Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 426.6 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Utah Jazz Fans.
| Interest | Composition | Index |
| Utah Jazz Fans | 2.05% | 2.18x |
| Montana and Idaho Trip Planners | 2.55% | 2.14x |
| Italian Mens National Soccer Team Fans | 1.65% | 1.44x |
| Memphis Grizzlies Fans | 1.36% | 1.44x |
| San Francisco Trip Planners | 1.91% | 1.43x |
| Wyoming Cowboys Fans | 1.40% | 1.40x |
| Work Hard, Play Hard Travelers | 0.14% | 1.39x |
| Oregon Trip Planners | 1.78% | 1.38x |
| Rock Climbing Enthusiasts | 1.47% | 1.36x |
| Land Rover Shoppers | 1.67% | 1.35x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 9.99x |
| Club Monaco | 1.11% | 9.47x |
| Levi Strauss | 1.25% | 9.38x |
| Saint Laurent Paris | 0.98% | 9.28x |
| Intermix | 0.91% | 8.89x |
| Lorna Jane | 0.72% | 8.83x |
| Madewell | 1.79% | 8.63x |
| REI | 2.92% | 8.52x |
| Abercrombie & Fitch | 3.54% | 8.48x |
| Tommy Bahama | 2.55% | 8.35x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 3.52% | 9.43x |
| Memphis News | 0.26% | 3.88x |
| Survival Guides | 0.06% | 3.49x |
| Idaho Cluster | 0.56% | 2.99x |
| Canada Travel & Tourism | 0.05% | 2.95x |
| Alternative Streaming Services | 0.06% | 2.66x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 2.62x |
| Meeting Planning & Hotels | 0.09% | 2.49x |
| Franchising | 0.04% | 2.35x |
| National Parks | 0.36% | 2.32x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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