Dstillery Audiences

W HOTELS

Audience Size: 103.5 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 103.5 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.02% 4.20x
Los Angeles Trip Planners 5.68% 3.66x
Santa Monica Trip Planners 5.54% 3.37x
Seattle Trip Planners 4.14% 2.77x
California Trip Planners 3.85% 2.75x
Luxury Womens Brands Shoppers 3.61% 2.65x
Venture Capitalists 2.38% 2.49x
California Skiers and Snowboarders 3.68% 2.47x
Last Minute Travelers 2.82% 2.42x
Washington Skiers and Snowboarders 3.11% 2.38x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Michael Kors.

Location Composition Index
Michael Kors 10.66% 76.09x
Levi Strauss 2.72% 37.79x
Armani 4.96% 37.45x
Express 6.85% 36.78x
Hugo Boss 2.84% 31.21x
H&M 7.38% 30.40x
Zara 4.98% 30.29x
American Eagle Outfitters 11.93% 29.88x
Club Monaco 2.58% 28.52x
Uniqlo 2.19% 28.03x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 4.09% 6.74x
California Universities 1.83% 5.27x
Southern California Tourism 1.30% 4.25x
Pacific Northwest Sports & News Cluster 1.57% 4.18x
Fashion Cluster 1.76% 3.59x
Los Angeles News 3.20% 3.15x
Pacific Northwest Information Research Cluster 1.37% 2.90x
Broadway Information 0.72% 2.87x
New York City Real Estate Research Cluster 0.92% 2.85x
LGBTQ Advocacy 1.23% 2.82x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male