Dstillery Audiences

VISIONWORKS

Audience Size: 163.4 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 163.4 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.20% 3.43x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 2.85x
T-Mobile Customers 0.11% 2.15x
Holiday Gift Shoppers 0.74% 1.97x
Telluride Trip Planners 2.35% 1.97x
Home-Made Face Mask Researchers 0.93% 1.96x
Mens Fitness Publication Readers 0.74% 1.94x
Advertising Professionals 1.08% 1.84x
Arizona Cardinals Fans 2.16% 1.81x
Phoenix Trip Planners 2.40% 1.81x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 8.78% 17.61x
Charlotte Russe 1.55% 17.32x
Hollister 5.56% 17.26x
Buckle 9.09% 16.95x
Express 9.21% 16.21x
Journeys 12.35% 15.62x
Forever 21 4.04% 13.80x
Victoria's Secret 10.32% 13.61x
The Childrens Place 7.25% 13.08x
American Eagle Outfitters 6.22% 12.73x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion).

Content Affinity Composition Index
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.15% 5.06x
Design Software 0.15% 4.17x
Math Education 0.34% 4.01x
Medical & Pharmaceutical Scholarship 0.05% 4.00x
Bags & Luggage 0.10% 3.94x
Public Policy Media 0.10% 3.62x
Child Development 0.06% 3.49x
School Curriculum 0.10% 3.44x
Home Printing 0.03% 3.36x
Law School 0.10% 3.36x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female