Dstillery Audiences

W HOTELS

Audience Size: 19 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 4.44% 5.29x
New York City Events Researchers 5.56% 5.17x
Getaways Researchers 3.33% 4.50x
School Closings Updates Readers 2.78% 4.33x
Clinic & Lab Immunologist Professionals 7.78% 4.10x
Last Minute Travelers 6.67% 4.08x
CRM Platform Users 3.89% 3.88x
Italian Mens National Soccer Team Fans 7.78% 3.76x
Yale University Fans 3.89% 3.75x
Trendy Denim Shoppers 6.11% 3.72x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Intermix.

Location Composition Index
Intermix 1.71% 35.38x
Club Monaco 2.50% 28.57x
Zara 4.85% 23.08x
Armani 4.75% 21.75x
Bonobos 2.74% 21.06x
Calvin Klein 0.69% 19.97x
Saint Laurent Paris 0.98% 17.97x
American Apparel 4.65% 17.92x
Urban Outfitters 8.47% 16.31x
The North Face 3.87% 14.66x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Fox News Content Consumers.

Content Affinity Composition Index
Fox News Content Consumers 1.67% 5.05x
Visa & Immigration 0.14% 3.86x
Educational Publishing 1.11% 3.86x
Wedding Planning 1.11% 3.42x
Pet Supplies 0.57% 3.39x
Chicago Cluster 4.44% 3.20x
Beauty & Cosmetics 0.28% 3.19x
Unique & Personalized Fashion 0.28% 3.17x
Flower Shopping 0.10% 3.08x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 3.33% 3.08x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male