Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 4.44% | 5.29x |
| New York City Events Researchers | 5.56% | 5.17x |
| Getaways Researchers | 3.33% | 4.50x |
| School Closings Updates Readers | 2.78% | 4.33x |
| Clinic & Lab Immunologist Professionals | 7.78% | 4.10x |
| Last Minute Travelers | 6.67% | 4.08x |
| CRM Platform Users | 3.89% | 3.88x |
| Italian Mens National Soccer Team Fans | 7.78% | 3.76x |
| Yale University Fans | 3.89% | 3.75x |
| Trendy Denim Shoppers | 6.11% | 3.72x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.71% | 35.38x |
| Club Monaco | 2.50% | 28.57x |
| Zara | 4.85% | 23.08x |
| Armani | 4.75% | 21.75x |
| Bonobos | 2.74% | 21.06x |
| Calvin Klein | 0.69% | 19.97x |
| Saint Laurent Paris | 0.98% | 17.97x |
| American Apparel | 4.65% | 17.92x |
| Urban Outfitters | 8.47% | 16.31x |
| The North Face | 3.87% | 14.66x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Fox News Content Consumers.
| Content Affinity | Composition | Index |
| Fox News Content Consumers | 1.67% | 5.05x |
| Visa & Immigration | 0.14% | 3.86x |
| Educational Publishing | 1.11% | 3.86x |
| Wedding Planning | 1.11% | 3.42x |
| Pet Supplies | 0.57% | 3.39x |
| Chicago Cluster | 4.44% | 3.20x |
| Beauty & Cosmetics | 0.28% | 3.19x |
| Unique & Personalized Fashion | 0.28% | 3.17x |
| Flower Shopping | 0.10% | 3.08x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 3.33% | 3.08x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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