Dstillery Audiences

VOLKSWAGEN

Audience Size: 144.9 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 144.9 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
Vermont Trip Planners 3.35% 2.21x
T-Mobile Customers 0.10% 2.09x
Online Grocery Shoppers 2.94% 1.87x
Telemedicine Content Readers 1.31% 1.82x
Post COVID-19 Restaurant Reopening Researchers 1.47% 1.82x
Patio Furniture Shoppers 4.08% 1.69x
Aspen Trip Planners 2.86% 1.66x
Cattle Industry News Readers 3.18% 1.63x
School Closings Updates Readers 1.22% 1.63x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is LL Bean.

Location Composition Index
LL Bean 0.49% 8.49x
Abercrombie & Fitch 0.32% 7.52x
Saint Laurent Paris 0.12% 6.85x
Armani 0.55% 6.74x
Lorna Jane 0.14% 6.43x
The North Face 0.71% 5.93x
Patagonia 0.35% 5.66x
REI 0.93% 5.28x
Mens Wearhouse 5.11% 5.23x
Club Monaco 0.20% 5.11x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.82% 7.35x
Motorcycle Racing Researchers 0.24% 5.94x
Children's Health 0.12% 3.95x
Content Streamers & Downloaders 0.02% 3.90x
Science Education & Academia 0.11% 3.82x
Nebraska Cluster 2.86% 3.75x
Southern California Cluster 0.08% 3.67x
Music Education 0.13% 3.65x
Machines & Industrial Supplies 0.11% 3.60x
Hair & Beauty 0.11% 3.52x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male