Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 230.8 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.19% | 3.26x |
| Real Estate Decision Makers | 7.04% | 2.98x |
| Online Grocery Shoppers | 7.09% | 2.92x |
| Venture Capitalists | 6.09% | 2.88x |
| Ballet Enthusiasts | 6.54% | 2.78x |
| E-cycling Enthusiasts | 6.94% | 2.68x |
| Luxury Retail Researchers | 5.53% | 2.60x |
| SEO Specialists | 6.64% | 2.55x |
| Restaurant Menu Researchers | 5.18% | 2.54x |
| Canada Trip Planners | 3.97% | 2.52x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.94% | 42.35x |
| Everlane | 0.88% | 35.79x |
| Topshop | 2.86% | 34.59x |
| Intermix | 5.20% | 32.37x |
| Club Monaco | 6.94% | 28.97x |
| Calvin Klein | 2.35% | 26.46x |
| Joe's Jeans | 1.27% | 26.24x |
| Bonobos | 7.45% | 25.73x |
| Saint Laurent Paris | 4.23% | 24.34x |
| American Apparel | 13.14% | 22.66x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.30% | 8.67x |
| Institutional Investing | 0.35% | 5.98x |
| French Canadian Cluster | 0.20% | 5.71x |
| NYC Tourist Attractions | 3.07% | 5.52x |
| Hipster Clothing | 0.15% | 5.48x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.15% | 5.30x |
| Real Estate Cluster | 0.25% | 4.45x |
| French News & Gossip Cluster | 0.15% | 4.42x |
| New York City Real Estate Research Cluster | 1.71% | 4.01x |
| Marketing Professionals | 0.60% | 3.91x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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