Dstillery Audiences

VOLKSWAGEN

Audience Size: 401.8 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 401.8 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.10% 3.31x
Sprint Customers 0.10% 3.10x
Burger Enthusiast 0.11% 2.67x
T-Mobile Customers 0.10% 2.09x
Vermont Trip Planners 3.23% 2.05x
Pantry Recipes Researchers 0.05% 1.93x
Retirement Planning Amid Covid-19 0.05% 1.92x
E-cycling Enthusiasts 2.86% 1.91x
Elite Cycling Gear Shoppers 2.96% 1.91x
Ski and Snowboard Apparel Shoppers 2.86% 1.84x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 9.21x
Everlane 0.06% 6.05x
Lorna Jane 0.24% 5.78x
REI 1.06% 5.64x
Patagonia 0.62% 5.63x
Abercrombie & Fitch 0.35% 5.46x
Free People 1.47% 5.15x
Madewell 1.32% 4.98x
Mens Wearhouse 5.93% 4.88x
Intermix 0.32% 4.87x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.22% 7.78x
Work Productivity 0.21% 6.52x
Writing Resources 0.21% 6.11x
Italy Cluster 0.05% 4.59x
Canada Culture and Tourism 0.16% 4.59x
Online Media Converters 0.26% 4.58x
Reproductive Health 0.16% 3.98x
Content Streamers & Downloaders 0.02% 3.90x
Comedy Content 0.07% 3.82x
Southern California Cluster 0.08% 3.67x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male