Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 1.78% | 2.04x |
| North West State Fair Visitors | 4.74% | 1.81x |
| Washington Skiers and Snowboarders | 3.83% | 1.81x |
| United Arab Emirates Trip Planners | 2.65% | 1.79x |
| SEO Specialists | 3.15% | 1.78x |
| Seattle Seahawks Fans | 3.92% | 1.77x |
| Fast Fashion Shoppers | 3.10% | 1.76x |
| Fort Lauderdale Trip Planners | 4.01% | 1.73x |
| Luxury Department Store Shoppers | 3.74% | 1.69x |
| School Closings Updates Readers | 1.37% | 1.69x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 7.94x |
| REI | 1.00% | 7.26x |
| H&M | 2.60% | 6.13x |
| Mens Wearhouse | 5.43% | 5.97x |
| Calvin Klein | 0.10% | 5.95x |
| Bonobos | 0.34% | 5.43x |
| Zara | 0.56% | 5.25x |
| Uniqlo | 0.30% | 5.01x |
| Intermix | 0.10% | 4.98x |
| Lorna Jane | 0.18% | 4.90x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.37% | 4.59x |
| India Cluster | 0.41% | 3.96x |
| Internet Service Provider Sites | 0.14% | 3.84x |
| Comedy Content | 0.09% | 3.78x |
| China Cluster | 0.23% | 3.65x |
| Pacific Northwest Sports & News Cluster | 1.19% | 3.45x |
| Smart Travel | 0.23% | 3.14x |
| New England Universities | 0.27% | 2.97x |
| Pakistan Cluster | 0.18% | 2.88x |
| MBA Education | 0.09% | 2.79x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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