Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 158.9 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.86% | 4.20x |
| Childrens Museum Visitors | 7.71% | 3.90x |
| Online Grocery Shoppers | 7.43% | 3.73x |
| Ballet Enthusiasts | 6.29% | 3.63x |
| Sightseeing Travelers | 6.29% | 3.34x |
| Restaurant Menu Researchers | 5.71% | 3.27x |
| Portugal Trip Planners | 6.00% | 3.26x |
| Rideshare App Users | 4.00% | 3.25x |
| Real Estate Decision Makers | 5.71% | 3.25x |
| Luxury Retail Researchers | 5.43% | 3.24x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.77% | 46.52x |
| Supreme | 0.71% | 41.09x |
| Topshop | 2.10% | 39.71x |
| Intermix | 3.89% | 36.03x |
| Joe's Jeans | 0.93% | 30.95x |
| Club Monaco | 5.54% | 30.09x |
| Saint Laurent Paris | 3.40% | 26.51x |
| Bonobos | 5.74% | 26.01x |
| Uniqlo | 6.30% | 25.19x |
| Zara | 9.87% | 25.13x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 1.43% | 8.26x |
| NYC Tourist Attractions | 2.86% | 8.03x |
| Minnesota Community Business Cluster | 1.71% | 6.93x |
| New York City Real Estate Research Cluster | 2.57% | 6.63x |
| Data Analysis & Scripting | 1.71% | 5.01x |
| South Africa News Cluster | 0.86% | 4.93x |
| New York City Family & Activity Cluster | 3.43% | 4.02x |
| Teen Hair | 0.57% | 3.99x |
| Discount Shopping | 0.15% | 3.99x |
| Travel Adventure | 2.29% | 3.93x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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