Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.35x |
| Executive Travelers | 0.02% | 2.27x |
| Work Comes First Travelers | 0.03% | 2.09x |
| South West State Fair Visitors | 3.33% | 1.29x |
| Work Hard, Play Hard Travelers | 0.02% | 1.25x |
| Summer Festivals and Fairs Visitors | 2.88% | 1.22x |
| Readers of El Salvadoran Content | 2.19% | 1.15x |
| Santa Cruz Trip Planners | 2.70% | 1.13x |
| Readers of Chinese Content | 1.86% | 1.13x |
| Los Angeles Dodgers Fans | 2.69% | 1.12x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.57% | 6.73x |
| Topshop | 0.55% | 6.60x |
| Uniqlo | 1.66% | 5.81x |
| Joe's Jeans | 0.33% | 5.73x |
| REI | 1.75% | 5.68x |
| Abercrombie & Fitch | 3.23% | 5.66x |
| Intermix | 0.90% | 5.61x |
| Everlane | 0.12% | 5.54x |
| Levi Strauss | 1.75% | 5.48x |
| Mens Wearhouse | 9.22% | 5.48x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Scientology.
| Content Affinity | Composition | Index |
| Scientology | 0.03% | 4.65x |
| Texas Off-Roading | 0.03% | 4.53x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.74x |
| Romanian News | 0.04% | 3.42x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.96x |
| Sports - Golf, Hunting, Fishing | 0.06% | 2.92x |
| Teaching Abroad | 0.03% | 2.83x |
| Apartment & Community Real Estate Researchers | 0.06% | 2.38x |
| Mid-Atlantic Beaches | 0.04% | 2.31x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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