Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 3.67% | 3.48x |
| Heartburn Sufferers | 3.67% | 3.06x |
| Live Concert Fans | 4.00% | 3.04x |
| New York Trip Planners | 4.33% | 3.03x |
| Women's Fitness Enthusiasts | 3.00% | 2.83x |
| Nutrition Conscious Eaters | 3.00% | 2.82x |
| Pet Boarding and Sitter Researchers | 3.33% | 2.78x |
| Weight Loss Researchers | 3.33% | 2.77x |
| Social Distancing Content Readers | 2.33% | 2.77x |
| Spanish Language Learners | 4.00% | 2.76x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 10.28x |
| American Apparel | 1.42% | 10.27x |
| Calvin Klein | 0.21% | 10.26x |
| Intermix | 0.27% | 10.24x |
| Uniqlo | 0.64% | 10.12x |
| Zara | 1.19% | 9.77x |
| Bonobos | 0.65% | 9.73x |
| Saint Laurent Paris | 0.25% | 9.59x |
| Armani | 1.05% | 9.10x |
| REI | 1.54% | 8.65x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 2.33% | 9.38x |
| High-End Audio | 1.33% | 7.30x |
| Graphic Design | 1.33% | 4.24x |
| Vegetarian Diet | 1.67% | 4.13x |
| Photography | 1.33% | 4.09x |
| New Parents | 0.45% | 3.95x |
| Coupons & Family | 1.33% | 3.93x |
| India Cluster | 0.40% | 3.92x |
| Women Shoppers | 0.30% | 3.90x |
| Bathrooms & Plumbing | 0.14% | 3.75x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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