Explore the Victoria's Secret Audience
Below you'll find more information about the Victoria's Secret audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Victoria's Secret audience.
INTERESTS
The Victoria's Secret audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Victoria's Secret audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.66% | 2.70x |
| Ballet Enthusiasts | 3.48% | 2.60x |
| New York Trip Planners | 3.44% | 2.51x |
| Broadway Fans | 2.36% | 2.11x |
| Online Grocery Shoppers | 5.62% | 2.08x |
| Executive Travelers | 0.02% | 2.03x |
| Restaurant Menu Researchers | 2.44% | 1.99x |
| Real Estate Decision Makers | 5.28% | 1.94x |
| New York Rangers Fans | 1.81% | 1.87x |
| Stay-at-Home Parents | 2.60% | 1.82x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Interest attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Curious about what else the Victoria's Secret audience is interested in?
Sign Up
APPAREL RETAILERS
The Victoria's Secret audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Victoria's Secret audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.38% | 34.33x |
| Express | 10.84% | 31.89x |
| Charlotte Russe | 8.42% | 31.66x |
| Uniqlo | 4.68% | 30.37x |
| Hollister | 6.95% | 27.16x |
| Eddie Bauer | 4.61% | 26.41x |
| Hugo Boss | 7.26% | 26.15x |
| Journeys | 10.82% | 24.87x |
| Levi Strauss | 3.26% | 24.47x |
| Michael Kors | 6.09% | 23.87x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Location attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Want to find more of the Victoria's Secret audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Victoria's Secret audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.68% | 4.45x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 4.20x |
| New York City Education & News Cluster | 1.87% | 4.17x |
| NYC Tourist Attractions | 2.52% | 4.06x |
| Men's Fashion Shopping | 0.03% | 3.92x |
| Institutional Investing | 0.25% | 3.81x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.66x |
| Turkey & Iran Cluster | 0.06% | 3.05x |
| Greece Cluster | 0.05% | 2.93x |
| General Interest | 0.03% | 2.89x |
Composition Percentage:
The overlap percentage between the Victoria's Secret audience and the Content Affinity attribute.
Index: A comparison of the Victoria's Secret audience to the internet population.
Want to see more of the Content Affinities the Victoria's Secret audience visits?
Sign Up
DEMOGRAPHICS
The Victoria's Secret audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Victoria's Secret audience?
Sign Up