Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 97.7 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.07% | 5.81x |
| Burger Enthusiast | 0.46% | 3.28x |
| New York City Events Researchers | 5.57% | 3.26x |
| Ballet Enthusiasts | 5.53% | 3.04x |
| Real Estate Decision Makers | 5.43% | 2.75x |
| Online Grocery Shoppers | 5.57% | 2.70x |
| Venture Capitalists | 4.79% | 2.65x |
| Western Canada Skiers and Snowboarders | 3.52% | 2.56x |
| Seattle Trip Planners | 6.44% | 2.54x |
| E-cycling Enthusiasts | 5.43% | 2.51x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.91% | 36.74x |
| Everlane | 0.83% | 36.38x |
| Intermix | 5.27% | 32.55x |
| Topshop | 2.78% | 31.54x |
| Club Monaco | 6.32% | 26.85x |
| Calvin Klein | 2.13% | 25.21x |
| Bonobos | 7.41% | 24.94x |
| Saint Laurent Paris | 3.73% | 23.23x |
| Joe's Jeans | 1.22% | 23.08x |
| Uniqlo | 6.88% | 22.77x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.23% | 6.85x |
| Canada Business Cluster | 0.41% | 6.45x |
| Office Furniture Design | 0.14% | 5.98x |
| Canadian Lifestyle | 0.32% | 5.69x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.18% | 5.56x |
| Higher-End Fashion Brands | 0.18% | 5.38x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.14% | 5.26x |
| Canada Tourism Research Cluster | 0.32% | 4.85x |
| New York City Real Estate Research Cluster | 1.92% | 4.78x |
| Retail Industry News | 0.27% | 4.41x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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