Dstillery Audiences

VOLKSWAGEN

Audience Size: 670.6 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 670.6 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
T-Mobile Customers 0.10% 2.09x
Burger Enthusiast 0.10% 1.85x
Miami Trip Planners 3.04% 1.69x
Real Estate Decision Makers 2.57% 1.63x
Tennis Players 2.26% 1.57x
Readers of Catholic News 2.42% 1.56x
Ducati Motorcycle Shoppers 3.24% 1.52x
Fort Lauderdale Trip Planners 3.14% 1.52x
Tesla Enthusiasts 2.73% 1.48x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.52% 7.61x
Topshop 0.37% 7.14x
Abercrombie & Fitch 0.63% 6.78x
Joe's Jeans 0.19% 6.55x
Everlane 0.11% 6.51x
Madewell 2.30% 6.30x
REI 1.55% 6.13x
Patagonia 0.96% 6.13x
Intermix 0.64% 6.10x
Saint Laurent Paris 0.75% 5.97x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.21% 5.81x
Italy Cluster 0.05% 4.59x
Vermont Cluster 0.62% 4.34x
Networking Marketing 0.21% 4.14x
Mobile Phone Networks 0.41% 3.91x
Content Streamers & Downloaders 0.02% 3.90x
Comedy Content 0.07% 3.82x
Southern California Cluster 0.08% 3.67x
Healthcare - Doctors & Diagnosis 0.46% 3.65x
Real Estate Cluster 0.10% 3.65x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female