Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 39.9 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 2.87% | 3.34x |
| True Crime Podcast Listeners | 3.45% | 3.09x |
| Orlando Activities Researchers | 4.02% | 2.98x |
| Business Travelers | 5.17% | 2.87x |
| Legal Help Seekers | 5.17% | 2.86x |
| Fitness Activity Tracker Users | 5.75% | 2.82x |
| Trendy Shoe Shoppers | 3.45% | 2.74x |
| Retirement Planners | 5.17% | 2.70x |
| Road Trip Planners | 5.75% | 2.69x |
| Hulu Users | 4.02% | 2.68x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is REI.
| Location | Composition | Index |
| REI | 1.59% | 10.25x |
| Patagonia | 0.50% | 9.04x |
| Club Monaco | 0.40% | 8.51x |
| Bonobos | 0.47% | 7.69x |
| LL Bean | 0.50% | 7.01x |
| Free People | 1.09% | 6.73x |
| Madewell | 1.07% | 6.23x |
| American Apparel | 0.72% | 6.10x |
| Lululemon | 1.62% | 5.94x |
| Ann Taylor | 0.75% | 5.56x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 2.30% | 5.12x |
| Fantasy Name Generators | 1.72% | 4.55x |
| Sports - Climbing, Non-traditional | 1.15% | 3.83x |
| Chemicals | 0.06% | 3.82x |
| New Hampshire News | 1.15% | 3.69x |
| Colorado Cluster | 2.30% | 3.59x |
| Sports News & Apparel | 1.72% | 3.39x |
| LGBTQ Advocacy | 1.15% | 3.35x |
| Vancouver British Columbia Locals Cluster | 1.15% | 3.34x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.15% | 3.30x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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