Dstillery Audiences

VOLKSWAGEN

Audience Size: 104.1 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 104.1 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
Hardware Shoppers 3.91% 2.71x
Vacation Rental Accommodation Researchers 3.54% 2.47x
Home and Garden TV Fans 3.72% 2.42x
Indoor Cycling & Spinning Enthusiasts 2.79% 2.38x
Utility Workwear Shoppers 5.03% 2.32x
Louisiana Activities Researchers 3.72% 2.28x
Quarantine Planners 1.86% 2.28x
Online Home Decor Shoppers 3.17% 2.27x
Beach House Second Home Owners 2.98% 2.12x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is LL Bean.

Location Composition Index
LL Bean 0.43% 5.90x
Bonobos 0.30% 4.74x
Patagonia 0.26% 4.58x
Ann Taylor 0.58% 4.21x
Jos A. Bank Clothiers 2.37% 4.16x
Madewell 0.72% 4.13x
REI 0.66% 4.13x
Urban Outfitters 0.88% 4.12x
Talbots 2.03% 4.12x
Mens Wearhouse 4.28% 4.11x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.86% 15.83x
Sewing, Embroidery & Fabrics 1.12% 5.46x
Nebraska Cluster 4.28% 5.25x
Travel, Food, Fashion & Fitness 0.56% 5.21x
Dial-Up Internet 0.56% 3.95x
Children's Health 0.12% 3.95x
Content Streamers & Downloaders 0.02% 3.90x
Upstate New York Travel Cluster 1.12% 3.85x
Southern California Cluster 0.08% 3.67x
Calendar & Holidays 0.36% 3.64x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male