Dstillery Audiences

VOLKSWAGEN

Audience Size: 1.1 Million Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.27x
Work Comes First Travelers 0.03% 2.09x
Yachting Enthusiasts 1.66% 1.39x
Cape Cod News Readers 1.47% 1.37x
Automotive News Readers 1.32% 1.35x
Car Collector Enthusiasts 1.61% 1.34x
Mid-Atlantic Voters 1.41% 1.31x
Baltimore Ravens Fans 1.43% 1.31x
Car Enthusiasts 1.26% 1.28x
Legal Advice Researchers 1.12% 1.26x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.64% 7.61x
Ralph Lauren 1.05% 7.44x
Tommy Bahama 2.59% 7.30x
Abercrombie & Fitch 3.46% 7.27x
Gymboree 3.11% 7.26x
Saint Laurent Paris 0.93% 7.16x
LL Bean 0.52% 7.11x
Express 2.97% 7.09x
Columbia 1.28% 6.95x
Uniqlo 1.28% 6.80x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.13% 2.90x
Illinois College Sports 0.08% 2.41x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 2.37x
Chemicals 0.05% 2.33x
Canadian Auto 0.06% 2.31x
Rhode Island Cluster 0.39% 2.28x
Pool Cleaning 0.17% 2.28x
Electronic Document Assembly 0.05% 2.23x
Sports - Golf, Hunting, Fishing 0.03% 2.20x
Health & Safety Compliance 0.06% 2.13x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female