Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 189.1 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 189.1 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.23% 2.12x
Ivy League College Researchers 0.23% 1.85x
Men's Shoe Shoppers 1.16% 1.75x
North West State Fair Visitors 4.01% 1.74x
Supermarket Shoppers 1.23% 1.71x
New York Jets Fans 1.85% 1.65x
NHL Fans 1.62% 1.60x
Gas Discount Researchers 0.26% 1.58x
Mood Lifters Researchers 1.77% 1.56x
Brooklyn Nets Fans 2.16% 1.54x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Uniqlo.

Location Composition Index
Uniqlo 0.89% 19.51x
Topshop 0.13% 17.07x
Everlane 0.05% 16.31x
Mens Wearhouse 6.19% 15.91x
Express Outlets 0.94% 13.88x
Intermix 0.25% 12.66x
Gap 2.34% 11.99x
The Childrens Place 2.55% 11.73x
Supreme 0.07% 11.72x
Joe's Jeans 0.07% 11.31x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 0.19% 5.13x
New York City Education & News Cluster 0.23% 4.41x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.83x
Sports - Climbing, Non-traditional 0.62% 3.48x
Peru Media 0.23% 3.28x
Spam Call Number Searchers 0.07% 3.20x
Pacific Northwest Information Research Cluster 2.47% 2.79x
Spain News - Madrid & Seville 0.62% 2.60x
Computers & Accessories 1.08% 2.51x
Tennis, Golf & Boxing 0.08% 2.45x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female