Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.35x |
| Executive Travelers | 0.02% | 2.27x |
| Work Comes First Travelers | 0.03% | 2.09x |
| Work Hard, Play Hard Travelers | 0.02% | 1.25x |
| Readers of Costa Rican Content | 1.64% | 1.17x |
| Tahoe Skiers and Snowboarders | 1.92% | 1.17x |
| Reggaeton Fans | 2.59% | 1.15x |
| Santa Cruz Trip Planners | 1.92% | 1.15x |
| Motorcycle Enthusiasts | 1.81% | 1.14x |
| Quads and ATV Enthusiasts | 2.25% | 1.14x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.40% | 6.78x |
| Lorna Jane | 0.50% | 6.56x |
| Uniqlo | 1.44% | 5.92x |
| Tommy Bahama | 2.48% | 5.75x |
| Mens Wearhouse | 9.23% | 5.73x |
| Saint Laurent Paris | 0.79% | 5.65x |
| Abercrombie & Fitch | 3.36% | 5.64x |
| REI | 1.69% | 5.61x |
| Columbia | 1.36% | 5.60x |
| Everlane | 0.11% | 5.57x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 32.18x |
| Sports - Skiing, Snowboarding | 0.01% | 10.46x |
| Environmentally Friendly Cars | 0.03% | 4.78x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.37x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.86x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 2.43x |
| Computer Printers | 0.07% | 2.41x |
| Home Office Products | 0.05% | 2.24x |
| Costumes | 0.09% | 2.10x |
| Chat Rooms | 0.03% | 1.99x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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