Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 662.2 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.65% | 1.99x |
| Online Grocery Shoppers | 4.88% | 1.89x |
| Caribbean Trip Planners | 2.11% | 1.74x |
| Real Estate Decision Makers | 3.74% | 1.69x |
| Readers of Dominican Republic Content | 2.48% | 1.68x |
| Readers of Caribbean Content | 2.34% | 1.66x |
| Readers of Puerto Rican Content | 1.83% | 1.66x |
| Broadway Fans | 1.61% | 1.66x |
| Restaurant Menu Researchers | 1.83% | 1.62x |
| New York Rangers Fans | 1.58% | 1.59x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Zara.
| Location | Composition | Index |
| Zara | 2.88% | 17.52x |
| Club Monaco | 1.57% | 17.38x |
| H&M | 4.19% | 17.27x |
| Levi Strauss | 1.19% | 16.58x |
| Armani | 2.15% | 16.25x |
| Uniqlo | 1.25% | 16.00x |
| Hugo Boss | 1.42% | 15.60x |
| Supreme | 0.19% | 15.56x |
| American Apparel | 2.64% | 15.51x |
| Saint Laurent Paris | 0.86% | 15.29x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.75% | 4.10x |
| New York City Real Estate Research Cluster | 1.22% | 3.88x |
| NYC Tourist Attractions | 1.89% | 3.19x |
| New York City Family & Activity Cluster | 1.33% | 2.85x |
| Serbia & Albania Cluster | 0.05% | 2.69x |
| Illinois Education | 0.14% | 2.64x |
| Philanthropy - Nonprofits | 0.09% | 2.59x |
| Caribbean Cluster | 0.25% | 2.13x |
| Hudson Valley New York Media | 0.50% | 2.03x |
| Broadway Information | 0.49% | 1.98x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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