Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 361.9 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.11% | 2.15x |
| Online Home Decor Shoppers | 0.93% | 2.05x |
| Big Box Store Jewelry Sale Shoppers | 0.12% | 2.00x |
| Home Custom Bedroom Decorators | 0.62% | 1.97x |
| Custom Home Lighting Shoppers | 0.62% | 1.97x |
| Texas County and Local Fair Visitors | 5.01% | 1.97x |
| Valentines Day Celebrators | 1.79% | 1.93x |
| Food Bank Researchers | 1.36% | 1.91x |
| Online Content Creators | 1.24% | 1.80x |
| Gluten-Free Recipe Researchers | 1.86% | 1.79x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 12.11% | 8.42x |
| Express | 13.47% | 8.26x |
| Buckle | 13.75% | 8.10x |
| Hollister | 8.26% | 8.08x |
| Journeys | 17.85% | 7.71x |
| American Eagle Outfitters | 9.83% | 7.26x |
| Victoria's Secret | 17.92% | 7.15x |
| Forever 21 | 6.71% | 7.14x |
| Ann Taylor | 1.65% | 6.61x |
| Zumiez | 8.79% | 6.59x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Medical & Pharmaceutical Scholarship.
| Content Affinity | Composition | Index |
| Medical & Pharmaceutical Scholarship | 0.05% | 4.00x |
| Power Tools | 0.12% | 3.56x |
| Legal Information Research Cluster | 0.25% | 3.50x |
| Child Development | 0.06% | 3.49x |
| Home Printing | 0.03% | 3.36x |
| Bags & Luggage | 0.10% | 3.33x |
| Maps & Navigation | 0.12% | 3.14x |
| Networking Marketing | 0.13% | 3.12x |
| Poland Cluster | 0.09% | 3.06x |
| Trucking | 0.19% | 2.96x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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