Dstillery Audiences

VOLKSWAGEN

Audience Size: 971.9 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 971.9 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.60x
Summer Festivals and Fairs Visitors 3.17% 1.39x
Yachting Enthusiasts 3.01% 1.38x
Car Enthusiasts 2.86% 1.37x
Motorcycle Enthusiasts 3.01% 1.36x
Tesla Enthusiasts 3.01% 1.35x
Car Buyers 2.93% 1.34x
Electric Vehicle Shoppers 2.84% 1.33x
Car Collector Enthusiasts 2.94% 1.33x
Quads and ATV Enthusiasts 2.91% 1.32x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.78% 7.34x
Topshop 0.58% 7.25x
Joe's Jeans 0.34% 7.09x
REI 2.02% 6.60x
Abercrombie & Fitch 2.07% 6.45x
Uniqlo 2.03% 6.13x
Levi Strauss 1.08% 6.07x
Bonobos 1.71% 6.02x
Madewell 2.81% 6.00x
Intermix 0.94% 5.99x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.05% 4.57x
Paper & Packaging 0.07% 4.54x
Instagram Management 0.05% 4.43x
Costumes 0.10% 4.19x
Content Streamers & Downloaders 0.02% 3.90x
Credit Unions & Consumer Protection 0.03% 3.67x
Greece Cluster 0.05% 3.61x
Comedy Content 0.07% 3.35x
Local & Travel England - East Midlands 0.05% 3.16x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.04x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male