Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.46% | 2.77x |
| T-Mobile Customers | 0.11% | 2.15x |
| Renaissance Faire Visitors | 3.87% | 1.95x |
| Open Source Developers | 3.72% | 1.86x |
| Denver Nuggets Fans | 3.56% | 1.86x |
| Non-Profit Volunteers | 3.56% | 1.83x |
| Cinco de Mayo Celebrators | 3.41% | 1.83x |
| South West State Fair Visitors | 4.64% | 1.81x |
| Dog Lovers | 2.63% | 1.78x |
| Hawaii Trip Planners | 3.10% | 1.76x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 3.39% | 20.40x |
| Hollister | 7.81% | 18.14x |
| Express | 13.28% | 17.04x |
| Journeys | 15.62% | 15.78x |
| Victoria's Secret | 15.36% | 15.37x |
| Gymboree | 7.55% | 15.17x |
| Banana Republic | 8.33% | 15.05x |
| Eddie Bauer | 4.43% | 14.93x |
| Zumiez | 7.81% | 14.81x |
| Aeropostale | 9.11% | 14.38x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.62% | 5.56x |
| Children's Learning Tools | 0.77% | 5.46x |
| Bags & Luggage | 0.20% | 5.23x |
| Brazil & Portugal News | 0.20% | 4.86x |
| Law School | 0.31% | 4.00x |
| New England Universities | 0.31% | 3.72x |
| Medical Supplies and Information | 0.12% | 3.42x |
| Minnesota Community Business Cluster | 0.31% | 3.42x |
| Home Printing | 0.03% | 3.36x |
| Charity Walks | 0.46% | 3.36x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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