Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.52% | 2.18x |
| New York City Events Researchers | 3.73% | 2.18x |
| Ballet Enthusiasts | 3.85% | 2.11x |
| New York Trip Planners | 3.78% | 1.95x |
| Restaurant Menu Researchers | 3.00% | 1.93x |
| Real Estate Decision Makers | 3.80% | 1.91x |
| Readers of Dominican Republic Content | 3.24% | 1.80x |
| Readers of Puerto Rican Content | 3.17% | 1.73x |
| Readers of South American Content | 3.17% | 1.70x |
| Readers of Caribbean Content | 3.32% | 1.69x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.41% | 18.09x |
| Supreme | 0.40% | 16.26x |
| Intermix | 1.86% | 11.52x |
| Topshop | 1.01% | 11.43x |
| Uniqlo | 3.29% | 10.87x |
| Zara | 4.85% | 10.79x |
| Anthropologie | 2.41% | 10.78x |
| Calvin Klein | 0.89% | 10.60x |
| American Apparel | 5.92% | 9.93x |
| Club Monaco | 2.24% | 9.52x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.02% | 4.08x |
| New York City Education & News Cluster | 1.32% | 4.03x |
| New York City Real Estate Research Cluster | 1.51% | 3.77x |
| Romanian News | 0.04% | 3.75x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.67x |
| Local & Travel England - North Midlands | 0.01% | 3.59x |
| NYC Tourist Attractions | 1.72% | 3.45x |
| French News & Gossip Cluster | 0.09% | 3.15x |
| Environmental Conservation | 0.01% | 3.06x |
| Franchising | 0.05% | 3.02x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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