Dstillery Audiences

W HOTELS

Audience Size: 20.6 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Landscape Architects.

Interest Composition Index
Landscape Architects 4.79% 5.04x
Telemedicine Content Readers 2.74% 4.35x
School Closings Updates Readers 2.74% 4.09x
Washington Skiers and Snowboarders 7.53% 3.94x
Ski and Snowboard Apparel Shoppers 5.48% 3.62x
Yogis 3.42% 3.59x
Readers of Puerto Rican Content 6.85% 3.58x
Major Airline Customers 5.48% 3.45x
Cape Cod News Readers 4.11% 3.42x
Boston Bruins Fans 4.79% 3.25x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Intermix.

Location Composition Index
Intermix 1.64% 31.85x
Club Monaco 1.80% 18.00x
Saint Laurent Paris 0.93% 17.50x
Bonobos 1.97% 13.63x
Free People 4.75% 12.01x
Zara 2.73% 11.69x
Armani 2.67% 11.62x
Hugo Boss 4.09% 10.77x
Uniqlo 1.42% 10.62x
American Apparel 2.84% 10.15x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.05% 4.94x
Teen Hair 0.57% 3.99x
Discount Shopping 0.15% 3.99x
Los Angeles News 10.00% 3.97x
Visa & Immigration 0.14% 3.86x
Luxury Sneakers 1.37% 3.75x
Pittsburgh News 8.00% 3.45x
Pet Supplies 0.57% 3.39x
Math Reference 1.92% 3.35x
Art News & Products 0.17% 3.29x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female