Dstillery Audiences

W HOTELS

Audience Size: 34.7 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 4.74% 4.14x
Enterprise Field Services Researchers 6.84% 3.92x
Getaways Researchers 3.68% 3.90x
Web Design Researchers 5.79% 3.81x
Yogis 2.63% 3.77x
Miami Trip Planners 5.26% 3.67x
Australia Trip Planners 3.68% 3.59x
Conservative Think Tank Readers 6.84% 3.32x
Investment Services Intenders 4.74% 3.22x
Classical Music Enthusiasts 4.21% 3.04x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Intermix.

Location Composition Index
Intermix 2.22% 22.85x
Topshop 0.71% 18.44x
Saint Laurent Paris 1.84% 17.21x
Club Monaco 2.88% 15.37x
Bonobos 3.60% 12.86x
Armani 5.36% 11.76x
American Apparel 6.10% 11.33x
Zara 4.97% 11.10x
Calvin Klein 0.80% 10.90x
Uniqlo 2.66% 10.49x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.76% 5.05x
Poetry Fans 5.79% 4.86x
Teen Hair 0.57% 3.99x
Visa & Immigration 0.14% 3.86x
Pet Supplies 0.57% 3.39x
Graphic Design 1.05% 3.36x
Wine, Liquor & Mixology 1.18% 3.21x
Beauty & Cosmetics 0.28% 3.19x
Unique & Personalized Fashion 0.28% 3.17x
Flower Shopping 0.10% 3.08x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male