Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 971.9 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.60x |
| Summer Festivals and Fairs Visitors | 3.17% | 1.39x |
| Yachting Enthusiasts | 3.01% | 1.38x |
| Car Enthusiasts | 2.86% | 1.37x |
| Motorcycle Enthusiasts | 3.01% | 1.36x |
| Tesla Enthusiasts | 3.01% | 1.35x |
| Car Buyers | 2.93% | 1.34x |
| Electric Vehicle Shoppers | 2.84% | 1.33x |
| Car Collector Enthusiasts | 2.94% | 1.33x |
| Quads and ATV Enthusiasts | 2.91% | 1.32x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.78% | 7.34x |
| Topshop | 0.58% | 7.25x |
| Joe's Jeans | 0.34% | 7.09x |
| REI | 2.02% | 6.60x |
| Abercrombie & Fitch | 2.07% | 6.45x |
| Uniqlo | 2.03% | 6.13x |
| Levi Strauss | 1.08% | 6.07x |
| Bonobos | 1.71% | 6.02x |
| Madewell | 2.81% | 6.00x |
| Intermix | 0.94% | 5.99x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.05% | 4.57x |
| Paper & Packaging | 0.07% | 4.54x |
| Instagram Management | 0.05% | 4.43x |
| Costumes | 0.10% | 4.19x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Credit Unions & Consumer Protection | 0.03% | 3.67x |
| Greece Cluster | 0.05% | 3.61x |
| Comedy Content | 0.07% | 3.35x |
| Local & Travel England - East Midlands | 0.05% | 3.16x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.04x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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