Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 202.9 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Dachshund Content Readers.
| Interest | Composition | Index |
| Dachshund Content Readers | 0.38% | 2.35x |
| Rowing Enthusiasts | 3.48% | 2.17x |
| Hard Seltzer Aficionados | 1.36% | 2.15x |
| North East State Fair Visitors | 3.78% | 1.93x |
| Cleveland Cavaliers Fans | 2.19% | 1.89x |
| Doll Enthusiasts | 0.08% | 1.89x |
| Luxury Watch Shoppers | 2.87% | 1.89x |
| Vermont Trip Planners | 2.19% | 1.85x |
| New York City Events Researchers | 1.74% | 1.83x |
| Shared Work Space Researchers | 3.17% | 1.81x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 7.34x |
| Bonobos | 0.91% | 4.63x |
| Patagonia | 0.70% | 4.56x |
| REI | 1.84% | 4.53x |
| LL Bean | 0.69% | 4.33x |
| Lorna Jane | 0.54% | 4.23x |
| Saint Laurent Paris | 0.25% | 3.74x |
| Madewell | 1.90% | 3.60x |
| Armani | 1.09% | 3.54x |
| Joe's Jeans | 0.12% | 3.50x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 0.23% | 4.82x |
| Tennis, Golf & Boxing | 0.15% | 3.90x |
| Pakistan Cluster | 0.15% | 3.89x |
| Chemicals | 0.06% | 3.82x |
| New Hampshire News | 0.91% | 3.52x |
| Public Policy Media | 0.15% | 3.15x |
| Crossword & Puzzle Players | 0.23% | 2.90x |
| Smart Travel | 0.15% | 2.86x |
| Private Aviation | 0.15% | 2.68x |
| Spain News - Madrid & Seville | 0.53% | 2.58x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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