Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 62.2 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Hematology Content Readers.
| Interest | Composition | Index |
| Hematology Content Readers | 0.93% | 2.30x |
| Hard Seltzer Aficionados | 0.35% | 2.29x |
| Supermarket Shoppers | 1.28% | 2.19x |
| Yoga Teachers | 1.86% | 2.08x |
| Competitive Sports Participants | 1.17% | 2.07x |
| Home Custom Bedroom Decorators | 0.23% | 2.06x |
| Custom Home Lighting Shoppers | 0.23% | 2.06x |
| Home-Made Face Mask Researchers | 0.93% | 2.05x |
| Luxury Athletic Footwear Shoppers | 0.70% | 2.00x |
| Luxury Fitness Shoppers | 0.70% | 2.00x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.54% | 10.26x |
| Lorna Jane | 0.22% | 6.94x |
| REI | 0.65% | 6.61x |
| Saint Laurent Paris | 0.19% | 5.54x |
| Ralph Lauren | 0.54% | 5.54x |
| Armani | 0.49% | 5.35x |
| Calvin Klein | 0.08% | 5.28x |
| Free People | 0.60% | 4.97x |
| Kate Spade | 0.60% | 4.83x |
| Jos A. Bank Clothiers | 1.63% | 4.75x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.47% | 6.02x |
| Peru Media | 0.35% | 5.36x |
| Delaware Cluster | 0.93% | 4.87x |
| Low Carb Diets | 0.35% | 4.22x |
| Healthcare - Dermatology & Aging | 0.58% | 4.14x |
| Chemicals | 0.06% | 3.82x |
| Tiny & Modular Home Researchers | 0.35% | 3.79x |
| Appliances & Reviews | 0.35% | 3.53x |
| Vegetarian Diet | 0.35% | 3.46x |
| Online Mini Game Players | 0.26% | 3.42x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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