Dstillery Audiences

VOLKSWAGEN

Audience Size: 177.6 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 177.6 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
Big Box Store Jewelry Sale Shoppers 0.10% 2.96x
Seattle Trip Planners 2.69% 2.55x
Orlando Activities Researchers 0.23% 2.22x
North West State Fair Visitors 5.37% 2.21x
T-Mobile Customers 0.10% 2.09x
Washington Skiers and Snowboarders 3.59% 2.01x
Wireless Headphone Researchers 0.30% 1.99x
Indiana Hoosiers Fans 3.14% 1.93x
Oregon County and Local Fair Visitors 4.17% 1.83x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is REI.

Location Composition Index
REI 0.39% 3.96x
Mens Wearhouse 2.34% 3.90x
Eddie Bauer 0.72% 3.57x
Joe's Jeans 0.02% 3.51x
Dressbarn 1.20% 3.48x
Chicos 1.49% 3.28x
Free People 0.40% 3.27x
Talbots 0.95% 3.26x
Ann Taylor 0.31% 3.23x
Madewell 0.44% 3.23x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 7.18% 6.19x
Pacific Northwest Sports & News Cluster 0.65% 4.67x
Music Production 0.16% 4.42x
New England Universities 0.10% 4.35x
Indiana Finance & Business Cluster 1.71% 4.29x
International Travel 0.07% 3.95x
Content Streamers & Downloaders 0.02% 3.90x
Personal Investment & Advisor Researchers 0.13% 3.72x
Southern California Cluster 0.08% 3.67x
Psychology & Social Work 0.14% 3.36x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female