Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 628.3 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 628.3 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.07% 3.24x
New York City Events Researchers 2.11% 2.24x
Palm Beach Trip Planners 3.07% 1.97x
Readers of Puerto Rican Content 3.70% 1.89x
Social Distancing Content Readers 1.27% 1.86x
Western Canada Skiers and Snowboarders 2.61% 1.83x
United Nations Donors 1.97% 1.82x
College Professors 2.08% 1.81x
School Closings Updates Readers 0.99% 1.80x
Burger Enthusiast 3.35% 1.76x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.05% 9.81x
Supreme 0.03% 6.21x
Johnston and Murphy 0.02% 5.07x
REI 2.19% 4.70x
Topshop 0.12% 4.29x
Intermix 0.33% 4.17x
Armani 1.35% 3.80x
Lorna Jane 0.55% 3.78x
Saint Laurent Paris 0.30% 3.70x
Bonobos 0.83% 3.62x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.09% 5.18x
Spam Call Number Searchers 0.18% 4.97x
Illinois College Sports 0.11% 4.91x
Smart Travel 0.18% 4.46x
Pacific Northwest Sports & News Cluster 0.99% 4.08x
Crossword & Puzzle Players 0.25% 3.85x
Internet Service Provider Sites 0.14% 3.84x
Rhode Island Cluster 0.95% 3.82x
Weight Lifting Enthusiasts 0.21% 3.73x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.14% 3.65x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male