Dstillery Audiences

W HOTELS

Audience Size: 280.3 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.55% 3.12x
Men's Shoe Shoppers 4.55% 2.88x
Ballet Enthusiasts 4.13% 2.82x
Venture Capitalists 3.28% 2.76x
Home Interior Design Enthusiasts 3.61% 2.75x
Mens Business Clothes Shoppers 3.51% 2.74x
Seattle Trip Planners 4.81% 2.72x
Travel Reward Points Enthusiasts 3.67% 2.71x
Luxury Retail Researchers 3.67% 2.58x
Miami Trip Planners 3.67% 2.56x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.

Location Composition Index
Everlane 0.55% 38.79x
Michael Kors 11.33% 35.93x
Club Monaco 3.91% 31.21x
Intermix 3.50% 29.80x
Levi Strauss 4.21% 28.00x
Topshop 0.46% 25.30x
Zara 8.99% 24.39x
Uniqlo 4.37% 23.87x
Supreme 0.80% 23.83x
Armani 8.74% 22.54x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.79% 3.66x
New York City Real Estate Research Cluster 1.82% 3.64x
Fashion Cluster 1.75% 2.86x
Los Angeles Tourism 2.01% 2.67x
Furniture & Home Improvement 2.05% 2.62x
Travel Adventure 2.14% 2.26x
Vegetarian Diet 1.95% 2.09x
New Jersey News Cluster 3.25% 2.09x
Wedding Planning 1.59% 2.07x
Edgy Content 1.95% 1.75x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male