Dstillery Audiences

VOLKSWAGEN

Audience Size: 197 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 197 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
Seattle Trip Planners 2.90% 2.77x
Gas Discount Researchers 0.41% 2.71x
Indianapolis Colts Fans 4.52% 2.44x
North West State Fair Visitors 5.74% 2.36x
Whiskey Enthusiasts 0.81% 2.18x
T-Mobile Customers 0.10% 2.09x
Indiana Hoosiers Fans 4.99% 2.00x
Luxury Watch Shoppers 1.16% 1.98x
Oregon Ducks Fans 1.86% 1.97x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.16% 5.72x
Hugo Boss 0.56% 4.82x
Mens Wearhouse 1.85% 4.81x
Ann Taylor 0.32% 4.70x
Tommy Bahama 0.56% 4.69x
Banana Republic 0.68% 4.63x
Charlotte Russe 0.50% 4.61x
Armani 0.38% 4.53x
Dressbarn 1.20% 4.53x
LL Bean 0.17% 4.44x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.64% 6.01x
Brazil & Portugal News 0.17% 5.92x
Indiana News & Business Cluster 5.39% 5.35x
Female Lifestyle Content Readers 0.17% 5.28x
Vermont Cluster 0.23% 4.78x
Content Streamers & Downloaders 0.02% 3.90x
Southern California Cluster 0.08% 3.67x
Equestrian Cluster 0.17% 3.46x
New York City Real Estate Research Cluster 0.17% 3.45x
Pacific Northwest Information Research Cluster 3.07% 3.38x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female