Dstillery Audiences

VOLVO

Audience Size: 39.9 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 39.9 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 2.87% 3.34x
True Crime Podcast Listeners 3.45% 3.09x
Orlando Activities Researchers 4.02% 2.98x
Business Travelers 5.17% 2.87x
Legal Help Seekers 5.17% 2.86x
Fitness Activity Tracker Users 5.75% 2.82x
Trendy Shoe Shoppers 3.45% 2.74x
Retirement Planners 5.17% 2.70x
Road Trip Planners 5.75% 2.69x
Hulu Users 4.02% 2.68x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is REI.

Location Composition Index
REI 1.59% 10.25x
Patagonia 0.50% 9.04x
Club Monaco 0.40% 8.51x
Bonobos 0.47% 7.69x
LL Bean 0.50% 7.01x
Free People 1.09% 6.73x
Madewell 1.07% 6.23x
American Apparel 0.72% 6.10x
Lululemon 1.62% 5.94x
Ann Taylor 0.75% 5.56x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 2.30% 5.12x
Fantasy Name Generators 1.72% 4.55x
Sports - Climbing, Non-traditional 1.15% 3.83x
Chemicals 0.06% 3.82x
New Hampshire News 1.15% 3.69x
Colorado Cluster 2.30% 3.59x
Sports News & Apparel 1.72% 3.39x
LGBTQ Advocacy 1.15% 3.35x
Vancouver British Columbia Locals Cluster 1.15% 3.34x
Right Wing Blogs - Pro-gun & Pro-life 1.15% 3.30x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female