Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 670.6 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| T-Mobile Customers | 0.10% | 2.09x |
| Burger Enthusiast | 0.10% | 1.85x |
| Miami Trip Planners | 3.04% | 1.69x |
| Real Estate Decision Makers | 2.57% | 1.63x |
| Tennis Players | 2.26% | 1.57x |
| Readers of Catholic News | 2.42% | 1.56x |
| Ducati Motorcycle Shoppers | 3.24% | 1.52x |
| Fort Lauderdale Trip Planners | 3.14% | 1.52x |
| Tesla Enthusiasts | 2.73% | 1.48x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.52% | 7.61x |
| Topshop | 0.37% | 7.14x |
| Abercrombie & Fitch | 0.63% | 6.78x |
| Joe's Jeans | 0.19% | 6.55x |
| Everlane | 0.11% | 6.51x |
| Madewell | 2.30% | 6.30x |
| REI | 1.55% | 6.13x |
| Patagonia | 0.96% | 6.13x |
| Intermix | 0.64% | 6.10x |
| Saint Laurent Paris | 0.75% | 5.97x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.21% | 5.81x |
| Italy Cluster | 0.05% | 4.59x |
| Vermont Cluster | 0.62% | 4.34x |
| Networking Marketing | 0.21% | 4.14x |
| Mobile Phone Networks | 0.41% | 3.91x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Comedy Content | 0.07% | 3.82x |
| Southern California Cluster | 0.08% | 3.67x |
| Healthcare - Doctors & Diagnosis | 0.46% | 3.65x |
| Real Estate Cluster | 0.10% | 3.65x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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