Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.3 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.29% 2.86x
Online Grocery Shoppers 5.63% 2.62x
Ballet Enthusiasts 4.98% 2.48x
Real Estate Decision Makers 4.23% 2.45x
New York Trip Planners 4.72% 2.45x
Restaurant Menu Researchers 3.97% 2.30x
Miami Trip Planners 4.04% 2.02x
Caribbean Trip Planners 3.61% 2.01x
Burger Enthusiast 0.07% 1.97x
Readers of Puerto Rican Content 3.97% 1.94x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.51% 23.18x
Supreme 0.43% 20.41x
Topshop 1.02% 14.46x
Intermix 1.96% 14.43x
Uniqlo 3.83% 12.63x
Zara 5.76% 12.57x
Calvin Klein 1.00% 12.18x
American Apparel 6.21% 11.70x
Club Monaco 2.57% 11.62x
Joe's Jeans 0.46% 11.13x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.07% 7.64x
New York City Education & News Cluster 1.92% 5.83x
Scuba Diving 0.05% 5.07x
NYC Tourist Attractions 2.42% 5.07x
New York City Real Estate Research Cluster 2.06% 5.01x
Franchising 0.05% 4.50x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.83x
Visa & Immigration 0.12% 3.78x
New York City Family & Activity Cluster 2.77% 3.58x
Marketing Professionals 0.43% 3.52x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male