Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 270.8 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.07% | 5.81x |
| Countdown to the Beach Travelers | 0.05% | 5.30x |
| New York City Events Researchers | 5.15% | 2.83x |
| Ballet Enthusiasts | 4.86% | 2.62x |
| Santa Monica Trip Planners | 4.57% | 2.47x |
| Los Angeles Trip Planners | 3.68% | 2.43x |
| Venture Capitalists | 3.83% | 2.43x |
| Italian Mens National Soccer Team Fans | 3.20% | 2.38x |
| Online Grocery Shoppers | 4.57% | 2.38x |
| Real Estate Decision Makers | 4.20% | 2.34x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.63% | 34.80x |
| Intermix | 3.76% | 28.46x |
| Topshop | 1.15% | 25.39x |
| Club Monaco | 4.11% | 23.36x |
| Supreme | 0.78% | 22.98x |
| Zara | 8.33% | 21.03x |
| Bonobos | 3.48% | 20.29x |
| Levi Strauss | 4.09% | 20.04x |
| Uniqlo | 4.50% | 20.02x |
| Calvin Klein | 2.16% | 19.66x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 34.47x |
| Watches & Jewelry | 0.02% | 21.66x |
| Home Décor, Furniture, & Decorating | 0.03% | 17.83x |
| England Tourism | 0.04% | 14.63x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 11.97x |
| Parenting & Nutrition | 0.04% | 11.31x |
| Italy Cluster | 0.15% | 11.02x |
| Environmental Conservation | 0.03% | 9.86x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 9.46x |
| Quinceanera Planning | 0.03% | 8.84x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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