Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.27x |
| Summer Festivals and Fairs Visitors | 1.88% | 1.37x |
| Car Buyers | 1.29% | 1.34x |
| Seattle Trip Planners | 2.18% | 1.33x |
| Readers of Guatemalan Content | 1.84% | 1.32x |
| Seattle Seahawks Fans | 1.66% | 1.30x |
| Volkswagen Vehicle Shopper | 1.48% | 1.30x |
| Paleo Eaters | 1.50% | 1.30x |
| Washington Skiers and Snowboarders | 1.79% | 1.28x |
| Audi Vehicle Shoppers | 1.33% | 1.28x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.83% | 7.99x |
| Saint Laurent Paris | 0.84% | 7.94x |
| Lorna Jane | 0.60% | 7.39x |
| LL Bean | 0.45% | 7.37x |
| Everlane | 0.08% | 7.33x |
| Club Monaco | 0.85% | 7.24x |
| Express | 2.45% | 7.22x |
| Columbia | 0.94% | 7.18x |
| Abercrombie & Fitch | 2.99% | 7.17x |
| Gymboree | 2.93% | 7.15x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.04% | 2.94x |
| Online Learning | 0.03% | 2.32x |
| Credit Unions & Consumer Protection | 0.03% | 2.25x |
| Pacific Northwest Sports & News Cluster | 0.86% | 2.11x |
| Rhode Island Cluster | 0.34% | 2.10x |
| Mid-Atlantic Beaches | 0.02% | 2.03x |
| Pacific Northwest Information Research Cluster | 1.05% | 1.89x |
| Vermont Cluster | 0.27% | 1.88x |
| Home Printing | 0.04% | 1.88x |
| Meeting Planning & Hotels | 0.07% | 1.84x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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