Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Tutoring Resources Researchers.
| Interest | Composition | Index |
| Tutoring Resources Researchers | 4.74% | 4.14x |
| Enterprise Field Services Researchers | 6.84% | 3.92x |
| Getaways Researchers | 3.68% | 3.90x |
| Web Design Researchers | 5.79% | 3.81x |
| Yogis | 2.63% | 3.77x |
| Miami Trip Planners | 5.26% | 3.67x |
| Australia Trip Planners | 3.68% | 3.59x |
| Conservative Think Tank Readers | 6.84% | 3.32x |
| Investment Services Intenders | 4.74% | 3.22x |
| Classical Music Enthusiasts | 4.21% | 3.04x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Curious about what else the W Hotels audience is interested in?
Sign Up
APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.22% | 22.85x |
| Topshop | 0.71% | 18.44x |
| Saint Laurent Paris | 1.84% | 17.21x |
| Club Monaco | 2.88% | 15.37x |
| Bonobos | 3.60% | 12.86x |
| Armani | 5.36% | 11.76x |
| American Apparel | 6.10% | 11.33x |
| Zara | 4.97% | 11.10x |
| Calvin Klein | 0.80% | 10.90x |
| Uniqlo | 2.66% | 10.49x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Want to find more of the W Hotels audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.76% | 5.05x |
| Poetry Fans | 5.79% | 4.86x |
| Teen Hair | 0.57% | 3.99x |
| Visa & Immigration | 0.14% | 3.86x |
| Pet Supplies | 0.57% | 3.39x |
| Graphic Design | 1.05% | 3.36x |
| Wine, Liquor & Mixology | 1.18% | 3.21x |
| Beauty & Cosmetics | 0.28% | 3.19x |
| Unique & Personalized Fashion | 0.28% | 3.17x |
| Flower Shopping | 0.10% | 3.08x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Want to see more of the Content Affinities the W Hotels audience visits?
Sign Up
DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the W Hotels audience?
Sign Up