Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 662.2 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 662.2 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.65% 1.99x
Online Grocery Shoppers 4.88% 1.89x
Caribbean Trip Planners 2.11% 1.74x
Real Estate Decision Makers 3.74% 1.69x
Readers of Dominican Republic Content 2.48% 1.68x
Readers of Caribbean Content 2.34% 1.66x
Readers of Puerto Rican Content 1.83% 1.66x
Broadway Fans 1.61% 1.66x
Restaurant Menu Researchers 1.83% 1.62x
New York Rangers Fans 1.58% 1.59x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Zara.

Location Composition Index
Zara 2.88% 17.52x
Club Monaco 1.57% 17.38x
H&M 4.19% 17.27x
Levi Strauss 1.19% 16.58x
Armani 2.15% 16.25x
Uniqlo 1.25% 16.00x
Hugo Boss 1.42% 15.60x
Supreme 0.19% 15.56x
American Apparel 2.64% 15.51x
Saint Laurent Paris 0.86% 15.29x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.75% 4.10x
New York City Real Estate Research Cluster 1.22% 3.88x
NYC Tourist Attractions 1.89% 3.19x
New York City Family & Activity Cluster 1.33% 2.85x
Serbia & Albania Cluster 0.05% 2.69x
Illinois Education 0.14% 2.64x
Philanthropy - Nonprofits 0.09% 2.59x
Caribbean Cluster 0.25% 2.13x
Hudson Valley New York Media 0.50% 2.03x
Broadway Information 0.49% 1.98x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male