Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 158.6 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 158.6 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.78% 2.83x
North East State Fair Visitors 3.59% 2.56x
Indie Coffee Shoppers 2.59% 2.38x
Legal News Readers 2.39% 2.30x
Hanukkah Decorations Shoppers 2.79% 2.24x
Seattle Seahawks Fans 2.79% 2.23x
Las Vegas Nightlife Researchers 2.59% 2.22x
Readers of Caribbean Content 3.59% 2.20x
Jazz Music Fans 1.99% 2.07x
Bitcoin Enthusiasts 2.19% 2.03x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Topshop.

Location Composition Index
Topshop 0.09% 15.31x
Uniqlo 0.69% 12.67x
Intermix 0.33% 12.65x
Zara 1.30% 11.52x
REI 1.93% 10.68x
Saint Laurent Paris 0.22% 9.67x
Club Monaco 0.43% 9.33x
American Apparel 1.19% 9.19x
Lorna Jane 0.23% 9.16x
Urban Outfitters 2.05% 8.83x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.99% 11.01x
LGBTQ Advocacy 1.00% 5.55x
Motorcycle Racing Researchers 0.24% 5.26x
Grilling 0.24% 4.36x
New York City Education & News Cluster 0.32% 4.29x
Collectibles - Coins & Sports Cards 0.24% 4.04x
Pacific Northwest Sports & News Cluster 0.80% 3.97x
Crossword & Puzzle Players 0.40% 3.92x
Bathrooms & Plumbing 0.14% 3.75x
Perfume, Makeup & Cosmetics 0.13% 3.50x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female