Dstillery Audiences

VOLVO

Audience Size: 81.8 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 81.8 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.32% 3.03x
2020 Holiday Season Sale News Researchers 2.85% 1.93x
COVID Treatment Researchers 2.37% 1.90x
School Closings Updates Readers 1.58% 1.90x
Toronto Blue Jays Fans 3.96% 1.88x
St. Louis Cardinals Fans 4.59% 1.87x
Baseball Enthusiasts 4.91% 1.86x
Readers of Colombian Content 4.27% 1.85x
Ballet Enthusiasts 3.16% 1.85x
Pittsburgh Pirates Fans 3.96% 1.80x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is REI.

Location Composition Index
REI 1.27% 10.27x
Saint Laurent Paris 0.17% 9.68x
Lorna Jane 0.22% 6.94x
Ann Taylor 0.61% 5.90x
Bonobos 0.30% 5.42x
Patagonia 0.26% 5.25x
Columbia 0.37% 4.99x
Madewell 0.69% 4.78x
Express Outlets 0.50% 4.74x
Armani 0.42% 4.72x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Sports - Climbing, Non-traditional.

Content Affinity Composition Index
Sports - Climbing, Non-traditional 1.15% 3.83x
Chemicals 0.06% 3.82x
New Parents 0.32% 3.46x
New Hampshire News 0.95% 3.18x
Illinois College Sports 0.07% 3.06x
Quotes & Inspiration 0.63% 3.05x
Finance & Accounting Cluster 0.63% 2.97x
Live Music 1.27% 2.96x
Guitars & Instruments 1.11% 2.70x
Data Analysis & Scripting 0.63% 2.65x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male