Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 503.7 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 3.33x |
| Electric Vehicle Shoppers | 3.02% | 1.45x |
| Toronto Raptors Fans | 2.47% | 1.40x |
| Work Hard, Play Hard Travelers | 0.14% | 1.39x |
| Automotive News Readers | 2.36% | 1.38x |
| Los Angeles Lakers Fans | 2.89% | 1.37x |
| Tesla Enthusiasts | 3.04% | 1.36x |
| BMW Vehicle Shoppers | 3.00% | 1.36x |
| Miami Trip Planners | 3.53% | 1.36x |
| Space Travel Enthusiasts | 2.87% | 1.34x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.61% | 9.81x |
| Everlane | 0.18% | 9.00x |
| Topshop | 0.64% | 8.91x |
| Lorna Jane | 0.67% | 8.89x |
| REI | 2.47% | 8.06x |
| Levi Strauss | 2.76% | 7.90x |
| Saint Laurent Paris | 1.15% | 7.73x |
| Intermix | 1.20% | 7.67x |
| Bonobos | 1.90% | 7.54x |
| Uniqlo | 1.97% | 7.49x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.01% | 14.06x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.59x |
| Handyman Tools | 0.01% | 11.39x |
| Decoration & Fabric | 0.02% | 9.70x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 8.40x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 8.22x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.04x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.65x |
| Fashion & Cosmetics | 0.02% | 7.60x |
| General Interest | 0.09% | 7.46x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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