Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 179 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Utah Jazz Fans.
| Interest | Composition | Index |
| Utah Jazz Fans | 2.09% | 2.07x |
| Montana and Idaho Trip Planners | 1.95% | 1.84x |
| Republicans | 1.28% | 1.55x |
| Memphis Grizzlies Fans | 1.60% | 1.51x |
| Toronto Raptors Fans | 1.67% | 1.50x |
| Used Car Shoppers | 1.34% | 1.45x |
| St. Louis Cardinals Fans | 1.31% | 1.43x |
| Budget Small Business Researchers | 1.10% | 1.40x |
| Business Communication Product Researchers | 1.17% | 1.39x |
| Miami Marlins Fans | 1.44% | 1.39x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.69% | 11.33x |
| Patagonia | 0.79% | 10.47x |
| Levi Strauss | 0.78% | 10.33x |
| Joe's Jeans | 0.30% | 9.97x |
| Lorna Jane | 0.40% | 9.72x |
| Madewell | 0.99% | 9.53x |
| Free People | 1.05% | 9.11x |
| Abercrombie & Fitch | 1.42% | 9.05x |
| Armani | 1.24% | 8.86x |
| Chicos | 2.93% | 8.79x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.80% | 7.85x |
| Idaho Cluster | 0.58% | 3.35x |
| Northeast Pennsylvania Cluster | 1.01% | 2.09x |
| New Hampshire News | 0.40% | 2.07x |
| Tennessee News | 1.34% | 2.00x |
| National Parks | 0.29% | 1.96x |
| English as a Second Language | 0.22% | 1.93x |
| LGBTQ Advocacy | 0.79% | 1.90x |
| Online Games | 0.17% | 1.89x |
| Men's Dress Shirt Shopping | 0.19% | 1.86x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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