Dstillery Audiences

VOLKSWAGEN

Audience Size: 530.5 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 530.5 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
T-Mobile Customers 0.10% 2.09x
Vermont Trip Planners 2.06% 1.69x
Quarantine Planners 0.96% 1.53x
Spa Goers 2.99% 1.51x
Home Goods Supercenter Shoppers 2.08% 1.46x
Home Rug Shoppers 2.08% 1.46x
Online Thesaurus Users 4.25% 1.44x
Major Airline Customers 2.06% 1.42x
Clinic & Lab Immunologist Professionals 2.76% 1.42x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 9.62x
Patagonia 0.48% 3.14x
LL Bean 0.48% 3.06x
REI 1.17% 2.88x
Topshop 0.06% 2.77x
Bonobos 0.53% 2.71x
Saint Laurent Paris 0.18% 2.71x
Lorna Jane 0.34% 2.69x
Joe's Jeans 0.09% 2.64x
Mens Wearhouse 7.87% 2.62x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.62% 8.02x
Mortgages & Insurance 0.11% 4.71x
Parenting & Children's Activities 0.08% 4.24x
Children's Health 0.12% 3.95x
Content Streamers & Downloaders 0.02% 3.90x
Sewing, Embroidery & Quilting 0.17% 3.89x
Southern California Cluster 0.08% 3.67x
College Sports 0.06% 3.65x
Psychology & Social Work 0.14% 3.36x
French News & Gossip Cluster 0.06% 3.29x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female