Dstillery Audiences

VISIONWORKS

Audience Size: 770.1 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 770.1 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
World Spa Day Researchers 0.23% 1.88x
Houston Activity Researchers 2.09% 1.72x
Restaurant Supply Shoppers 0.19% 1.61x
Texas County and Local Fair Visitors 4.29% 1.60x
Texas Trip Planners 5.36% 1.57x
Houston Astros Fans 2.71% 1.55x
Spanish Language Learners 1.90% 1.53x
Essential Oils Enthusiasts 0.13% 1.52x
Arizona Wildcats Fans 2.05% 1.52x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 13.81% 4.60x
Buckle 15.66% 4.53x
Express 15.27% 4.48x
Hollister 9.45% 4.37x
Journeys 20.21% 4.19x
American Eagle Outfitters 11.49% 4.09x
Forever 21 8.10% 4.05x
Ann Taylor 2.11% 3.94x
LL Bean 0.89% 3.94x
Victoria's Secret 20.19% 3.93x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 0.06% 5.66x
Custom Printing 0.06% 4.43x
Canadian Auto 0.06% 3.63x
Video Content Sites 0.06% 3.42x
Home Printing 0.03% 3.36x
Minnesota Community Business Cluster 0.06% 3.19x
Comedy Content 0.06% 3.12x
Networking Marketing 0.13% 3.12x
French News & Gossip Cluster 0.04% 3.07x
Maps & Navigation 0.11% 3.02x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female