Dstillery Audiences

VOLKSWAGEN

Audience Size: 560 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 560 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 1.34% 1.41x
Washington Skiers and Snowboarders 1.63% 1.39x
Baltimore Ravens Fans 1.49% 1.33x
Used Car Shoppers 1.32% 1.31x
Los Angeles Mass Transit Commuters 1.82% 1.30x
Land Rover Shoppers 1.38% 1.29x
Boston Red Sox Fans 0.99% 1.29x
Canoeing and Kayaking Enthusiasts 1.15% 1.29x
Boston Bruins Fans 1.07% 1.28x
Readers of El Salvadoran Content 1.83% 1.27x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Club Monaco.

Location Composition Index
Club Monaco 0.42% 4.02x
Michael Kors 0.43% 3.65x
Patagonia 0.21% 3.42x
LL Bean 0.16% 3.36x
Brooks Brothers 1.52% 3.30x
Lululemon 0.24% 3.28x
Banana Republic 1.66% 3.25x
Gymboree 0.97% 3.23x
J. Crew 1.37% 3.21x
The North Face 0.80% 3.09x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.11% 2.29x
Rhode Island Cluster 0.33% 2.20x
Mexico Travel 0.08% 1.91x
Pacific Northwest Sports & News Cluster 0.69% 1.89x
Concert Posters 0.07% 1.71x
Homemade Jewelry & Crafts 0.15% 1.71x
Motorsport Equipment 0.42% 1.68x
Baltimore Cluster 1.54% 1.67x
Pacific Northwest Information Research Cluster 0.67% 1.66x
Delaware Cluster 0.31% 1.65x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999