Explore the W Hotels Audience
Below you'll find more information about the W Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the W Hotels audience.
INTERESTS
The W Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the W Hotels audience is Philadelphia Phillies Fans.
| Interest | Composition | Index |
| Philadelphia Phillies Fans | 10.20% | 6.38x |
| Houston Trip Planners | 6.12% | 5.72x |
| South Carolina Gamecocks Fans | 6.12% | 5.64x |
| Smoky Mountains Trip Planners | 6.12% | 5.27x |
| Vegetarians | 6.49% | 5.26x |
| FC Barcelona Fans | 6.12% | 5.25x |
| Animated GIF Searchers | 8.16% | 5.03x |
| Cookie Eaters | 6.12% | 4.95x |
| Key West Florida Trip Planners | 10.20% | 4.95x |
| Car Lease Researchers | 8.16% | 4.53x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Interest attribute.
Index: A comparison of the W Hotels audience to the internet population.
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APPAREL RETAILERS
The W Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the W Hotels audience is The North Face.
| Location | Composition | Index |
| The North Face | 2.67% | 44.59x |
| Levi Strauss | 4.98% | 42.31x |
| Uniqlo | 1.48% | 32.06x |
| Bonobos | 1.60% | 31.27x |
| Zara | 2.96% | 30.56x |
| American Eagle Outfitters | 10.19% | 26.12x |
| Armani | 2.07% | 25.07x |
| Kate Spade | 1.01% | 20.52x |
| Saint Laurent Paris | 0.53% | 17.29x |
| Madewell | 2.01% | 17.28x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Location attribute.
Index: A comparison of the W Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the W Hotels audience is Assorted Topics (Boating, Entertainment, Gossip, Wellness).
| Content Affinity | Composition | Index |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 3.90% | 5.13x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 6.12% | 4.07x |
| Online Directories | 4.08% | 3.89x |
| Visa & Immigration | 0.14% | 3.86x |
| Upstate New York Travel Cluster | 0.77% | 3.74x |
| Math Reference | 0.63% | 3.66x |
| Florida Local News Cluster | 6.12% | 3.55x |
| Pet Supplies | 0.57% | 3.39x |
| Home Cooking Researchers | 10.20% | 3.37x |
| Beauty & Cosmetics | 0.28% | 3.19x |
Composition Percentage:
The overlap percentage between the W Hotels audience and the Content Affinity attribute.
Index: A comparison of the W Hotels audience to the internet population.
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DEMOGRAPHICS
The W Hotels audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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