Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 67.9 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Home DIY Enthusiasts.
| Interest | Composition | Index |
| Home DIY Enthusiasts | 3.62% | 3.18x |
| Online Health Researchers | 3.17% | 3.11x |
| Personal Stock Portfolio Managers | 3.39% | 2.99x |
| Gastrointestinal Researchers | 3.62% | 2.95x |
| Home Exterior Design Enthusiasts | 3.85% | 2.91x |
| Seasonal Allergy Sufferers | 3.39% | 2.66x |
| Home-Made Face Mask Researchers | 2.26% | 2.64x |
| Retirement Planning Amid Covid-19 | 2.49% | 2.64x |
| Car Buyers | 4.30% | 2.63x |
| Post COVID-19 Restaurant Reopening Researchers | 2.04% | 2.62x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.10% | 14.00x |
| Patagonia | 0.66% | 10.31x |
| REI | 1.75% | 9.67x |
| Lorna Jane | 0.22% | 8.87x |
| LL Bean | 0.55% | 7.65x |
| Tommy Bahama | 1.07% | 7.51x |
| Saint Laurent Paris | 0.17% | 7.47x |
| Abercrombie & Fitch | 0.36% | 7.24x |
| Madewell | 1.19% | 6.95x |
| Bonobos | 0.48% | 6.92x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 0.68% | 5.43x |
| New Hampshire News | 1.36% | 4.57x |
| Trucking | 0.90% | 4.27x |
| Space & National Security | 0.90% | 4.10x |
| New Parents | 0.45% | 3.95x |
| Chemicals | 0.06% | 3.82x |
| Quotes & Inspiration | 0.68% | 3.81x |
| Florida College Athletics | 0.28% | 3.71x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.45% | 3.62x |
| Caribbean Cluster | 0.45% | 3.41x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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