Dstillery Audiences

VOLVO

Audience Size: 167.9 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 167.9 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 0.24% 3.85x
Pantry Recipes Researchers 0.39% 1.99x
Grill Masters 4.19% 1.97x
New England Patriots Fans 3.93% 1.95x
Remdesivir Information Researchers 1.07% 1.85x
Readers of Panamanian Content 3.67% 1.77x
South Atlantic Voters 5.11% 1.76x
Italian Food Enthusiasts 3.01% 1.73x
In-Market Car Shoppers 4.33% 1.73x
Boston Celtics Fans 3.28% 1.73x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is REI.

Location Composition Index
REI 1.71% 9.60x
Lorna Jane 0.32% 8.30x
Topshop 0.18% 7.88x
Joe's Jeans 0.11% 7.76x
Calvin Klein 0.29% 7.69x
Patagonia 0.76% 7.44x
Bonobos 0.84% 6.77x
LL Bean 0.48% 6.71x
Tommy Bahama 1.15% 6.65x
Supreme 0.06% 6.60x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.39% 4.26x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.39% 4.18x
Chemicals 0.06% 3.82x
Motorsports 0.39% 3.77x
Assorted Topics (Television, Origami, Men's Health) 0.26% 3.21x
South Carolina Beach Travel 0.25% 3.18x
Vegans & Animal Welfare 0.26% 3.15x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.24% 3.13x
Illinois College Sports 0.07% 3.06x
Magic & Games 0.79% 2.88x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male