Explore the Vitamin Shoppe Audience
Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 43.1 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.
INTERESTS
The Vitamin Shoppe audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vitamin Shoppe audience is Readers of Puerto Rican Content.
| Interest | Composition | Index |
| Readers of Puerto Rican Content | 3.85% | 2.05x |
| SEO Specialists | 3.42% | 2.05x |
| New York City Events Researchers | 2.50% | 1.98x |
| Ballet Enthusiasts | 2.85% | 1.97x |
| Sci-Fi Show Watchers | 4.21% | 1.95x |
| School Closings Updates Readers | 1.64% | 1.89x |
| Washington Skiers and Snowboarders | 3.78% | 1.87x |
| Blockbuster Movie Fans | 3.71% | 1.86x |
| Crypto Market Investors | 3.21% | 1.82x |
| Romance Movie and TV enthusiasts | 3.50% | 1.81x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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APPAREL RETAILERS
The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 13.95x |
| Uniqlo | 0.40% | 12.32x |
| Intermix | 0.22% | 11.69x |
| Zara | 0.86% | 11.35x |
| Club Monaco | 0.30% | 11.00x |
| REI | 1.70% | 10.83x |
| Urban Outfitters | 1.95% | 10.75x |
| Armani | 0.54% | 9.43x |
| H&M | 3.05% | 9.23x |
| Mens Wearhouse | 8.84% | 9.11x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).
| Content Affinity | Composition | Index |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.29% | 5.62x |
| Film Production | 0.21% | 5.50x |
| Motorcycle Racing Researchers | 0.29% | 5.00x |
| Cardiac & Other Health Research | 0.21% | 4.61x |
| Rhode Island Cluster | 1.78% | 4.54x |
| Nursing | 0.29% | 4.32x |
| NYC Tourist Attractions | 0.86% | 4.15x |
| Bird Watching | 0.13% | 3.97x |
| Auto Tires & Parts Repair Researchers | 0.21% | 3.86x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.83x |
Composition Percentage:
The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
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DEMOGRAPHICS
The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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