Dstillery Audiences

VISIONWORKS

Audience Size: 850.9 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 850.9 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.14% 3.88x
Texas Trip Planners 5.22% 2.10x
School Closings Updates Readers 0.10% 2.00x
Houston Astros Fans 4.23% 1.95x
Texas County and Local Fair Visitors 4.57% 1.89x
Texas Energy Providers 4.00% 1.77x
Houston Trip Planners 4.27% 1.76x
San Antonio Spurs Fans 3.73% 1.72x
Billiards Enthusiasts 4.17% 1.71x
Austin Trip Planners 3.79% 1.65x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 14.74% 13.47x
Zumiez 16.81% 12.27x
Aeropostale 14.65% 12.17x
Express 15.98% 11.92x
Charlotte Russe 3.67% 11.78x
Hollister 10.36% 11.72x
Journeys 20.08% 11.15x
Abercrombie & Fitch 1.00% 10.60x
LL Bean 1.17% 10.39x
Lane Bryant 8.93% 10.36x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.05% 3.39x
Home Printing 0.03% 3.36x
Survival Guides 0.03% 3.27x
Lacrosse College Athletics 0.17% 3.10x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.07% 3.04x
Holiday Gifts 0.07% 2.97x
Texas News 3.69% 2.96x
Vietnam Cluster 0.07% 2.95x
Concert Posters 0.05% 2.89x
Sports Apparel 0.20% 2.87x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male