Dstillery Audiences

W HOTELS

Audience Size: 158.9 Thousand Devices

Explore the W Hotels Audience

Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 158.9 thousand unique devices whose actions qualify for the W Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The W Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the W Hotels audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.86% 4.20x
Childrens Museum Visitors 7.71% 3.90x
Online Grocery Shoppers 7.43% 3.73x
Ballet Enthusiasts 6.29% 3.63x
Sightseeing Travelers 6.29% 3.34x
Restaurant Menu Researchers 5.71% 3.27x
Portugal Trip Planners 6.00% 3.26x
Rideshare App Users 4.00% 3.25x
Real Estate Decision Makers 5.71% 3.25x
Luxury Retail Researchers 5.43% 3.24x
Composition Percentage: The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The W Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the W Hotels audience is Everlane.

Location Composition Index
Everlane 0.77% 46.52x
Supreme 0.71% 41.09x
Topshop 2.10% 39.71x
Intermix 3.89% 36.03x
Joe's Jeans 0.93% 30.95x
Club Monaco 5.54% 30.09x
Saint Laurent Paris 3.40% 26.51x
Bonobos 5.74% 26.01x
Uniqlo 6.30% 25.19x
Zara 9.87% 25.13x
Composition Percentage: The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the W Hotels audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 1.43% 8.26x
NYC Tourist Attractions 2.86% 8.03x
Minnesota Community Business Cluster 1.71% 6.93x
New York City Real Estate Research Cluster 2.57% 6.63x
Data Analysis & Scripting 1.71% 5.01x
South Africa News Cluster 0.86% 4.93x
New York City Family & Activity Cluster 3.43% 4.02x
Teen Hair 0.57% 3.99x
Discount Shopping 0.15% 3.99x
Travel Adventure 2.29% 3.93x
Composition Percentage: The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The W Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male