Dstillery Audiences

VISIONWORKS

Audience Size: 84.2 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 3.68% 3.04x
Houston Activity Researchers 4.09% 2.32x
Luxury Boutique Hotel Researchers 4.50% 2.32x
Fertility Treatment Researchers 4.29% 2.29x
Northeastern Voters 4.70% 2.28x
Non-Profit Volunteers 4.91% 2.28x
Pennsylvania County and Local Fair Visitors 5.93% 2.26x
Heart Surgery Researchers 3.48% 2.22x
Coffee Lovers 3.89% 2.22x
Women's Fitness Enthusiasts 2.86% 2.20x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Express.

Location Composition Index
Express 11.87% 15.19x
Aeropostale 10.12% 14.41x
Buckle 10.69% 13.78x
Forever 21 5.26% 13.73x
Hollister 6.60% 13.66x
Victoria's Secret 14.62% 13.23x
Journeys 15.09% 13.21x
Zumiez 7.71% 13.01x
Gymboree 6.13% 12.07x
LL Bean 0.62% 11.58x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.20% 5.23x
Scrapbooking & Home Art Projects 0.79% 4.74x
Legal Information Research Cluster 1.02% 4.60x
Homesteading 0.82% 3.88x
Home Printing 0.03% 3.36x
Liberal Media - Political Activism 0.70% 3.32x
West Virginia News 2.25% 3.14x
Networking Marketing 0.13% 3.12x
Texas News Cluster 1.43% 2.96x
Charity Walks 0.47% 2.90x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female