Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 150.3 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Charitable Organization Researchers.
| Interest | Composition | Index |
| Charitable Organization Researchers | 1.42% | 2.03x |
| Online Investors | 2.37% | 1.84x |
| Masters in Management Researchers | 2.13% | 1.81x |
| Rock Climbing Enthusiasts | 1.78% | 1.74x |
| Social Workers | 1.89% | 1.70x |
| POS Systems & Software Researchers | 2.37% | 1.70x |
| Senior Living Center Researchers | 2.84% | 1.68x |
| Travel Guide and Review Readers | 1.66% | 1.66x |
| Verizon Wireless Customers | 0.16% | 1.65x |
| Holiday Cocktail Researchers | 1.30% | 1.62x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.08% | 9.46x |
| Lorna Jane | 0.75% | 4.46x |
| Bonobos | 1.10% | 4.33x |
| Armani | 1.75% | 4.17x |
| Patagonia | 0.80% | 4.15x |
| Topshop | 0.14% | 4.15x |
| REI | 2.23% | 4.06x |
| LL Bean | 0.75% | 3.85x |
| Saint Laurent Paris | 0.36% | 3.64x |
| Free People | 2.48% | 3.60x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 0.06% | 3.82x |
| Broadway Information | 0.59% | 3.56x |
| Teen Hair | 0.19% | 3.55x |
| Legal Information Research Cluster | 0.24% | 3.48x |
| Weight Lifting Enthusiasts | 0.18% | 3.31x |
| Back & Spine | 0.36% | 3.28x |
| Middle East News | 0.24% | 3.24x |
| Vermont Cluster | 0.19% | 3.03x |
| Southeast College Athletics | 0.36% | 2.93x |
| Alberta Canada Cluster | 0.29% | 2.77x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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