Dstillery Audiences

VOLVO

Audience Size: 179 Thousand Devices

Explore the Volvo Audience

Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 179 thousand unique devices whose actions qualify for the Volvo audience.

Dstillery Crafted Audiences

INTERESTS

The Volvo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volvo audience is Utah Jazz Fans.

Interest Composition Index
Utah Jazz Fans 2.09% 2.07x
Montana and Idaho Trip Planners 1.95% 1.84x
Republicans 1.28% 1.55x
Memphis Grizzlies Fans 1.60% 1.51x
Toronto Raptors Fans 1.67% 1.50x
Used Car Shoppers 1.34% 1.45x
St. Louis Cardinals Fans 1.31% 1.43x
Budget Small Business Researchers 1.10% 1.40x
Business Communication Product Researchers 1.17% 1.39x
Miami Marlins Fans 1.44% 1.39x
Composition Percentage: The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volvo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volvo audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.69% 11.33x
Patagonia 0.79% 10.47x
Levi Strauss 0.78% 10.33x
Joe's Jeans 0.30% 9.97x
Lorna Jane 0.40% 9.72x
Madewell 0.99% 9.53x
Free People 1.05% 9.11x
Abercrombie & Fitch 1.42% 9.05x
Armani 1.24% 8.86x
Chicos 2.93% 8.79x
Composition Percentage: The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volvo audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.80% 7.85x
Idaho Cluster 0.58% 3.35x
Northeast Pennsylvania Cluster 1.01% 2.09x
New Hampshire News 0.40% 2.07x
Tennessee News 1.34% 2.00x
National Parks 0.29% 1.96x
English as a Second Language 0.22% 1.93x
LGBTQ Advocacy 0.79% 1.90x
Online Games 0.17% 1.89x
Men's Dress Shirt Shopping 0.19% 1.86x
Composition Percentage: The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volvo audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male