Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 4.01% | 1.78x |
| Texas Trip Planners | 4.02% | 1.77x |
| Texas County and Local Fair Visitors | 3.54% | 1.68x |
| Texas Energy Providers | 3.18% | 1.64x |
| Painting Hobbyist | 3.71% | 1.62x |
| Houston Activity Researchers | 2.77% | 1.54x |
| Texas State Fairs | 3.28% | 1.51x |
| Billiards Enthusiasts | 3.28% | 1.49x |
| Dallas Cowboys Fans | 3.26% | 1.49x |
| Houston Astros Fans | 2.92% | 1.47x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.87% | 12.39x |
| Charlotte Russe | 5.90% | 11.14x |
| Zumiez | 17.13% | 11.14x |
| Aeropostale | 14.93% | 11.05x |
| Hollister | 10.87% | 10.74x |
| Express | 15.80% | 10.72x |
| LL Bean | 1.28% | 10.04x |
| Journeys | 18.38% | 9.95x |
| American Eagle Outfitters | 12.79% | 9.71x |
| Abercrombie & Fitch | 2.15% | 9.59x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.05% | 4.25x |
| Scotland Travel | 0.03% | 3.83x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.65x |
| Mid-Atlantic Beaches | 0.05% | 3.37x |
| Home Printing | 0.03% | 3.36x |
| Survival Guides | 0.03% | 3.27x |
| Apartment & Community Real Estate Researchers | 0.03% | 3.15x |
| Malaya | 0.02% | 3.14x |
| Motorcycle Racing Researchers | 0.13% | 2.89x |
| Beach & Intimate Wear | 0.07% | 2.84x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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