Dstillery Audiences

W HOTELS

Audience Size: 210.7 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 210.7 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.39% 3.07x
Venture Capitalists 4.21% 3.06x
Ballet Enthusiasts 4.17% 2.95x
Shared Work Space Researchers 4.10% 2.80x
Men's Shoe Shoppers 3.73% 2.69x
New York Trip Planners 3.86% 2.68x
Investment Banking Professionals 3.56% 2.63x
United Arab Emirates Trip Planners 3.41% 2.57x
Real Estate Decision Makers 7.33% 2.56x
Home Interior Design Enthusiasts 3.32% 2.52x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Michael Kors.

Location Composition Index
Michael Kors 14.63% 57.31x
Everlane 0.52% 47.12x
Club Monaco 3.95% 33.42x
Levi Strauss 4.24% 31.83x
Intermix 3.04% 30.14x
Armani 7.44% 28.40x
Zara 8.61% 27.41x
Express 8.72% 25.64x
Uniqlo 3.89% 25.22x
Supreme 0.72% 25.14x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.33% 6.44x
Philanthropy - Nonprofits 0.24% 5.74x
Institutional Investing 0.31% 4.57x
Mobile Industry Information 0.33% 4.44x
NYC Tourist Attractions 2.77% 4.35x
New York City Real Estate Research Cluster 1.62% 4.18x
European Museums, Restaurants & Events 0.70% 4.16x
Work Productivity 0.50% 3.95x
Visa & Immigration 0.22% 3.90x
Marketing Professionals 0.83% 3.78x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male