Dstillery Audiences

VOLKSWAGEN

Audience Size: 773.8 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 773.8 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 1.51% 1.54x
Automotive Auctions Enthusiasts 1.71% 1.41x
Volkswagen Vehicle Shopper 1.26% 1.35x
Summer Festivals and Fairs Visitors 1.67% 1.33x
New England Patriots Fans 1.54% 1.33x
NFL Fans 1.11% 1.31x
Baltimore Ravens Fans 1.50% 1.29x
Seattle Seahawks Fans 1.56% 1.28x
Boston Red Sox Fans 1.09% 1.27x
Boxing Fans 1.27% 1.27x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.24% 7.47x
Club Monaco 0.63% 7.00x
Saint Laurent Paris 0.39% 6.91x
Patagonia 0.47% 6.76x
Hollister 0.85% 6.75x
Express 1.18% 6.34x
Zara 1.04% 6.33x
Zumiez 1.48% 6.27x
Michael Kors 0.87% 6.23x
Madewell 0.59% 6.23x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.15% 2.99x
Pacific Northwest Sports & News Cluster 0.71% 1.98x
Higher-End Fashion Brands 0.20% 1.94x
Fire Fighting 0.08% 1.88x
Car Enthusiasts 0.65% 1.81x
Rhode Island Cluster 0.24% 1.74x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 1.73x
Arabic News 0.12% 1.68x
Electronic Cabling 0.08% 1.61x
Visa & Immigration 0.08% 1.60x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male