Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 248.1 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.07% | 5.81x |
| Countdown to the Beach Travelers | 0.05% | 5.30x |
| New York City Events Researchers | 6.72% | 2.62x |
| Real Estate Decision Makers | 6.68% | 2.45x |
| Ballet Enthusiasts | 5.89% | 2.31x |
| Restaurant Menu Researchers | 4.82% | 2.17x |
| Online Grocery Shoppers | 6.07% | 2.16x |
| Last Minute Travelers | 5.61% | 2.15x |
| Miami Trip Planners | 5.47% | 2.15x |
| Legal News Readers | 4.40% | 2.09x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.65% | 32.03x |
| Supreme | 0.78% | 27.83x |
| Intermix | 4.31% | 27.63x |
| Topshop | 1.95% | 26.97x |
| Club Monaco | 5.05% | 24.96x |
| Bonobos | 5.87% | 23.26x |
| Calvin Klein | 1.95% | 21.85x |
| Uniqlo | 5.31% | 20.15x |
| Zara | 8.34% | 19.98x |
| Saint Laurent Paris | 2.84% | 19.13x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 34.47x |
| Watches & Jewelry | 0.02% | 21.66x |
| Home Décor, Furniture, & Decorating | 0.03% | 17.83x |
| England Tourism | 0.04% | 14.63x |
| Parenting & Nutrition | 0.04% | 13.31x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 11.97x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 10.46x |
| Quinceanera Planning | 0.03% | 8.84x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 8.50x |
| Canada Job Seekers Cluster | 0.09% | 8.48x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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