Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 167 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.20% | 3.98x |
| Telemedicine Content Readers | 0.76% | 2.45x |
| Trendy Shoe Shoppers | 0.76% | 2.24x |
| New York City Events Researchers | 2.19% | 2.24x |
| Getaways Researchers | 1.68% | 2.18x |
| Mens Business Clothes Shoppers | 0.66% | 2.18x |
| Home Goods Shoppers | 2.03% | 2.15x |
| Wireless Headphone Researchers | 0.18% | 2.08x |
| Modern Art Museum Researchers | 1.78% | 1.98x |
| Beach House Second Home Owners | 0.66% | 1.97x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 6.05% | 10.47x |
| Uniqlo | 0.52% | 9.88x |
| Gap | 3.53% | 8.73x |
| REI | 0.84% | 8.62x |
| Express Outlets | 0.67% | 8.44x |
| Topshop | 0.06% | 8.26x |
| Lululemon | 1.98% | 7.34x |
| Joe's Jeans | 0.05% | 7.30x |
| Intermix | 0.16% | 7.10x |
| Zara | 0.64% | 6.64x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.14% | 4.82x |
| Maps & Navigation | 0.15% | 4.72x |
| Private Aviation | 0.18% | 4.55x |
| New York City Education & News Cluster | 0.31% | 4.41x |
| Motorsports | 0.08% | 3.81x |
| US Military Cluster | 0.15% | 3.71x |
| School Curriculum | 0.12% | 3.60x |
| Teen Hair | 0.10% | 3.32x |
| Conservatives & Conspiracies | 0.20% | 3.30x |
| Spam Call Number Searchers | 0.07% | 3.20x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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