Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.8 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 3.97% 2.49x
New York City Events Researchers 3.55% 2.48x
Ballet Enthusiasts 3.34% 2.36x
New York Trip Planners 3.69% 2.24x
Restaurant Menu Researchers 2.51% 2.03x
Real Estate Decision Makers 3.79% 2.01x
Caribbean Trip Planners 2.93% 1.97x
Broadway Fans 2.31% 1.89x
Brooklyn Nets Fans 2.06% 1.86x
Stay-at-Home Parents 2.95% 1.81x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.37% 25.45x
Supreme 0.48% 13.88x
Levi Strauss 2.08% 13.38x
Intermix 1.61% 13.19x
Club Monaco 1.70% 13.12x
Zara 4.88% 12.84x
Uniqlo 2.16% 11.46x
Gap 12.96% 11.26x
Saint Laurent Paris 1.42% 10.99x
Armani 4.39% 10.84x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.36% 4.94x
New York City Education & News Cluster 2.22% 4.61x
New York City Real Estate Research Cluster 1.96% 4.21x
Germany Cluster 0.04% 3.78x
NYC Tourist Attractions 2.61% 3.66x
Serbia & Albania Cluster 0.08% 3.52x
Alternative Streaming Services 0.06% 3.14x
New York City Family & Activity Cluster 1.91% 2.94x
French News & Gossip Cluster 0.09% 2.65x
Caribbean Cluster 0.34% 2.56x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male