Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 316.9 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is BMW Vehicle Shoppers.
| Interest | Composition | Index |
| BMW Vehicle Shoppers | 3.96% | 2.31x |
| Action Movie and TV Enthusiasts | 3.83% | 2.13x |
| Canoeing and Kayaking Enthusiasts | 3.43% | 2.05x |
| Contractors & Construction Professionals | 3.43% | 2.03x |
| Car Collector Enthusiasts | 4.10% | 1.98x |
| Auto Show Enthusiasts | 4.23% | 1.98x |
| Boston Trip Planners | 2.51% | 1.95x |
| Japanese Luxury Car Enthusiasts | 4.36% | 1.94x |
| NHL Fans | 2.77% | 1.94x |
| Readers of Portuguese Content | 3.17% | 1.93x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 11.53x |
| Topshop | 0.54% | 10.41x |
| Joe's Jeans | 0.31% | 10.32x |
| Lorna Jane | 0.68% | 9.89x |
| REI | 2.48% | 9.79x |
| Calvin Klein | 0.61% | 9.04x |
| Intermix | 0.94% | 8.88x |
| Patagonia | 1.39% | 8.88x |
| Bonobos | 1.92% | 8.85x |
| Madewell | 3.17% | 8.67x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.66% | 5.19x |
| New Hampshire News | 1.45% | 4.53x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.53% | 4.27x |
| Pakistan Cluster | 0.26% | 3.95x |
| Chemicals | 0.06% | 3.82x |
| Bowling | 0.26% | 3.76x |
| Winter Sports & Gear | 0.26% | 3.56x |
| Vaping | 0.26% | 3.19x |
| MBA Education | 0.40% | 3.18x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.24% | 3.13x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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