Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 199.6 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.11% | 2.15x |
| Houston Astros Fans | 3.95% | 1.80x |
| Boston Bruins Fans | 3.28% | 1.77x |
| New England Patriots Fans | 3.62% | 1.77x |
| Restaurant Supply Shoppers | 0.20% | 1.73x |
| Pittsburgh Penguins Fans | 3.62% | 1.69x |
| Texas Longhorn Fans | 4.09% | 1.68x |
| Boston Red Sox Fans | 3.48% | 1.67x |
| Tennis Players | 2.88% | 1.63x |
| Mobile Phone Purchase Intenders | 3.95% | 1.62x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 7.22% | 14.93x |
| Express | 7.14% | 12.87x |
| Journeys | 10.16% | 12.67x |
| Hollister | 3.84% | 12.31x |
| Ann Taylor | 0.99% | 12.25x |
| Buckle | 6.36% | 11.89x |
| Zumiez | 5.10% | 11.77x |
| Victoria's Secret | 9.53% | 11.77x |
| Forever 21 | 3.69% | 11.69x |
| American Eagle Outfitters | 5.41% | 10.06x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.20% | 5.33x |
| Arthritis & Bones | 0.33% | 4.50x |
| Beauty & Cosmetics | 0.33% | 3.97x |
| Home Remodeling | 0.13% | 3.58x |
| New England & Ivy League Sports | 0.33% | 3.57x |
| Home Printing | 0.03% | 3.36x |
| Rhode Island Cluster | 1.34% | 3.28x |
| Central & South American News | 0.33% | 3.27x |
| Networking Marketing | 0.13% | 3.12x |
| Illinois | 0.27% | 3.00x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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