Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 104.1 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| Hardware Shoppers | 3.91% | 2.71x |
| Vacation Rental Accommodation Researchers | 3.54% | 2.47x |
| Home and Garden TV Fans | 3.72% | 2.42x |
| Indoor Cycling & Spinning Enthusiasts | 2.79% | 2.38x |
| Utility Workwear Shoppers | 5.03% | 2.32x |
| Louisiana Activities Researchers | 3.72% | 2.28x |
| Quarantine Planners | 1.86% | 2.28x |
| Online Home Decor Shoppers | 3.17% | 2.27x |
| Beach House Second Home Owners | 2.98% | 2.12x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.43% | 5.90x |
| Bonobos | 0.30% | 4.74x |
| Patagonia | 0.26% | 4.58x |
| Ann Taylor | 0.58% | 4.21x |
| Jos A. Bank Clothiers | 2.37% | 4.16x |
| Madewell | 0.72% | 4.13x |
| REI | 0.66% | 4.13x |
| Urban Outfitters | 0.88% | 4.12x |
| Talbots | 2.03% | 4.12x |
| Mens Wearhouse | 4.28% | 4.11x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 1.86% | 15.83x |
| Sewing, Embroidery & Fabrics | 1.12% | 5.46x |
| Nebraska Cluster | 4.28% | 5.25x |
| Travel, Food, Fashion & Fitness | 0.56% | 5.21x |
| Dial-Up Internet | 0.56% | 3.95x |
| Children's Health | 0.12% | 3.95x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Upstate New York Travel Cluster | 1.12% | 3.85x |
| Southern California Cluster | 0.08% | 3.67x |
| Calendar & Holidays | 0.36% | 3.64x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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