Dstillery Audiences

VISIONWORKS

Audience Size: 459.6 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 459.6 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
Houston Activity Researchers 2.72% 1.81x
Houston Trip Planners 4.63% 1.76x
Texas Energy Providers 3.95% 1.75x
Texas County and Local Fair Visitors 4.61% 1.72x
Billiards Enthusiasts 3.78% 1.71x
Texas Trip Planners 5.07% 1.66x
Quarantine Planners 1.21% 1.61x
Austin Trip Planners 3.64% 1.60x
Thrift Store Shoppers 2.09% 1.59x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 9.77% 6.44x
Buckle 10.82% 6.22x
Hollister 6.63% 6.06x
Express 10.53% 6.03x
Journeys 13.86% 5.60x
American Eagle Outfitters 7.88% 5.35x
Zumiez 7.14% 5.21x
Victoria's Secret 13.52% 5.20x
Forever 21 5.18% 5.07x
Ann Taylor 1.29% 4.88x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 0.20% 4.28x
Canadian News 0.08% 3.89x
Vegans & Animal Welfare 0.05% 3.71x
Internet Radio 0.05% 3.67x
Central & South American News 0.17% 3.60x
Home Printing 0.03% 3.36x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.17% 3.28x
Aid Groups 0.07% 3.21x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.18x
Networking Marketing 0.13% 3.12x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female