Dstillery Audiences

W HOTELS

Audience Size: 97.7 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 97.7 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.07% 5.81x
Burger Enthusiast 0.46% 3.28x
New York City Events Researchers 5.57% 3.26x
Ballet Enthusiasts 5.53% 3.04x
Real Estate Decision Makers 5.43% 2.75x
Online Grocery Shoppers 5.57% 2.70x
Venture Capitalists 4.79% 2.65x
Western Canada Skiers and Snowboarders 3.52% 2.56x
Seattle Trip Planners 6.44% 2.54x
E-cycling Enthusiasts 5.43% 2.51x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.

Location Composition Index
Supreme 0.91% 36.74x
Everlane 0.83% 36.38x
Intermix 5.27% 32.55x
Topshop 2.78% 31.54x
Club Monaco 6.32% 26.85x
Calvin Klein 2.13% 25.21x
Bonobos 7.41% 24.94x
Saint Laurent Paris 3.73% 23.23x
Joe's Jeans 1.22% 23.08x
Uniqlo 6.88% 22.77x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.23% 6.85x
Canada Business Cluster 0.41% 6.45x
Office Furniture Design 0.14% 5.98x
Canadian Lifestyle 0.32% 5.69x
Canada Shopping - Lifestyle and Mommy Blogs 0.18% 5.56x
Higher-End Fashion Brands 0.18% 5.38x
Assorted Topics (Business Support ToolsForm Templates) 0.14% 5.26x
Canada Tourism Research Cluster 0.32% 4.85x
New York City Real Estate Research Cluster 1.92% 4.78x
Retail Industry News 0.27% 4.41x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male