Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 530.5 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.10% | 3.10x |
| T-Mobile Customers | 0.10% | 2.09x |
| Vermont Trip Planners | 2.06% | 1.69x |
| Quarantine Planners | 0.96% | 1.53x |
| Spa Goers | 2.99% | 1.51x |
| Home Goods Supercenter Shoppers | 2.08% | 1.46x |
| Home Rug Shoppers | 2.08% | 1.46x |
| Online Thesaurus Users | 4.25% | 1.44x |
| Major Airline Customers | 2.06% | 1.42x |
| Clinic & Lab Immunologist Professionals | 2.76% | 1.42x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 9.62x |
| Patagonia | 0.48% | 3.14x |
| LL Bean | 0.48% | 3.06x |
| REI | 1.17% | 2.88x |
| Topshop | 0.06% | 2.77x |
| Bonobos | 0.53% | 2.71x |
| Saint Laurent Paris | 0.18% | 2.71x |
| Lorna Jane | 0.34% | 2.69x |
| Joe's Jeans | 0.09% | 2.64x |
| Mens Wearhouse | 7.87% | 2.62x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.62% | 8.02x |
| Mortgages & Insurance | 0.11% | 4.71x |
| Parenting & Children's Activities | 0.08% | 4.24x |
| Children's Health | 0.12% | 3.95x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Sewing, Embroidery & Quilting | 0.17% | 3.89x |
| Southern California Cluster | 0.08% | 3.67x |
| College Sports | 0.06% | 3.65x |
| Psychology & Social Work | 0.14% | 3.36x |
| French News & Gossip Cluster | 0.06% | 3.29x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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