Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 82.2 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 4.55% | 2.57x |
| Auto Show Enthusiasts | 5.97% | 2.50x |
| Luxury Watch Shoppers | 4.40% | 2.38x |
| Cigars Shoppers | 5.18% | 2.29x |
| Boston Trip Planners | 3.30% | 2.12x |
| Vermont Trip Planners | 3.30% | 2.05x |
| Readers of Spanish Content | 3.61% | 2.04x |
| Audio Equipment Researchers | 4.08% | 2.04x |
| Italy Trip Planners | 3.30% | 2.03x |
| Professional Chefs | 4.55% | 2.03x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.23% | 12.02x |
| REI | 1.58% | 9.86x |
| LL Bean | 0.38% | 9.05x |
| Saint Laurent Paris | 0.11% | 8.12x |
| Tommy Bahama | 0.95% | 7.99x |
| Patagonia | 0.43% | 7.89x |
| American Apparel | 0.76% | 6.93x |
| The North Face | 0.60% | 6.82x |
| Madewell | 0.70% | 6.45x |
| Armani | 0.38% | 6.42x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.66% | 5.67x |
| New Hampshire News | 1.88% | 4.52x |
| Public Policy Media | 0.78% | 4.39x |
| Startup Investment | 0.47% | 4.39x |
| Peru Media | 0.47% | 4.27x |
| Shoes & Accessories | 0.47% | 4.09x |
| Chemicals | 0.06% | 3.82x |
| Illinois | 0.31% | 3.70x |
| K-Pop | 0.63% | 3.68x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.46% | 3.49x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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