Dstillery Audiences

VISIONWORKS

Audience Size: 1.1 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 3.76% 1.87x
Houston Trip Planners 4.15% 1.75x
Texas County and Local Fair Visitors 3.62% 1.74x
Texas Trip Planners 3.83% 1.67x
Dallas Cowboys Fans 3.29% 1.65x
Houston Astros Fans 2.91% 1.57x
Dallas Mavericks Fans 2.92% 1.56x
Miami Trip Planners 3.07% 1.52x
Austin Trip Planners 3.33% 1.50x
Texas State Fairs 3.31% 1.49x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 13.82% 12.18x
Charlotte Russe 10.44% 11.35x
Zumiez 15.49% 11.10x
Aeropostale 12.36% 10.70x
Hollister 9.03% 10.39x
Express 11.91% 10.17x
Abercrombie & Fitch 5.38% 10.13x
American Eagle Outfitters 14.54% 9.31x
Mens Wearhouse 15.48% 9.09x
Eddie Bauer 4.52% 8.96x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.05% 6.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.35x
Credit Unions & Consumer Protection 0.04% 3.75x
Romanian News 0.03% 2.84x
ISPs & Local Services 0.01% 2.71x
Mysticism 0.03% 2.63x
Teaching Abroad 0.02% 2.60x
Texas Sporting & Outdoors Cluster 0.03% 2.60x
Local & Travel England - East Midlands 0.03% 2.49x
Comedy Content 0.05% 2.45x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male