Dstillery Audiences

W HOTELS

Audience Size: 248.1 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 248.1 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.07% 5.81x
Countdown to the Beach Travelers 0.05% 5.30x
New York City Events Researchers 6.72% 2.62x
Real Estate Decision Makers 6.68% 2.45x
Ballet Enthusiasts 5.89% 2.31x
Restaurant Menu Researchers 4.82% 2.17x
Online Grocery Shoppers 6.07% 2.16x
Last Minute Travelers 5.61% 2.15x
Miami Trip Planners 5.47% 2.15x
Legal News Readers 4.40% 2.09x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.

Location Composition Index
Everlane 0.65% 32.03x
Supreme 0.78% 27.83x
Intermix 4.31% 27.63x
Topshop 1.95% 26.97x
Club Monaco 5.05% 24.96x
Bonobos 5.87% 23.26x
Calvin Klein 1.95% 21.85x
Uniqlo 5.31% 20.15x
Zara 8.34% 19.98x
Saint Laurent Paris 2.84% 19.13x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 34.47x
Watches & Jewelry 0.02% 21.66x
Home Décor, Furniture, & Decorating 0.03% 17.83x
England Tourism 0.04% 14.63x
Parenting & Nutrition 0.04% 13.31x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.97x
Canadian Construction & Renovation Research Cluster 0.03% 10.46x
Quinceanera Planning 0.03% 8.84x
Quebec Hunting & Outdoors Cluster 0.03% 8.50x
Canada Job Seekers Cluster 0.09% 8.48x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male