Dstillery Audiences

VOLKSWAGEN

Audience Size: 406.7 Thousand Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 406.7 thousand unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.10% 3.10x
Big Box Store Jewelry Sale Shoppers 0.13% 3.01x
T-Mobile Customers 0.10% 2.09x
Vermont Trip Planners 1.82% 1.72x
Post COVID-19 Restaurant Reopening Researchers 0.65% 1.68x
School Closings Updates Readers 0.69% 1.64x
Social Distancing Content Readers 0.78% 1.58x
Hospital Related Content Readers 2.56% 1.57x
Texas Activity Researchers 0.82% 1.56x
Orlando Activities Researchers 0.52% 1.54x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.07% 8.87x
REI 1.65% 3.00x
Lorna Jane 0.50% 2.99x
LL Bean 0.58% 2.96x
Patagonia 0.56% 2.91x
Topshop 0.09% 2.81x
Mens Wearhouse 11.00% 2.69x
Joe's Jeans 0.10% 2.65x
Talbots 4.03% 2.60x
Free People 1.79% 2.59x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.48% 8.13x
Alaska Cluster 0.13% 5.35x
Healthcare - Doctors & Diagnosis 0.13% 4.77x
Law School 0.13% 4.46x
Spanish Health & Wellness 0.17% 4.10x
Grilling 0.09% 3.94x
Content Streamers & Downloaders 0.02% 3.90x
Southern California Cluster 0.08% 3.67x
Cakes & Sweets 0.09% 3.62x
Low Budget Shoppers 0.07% 3.61x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male