Dstillery Audiences

VOLKSWAGEN

Audience Size: 1.1 Million Devices

Explore the Volkswagen Audience

Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Volkswagen audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.35x
Executive Travelers 0.02% 2.27x
Work Comes First Travelers 0.03% 2.09x
South West State Fair Visitors 3.33% 1.29x
Work Hard, Play Hard Travelers 0.02% 1.25x
Summer Festivals and Fairs Visitors 2.88% 1.22x
Readers of El Salvadoran Content 2.19% 1.15x
Santa Cruz Trip Planners 2.70% 1.13x
Readers of Chinese Content 1.86% 1.13x
Los Angeles Dodgers Fans 2.69% 1.12x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.57% 6.73x
Topshop 0.55% 6.60x
Uniqlo 1.66% 5.81x
Joe's Jeans 0.33% 5.73x
REI 1.75% 5.68x
Abercrombie & Fitch 3.23% 5.66x
Intermix 0.90% 5.61x
Everlane 0.12% 5.54x
Levi Strauss 1.75% 5.48x
Mens Wearhouse 9.22% 5.48x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen audience is Scientology.

Content Affinity Composition Index
Scientology 0.03% 4.65x
Texas Off-Roading 0.03% 4.53x
Content Streamers & Downloaders 0.02% 3.90x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.74x
Romanian News 0.04% 3.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.96x
Sports - Golf, Hunting, Fishing 0.06% 2.92x
Teaching Abroad 0.03% 2.83x
Apartment & Community Real Estate Researchers 0.06% 2.38x
Mid-Atlantic Beaches 0.04% 2.31x
Composition Percentage: The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male