Dstillery Audiences

VITAMIN SHOPPE

Audience Size: 1.8 Million Devices

Explore the Vitamin Shoppe Audience

Below you'll find more information about the Vitamin Shoppe audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vitamin Shoppe audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppe audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppe audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.63% 1.62x
New York City Events Researchers 4.16% 1.60x
Ballet Enthusiasts 3.89% 1.50x
Readers of Caribbean Content 2.96% 1.50x
Real Estate Decision Makers 4.11% 1.49x
Readers of Dominican Republic Content 2.62% 1.48x
Miami Trip Planners 3.81% 1.47x
Caribbean Trip Planners 3.59% 1.44x
New York Trip Planners 3.97% 1.44x
Readers of South American Content 2.83% 1.42x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppe audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppe audience is Everlane.

Location Composition Index
Everlane 0.40% 19.62x
Supreme 0.43% 15.29x
Topshop 0.84% 11.59x
Intermix 1.73% 11.11x
Zara 4.63% 11.10x
Uniqlo 2.84% 10.79x
American Apparel 5.87% 9.94x
Calvin Klein 0.87% 9.78x
Bonobos 2.41% 9.53x
Club Monaco 1.90% 9.41x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Location attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppe audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 7.30x
ISPs & Local Services 0.02% 6.51x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.76x
New York City Education & News Cluster 1.51% 3.20x
England Tourism 0.02% 2.86x
Germany Cluster 0.03% 2.82x
New York City Real Estate Research Cluster 1.64% 2.68x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.64x
Franco-African Cluster 0.03% 2.57x
Nepal News 0.03% 2.42x
Composition Percentage: The overlap percentage between the Vitamin Shoppe audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppe audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppe audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male