Dstillery Audiences

VISIONWORKS

Audience Size: 84.9 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.46% 2.77x
T-Mobile Customers 0.11% 2.15x
Renaissance Faire Visitors 3.87% 1.95x
Open Source Developers 3.72% 1.86x
Denver Nuggets Fans 3.56% 1.86x
Non-Profit Volunteers 3.56% 1.83x
Cinco de Mayo Celebrators 3.41% 1.83x
South West State Fair Visitors 4.64% 1.81x
Dog Lovers 2.63% 1.78x
Hawaii Trip Planners 3.10% 1.76x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Hugo Boss.

Location Composition Index
Hugo Boss 3.39% 20.40x
Hollister 7.81% 18.14x
Express 13.28% 17.04x
Journeys 15.62% 15.78x
Victoria's Secret 15.36% 15.37x
Gymboree 7.55% 15.17x
Banana Republic 8.33% 15.05x
Eddie Bauer 4.43% 14.93x
Zumiez 7.81% 14.81x
Aeropostale 9.11% 14.38x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Gossip & Entertainment.

Content Affinity Composition Index
Gossip & Entertainment 0.62% 5.56x
Children's Learning Tools 0.77% 5.46x
Bags & Luggage 0.20% 5.23x
Brazil & Portugal News 0.20% 4.86x
Law School 0.31% 4.00x
New England Universities 0.31% 3.72x
Medical Supplies and Information 0.12% 3.42x
Minnesota Community Business Cluster 0.31% 3.42x
Home Printing 0.03% 3.36x
Charity Walks 0.46% 3.36x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male