Dstillery Audiences

VISIONWORKS

Audience Size: 164.8 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 164.8 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
Ivy League College Researchers 0.26% 2.05x
Work Comes First Travelers 0.17% 2.04x
Financial Investors 1.04% 1.91x
Finance Continuing Education Researchers 1.21% 1.88x
Luxury Second Home Owners 0.52% 1.84x
Houston Trip Planners 2.42% 1.83x
History Buffs 2.08% 1.82x
Chicago Trip Planners 2.25% 1.80x
Wisconsin County and Local Fair Visitors 4.07% 1.76x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.05% 19.96x
Aeropostale 6.86% 19.53x
Hollister 3.59% 19.27x
Express 7.22% 17.94x
Journeys 9.73% 17.81x
Buckle 6.38% 16.83x
Forever 21 2.46% 16.30x
Lane Bryant 3.09% 14.13x
The Childrens Place 3.07% 14.11x
Victoria's Secret 4.26% 13.98x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Writing Tools & Citation.

Content Affinity Composition Index
Writing Tools & Citation 1.39% 4.71x
Los Angeles Tourism 0.08% 4.37x
Medical & Pharmaceutical Scholarship 0.05% 4.00x
Korea Cluster 0.17% 3.67x
Peru Media 0.26% 3.62x
Child Development 0.06% 3.49x
Home Printing 0.03% 3.36x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.17% 3.20x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.17% 3.15x
Networking Marketing 0.13% 3.12x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female