Dstillery Audiences

VISIONWORKS

Audience Size: 1.1 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 6.08x
Texas County and Local Fair Visitors 3.88% 1.55x
Texas Trip Planners 4.12% 1.54x
Texas Energy Providers 3.82% 1.52x
Countdown to the Beach Travelers 0.01% 1.46x
Houston Trip Planners 4.08% 1.44x
Dallas Cowboys Fans 3.08% 1.33x
Painting Hobbyist 3.50% 1.31x
Readers of Honduran Content 2.38% 1.30x
Tampa and St Petersburg Trip Planners 2.54% 1.28x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 12.57% 12.77x
Charlotte Russe 8.66% 11.67x
Zumiez 13.93% 11.35x
Aeropostale 9.78% 10.99x
Hollister 7.77% 10.59x
Express 11.91% 10.42x
Abercrombie & Fitch 6.47% 10.31x
Eddie Bauer 4.14% 9.72x
American Eagle Outfitters 13.53% 9.62x
Mens Wearhouse 15.20% 9.22x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 5.30x
Active Lifestyle Enthusiasts 0.03% 3.84x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.54x
Scientology 0.03% 3.40x
ISPs & Local Services 0.01% 2.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.64x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.51x
Brazil & Portugal News 0.16% 2.49x
Bulgaria Cluster 0.02% 2.42x
Italy Cluster 0.03% 2.35x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female