Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 929 thousand unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 2.18% | 1.71x |
| Houston Trip Planners | 2.34% | 1.58x |
| Painting Hobbyist | 2.07% | 1.45x |
| Texas Trip Planners | 2.22% | 1.43x |
| Penn State Nittany Lions Fans | 1.19% | 1.41x |
| Dallas Cowboys Fans | 1.73% | 1.41x |
| Tampa and St Petersburg Trip Planners | 1.20% | 1.41x |
| Hard Rock Hotel & Casino Trip Planners | 1.99% | 1.41x |
| Federal Employees | 1.41% | 1.40x |
| San Antonio Spurs Fans | 1.24% | 1.39x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
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APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.52% | 14.43x |
| Hollister | 3.62% | 14.14x |
| Charlotte Russe | 3.55% | 13.36x |
| Abercrombie & Fitch | 5.42% | 13.01x |
| Aeropostale | 5.56% | 12.78x |
| Zumiez | 5.38% | 12.64x |
| Journeys | 5.34% | 12.28x |
| Express | 4.05% | 11.91x |
| Jos A. Bank Clothiers | 5.67% | 11.32x |
| Gymboree | 4.50% | 10.99x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.07% | 3.50x |
| Minnesota Community Business Cluster | 0.73% | 2.85x |
| Mysticism | 0.04% | 2.77x |
| Texas News | 1.33% | 2.59x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.04% | 2.31x |
| Meeting Planning & Hotels | 0.08% | 2.15x |
| Apartment & Community Real Estate Researchers | 0.04% | 2.10x |
| Central & South American News | 0.17% | 1.96x |
| Minnesota Local News Cluster | 1.77% | 1.93x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.05% | 1.91x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
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DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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