Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 534.4 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 1.95% | 1.73x |
| Venture Capitalists | 1.95% | 1.65x |
| Memphis Grizzlies Fans | 1.65% | 1.60x |
| New England Patriots Fans | 1.78% | 1.60x |
| Boston Bruins Fans | 1.69% | 1.56x |
| Cininnati Reds Fans | 1.61% | 1.54x |
| Motor Scooter Enthusiasts | 1.71% | 1.52x |
| Miami Trip Planners | 2.15% | 1.51x |
| Competitive Sports Participants | 1.61% | 1.51x |
| Preppy Clothing Shoppers | 2.45% | 1.51x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.51% | 9.94x |
| Everlane | 0.13% | 9.00x |
| Club Monaco | 1.12% | 8.82x |
| REI | 2.80% | 8.69x |
| Lorna Jane | 0.72% | 8.61x |
| Saint Laurent Paris | 1.08% | 8.59x |
| Intermix | 1.01% | 8.52x |
| Tommy Bahama | 2.88% | 8.29x |
| Abercrombie & Fitch | 3.84% | 8.23x |
| Madewell | 2.26% | 8.19x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 1.78% | 2.25x |
| Cincinnati Cluster | 1.59% | 2.11x |
| Boston Cluster | 3.74% | 1.70x |
| Connecticut News | 1.95% | 1.41x |
| South Florida Cluster | 2.00% | 1.35x |
| Car Information | 3.24% | 1.34x |
| Apple Blogs & Hacks | 1.59% | 1.18x |
| News Cluster | 2.56% | 1.15x |
| Sports Fanatics | 5.27% | 1.15x |
| Career Cluster A | 3.47% | 1.14x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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