Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.34% | 3.41x |
| Real Estate Decision Makers | 5.68% | 3.27x |
| Venture Capitalists | 5.32% | 3.26x |
| Western Canada Skiers and Snowboarders | 4.44% | 3.23x |
| Ballet Enthusiasts | 6.12% | 3.03x |
| Travel Reward Points Enthusiasts | 5.83% | 2.99x |
| Shared Work Space Researchers | 4.52% | 2.84x |
| Restaurant Menu Researchers | 4.88% | 2.82x |
| Yale University Fans | 4.66% | 2.78x |
| E-cycling Enthusiasts | 5.90% | 2.76x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.86% | 40.75x |
| Everlane | 0.86% | 39.26x |
| Topshop | 2.52% | 35.57x |
| Intermix | 4.61% | 33.94x |
| Club Monaco | 6.15% | 27.83x |
| Joe's Jeans | 1.13% | 27.62x |
| Calvin Klein | 2.08% | 25.30x |
| Bonobos | 6.70% | 25.04x |
| Saint Laurent Paris | 3.83% | 23.96x |
| Zara | 10.56% | 23.05x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.51% | 9.66x |
| Men's Dress Shirt Shopping | 0.29% | 7.30x |
| Canadian Lifestyle | 0.29% | 5.92x |
| Accounting | 0.87% | 5.04x |
| Startup Investment | 1.17% | 5.00x |
| Canada Culture and Tourism | 0.36% | 4.94x |
| Parenting & Children's Activities | 0.66% | 4.78x |
| Retail Industry News | 0.22% | 4.75x |
| NYC Tourist Attractions | 2.33% | 4.72x |
| Motorcycle Racing Researchers | 0.22% | 4.71x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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