Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.55% | 3.12x |
| Men's Shoe Shoppers | 4.55% | 2.88x |
| Ballet Enthusiasts | 4.13% | 2.82x |
| Venture Capitalists | 3.28% | 2.76x |
| Home Interior Design Enthusiasts | 3.61% | 2.75x |
| Mens Business Clothes Shoppers | 3.51% | 2.74x |
| Seattle Trip Planners | 4.81% | 2.72x |
| Travel Reward Points Enthusiasts | 3.67% | 2.71x |
| Luxury Retail Researchers | 3.67% | 2.58x |
| Miami Trip Planners | 3.67% | 2.56x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.55% | 38.79x |
| Michael Kors | 11.33% | 35.93x |
| Club Monaco | 3.91% | 31.21x |
| Intermix | 3.50% | 29.80x |
| Levi Strauss | 4.21% | 28.00x |
| Topshop | 0.46% | 25.30x |
| Zara | 8.99% | 24.39x |
| Uniqlo | 4.37% | 23.87x |
| Supreme | 0.80% | 23.83x |
| Armani | 8.74% | 22.54x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.79% | 3.66x |
| New York City Real Estate Research Cluster | 1.82% | 3.64x |
| Fashion Cluster | 1.75% | 2.86x |
| Los Angeles Tourism | 2.01% | 2.67x |
| Furniture & Home Improvement | 2.05% | 2.62x |
| Travel Adventure | 2.14% | 2.26x |
| Vegetarian Diet | 1.95% | 2.09x |
| New Jersey News Cluster | 3.25% | 2.09x |
| Wedding Planning | 1.59% | 2.07x |
| Edgy Content | 1.95% | 1.75x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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