Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.8 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.02% 2.22x
Online Grocery Shoppers 4.01% 2.10x
Ballet Enthusiasts 3.86% 2.09x
New York Trip Planners 4.44% 2.07x
New York Mets Fans 2.37% 1.87x
New York Rangers Fans 2.46% 1.84x
Restaurant Menu Researchers 2.73% 1.81x
Caribbean Trip Planners 3.16% 1.80x
Broadway Fans 2.83% 1.77x
Readers of Dominican Republic Content 2.12% 1.73x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.39% 21.90x
Supreme 0.47% 13.76x
Intermix 1.66% 12.58x
Zara 4.73% 11.94x
Topshop 0.53% 11.67x
Uniqlo 2.42% 10.75x
Levi Strauss 2.18% 10.70x
Club Monaco 1.82% 10.34x
Gap 12.28% 10.29x
American Apparel 5.81% 10.09x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.04% 3.77x
Content Streamers & Downloaders 0.02% 3.72x
New York City Real Estate Research Cluster 2.14% 3.47x
ISPs & Local Services 0.02% 3.31x
NYC Tourist Attractions 2.73% 3.13x
Greece Cluster 0.05% 2.87x
England Tourism 0.02% 2.86x
France Online Music & Quiz Content Cluster 0.04% 2.86x
New York City Family & Activity Cluster 2.60% 2.84x
Canadian Lifestyle 0.05% 2.61x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male