Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 628.3 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 3.24x |
| New York City Events Researchers | 2.11% | 2.24x |
| Palm Beach Trip Planners | 3.07% | 1.97x |
| Readers of Puerto Rican Content | 3.70% | 1.89x |
| Social Distancing Content Readers | 1.27% | 1.86x |
| Western Canada Skiers and Snowboarders | 2.61% | 1.83x |
| United Nations Donors | 1.97% | 1.82x |
| College Professors | 2.08% | 1.81x |
| School Closings Updates Readers | 0.99% | 1.80x |
| Burger Enthusiast | 3.35% | 1.76x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 9.81x |
| Supreme | 0.03% | 6.21x |
| Johnston and Murphy | 0.02% | 5.07x |
| REI | 2.19% | 4.70x |
| Topshop | 0.12% | 4.29x |
| Intermix | 0.33% | 4.17x |
| Armani | 1.35% | 3.80x |
| Lorna Jane | 0.55% | 3.78x |
| Saint Laurent Paris | 0.30% | 3.70x |
| Bonobos | 0.83% | 3.62x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.09% | 5.18x |
| Spam Call Number Searchers | 0.18% | 4.97x |
| Illinois College Sports | 0.11% | 4.91x |
| Smart Travel | 0.18% | 4.46x |
| Pacific Northwest Sports & News Cluster | 0.99% | 4.08x |
| Crossword & Puzzle Players | 0.25% | 3.85x |
| Internet Service Provider Sites | 0.14% | 3.84x |
| Rhode Island Cluster | 0.95% | 3.82x |
| Weight Lifting Enthusiasts | 0.21% | 3.73x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.14% | 3.65x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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