Dstillery Audiences

VISIONWORKS

Audience Size: 397 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 397 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.81% 2.32x
Houston Astros Fans 4.76% 2.32x
T-Mobile Customers 0.11% 2.15x
Financially Aware (COVID-19 related) 0.39% 2.07x
Texas Energy Providers 4.93% 2.03x
Texas County and Local Fair Visitors 5.32% 2.01x
New England Patriots Fans 3.82% 1.93x
Pennsylvania County and Local Fair Visitors 4.37% 1.91x
Penn State Nittany Lions Fans 3.38% 1.91x
Austin Trip Planners 4.37% 1.88x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 10.73% 14.67x
Zumiez 11.90% 13.87x
Aeropostale 10.60% 13.79x
Express 12.87% 13.19x
Hollister 7.05% 13.07x
Journeys 16.39% 13.06x
The Childrens Place 12.85% 11.29x
American Eagle Outfitters 8.68% 11.11x
Gymboree 6.57% 11.02x
Victoria's Secret 16.05% 10.98x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.17% 5.07x
Korea Cluster 0.17% 3.74x
Southern California Tourism 0.11% 3.51x
Home Printing 0.03% 3.36x
Home Remodeling 0.17% 3.21x
Rhode Island Cluster 1.22% 3.12x
Bathrooms & Plumbing 0.17% 3.09x
Concert Posters 0.05% 2.89x
Higher Education 0.11% 2.84x
ISPs & Local Services 0.01% 2.71x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female