Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.5 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.78x
New York City Events Researchers 5.91% 2.69x
Ballet Enthusiasts 5.84% 2.49x
Online Grocery Shoppers 5.73% 2.37x
New York Trip Planners 4.96% 2.15x
Restaurant Menu Researchers 4.23% 2.09x
Real Estate Decision Makers 4.87% 2.07x
Caribbean Trip Planners 3.98% 1.86x
Opera Enthusiasts 3.89% 1.85x
Broadway Fans 3.83% 1.84x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Supreme.

Location Composition Index
Supreme 0.44% 19.76x
Everlane 0.48% 19.49x
Topshop 1.10% 13.30x
Intermix 2.06% 12.83x
Uniqlo 4.00% 11.82x
Calvin Klein 1.03% 11.59x
Zara 5.78% 11.46x
Club Monaco 2.66% 11.11x
American Apparel 6.44% 11.10x
Saint Laurent Paris 1.83% 10.52x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.16% 6.12x
NYC Tourist Attractions 2.53% 4.76x
New York City Real Estate Research Cluster 1.78% 4.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 4.27x
Teaching Abroad 0.04% 4.04x
Franco-African Cluster 0.04% 4.00x
Local & Travel England - North Midlands 0.01% 3.59x
Greece Cluster 0.05% 3.52x
Italy Cluster 0.04% 3.45x
Russia Cluster 0.12% 3.44x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male