Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 3.68% | 3.04x |
| Houston Activity Researchers | 4.09% | 2.32x |
| Luxury Boutique Hotel Researchers | 4.50% | 2.32x |
| Fertility Treatment Researchers | 4.29% | 2.29x |
| Northeastern Voters | 4.70% | 2.28x |
| Non-Profit Volunteers | 4.91% | 2.28x |
| Pennsylvania County and Local Fair Visitors | 5.93% | 2.26x |
| Heart Surgery Researchers | 3.48% | 2.22x |
| Coffee Lovers | 3.89% | 2.22x |
| Women's Fitness Enthusiasts | 2.86% | 2.20x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Curious about what else the Visionworks audience is interested in?
Sign Up
APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Express.
| Location | Composition | Index |
| Express | 11.87% | 15.19x |
| Aeropostale | 10.12% | 14.41x |
| Buckle | 10.69% | 13.78x |
| Forever 21 | 5.26% | 13.73x |
| Hollister | 6.60% | 13.66x |
| Victoria's Secret | 14.62% | 13.23x |
| Journeys | 15.09% | 13.21x |
| Zumiez | 7.71% | 13.01x |
| Gymboree | 6.13% | 12.07x |
| LL Bean | 0.62% | 11.58x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Want to find more of the Visionworks audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.20% | 5.23x |
| Scrapbooking & Home Art Projects | 0.79% | 4.74x |
| Legal Information Research Cluster | 1.02% | 4.60x |
| Homesteading | 0.82% | 3.88x |
| Home Printing | 0.03% | 3.36x |
| Liberal Media - Political Activism | 0.70% | 3.32x |
| West Virginia News | 2.25% | 3.14x |
| Networking Marketing | 0.13% | 3.12x |
| Texas News Cluster | 1.43% | 2.96x |
| Charity Walks | 0.47% | 2.90x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Want to see more of the Content Affinities the Visionworks audience visits?
Sign Up
DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Visionworks audience?
Sign Up