Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 6.08x |
| Texas County and Local Fair Visitors | 3.88% | 1.55x |
| Texas Trip Planners | 4.12% | 1.54x |
| Texas Energy Providers | 3.82% | 1.52x |
| Countdown to the Beach Travelers | 0.01% | 1.46x |
| Houston Trip Planners | 4.08% | 1.44x |
| Dallas Cowboys Fans | 3.08% | 1.33x |
| Painting Hobbyist | 3.50% | 1.31x |
| Readers of Honduran Content | 2.38% | 1.30x |
| Tampa and St Petersburg Trip Planners | 2.54% | 1.28x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 12.57% | 12.77x |
| Charlotte Russe | 8.66% | 11.67x |
| Zumiez | 13.93% | 11.35x |
| Aeropostale | 9.78% | 10.99x |
| Hollister | 7.77% | 10.59x |
| Express | 11.91% | 10.42x |
| Abercrombie & Fitch | 6.47% | 10.31x |
| Eddie Bauer | 4.14% | 9.72x |
| American Eagle Outfitters | 13.53% | 9.62x |
| Mens Wearhouse | 15.20% | 9.22x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 5.30x |
| Active Lifestyle Enthusiasts | 0.03% | 3.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.54x |
| Scientology | 0.03% | 3.40x |
| ISPs & Local Services | 0.01% | 2.71x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.64x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.51x |
| Brazil & Portugal News | 0.16% | 2.49x |
| Bulgaria Cluster | 0.02% | 2.42x |
| Italy Cluster | 0.03% | 2.35x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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