Explore the Volvo Audience
Below you'll find more information about the Volvo audience, broken down in different categories based on their digital and physical behaviors. These are 167.9 thousand unique devices whose actions qualify for the Volvo audience.
INTERESTS
The Volvo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volvo audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 0.24% | 3.85x |
| Pantry Recipes Researchers | 0.39% | 1.99x |
| Grill Masters | 4.19% | 1.97x |
| New England Patriots Fans | 3.93% | 1.95x |
| Remdesivir Information Researchers | 1.07% | 1.85x |
| Readers of Panamanian Content | 3.67% | 1.77x |
| South Atlantic Voters | 5.11% | 1.76x |
| Italian Food Enthusiasts | 3.01% | 1.73x |
| In-Market Car Shoppers | 4.33% | 1.73x |
| Boston Celtics Fans | 3.28% | 1.73x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Interest attribute.
Index: A comparison of the Volvo audience to the internet population.
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APPAREL RETAILERS
The Volvo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volvo audience is REI.
| Location | Composition | Index |
| REI | 1.71% | 9.60x |
| Lorna Jane | 0.32% | 8.30x |
| Topshop | 0.18% | 7.88x |
| Joe's Jeans | 0.11% | 7.76x |
| Calvin Klein | 0.29% | 7.69x |
| Patagonia | 0.76% | 7.44x |
| Bonobos | 0.84% | 6.77x |
| LL Bean | 0.48% | 6.71x |
| Tommy Bahama | 1.15% | 6.65x |
| Supreme | 0.06% | 6.60x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Location attribute.
Index: A comparison of the Volvo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volvo audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 0.39% | 4.26x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.39% | 4.18x |
| Chemicals | 0.06% | 3.82x |
| Motorsports | 0.39% | 3.77x |
| Assorted Topics (Television, Origami, Men's Health) | 0.26% | 3.21x |
| South Carolina Beach Travel | 0.25% | 3.18x |
| Vegans & Animal Welfare | 0.26% | 3.15x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.24% | 3.13x |
| Illinois College Sports | 0.07% | 3.06x |
| Magic & Games | 0.79% | 2.88x |
Composition Percentage:
The overlap percentage between the Volvo audience and the Content Affinity attribute.
Index: A comparison of the Volvo audience to the internet population.
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DEMOGRAPHICS
The Volvo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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