Dstillery Audiences

VOLVO

Audience Size: 426.6 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 426.6 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Utah Jazz Fans.

Interest Composition Index
Utah Jazz Fans 2.05% 2.18x
Montana and Idaho Trip Planners 2.55% 2.14x
Italian Mens National Soccer Team Fans 1.65% 1.44x
Memphis Grizzlies Fans 1.36% 1.44x
San Francisco Trip Planners 1.91% 1.43x
Wyoming Cowboys Fans 1.40% 1.40x
Work Hard, Play Hard Travelers 0.14% 1.39x
Oregon Trip Planners 1.78% 1.38x
Rock Climbing Enthusiasts 1.47% 1.36x
Land Rover Shoppers 1.67% 1.35x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is Everlane.

Location Composition Index
Everlane 0.11% 9.99x
Club Monaco 1.11% 9.47x
Levi Strauss 1.25% 9.38x
Saint Laurent Paris 0.98% 9.28x
Intermix 0.91% 8.89x
Lorna Jane 0.72% 8.83x
Madewell 1.79% 8.63x
REI 2.92% 8.52x
Abercrombie & Fitch 3.54% 8.48x
Tommy Bahama 2.55% 8.35x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 3.52% 9.43x
Memphis News 0.26% 3.88x
Survival Guides 0.06% 3.49x
Idaho Cluster 0.56% 2.99x
Canada Travel & Tourism 0.05% 2.95x
Alternative Streaming Services 0.06% 2.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.62x
Meeting Planning & Hotels 0.09% 2.49x
Franchising 0.04% 2.35x
National Parks 0.36% 2.32x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male