Dstillery Audiences

VISIONWORKS

Audience Size: 1.1 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 4.48% 1.76x
Houston Trip Planners 4.48% 1.72x
Texas Energy Providers 3.62% 1.60x
Texas County and Local Fair Visitors 3.65% 1.57x
Hard Rock Hotel & Casino Trip Planners 3.17% 1.44x
Dallas Cowboys Fans 3.12% 1.44x
Austin Trip Planners 3.62% 1.43x
Readers of Puerto Rican Content 2.87% 1.41x
Texas State Fairs 3.23% 1.40x
Dallas Mavericks Fans 2.91% 1.40x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 15.30% 12.31x
Charlotte Russe 7.82% 11.28x
Zumiez 17.81% 10.93x
Aeropostale 15.56% 10.88x
Hollister 11.35% 10.58x
Express 16.58% 10.55x
LL Bean 1.37% 10.21x
Abercrombie & Fitch 3.48% 9.83x
American Eagle Outfitters 14.76% 9.56x
Journeys 16.97% 9.43x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.07% 6.09x
Survival Guides 0.04% 4.10x
Meeting Planning & Hotels 0.12% 3.70x
Franco-African Cluster 0.03% 3.70x
Home Office Products 0.03% 3.53x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.17x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.16x
Malaya 0.02% 3.14x
Lacrosse College Athletics 0.19% 3.00x
ISPs & Local Services 0.01% 2.71x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male