Dstillery Audiences

W HOTELS

Audience Size: 206 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.34% 3.41x
Real Estate Decision Makers 5.68% 3.27x
Venture Capitalists 5.32% 3.26x
Western Canada Skiers and Snowboarders 4.44% 3.23x
Ballet Enthusiasts 6.12% 3.03x
Travel Reward Points Enthusiasts 5.83% 2.99x
Shared Work Space Researchers 4.52% 2.84x
Restaurant Menu Researchers 4.88% 2.82x
Yale University Fans 4.66% 2.78x
E-cycling Enthusiasts 5.90% 2.76x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.

Location Composition Index
Supreme 0.86% 40.75x
Everlane 0.86% 39.26x
Topshop 2.52% 35.57x
Intermix 4.61% 33.94x
Club Monaco 6.15% 27.83x
Joe's Jeans 1.13% 27.62x
Calvin Klein 2.08% 25.30x
Bonobos 6.70% 25.04x
Saint Laurent Paris 3.83% 23.96x
Zara 10.56% 23.05x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.51% 9.66x
Men's Dress Shirt Shopping 0.29% 7.30x
Canadian Lifestyle 0.29% 5.92x
Accounting 0.87% 5.04x
Startup Investment 1.17% 5.00x
Canada Culture and Tourism 0.36% 4.94x
Parenting & Children's Activities 0.66% 4.78x
Retail Industry News 0.22% 4.75x
NYC Tourist Attractions 2.33% 4.72x
Motorcycle Racing Researchers 0.22% 4.71x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male