Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 238.9 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 1.78% 2.04x
North West State Fair Visitors 4.74% 1.81x
Washington Skiers and Snowboarders 3.83% 1.81x
United Arab Emirates Trip Planners 2.65% 1.79x
SEO Specialists 3.15% 1.78x
Seattle Seahawks Fans 3.92% 1.77x
Fast Fashion Shoppers 3.10% 1.76x
Fort Lauderdale Trip Planners 4.01% 1.73x
Luxury Department Store Shoppers 3.74% 1.69x
School Closings Updates Readers 1.37% 1.69x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Topshop.

Location Composition Index
Topshop 0.05% 7.94x
REI 1.00% 7.26x
H&M 2.60% 6.13x
Mens Wearhouse 5.43% 5.97x
Calvin Klein 0.10% 5.95x
Bonobos 0.34% 5.43x
Zara 0.56% 5.25x
Uniqlo 0.30% 5.01x
Intermix 0.10% 4.98x
Lorna Jane 0.18% 4.90x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.37% 4.59x
India Cluster 0.41% 3.96x
Internet Service Provider Sites 0.14% 3.84x
Comedy Content 0.09% 3.78x
China Cluster 0.23% 3.65x
Pacific Northwest Sports & News Cluster 1.19% 3.45x
Smart Travel 0.23% 3.14x
New England Universities 0.27% 2.97x
Pakistan Cluster 0.18% 2.88x
MBA Education 0.09% 2.79x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female