Dstillery Audiences

VOLKSWAGEN

Audience Size: 982 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 982 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.35x
Executive Travelers 0.02% 2.27x
Work Comes First Travelers 0.03% 2.09x
Boston Bruins Fans 2.50% 1.32x
Cape Cod News Readers 2.56% 1.27x
Work Hard, Play Hard Travelers 0.02% 1.25x
UConn Huskies Fans 2.15% 1.24x
New England Patriots Fans 2.53% 1.23x
Vermont Trip Planners 2.53% 1.22x
Hanukkah Decorations Shoppers 2.58% 1.20x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Topshop.

Location Composition Index
Topshop 0.34% 7.13x
Lorna Jane 0.61% 6.55x
Ralph Lauren 1.39% 6.18x
Abercrombie & Fitch 4.02% 6.17x
Hollister 3.36% 5.95x
Gymboree 3.50% 5.92x
Tommy Bahama 2.63% 5.91x
Columbia 1.41% 5.86x
LL Bean 0.58% 5.85x
Mens Wearhouse 10.21% 5.74x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 32.18x
Sports - Skiing, Snowboarding 0.01% 10.46x
Parenting & Nutrition 0.03% 5.60x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 5.57x
Mining & Natural Resources 0.08% 5.44x
England Tourism 0.03% 4.83x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.37x
Romanian News 0.08% 4.32x
Environmentally Friendly Cars 0.03% 3.98x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 3.68x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male