Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 850.9 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.14% | 3.88x |
| Texas Trip Planners | 5.22% | 2.10x |
| School Closings Updates Readers | 0.10% | 2.00x |
| Houston Astros Fans | 4.23% | 1.95x |
| Texas County and Local Fair Visitors | 4.57% | 1.89x |
| Texas Energy Providers | 4.00% | 1.77x |
| Houston Trip Planners | 4.27% | 1.76x |
| San Antonio Spurs Fans | 3.73% | 1.72x |
| Billiards Enthusiasts | 4.17% | 1.71x |
| Austin Trip Planners | 3.79% | 1.65x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.74% | 13.47x |
| Zumiez | 16.81% | 12.27x |
| Aeropostale | 14.65% | 12.17x |
| Express | 15.98% | 11.92x |
| Charlotte Russe | 3.67% | 11.78x |
| Hollister | 10.36% | 11.72x |
| Journeys | 20.08% | 11.15x |
| Abercrombie & Fitch | 1.00% | 10.60x |
| LL Bean | 1.17% | 10.39x |
| Lane Bryant | 8.93% | 10.36x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.05% | 3.39x |
| Home Printing | 0.03% | 3.36x |
| Survival Guides | 0.03% | 3.27x |
| Lacrosse College Athletics | 0.17% | 3.10x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.07% | 3.04x |
| Holiday Gifts | 0.07% | 2.97x |
| Texas News | 3.69% | 2.96x |
| Vietnam Cluster | 0.07% | 2.95x |
| Concert Posters | 0.05% | 2.89x |
| Sports Apparel | 0.20% | 2.87x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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