Explore the Visionworks Audience
Below you'll find more information about the Visionworks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Visionworks audience.
INTERESTS
The Visionworks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Visionworks audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 4.48% | 1.76x |
| Houston Trip Planners | 4.48% | 1.72x |
| Texas Energy Providers | 3.62% | 1.60x |
| Texas County and Local Fair Visitors | 3.65% | 1.57x |
| Hard Rock Hotel & Casino Trip Planners | 3.17% | 1.44x |
| Dallas Cowboys Fans | 3.12% | 1.44x |
| Austin Trip Planners | 3.62% | 1.43x |
| Readers of Puerto Rican Content | 2.87% | 1.41x |
| Texas State Fairs | 3.23% | 1.40x |
| Dallas Mavericks Fans | 2.91% | 1.40x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Interest attribute.
Index: A comparison of the Visionworks audience to the internet population.
Curious about what else the Visionworks audience is interested in?
Sign Up
APPAREL RETAILERS
The Visionworks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Visionworks audience is Buckle.
| Location | Composition | Index |
| Buckle | 15.30% | 12.31x |
| Charlotte Russe | 7.82% | 11.28x |
| Zumiez | 17.81% | 10.93x |
| Aeropostale | 15.56% | 10.88x |
| Hollister | 11.35% | 10.58x |
| Express | 16.58% | 10.55x |
| LL Bean | 1.37% | 10.21x |
| Abercrombie & Fitch | 3.48% | 9.83x |
| American Eagle Outfitters | 14.76% | 9.56x |
| Journeys | 16.97% | 9.43x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Location attribute.
Index: A comparison of the Visionworks audience to the internet population.
Want to find more of the Visionworks audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Visionworks audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.07% | 6.09x |
| Survival Guides | 0.04% | 4.10x |
| Meeting Planning & Hotels | 0.12% | 3.70x |
| Franco-African Cluster | 0.03% | 3.70x |
| Home Office Products | 0.03% | 3.53x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.17x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.16x |
| Malaya | 0.02% | 3.14x |
| Lacrosse College Athletics | 0.19% | 3.00x |
| ISPs & Local Services | 0.01% | 2.71x |
Composition Percentage:
The overlap percentage between the Visionworks audience and the Content Affinity attribute.
Index: A comparison of the Visionworks audience to the internet population.
Want to see more of the Content Affinities the Visionworks audience visits?
Sign Up
DEMOGRAPHICS
The Visionworks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Visionworks audience?
Sign Up