Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.35x |
| Executive Travelers | 0.02% | 2.27x |
| Work Comes First Travelers | 0.03% | 2.09x |
| Work Visa Researchers | 2.65% | 1.43x |
| Audi Vehicle Shoppers | 2.93% | 1.40x |
| Readers of Caribbean Content | 2.91% | 1.39x |
| Los Angeles Mass Transit Commuters | 3.21% | 1.37x |
| Bitcoin Enthusiasts | 2.65% | 1.31x |
| California Skiers and Snowboarders | 2.73% | 1.31x |
| Software Directory Researchers | 2.25% | 1.30x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.66% | 6.88x |
| Topshop | 0.59% | 6.84x |
| Joe's Jeans | 0.33% | 6.68x |
| REI | 1.89% | 6.15x |
| Saint Laurent Paris | 0.98% | 5.98x |
| Levi Strauss | 1.63% | 5.89x |
| Uniqlo | 1.86% | 5.82x |
| Abercrombie & Fitch | 2.86% | 5.82x |
| Intermix | 0.95% | 5.82x |
| Mens Wearhouse | 9.74% | 5.72x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.03% | 4.53x |
| Credit Unions & Consumer Protection | 0.05% | 4.41x |
| Italy Cluster | 0.05% | 4.02x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Teaching Abroad | 0.03% | 3.89x |
| Mysticism | 0.05% | 3.73x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.16x |
| Mid-Atlantic Beaches | 0.05% | 2.98x |
| Germany Cluster | 0.03% | 2.84x |
| Franco-African Cluster | 0.03% | 2.68x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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