Dstillery Audiences

W HOTELS

Audience Size: 230.8 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 230.8 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.19% 3.26x
Real Estate Decision Makers 7.04% 2.98x
Online Grocery Shoppers 7.09% 2.92x
Venture Capitalists 6.09% 2.88x
Ballet Enthusiasts 6.54% 2.78x
E-cycling Enthusiasts 6.94% 2.68x
Luxury Retail Researchers 5.53% 2.60x
SEO Specialists 6.64% 2.55x
Restaurant Menu Researchers 5.18% 2.54x
Canada Trip Planners 3.97% 2.52x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Supreme.

Location Composition Index
Supreme 0.94% 42.35x
Everlane 0.88% 35.79x
Topshop 2.86% 34.59x
Intermix 5.20% 32.37x
Club Monaco 6.94% 28.97x
Calvin Klein 2.35% 26.46x
Joe's Jeans 1.27% 26.24x
Bonobos 7.45% 25.73x
Saint Laurent Paris 4.23% 24.34x
American Apparel 13.14% 22.66x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.30% 8.67x
Institutional Investing 0.35% 5.98x
French Canadian Cluster 0.20% 5.71x
NYC Tourist Attractions 3.07% 5.52x
Hipster Clothing 0.15% 5.48x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.15% 5.30x
Real Estate Cluster 0.25% 4.45x
French News & Gossip Cluster 0.15% 4.42x
New York City Real Estate Research Cluster 1.71% 4.01x
Marketing Professionals 0.60% 3.91x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male