Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 95.5 Thousand Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 3.67% 3.48x
Heartburn Sufferers 3.67% 3.06x
Live Concert Fans 4.00% 3.04x
New York Trip Planners 4.33% 3.03x
Women's Fitness Enthusiasts 3.00% 2.83x
Nutrition Conscious Eaters 3.00% 2.82x
Pet Boarding and Sitter Researchers 3.33% 2.78x
Weight Loss Researchers 3.33% 2.77x
Social Distancing Content Readers 2.33% 2.77x
Spanish Language Learners 4.00% 2.76x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 10.28x
American Apparel 1.42% 10.27x
Calvin Klein 0.21% 10.26x
Intermix 0.27% 10.24x
Uniqlo 0.64% 10.12x
Zara 1.19% 9.77x
Bonobos 0.65% 9.73x
Saint Laurent Paris 0.25% 9.59x
Armani 1.05% 9.10x
REI 1.54% 8.65x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.33% 9.38x
High-End Audio 1.33% 7.30x
Graphic Design 1.33% 4.24x
Vegetarian Diet 1.67% 4.13x
Photography 1.33% 4.09x
New Parents 0.45% 3.95x
Coupons & Family 1.33% 3.93x
India Cluster 0.40% 3.92x
Women Shoppers 0.30% 3.90x
Bathrooms & Plumbing 0.14% 3.75x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female