Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 401.8 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.10% | 3.31x |
| Sprint Customers | 0.10% | 3.10x |
| Burger Enthusiast | 0.11% | 2.67x |
| T-Mobile Customers | 0.10% | 2.09x |
| Vermont Trip Planners | 3.23% | 2.05x |
| Pantry Recipes Researchers | 0.05% | 1.93x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.92x |
| E-cycling Enthusiasts | 2.86% | 1.91x |
| Elite Cycling Gear Shoppers | 2.96% | 1.91x |
| Ski and Snowboard Apparel Shoppers | 2.86% | 1.84x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 9.21x |
| Everlane | 0.06% | 6.05x |
| Lorna Jane | 0.24% | 5.78x |
| REI | 1.06% | 5.64x |
| Patagonia | 0.62% | 5.63x |
| Abercrombie & Fitch | 0.35% | 5.46x |
| Free People | 1.47% | 5.15x |
| Madewell | 1.32% | 4.98x |
| Mens Wearhouse | 5.93% | 4.88x |
| Intermix | 0.32% | 4.87x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 1.22% | 7.78x |
| Work Productivity | 0.21% | 6.52x |
| Writing Resources | 0.21% | 6.11x |
| Italy Cluster | 0.05% | 4.59x |
| Canada Culture and Tourism | 0.16% | 4.59x |
| Online Media Converters | 0.26% | 4.58x |
| Reproductive Health | 0.16% | 3.98x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Comedy Content | 0.07% | 3.82x |
| Southern California Cluster | 0.08% | 3.67x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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