Dstillery Audiences

VOLVO

Audience Size: 534.4 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 534.4 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 1.95% 1.73x
Venture Capitalists 1.95% 1.65x
Memphis Grizzlies Fans 1.65% 1.60x
New England Patriots Fans 1.78% 1.60x
Boston Bruins Fans 1.69% 1.56x
Cininnati Reds Fans 1.61% 1.54x
Motor Scooter Enthusiasts 1.71% 1.52x
Miami Trip Planners 2.15% 1.51x
Competitive Sports Participants 1.61% 1.51x
Preppy Clothing Shoppers 2.45% 1.51x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.51% 9.94x
Everlane 0.13% 9.00x
Club Monaco 1.12% 8.82x
REI 2.80% 8.69x
Lorna Jane 0.72% 8.61x
Saint Laurent Paris 1.08% 8.59x
Intermix 1.01% 8.52x
Tommy Bahama 2.88% 8.29x
Abercrombie & Fitch 3.84% 8.23x
Madewell 2.26% 8.19x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 1.78% 2.25x
Cincinnati Cluster 1.59% 2.11x
Boston Cluster 3.74% 1.70x
Connecticut News 1.95% 1.41x
South Florida Cluster 2.00% 1.35x
Car Information 3.24% 1.34x
Apple Blogs & Hacks 1.59% 1.18x
News Cluster 2.56% 1.15x
Sports Fanatics 5.27% 1.15x
Career Cluster A 3.47% 1.14x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male