Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 189.1 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.23% | 2.12x |
| Ivy League College Researchers | 0.23% | 1.85x |
| Men's Shoe Shoppers | 1.16% | 1.75x |
| North West State Fair Visitors | 4.01% | 1.74x |
| Supermarket Shoppers | 1.23% | 1.71x |
| New York Jets Fans | 1.85% | 1.65x |
| NHL Fans | 1.62% | 1.60x |
| Gas Discount Researchers | 0.26% | 1.58x |
| Mood Lifters Researchers | 1.77% | 1.56x |
| Brooklyn Nets Fans | 2.16% | 1.54x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.89% | 19.51x |
| Topshop | 0.13% | 17.07x |
| Everlane | 0.05% | 16.31x |
| Mens Wearhouse | 6.19% | 15.91x |
| Express Outlets | 0.94% | 13.88x |
| Intermix | 0.25% | 12.66x |
| Gap | 2.34% | 11.99x |
| The Childrens Place | 2.55% | 11.73x |
| Supreme | 0.07% | 11.72x |
| Joe's Jeans | 0.07% | 11.31x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Legal Information Research Cluster.
| Content Affinity | Composition | Index |
| Legal Information Research Cluster | 0.19% | 5.13x |
| New York City Education & News Cluster | 0.23% | 4.41x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.83x |
| Sports - Climbing, Non-traditional | 0.62% | 3.48x |
| Peru Media | 0.23% | 3.28x |
| Spam Call Number Searchers | 0.07% | 3.20x |
| Pacific Northwest Information Research Cluster | 2.47% | 2.79x |
| Spain News - Madrid & Seville | 0.62% | 2.60x |
| Computers & Accessories | 1.08% | 2.51x |
| Tennis, Golf & Boxing | 0.08% | 2.45x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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