Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 504 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Readers of Portuguese Content.
| Interest | Composition | Index |
| Readers of Portuguese Content | 2.66% | 1.63x |
| Readers of Jamaican Content | 2.50% | 1.60x |
| Surfers | 2.78% | 1.59x |
| Real Estate Decision Makers | 3.07% | 1.58x |
| California Skiers and Snowboarders | 2.96% | 1.57x |
| Investment Banking Professionals | 2.62% | 1.57x |
| Fort Lauderdale Trip Planners | 3.43% | 1.55x |
| Miami Trip Planners | 3.05% | 1.55x |
| Santa Monica Trip Planners | 3.21% | 1.54x |
| Volvo Vehicle Shoppers | 2.57% | 1.51x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 10.94x |
| Joe's Jeans | 0.54% | 10.13x |
| Topshop | 0.76% | 8.65x |
| REI | 2.66% | 8.57x |
| Lorna Jane | 0.77% | 8.50x |
| Levi Strauss | 2.49% | 8.33x |
| Supreme | 0.20% | 8.26x |
| Bonobos | 2.36% | 7.94x |
| Saint Laurent Paris | 1.26% | 7.82x |
| Calvin Klein | 0.66% | 7.77x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.04% | 3.82x |
| Concert Posters | 0.07% | 3.42x |
| Beach & Intimate Wear | 0.09% | 3.18x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 3.17x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 3.05x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.03x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.96x |
| Holistic Medicine | 0.07% | 2.82x |
| Korea Cluster | 0.14% | 2.55x |
| Mexico Travel | 0.05% | 2.50x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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