Dstillery Audiences

VISIONWORKS

Audience Size: 1.2 Million Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.25% 1.69x
Houston Trip Planners 2.40% 1.58x
Dallas Cowboys Fans 1.90% 1.55x
Texas Trip Planners 2.43% 1.55x
Houston Activity Researchers 1.61% 1.54x
Painting Hobbyist 2.04% 1.51x
Billiards Enthusiasts 1.94% 1.48x
Austin Trip Planners 2.29% 1.47x
Animal Humane Society Helpers 1.82% 1.46x
Texas AM Aggies Fans 1.54% 1.41x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.

Location Composition Index
Buckle 3.96% 14.31x
Eddie Bauer 3.00% 13.27x
Charlotte Russe 3.77% 12.03x
Hollister 4.74% 11.98x
Abercrombie & Fitch 5.43% 11.77x
Aeropostale 5.15% 11.75x
Zumiez 7.39% 11.47x
Journeys 6.23% 10.99x
Express 4.26% 10.58x
Gymboree 4.31% 10.37x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Texas News.

Content Affinity Composition Index
Texas News 1.52% 2.59x
Pittsburgh News 1.80% 2.21x
Texas Media 1.89% 1.68x
Minnesota Local News Cluster 1.60% 1.60x
Baltimore Cluster 1.89% 1.53x
Colorado News 2.38% 1.50x
Chicago Cluster 1.75% 1.36x
Florida Local News Cluster 2.17% 1.31x
Chain Restaurants 2.15% 1.28x
South Florida Cluster 1.81% 1.23x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female