Dstillery Audiences

VOLKSWAGEN

Audience Size: 1 Million Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.27x
Summer Festivals and Fairs Visitors 1.88% 1.37x
Car Buyers 1.29% 1.34x
Seattle Trip Planners 2.18% 1.33x
Readers of Guatemalan Content 1.84% 1.32x
Seattle Seahawks Fans 1.66% 1.30x
Volkswagen Vehicle Shopper 1.48% 1.30x
Paleo Eaters 1.50% 1.30x
Washington Skiers and Snowboarders 1.79% 1.28x
Audi Vehicle Shoppers 1.33% 1.28x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.83% 7.99x
Saint Laurent Paris 0.84% 7.94x
Lorna Jane 0.60% 7.39x
LL Bean 0.45% 7.37x
Everlane 0.08% 7.33x
Club Monaco 0.85% 7.24x
Express 2.45% 7.22x
Columbia 0.94% 7.18x
Abercrombie & Fitch 2.99% 7.17x
Gymboree 2.93% 7.15x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.04% 2.94x
Online Learning 0.03% 2.32x
Credit Unions & Consumer Protection 0.03% 2.25x
Pacific Northwest Sports & News Cluster 0.86% 2.11x
Rhode Island Cluster 0.34% 2.10x
Mid-Atlantic Beaches 0.02% 2.03x
Pacific Northwest Information Research Cluster 1.05% 1.89x
Vermont Cluster 0.27% 1.88x
Home Printing 0.04% 1.88x
Meeting Planning & Hotels 0.07% 1.84x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female