Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 70.6 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Home Design Enthusiasts.
| Interest | Composition | Index |
| Home Design Enthusiasts | 2.53% | 3.17x |
| Gourmet Food & Wine Researchers | 1.08% | 3.04x |
| Women’s Lifestyle Blogs Researchers | 0.63% | 2.85x |
| Readers of Buddhist Content | 1.47% | 2.76x |
| Architecture Enthusiasts | 2.11% | 2.71x |
| Modern Art Museum Researchers | 1.89% | 2.65x |
| Online Directory Searchers | 1.05% | 2.61x |
| Online Home Decor Shoppers | 1.68% | 2.46x |
| Mens Business Clothes Shoppers | 0.84% | 2.42x |
| Major Appliance Shoppers | 1.68% | 2.42x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.03% | 22.61x |
| REI | 0.98% | 11.68x |
| Bonobos | 0.43% | 8.44x |
| Club Monaco | 0.21% | 7.32x |
| Ralph Lauren | 0.51% | 7.31x |
| Tommy Bahama | 0.82% | 7.23x |
| Lorna Jane | 0.21% | 6.93x |
| The North Face | 0.41% | 6.92x |
| Free People | 0.60% | 6.90x |
| Madewell | 0.76% | 6.68x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Dial-Up Internet.
| Content Affinity | Composition | Index |
| Dial-Up Internet | 0.63% | 4.94x |
| Minecraft Video Game Players | 1.47% | 4.57x |
| Online Mini Game Players | 0.42% | 3.93x |
| Chemicals | 0.06% | 3.82x |
| Pacific Northwest Sports & News Cluster | 0.42% | 3.44x |
| Writing Tools & Citation | 1.05% | 3.42x |
| Hockey | 0.84% | 2.98x |
| Latin American Spanish Language News | 0.84% | 2.60x |
| Car Enthusiasts | 0.63% | 2.46x |
| Colorado Cluster | 1.05% | 2.33x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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