Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 536.7 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 3.33x |
| Lottery Enthusiasts | 0.19% | 1.79x |
| New England Patriots Fans | 2.31% | 1.66x |
| Luxury Watch Shoppers | 2.18% | 1.51x |
| Arsenal Fans | 1.97% | 1.46x |
| Honda Vehicle Shoppers | 2.01% | 1.45x |
| Tire Shoppers | 2.05% | 1.45x |
| Car Enthusiasts | 1.66% | 1.44x |
| Cape Cod News Readers | 2.03% | 1.41x |
| New York Jets Fans | 1.66% | 1.41x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 8.98x |
| Levi Strauss | 1.76% | 8.62x |
| Intermix | 1.08% | 8.18x |
| Topshop | 0.36% | 8.04x |
| Lorna Jane | 0.64% | 8.03x |
| Saint Laurent Paris | 1.06% | 7.85x |
| REI | 2.49% | 7.85x |
| Joe's Jeans | 0.57% | 7.76x |
| Tommy Bahama | 2.91% | 7.39x |
| Club Monaco | 1.27% | 7.21x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.01% | 14.06x |
| Handyman Tools | 0.01% | 11.39x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.44x |
| As Seen On TV Products | 0.06% | 8.45x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 8.40x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 8.22x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.04x |
| Decoration & Fabric | 0.01% | 7.85x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.69x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.65x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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