Dstillery Audiences

VISIONWORKS

Audience Size: 929 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 929 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.18% 1.71x
Houston Trip Planners 2.34% 1.58x
Painting Hobbyist 2.07% 1.45x
Texas Trip Planners 2.22% 1.43x
Penn State Nittany Lions Fans 1.19% 1.41x
Dallas Cowboys Fans 1.73% 1.41x
Tampa and St Petersburg Trip Planners 1.20% 1.41x
Hard Rock Hotel & Casino Trip Planners 1.99% 1.41x
Federal Employees 1.41% 1.40x
San Antonio Spurs Fans 1.24% 1.39x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.52% 14.43x
Hollister 3.62% 14.14x
Charlotte Russe 3.55% 13.36x
Abercrombie & Fitch 5.42% 13.01x
Aeropostale 5.56% 12.78x
Zumiez 5.38% 12.64x
Journeys 5.34% 12.28x
Express 4.05% 11.91x
Jos A. Bank Clothiers 5.67% 11.32x
Gymboree 4.50% 10.99x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.07% 3.50x
Minnesota Community Business Cluster 0.73% 2.85x
Mysticism 0.04% 2.77x
Texas News 1.33% 2.59x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.04% 2.31x
Meeting Planning & Hotels 0.08% 2.15x
Apartment & Community Real Estate Researchers 0.04% 2.10x
Central & South American News 0.17% 1.96x
Minnesota Local News Cluster 1.77% 1.93x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.05% 1.91x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female