Dstillery Audiences

VISIONWORKS

Audience Size: 361.9 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 361.9 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
Online Home Decor Shoppers 0.93% 2.05x
Big Box Store Jewelry Sale Shoppers 0.12% 2.00x
Home Custom Bedroom Decorators 0.62% 1.97x
Custom Home Lighting Shoppers 0.62% 1.97x
Texas County and Local Fair Visitors 5.01% 1.97x
Valentines Day Celebrators 1.79% 1.93x
Food Bank Researchers 1.36% 1.91x
Online Content Creators 1.24% 1.80x
Gluten-Free Recipe Researchers 1.86% 1.79x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 12.11% 8.42x
Express 13.47% 8.26x
Buckle 13.75% 8.10x
Hollister 8.26% 8.08x
Journeys 17.85% 7.71x
American Eagle Outfitters 9.83% 7.26x
Victoria's Secret 17.92% 7.15x
Forever 21 6.71% 7.14x
Ann Taylor 1.65% 6.61x
Zumiez 8.79% 6.59x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Medical & Pharmaceutical Scholarship.

Content Affinity Composition Index
Medical & Pharmaceutical Scholarship 0.05% 4.00x
Power Tools 0.12% 3.56x
Legal Information Research Cluster 0.25% 3.50x
Child Development 0.06% 3.49x
Home Printing 0.03% 3.36x
Bags & Luggage 0.10% 3.33x
Maps & Navigation 0.12% 3.14x
Networking Marketing 0.13% 3.12x
Poland Cluster 0.09% 3.06x
Trucking 0.19% 2.96x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female