Dstillery Audiences

VISIONWORKS

Audience Size: 450.8 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 450.8 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.94% 1.88x
Houston Trip Planners 2.10% 1.61x
Painting Hobbyist 2.02% 1.59x
Billiards Enthusiasts 1.83% 1.57x
Texas Trip Planners 2.19% 1.57x
Miami Trip Planners 1.65% 1.46x
Auto Show Enthusiasts 1.56% 1.39x
Readers of Cuban Content 1.52% 1.39x
Fort Lauderdale Trip Planners 1.84% 1.37x
Penn State Nittany Lions Fans 1.11% 1.34x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.02% 20.09x
Hollister 2.59% 19.48x
Lorna Jane 0.80% 18.43x
Charlotte Russe 3.01% 18.33x
Journeys 3.91% 17.17x
Zumiez 4.16% 16.70x
Aeropostale 4.80% 15.83x
Express 2.97% 14.63x
LOFT 4.04% 14.31x
Coach 6.16% 13.50x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.07% 2.37x
Minnesota Community Business Cluster 0.59% 2.33x
Wisconsin Local Research Cluster 0.95% 2.17x
Texas News 1.09% 2.13x
Consumer Rewards 0.08% 2.05x
Peru Media 0.14% 1.95x
Central & South American News 0.16% 1.94x
Spain News - Madrid & Seville 0.23% 1.93x
Texas News Cluster 0.89% 1.92x
Spanish Lifestyle & Health 0.09% 1.91x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male