Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 163.4 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.20% | 3.43x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 2.85x |
| T-Mobile Customers | 0.11% | 2.15x |
| Holiday Gift Shoppers | 0.74% | 1.97x |
| Telluride Trip Planners | 2.35% | 1.97x |
| Home-Made Face Mask Researchers | 0.93% | 1.96x |
| Mens Fitness Publication Readers | 0.74% | 1.94x |
| Advertising Professionals | 1.08% | 1.84x |
| Arizona Cardinals Fans | 2.16% | 1.81x |
| Phoenix Trip Planners | 2.40% | 1.81x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 8.78% | 17.61x |
| Charlotte Russe | 1.55% | 17.32x |
| Hollister | 5.56% | 17.26x |
| Buckle | 9.09% | 16.95x |
| Express | 9.21% | 16.21x |
| Journeys | 12.35% | 15.62x |
| Forever 21 | 4.04% | 13.80x |
| Victoria's Secret | 10.32% | 13.61x |
| The Childrens Place | 7.25% | 13.08x |
| American Eagle Outfitters | 6.22% | 12.73x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion).
| Content Affinity | Composition | Index |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.15% | 5.06x |
| Design Software | 0.15% | 4.17x |
| Math Education | 0.34% | 4.01x |
| Medical & Pharmaceutical Scholarship | 0.05% | 4.00x |
| Bags & Luggage | 0.10% | 3.94x |
| Public Policy Media | 0.10% | 3.62x |
| Child Development | 0.06% | 3.49x |
| School Curriculum | 0.10% | 3.44x |
| Home Printing | 0.03% | 3.36x |
| Law School | 0.10% | 3.36x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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