | 26.69% | 16.99x |
| Aeropostale | 23.60% | 16.50x |
| Abercrombie & Fitch | 5.82% | 16.44x |
| Michael Kors | 18.34% | 15.91x |
| Topshop | 1.31% | 15.86x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 4.56x |
| Malaya | 0.02% | 2.52x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.46x |
| Vietnam Cluster | 0.07% | 2.44x |
| Spanish Lifestyle & Health | 0.13% | 2.32x |
| New York City Education & News Cluster | 0.78% | 2.25x |
| Computer Printers | 0.03% | 2.21x |
| Gadgets | 0.04% | 2.19x |
| Peru Media | 0.23% | 2.14x |
| Canadian Universities | 0.02% | 2.14x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
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DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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