Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 2.25% | 1.69x |
| Houston Trip Planners | 2.40% | 1.58x |
| Dallas Cowboys Fans | 1.90% | 1.55x |
| Texas Trip Planners | 2.43% | 1.55x |
| Houston Activity Researchers | 1.61% | 1.54x |
| Painting Hobbyist | 2.04% | 1.51x |
| Billiards Enthusiasts | 1.94% | 1.48x |
| Austin Trip Planners | 2.29% | 1.47x |
| Animal Humane Society Helpers | 1.82% | 1.46x |
| Texas AM Aggies Fans | 1.54% | 1.41x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 3.96% | 14.31x |
| Eddie Bauer | 3.00% | 13.27x |
| Charlotte Russe | 3.77% | 12.03x |
| Hollister | 4.74% | 11.98x |
| Abercrombie & Fitch | 5.43% | 11.77x |
| Aeropostale | 5.15% | 11.75x |
| Zumiez | 7.39% | 11.47x |
| Journeys | 6.23% | 10.99x |
| Express | 4.26% | 10.58x |
| Gymboree | 4.31% | 10.37x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 1.52% | 2.59x |
| Pittsburgh News | 1.80% | 2.21x |
| Texas Media | 1.89% | 1.68x |
| Minnesota Local News Cluster | 1.60% | 1.60x |
| Baltimore Cluster | 1.89% | 1.53x |
| Colorado News | 2.38% | 1.50x |
| Chicago Cluster | 1.75% | 1.36x |
| Florida Local News Cluster | 2.17% | 1.31x |
| Chain Restaurants | 2.15% | 1.28x |
| South Florida Cluster | 1.81% | 1.23x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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