Dstillery Audiences

W HOTELS

Audience Size: 56.3 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 10.26% 6.21x
Commercial Banking Market Intelligence Researchers 12.82% 5.81x
Last Minute Travelers 10.26% 5.71x
Readers of Chinese Content 10.26% 5.51x
Readers of Portuguese Content 10.26% 5.44x
Business Accounting Software Researchers 10.26% 5.37x
Work Visa Researchers 7.69% 5.25x
Credit Cards Rewards Researchers 10.26% 5.14x
Internet Speed Testers 12.82% 4.97x
Readers of Caribbean Content 10.26% 4.91x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.

Location Composition Index
Everlane 0.42% 49.53x
Topshop 1.12% 48.21x
Supreme 0.36% 37.69x
Intermix 2.13% 34.93x
Club Monaco 2.90% 28.60x
Uniqlo 3.53% 25.54x
Zara 5.58% 23.78x
Saint Laurent Paris 1.67% 23.71x
Joe's Jeans 0.34% 23.14x
American Apparel 6.51% 22.94x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 5.17% 9.37x
Teen Hair 0.57% 3.99x
Discount Shopping 0.15% 3.99x
University Research 5.13% 3.88x
Visa & Immigration 0.14% 3.86x
Assorted Topics (Television, Origami, Men's Health) 0.28% 3.72x
International Travel 0.12% 3.54x
Motorsports 0.28% 3.46x
Austin Cluster 5.13% 3.46x
Party Planning & Invitations 3.45% 3.46x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male