Dstillery Audiences

VOLVO

Audience Size: 70.6 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 70.6 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 2.53% 3.17x
Gourmet Food & Wine Researchers 1.08% 3.04x
Women’s Lifestyle Blogs Researchers 0.63% 2.85x
Readers of Buddhist Content 1.47% 2.76x
Architecture Enthusiasts 2.11% 2.71x
Modern Art Museum Researchers 1.89% 2.65x
Online Directory Searchers 1.05% 2.61x
Online Home Decor Shoppers 1.68% 2.46x
Mens Business Clothes Shoppers 0.84% 2.42x
Major Appliance Shoppers 1.68% 2.42x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is Uniqlo.

Location Composition Index
Uniqlo 1.03% 22.61x
REI 0.98% 11.68x
Bonobos 0.43% 8.44x
Club Monaco 0.21% 7.32x
Ralph Lauren 0.51% 7.31x
Tommy Bahama 0.82% 7.23x
Lorna Jane 0.21% 6.93x
The North Face 0.41% 6.92x
Free People 0.60% 6.90x
Madewell 0.76% 6.68x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Dial-Up Internet.

Content Affinity Composition Index
Dial-Up Internet 0.63% 4.94x
Minecraft Video Game Players 1.47% 4.57x
Online Mini Game Players 0.42% 3.93x
Chemicals 0.06% 3.82x
Pacific Northwest Sports & News Cluster 0.42% 3.44x
Writing Tools & Citation 1.05% 3.42x
Hockey 0.84% 2.98x
Latin American Spanish Language News 0.84% 2.60x
Car Enthusiasts 0.63% 2.46x
Colorado Cluster 1.05% 2.33x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female