Dstillery Audiences

VISIONWORKS

Audience Size: 199.6 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 199.6 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
Houston Astros Fans 3.95% 1.80x
Boston Bruins Fans 3.28% 1.77x
New England Patriots Fans 3.62% 1.77x
Restaurant Supply Shoppers 0.20% 1.73x
Pittsburgh Penguins Fans 3.62% 1.69x
Texas Longhorn Fans 4.09% 1.68x
Boston Red Sox Fans 3.48% 1.67x
Tennis Players 2.88% 1.63x
Mobile Phone Purchase Intenders 3.95% 1.62x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 7.22% 14.93x
Express 7.14% 12.87x
Journeys 10.16% 12.67x
Hollister 3.84% 12.31x
Ann Taylor 0.99% 12.25x
Buckle 6.36% 11.89x
Zumiez 5.10% 11.77x
Victoria's Secret 9.53% 11.77x
Forever 21 3.69% 11.69x
American Eagle Outfitters 5.41% 10.06x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.20% 5.33x
Arthritis & Bones 0.33% 4.50x
Beauty & Cosmetics 0.33% 3.97x
Home Remodeling 0.13% 3.58x
New England & Ivy League Sports 0.33% 3.57x
Home Printing 0.03% 3.36x
Rhode Island Cluster 1.34% 3.28x
Central & South American News 0.33% 3.27x
Networking Marketing 0.13% 3.12x
Illinois 0.27% 3.00x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male