Dstillery Audiences

VOLKSWAGEN

Audience Size: 1 Million Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.35x
Executive Travelers 0.02% 2.27x
Work Comes First Travelers 0.03% 2.09x
Work Visa Researchers 2.65% 1.43x
Audi Vehicle Shoppers 2.93% 1.40x
Readers of Caribbean Content 2.91% 1.39x
Los Angeles Mass Transit Commuters 3.21% 1.37x
Bitcoin Enthusiasts 2.65% 1.31x
California Skiers and Snowboarders 2.73% 1.31x
Software Directory Researchers 2.25% 1.30x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.66% 6.88x
Topshop 0.59% 6.84x
Joe's Jeans 0.33% 6.68x
REI 1.89% 6.15x
Saint Laurent Paris 0.98% 5.98x
Levi Strauss 1.63% 5.89x
Uniqlo 1.86% 5.82x
Abercrombie & Fitch 2.86% 5.82x
Intermix 0.95% 5.82x
Mens Wearhouse 9.74% 5.72x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 4.53x
Credit Unions & Consumer Protection 0.05% 4.41x
Italy Cluster 0.05% 4.02x
Content Streamers & Downloaders 0.02% 3.90x
Teaching Abroad 0.03% 3.89x
Mysticism 0.05% 3.73x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.16x
Mid-Atlantic Beaches 0.05% 2.98x
Germany Cluster 0.03% 2.84x
Franco-African Cluster 0.03% 2.68x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male