Dstillery Audiences

VOLKSWAGEN

Audience Size: 204.8 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 204.8 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
T-Mobile Customers 0.10% 2.09x
Vermont Trip Planners 3.68% 2.00x
Ski and Snowboard Apparel Shoppers 3.50% 1.92x
School Closings Updates Readers 1.57% 1.89x
Charitable Donors 3.50% 1.70x
Study Abroad Researchers 2.58% 1.68x
Trendy Denim Shoppers 3.22% 1.66x
Bodybuilding Enthusiasts 3.04% 1.59x
Luggage Shoppers 3.59% 1.57x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Patagonia.

Location Composition Index
Patagonia 0.22% 5.92x
LL Bean 0.18% 4.54x
Tommy Bahama 0.44% 4.47x
Express Outlets 0.37% 4.37x
Ann Taylor 0.36% 4.33x
Ralph Lauren 0.49% 4.22x
Talbots 1.27% 4.14x
Hugo Boss 0.50% 4.10x
Mens Wearhouse 2.65% 4.07x
Bonobos 0.18% 4.07x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.29% 12.67x
Motorcycle Racing Researchers 0.28% 4.76x
Tennis, Golf & Boxing 0.28% 4.64x
Children's Health 0.12% 3.95x
Content Streamers & Downloaders 0.02% 3.90x
Calendar & Holidays 0.31% 3.83x
Australia & New Zealand Media 0.37% 3.80x
US Soccer 0.18% 3.74x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.18% 3.68x
Southern California Cluster 0.08% 3.67x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male