Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 210.7 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.39% | 3.07x |
| Venture Capitalists | 4.21% | 3.06x |
| Ballet Enthusiasts | 4.17% | 2.95x |
| Shared Work Space Researchers | 4.10% | 2.80x |
| Men's Shoe Shoppers | 3.73% | 2.69x |
| New York Trip Planners | 3.86% | 2.68x |
| Investment Banking Professionals | 3.56% | 2.63x |
| United Arab Emirates Trip Planners | 3.41% | 2.57x |
| Real Estate Decision Makers | 7.33% | 2.56x |
| Home Interior Design Enthusiasts | 3.32% | 2.52x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 14.63% | 57.31x |
| Everlane | 0.52% | 47.12x |
| Club Monaco | 3.95% | 33.42x |
| Levi Strauss | 4.24% | 31.83x |
| Intermix | 3.04% | 30.14x |
| Armani | 7.44% | 28.40x |
| Zara | 8.61% | 27.41x |
| Express | 8.72% | 25.64x |
| Uniqlo | 3.89% | 25.22x |
| Supreme | 0.72% | 25.14x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.33% | 6.44x |
| Philanthropy - Nonprofits | 0.24% | 5.74x |
| Institutional Investing | 0.31% | 4.57x |
| Mobile Industry Information | 0.33% | 4.44x |
| NYC Tourist Attractions | 2.77% | 4.35x |
| New York City Real Estate Research Cluster | 1.62% | 4.18x |
| European Museums, Restaurants & Events | 0.70% | 4.16x |
| Work Productivity | 0.50% | 3.95x |
| Visa & Immigration | 0.22% | 3.90x |
| Marketing Professionals | 0.83% | 3.78x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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