Explore the Volkswagen Audience
Below you'll find more information about the Volkswagen audience, broken down in different categories based on their digital and physical behaviors. These are 773.8 thousand unique devices whose actions qualify for the Volkswagen audience.
INTERESTS
The Volkswagen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 1.51% | 1.54x |
| Automotive Auctions Enthusiasts | 1.71% | 1.41x |
| Volkswagen Vehicle Shopper | 1.26% | 1.35x |
| Summer Festivals and Fairs Visitors | 1.67% | 1.33x |
| New England Patriots Fans | 1.54% | 1.33x |
| NFL Fans | 1.11% | 1.31x |
| Baltimore Ravens Fans | 1.50% | 1.29x |
| Seattle Seahawks Fans | 1.56% | 1.28x |
| Boston Red Sox Fans | 1.09% | 1.27x |
| Boxing Fans | 1.27% | 1.27x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Interest attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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APPAREL RETAILERS
The Volkswagen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.24% | 7.47x |
| Club Monaco | 0.63% | 7.00x |
| Saint Laurent Paris | 0.39% | 6.91x |
| Patagonia | 0.47% | 6.76x |
| Hollister | 0.85% | 6.75x |
| Express | 1.18% | 6.34x |
| Zara | 1.04% | 6.33x |
| Zumiez | 1.48% | 6.27x |
| Michael Kors | 0.87% | 6.23x |
| Madewell | 0.59% | 6.23x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Location attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.15% | 2.99x |
| Pacific Northwest Sports & News Cluster | 0.71% | 1.98x |
| Higher-End Fashion Brands | 0.20% | 1.94x |
| Fire Fighting | 0.08% | 1.88x |
| Car Enthusiasts | 0.65% | 1.81x |
| Rhode Island Cluster | 0.24% | 1.74x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 1.73x |
| Arabic News | 0.12% | 1.68x |
| Electronic Cabling | 0.08% | 1.61x |
| Visa & Immigration | 0.08% | 1.60x |
Composition Percentage:
The overlap percentage between the Volkswagen audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen audience to the internet population.
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DEMOGRAPHICS
The Volkswagen audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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