Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 5.79% | 5.62x |
| Luxury Athletic Footwear Shoppers | 2.14% | 5.37x |
| Luxury Fitness Shoppers | 2.14% | 5.37x |
| Online Grammar Tool Users | 1.54% | 4.50x |
| Mid-Range Grocery Shoppers | 6.56% | 3.98x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 1.07% | 3.86x |
| Social Distancing Content Readers | 1.93% | 3.35x |
| Eco-Conscious Consumers | 1.07% | 3.28x |
| Penn State Nittany Lions Fans | 3.09% | 3.27x |
| Restaurant Researchers | 1.60% | 3.26x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.01% | 40.48x |
| American Eagle Outfitters | 10.46% | 21.32x |
| Uniqlo | 0.96% | 18.24x |
| Armani | 1.64% | 17.87x |
| Bonobos | 0.96% | 17.49x |
| The North Face | 1.37% | 16.38x |
| Zara | 1.50% | 15.44x |
| Club Monaco | 0.55% | 15.07x |
| Saint Laurent Paris | 0.48% | 13.95x |
| H&M | 4.78% | 12.83x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 4.63% | 8.31x |
| Philadelphia Cluster | 5.02% | 7.47x |
| Hockey | 1.16% | 4.49x |
| San Francisco Bay Area Cluster | 1.16% | 4.01x |
| Visa & Immigration | 0.14% | 3.86x |
| Upstate New York Travel Cluster | 0.77% | 3.74x |
| Canadian Homes | 1.60% | 3.66x |
| Chicago Cluster | 3.09% | 3.55x |
| Sports Apparel | 0.77% | 3.45x |
| LGBTQ Advocacy | 1.07% | 3.42x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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