Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 81.8 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.32% | 3.03x |
| 2020 Holiday Season Sale News Researchers | 2.85% | 1.93x |
| COVID Treatment Researchers | 2.37% | 1.90x |
| School Closings Updates Readers | 1.58% | 1.90x |
| Toronto Blue Jays Fans | 3.96% | 1.88x |
| St. Louis Cardinals Fans | 4.59% | 1.87x |
| Baseball Enthusiasts | 4.91% | 1.86x |
| Readers of Colombian Content | 4.27% | 1.85x |
| Ballet Enthusiasts | 3.16% | 1.85x |
| Pittsburgh Pirates Fans | 3.96% | 1.80x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is REI.
| Location | Composition | Index |
| REI | 1.27% | 10.27x |
| Saint Laurent Paris | 0.17% | 9.68x |
| Lorna Jane | 0.22% | 6.94x |
| Ann Taylor | 0.61% | 5.90x |
| Bonobos | 0.30% | 5.42x |
| Patagonia | 0.26% | 5.25x |
| Columbia | 0.37% | 4.99x |
| Madewell | 0.69% | 4.78x |
| Express Outlets | 0.50% | 4.74x |
| Armani | 0.42% | 4.72x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Sports - Climbing, Non-traditional.
| Content Affinity | Composition | Index |
| Sports - Climbing, Non-traditional | 1.15% | 3.83x |
| Chemicals | 0.06% | 3.82x |
| New Parents | 0.32% | 3.46x |
| New Hampshire News | 0.95% | 3.18x |
| Illinois College Sports | 0.07% | 3.06x |
| Quotes & Inspiration | 0.63% | 3.05x |
| Finance & Accounting Cluster | 0.63% | 2.97x |
| Live Music | 1.27% | 2.96x |
| Guitars & Instruments | 1.11% | 2.70x |
| Data Analysis & Scripting | 0.63% | 2.65x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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