Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 211.1 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| School Closings Updates Readers | 1.84% | 2.17x |
| Restaurant Supply Shoppers | 0.23% | 2.14x |
| T-Mobile Customers | 0.10% | 2.09x |
| Vermont Trip Planners | 3.08% | 1.94x |
| Social Distancing Content Readers | 2.16% | 1.88x |
| Venture Capitalists | 2.56% | 1.84x |
| Aspen Trip Planners | 3.48% | 1.80x |
| Chloroquine Information Researchers | 2.03% | 1.77x |
| Spain Trip Planners | 3.02% | 1.75x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.10% | 7.52x |
| Patagonia | 0.34% | 6.23x |
| Lorna Jane | 0.11% | 5.51x |
| Calvin Klein | 0.05% | 5.09x |
| LL Bean | 0.21% | 5.08x |
| Brooks Brothers | 0.86% | 5.05x |
| Mens Wearhouse | 4.83% | 4.93x |
| Armani | 0.29% | 4.87x |
| REI | 0.77% | 4.84x |
| Urban Outfitters | 0.89% | 4.83x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.16% | 5.80x |
| Eye Health & Vision | 0.20% | 4.76x |
| Action Sports | 0.20% | 4.68x |
| Italy Cluster | 0.05% | 4.59x |
| Film Production | 0.13% | 3.92x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Comedy Content | 0.07% | 3.82x |
| Insurance Cluster | 0.13% | 3.80x |
| Southern California Cluster | 0.08% | 3.67x |
| Vermont Cluster | 0.59% | 3.66x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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