Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 917.8 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 917.8 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.63% 2.75x
Ballet Enthusiasts 4.49% 2.51x
Real Estate Decision Makers 4.38% 2.41x
New York Trip Planners 4.41% 2.36x
Restaurant Menu Researchers 4.15% 2.30x
Online Grocery Shoppers 4.63% 2.25x
Burger Enthusiast 0.07% 2.15x
Northeastern Voters 3.93% 2.05x
Social Distancing Content Readers 0.07% 2.02x
Stay-at-Home Parents 3.82% 1.97x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.50% 30.02x
Supreme 0.41% 23.55x
Intermix 1.81% 16.80x
Topshop 0.86% 16.17x
Uniqlo 3.69% 14.78x
Zara 5.66% 14.41x
Calvin Klein 0.90% 13.12x
American Apparel 5.97% 12.92x
Club Monaco 2.33% 12.66x
Saint Laurent Paris 1.59% 12.38x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.06% 5.49x
New York City Education & News Cluster 1.36% 5.13x
New York City Real Estate Research Cluster 2.10% 5.13x
Foreign Language Education 0.26% 4.82x
Job Interview Process 0.15% 4.45x
Shipping & Logistics 0.08% 4.41x
Discount Shopping 0.11% 4.24x
Writing Resources 0.22% 4.09x
Hudson Valley New York Media 1.91% 3.98x
Costumes 0.07% 3.95x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male