Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 197 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| Seattle Trip Planners | 2.90% | 2.77x |
| Gas Discount Researchers | 0.41% | 2.71x |
| Indianapolis Colts Fans | 4.52% | 2.44x |
| North West State Fair Visitors | 5.74% | 2.36x |
| Whiskey Enthusiasts | 0.81% | 2.18x |
| T-Mobile Customers | 0.10% | 2.09x |
| Indiana Hoosiers Fans | 4.99% | 2.00x |
| Luxury Watch Shoppers | 1.16% | 1.98x |
| Oregon Ducks Fans | 1.86% | 1.97x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.16% | 5.72x |
| Hugo Boss | 0.56% | 4.82x |
| Mens Wearhouse | 1.85% | 4.81x |
| Ann Taylor | 0.32% | 4.70x |
| Tommy Bahama | 0.56% | 4.69x |
| Banana Republic | 0.68% | 4.63x |
| Charlotte Russe | 0.50% | 4.61x |
| Armani | 0.38% | 4.53x |
| Dressbarn | 1.20% | 4.53x |
| LL Bean | 0.17% | 4.44x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.64% | 6.01x |
| Brazil & Portugal News | 0.17% | 5.92x |
| Indiana News & Business Cluster | 5.39% | 5.35x |
| Female Lifestyle Content Readers | 0.17% | 5.28x |
| Vermont Cluster | 0.23% | 4.78x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Southern California Cluster | 0.08% | 3.67x |
| Equestrian Cluster | 0.17% | 3.46x |
| New York City Real Estate Research Cluster | 0.17% | 3.45x |
| Pacific Northwest Information Research Cluster | 3.07% | 3.38x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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