Dstillery Audiences

VOLKSWAGEN

Audience Size: 1.1 Million Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.35x
Executive Travelers 0.02% 2.27x
Work Comes First Travelers 0.03% 2.09x
Work Hard, Play Hard Travelers 0.02% 1.25x
Readers of Costa Rican Content 1.64% 1.17x
Tahoe Skiers and Snowboarders 1.92% 1.17x
Reggaeton Fans 2.59% 1.15x
Santa Cruz Trip Planners 1.92% 1.15x
Motorcycle Enthusiasts 1.81% 1.14x
Quads and ATV Enthusiasts 2.25% 1.14x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Topshop.

Location Composition Index
Topshop 0.40% 6.78x
Lorna Jane 0.50% 6.56x
Uniqlo 1.44% 5.92x
Tommy Bahama 2.48% 5.75x
Mens Wearhouse 9.23% 5.73x
Saint Laurent Paris 0.79% 5.65x
Abercrombie & Fitch 3.36% 5.64x
REI 1.69% 5.61x
Columbia 1.36% 5.60x
Everlane 0.11% 5.57x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 32.18x
Sports - Skiing, Snowboarding 0.01% 10.46x
Environmentally Friendly Cars 0.03% 4.78x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.37x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.86x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 2.43x
Computer Printers 0.07% 2.41x
Home Office Products 0.05% 2.24x
Costumes 0.09% 2.10x
Chat Rooms 0.03% 1.99x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male