Dstillery Audiences

VISIONWORKS

Audience Size: 198.1 Thousand Devices

Explore the Visionworks Audience

Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 198.1 thousand unique devices whose actions qualify for the Visionworks audience.

Dstillery Crafted Audiences

INTERESTS

The Visionworks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Visionworks audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.15x
Sporty and Sports Car Auto Intenders 1.44% 1.84x
Readers of Hispanic Content 2.87% 1.78x
Infiniti Vehicle Shoppers 3.44% 1.75x
Los Angeles Rams Fans 3.44% 1.73x
Texas County and Local Fair Visitors 4.50% 1.72x
Houston Activity Researchers 2.94% 1.68x
Texas Longhorn Fans 4.18% 1.68x
Texas Energy Providers 4.18% 1.68x
Colombia Trip Planners 3.62% 1.67x
Composition Percentage: The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Visionworks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Visionworks audience is Aeropostale.

Location Composition Index
Aeropostale 9.13% 13.01x
Express 9.60% 11.93x
Journeys 12.94% 11.26x
Buckle 8.59% 11.14x
Ann Taylor 1.27% 11.03x
Hollister 5.20% 10.95x
Victoria's Secret 12.65% 10.92x
Forever 21 4.52% 10.86x
Zumiez 6.63% 10.78x
American Eagle Outfitters 6.99% 9.37x
Composition Percentage: The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Visionworks audience is Illinois.

Content Affinity Composition Index
Illinois 0.25% 6.20x
New England & Ivy League Sports 0.19% 5.32x
Brazil & Portugal News 0.25% 5.14x
Central & South American News 0.31% 4.15x
Pre-Built Home Researchers 0.11% 3.92x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.19% 3.90x
Eye Health & Vision 0.11% 3.73x
Home Remodeling 0.13% 3.58x
Spanish Health & Wellness 0.25% 3.57x
Medical Supplies and Information 0.12% 3.42x
Composition Percentage: The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Visionworks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male