Dstillery Audiences

W HOTELS

Audience Size: 270.8 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 270.8 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.07% 5.81x
Countdown to the Beach Travelers 0.05% 5.30x
New York City Events Researchers 5.15% 2.83x
Ballet Enthusiasts 4.86% 2.62x
Santa Monica Trip Planners 4.57% 2.47x
Los Angeles Trip Planners 3.68% 2.43x
Venture Capitalists 3.83% 2.43x
Italian Mens National Soccer Team Fans 3.20% 2.38x
Online Grocery Shoppers 4.57% 2.38x
Real Estate Decision Makers 4.20% 2.34x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.

Location Composition Index
Everlane 0.63% 34.80x
Intermix 3.76% 28.46x
Topshop 1.15% 25.39x
Club Monaco 4.11% 23.36x
Supreme 0.78% 22.98x
Zara 8.33% 21.03x
Bonobos 3.48% 20.29x
Levi Strauss 4.09% 20.04x
Uniqlo 4.50% 20.02x
Calvin Klein 2.16% 19.66x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 34.47x
Watches & Jewelry 0.02% 21.66x
Home Décor, Furniture, & Decorating 0.03% 17.83x
England Tourism 0.04% 14.63x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.97x
Parenting & Nutrition 0.04% 11.31x
Italy Cluster 0.15% 11.02x
Environmental Conservation 0.03% 9.86x
Canadian Construction & Renovation Research Cluster 0.02% 9.46x
Quinceanera Planning 0.03% 8.84x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male