Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.4 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.37% 2.50x
New York Trip Planners 3.21% 2.36x
Ballet Enthusiasts 3.12% 2.35x
Online Grocery Shoppers 5.45% 2.03x
Caribbean Trip Planners 2.70% 2.03x
Restaurant Menu Researchers 2.47% 2.03x
Broadway Fans 2.17% 1.95x
Real Estate Decision Makers 5.01% 1.85x
Major Airline Customers 2.87% 1.82x
Last Minute Travelers 2.20% 1.77x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.34% 30.62x
Club Monaco 1.89% 16.00x
Levi Strauss 1.93% 14.50x
Intermix 1.44% 14.29x
Zara 4.44% 14.14x
Supreme 0.39% 13.77x
Armani 3.47% 13.22x
Uniqlo 1.97% 12.76x
Saint Laurent Paris 1.34% 12.73x
H&M 6.14% 12.49x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.24% 5.06x
New York City Real Estate Research Cluster 1.63% 4.40x
NYC Tourist Attractions 2.19% 3.57x
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.18x
New York City Family & Activity Cluster 1.61% 2.95x
Bulgaria Cluster 0.02% 2.92x
Greece Cluster 0.05% 2.91x
Russia Cluster 0.12% 2.71x
Local & Travel England - East Midlands 0.02% 2.65x
Serbia & Albania Cluster 0.05% 2.44x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male