Dstillery Audiences

VISIONWORKS

Audience Size: 1.2 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Baltimore Ravens Fans.

Interest Composition Index
Baltimore Ravens Fans 1.97% 1.51x
Countdown to the Beach Travelers 0.01% 1.46x
Pittsburgh Pirates Fans 1.83% 1.45x
Penn State Nittany Lions Fans 1.64% 1.42x
Lottery Enthusiasts 0.15% 1.36x
Texas Energy Providers 1.99% 1.36x
Pittsburgh Penguins Fans 1.59% 1.34x
Houston Trip Planners 2.27% 1.33x
Republicans 1.66% 1.32x
Texas Trip Planners 2.15% 1.31x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 9.03% 13.70x
Charlotte Russe 6.00% 11.80x
Abercrombie & Fitch 6.68% 11.52x
Zumiez 10.54% 11.47x
Aeropostale 6.50% 11.14x
Eddie Bauer 3.50% 11.11x
Hollister 5.54% 10.73x
Express 7.44% 10.54x
American Eagle Outfitters 11.01% 9.82x
Gymboree 5.36% 9.79x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.02% 8.01x
Quinceanera Planning 0.02% 5.30x
Malaya 0.03% 3.51x
England Tourism 0.02% 3.42x
Local & Travel England - Northern England 0.02% 2.89x
Survival Guides 0.05% 2.81x
ISPs & Local Services 0.01% 2.71x
Law School Research Cluster 0.09% 2.60x
Minnesota Community Business Cluster 0.85% 2.44x
Active Lifestyle Enthusiasts 0.02% 2.38x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female