Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 177.6 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 2.96x |
| Seattle Trip Planners | 2.69% | 2.55x |
| Orlando Activities Researchers | 0.23% | 2.22x |
| North West State Fair Visitors | 5.37% | 2.21x |
| T-Mobile Customers | 0.10% | 2.09x |
| Washington Skiers and Snowboarders | 3.59% | 2.01x |
| Wireless Headphone Researchers | 0.30% | 1.99x |
| Indiana Hoosiers Fans | 3.14% | 1.93x |
| Oregon County and Local Fair Visitors | 4.17% | 1.83x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is REI.
| Location | Composition | Index |
| REI | 0.39% | 3.96x |
| Mens Wearhouse | 2.34% | 3.90x |
| Eddie Bauer | 0.72% | 3.57x |
| Joe's Jeans | 0.02% | 3.51x |
| Dressbarn | 1.20% | 3.48x |
| Chicos | 1.49% | 3.28x |
| Free People | 0.40% | 3.27x |
| Talbots | 0.95% | 3.26x |
| Ann Taylor | 0.31% | 3.23x |
| Madewell | 0.44% | 3.23x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 7.18% | 6.19x |
| Pacific Northwest Sports & News Cluster | 0.65% | 4.67x |
| Music Production | 0.16% | 4.42x |
| New England Universities | 0.10% | 4.35x |
| Indiana Finance & Business Cluster | 1.71% | 4.29x |
| International Travel | 0.07% | 3.95x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Personal Investment & Advisor Researchers | 0.13% | 3.72x |
| Southern California Cluster | 0.08% | 3.67x |
| Psychology & Social Work | 0.14% | 3.36x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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