Dstillery Audiences

W HOTELS

Audience Size: 15.6 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Philadelphia Phillies Fans.

Interest Composition Index
Philadelphia Phillies Fans 10.20% 6.38x
Houston Trip Planners 6.12% 5.72x
South Carolina Gamecocks Fans 6.12% 5.64x
Smoky Mountains Trip Planners 6.12% 5.27x
Vegetarians 6.49% 5.26x
FC Barcelona Fans 6.12% 5.25x
Animated GIF Searchers 8.16% 5.03x
Cookie Eaters 6.12% 4.95x
Key West Florida Trip Planners 10.20% 4.95x
Car Lease Researchers 8.16% 4.53x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is The North Face.

Location Composition Index
The North Face 2.67% 44.59x
Levi Strauss 4.98% 42.31x
Uniqlo 1.48% 32.06x
Bonobos 1.60% 31.27x
Zara 2.96% 30.56x
American Eagle Outfitters 10.19% 26.12x
Armani 2.07% 25.07x
Kate Spade 1.01% 20.52x
Saint Laurent Paris 0.53% 17.29x
Madewell 2.01% 17.28x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Assorted Topics (Boating, Entertainment, Gossip, Wellness).

Content Affinity Composition Index
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 3.90% 5.13x
Assorted Topics (Phone Cards, Construction, Food Reviews) 6.12% 4.07x
Online Directories 4.08% 3.89x
Visa & Immigration 0.14% 3.86x
Upstate New York Travel Cluster 0.77% 3.74x
Math Reference 0.63% 3.66x
Florida Local News Cluster 6.12% 3.55x
Pet Supplies 0.57% 3.39x
Home Cooking Researchers 10.20% 3.37x
Beauty & Cosmetics 0.28% 3.19x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male