Dstillery Audiences

VISIONWORKS

Audience Size: 1 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 4.01% 1.78x
Texas Trip Planners 4.02% 1.77x
Texas County and Local Fair Visitors 3.54% 1.68x
Texas Energy Providers 3.18% 1.64x
Painting Hobbyist 3.71% 1.62x
Houston Activity Researchers 2.77% 1.54x
Texas State Fairs 3.28% 1.51x
Billiards Enthusiasts 3.28% 1.49x
Dallas Cowboys Fans 3.26% 1.49x
Houston Astros Fans 2.92% 1.47x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 14.87% 12.39x
Charlotte Russe 5.90% 11.14x
Zumiez 17.13% 11.14x
Aeropostale 14.93% 11.05x
Hollister 10.87% 10.74x
Express 15.80% 10.72x
LL Bean 1.28% 10.04x
Journeys 18.38% 9.95x
American Eagle Outfitters 12.79% 9.71x
Abercrombie & Fitch 2.15% 9.59x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Franchising.

Content Affinity Composition Index
Franchising 0.05% 4.25x
Scotland Travel 0.03% 3.83x
Texas Sporting & Outdoors Cluster 0.03% 3.65x
Mid-Atlantic Beaches 0.05% 3.37x
Home Printing 0.03% 3.36x
Survival Guides 0.03% 3.27x
Apartment & Community Real Estate Researchers 0.03% 3.15x
Malaya 0.02% 3.14x
Motorcycle Racing Researchers 0.13% 2.89x
Beach & Intimate Wear 0.07% 2.84x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female