Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.27x |
| Work Comes First Travelers | 0.03% | 2.09x |
| Yachting Enthusiasts | 1.66% | 1.39x |
| Cape Cod News Readers | 1.47% | 1.37x |
| Automotive News Readers | 1.32% | 1.35x |
| Car Collector Enthusiasts | 1.61% | 1.34x |
| Mid-Atlantic Voters | 1.41% | 1.31x |
| Baltimore Ravens Fans | 1.43% | 1.31x |
| Car Enthusiasts | 1.26% | 1.28x |
| Legal Advice Researchers | 1.12% | 1.26x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.64% | 7.61x |
| Ralph Lauren | 1.05% | 7.44x |
| Tommy Bahama | 2.59% | 7.30x |
| Abercrombie & Fitch | 3.46% | 7.27x |
| Gymboree | 3.11% | 7.26x |
| Saint Laurent Paris | 0.93% | 7.16x |
| LL Bean | 0.52% | 7.11x |
| Express | 2.97% | 7.09x |
| Columbia | 1.28% | 6.95x |
| Uniqlo | 1.28% | 6.80x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.13% | 2.90x |
| Illinois College Sports | 0.08% | 2.41x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.10% | 2.37x |
| Chemicals | 0.05% | 2.33x |
| Canadian Auto | 0.06% | 2.31x |
| Rhode Island Cluster | 0.39% | 2.28x |
| Pool Cleaning | 0.17% | 2.28x |
| Electronic Document Assembly | 0.05% | 2.23x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.20x |
| Health & Safety Compliance | 0.06% | 2.13x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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