Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Baltimore Ravens Fans.
| Interest | Composition | Index |
| Baltimore Ravens Fans | 1.97% | 1.51x |
| Countdown to the Beach Travelers | 0.01% | 1.46x |
| Pittsburgh Pirates Fans | 1.83% | 1.45x |
| Penn State Nittany Lions Fans | 1.64% | 1.42x |
| Lottery Enthusiasts | 0.15% | 1.36x |
| Texas Energy Providers | 1.99% | 1.36x |
| Pittsburgh Penguins Fans | 1.59% | 1.34x |
| Houston Trip Planners | 2.27% | 1.33x |
| Republicans | 1.66% | 1.32x |
| Texas Trip Planners | 2.15% | 1.31x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 9.03% | 13.70x |
| Charlotte Russe | 6.00% | 11.80x |
| Abercrombie & Fitch | 6.68% | 11.52x |
| Zumiez | 10.54% | 11.47x |
| Aeropostale | 6.50% | 11.14x |
| Eddie Bauer | 3.50% | 11.11x |
| Hollister | 5.54% | 10.73x |
| Express | 7.44% | 10.54x |
| American Eagle Outfitters | 11.01% | 9.82x |
| Gymboree | 5.36% | 9.79x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.02% | 8.01x |
| Quinceanera Planning | 0.02% | 5.30x |
| Malaya | 0.03% | 3.51x |
| England Tourism | 0.02% | 3.42x |
| Local & Travel England - Northern England | 0.02% | 2.89x |
| Survival Guides | 0.05% | 2.81x |
| ISPs & Local Services | 0.01% | 2.71x |
| Law School Research Cluster | 0.09% | 2.60x |
| Minnesota Community Business Cluster | 0.85% | 2.44x |
| Active Lifestyle Enthusiasts | 0.02% | 2.38x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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