Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 415.4 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 415.4 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 1.91% 2.46x
Modern Art Museum Researchers 1.35% 2.36x
School Closings Updates Readers 0.93% 2.20x
Ballet Enthusiasts 2.32% 2.09x
Mac Users 1.07% 1.99x
Broadway Fans 1.63% 1.95x
Seattle Seahawks Fans 4.09% 1.94x
Office Reopening Researchers 1.39% 1.90x
Thrift Store Shoppers 1.63% 1.79x
Caribbean Trip Planners 3.07% 1.78x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Supreme.

Location Composition Index
Supreme 0.03% 7.25x
Everlane 0.04% 7.16x
Johnston and Murphy 0.04% 5.11x
REI 2.60% 4.71x
Topshop 0.16% 4.65x
Intermix 0.38% 4.28x
Lorna Jane 0.72% 4.24x
Armani 1.63% 3.85x
Saint Laurent Paris 0.37% 3.72x
Club Monaco 0.61% 3.53x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.70% 9.19x
New York City Education & News Cluster 0.28% 5.44x
Arabic News 0.12% 5.32x
Brazil & Portugal News 0.14% 4.16x
Motorsports 0.08% 3.81x
Home Remodeling 0.07% 3.66x
Healthcare - Doctors & Diagnosis 0.09% 3.64x
Aid Groups 0.09% 3.56x
New York City Real Estate Research Cluster 0.51% 3.34x
Spam Call Number Searchers 0.07% 3.20x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male