Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.8 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.52% 2.18x
New York City Events Researchers 3.73% 2.18x
Ballet Enthusiasts 3.85% 2.11x
New York Trip Planners 3.78% 1.95x
Restaurant Menu Researchers 3.00% 1.93x
Real Estate Decision Makers 3.80% 1.91x
Readers of Dominican Republic Content 3.24% 1.80x
Readers of Puerto Rican Content 3.17% 1.73x
Readers of South American Content 3.17% 1.70x
Readers of Caribbean Content 3.32% 1.69x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.41% 18.09x
Supreme 0.40% 16.26x
Intermix 1.86% 11.52x
Topshop 1.01% 11.43x
Uniqlo 3.29% 10.87x
Zara 4.85% 10.79x
Anthropologie 2.41% 10.78x
Calvin Klein 0.89% 10.60x
American Apparel 5.92% 9.93x
Club Monaco 2.24% 9.52x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.02% 4.08x
New York City Education & News Cluster 1.32% 4.03x
New York City Real Estate Research Cluster 1.51% 3.77x
Romanian News 0.04% 3.75x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.67x
Local & Travel England - North Midlands 0.01% 3.59x
NYC Tourist Attractions 1.72% 3.45x
French News & Gossip Cluster 0.09% 3.15x
Environmental Conservation 0.01% 3.06x
Franchising 0.05% 3.02x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male