Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 560 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 1.34% | 1.41x |
| Washington Skiers and Snowboarders | 1.63% | 1.39x |
| Baltimore Ravens Fans | 1.49% | 1.33x |
| Used Car Shoppers | 1.32% | 1.31x |
| Los Angeles Mass Transit Commuters | 1.82% | 1.30x |
| Land Rover Shoppers | 1.38% | 1.29x |
| Boston Red Sox Fans | 0.99% | 1.29x |
| Canoeing and Kayaking Enthusiasts | 1.15% | 1.29x |
| Boston Bruins Fans | 1.07% | 1.28x |
| Readers of El Salvadoran Content | 1.83% | 1.27x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.42% | 4.02x |
| Michael Kors | 0.43% | 3.65x |
| Patagonia | 0.21% | 3.42x |
| LL Bean | 0.16% | 3.36x |
| Brooks Brothers | 1.52% | 3.30x |
| Lululemon | 0.24% | 3.28x |
| Banana Republic | 1.66% | 3.25x |
| Gymboree | 0.97% | 3.23x |
| J. Crew | 1.37% | 3.21x |
| The North Face | 0.80% | 3.09x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.11% | 2.29x |
| Rhode Island Cluster | 0.33% | 2.20x |
| Mexico Travel | 0.08% | 1.91x |
| Pacific Northwest Sports & News Cluster | 0.69% | 1.89x |
| Concert Posters | 0.07% | 1.71x |
| Homemade Jewelry & Crafts | 0.15% | 1.71x |
| Motorsport Equipment | 0.42% | 1.68x |
| Baltimore Cluster | 1.54% | 1.67x |
| Pacific Northwest Information Research Cluster | 0.67% | 1.66x |
| Delaware Cluster | 0.31% | 1.65x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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