Dstillery Audiences

VOLKSWAGEN

Audience Size: 211.1 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 211.1 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
School Closings Updates Readers 1.84% 2.17x
Restaurant Supply Shoppers 0.23% 2.14x
T-Mobile Customers 0.10% 2.09x
Vermont Trip Planners 3.08% 1.94x
Social Distancing Content Readers 2.16% 1.88x
Venture Capitalists 2.56% 1.84x
Aspen Trip Planners 3.48% 1.80x
Chloroquine Information Researchers 2.03% 1.77x
Spain Trip Planners 3.02% 1.75x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.10% 7.52x
Patagonia 0.34% 6.23x
Lorna Jane 0.11% 5.51x
Calvin Klein 0.05% 5.09x
LL Bean 0.21% 5.08x
Brooks Brothers 0.86% 5.05x
Mens Wearhouse 4.83% 4.93x
Armani 0.29% 4.87x
REI 0.77% 4.84x
Urban Outfitters 0.89% 4.83x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.16% 5.80x
Eye Health & Vision 0.20% 4.76x
Action Sports 0.20% 4.68x
Italy Cluster 0.05% 4.59x
Film Production 0.13% 3.92x
Content Streamers & Downloaders 0.02% 3.90x
Comedy Content 0.07% 3.82x
Insurance Cluster 0.13% 3.80x
Southern California Cluster 0.08% 3.67x
Vermont Cluster 0.59% 3.66x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male