Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.02% | 2.22x |
| Online Grocery Shoppers | 4.01% | 2.10x |
| Ballet Enthusiasts | 3.86% | 2.09x |
| New York Trip Planners | 4.44% | 2.07x |
| New York Mets Fans | 2.37% | 1.87x |
| New York Rangers Fans | 2.46% | 1.84x |
| Restaurant Menu Researchers | 2.73% | 1.81x |
| Caribbean Trip Planners | 3.16% | 1.80x |
| Broadway Fans | 2.83% | 1.77x |
| Readers of Dominican Republic Content | 2.12% | 1.73x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.39% | 21.90x |
| Supreme | 0.47% | 13.76x |
| Intermix | 1.66% | 12.58x |
| Zara | 4.73% | 11.94x |
| Topshop | 0.53% | 11.67x |
| Uniqlo | 2.42% | 10.75x |
| Levi Strauss | 2.18% | 10.70x |
| Club Monaco | 1.82% | 10.34x |
| Gap | 12.28% | 10.29x |
| American Apparel | 5.81% | 10.09x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.04% | 3.77x |
| Content Streamers & Downloaders | 0.02% | 3.72x |
| New York City Real Estate Research Cluster | 2.14% | 3.47x |
| ISPs & Local Services | 0.02% | 3.31x |
| NYC Tourist Attractions | 2.73% | 3.13x |
| Greece Cluster | 0.05% | 2.87x |
| England Tourism | 0.02% | 2.86x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.86x |
| New York City Family & Activity Cluster | 2.60% | 2.84x |
| Canadian Lifestyle | 0.05% | 2.61x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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