Dstillery Audiences

W HOTELS

Audience Size: 17.1 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 5.79% 5.62x
Luxury Athletic Footwear Shoppers 2.14% 5.37x
Luxury Fitness Shoppers 2.14% 5.37x
Online Grammar Tool Users 1.54% 4.50x
Mid-Range Grocery Shoppers 6.56% 3.98x
Fall/Winter 2021 High-End Fashion Brands Content Readers 1.07% 3.86x
Social Distancing Content Readers 1.93% 3.35x
Eco-Conscious Consumers 1.07% 3.28x
Penn State Nittany Lions Fans 3.09% 3.27x
Restaurant Researchers 1.60% 3.26x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.01% 40.48x
American Eagle Outfitters 10.46% 21.32x
Uniqlo 0.96% 18.24x
Armani 1.64% 17.87x
Bonobos 0.96% 17.49x
The North Face 1.37% 16.38x
Zara 1.50% 15.44x
Club Monaco 0.55% 15.07x
Saint Laurent Paris 0.48% 13.95x
H&M 4.78% 12.83x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 4.63% 8.31x
Philadelphia Cluster 5.02% 7.47x
Hockey 1.16% 4.49x
San Francisco Bay Area Cluster 1.16% 4.01x
Visa & Immigration 0.14% 3.86x
Upstate New York Travel Cluster 0.77% 3.74x
Canadian Homes 1.60% 3.66x
Chicago Cluster 3.09% 3.55x
Sports Apparel 0.77% 3.45x
LGBTQ Advocacy 1.07% 3.42x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male