Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 10.26% | 6.21x |
| Commercial Banking Market Intelligence Researchers | 12.82% | 5.81x |
| Last Minute Travelers | 10.26% | 5.71x |
| Readers of Chinese Content | 10.26% | 5.51x |
| Readers of Portuguese Content | 10.26% | 5.44x |
| Business Accounting Software Researchers | 10.26% | 5.37x |
| Work Visa Researchers | 7.69% | 5.25x |
| Credit Cards Rewards Researchers | 10.26% | 5.14x |
| Internet Speed Testers | 12.82% | 4.97x |
| Readers of Caribbean Content | 10.26% | 4.91x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.42% | 49.53x |
| Topshop | 1.12% | 48.21x |
| Supreme | 0.36% | 37.69x |
| Intermix | 2.13% | 34.93x |
| Club Monaco | 2.90% | 28.60x |
| Uniqlo | 3.53% | 25.54x |
| Zara | 5.58% | 23.78x |
| Saint Laurent Paris | 1.67% | 23.71x |
| Joe's Jeans | 0.34% | 23.14x |
| American Apparel | 6.51% | 22.94x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 5.17% | 9.37x |
| Teen Hair | 0.57% | 3.99x |
| Discount Shopping | 0.15% | 3.99x |
| University Research | 5.13% | 3.88x |
| Visa & Immigration | 0.14% | 3.86x |
| Assorted Topics (Television, Origami, Men's Health) | 0.28% | 3.72x |
| International Travel | 0.12% | 3.54x |
| Motorsports | 0.28% | 3.46x |
| Austin Cluster | 5.13% | 3.46x |
| Party Planning & Invitations | 3.45% | 3.46x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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