Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 397 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.81% | 2.32x |
| Houston Astros Fans | 4.76% | 2.32x |
| T-Mobile Customers | 0.11% | 2.15x |
| Financially Aware (COVID-19 related) | 0.39% | 2.07x |
| Texas Energy Providers | 4.93% | 2.03x |
| Texas County and Local Fair Visitors | 5.32% | 2.01x |
| New England Patriots Fans | 3.82% | 1.93x |
| Pennsylvania County and Local Fair Visitors | 4.37% | 1.91x |
| Penn State Nittany Lions Fans | 3.38% | 1.91x |
| Austin Trip Planners | 4.37% | 1.88x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 10.73% | 14.67x |
| Zumiez | 11.90% | 13.87x |
| Aeropostale | 10.60% | 13.79x |
| Express | 12.87% | 13.19x |
| Hollister | 7.05% | 13.07x |
| Journeys | 16.39% | 13.06x |
| The Childrens Place | 12.85% | 11.29x |
| American Eagle Outfitters | 8.68% | 11.11x |
| Gymboree | 6.57% | 11.02x |
| Victoria's Secret | 16.05% | 10.98x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.17% | 5.07x |
| Korea Cluster | 0.17% | 3.74x |
| Southern California Tourism | 0.11% | 3.51x |
| Home Printing | 0.03% | 3.36x |
| Home Remodeling | 0.17% | 3.21x |
| Rhode Island Cluster | 1.22% | 3.12x |
| Bathrooms & Plumbing | 0.17% | 3.09x |
| Concert Posters | 0.05% | 2.89x |
| Higher Education | 0.11% | 2.84x |
| ISPs & Local Services | 0.01% | 2.71x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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